Table of Contents

Executive summary ....................................................................................................................................... 2 Introduction ................................................................................................................................................... 3 Vision ............................................................................................................................................................ 4 Goal ............................................................................................................................................................... 4 Mission: ........................................................................................................................................................ 4 Swot analysis of Cisco systems .................................................................................................................... 5 Internal audit ................................................................................................................................................. 5 Strengths ................................................................................................................................................... 5 Weaknesses .............................................................................................................................................. 5 Internal Factor Evaluation Matrix (IFE) ..................................................................................................... 6 Opportunities ............................................................................................................................................ 8 Threats ...................................................................................................................................................... 8 External factors evaluation matrix (EFE)................................................................................................... 9 SWOT Matrix ............................................................................................................................................. 11 Space matrix............................................................................................................................................ 15 BCG ( Boston consulting group )Matrix .............................................................................................. 17 Quantitative Strategic Planning Matrix (QSPM) ......................................................................................... 18 Strategic Alternatives ............................................................................................................................... 19 Advantages and disadvantages.................................................................................................................... 22 Recommend Specific Strategies for Cisco Inc .................................................................................. 25 Develop unified communication (UC) ................................................................................................ 25 Projected financial statement for recommended project ............................................................................. 26 Recommend Specific Annual Objectives and Policies............................................................................. 27 Annual Objectives ................................................................................................................................... 27 Sustaining Policies: .............................................................................................................................. 27 Recommend procedures for strategy review and evaluation ...................................................................... 27

CISCO SYSTEMS INC. ACQUISITION INTEGRATION FOR MANUFACTURING

Executive summary

Cisco Systems was founded in 1984 by Leonard Bosack and Sandy Lerner, husband and wife computer scientists at Stanford University who invented a technology to link their disparate computer systems together. Bosack and Lerner developed the first “multi-protocol” router – a specialized microcomputer that sat between two or more networks and allowed them to “talk” to each other by deciphering, translating, and funneling data between them. Cisco’s technology opened up the potential of linking all of the world’s disparate computer networks. In the past 15 years Cisco has acquired and integrated companies at a rate of approximately 8/ year. Cisco typically takes a “consume” approach to integrating acquired companies. Because of changing business conditions. Cisco has bought larger model. Cisco IT has adopted a new integration process. Called C5 (capture, consume, connect , combine, and consolidate).

Introduction This report performs a strategic analysis on the Cisco system Inc. The focus areas are     SWOT (strength. weakness. opportunity and threads) analysis Quantitative Strategic Planning Matrix (QSPM) Space matrix Boston consultant group (BCG) . Cisco system is a information technology organization that provides network solution with potential of linking all of the worlds desperate computer network together This report develops the strategic analysis of Cisco systems through a focus on four foci of organizational analysis.

live. Philosophy (beliefs vs. Customers 2. Self-concept 8. mission is to enable people(1) to make powerful connection(4) whether in business. Concerns for employees . Market 4. Products or Services 3. sensitive. Technology 5.(3) Also by opening up the potential for linking all of the world’s disparate computer networks together in much the same way as different telephone network were liked around the world(5)( 3). Concerns for Sustainability ( Profits & Growths) 6. play and learn Goal  Employee retention  Follow-up on new product development and  Return on investment. Values) 7. Mission: Cisco system inc. honest. and flexible his employees(6)(9)(7) 1.Vision To change the way people work. education philanthropy or creativity.They also strove to deliver wide range new products (2) expand it offering through internal and external(3) enhancing customers support(1) and increasing it presence around the world. Concerns for public image 9.(3) Cisco also believed in being open.

