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Bharti Airtel

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"Airtel" redirects here. For the United States FBI communication process, see Airtel (FBI).

Bharti Airtel Limited

Type

Public

Traded as

BSE: 532454NSE: BHARTIARTL BSE SENSEX Constituent

Industry

Telecommunications

Founded

7 July 1995

Founder(s)

Sunil Bharti Mittal

Headquarters

New Delhi, India

Area served

South Asia, Africa and theChannel Islands

Key people

Sunil Bharti Mittal


(Chairman and MD)

Products

Fixed line and mobile telephony,broadband and fixed-line internet services, digital television and IPTV

Revenue

US$ 14.49 billion (2012)[1]

Operating

US$ 2.097 billion (2012)[1]

income

Profit

US$ 863 million (2012)[1]

Total assets

US$ 31.85 billion (2012)[1]

Total equity

US$ 10.82 billion (2012)[1]

Employees

21,299 (2012)[1]

Parent

Bharti Enterprises (52.7%)[2][3] SingTel (15.57%)[2][3] Vodafone (4.4%)

Subsidiaries

Airtel Africa Airtel Digital TV Airtel Sri Lanka Airtel Bangla

Website

www.airtel.com

Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications services company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. subscribers as of November 2012.
[5] [4]

It is the largest cellular service provider in India, with 183.61 million

Airtel is the third largest in-country mobile operator by subscriber base,

behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider ofbroadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification.
[6]

It also acts as a carrier for national and international long distance communication services. The

company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the 'minutes factory' model of low cost and high volumes. The strategy has since been copied by several operators.
[7]

Its networkbase stations, microwave links, etc.is maintained


[8]

by Ericsson and Nokia Siemens Network

whereas business support is provided by IBM,


[10]

[9]

and transmission towers

are maintained by another company (Bharti Infratel Ltd. in India).

Ericsson agreed for the first time to be paid by

the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of 1/minute (US$0.02/minute).
[11]

During the last financial year (200910), Bharti negotiated

for its strategic partner Alcatel-Lucent to manage the network infrastructure for the tele-media business. On 31 May 2012, Bharti Airtel awarded the three-year contract to Alcatel-Lucent for setting up an Internet Protocol access network (mobile backhaul) across the country. This would help consumers access internet at faster speed and high quality internet browsing on mobile handsets.
Contents
[hide]
[12]

1 History 2 Corporate Structure 3 Worldwide presence 4 Mobile Services

o o o o o o o

4.1 3G 4.2 4G 4.3 WiFi 4.4 Airtel Money 4.5 SmartDrive 4.6 Network Experience Centre 4.7 iPhone

5 Telemedia 6 Digital Television 7 Enterprise

o o o

7.1 Mobile data service 7.2 Enterprise business solutions 7.3 Android-based tablet

8 International Operations

o o

8.1 Africa 8.2 Bangladesh

o o

8.3 Sri Lanka 8.4 Channel Islands: Jersey and Guernsey

9 Subscriber Base

9.1 India

10 One Network 11 Acquisitions and Mergers

o o o

11.1 MTN Group 11.2 Zain 11.3 Telecom Seychelles

12 Joint Ventures

12.1 Airtel-Ericsson

13 Rebranding 14 Sponsorship 15 Signature Tune 16 Green Initiative 17 Timeline 18 See also 19 References 20 External links

[edit]History This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2012) Sunil Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were

rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based Zain Telecom.In March 2012,Airtel launched a mobile operation in Rwanda. Today, Airtel is the largest cellular service provider in India and the fourth largest in the world. [edit]Corporate

Structure
This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2012)

Airtel's initial corporate structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different in-charges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its corporate hierarchy. The transformed organisational structure has two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations.The organisation have changed the style of the company as the company do nat have any brand logo till the time. [edit]Worldwide

presence

Coverage map of Bharti Airtel across 20 countries

Airtel is the first largest mobile operator in the world in terms of subscriber base and has a commercial presence in 20 countries and the Channel Islands.

