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User Interview 1

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Date: 7th November 2011; Time: 12:40 to 1:40 pm Name: Harnoor Singh Lamba Age: 21 years Male Profession: Engineering Student (Fourth year) A family friend, I have known him for about 15 years now. He knew about my project with the Settlers of Catan. So he gave me a call on the 8th of November, asking me if I want to play a game of Settlers with him. I agreed and went to his house with the game. He has an entrance exam coming up in the next week and needed a break. As we started playing, I started asking him general questions about board games and entertainment. Me: Noor, what does entertainment mean to you? Harnoor: Time pass! Some activity that I can do when im not working and it is not boring Me: And what do you do for entertainment? Harnoor: I generally browse the net, play games online, facebook, watch some sports and play board games .. or sometimes go out with friends for a movie or a meal and sometimes, read too. Me: Ok, which is your favourite book? Harnoor: The Secret! And A Thousand Splendid Suns. The secret is a little too philosophical but this one is really good. Me: And your favourite board game? Harnoor: Umm.. they keep changing with times. When I started playing Risk, I loved it and played a lot of it. Then, when I was introduced to Settlers, I loved it because I thought it involved a lot of strategy. But now, after playing about 500 games, I feel the role of the luck is very high. Me: But doesn’t that make it more fun? The play of luck along with strategy? And anyway, luck is anyways a part of life in general too. Harnoor: No. But sometimes, you can control your luck. That’s when it is sheer strategy that makes you win Me: But then its not luck. Luck literally means something not in your control Harnoor: Ya, that’s what. Dependency on luck makes a game non competent. For eg. Chess is a game where there is absolutely no luck involved or even cricket- that’s when it gets really competitive. Me: Ok. Now I understand what you re saying. So you said you ve played 500 games of Settlers ?! Harnoor: Yes, maybe more. I ve played a lot online. And ofcourse, board game with you all Me: Which one do you like better? Harnoor: Online- its fast, just takes 10 minutes. So I can play it whenever I feel like- just before lunch, or at night after dinner. Also, it is not cumbersome- setting up the board etc takes so much time. Me: And what about the experience – of playing ?

Harnoor: Its great online too. But it would be even better if I could play with you guys. Once when I was really hooked on to it, I was thinking of asking you and Akshiv to register and we all could have played. Me: Then why do you still play the board game? Harnoor: umm.. cuz you guys aren’t online players. And ofcourse, playing with you all is more fun. And plus we keep talking in between and have a great time together. Me: How do you feel the online experience can be made better ? Harnoor: Everything is good, but I feel the dice is sometimes biased. Because it is logarithm based, sometimes in a game, we do not get a 6 at all – which in real life wouldn’t happen. Me: K.. and who do you generally play the board game with? Harnoor: Friends- you guys. And once I taught some of my college friends. They really liked it. I taught them some other games also- Killer and Non stop non sense. I tried teaching mom and dad once – Just asked them if they would like to listen to the rules. They said a straight no! While playing, I got a little confused about the rule in which you have to keep half your cards down if the dice rolls 7. So I asked him if he was sure that we did not have to follow it in case of 7 cards. This is what he said: Harnoor: I ve read the rule book and played online recently. I am sure of the rule Me: When did you read the rule book? Harnoor: When we started playing- in the beginning. Don’t you remember Akshat and I read it and explained it to you guys. We saved you the boring job. Me: Oh ya, now I remember. When Akshat had got it 2 years back from the US Harnoor: Ya, I ve never bought a game though I ve played so many Me: Why so? Harnoor: Don’t see a point- we can easily play it online whenever we feel like. If you use a webcam, then the experience will also be almost the same only Me: About the rules- have you ever experimented with the rules? Harnoor: Ya ofcourse- to bring some change, we always experiment with games. Like in cricket, we keep the “1 tip, 1 hand” rule, which is not a real game rule. It s always fun to do these changed according to the context. In Settlers, we had this rule of always keeping the robber on different players’ territory, so that the game is fair. This is no rule in real.

