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The purpose of this study is purely academic and the information provided will be kept confidential

_________________________________________________________________________________

Personal Detail (Optional)
Name: ________ Age: _________ Sex: _________ Marital Status: ______________ Qualification: _______________ Occupation: ________________

Income:
a) Up to Rs.10, 000 b) 10,000-20,000 c) 20,000-30,000 d) 30,000-50,000 e) 50,000-10, 0000 f) 100,000 or above [ [ [ [ [ [ ] ] ] ] ] ]

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QUESTIONNAIRE
1. What kind of investments you prefer most? a) Saving A/C b) Fixed deposit c) Insurances d) Mutual funds

e) Postal Office and NSE

2. Have you ever invested your money in mutual fund?
Yes No

If yes, a) Where do you find yourself as a mutual fund investor? Tick Mark

Totally ignorant [

] ] ]

Partial knowledge of mutual funds [

Aware only of any specific scheme in which you invested [ Fully aware [ ]

3. Would you like to invest in Mutual fund?
Public [ ] Private [ ]

4. How do you come to know about Mutual Fund?

a) Advertisement [ b) Peer Group [ c) Banks [ ] ]

]

d) Financial Advisors [

]

5. Which mutual fund scheme have you used?
a) Open-ended [ e) Growth fund [ ] b) Close-ended [ ] ] c) Mid- Cap [ ] d) Liquid fund [ ] ] f) Regular fund [

IF No If not invested in Mutual Fund then why?
a) Not aware of MF [ ] b) Higher risk [ ] c) Not any specific reason[ ]

6. Which feature of the mutual funds allure you most?
a) Diversification [ d) Regular Income [ ] b) better return and safety [ ] e) Tax benefit [ ] ] c) Reduction in risk and transaction cost [ ]

7. In which Mutual Fund you have invested?
a) UTI b) HDFC c) Reliance d) ICICI prudential funds e) JM mutual fund f) Other (Specify)
_________________________________________________________________________________

8. When you invest in Mutual Funds which mode of investment will you prefer?
a) One Time Investment [ ] ] b) Systematic Investment Plan (SIP) [

9. Where from you purchase mutual funds?
Directly from the AMCs Brokers only Brokers/ sub-brokers Other sources (specify)
______________________________________________________________________________

10. Which AMC will you prefer to invest?
a) SBIMF [ ] b) UTI [ ] c) Reliance [ ] d) HDFC [ ] e) Kotak [ ]

f) ICICI [ ] g) JM finance [ ]

11.

Which sector are you investing in mutual fund sector?
General Oil and petroleum Gold fund Diversified equity fund Power sector Debt fund Banking fund Real estate fund ( ( ( ( ( ( ( ( ) ) ) ) ) ) ) )

12. Which sectors do you which to invest in?
a) Liquidity

b) Low risk

C) High return

d) Company reputation

13. Are you aware of share markets of the country
Yes No

14. How much of a problem would you rate Indian share market access?
a) Poor

b) Average

c) Good

d) Excellent

e) Can‟t say

15. How is Government role in shares markets?
a) Poor

b) Average

c) Good

d) Excellent

e) Can‟t say

16. How is the situation of Indian share market likely to change in the next 5 years?
Average Good Excellent can‟t say

17. How would you like to receive the returns every year?

a) Dividend payout

[

] ]

b) Dividend re-investment [ c) Growth in NAV [ ]

18. Why do you think peoples step back for doing investment in share market?
a) Wrong mind set about Mutual Funds
19. What

b) Lack of awareness

c) Lack of Money

will be the likely changes in shares markets from customer point of view?

______________________________________________________________________________ 20. What do you think hinder most people from investing in mutual fund and other sector of the sector?
_____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________

21. What do you suggest to bring about more involvement of the people in the financial market?

_____________________________________________________________________________________________
_____________________________________________________________________________________________ _____________________________________________________________________________________________

DECLARATION

I SYED MOHAMMED ANWAR roll no 08SJCCB076; hereby declare that this Internship report is the outcome of my study undertaken under the guidance of Ms. JHUMUR ROY, St. Joseph College Of Commerce (autonomous) Bangalore. I have duly acknowledged all the sources used by me in the preparation of this internship report.