Its area of operations include:

The Indian Subcontinent:

Airtel Bangla, in Bangladesh Airtel, in India Airtel Sri Lanka, in Sri Lanka

Airtel Africa, which operates in 17 African countries:

Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.

The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.

Airtel operates in the following countries:

Country

Site

Remarks

Bangladesh

Airtel Bangladesh

Airtel Bangladesh had about 5.1 million customers at the end of June 2011.[13]

Burkina Faso

Airtel Burkina Airtel Burkina Faso is the dominant player with 1,433,000 customers Faso representing 50% market share.[14]

Chad

Airtel Chad

Airtel Chad is the #1 operator with 69% market share.[14]

Democratic Republic of the Congo Airtel DRC

Airtel is the market leader with almost 5 million customers at the end of 2010.

Gabon

Airtel Gabon

Airtel Gabon has 829,000 customers and its market share stood at 61%.[15]

Ghana

Airtel Ghana

Airtel Ghana had about 1.76 million customers at the end of 2010.[16]

India

Airtel

Airtel is the market leader with almost 183.5 million customers at the end of 2010.

Kenya

Airtel Kenya

Airtel Kenya is the second largest operator and has 4 million customers.[17]

Madagascar

Airtel Madagascar

Airtel holds second place in the mobile telecom market in Madagascar, has a 39% market share and over 1.4 million customers.[14]

Malawi

Airtel Malawi

Airtel Malawi is the market leader with a market share of 72%. [14]

Niger

Airtel Niger

Airtel Niger is the market leader with a 68% market share.[14]

Nigeria

Airtel Nigeria

Republic of the Congo

Airtel Congo B

Airtel Congo is the market leader with a 55% market share.[14]

Rwanda

Airtel Rwanda Airtel launched services in Rwanda on 30 March 2012.[18]

Seychelles

Airtel Seychelles

Airtel is the leading comprehensive telecommunications services providers with over 55% market share of mobile market in Seychelles.[19]

Sierra Leone

Airtel Sierra Leone

Sri Lanka

Airtel Sri Lanka

Airtel Sri Lanka commenced operations on 12 January 2009. It had about 1.8 million mobile customers at the end of 2010.[16]

Tanzania

Airtel Tanzania

Airtel Tanzania is the market leader with a 38% market share.[14]

Uganda

Airtel Uganda

Airtel Uganda stands as the #2 operator with a market share of 38%.[14]

Zambia

Airtel Zambia

Airtel Zambia is the market leader with 69% market share.

Channel Islands : Guernsey

Jersey

Airtel Vodafone

Airtel operates in the Channel Islands under the brand name Airtel Vodafone through an agreement with Vodafone.

Jersey and Guernsey are British Crown Dependencies. They are not independent countries. Therefore, Airtel's countries of operation is
considered to be 20.

[edit]Mobile

Services

Airtel operates in all telecom circles of India. Its network is present in 5,121 census towns and 457,053 non-census towns and villages, covering approximately 86.6% of the countrys population as of September 2012.
th [20]

Airtel is the 6 most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010. [edit]3G On 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Indian government 122.95 billion
[21][22]

(US$2.24 billion) for spectrum in 13 circles, the most amount spent by an operator in that auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (East), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir.
[23]

Airtel also

operates 3G services in Maharastra & Goa and Kolkata circles through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India. On 20 September 2010, Bharti Airtel said that it had given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors would plan, design, deploy and maintain 3GHSPA (third generation, high speed packet access) networks in 13 telecom circles where the company had won 3G licences. While Airtel awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor Huawei Technologies was introduced as the third partner for three circles.
[24]

On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to launch its 3G services in the country following Tata Docomo and Reliance Communications.
[25]

On 27 January 2011, Airtel launched 3G

in Chennai and Coimbatore in Tamil Nadu. On 27 July 2011, 3G services were launched in Kerala's 3 largest cities Kochi, Kozhikode and Thiruvananthapuram.
[26]

Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012. [edit]4G On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid 33.1436 billion for spectrum in 4 circles: Maharashtra, Karnataka,Punjab and Kolkata.
[27] [20]

The company was allocated 20 MHz

of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and operated

by ZTE in Kolkata, Huaweiin Karnataka, Ericsson in Punjab and Nokia Siemens Networks in Maharashtra.

