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, accommodation, transport, entertainment, shopping and othersmall and medium-sized industries. The tourism industry has beenidentified as a key driver of growth in the services sector which itexperienced a rapid growth. Now, the industry is still one of the keyforeign exchange earners, contributing to GDP (gross domestic product)growth, investment and employment as well as strengthening the balancepayments of services account (Johan, 2009).When tourism industry relies more on information andcommunication technology (ICT), it helps enhance the smoothness of tourism business. E-tourism is the digitization of all the processes andvalue chains in the tourism, travel, hospitality and catering industries thatenable organizations to maximize their efficiency and effectiveness(Buhalis, 2003). ICT, especially the Internet, have providing newchallenges and opportunities in promoting and selling their products andservices for tourism stakeholders. It dramatically changed the pattern of how the consumers plan and buy their holidays. It able the process of exchange information about products and services which will raise theawareness of services offered (Johan, 2009).Internet is now becoming the preferred media choice for manytravelers to obtain travel information, therefore Tourism Malaysia (TM) tiedup with Yahoo and MSN as platforms to enhance the “Malaysia Truly Asia”brand visibility globally by showcasing Malaysia’s unique touristdestinations on both websites. Through the online advertising campaign,Tourism Malaysia aims to engage potential travelers to see Malaysia as avalue-for-money destination, and lead them to Tourism Malaysia’s officialwebsite so that they can sign up for packages to visit Malaysia (Johan, 2009).There is also a great potential for ICTs implementation for tourismSMEs (Small and Medium Enterprises) operators and for homestayprogramme operators in remote areas. Tourism SMEs can have acomparative advantage in this sector, offering a wide variety of attractionsto today's increasingly demanding and sophisticated travelers. Until now,a total of 2,808 homestay operators from 142 villages throughout thecountry have been trained and licensed by the Ministry of TourismMalaysia. In 2007, more than 68,000 tourists, both local and foreign, had ataste of the kampung lifestyle at the various homestay programmesoffered in Malaysia. Since ICT enables direct communication with clientsand improves efficiency and effectiveness of customer service therefore,e-tourism enables homestay operators who are in a position to exploit it.Homestay operators can access customers directly, with their websitesoffering authentic flavour, unique insights and specialized local knowledge(Johan, 2009).The introduction of e-marketing is assessing the opportunities andimpact of Information and Communication Technologies (ICTs) in themarketing of the tourism sector. Influences of brand image on a tourismdestination are important to define the e-marketing practices that appliedin tourism sector. For example, the Air Asia provide low cost carrier andhas expended its operation. Now, they also offer many more routes withinand outside the country. In the year 2009, the travel and accommodationreservations were performed via the face-to-face or using the telephone.With internet, the retailing remaining very much niches channel. However,the internet booking continues to increase rapidly. Air Asia becomes theleader of the internet sales by minimizing operating costs (EuromonitorInternational, 2010).E-ticketing is used in many airlines to reduce costs of ticket printing.
