hello!

I’m jessica & mckenzie

DON’T FOLLOW THE YELLOW BRICK ROAD
A PROPOSED WAY FINDING SYSTEM

jessica & mckenzie

Nn Oo Pp Qq Rr Ss Tt U u Vv Ww Xx Yy Zz

Kansas City Art Institute is a place for creatives to pursue their artistic freedom, growth, and expression. They can aim their future in any direction they choose. The base of our design and intentions lie within the passion and creativity found in the students, the energy and vibrancy of the culture on campus, and the depth and complexity of the art making process.

G Ff t U Ee r Ss T tur Cc Dd Qq R Fu Bb Pp Aa Oo Nn

o aC

n

d Jj X nse Hh Ii Vv Ww de g u
K

m diu Ll Mm y Zz Me k Y

x

CURRENT IDENTITY
PRIMARY

Futura Medium Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

SECONDARY

Garamond abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

As of now the colors lack a upbeat feel. CLICK

PROPOSED IDENTITY

HIGHLIGHT COLORS

METAL

Futura Medium Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Sticking with Futura Medium Condensed, we created a feeling of modern sophistication that still has pops of personality. The main “color” if you will is the perforated metal. The green, magenta, and orange color are highlights.

SITE MAP

EXTERIOR INTERIOR

site identifier directional traffic & regulatory street identification accessile entrance identification building identifier

over head directional wall mounted room identifier restrooms

Our site map is calling out our game plan. We have placed markers to indicate our exterior and interior moments for signage. Placing markers is places that are lacking in directions or moments that have been missed on campus. For example right in front of Baty house there is currently a site identifier, but it sits low to the ground and is easily missed.

SITE MAP

EXTERIOR INTERIOR

site identifier directional traffic & regulatory street identification accessile entrance identification building identifier

over head directional wall mounted room identifier restrooms

We also added this map because 43rd and Warwick is a main intersection as many of the Kansas City Art Institute students live on Warwick. It also sits between the two intersections that house the two off campus buildings, in effect this intersection is very high traffic area that can help visitors find the campus.

site identification

EXTERIOR ELEMENTS DON’T FOLLOW THE

YELLOW BRICK ROAD.

EXTERIOR ELEMENTS
materials

PLEXIGLAS

PERFORATED METAL

PAINTED METAL

MATERIALS & GRAPHIC CHOICES We wanted to use textures and colors that would adapt as KCAI changes and grows. The materials we are using to embody the depth and complexity of KCAI are perforated metal, painted metal and Plexiglas glass. The metal has a square pattern punched out for the perforation. We liked highlighting the color choices peaking out as a viewer sees it from different angles. From a distance the signage appears as one solid block but when examined upon closely you’ll notice that it’s not just one piece of material, but rather a layering of several materials. This reinforces the fact that nothing is as simple as it seems, which we can all agree is true in the creative process.

EXTERIOR ELEMENTS
site identification

highest point

4ft

KANSAS CITY ART INSTITUTE
A four year college of art & design

KCAI has a quite beautiful campus. It has a variety of buildings and adds to the diverse quality of campus culture. Part of our goal with our campus was to activate the space in which we reside in. Our method of making this happen is by applying way finding graphics on architectural spaces. Creatives have the ability to mold their life into a successful career in unconventional ways. This ability means we can craft success in infinite amounts of ways, which way will you let KCAI lead you? CLICK

EXTERIOR ELEMENTS
directional pathways

4ft

KANSAS CITY ART INSTITUTE

JANNES LIBRARY

ART STORE

DODGE BUILDING

LIVING CENTER

The directional pathway signs sit in a concrete corners on campus. This is so that each of the signs has two sides of direction for accurate and effective way finding. The sign sits parallel with corner of the sidewalks. We wanted to place them in these parts so that they are easily spotted as well as it provides the opportunity to utilize two sides for a sign instead of one.

EXTERIOR ELEMENTS
building identification
begins at center arrow height of arrow is double the height of the type

SCULPTURE IRVING VANDERSLICE

LIVING CENTER DINING HALL ART STORE

The arrows used on the building identification depend on the side of the building on which it is applied to. The ratio of the arrow to the arrow remains the same, however. For example.... CLICK

EXTERIOR ELEMENTS
building identification

This mockup we have created in photoshop. The signage become part of the building utilizing the space once again.

EXTERIOR ELEMENTS
parking signs
8ft

P

3ft

6½ft

As most of us know, parking at KCAI can be complicated everyone once in a while. We wanted to created subtle markers that would be placed throughout campus on the streets. These streets being Warwick, Oak, and in front of Jannes library so that pedestrians can see a visual for how our campus stretches out but also that students will be parking on these streets.

EXTERIOR ELEMENTS
accessible entrance

2ft

4ft

KANSAS CITY ART INSTITUTE

K A N S A S A N T Y SA R I T YN A R T T IUNTSET I T U T E K CI SA CT I STI

KANSAS CITY ART INSTITUTE

CERAMICS CERAMICS

CERAMICS

PARKING

FOUNDATIONS FOUNDATIONS

FOUNDATIONS

KEMPER KEMPER MUSEUM MUSEUM

KEMPER MUSEUM

PARKING PARKING

For the accessible entrance we created three different variations. Sometime the space or parking lot will call for just a parking sign, but then we wanted the buildings to be easily seen as well if in a car.

12˝

EXTERIOR ELEMENTS
handicap accessible
18˝

ACCESSIBLE

The handicap accessible sign caring the identity by maintaining the square perforated metal with the orange color block.

EXTERIOR ELEMENTS
banners

KCAI
6ft across

18ft

KCAI
5ft

Convention here is spared and rather than sticking to the tall rectangular format we’ve incorporated a triangular shape. The to banners allude to a directional arrow that speaks, “Hey, KCAI is right here.”

site identification

INTERIOR ELEMENTS DON’T FOLLOW THE

YELLOW BRICK ROAD.

INTERIOR ELEMENTS
wall mounted directional

1½ ft

VANDERSLICE

CAFE NERMAN

EPPERSON AUDITORIUM
2ft

RESTROOM

ADMISSIONS OFFICE

The wall mounted directional signs also help clarify which floor in Vanderslice houses which offices.

INTERIOR ELEMENTS
overhead directional

1½ ft

CAFE NERMAN

EPPERSON AUDITORIUM

3½ ft

The overhead directionals help clarify that the longest hallway on the first floor of Vanderslice can lead you to Cafe Nerman or to Epperson Auditorium.

INTERIOR ELEMENTS
room identifiers

4"

7"

RESTROOM

R E S T R OAOCM E S S I B L E C

restroom

RAMP

204
204

IRVING BUILDING

The room identifiers have the same layered assembly as the exterior signs but expose more of the color block for an easier read of the informational graphics.

DON’T FOLLOW THE YELLOW BRICK ROAD.

INSTEAD BUILD YOUR OWN.

No two pathways are ever the same in the creative world. What works for one artist may fail miserably for another. The essence of our way finding system for the Kansas City Art Institute is … Don’t follow the yellow brick road, CLICK instead build your own.