[28]

On 10

April 2012, Airtel launched 4G services using TD-LTE technology in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed launches in Bangalore (7 May 2012) 2012).
[30] [29]

and Pune (18 October

It will launch services next in Chandigarh.

[31]

On 24 May 2012, Airtel announced an agreement to acquire a 49% stake in Qualcomm Asia Pacific (India). Qualcomm holds 4G spectrum and licenses in Delhi, Haryana, Kerala and Mumbai. As per the agreement, by the end of 2014, Airtel will assume full ownership and financial responsibility for 4G operations in these 4 circles. Airtel had 3180 4G subscribers as of May 2012. [edit]WiFi Airtel has plans to launch WiFi services in India. It intends to start offering WiFi services in Delhi NCR, Mumbai and Bangalore in initial phase. All plans will be on secure wireless broadband internet with unlimited usage and will be session or time based. Users can use the service by finding a hotspot, selecting 'airtel WiFi Zone', activating the voucher and then login to start browsing. Airtel intends to partner with establishments to setup hotspots which will be termed WiFi Hangout for an establishment owner and WiFi Partner for the cafe and restaurant owners. Airtel WiFi Partners can offer services at zero investments and can earn commission on every WiFi session sold. [edit]Airtel
[34] [33] [32]

Money

Airtel has started a new mCommerce platform called Airtel Money in collaboration with Infosys and SmartTrust (now Giesecke & Devrient). The platform was launched on April 5, 2012, at Infosys' headquarters in Bangalore. Using Airtel Money, users can transfer money, pay bills and perform other financial transactions directly on the mobile phone.
[35]

[edit]SmartDrive SmartDrive is navigation app exclusive to Airtel customers. The app features voice-based turn by turn navigation, real time information update on traffic, approximate time of the travel on the basis of the traffic situation on the various routes and also lets users see their location on the map and plan the journey accordingly. It also suggests the subscriber an alternate route in case of traffic congestion on the normal route. According to Airtel, SmartDrive calculates the traffic on the basis of the number of GPS devices used on a particular road, their average speed, as well as historical trends of traffic on that route. SmartDrive also allows users to search for points of interest like restaurants, theatres and shopping malls. The app also allows users to keep a record of all trips they make when using voice navigation for later reference through the 'Trip Recorder' feature, Wikipedia information of places for which information is available and the ability to add frequently visited locations to favorites, in addition to weather information about the place.

Airtel will offer navigation at 10 per day or 99 per month. Live traffic will be cost 3 per day or 49 per month. Search and map viewer are available for free. The costs do not include data charges. Airtel states in SmartDrive's FAQ that data is only used when the user performs searches or calculates routes. The app is developed by Wisepilot, a mobile navigation solutions provider and uses Navteq Maps for location and traffic info.
[36]

It was launched on 12 September 2012.


[38]

[37]

At the time of launch, it was available only


[39]

in Bangalore, Mumbai and NCR.

Services are currently available in Chennai.

Service will be expanded to Pune

and Hyderabad by December 2012. [edit]Network

Experience Centre

Airtel has a Network Experience Centre (NEC) which observes end to end customer experience, in near real time, along with the standard network elements on Airtel's operations. The NEC is located in in Manesar, Haryana and went live on 31 October 2012. It is the first such facility in India and will be able to monitor Airtel's network performance across mobile, fixed line, broadband, DTH, M-Commerce, enterprise services, International Cable Systems and internet peering points from a single location. It will monitor all Airtel and partner NOCs. In case of an emergency, the NEC will enable the operator to prioritize actions to restore normalcy and reduce resolution time. The NEC houses a video wall with 3600 square feet of solid state LED screen to monitor Airtel's telecom network. This is the world's biggest video wall for a telecom operator. Each cube in this wall is 1.6mx1.2 m and there are 175 cubes arranged in a 25x7 matrix.
[40]