Signature of the Student

Name of the student Place: Bangalore Date

INTRODUCTION
Investment is putting money into something with the hope of profit. More specifically, investment is the commitment of money or capital to the purchase of financial instruments or other assets so as to gain profitable returns in the form of interest, income {dividend}, or appreciation of the value of the instrument. It is related to saving or deferring consumption. Investment is involved in many areas of the economy, such as business management and finance no matter for households, firms, or governments. An investment involves the choice by an individual or an organization, such as a pension fund, after some analysis or thought, to place or lend money in a vehicle, instrument or asset, such as property, commodity, stock, bond, financial derivatives (e.g. futures or options), or the foreign asset denominated in foreign currency, that has certain level of risk and provides the possibility of generating returns over a period of time. Investment comes with the risk of the loss of the principal sum. The investment that has not been thoroughly analyzed can be highly risky with respect to the investment owner because the possibility of losing money is not within the owner's control. The difference between speculation and investment can be subtle. It depends on the investment owner's mind whether the purpose is for lending the resource to someone else for economic purpose or personal purpose.

Normally investment is nothing but the saving done by the people for their future needs and wants. The invest in -Physical Assets or - Financial assets.
1. Physical

Assets

It constitutes Gold and Real Estate

A) Gold
It has essentially ornamental value; It comes really handy only when currencies crash; It requires high emotional detachment to sell

B) Real Estate It is having highly variable growth prospects; It requires high investment; In it patterns of booms and slumps are tough to figure out; It has too many documentation hassles.
2. Financial Assets

It constitutes the shares, government bonds, PPF, Bank FD‟s or saving bank accounts, mutual fund. All these are dependent on risk, return and the liquidity they offer to the customers. A lot of thought can be made on mutual funds. Under this study I can have best knowledge of mutual fund sector A mutual fund is a professionally managed type of collective investment scheme that pools money from many investors and invests typically in investment securities (stocks, bonds, shortterm money market instruments, other mutual funds, other securities, and/or commodities such as precious metals). The mutual fund will have a fund manager that trades (buys and sells) the fund's investments in accordance with the fund's investment objective. In the U.S., a fund registered with the Securities and Exchange Commission (SEC) under both SEC and Internal Revenue Service (IRS) rules must distribute nearly all of its net income and net realized gains from the sale of securities (if any) to its investors at least annually. Most funds are overseen by a board of directors or trustees (if the U.S. fund is organized as a trust as they commonly are) which is charged with ensuring the fund is managed appropriately by its investment adviser and other service organizations and vendors, all in the best interests of the fund's investors.

Basics of mutual funds Stocks Stocks represent shares of ownership in a public company. Examples of public companies include Reliance, ONGC and Infosys. Stocks are considered to be the most common owned investment traded on the market. Bonds Bonds are basically the money which you lend to the government or a company, and in return you can receive interest on your invested amount, which is back over predetermined amounts of time. Bonds are considered to be the most common lending investment traded on the market.

There are many other types of investments other than stocks and bonds (including annuities, real estate, and precious metals), but the majority of mutual funds invest in stocks and/or bonds.

Working of Mutual Fund

GROWTH OF MUTUAL FUND IN INDIA
The Evolution
The formation of Unit Trust of India marked the evolution of the Indian mutual fund industry in the year 1963. The primary objective at that time was to attract the small investors and it was made possible through the collective efforts of the Government of India and the Reserve Bank of India. The history of mutual fund industry in India can be better understood divided into following phases:

Phase 1. Establishment and Growth of Unit Trust of India - 1964-87
Unit Trust of India enjoyed complete monopoly when it was established in the year 1963 by an act of Parliament. UTI was set up by the Reserve Bank of India and it continued to operate under the regulatory control of the RBI until the two were de-linked in 1978 and the entire control was transferred in the hands of Industrial Development Bank of India (IDBI). UTI launched its first

scheme in 1964, named as Unit Scheme 1964 (US-64), which attracted the largest number of investors in any single investment scheme over the years.

UTI launched more innovative schemes in 1970s and 80s to suit the needs of different investors. It launched ULIP in 1971, six more schemes between the years 1981-1984, Children's Gift Growth Fund and India Fund (India's first offshore fund) in 1986, Master share (India‟s first equity diversified scheme) in 1987 and Monthly Income Schemes (offering assured returns) during 1990s. By the end of 1987, UTI's assets under management grew ten times to Rs 6700 crores.