Key Insights:
About user: Likes challenges & is competitive Liked the feeling of winning if it is purely by intelligence and not luck : Likes recognition & satisfaction Practical & logical

About the game in context with the user: Plays with friends, not family Would like it better if the set up is not too cumbersome and takes lesser time

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Is experimental with the rules: changes them according to context Wants to spend lesser time in the setup of the game- prefers online for this reason Would not spend money to buy it if it is available online

(Non) User Interview 2
Date: 8th November 2011; Time: 8:30 pm Name: Mr. Rahul Jaswal Age: 23 years Male Profession: Aspiring actor A close childhood friend, Rahul is a creative guy, wanting to get into acting as a profession. He enjoys easy going games like Taboo, Apples to Apples, Pictionary and outdoor games like cricket, football etc. However, he has always refused to play games like Settlers of Catan and Risk. To understand what kind of people we should not target, or what changes we can bring for this category of people to like Settlers, I decided to take his interview. Me: Why do you think one needs entertainment? Rahul: To feel good, stimulate one s mind – whether it is shock/ fear/ laughter, and to keep the mind 100 % alert. Entertainment to me is something that can keep me totally involved. Me: And what all do you do to entertain yourself? Rahul: I like telling stories, listening to stories, acting, watching movies, listening to music, dance: My entertainment involves action and movement of the body. Me: With whom do you generally indulge in these activities? Rahul: Friends Me: Ok, great. Now lets try and come closer to the point- what makes you never play/ even try playing Settlers of Catan? Rahul: Actually I like quicker games, games that yield quick result- whether it is Chess- where you need to eliminate the player or Killer (where you need to find out the killer based on people’s behaviour). Also, settlers- as far as I know is based on a very realistic scenario- which is no fun to me. I like mysterious games- that are imaginative. Me: Great. Just a random question- which is your favourite book? Rahul: Harry Potter ! and I like Archies comics. As a kid I used to love reading Enid Blyton books like Famous Five. Me: Interesting! Thanks a lot. I will get back to you if I need to ask more questions.

Key Insights:
About the person: Creative & Imaginative Rebellious Active

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Impatient Dramatic

About the game in context with the user: Settlers of Catan is based on a real life scenario, which could be boring for those who like the fantasy world For Rahul (and people like him), games that involve body activity/ movement are more fun. Also, some people like games that have instant result: an action should result into a quick result : In Settlers, the results are slow. You need to slowly build up resources to build settlements and so on. Reading and understanding all the rules can be cumbersome: There are too many rules involved that a person needs to understand before starting to play. This might intimidate or disinterest the user even before playing.

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User Interview 3:
Date: 10th November 2011; Time: 4:00 pm Name: Ms. Samira Jain Age: 22 years Female Profession: Design Student A close college friend, if I had to describe Samira in two words, it would be rationally creative. She likes simple things in life and likes exploring new things. She has never played Settlers of Catan. But has played other board games, including Risk. Me: What is entertainment to you? Samira: Anything that stimulates my mind in a positive way. Me: Ok. And what do you generally do for entertainment? Samira: I like going out, watching movies, playing, eating, meeting with friends, taking walks, exploring new places. Me: Ok. So what do you generally play? Samira: In terms of board games, I ve played Scotland Yard, Monopoly, Taboo, Snakes & Ladders, .. Me: Any favourites? Samira: Scrabble, Pictionary Me: When was the last time you played any of these? Samira: Couple of months back. Actually the only occasion I play at is when I have to entertain younger cousins, or when Im with friends and we do not want to do the regular stuff. Me: Interesting! When was the last time you bought a board game? Samira: Couple of years back I think.

No actually I bought one for Vrinda about 6 months back- bought a travel scrabble. But I hadn’t thought of going and buying it. I went to the shop with my younger cousins and spotted it. So I bought it since she really likes it. And once, recently I bought a Pictionary because my cousins and I had nothing to do – and since I had played Pictionary before, it was a safe option. Me: Ok. How much would you expect a board game like Settlers of Catan to be priced? Samira: Considering the kind of crazy prices of everything these days, about Rs. 600-700 Me: When was the last time you were gifted with a board game? Samira: Cant remember. But I would definitely be interested enough to read the rules and figure out how to play, whether I play it often or not- because I don’t know when I ll be in that setting. Me: Can you explain to me what exactly governs your choice of games? Samira: Actually it is people I am playing with. It depends on what they want to play Me: That’s great insight! And who do you generally play with? Samira: Friends, cousins and rarely with family- like Monopoly is a family game. So it depends on the game Me: Ok, and what about online /computer/electronic games? Are you into them? Samira: No, not much. I just play offline (preloaded) games on the computer when the internet is not working or the internet is too slow. Me: What about your younger cousins? Samira: The girl is 16 and the guy is 12. The girl has completely stopped playing games and the guy is more into PSP, though he does have a collection of board games like Jenga and all, which he doesn’t play too often. He doesn’t own any strategic game I think.