time to market.5billon 9. Cisco relied heavily on outsourcing which sometime give irregularity 7. and frugality Weaknesses 1.Swot analysis of Cisco systems Internal audit Strengths 1. Technology Leadership in website management told. Strong financial position. Mistake in production since Cisco sold many built-to order highly configurable product 8. Constant re-engineering of network engineers 3. 6. Implication of leveraging it sales and distribution channel on an acquired company product volume . Market share leadership through innovation and acquisition coupled with share price increase 10. internet appliances. Effective leveraging it distribution channel was one of the key drivers behind the significant grow in Cisco’s revenues 2. Poor manufacturing strategy which was highly dependent on outsourcing many manufacturing activities such as board stuffing and board testing 2. cultural implication resulting from acquiring new companies 4. dial-up and other access solutions. limited skilled laborer 6. Just 8 years Cisco’s market value topped the significant $100billoin mark reaching that mark faster than any company in history 5. Successful new product development that suited the need of his customers had led to it leadership in the industry 8. Effective business strategy by using acquisition and partnership to gain access to new technologies. 7. Strong and well established business principle which include the importance of customer satisfaction. Growth in revenue. property Cisco focuses on developing and retaining it skill employees through training and high pay. complexity of solving problem due to the large nature of the company and the need for highly specialized personnel 5. Experience management team that was leading key business process conversion tasks Intellectual 3.at a compound rate of 89% from $28million to $8. 4.

highly configurable products. time to 0. Functional areas like customer support. Successful new product development that suited the need of his customers had led to it leadership in the industry Market share leadership through innovation and acquisition coupled with share price increase Growth in revenue at a compound rate of 89% from $28million to $8.06 4 0.32 10 Strong and well established business principle which include the importance of customer satisfaction.32 0.08 0.07 4 0.28 9 4 0. Technology Leadership in website management told. Just 8 years Cisco’s market value topped the significant $100billoin mark reaching that mark faster than any company in history Effective business strategy by using acquisition and partnership to gain access to new technologies. Cisco focus and developing and retaining it skill employees through training and high pay.06 4 4 0.5billon Weight Rating Weighted score 0.24 6 7 0.9. Making mistake.05 3 0.24 0.28 5 0. dialup and other access solutions. since Cisco sells many built to order. Strong financial position.15 3 0.05 3 0.08 8 4 0.15 2 0.09 . still remain centralized as at mid 1998 10.05 3 0. they were numerous opportunities to making mistake Internal Factor Evaluation Matrix (IFE) Strength 1 Effective leveraging it distribution channel was one of the key drivers behind the significant grow in Cisco’s revenues Experience management team that was leading key business processes Intellectual property. internet appliances.07 0.15 4 0. finance.03 3 0. information technology.

02 1 0.06 0.04 1 2 1 48 0. and frugality Weakness 1 Poor manufacturing strategy which was highly dependent on outsourcing many manufacturing activities such as board stuffing and board testing 2 Constant re-engineering of network engineers which was time consuming Weight Rating Weighted score 0.14 0.04 2 0.08 5 Making mistake.02 0.14 0.03 0. They were numerous opportunities to making mistake 6 limited skilled laborer 7 Mistake in production since Cisco sold many built-to order highly configurable product 8 Implication of leveraging it sales and distribution channel on an acquired company product volume 9 Slow move to decentralization TOTAL 0.market.04 0.04 2. highly configurable products.93 .07 2 0.03 3 cultural implication resulting from acquiring new companies 4 complexity of solving problem due to the large nature of the company and the need for highly specialized personnel 0.07 2 2 0.03 1 0.06 2 0.12 0. since Cisco sells many built-to order.08 0.

The crippling declines of Cisco’s main competitors such as IBM and WANG 7. 2. Sprint selected Cisco to be the primary supplier of it new data and telephone network Threats 1. 3. Growing demand for unified communication solutions was at the budge of accessing new areas in the internet filed. Phone companies were beginning to replace their century old voice-only networks with new networks capable of carrying voice. Growth in importance of the global internet and corporate intranets 5. significant changes in telecom equipment market due to rapid advance in technology 4. 4. Cisco partnership with Microsoft a key figure in network solutions 8. 6. 7.Opportunities 1. Increase in internet traffic between 1989-1998 3. 2. 8. Rapid increase in the financial market between 1989-1998 9. Potential risk of negative market reaction to VCO/4K . data and data 6. Limited suppliers pose risk of continuity Consolidation in the US telecommunication industry could present a possible threat to telecommunication industry including Cisco Growing demand for skill laborer in the in many companies Cultural implications from acquired company Employees of acquired company worry of input not being accepted Hot job market in New England gives attractive alternatives for most of the experience engineers. 5. structural and technical changes in new companies acquired Fierce competition due to the deregulation of the telecommunication industry. 9.