Phase II. Entry of Public Sector Funds - 1987-1993
The Indian mutual fund industry witnessed a number of public sector players entering the market in the year 1987. In November 1987, SBI Mutual Fund from the State Bank of India became the first non-UTI mutual fund in India. SBI Mutual Fund was later followed by Canara bank Mutual Fund, LIC Mutual Fund, Indian Bank Mutual Fund, Bank of India Mutual Fund, GIC Mutual Fund and PNB Mutual Fund. By 1993, the assets under management of the industry increased seven times to Rs. 47,004 crores. However, UTI remained to be the leader with about 80% market share. Amount Mobilised 11,057 1,964 13,021 Assets Under Management 38,247 8,757 47,004 Mobilisation as % of gross Domestic Savings 5.2% 0.9% 6.1%

1992-93 UTI Public Sector Total

Phase III. Emergence of Private Sector Funds - 1993-96
The permission given to private sector funds including foreign fund management companies (most of them entering through joint ventures with Indian promoters) to enter the mutual fund industry in 1993, provided a wide range of choice to investors and more competition in the industry. Private funds introduced innovative products, investment techniques and investorservicing technology. By 1994-95, about 11 private sector funds had launched their schemes.

Phase IV. Growth and SEBI Regulation - 1996-2004
The mutual fund industry witnessed robust growth and stricter regulation from the SEBI after the year 1996. The mobilization of funds and the number of players operating in the industry reached new heights as investors started showing more interest in mutual funds.

Investors' interests were safeguarded by SEBI and the Government offered tax benefits to the investors in order to encourage them. SEBI (Mutual Funds) Regulations, 1996 was introduced by SEBI that set uniform standards for all mutual funds in India. The Union Budget in 1999 exempted all dividend incomes in the hands of investors from income tax. Various Investor Awareness Programs were launched during this phase, both by SEBI and AMFI, with an objective to educate investors and make them informed about the mutual fund industry.

In February 2003, the UTI Act was repealed and UTI was stripped of its Special legal status as a trust formed by an Act of Parliament. The primary objective behind this was to bring all mutual fund players on the same level. UTI was re-organized into two parts: 1. The Specified Undertaking, 2. The UTI Mutual Fund

Presently Unit Trust of India operates under the name of UTI Mutual Fund and its past schemes (like US-64, Assured Return Schemes) are being gradually wound up. However, UTI Mutual Fund is still the largest player in the industry.

Phase V. Growth and Consolidation - 2004 Onwards
The industry has also witnessed several mergers and acquisitions recently, examples of which are acquisition of schemes of Alliance Mutual Fund by Birla Sun Life, Sun F&C Mutual Fund and PNB Mutual Fund by Principal Mutual Fund. Simultaneously, more international mutual fund players have entered India like Fidelity, Franklin Templeton Mutual Fund etc. There were 29 funds as at the end of March 2006. This is a continuing phase of growth of the industry through consolidation and entry of new international and private sector players.

Growth in AUM in INDIAN MUTUAL FUND INDUSTRY
6000 5385 5000 4933

4000

3590

3000 2319 2000 1496

Amt in Billions

1000

0 2005 2006 2007 2008 2009

Market shares
IDFC 3% 15% 16% 3% 3% 4% DSP BlackRock 4% TATA Kotak mahindra Franklin templeton LIC SBI 10% 10% Birla Sun Life UTI ICICI Prudential HDFC Reliance

5% 5% 10% 12%

Regulatory Framework The Indian mutual fund industry in terms of regulatory framework is believed to match up to the most developed markets globally. The regulator, Securities and Exchange Board of India (SEBI), has consistently introduced several regulatory measures and amendments aimed at protecting the interests of the small investor that augurs well for the long term growth of the industry. The implementation of Prevention of Money Laundering (PMLA) Rules, the latest guidelines issued in December 2008, as part of the risk management practices and procedures is expected to gain further momentum. The current Anti Money Laundering (AML) and Combating Financing of Terrorism (CFT) measures cover two main aspects of Know Your Customer (KYC) and „suspicious transaction monitoring and reporting‟. The regulatory and compliance ambit seeks to dwell on a range of issues including the financial capability of the players to ensure resilience and sustainability through increase in minimum net worth and capital adequacy, investor protection and education through disclosure norms for more information to investors, distribution related regulations aimed at introducing more transparency

in the distribution system by reducing the information gap between investors and distributors, and by improving the mechanism for distributor remuneration. The success of the relatively nascent mutual fund industry in India, in its march forward, will be contingent on further evolving a robust regulatory and compliance framework that in supporting the growth needs of the industry ensures that only the fittest and the most prudent players survive.