Key Insights:
About the person: Creative Exploratory Passive Adaptable

About the game in context with the user: The game is played as an activity to interact with either very close people (with whom you re bored of engaging in regular activities) or with whom, you cannot engage in conversation with (like her younger cousins) Board games are still considered as activities which are done on specific occasions, and not just anywhere anytime or everyday . Social interaction (which is not virtual) is a big advantage that can help promote board games Most girls in the age group of 22+ are disinterested in electronic games The buying process is more about spotting and buying, no planning involved. Gifting is one area which is really coming up – personalized favourites When it comes to buying for self, people generally pick up well known lifestyle games they are sure about

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Younger boys (around 12 years) prefer electronic games and are not much into strategic board games Most girls, after 16 are not much into any kind of games

User Interview 4:
Date: 12th November 2011; Time: 12:00 noon Name: Mr. Om Rao Age: 8 years Male Profession: Student Om, a kid living nearby got to know about my project with a board game company and excitedly came to give his interview about the same. Me: So, Om what all do you play? Om: I play a lot of games- Game of Life, Monopoly, Business, Uno Card game In outdoors, I play cricket, football, basketball Me: Which game do you play with your friends the most? Om: Cricket Me: Your favourite game? Om: Cricket! Me: Great. About the board games that you ve played- how did you get them: bought them? Om: Monopoly I got as a gift, Game of Life I got with papa. Me: So did you choose Game of Life or papa? Om: Me Me: And how did u choose it? Om: My friend had it, so I also wanted it. Me: Great. And who do you play it with now? Om: With my parents or friends. Monopoly I generally play with friends because mummy papa don’t have time only. Me: And what about the rules of new games? Do you read them yourself? Om: Sometimes, but if I cant understand then ask mummy or papa. Me: Is there any game that you didn’t understand and that’s why you didn’t play it? Om: Yes. Doom ! Me: Have you bought games online ever? Om: I tried to buy GTA San Andreas online, but it didn’t download Me: Which other games do you play online? Om: Miniclip- Light temple, forest temple and crazy cars 2 Me: Which one do you prefer playing- computer games or board games? Om: Computer!

Me: Can you tell me why? Samira: Because they have a screen! Me: Do you have a PSP ? Om’s Mother: Yes, yes he has all that ! PSP, PS2, Nintendo Me: Do you take these to school too? Om: No, but we take uno and cricket cards and play it in classes, when class is too boring

Key Insights:
About the person: Outgoing Exploratory Rebellious Flexible; not rigid

About the game in context with the user: Cricket is the love of most Indian boys Parents do not have much time to spend with the kids; Settlers therefore, because of its short time has a good opportunity to help them interact. Family games should be shorter, others- to be played with friends may be longer Rules should ideally be very simple to understand, even by kids themselves Confirms the individual choices of kids in today’s age Kids prefer computer games to board game because “it has a screen” : You don’t need anyone to play it with. Parents are spending a lot for the kids entertainment

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User Interview 5:
Date: 17th November 2011; Time: 2:00 pm Name: Mr. Raghav Pandey Age: 15 years Male Profession: Student Raghav, a kid living nearby has previously played the game with me before and likes it a lot. Since he is amongst the youngest players, I decided to interview him. Me: What is entertainment to you? Raghav: Something that’s fun to me Me: What do you do in your free time?

Raghav: I play on the ipad, talk on the phone with friends Me: Which board games have you played? Raghav: Monopoly, Game of Life, Settlers of Catan, Taboo, Pictionary, Risk Me: Your favourite game? Raghav: Game of Life Me: Who do you play it with and where ? Raghav: With friends only; At home only, on the bed Me: Not with mom/ dad? Raghav: No, they have office! Me: When was the last time you played ? Raghav: About a month back, played Settlers of Catan Me: Have you ever bought boad games? When? Raghav: Yaya! Bought it from Grand Prix. Recently Me: Did you go alone? Raghav: No, with my brother or sometimes go with mom/ dad Me: Who makes the decision of choosing then? Raghav: Me. Me: Do you go in for something safe or prefer buying new stuff? Raghav: Safe. Something I know of or have played before. Me: What do you think Settlers of Catan will be priced at? Raghav: Umm.. Rs. 500 Me: K.. and are you into online games? Raghav: Yes, mainly facebook games Me: Do you prefer online gaming or board games? Raghav: Board games Me: Why? Raghav: Cuz a lot of people can play board games together whereas on the ipad or other things, you can maximum have a 2 player game.