The clear span of the roof is 49 m x 18 m and the beams, which are fireproof and

about 8 feet deep, have been specially designed to hold the structure without columns. The NEC was designed specifically to be used as a command center in case of national emergencies and natural catastrophes. The facility is earthquake proof and also provides for a single control of command and a fully redundant technology layout. [edit]iPhone The iPhone 3G was rolled out in India in 2008 by Airtel. However, high prices and contract bonds discouraged consumers and it was not as successful as the iPhone is in other markets of the world. Airtel introduced the iPhone 4 on 27 May 2011 and the iPhone 5 on 2 November 2012. [edit]Telemedia Under the Telemedia segment, Airtel provides broadband internet access through DSL, internet leased lines as well as MPLS (multiprotocol label switching) solutions, as well asIPTV and fixed line telephone services. Until 18 September 2004, Bharti provided fixed line telephony and broadband services under the Touchtel brand. Bharti now provides all telecom services including fixed line services under a common brand airtel. As of September 2012, Airtel provides Telemedia services to 3.3 million customers in 87 cities. broadband subscribers.
[43] [20] [42] [41]

As on 30 November 2012, Airtel had 1.39 million

Airtel Broadband provides broadband and IPTV services. Airtel provides both capped as well as unlimited download plans. However, Airtel's unlimited plans are subject to free usage policy (FUP), which reduces speed after the customer crosses a certain data usage limit. In some plans, Airtel provides only 256kbit/s beyond FUP, which is lower than the TRAI specified limit of half the subscriber's original speed. users is 16Mbit/s.
[44][45]

The maximum speed available for home

Airtel Broadband Blocking TPB

In May 2012, Airtel Broadband and some other Indian ISPs temporarily blocked file sharing websites such as vimeo.com megavideo.com,thepiratebay.se etc. with out giving any legal information to the customers. The block was due to a Madras High Court issued John Doe order taken by Chennai-based Copyright Lab.
[46]

In response to a

petition filed by Vinay B, a resident of Shimoga, Karnataka, the District Consumer Disputes Redressal Forum ordered Airtel to pay 20,000 to the petitioner for "deficiency in internet service" thereby causing mental agony to the complainant. By misinterpreting the Madras High Court order, Airtel blocked entire websites. It is needless to say that the companys actions amount to deficiency in service as well as unfair trade practice, said the forum. [edit]Digital
[47][48]

Television

Main article: Airtel digital TV The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. It started services on 9 October 2008 and has about 32.44 million customers as of August 2010. [edit]Enterprise The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos through its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing stations. It has two sections under it. [edit]Mobile
[49]

data service

The different services under mobile data are BlackBerry services,a web-enabled mobile email solution working on 'Push Technology', USB modem that helps in getting instant access to Internet and corporate applications,Airtel Data

Card that gives the liberty to access the internet anytime, Easy Mail is a platform that provides access to personal/corporate e-mails independent of handset operating system and application services that shorten the queues at the billing section, off-load the pressure on the billing staff and bring convenience to the user. [edit]Enterprise

business solutions

There are two kind of solutions offered by Airtel. One is GPRS Based Solutions like mobile applications tools for enterprise, TrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms, bulk sms, inbound call center solutions. [edit]Android-based

tablet
9,999 ($220) 7-inch tablet in India

Beetel Teletech Ltd., a unit of Bharti Enterprises Ltd., on 18 August launched a

based on Google Inc.'s Android operating system. The offering is intended to capitalize on the expected demand for cheap computing devices in the world's fastest-growing and second-largest mobile phone market. [edit]International [edit]Africa Main article: Airtel Africa [edit]Bangladesh Main article: Airtel Bangla [edit]Sri
[50]

