1) Gender

a.
b.

Male
Female

2) Occupation
a.
Business
b.
Service
c.
Student
d. Others_____________________(please specify)

3) What age group are you?
a.
b.
c.
d.
e.
f.

7-9
10-17
18-25
26-40
41-60
60 and above

4) When do you prefer to eat biscuits in a day?
a.
b.
c.
d.
e.

Breakfast
Brunch
Lunch
Evening Snacks
Dinner

5) Which type of biscuits do you prefer?
a.
b.
c.
d.
e.
f.
g.

Glucose
Cream
Digestives
Sweet biscuits
Salty biscuits
Cream biscuits
Cookies

6) If given an option which company’s biscuit you will prefer?
a.
b.
c.
d.
e.
f.
g.

Britannia
Parle
Sunfeast
Priyagold
Marie
Cadbury
Others_____________________(please specify)

How often do you switch brands? __________

7) What flavour of biscuits do you usually eat? If more than one please tick all that apply.
a.
Chocolate
b.
Orange
c.
Caramel
d.
White Chocolate
e.
Dark Chocolate
f.
Ginger
g.
Pineapple
h. Other_____________________(please specify)

8) What would be your preferred amount of biscuits in a pack?
a.
10 or less
b. 11-20
c. 21-30

9) What is the purpose of having biscuits?
a.
b.

Health
Taste

10) Which factors do you keep in mind while purchasing biscuits?
a.
Quality
b.
Flavour
c.
Variety
d.
Cost
e. Others_____________________(please specify)

11) Do you try new flavours or biscuits launched in market?
a.
b.

Yes
No

12) What do you prefer to accompany you while eating biscuits?
a.
Tea or Coffee
b.
Milk
c.
Nothing with biscuits
d. Others_____________________(please specify)

13) Comment on your preferences for buying biscuits
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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