Key Insights:
About the person: Logical & Rational Simple Straight forward Quiet

About the game in context with the user: Board games are preferred as other than entertainment, they also encourage social bonding and are multi player games Kids around 15 have the perception of Settlers being around Rs. 500 The decision maker is the kid, the payer is the parent A clear need to socialise (since facebook is so popular) The idea of entertainment is very personalized these days.

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He likes easy going, luck based games more.

User Interview 6:
Date: 17th November 2011; Time: 4:00 pm Name: Mr. Hargun Singh Bhatia Age: 24 years Male Profession: Lawyer (Student) Hargun is a law student from Chandigarh, a small city in Punjab. He is extremely creative, and passionate about all sorts of games. Me: What is entertainment to you? Hargun: Anything that’s really fun. Me: What do you do for entertainment? Hargun: Play games, listen to music, reading Me: Which board games have you played? Hargun: Ludo, Snakes & Ladders, Settlers of Catan, Pictionary, Taboo Me: Your favourite game? Hargun: Taboo Me: Why? Hargun: Because it puts your mind to test- it is difficult not to say the words that are given Me: Who do you play it with and where ? Hargun: With Cousins only at home. Me: When was the last time you played ? Hargun: About 6 months back, when I came to Delhi- we played Settlers of Catan Me: Have you ever bought boad games? From where? Hargun: Yes. From the local game shop. I bought the Game of Life. Me: Who made the decision of choosing then? Hargun: Me. Actually I knew that I want to get a group game, so I went and asked for it. The salesman showed me the Game of Life and I was convinced. Me: Have you ever gifted or have been gifted with a board game? Hargun: Yes. Was gifted a 4 in 1 board game: Ludo, Snakes & Ladders, Chess and one more. Me: If you had to buy a board game, would you go for a safe option or something new that comes up Hargun: I would go for something new and exciting Me: What do you think Settlers of Catan will be priced at? Hargun: around Rs. 1500.. because it’s worth it Me: K.. and are you into online games? Hargun: Yes a lot of them.. Call of duty is my favourite. Mainly all fighting games.

Me: Do you prefer online gaming or board games? Hargun: Board games Me: Why? Hargun: cuz in board games, you re sitting with each other. That interaction is very different

Key Insights:
About the person: Creative Emotional Straight forward Passionate & Enthusiastic

About the game in context with the user: Board games are seen as a group activity and preferred to online games because of this reason If a game is really good, it can sell upto Rs. 1500 also There is a trend of violent games in the e-gaming industry The idea of entertainment is very personalized these days. Confirms the influence of salesmen Generally, creative minded people are more open to new games For gifting people prefer giving safe games, that are not very expensive

User Interview 7:
Date: 18th November 2011; Time: 1:00 pm Name: Mr. Akshat Kumar Age: 25 years Male Profession: Doctor Akshat is a doctor, residing in East Delhi, and is the one who introduced me to Settlers of Catan. He is competitive, intelligent, logical, analytical and a fine chess player. Me: What is entertainment to you? Akshat: There are two types of entertainment: General entertainment, like watching movies, eating good food, just hanging out. However, specific entertainment that board games can offer is providing fair, dynamic and exciting challenges to the mind in a relaxed & convenient atmosphere. Me: What is it that you are most passionate about? Akshat: Sports Me: Which board games have you played?

Akshat: Settlers of Catan, Risk, Business, Life, Taboo, Apples to Apples, Puerto Rico Me: Your favourite game? Akshat: Settlers of Catan Me: Why? Akshat: Because it is easy to teach my friends this game. Also because the board changes in every game, providing dynamic challenges. It is fun and challenging at the same time. Although Puerto Rico is also fun and challenging, it is much more difficult to teach and inspire my friends to play it. It generates a healthy competitive spirit. Me: Who do you generally play these games with and where? Akshat: With friends at home. Me: When was the last time you played ? Akshat: About 2 weeks back, played Settlers. Me: Have you ever bought boad games? From where? Akshat: Yes. 1 year back. From the US- Amazon.com Me: How did you make the decision of which game you want to buy? Akshat: By reading online reviews. I ended up buying Puerto Rico and an extension of Settlers- cities and nights. Me: You bought it for yourself or gifting? Akshat: Myself. Me: If you had to buy a board game, would you go for a safe option or something new that comes up Akshat: A combination of both. Me: What do you think Settlers of Catan will be priced at, in India? Akshat: Well, I bought it for 30 $ in US, so I can pay Rs. 1200 here in India. Me: K.. and are you into online games? Akshat: no Me: Why not? Akshat: Because I have limited free time. So I prefer it not to spend it in front of the screen.