the advance of eMediaries(e. (2007.on-line travel agents. In the end. 2007) In future. By allowing people to do transaction online.E-commerce really shaped the etourism in Malaysia. due to a lack of substantial financial. The government andprivate sector use internet as an intermediary to spread information. D.my/news/story. With the introduction of the internet in1995. a balancebetween the eMediaries and traditional eMediaries needed to be achieved. GDSs and Viewdata). but it used only by the majorcity in Malaysia. 2007) E-tourism is very popular. portals) has become a threat to the traditionaleMediaries (e. They can check in online onthe website and choose the seats on the screen.g. the e-tourism in Malaysia still has alot of room to grow and improve. To achieve a high standard of e-tourism. Besides. Malaysia is also experiencing globalization. In Malaysia. Many of rural area are still lack of ICT. Etourism will bringmore convenience to the tourists and brings extra income to the country. travelagencies also rely on the internet to stay competitive.The good thing about internet is that we can use creativity toattract customer. fromhttp://biz. The efficiency relies on the staffs who are handling the email. tourists will become more and more familiar tothe ICT world and using echannel to travel to Malaysia. only a few of travel agency would use internet as one of theintermediary. there are challenges to build e-tourism in the whole country. (Malaysia’s website “a model of e-tourism”. Malaysia willbecome more successful in e-tourism compare by now. (Malaysia’s website “a model of etourism”. ReferenceMalaysia’s website “a model of e-tourism”.This resulted in small companies will be unable to compete with largercompanies. The larger companywould of course use one of the main global distribution systems.com. One of the problems using email is that it isinefficient.Retrieve March 8. rural area communities are not able to conduct e-tourism product in short period.2005. New eMediaries hastheir cons while traditional eMediaries has its pros. This led tothe development of e-commerce and eventually e-tourism.Internet and electronic device become more and more common inMalaysia.Etourism was responsible for the Asia-Pacific region becoming oneof the fastest-growing areas for international tourist arrivals and thenumber one destination by 2020. We can see that Malaysia is not the leader in technology thereforeMalaysia does not have the most advance technology.more effort and learning needed to be done. the electronic management of ticket information helps thecompanies to tracking their expenditures and support corporate travelpolicies better.g.The travelers do not need to carry the paper ticket which means that thetension of misplacing a ticket is eliminated. Therefore. Some of the travel agencywould conduct businesses using email and use the email provider as theirinformation storage. March 15)The Star Online. But thesmaller company would use their own system. But. 2011. These criteria give small company anopportunity to stay competitive as normally the larger companies have astandard website design. The country doestry to catch up with the technology. The design of the website and information playimportant role in e-tourism.thestar. more businesseswill be brought to the company through online. (2003). This will affect the tour operator fortheir traditional way of doing tourism businesses. tocommunicate and also to get information for their own benefit.Dr Supachai said there were still challenges to meet in building e-tourismcapacity at regional and local levels in order for local communities to becompetitive in a globalised economy.London: Pearson . Without e-commerce. According to Hopkin.asp?file=/2009/5/11/business/3524689&sec=businessBuhali s. eTourism: information technology for strategic tourismmanagement. Promotionalcampaigns are needed lots of financial support. Government needed to support them withfinancial to promote their tourism.
The importance of the natural environment for providing an attractive location for tourism cannot beoverstated. (2008) E-Ticketing as a New Way of BuyingTickets: Malaysian Perceptions. 2011.(26:435). Ng.Human resources12.Air transport infrastructure 7. in particular.(Financial Times/Prentice Hall)Euromonitor International.The Star Online.Tourism infrastructure 9. low ticket taxes and airport charges.Cultural resources Malaysiais ranked 7th regionally and 35th overall. this pillar includes some of therelated environmental outputs.157 (2008) 1..Retrieved March8. S.Health and hygiene 5.R. very com-petitive hotel prices. Thecountry also benefits from excellent price competitive-ness (ranked 3rd).Safety and security4. we also take into account the extent to whichgovernments prioritize the sustainable development of the T&T industry in their respective economies. Soc.Malaysia benefits from its rich natural resources (ranked22nd) and its cultural resources (ranked 33rd).Natural resources14. health and hygiene indicators lag behind those of many other countries in the region. The merits of e-tourism.Affinity for Travel & Tourism13. Given the environ-mental impacts that tourism itself can sometimes bringabout. with.Environmental sustainability3. with low comparative hotel and fuelprices.Prioritization of Travel & Tourism6. (July.Ground transport infrastructure 8. and it is clear that policies and factorsenhancingenvironmental sustainabilityare crucial for ensuring that a country will continue to be an attractivedestination going into the future.down three positions since the 2009 T&TReport.Johan. and the countryis characterized by a strong affinity for Travel & Tourismmore generally (ranked 17th). May 11).. and a favorable tax regime. M. With regard to weakness-es. Malaysia’spolicy environment is assessed as conducive to thedevelopment of the sector (ranked 21st). 2010). Travel and Tourism in Malaysia. (2009.ICT infrastructure 10.Travel and Tourism report Hopkins.”Travel Management Faces New Tests”.Price competitiveness in the T&T industry11. A.com. alow physician density (placing the country 96th).2005pp 188-193. J and Mohezar.asp?file=/2007/3/15/nation/17145093&sec=nationSulaiman.my/news/story. Euromoney.J. including carbon dioxideemissions and the percentage of endangered species inthe country. from http://thestar. .Policy rules and regulations2. In this pillar we meas-ure the stringency of the government’s environmentalregulations in each country as well as the extent towhich they are actually enforced. Inaddition to policy inputs. 17(2):149 .
