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“STUDYING THE BUSINESS MODEL OF BHANDARI FORGING AND ALLOY CASTS PVT LTD”

A PROJECT STUDY SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE TWO YEARS POST GRADUATE DIPLOMA IN MANAGEMENT 2011-2013 BY SHANTANU CHAUHAN (11) MEHAK PREET BHATIA (13) SANDIPAN MAITI (15) MOHD. SUHAIB SAYEED (17) ANIKET RAWAT (19) GROUP : N PGDM-GENERAL SECTION A UNDER THE GUIDANCE OF Dr. S.P.SINGH

LAL BAHADUR SHASTRI INSTITUTE OF MANGEMENT DELHI FEBRUARY, 2013

. S.ACKNOWLEDGEMENT This project study would not have been possible without the untiring help and support of Dr. We are also thankful to Mr. this project would not have materialized. A big thank you to all our teachers for their help and support at all times. Without his encouragement and guidance. We would also like to thank our institute. He guided us through the entire process. We take this opportunity to express our heartiest gratitude to Sir.P. We felt highly motivated and encouraged every time we held a meeting with Sir. LBSIM). K.Singh (Professor. Ltd for providing first-hand information about his business. Singh (Co-owner & General manager. who has been instrumental in the successful completion of our project. Lal Bahadur Shastri Institute of Management.A. never accepting anything less than our best efforts. who not only served as our supervisor and mentor but also encouraged and challenged us throughout my academic program. for allowing us to undertake this project. Bhandari Forging and Alloy Casts Pvt.

one can figure out the industry concerned and the type of work involved. Moreover. One chapter of the study deals with balanced scorecard which is a wonderful tool to carry out a multi. The study takes into consideration a wide range of factors ranging from idea conception to industry dynamics. Another important chapter in the study deals with financial health of the organization. functioning and health of the organization. Here. the mission and vision statements were constructed by the team based on the observations made. Internal and external environments were studied in depth to identify various critical pointers. This company is into its thirties and operates in the Sahibabad Industrial area.Executive Summary The study concerned deals with an organization called “Bhandari Forge & Alloy Cast Ltd”. Moreover. we tried to understand the organization‟s journey in monetary terms.dimensional study of the organization. financial and customers‟ were studied. Also. The importance of the study can be judged from the fact that not much research has taken place in the alloy manufacturing industry. two more broad areas of „Learning & growth‟ and „Internal business processes‟ were studied. operations. Overall. The environments include study of core competencies and critical success factors. Through this aspect. we tried to identify the areas where the company has done well. a combination of perspectives viz. this study gives a bird eye view about the planning. . From the name itself.

1 3 11 17 20 25 .Table of Contents Sl No. 1 2 3 4 5 6 7 8 9 Chapter Introduction (Objectives) Industry Overview Company and Its Business Rationale of the Business Internal & Environmental Analysis Critical Success Factor Financial Analysis Balanced Score Card Key Learning References Page No.