Operations

Lanka

Main article: Bharti Airtel Lanka [edit]Channel

Islands: Jersey and Guernsey

Main article: Airtel-Vodafone On 1 May 2007, Jersey Airtel and Guernsey Airtel, both wholly owned subsidiaries of the Bharti Group, announced they would launch mobile services in the British Crown Dependency islands of Jersey and Guernsey
[51][52]

under the

brand name Airtel-Vodafone after signing an agreement with Vodafone. Airtel-Vodafone operates a 3G network in Jersey and Guernsey. [edit]Subscriber

Base

Bharti Airtel has about 243.336 million subscribers worldwide232.95 million in India and South Asia and 50.949 million in Africa as of the end of December 2011. The numbers include mobile services subscribers in 19 countries and Indian Telemedia services and Digital services subscribers. [edit]India
[4]

The Airtel wireless subscriber base according to Telecom Regulatory Authority of India (TRAI) as of November 2012 was: Metros


"A" Circle

Delhi 9,083,718 Mumbai 3,494,074 Kolkata 3,606,616 Chennai 3,428,293


"B" Circle

Andhra Pradesh 18,041,904 Gujarat 6,927,459 Karnataka 16,044,964 Maharashtra 9,849,973 Tamil Nadu 10,094,293


"C" Circle

Haryana 2,267,166 Kerala 3,393,868 Madhya Pradesh 9,675,239 Punjab 6,851,338 Rajasthan 14,385,762 Uttar Pradesh (East) 15,105,455 Uttar Pradesh (West) 6,556,052 West Bengal 9,084,371

Assam 3,809,218 Bihar 18,527,460 Himachal Pradesh 1,915,405 Jammu and Kashmir 2,300,268 North East India 2,551,134 Orissa 6,696,681

Airtel is the market leader in India with about 183 million wireless subscribers in India or about 20.62% market share at the end of November 2012. The Brand Trust Report
[53]

published by Trust Research Advisory, places Airtel as the

only mobile operator in the top 10 most trusted brands in India. [edit]One

Network

One Network is a borderless mobile phone network across all Airtel operating countries which enables customers to move freely between the countries in which Airtel operates, and be treated as virtual local customers of the visited network in terms of pricing, while retaining their home network service functionality. It is the worlds first free intercontinental incoming roaming service. Airtel customers in Africa not need to register for the One Network service or buy new SIM cards as the is enabled automatically. One Network allows customers traveling to One Network countries to make outgoing calls/SMS at the same rates as local customers and recharge with local top-up cards or with home network top up cards while using the same number and SIM. Receiving incoming calls is free.
[54]

Airtel offers the service currently to its Africa customers traveling to any of the following 27 countries. In 8 of these countries, the One Network is operated in partnership with other mobile operators. Airtel plans to extend the service to its South Asia customers soon.

S. No.

Country

Network

Burkina Faso

Airtel

Bangladesh

Airtel

Chad

Airtel

Channels Islands: Jersey and Guernsey Airtel

Democratic Republic of the Congo

Airtel

Gabon

Airtel

Ghana

Airtel

India

Airtel

Kenya

Airtel

10

Madagascar

Airtel

11

Malawi

Airtel

12

Niger

Airtel

13

Nigeria

Airtel

14

Republic of the Congo

Airtel

15

Sierra Leone

Airtel

16

Seychelles

Airtel

17

Sri Lanka

Airtel

18

Tanzania

Airtel

19

Uganda

Airtel

20

Bahrain

Zain

21

Iraq

Zain

22

Jordan

Zain

23

Kuwait

Zain

24

Saudi Arabia

Zain

25

Sudan

Zain

26

South Africa

Cell C

27

Egypt

Mobinil

[edit]Acquisitions [edit]MTN

and Mergers

Group

In May 2008, it emerged that Bharti Airtel was exploring the possibility of buying the MTN Group, a South Africabased telecommunications company with operations in 21 countries in Africa and the Middle East. The Financial Times reported that Bharti was considering offering US$45 billion for a 100% stake in MTN, which would be the largest overseas acquisition ever by an Indian firm. However, both sides emphasize the tentative nature of the talks. The Economist magazine noted, "If anything, Bharti would be marrying up," as MTN has more subscribers, higher revenues and broader geographic coverage.
[55]

However, the talks fell apart as MTN group tried to reverse the
[56]

negotiations by making Bharti almost a subsidiary of the new company.