mission and objectives of the ministry. •To empower rural communities through the rural tourism activities.Ministry's Policy VISION Developing Malaysia as a world class tourist destination. QUALITY POLICY Ministry of Tourism is committed to the delivery of excellent tourism services to the customers based on MS ISO 9001:2000. NATIONAL TOURISM POLICY Making the National Tourism Industry as a main sector. monitor and evaluate the effectiveness of tourism programs and projects. sustainable. •To coordinate. FUNCTION •To formulate a national tourism policy to achieve the vision. OBJECTIVE •To increase the contribution of tourism to the country economy. viable and valuable in contributing to national development. . MISSION To work with all industry players to put the tourism industry as a facilitator for sustainable economic growth. •To facilitate 1Malaysia development through tourism. •To implement policies relating to growth and development of the tourism industry.
transportation.1. the Tourism NKEA has identified 12 Entry Point Projects (EPPs) across five themes as demonstrated in Exhibit 6. product. •Planning of new tourism products such as medical tourism. Planning & International Affairs Division FUNCTION •Formulating tourism policies and planning development strategy for this country tourism industry. the Tourism NKEA intends to enhance the sector’s contribution to the national economy. socio-culture and macro economy. sports tourism. Recognizing that we have a strong global competitive position. By 2020. employment. Malaysia’s tourism industry is projected to provide an incremental contribution of RM66. •To provide input and views to the Ministry / Department / Agency on matters associated with the tourism sector. rural tourism. •Managing applications of foreigners who want to stay in Malaysia under the Malaysia My Second Home (MM2H) and serves as a one-stop center to allow foreigners to obtain information about the program and advice about life in Malaysia. specific tourism and so forth. educational tourism. •Develop a database of tourism and Malaysia Tourism Satellite Account. particularly the tourists’ facilities door to Malaysia The tourism industry is the seventh largest contributor to the Malaysian economy with a GNI total of RM37. To achieve this target. marketing. These will generate an increment of . •Monitor the implementation of the National Tourism Policy (NDP) associated with aspects of organizational structure. guided tours.4 billion in 2011 and is poised to enjoy consistent growth. •Participated in various national and international forums to develop the interests of Malaysia in the field of tourism. •Encourage bilateral. regional and international cooperation in the field of tourism and tourism promotion.Ministry of Tourism always makes improvement continuously on the Quality Management System to improve the effectiveness of the implemented system.7 billion to the national GNI. Policy. •To conduct studies and research related to tourism. travel scenes.
historical site conservation and provision of pedestrian walkways and bicycle trails · Provision of soft loans for small. This includes the establishment of a "tourist village" where local products and handicrafts may be put on display and cultural events may be staged. and preservation and beautification of tourism and historical sites. providing a GNI contribution of RM6. such as hotels. the Prime Minister Dato’ Sri Najib Tun Razak has announced nine initiatives under six EPPs. About RM 200 million has been earmarked for tourism small and medium enterprises (SMEs) development · Adoption of an integrated approach to planning. . A National Tourism Human Resource Development Council has been established to develop manpower for the traditional tourism sectors.RM28. and the like. including the provision of budget hotels. and updated in the subsequent Seventh (1996-2000) and Eighth (2001-2005) Malaysia Plans.900 jobs by the year 2020. and encouraging the participation by ethnic communities · Developing environment-friendly tourism products.6 billion with a projection of 36 million tourist arrivals. tour operators. The Federal Government’s broad policies for sustainable development of tourism in Malaysia include · Encouraging the equitable economic and social development throughout the country through the promotion of rural enterprises and accelerating urban-rural integration and cultural exchange. These initiatives have a cumulative private investment of RM16 billion.5 billion and creating 37.to medium-size tourism related projects. continuing human resource development.4 billion in GNI. With an additional RM39 billion in GNI expected from Business Opportunities (BOs). Since January 2011. promotion of cultural and natural heritage. Malaysia's National Tourism Policy was first proclaimed in the Sixth Malaysia Plan (1991-1995). the total GNI contribution in 2020 will be RM103. The Malaysian Government has budgeted more than 309 million Malaysian Ringgits (RM) in support of environment-friendly projects. baseline growth and multipliers. States that do not have tourism bodies were encouraged to establish a mechanism to plan and coordinate tourism activities as well as formulate tourism master plans.