Some facts for the growth of mutual funds in India
1) 100% growth in the last 6 years 2) Numbers of foreign AMC‟s are in the queue to enter the Indian markets like Fidelity Investments, US based, with over US$1trillion assets under management worldwide. 3) Our saving rate is over 23%, highest in the world. Only channelizing these savings in mutual funds sector is required. 4) We have approximately 29 mutual funds which are much less than US having more than 800. There is a big scope for expansion 5) 'B' and 'C' class cities are growing rapidly. Today most of the mutual funds are concentrating on the 'A' class cities. Soon they will find scope in the growing cities. 6) SEBI allowing the MF's to launch commodity mutual funds. 7) Emphasis on better corporate governance. 8) Trying to curb the late trading practices. 9) Introduction of Financial Planners who can provide need based advice

Types of Mutual Funds Schemes in India

Wide variety of Mutual Fund Schemes exists to cater to the needs such as financial position, risk tolerance and return expectations etc. thus mutual funds has Variety of flavors, Being a collection of many stocks, an investors can go for picking a mutual fund might be easy. There are over hundreds of mutual funds scheme to choose from.

Closed-end funds
A closed-end mutual fund has a set number of shares issued to the public through an initial public offering.

Open-end funds
Open end funds are operated by a mutual fund house which raises money from shareholders and invests in a group of assets

Large cap funds
Large cap funds are those mutual funds, which seek capital appreciation by investing primarily in stocks of large blue chip companies

Mid-cap funds
Mid cap funds are those mutual funds, which invest in small / medium sized companies. As there is no standard definition classifying companies

Equity funds
Equity mutual funds are also known as stock mutual funds. Equity mutual funds invest pooled amounts of money in the stocks of public companies.

Balanced funds
balanced fund is also known as hybrid fund. It is a type of mutual fund that buys a combination

of common stock, preferred stock, bonds, and short-term bonds

Growth funds
Growth funds are those mutual funds that aim to achieve capital appreciation by investing in growth stocks.

No load funds
Mutual funds can be classified into two types - Load mutual funds and No-Load mutual funds.

Exchange traded funds
Exchange Traded Funds (ETFs) represent a basket of securities that is traded on an exchange, similar to a stock. Hence, unlike conventional mutual funds

Value funds
Value funds are those mutual funds that tend to focus on safety rather than growth, and often choose investments providing dividends as well as capital appreciation.

Money market funds
A money market fund is a mutual fund that invests solely in money market instruments. Money market instruments are forms of debt that mature in less than one year and are very liquid.

International mutual funds
International mutual funds are those funds that invest in non-domestic securities markets throughout the world.

Regional mutual funds
Regional mutual fund is a mutual fund that confines itself to investments in securities from a specified geographical area, usually, the fund's local region.

Sector funds
Sector mutual funds are those mutual funds that restrict their investments to a particular segment

or sector of the economy.

Index funds
An index fund is a mutual fund or exchange-traded fund) that aims to replicate the movements of an index of a specific financial market.

Fund of funds
A fund of funds is an investment fund that holds a portfolio of other investment funds rather than investing directly in shares, bonds or other securities.

Gilt Funds
Invest their corpus in securities issued by Government, popularly known as Government of India debt papers. These Funds carry zero Default risk but are associated with Interest Rate risk. These schemes are safer as they invest in papers backed by Government.

MUTUAL FUND SCHEME
Growth Schemes
Growth Schemes are also known as equity schemes. The aim of these schemes is to provide capital appreciation over medium to long term. These schemes normally invest a major part of their fund in equities and are willing to bear short-term decline in value for possible future appreciation.

Income Schemes
Income Schemes are also known as debt schemes. The aim of these schemes is to provide regular and steady income to investors. These schemes generally invest in fixed income securities such as bonds and corporate debentures. Capital appreciation in such schemes may be limited.

Balanced Schemes
Balanced Schemes aim to provide both growth and income by periodically distributing a part of the income and capital gains they earn. These schemes invest in both shares and fixed income securities, in the proportion indicated in their offer documents (normally 50:50).

Money Market Schemes
Money Market Schemes aim to provide easy liquidity, preservation of capital and moderate income. These schemes generally invest in safer, short-term instruments, such as treasury bills, certificates of deposit, commercial paper and inter-bank call money.