06 0.05 3 0.28 0.32 9 Market share leadership through innovation and acquisition coupled with share price increase 4 0.10 0.07 0.05 0.08 Weight Rate Rated score 3 0. data and data 6 The crippling declines of Cisco’s main competitors such as IBM AND WANG 7 Cisco partnership with Microsoft a key figure in network solutions 8 Rapid increase in the financial market between 1989-1998 0.07 3 4 4 2 0.28 0.15 0. 2 Increase in internet traffic between 1989-1998 3 significant changes in telecom equipment market due to rapid advance in technology 4 Growth in importance of the global internet and corporate intranets 5 Phone companies were beginning to replace their century old voiceonly networks with new networks capable of carrying voice.05 0.18 0.External factors evaluation matrix (EFE) Opportunities 1 Growing demand for unified communication solutions was at the budge of accessing new areas in the internet filed.07 4 4 0.28 0.15 0.32 Threats .08 0.

08 2 0.04 1 1 1 1 2 1 0.08 0.04 0.04 0. 9 Potential risk of negative market reaction to VCO/4K Total Weight Rating Weighted score 0.12 0.03 0.07 0.07 0.04 2.06 0.28 0.03 0.03 0.14 0.04 0.03 0.9 .Threats 1 structural and technical changes in new companies acquired as the companies complain of changes being force on them 2 Fierce competition due to the deregulation of the telecommunication industry 3 Limited supply pose risk of continuity 4 Consolidation in the US telecommunication industry could present a possible threat to telecommunication industry including Cisco 5 Growing demand for skill laborer in the in many companies 6 Cultural implications from acquired company 7 Employees of acquired company worry of input not being accepted 8 Hot job market in New England gives attractive alternatives for most of the experience engineers.04 4 2 2 0.

limited skilled laborer $100billoin mark reaching that mark faster than any 6). 7).Effective business strategy by using acquisition and partnership to gain access to new technologies. the need for highly Just 8 years Cisco’s market specialized personnel value topped the significant 5). intellectual property Cisco resulting from acquiring new focus on developing and companies retaining it skill employees 4).Functional areas like customer support. 6). Poor manufacturing strategy which was highly dependent on outsourcing many manufacturing activities such as board stuffing and board testing 2). Strong financial position.cultural implication 3). since Cisco sells many built to . information technology. Constant re-engineering of network engineers 3). dial-up and other access solutions.SWOT Matrix Strengths Weaknesses 1).Successful new product development that suited the give irregularity 7).Cisco relied heavily on company in history outsourcing which sometime 5). still remain centralized as at mid 1998 9). internet appliances. finance. nature of the company and 4).Implication of leveraging it sales and distribution channel 8).Effective leveraging it distribution channel was one of the key drivers behind the significant grow in Cisco’s revenues 2). Technology Leadership in website management told.Making mistake. Experience management team that was leading key business process conversion tasks 1).complexity of solving through training and high problem due to the large pay.

at a mistake compound rate of 89% from $28million to $8. highly configurable to it leadership in the industry products.Growth in revenue. and frugality . they were numerous opportunities to making 8).need of his customers had led order.5billon 9). time to market.Strong and well established business principle which include the importance of customer satisfaction.Market share leadership through innovation and acquisition coupled with share price increase 10).

Increase their present in the world through advert and sales over the internet (S6.S3.S4. Stabilize production method by using acquiring new technology.O6) 3).Opportunities 1).O2.S2.O3) 2) Acquire the skill laborer of IBM and WANG(W6. data and data 6). significant changes in telecom equipment market due to rapid advance in technology 4)Growth in importance of the global internet and corporate intranets 5).S9.O4) 3.O6) 5.S8) S-T Strategies W-T Strategies . Rapid increase in the financial market between 1989-1998 9).The crippling declines of Cisco’s main competitors such as IBM and WANG 7).S5.Phone companies were beginning to replace their century old voice-only networks with new networks capable of carrying voice. Produce unified communication (S4.O5. Merger with sprint (O9.W2.S7. New Product development W-O Strategies 1).Use advance technology in production thereby limiting the risk of making mistake. Penetrations in to markets formerly served by IBM and WANG.S7. 2).Cisco partnership with Microsoft a key figure in network solutions 8).O6) 4.Sprint selected Cisco to be the primary supplier of it new data and telephone network Threats S-O Strategies 1.O1) (S4. (S1. (W8.(W1.S5 O1) 2.Growing demand for unified communication solutions was at the budge of accessing new areas in the internet filed.Increase in internet traffic between 1989-1998 3).