Iceland. And on arrival. Germany. Commonwealth Nationals (apart from Bangladesh. For a Social and Business visit not beyond one month. are not applicable for entry into Sarawak. the nationals of Norway. Italy. the person must have a document instead of passport available at the nearest Malaysian Mission overseas. do not need a visa. North Korea. Other entry procedures and visa requirements are given here: Citizens of Bangladesh. North Yemen. Iraq. Permanent residents or citizens of different countries must check the Visa requirements for Malaysia. Saudi Arabia. Each visitor to Malaysia must fill in a Disembarkation Card (IMM. Bahrain. For a Social and Business visit not more than 14 days. here are given certain facts: The citizens of Canada do not need a visa for traveling to Malaysia for up to 3 months for business trips and tourism purposes. the citizens of ASEAN countries do not need a visa to enter Malaysia. Qatar United Arab Emirates. Egypt. handles the task of issuing Visa to the visitors. Visitor passes. Czech Republic. New visit passes must be taken on arrival at entry-point in Sarawak. China. Regarding Malaysian Visa. Bhutan. Lebanon. Kuwait. Hungary. For a Social and Business not beyond three months. Jordan. Libya. Taiwan. Denmark. British Protected Persons or Nationals of Ireland.Visa is of utmost concern while traveling to any foreign country. India. Sweden. Myanmar. Belgium. issued for entry into Peninsular Malaysia. San Marino and Liechtenstein. Morocco. Pakistan. . Finland. do not require a visa to enter Malaysia. Cuba. Syria. Oman. passports should be valid for as a minimum of six months. and South Yemen do not need a visa. a passport/travel document is essential. Netherlands. Even for traveling between Sabah and Sarawak. Turkey and Tunisia. Pakistan and Sri Lanka). it should be handed be to the Immigration Officer along with the national passport. the nationals of Afghanistan. Albania. If a national passport is not recognized by the Malaysian Government. United States of America. Switzerland. Malaysia Visa Requirements Malaysian consulate and embassy. Austria. Iran. Algeria. 26). Vietnam and all Certificate of Identity (CI) holders must get a visa prior to entering into Malaysia. Further than the date of entry into Malaysia. Luxembourg. South Korea. Republic of Slovakia. India. Sri Lanka. Japan. Nepal.
Transit Visa It is issued to foreign citizens. who wouldn't leave the airport precincts and continue their flight to the next destination. From the date of issue. the nationals of Bulgaria. the nationals of countries excluding those stated above (apart from Serbia Montenegro and Israel) are permissible to enter Malaysia without a visa. it is usually valid for a period within 3 to 12 months. who need a visa to enter Malaysia primarily for a social or business visit. stated below: Single Entry Visa It is issued to foreign citizens. Multiple Entry Visa It is issued to foreign citizens. Types of Visa The Malaysian Government issues three (3) types of visa to foreign nationals. As the name suggests. it is valid for a period of 3 months. . do not need a transit visa.For a Social and Business visit not beyond one week. who need a visa to enter Malaysia on transit to other countries. it is usually valid for a single entry. Foreign Nationals on transit. Any visitor. who need a visa to enter Malaysia primarily for business visit or government to government issues. For a Social and Business visit not beyond one month. requires only one visa to travel straight from one part of the country to another. Romania and Russia do not need a visa. planning to visit whichever part of Malaysia. From the date of issue.
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