You are on page 1of 1

• Name of documentary, author/producer, and year.

Helvetica, by Gary Hustwit, 2007

• Is it "informational" or "promotional"? Support your argument. 

In my opinion, the documentary was more informational than promotional. A purely promotional film would have bypassed the participants that had negative things to say about the font Helvetica - and plenty of those interviewed believed that use of Helvetica had very negative connotations. They mentioned the homogenization of design, that it lacked any kind of soul or personality, that it was associated with Fascism and the Vietnam war, or with huge corporations and corporate greed. It was an informational film because it covered both the historical facts about the creation of the typeface and was intended to educate the audience about why Helvetica and its typeface brethren are important to our daily lives.

• Who is the primary audience it aimed at? 

Anyone interested in typography, but also at the uninitiated who don't realize how important fonts can be. It seems to have been directed at graphic designers and those who want to know more detail about fonts and typefaces, but it was also educational and easy to follow for people who knew nothing about the subject going in. Also the fact that it's on Amazon suggests a wider target audience.

• What is the relevance of it to specific areas/topics of our course? 

It shows how important typography is to graphic design and why it's still a relevant subject today. It brings to light another level of consideration for this class, in that you can’t just consider the overall layout but also how each element brings its own level of meaning to the design.

• According to the film, how does type affects our lives? 

Type affects our lives by subconsciously enhancing or detracting from the message of its text. As they mention in the film, the ideas associated with the typeface can change how people perceive its message. For someone who associates Helvetica with corporate greed, a logo written in this font may be perceived more negatively.

• Will you use Helvetica for your future graphic projects? (optional) 

If the situation called for it, I would definitely consider Helvetica or one of its similar off-shoots for a future graphic design project. As the documentary demonstrates, the font itself is clean, highly legible, and people find it to look trustworthy and straightforward. It would definitely depend on the project, as it’s clearly not suited to every design.