9).Shortage of skill laborer in many companies 6) Cultural implications from acquired company 7). Fierce competition due to the deregulation of the telecommunication industry.S7.S2.S5.Potential risk of negative market reaction to VCO/4K 1).1).Continue producing new product and constant innovation to outbid competitors (T2.S4. structural and technical changes in new companies acquired 2).Train and retain key employees of acquired company (T3.Consolidation in the US telecommunication industry could present a possible threat to telecommunication industry including Cisco 5).S3. 3).Limited supply pose risk of continuity 4).T7) .Hot job market in New England gives attractive alternatives for most of the experience engineers.S3) Effective management of new company acquire (W3.S9) 2).Employees of acquired company worry of input not being accepted 8).T6.W4.

Space matrix Financial Strength (FS) 1.0 -5. Fierce competition due to the deregulation of the telecommunication industry. By 1998 Cisco become number one or number two position in 14 of the 15 market it serve 2. internet appliances. Crippling decline of some competitors like IBM 3. Cisco partnership with Microsoft a key figure in network solutions thereby exerting competitive pressure 3. Cisco offers customers and “end to end” network solution an option which many companies were actively considering Environmental stability(ES) 1.0 -1.0 3. Cisco market value topped to a significant $100billion mark in just 8 years 3.5 billion between 1989-1998 2.0 technology 2.0 2. Cisco revenue grow at a compound annual rate of 89% from $28million to $8.0 -2. 4. significant changes in telecom equipment market due to rapid advance in -1 -2. Technology Leadership in website management told.0 -6 access solutions. Increase in net income of 76% from 1994-1998 4.0 4. 3.0 2. Market share leadership through innovation and acquisition coupled with share price increase 4.0 13 Industrial Strength (IS) 1. Cisco return on asset increase by 15% from 1994-1998 Rating 4. dial-up and other -1. Growth in importance of the global internet and corporate intranets 5 1.0 -1. Rapid increase in the financial market between 1989-1998 2. Government deregulation in the telecom industry 4.0 11 Competitive Advantage(CA) 1.0 3.0 -2. Growing demand for unified .

5 DIRECTIONAL Vector Coordinate: X-axis:2.5) Y-axis: 3.75 .5) = = 1.25 = 2.25 0.75 = -1.25 + (-2.5 = -2.75+ ( -1.-10 FS average 13/4 IS average 11/4 CA average -6/4 ES average -10/4 = 3.

Forward.SPACE matrix tells us that our company should pursue an aggressive strategy. Our company has a strong competitive position it’s in a market with rapid growth. Horizontal Integration Market Development Product Development Diversification (Related or Unrelated) BCG ( Boston consulting group )Matrix . It needs to use its internal strengths to pursue the following strategies      Market Penetration Backward.

Quantitative Strategic Planning Matrix (QSPM) Strategy 1: develop unified communication Strategy 2: merge with sprint through forward vertical integration .