Tax Saving Schemes
Tax-saving schemes offer tax rebates to the investors under tax laws prescribed from time to time. Under Sec.88 of the Income Tax Act, contributions made to any Equity Linked Savings Scheme (ELSS) are eligible for rebate.

Index Schemes
Index schemes attempt to replicate the performance of a particular index such as the BSE Sensex or the NSE 50. The portfolio of these schemes will consist of only those stocks that constitute the index. The percentage of each stock to the total holding will be identical to the stocks index weight age. And hence, the returns from such schemes would be more or less equivalent to those of the Index

Sector Specific Schemes
These are the funds/schemes which invest in the securities of only those sectors or industries as specified in the offer documents. e.g. Pharmaceuticals, Software, Fast Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are dependent on the performance of the respective sectors/industries. While these funds may give higher returns, they are more risky compared to diversified funds. Investors need to keep a watch on the performance of those sectors/industries and must exit at an appropriate time

Types of returns
There are three ways, where the total returns provided by mutual funds can be enjoyed by investors 1) Income is earned from dividends on stocks and interest on bonds. A fund pays out nearly all income it receives over the year to fund owners in the form of a distribution 2) If the fund sells securities that have increased in price, the fund has a capital gain. Most funds also pass on these gains to investors in a distribution

3)

If fund holdings increase in price but are not sold by the fund manager, the fund's shares increase in price. You can then sell your mutual fund shares for a profit. Funds will also usually give you a choice either to receive a check for distributions or to reinvest the earnings and get more shares.

Advantages of Investing Mutual Funds

1. Professional Management The basic advantage of funds is that, they are professional managed, by well qualified professional. Investors purchase funds because they do not have the time or the expertise to manage their own portfolio. A mutual fund is considered to be relatively less expensive way to make and monitor their investments. 2. Diversification Purchasing units in a mutual fund instead of buying individual stocks or bonds, the investors risk is spread out and minimized up to certain extent. The idea behind diversification is to invest in a large number of assets so that a loss in any particular investment is minimized by gains in others. 3. Economies of Scale Mutual fund buy and sell large amounts of securities at a time, thus help to reducing transaction costs, and help to bring down the average cost of the unit for their investors. 4. Liquidity Just like an individual stock, mutual fund also allows investors to liquidate their holdings as and when they want. 5. Simplicity Investments in mutual fund is considered to be easy, compare to other available instruments in the market, and the minimum investment is small. Most AMC also have automatic purchase plans whereby as little as Rs. 2000, where SIP start with just Rs.50 per month basis.

Disadvantages of Investing Mutual Funds
1. Professional Management Some funds performance in neither the market, as their management is not dynamic enough to explore the available opportunity in the market, thus many investors debate over whether or not the so-called professionals are any better than mutual fund or investor himself, for picking up stocks. 2. Costs The biggest source of AMC income is generally from the entry & exit load which they charge from investors, at the time of purchase. The mutual fund industries are thus charging extra cost under layers of jargon. 3. Dilution Because funds have small holdings across different companies, high returns from a few investments often don't make much difference on the overall return. Dilution is also the result of a successful fund getting too big. When money pours into funds that have had strong success, the manager often has trouble finding a good investment for all the new money. 4. Taxes when making decisions about your money, fund managers don't consider your personal tax situation. For example, when a fund manager sells a security, a capital-gain tax is triggered, which affects how profitable the individual is from the sale. It might have been more advantageous for the individual to defer the capital gains liability.

RESEARCH DESIGN METHODOLOGY

INTRODUCTION

There are a lot of investment avenues available today in the financial market for an investor with an investable surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where there is low risk but low return. He may invest in Stock of companies where the risk is high and the returns are also proportionately high. The recent trends in the Stock Market have shown that an average retail investor always lost with periodic bearish tends. People began opting for portfolio managers with expertise in stock markets who would invest on their behalf. Thus we had wealth management services provided by many institutions. However they proved too costly for a small investor. These investors have found a good shelter with the mutual funds. Mutual fund industry has seen a lot of changes in past few years with multinational companies coming into the country, bringing in their professional expertise in managing funds worldwide. In the past few months there has been a consolidation phase going on in the mutual fund industry in India. Now investors have a wide range of Schemes to choose from depending on their individual profiles. This study gives an overview of mutual funds – definition, types, benefits, risks, limitations, history of mutual funds in India, latest trends, global scenarios. I have analyzed a few prominent mutual funds schemes and have given my findings.