In May 2009, Bharti Airtel confirmed that it was again in talks with MTN and both companies agreed to discuss the potential transaction exclusively by 31 July 2009.
[57]

Bharti Airtel said in a statement "Bharti Airtel Ltd is pleased to


[58]

announce that it has renewed its effort for a significant partnership with MTN Group".

The exclusivity period was

extended twice up to 30 September 2009. Talks eventually ended without agreement and on 30 September 2009, Bharti released a statement saying that it had decided to disengage from discussions with the MTN Group when the exclusivity period ended. Informa analyst Matthew Reed, noted that a reported factor in the failure was South Africas worry that control of MTN, which is perceived as a national champion, could pass into foreign hands. The South African government is MTNs biggest shareholder. Bharti said in a statement regarding the failure, "We hope the South African government will review its position in the future and allow both companies an opportunity to reengage".
[59]

[edit]Zain In March 2010, Bharti struck a deal to buy the Zain's mobile operations in 15 African countries, in India's second biggest overseas acquisition after Tata Steel's $13 billion buy of Corus in 2007. Bharti Airtel completed its $10.7 billion acquisition of African operations from Kuwaiti firm, making the Airtel the world's fifth largest wireless carrier by subscriber base. Airtel has reported that its revenues for the fourth quarter of 2010 grew by 53% to US$3.2 billion compared to the previous year, newly acquired Zain Africa division contributed US$911 million to the total. However, net profits dropped by 41% from US$470 million in 2009 to US$291 million 2010 due to a

US$188 million increase in radio spectrum charges in India and an increase of US$106 million in debt interest.
needed]

[citation

[edit]Telecom

Seychelles

On August 11, 2010, Bharti Airtel announced that it would acquire 100% stake in Telecom Seychelles for US$62 million taking its global presence to 19 countries. Telecom Seychelles began operations in 1998 and operates 3G, Fixed Line, ship to shore services satellite telephony, among value added services like VSAT and Gateways for International Traffic across the Seychelles under the Airtel brand. The company has over 57% share of the mobile market of Seychelles.
[60]

Airtel announced plans to invest US$10 million in its fixed and mobile telecoms network in

the Seychelles over three years, whilst also participating in the Seychelles East Africa submarine cable (SEAS) project. The US$34 million SEAS project is aimed at improving the Seychelles global connectivity by building a 2,000 km undersea high speed link to Dar es Salaam in Tanzania. [edit]Joint
[61]

Ventures

[edit]Airtel-Ericsson As per a five-year managed services agreement signed recently


[when?]

, Ericsson will manage and optimize Airtels

mobile networks in Africa. Ericsson will modernize and upgrade Airtels mobile networks in Africa with the latest technology including its multi standard RBS 6000 base station. As part of the modernization, Ericsson will also provide technology consulting, network planning & design and network deployment.Ericsson has been the managed services and network technology partner in the Asian operations. [edit]Rebranding
[citation needed]

Logo used by Airtel till November 2010

On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, The Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.
[62]

On 23 November 2010,

Airtel's Africa operations were rebranded to 'airtel'. Sri Lanka followed on 28 November 2010 and on 20 December 2010, Warid Telecom rebranded to 'airtel' in Bangladesh. [edit]Sponsorship

On 9 May 2009 Airtel signed a major deal with Manchester United. As a result of the deal, Airtel gets the rights to broadcast the matches played by the team to its customers. Bharti Airtel signed a five-year deal with ESPN Star Sports to become the title sponsor of the Champions League Twenty20 cricket tournament. But now the deal is terminated and karbon is sponsoring Champions League Twenty20 cricket."
[63]

Airtel, also signed a deal to be title sponsor the inaugural Formula One Indian Grand Prix during the 2011 season. [edit]Signature