05 0 0. Strong financial position.21 3 0.18 1 0.1 0.5billon 9.07 3 0.Technology Leadership in website management told. 4.05 2 0.Successful new product development that suited the need of his customers had led to its leadership in the industry 8. Effective leveraging it distribution channel was one of the key drivers behind the significant grow in Cisco’s revenues 2. Intellectual property.32 2 0.Strategic Alternatives Key Internal Factors Weight Strategy 1 AS TAS 0 Strategy 2 Strengths AS 1 TAS 0.08 0 0 2 0.Strong and well established business principle which include the importance of customer satisfaction.06 3 0. and frugality Weaknesses 0.Growth in revenue at a compound rate of 89% from $28million to $8.10 1 0.16 0. 6.21 0.06 3 0.16 0. Cisco focuses on developing and retaining it skill employees through training and high pay.21 3 0.05 1. time to market. Effective business strategy by using acquisition and partnership to gain access to new technologies.03 .06 0.05 3.06 1 0.03 1 0.Market share leadership through innovation and acquisition coupled with share price increase 10. dial-up and other access solutions. Experience management team that was leading key business process conversion tasks 0.18 0.21 0.08 4 0.05 2 0.07 3 0. Just 8 years Cisco’s market value topped the significant $100billoin mark reaching that mark faster than any company in history 5. internet appliances 7.10 2 0.03 1 0.

04 1.04 .07 3 0.Functional areas like customer support.1.Implication of leveraging it sales and distribution channel on an acquired company product volume 9.21 3 0.complexity of solving problem due to the large nature of the company and the need for highly specialized personnel 5.cultural implication resulting from acquiring new companies 4.04 0.12 1 0. still remain centralized as at mid 1998 SUBTOTAL 0.02 0 0 0 0 0 0 0 0 0.03 0.Poor manufacturing strategy which was highly dependent on outsourcing many manufacturing activities such as board stuffing and board testing 2. information technology.limited skilled laborer 6.Constant re-engineering of network engineers 3.04 0 3 0 0 0.06 0.07 0.28 0.03 0.Cisco relied heavily on outsourcing which sometime give irregularity 7. finance.04 0.04 0.00 0 0 1 0.06 2 0.21 0 1 4 1 0.21 0.Mistake in production since Cisco sold many builtto order highly configurable product 8.03 0 0 1 0.

04 .Rapid increase in the financial market between 1989-1998 9.04 1 0.significant changes in telecom equipment market due to rapid advance in technology .24 3 0.16 2 0.05 1.07 4 0.24 0.07 0.structural and technical changes in new companies acquired 2.15 Diversify production AS 1 TAS 0.14 0.Key External Factors Weight Opportunities Develop unified communication AS TAS 0.15 4 0.18 0.04 0.07 1 0.05 0 0 1 0.Consolidation in the US telecommunication industry could present a possible threat to 0.Cisco partnership with Microsoft a key figure in network solutions 8.21 0.Phone companies were beginning to replace their century old voice-only networks with new networks capable of carrying voice.06 3 0.05 3 0.04 1 0.2 0. 7.06 1 0.21 2 0.16 1.28 3 0.Limited suppliers pose risk of continuity 4.04 0 1 0 0 0.21 5.07 0. 2.Increase in internet traffic between 1989-1998 3.Growth in importance of the global internet and corporate intranets 0.The crippling declines of Cisco’s main competitors such as IBM and WANG .05 0.Sprint selected Cisco to be the primary supplier of it new data and telephone network Threats 0.07 3 0. 4.05 3 0.07 3 0.14 0. Growing demand for unified communication solutions was at the budge of accessing new areas in the internet filed. Fierce competition due to the deregulation of the telecommunication industry. data and data 6.08 3 0.08 2 0.07 0 2 1 1 0.07 0. 3.

06 1 0. .Hot job market in New England gives attractive alternatives for most of the experience engineers 9.Cultural implications from acquired company 7.telecommunication industry including Cisco 5.Employees of acquired company worry of input not being accepted 8.27 3.03 0 0 1 0 0 0.03 0.03 0. If the sender is online according to the presence information and currently accepts calls.04 1 0 0 0.Potential risk of negative market reaction to VCO/4K SUBTOTAL SUM TOTAL ATTRACTIVENESS SCORE 0. Otherwise. high technology. 3 = probably acceptable. UC allows an individual to send a message on one medium and receive the same communication on another medium.06 0.00 0 0 0 0 3. For example. efficient management team with high skill employee coming from different companies acquired do not only have the financial ability but also the skill needed to produce and market unified communication.06 1 0. Cisco with it strong financial position. it may be sent as a non-real-time message that can be accessed through a variety of media.03 0 0 0. 2 = possibly acceptable.73 (Attractiveness Score: 1 = not acceptable.04 1.Growing demand for skill laborer in many companies 6. 0 = not relevant) Advantages and disadvantages Develop unified communication (UC) What is unified communication: in its broadest sense UC can encompass all forms of communications that are exchanged via the medium of the TCP/IP network to include other forms of communications such as Internet Protocol Television (IPTV) and Digital Signage Communications as they become an integrated part of the network communications deployment and may be directed as one to one communications or broadcast communications from one to many. the response can be sent immediately through text chat or video call. one can receive a voicemail message and choose to access it through e-mail or a cell phone. 4 = most acceptable.