Key Insights:
About the person: Likes challenges and healthy competition Practical Logical Precise

About the game in context with the user: Settlers appeals to users who want to take up challenges It is important for Settlers to be perceived as a “safe” option even though it is new and innovative Board games are preferred by some as there is a need to take a break from the computer. An important aspect is to keep the instructions easy to understand. Experienced gamers do not mind paying Rs. 1000-1500 for Settlers in India

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The atmosphere while playing should be convenient and relaxed. This gives us the opportunity of making the board a little more simpler and easy to set up.

User Interview 8:
Date: 21st November 2011; Time: 4:00 pm Name: Mrs. Sheilja Garg Age: 35 years Female Profession: Housewife Mrs. Sheilja is a homemaker, with her husband serving in Indian Administrative Services and 2 kids: 13 year old boy and 15 year old girl. I wanted to interview her to get an idea about the perspective of housewives about board games. Me: What is entertainment to you? Mrs. Sheilja: Sitting with the family, doing nothing. Reading a book, magazine. Me: What is it that you are most passionate about? Mrs. Sheilja: My husband (Laughs). Actually clothes ! Me: Which board games have you played? Mrs. Sheilja: Chess, Carrom, Ludo, Scrabble, Articulate, Pictionary, Cluedo, card games Me: Your favourite game? Mrs. Sheilja: Articulate! And.. Ludo, Taboo. Even cards! Me: Who do you generally play these games with? Mrs. Sheilja: With son or friends . I generally play Articulate with friends. Me: When was the last time you played ? Mrs. Sheilja: About 1 week back, we played ludo. I played articulate about a year back. Me: Have you ever bought boad games? From where? Mrs. Sheilja: Yes, from the local shop. Me: How did you make the decision of which game you want to buy? Mrs. Sheilja: Whatever was latest. Me: Who do you buy for? Mrs. Sheilja: Most times for kids’ friends cuz for kids, you just need to buy once. Me: What do you think Settlers of Catan will be priced at, in India? Mrs. Sheilja: Rs. 600-700 easily because we recently bought a Cluedo for Rs. 1200 and Monopoly for Rs. 1000 Me: K.. and are you into online or PC games? Mrs. Sheilja: I used to play Minesweeper and Solitaire. Now, not much. Me: What do you prefer: Board games or online games? Mrs. Sheilja: Board games; cuz they are more involving Me: What would be an ideal game for you? Mrs. Sheilja: Something that everyone enjoys together. Me: How much time would you be willing to spend on learning the rules of a game?

Mrs. Sheilja: Minimum. I would prefer if someone else can teach me the rules.

Key Insights:
About the person: Involved with the family Social Practical

About the game in context with the user: Board games are seen as a relaxing activity : should not involve much effort Entertainment to some is “doing nothing” – relaxing Young housewives, with young children may look for the latest games, and safeness is not a criteria for them. Board games are preferred by some as it allows more social interaction People who perceive board games as a relaxing activity would not want to spend effort for understanding the rules. People who buy games regularly perceive the Settlers to be priced at 600-700 Young housewives also play games with their own kids as well as friends Most of the board games purchases are from the local shop

User Interview 9:
Date: 21st November 2011; Time: 5:00 pm Name: Mrs. Anjali Ajay Age: 48 years Female Profession: Housewife Mrs. Anjali is a homemaker, with her husband, a doctor and 2 kids: 23 and 25 years old boys. I wanted to interview her to get an idea about the perspective of housewives with working kids about board games. Me: What is entertainment to you? Mrs. Anjali: Spending time with friends. Me: What is it that you are most passionate about? Mrs. Anjali: Cleanliness; social work Me: Which board games have you played? Mrs. Anjali: Cards, Cluedo, Ludo Me: Your favourite game? Mrs. Anjali: Card games and ludo