NEED FOR THE STUDY
The main purpose of doing this project was to know about mutual fund and its functioning. This helps to know in details about mutual fund industry right from its inception stage, growth and future prospects. It also helps in understanding different schemes of mutual funds. Because my study depends upon prominent funds in India and their schemes like equity, income, balance as well as the returns associated with those schemes. The project study was done to ascertain the asset allocation, entry load, exit load, associated with the mutual funds. Ultimately this would help in understanding the benefits of mutual funds to investors. It is widely believed that MF is a retail product designed to target small investors, salaried people and others who are intimidated by the stock market but, nevertheless, like to reap the benefits of stock market investing. At the retail level, investors are unique and are a highly heterogeneous group. Hence, designing a general product and expecting a good response will be futile, though UTI could do this nearly for three decades (1964-1987) due to its monopoly in the industry. In the second phase of oligopolistic competition (1987-1992), the public sector banks and financial institutions entered the field, but with the then existing boom condition, it was a smooth sailing for the industry. Further, the globalisation and liberalization measures announced by the government led to a paradigm shift in the mind set of investors and the capital market environment became more unfriendly to retail investors. They had no other choice but to turn to MFs to reap the benefits of stock market investing. Hence, the need to be innovative in designing the product was not felt and investors had to choose from among the limited schemes offered. During the third phase (1992 hence) the industry was thrown open to the private sector and the stage got set for competition. Currently (as on 31/3/2001) there are 326 schemes (Source: Mutual Fund Year Book, 2000) with varied objectives and AMCs compete against one another by launching new products or repositioning old ones. In the future, MF industry has to face competition not only from within the industry but also from other financial products that may provide many of the same economic functions as mutual funds but are not strictly MFs. For example, in US, one savings institution has patented a product that promises to deliver consumers a pay off indexed to college tuition costs, thus attempting to meet a common consumer requirement [Ellen Schultz

(1992)]. This product is structured as a certificate of deposit but it could have been set up as a Mutual Fund. Such products will shortly appear in the Indian market also. All this, in aggregate, heightens the consumer confusion in his selection of the product. He is confused as to how to sift the grain from the chaff? Unless the MF schemes are tailored to his changing needs, and unless the AMCs understand the fund selection/switching behavior of the investors, survival of funds will be difficult in future. With this background an attempt is made in this paper to study the factors influencing the fund/scheme selection behavior of Retail Investors.

SCOPE OF THE STUDY
In my project the scope is limited to some prominent mutual funds in the mutual fund industry. I analyzed the funds depending on their schemes like equity, income, balance. But there is so many other schemes in mutual fund industry like specialized (banking, infrastructure, pharmacy) funds, index funds etc. My study is mainly concentrated on equity schemes, the returns, in income schemes the rating of CRISIL, ICRA and other credit rating agencies

OBJECTIVE OF THE STUDY
1) To give a brief idea about the benefits available from Mutual Fund investment 2) To give an idea of the types of schemes available. 3) To discuss the market trends in Mutual Fund investment. 4) Observe the fund management process of mutual funds 5) Explore the recent developments in the mutual funds in India 6) To give an idea about the regulations of mutual funds. 7) To study some of the mutual fund schemes and analyses them

RESEARCH METHODOLOGY
My Research is a Descriptive type of the Project. In my research I considered only the part of need analysis, and I also studied the topic of my research from angle of 360 degree. My project comes under the Formal Research in which objectives are clearly defined and where researcher gathers whole information about all aspects of the project. There is a formal procedure to conduct research I followed following steps of methodology to conduct the research. I used following methodology & data sources for my research 1) Identify the Problem: While completing my research I find out the topic of my project and I found out that what are the problems are there to complete it.
2)

Planning the research design: After identifying the problems of my topic i planned
my all work properly and from that I made my way to complete my project

3) Selecting the research Method: Once I made planning, I select my research method i.e. my project is of descriptive type. In this I have to study the need analysis done by ITCHEEBAN‟S INVESTMENT QUOTIENT i.e. ITCHEEBAN‟S INVESTMENT QUOTIENT how is doing all the work while giving any scheme to the customer.
4)

Selecting the Sampling procedure: As I have to study the need analysis and its
impact on the sale of ITCHEEBAN‟S INVESTMENT QUOTIENT mutual fund products I have to interview some people related to ITCHEEBAN‟S INVESTMENT QUOTIENT so it is not possible for me to interview all people in the BANGALORE city. So, I decided to choose the Simple Random Method for my research.