Like cisco introducing unified communication it might reduce the sales of other related product like data communication.  Retain market share: cisco can retain its current market share by introducing products with newer & improved features like unified which was in high demand. Customer’s needs keeps changing with time. So developing unified communication which is new and in high demand can give Cisco that competitive advantage. Introduction of new products or new product features has become a main source of competitive advantage. Disadvantage  Might cannibalize sales of previous product: Having a new product take sales away from an existing product is not usually an attractive situation for a firm. many will be become loyal to that brand and in effect loyal to the whole cisco brand  Raise the barriers to entry cisco can raise new barriers to entry through new product development by constantly keep releasing new products at regular intervals. In order it retain current customers. companies do not compete on price or delivery alone. Also the cost of acquiring skill laborers and research and development cost are high which may not be easy to implement  Customers might not like the features of the new product: product development involves a risk of whether the consumers will like the new features that have been developed/added to the new/existing product.The high demand for unified communication also serve as a potential profit sources so is highly recommended cisco produce it. The advantages and disadvantages of producing unified communication are mention below Advantage:  Gain competitive advantage through new product development: In today’s competitive world. .  Retain existing customer base and increase profitability: unified communication will help cisco gain new customers. And thus sales is bound to increase generating large profit giving him large portion of the market  Improve brand awareness and confidence with his customers: many customers are brand loyal. retain existing customers and increase profitability. cisco must constantly adapt to meet the changing requirements. With cisco introducing a new product (unified) that meet the need of customers.  Would require expensive redesign of new product: unified communication needs extensive and expensive redesign of the overall engineering system which is which will not really be easy to implement. so that competitor cannot catch-up and this also discourages new entrants into the market who cannot meet the pace of production.

 Reduce competition. 6 in its 2010 Green Rankings. including the first wireless 4G service from a national carrier in the United States. offering industry-leading mobile data services. Capacity balancing issues . Boost Mobile. the highest of any telecommunications company. And the motivation for work May need to make some workers redundant. its served more than 52 million customers at the end of 2011 and is widely recognized for developing. and Assurance Wireless. merging with sprint will only worsen the situation   Clashes of culture between cisco and sprint employees can occur. listing it as one of the nation’s greenest companies. Cisco merging with sprint will give it the competitive advantage over it competitor since sprint was a major consumer of network and communication products giving Cisco greater sales over his competitors  Lead expansion of core competencies in businesses: They would gain advantage in one of the world’s biggest consumer of network product which also has a good reputation for providing services that enhance customer satisfaction. For example cisco need to build excess upstream capacity to ensure that it downstream operation( sprint) have sufficient supply under all condition  Increase bureaucracy. Advantage:  Reduce cost of leveraging it distribution channel and transport cost  Capture upstream profit that usually accrues only to sprint. Newsweek ranked Sprint No. and a global Tier 1 Internet backbone. instant national and international push-totalk capabilities. Merging with one of the largest dealer of network equipment. Cisco will gain experience in developing lower cost and better products that enhance customer satisfactions  Increase public aware and confidence. reducing the effectiveness. especially at management levels this may have an effect on motivation. this will increase Cisco public awareness and built confidence among his consumers of other product of the reliability and quality of Cisco products Disadvantages  Capacity balancing issues. leading prepaid brands including Virgin Mobile USA.Merging with sprint through forward vertical integration About Sprint Nextel Sprint Nextel offers a comprehensive range of wireless and wire line communications services. Cisco already has complexity in solving problem due to it large nature ( 25 different companies). engineering and deploying innovative technologies.