[64]

Tune

The signature tune of Airtel is composed by Indian musician A. R. Rahman. The tune became hugely popular and is the world's most downloaded mobile music with over 150 million downloads. released on 18 November 2010, as part of the rebranding of the company. Rahman himself. [edit]Green
[66] [65]

A new version of the song was This version too was composed by

[65][66]

Initiative

GreenTowers P7 program Bharti Infratel is the only telecom tower company, which has installed almost 3 MWT of solar capacity on their network, generating more than 5 million units of electricity every year. The Green Towers P7 program is scoped for 22,000 tower sites (primarily rural areas having low or no Grid Power availability) out of which 5,500 sites have already been implemented in the first year as a part of this 3-year program.
[67][68][69]

Once completed, the initiative will

reduce diesel consumption by 66 million liters per year with a significant carbon dioxide reduction of around 150,000 MT per year. Bharti Infratel bagged the 2011 'Green Mobile Award ' at the GSMA Mobile World Congress at Barcelona and was also awarded the 2010 innovative infrastructure company of the year award at the CNBC Infrastructure Awards for this groundbreaking initiative. Bharti remains the first company in the world to introduce the practice of sharing of passive infrastructure by collaborating with their competition to share mobile towers and to reduce the collective carbon footprint of the industry. This has become a subject of case studies in institutions including the Harvard Business School. Energy Conservation The company has installed solar hot water generator at its main campus in Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR region are now equipped with LES (Lighting Energy Savers) which have reduced energy consumption in the lighting system to the tune of 1025%. Variable Frequency Drives installed in AHU (Air Handling Unit) at its campus have helped in enhancing the efficiency of cooling system by 10%. These measures have resulted in a total saving of 8.5 lakh units of electricity per year. Airtel has embarked upon technology related initiatives like virtualization of servers that has helped it release over 500 CPUs. Also the drive of sending e-bills to the post-paid customers is helping save 12,840 trees annually. Within
[citation needed]

its campus the Secure Print Solution' an automated queue management based secured printing solution has led to an annualized saving of about 8 metric tonnes of paper.

Alternate energy sources such as solar energy used at 1050 sites saving 6.9 mn litres of diesel and approximately 280 million.
[68]

Energy efficiency measures such as Integrated Power Management Systems and variable speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2 million litres, leading to savings of 47 million across 900 sites.
[68]

Demand side management like Free Cooling Units (FCU) instead of air conditioners has been implemented across 3400+ sites, saving consumption of 4.1 million liters of diesel.
[68]

[edit]Timeline The chronology of events since Bharti Tele-Ventures was incorporated in 1995: 1995
[70]

2004

Bharti Cellular launched cellular services as "AirTel" in Delhi.

On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti TeleVentures Limited andResearch In Motion (RIM).

2010

On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir for 122.95 billion.
[23]

Bharti Airtel wins broadband spectrum in four circles: Maharashtra, Karnataka, Punjab and Kolkata for 33.14 billion.
[27]

On 18 November 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo.

On 20 December 2010, Airtel launched its new identity for Bangladesh subscribers.
[71]

On 23 December 2010, Airtel opened its first underground terrestrial fibre optic cable built in alliance with China Telecom.
[72]

2011

On 24 January 2011, Airtel announced the launch of its 3G services in India. On 31 January 2011, Airtel launched wallet service - Airtel Money in the millennium city of Gurgaon.
[74]

[73]

On 18 February 2011, Airtel Digital TV brings cricket world cup in High Definition.
[75]

On 14 March 2011, Bharti Airtel announced the launch of Airtel Broadband TV.
[76] [77]

On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to India.

On 18 April 2011, Bharti Airtel enters into a partnership with photo service Zoomin.com.
[78]

On 17 May 2011, Airtel launches the worlds first USSD-based Facebook access service in India Facebook by Fonetwish.
[79]

On 2 June 2011, Bharti Airtel offers on-demand online movie viewing services launches Airtel Movies
[80]

On 16 June 2011, Airtel digital TV launches iKisaan the worlds first interactive service in Hindi.
[81] [82]

On 27 June 2011, Airtel 3G launches international video calling services.