5)

Data Collection: As my thesis is a descriptive one for completing the thesis, I have to
interview some people and have to collect the data from those persons. So, for that purpose I have collected the data from near about 200 people in the BANGALORE city.

6)

Evaluating the Data: After collecting the data I have to evaluate the data and to draw
the conclusions for getting the specific answers.

7)

Preparing the research report: At last after all the above steps and evaluating the
collected data and getting the specific answers I prepared the Research report and submit it to my Faculty Supervisor.

After preparing the objectives I prepared the relevant questionnaire suitable for my topic and from which I am able to collect the primary data. To achieve the objective of studying the stock market data has been collected. Research methodology carried for this study can be two types 1. Primary

2. Secondary
PRIMARY The data, which collected directly from people by mean of personnel interview and questionnaire for the purpose of study which has so many questionnaire of various types like Yes/No , multiple and etc.

SECONDARY The secondary information is mostly taken from websites, books, journals, etc.

Limitations
• The time constraint was one of the major problems. • The study is limited to the different schemes available under the mutual funds selected. • The study is limited to selected mutual fund schemes. • The lack of information sources for the analysis part.

Company Profile
About the company
ITCHEEBAN‟S INVESTMENT QUOTIENT is a financial services company registered as a partnership firm in September 2009 formed by a CFA and an engineer. RAKESH MURTHY K.G is a CFA charter holder also being the youngest to pursue CFA. GOPINATH is an engineer been fascinated by the number and discovered investment is nothing but science. The amalgamation of both an analyst and an Engineer is IIQ. 0 “ITCHEEBAN” is a Japanese word which means be number ONE. With that said, all we mean is to deliver and be #1, in financial services Industry.

VISION STATEMENT
“Every citizen, be the part of INDIAN ECONOMIC GROWTH”

MISSION STATEMENT
“DELIVERING EXCELLENT SERVICE”

OUR HABBIT
“BE” the change you want to see in the world. - MAHATMA GANDHI

PILLARS
INTERGRITY-Ethics and values of truth and honesty are the ones which run a business

INDIVIDUAL-Every individual is unique, so does his needs. Respect it. INNOVATION-“Change is the order of the day” well said by great philosopher. We admire this principle to implement our strategies in an innovative manner.

INFECTIOUS-Our values and the way we carry ourselves are to be infectious so as to uplift the IIQ flags in every activity to be ITCHEEBEN

OUR BUSINESS
Wealth Management- An Investment advisory function is incorporating complete financial planning and specialized financial services. The key objectives are to provide individual and their families with tailored INVESTMENT MANAGEMENT SERVCES and taxation advice, with the goal of sustaining and growing long-term wealth.

WEALTH MANAGEMENT ASSISTANTS
Insurance-Life and general IPOs and FPOs Mutual fund Equity trading Commodities Government of India bonds Corporate Debt Postal Office Schemes

BUSINESS DEALS IN PROVISION OF BEST FINANCIAL ADVICE
We research on every investment product available in the market. Analyze its pros and cons. This analysis helps us in meeting the individuals need. We are the dream planner; we learn the dream and the importance of that. Say I am looking for 2BHK villa at the outskirts of Bangalore in a span of 5 years which is currently priced at Rs 70 lacs. At the time of my purchase it would be approx Rs 1.74 cr. (considering its growth at 20% P.A) my investment should on an average grow above 20% so as to buy my dream home.

IIQ comes to your help. IIQ designs the cash flow to achieve your dream and also manages the risk involved in it thereby enabling the fulfillment of the dream.

COUNT ON US
Sound, research based advice Unbiased, independent and need based (tailor made) advice Ethical practices and transparency in all our dealing Delivery what we promise Effective cost management

OUR EDGE
Honest-We are unbiased and work based on the need One-Stop shop-Get all investment products under one roof Personalized- Our services are personalized to every one Expertise- Our “Team” is highly trained and supported by the industry experts. IN SHORT “HOPE”- IS OUR STRENGTH AND EDGE upon peers

AIM
Serve each and every individual of the country Be a part in eradicating Poverty Be an Itcheeban investment bank