of extra skill laborers Depreciation and amortization Other expenses Total expenses INCOME BEFORE INCOME TAX PROVISION FOR INCOME TAXES NET INCOME NET INCOME PER SHARE.59 600 70 500 50 20 1240 13760 4816 $8944 $. BASIC NET INCOME PER SHARE.  Developing unified communication will help retain or increase cisco market share which he already has a huge market share  Developing unified communication will help cisco penetrate in different segment of the market that was not previously served. which will result in an increase in sale not just of unified communication but also of other product produce by cisco Sales of product EXPENSES INCURED: Soft ware development cost Re-engineering on network equipment Salaries.90 $.  Attract customers for cisco Inc.82 600 70 500 50 50 1270 13730 4806 $8924 $.25 .Recommend Specific Strategies for Cisco Inc Develop unified communication (UC) Reasons:  Growing demand for unified communication solutions give a profit potential for cisco Inc.80 $.60 $. DILUTED Estimated Cost and profit for the projected year Prior Year Projected year as at December 31st 1996 (000 $) 1997 (000 $) 1998 (000 $) $10000 $15000 $15000 500 100 500 50 50 1200 8800 3080 5720 $.  Developing unified communication which is new and in high demand can give Cisco that competitive advantage.

400 19.530 400 5.000 10.910 106.945 4.100 11.550 51.000 300 560 55.800 41.500 40.900 200 400 53.000 2.300 3.740 2.370 105.150 5.180 3.500 2.050 34.Projected financial statement for recommended project Prior Year 2006 Assets Intangible assets Property.150 5.360 5.100 35.000 250 500 54.900 12.809 187 387 54.780 5.500 5.160 2.660 12.436 4.100 5.528 398 4.995 834 2.260 11.200 2.500 460 28.997 12.070 12.331 19.142 105.270 Projected Year 2008 13.000 850 2.400 39.200 3.212 2007 13.680 5.550 500 5.512 51.250 12.350 109.400 5.350 920 2.650 53.248 5. plant and equipment Investment in associates Other receivables and financial assets Total Non-Current Assets Inventories Trade receivables Current tax receivables Other receivables and financial assets Cash Total Current Assets Total Assets Liabilities Non-current financial liabilities Other non-current liabilities Deferred tax liabilities Non-current tax payables Non-current provisions Total Non-Current Liabilities Current financial liabilities Trade payables Other current liabilities Current tax payables Current provisions Total Current Liabilities 13.160 2009 13.351 39.700 .550 19.200 35.350 19.950 4.650 480 28.997 34.497 449 28.010 1.500 4.580 51.594 2.800 4.600 550 5.000 5.100 900 2.700 550 29.153 1.168 3.277 5.

630 109.000 59. social and economic impacts are understood and managed.010 Recommend Specific Annual Objectives and Policies Annual Objectives To keep increase sales at a minimum rate of 15% by reviewing and structuring their marketing strategy and to update unified as new changes present Sustaining Policies:    Ensuring that they deal with all their consumers and potential customers fairly and ethically and in accordance with their procurement policy. The best strategy can be used in the graph shown below. ethical.380 61.321 105.250 2.270 17.750 105.100 1.212 17.578 39.709 1.750 41. including Health and Safety.Equity Share capital Share premium Reserves Total equity Total equity and liabilities 16. Ensuring that any alternatives are given due cost benefit consideration prior to award Informing our customers of more sustainable alternatives Recommend procedures for strategy review and evaluation It is far more imperative for every company to review their strategy and evaluate their them. .010 106. environmental.961 58.000 1.160 17.870 41.040 60.000 42. Encouraging the appraisal and monitoring of our employee’ performance to ensure that their sustainability risks.

Review underlying based on strategy Prepare revised Internal Factor Evaluation Matrix Prepare revised External Factor Evaluation Matrix Compare revised to existing Internal Factor Evaluation Matrix Compare revised to existing External Factor Evaluation matrix Do significant differences occur? YES NO Measure Organizational Performance Compare planned to actual progress toward meeting stated objectives. Take Corrective Actions Do significant differences occur? YES NO Continue present course .