On 7 July 2011, Bharti Airtel announces new organisation structure for its India and South Asia operations.
[83] [84] [85]

On 18 July 2011, Airtel digital TV adds 41 new channels.

On 25 July 2011, Bharti Airtel Launches Facebook For Every Phone.

On 16 August 2011, Wide availability of Airtel Service Centers in Rajasthan creates easy touch points for customer service.
[86]

On 19 September 2011, Bharti Airtel announces GO! GO! GOAL Contest 2011.
[87]

On 22 September 2011, Airtel digital TV brings the TV series Johnny Test to India.
[88]

On 26 September 2011, Airtel Youth Star kicks off Friends Dance Carnival in Andhra Pradesh.
[89]

On 28 October 2011, 2011 Formula 1 Airtel Grand Prix of India Winner's Trophy Revealed.
[90]

On 1 November 2011, Airtel digital TV now has 11 True HD channels,Expands total channel count to 262.
[91]

On 11 November 2011, Bharti Airtel named amongst the top 25 companies for leaders globally.
[92]

On 25 November 2011, Mr. Sharlin Thayil, CEO Bharti Airtel, AP launches iPhone 4S in Hyderabad.

On 1 December 2011, Airtel introduces Indias first free mobile access to Twitter.
[93]

On 12 December 2011, Bharti Airtel recognized for the delivery of best network services with customer focus at Telecom Centre of Excellence Awards.
[94]

On 21 December 2011, Airtel launches exciting recharge offers for mobile customers in Rajasthan.
[95]

2012

On 11 January 2012, Airtel launched Comedy FM on Airtel Mobile.

[96]

On 12 January 2012, Airtel launches all new BBM Plan for its postpaid mobile customers on BlackBerry.
[97]

On 23 January 2012, Airtel prepaid mobile recharge made easier with netbanking at www.airtel.in
[98] [99]

On 30 January 2012, Airtel digital TV launches iKidsworld.

On 2 February 2012, Airtel launched Vh1 Radio GAGA powered by Hungama on Airtel Mobile.
[100]

On 3 February 2012, Indias largest collection of Hello Tunes is now available online for Airtel mobile customers.
[101]

On 4 February 2012, Bharti Airtel announces consolidated IFRS results for the third quarter and nine months ended December 31, 2011.
[102]

On 10 February 2012, Bharti Airtel launched 3 Pack Education Portal for its mobile customers across India.
[103]

On 27 February 2012, Bharti Airtel selects Infosys as its technology partner for airtel money.
[104]

On 29 February 2012, Bharti Airtel appoints Nokia Siemens Networks to supply, manage 4G network in Maharashtra.
[105]

On 27 May 2012, Bharti Airtel announced its strategic foray into the mobile advertising (m-Advertising) segment, in India.
[106]

In 2012, Bharti Airtel signed a pact with Opera Software, to provide its customers with Opera Mini browsers.
[107]

On 24 October 2012, Bharti Airtel's mobile user base in Africa crosses 60 million.
[108]

2013

On 04 February 2013, Bharti Airtel launches its emergency alert service in eastern region
[109]

[edit]See

also

Companies portal


[edit]References

Airtel Africa Airtel Bangladesh Airtel Sri Lanka Bharti Airtel on Wikinvest Telecommunications Statistics in India

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bharti airtel
Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 246 million customers across its operations at the end of February 2012.

highlights
Bharti Airtel announces new organization structure for India operations airtel launches "Apna Chaupal" - India's first voice based one stop solution portal for value added services Now go BYOD without compromising data security with airtels Dynamic Mobile Exchange Solution Bharti Airtel powers up its Core location with Solar Energy at Gangaganj, Lucknow Bharti Airtel launches its first Sustainability Report for India operations Education is now available anytime, anywhere with Airtel mEducation