Me: Why? Mrs. Anjali: Because we don’t need to apply any brains for that Me: Who do you generally play these games with? Mrs. Anjali: With family. At home. Me: When was the last time you played ? Mrs. Anjali: About 2 months back Me: Have you ever bought boad games? From where? Mrs. Anjali: Yes, from Grand Prix. Me: How did you make the decision of which game you want to buy? Mrs. Anjali: According to age group Me: So do you go in for something you ve played/heard of or do you try something new? Mrs. Anjali: Something I’ve heard of Me: Who do you buy for? Mrs. Anjali: For my kids as well as for gifting. Me: What do you think Settlers of Catan will be priced at, in India? Mrs. Anjali: Rs. 500-600 Me: K.. and are you into online or PC games? Mrs. Anjali: I play angry birds on my ipad. Actually I feel that Settlers should be launchd on computer. It will give them more popularity. Me:  ok. What about you -What do you prefer: Board games or online games? Mrs. Anjali: Board games; cuz they are more interactive, people can play them together. It also helps them bond. Me: That’s great insight! So what would be an ideal game for you? Mrs. Anjali: Something that’s relaxing. Me: How much time would you be willing to spend on learning the rules of a game? Mrs. Anjali: Not much.

Key Insights:
About the person: Friendly Social with friends; likes people Practical

About the game in context with the user: Board games are seen as a relaxing activity : should not involve much effort Entertainment activities should not be stressful or involving too much effort Middle age housewives prefer safe options for gifting Board games are preferred by some as it allows more social bonding People who perceive board games as a relaxing activity would not want to spend effort for understanding the rules. Price Perception of Settlers : Rs. 500-600 Most of the board games purchases are from the local shop

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Older kids are more into egaming ; hence their mothers feel that platform would be more profitable. Card games are very popular among housewives

User Interview 10:
Date: 21st November 2011; Time: 6:00 pm Name: Adit Vikramaditya Garg Age: 13 years Male Profession: Student Adit is a middle school student, living in Delhi. He is very passionate about all sorts of games and has played Settlers before. Me: What is entertainment to you? Adit: TV Me: What is it that you are most passionate about? Adit: Sports Me: Which board games have you played? Adit: Many! Monopoly, Labyrinth, Taboo, Apples to apples, Ludo, Heating the mole, … Me: Your favourite game? Adit: Apples to apples Me: Why? Adit: Because it’s an interesting game. I also like Monopoly because I always win. Me: Who do you generally play these games with? Adit: With my sister, cousins, and parents. Me: When was the last time you played ? Adit: About a week ago Me: Have you ever bought boad games? From where? Adit: (Laughs) Yes! Many times. From the nearby game shop. Bought the last one about a month back Me: How did you make the decision of which game you want to buy? Adit: I ask the shopkeeper, he shows games, I read about it at the back of the game or ask friends for their recommendations. Me: So do you go in for something you ve played/heard of or do you try something new? Adit: Something new Me: Who do you buy for? Adit: For myself or I choose for my friends Me: What do you think Settlers of Catan will be priced at, in India? Adit: Rs. 1000 Me: K.. and are you into online or PC games? Adit: I play games in facebook: Restaurant city, Dirt bike, mountain heights

Me: ok. What do you prefer: Board games or online games? Adit: Online. Because in board games you need to find people to play with. Whereas comp games u can just play on you Me: How much time would you be willing to spend on learning the rules of a game? Adit: Half an hour. If the rules are tough, I ask my sister or older brother. For easier games, I read myself.

Key Insights:
About the person: Explorer Sporty Honest

About the game in context with the user: Plays Board games with family : sibling, cousins, parents Does not have much idea about the price but chooses the games to be bought Prefers buying new games even for gifting Only 2 factors affect his decision making: Shopkeeper & friends Online games are preferred because for board games you need to find people.

OVERALL INSIGHTS:           People who are competitive like Settlers for the satisfaction it gives when one wins. Computer games are preferred for convenience mostly Faster games are preferred as they relieve stress in shorter breaks Games are mostly played with friends as of now, not family that much People just don’t understand “the right occasion” to play board games Kids have very strong individual choices, which mostly do not match with their parents’ Rules should be easily understandable and interesting to read Cricket is the most popular sport among Indian boys Young children want to go in for a new game, not a safe option There is an opportunity to target Settlers for the gifting sector: Should appeal to kids and young mothers.