AIDB- All India Development Bank ATM- Automated Teller Machine is a machine uses a computer that verifi es your

account information and PIN (Personal Identification Number) and will dispense or deposit funds per your request)Annuity- Fixed amount of cash to be received every year for a specified period of time Asset/Liability Risk- A risk that current obligations/ liabilities cannot be met with current assets. Assets- Things that one owns which have value in financial terms. Banking Cash Transaction Tax (BCTT) - BCTT is a small tax on cash withdrawal from bank exceeding a particular amount in a single day Bank Credit – Bank Credit includes Term Loans, Cash Credit, Overdrafts, Bills purchased & discounted, Bank Guarantees, Letters of Guarantee, Letters of credit. Bank Debits - Sum of the value of all cheques and other instruments charged against the deposited funds of a bank’s customer. Bank Rate - Interest rate paid by major banks if they borrow from RBI, the Central Bank of the country. Bank Statement - A periodic record of a customer’s account that is issued at regular intervals, showing all transactions recorded for the period in question Basis Point- Basis Point is one-hundredth of one percentage point (i.e. 0.01%), normally used for indicating spreads or cost of finance. Balance of Payment (BoP) – BoP is a statement showing the country’s trade and financial transactions (all economic transactions), in terms of net outstanding receivable or payable from other countries, with the rest of the world for a period of time BR Act - Banking Regulation Act Cash reserve Ratio (CRR) - CRR is the amount of funds that the banks have to keep with the RBI. If the central bank decides to increase the CRR, the available amount with the banks comes down CAD- current account deficit Capital Adequacy Ratio (CAR) – CRR is a ratio of total capital divided by risk-weighted assets and risk-weighted off-balance sheet items. Cash Credit (CC) - An arrangement whereby the bank gives a short-term loan against the selfliquidating security Certificate of Deposit (CD) - CD is a negotiable instrument issued by a bank evidencing time deposit Cheque - A written order on a bank instrument for payment of a certain amount of money. C-D ratio- Credit- Deposit Ratio Corporate Banking - Banking services for large firms CRAR - Capital to Risk-Weighted Assets Ratio Credit Crunch - Fall in supply of credit even though there is sufficient demand for it Cross default - Two loan agreements connected by a clause that allows one lender to recall the loan if the borrower defaults with another, and vice versa.

A predetermined rate of interest applied to the principal of a loan or credit agreement IFSC Code . as proof that you are the person the check was written out to.The rate at which one currency may be exchanged for another FRNs . that are participating in NEFT system in India Liquidation – Liquidation is divestment of all the assets of a firm so that the firm ceases to exist Liquidity.When due payments in credit facilities remain overdue above a specified period. buildings. Usually there is a fee (known as NSF/non-sufficient funds) Principal. machinery or property used in operating a business that will not be consumed or converted into cash during the current accounting period Fixed Rate .The rate of interest charged on loans by banks to their most creditworthy customers PSB .Floating Rate Notes Fixed assets . then such credit facilities are classified as NPA. Equitable mortgage . Monthly Statement: statement received by customers at the end of the month about the account’s activity (what went in and what came out) from the previous month. It is printed using a special font.Public Sector Bank Repo rate. NBFCs.Magnetic Ink Character Recognition or MICR is the bottom line on all checks.Non-banking Finance Companies NHB.Deposit: A check or cash that is put into your bank account. The owner can occupy or live in the property Exchange Rate .Reverse Repo rate is the rate at which the RBI borrows money from commercial banks .Indian Financial System Code or IFSC code is an eleven character code assigned by RBI to identify every bank branches uniquely. stating the conditions under which the bank will honour the commitments of the customer Line of Credit .the rate at which the RBI lends money to banks Reverse repo rate.Principal is the amount of debt that must be repaid. Endorse: To sign the back of your check before cashing or depositing it.National Housing Bank Overdraw: To write a check for more money than what is present in the account. Also means a person who deals in securities on his own account and not as a broker Prime Lending Rate (PLR) .national electronic funds transfer Non Performing Assets (NPA) .Mortgage under which one still owns the property which is security for the mortgage.Assets such as land.A formal document issued by a bank on behalf of a customer. MICR. NEFT.pre-approved credit facility (usually for one year) enabling a bank customer to borrow up to the specified maximum amount at any time during the relevant period of time.The extent to which or the ease with which an asset may quickly be converted into cash with the least administrative and other costs Letter of Credit (LC) .

such as "That beige box sitting next to my 24" flat screen monitor is my new CPU Crash.Securitization is a process of transformation of a bank loan into tradable securities Selective Credit Control (SCC) .SCBs . It’s the percentage of Demand and Time Maturities that banks need to have in any or combination of the following forms: i) Cash ii) Gold valued at a price not exceeding the current market price. icon or hypertext link Close .SLR is Statutory Liquidity Ratio. investments in subsidiaries and other intangible assets Tier 2 Capital . calculations and formatting data for output.Scheduled Commercial Banks Statutory Liquidity Ratio. To make a withdrawal is the opposite of making a deposit Application Files. on behalf of a buyer that protects the seller against non-payment for goods shipped to the buyer Securitization . This is Supplementary Capital.Control of credit flow to borrowers dealing in some essential commodities to discourage hoarding and black-marketing Tier 1 Capital . Click. Subordinated Term Debt and General Provisions. Hybrid Capital.Your computer or application no longer works correctly and so you "loose" all the work you've done since the last time you saved .A guarantee issued by a bank.This is where the entire computer's data processing is handled . Withdrawal: To take money out of your bank account.To close a window that has been opened for viewing and / or editing Computer. Revenue and other reserves.Program files environment where you can create and edit the kind of document that application makes Bug. iii) Unencumbered approved securities (G Secs or Gilts come under this) valued at a price as specified by the RBI from time to time Standby Letter of Credit .Comprises Property Revaluation Reserves.a fault in a computer program which prevents it from working correctly Central Processor Unit (CPU) .An acronym for Central Processing Unit and is often used to refer to a computer system.To select an object by pressing the mouse button when the cursor is pointing to the required menu option. Statutory Reserves.Refers to core capital consisting of Capital. Capital Reserves (excluding Revaluation Reserves) and unallocated surplus/ profit but excluding accumulated losses.all the data manipulation.A general-purpose machine that processes data according to a set of instructions that are stored internally either temporarily or permanently Cookie.A packet of information that travels between a browser and the web server CPU. Undisclosed Reserves.

a personal computer from Apple Computer Mouse. It also contains certain standard function keys. shift and control keys.To move an object on screen in which its complete movement is visible from starting location to destination Edit.To press the mouse button twice in rapid succession without moving the mouse between clicks Drag.Files you create and edit Double Click.Storing data as a file with an assigned file name that is unique within the directory it resides in Delete.Macintosh. a small. and arrow keys.search engine on the web Hotmail.This if the primary text input device.Collections of documents and other folders Google.Allows you to organize files and other folders Disk Space. The greater the disk space the more files you can keep.To make a change to existing data File Cabinet.Allows you to see icons of folders and files primarily as icons with little information Icons. and sometimes other manufacturercustomized keys. You can never have much disk space. pictorial.free email service. such as a document. Documents. tab.An on-screen representation of a desktop such as used in the Macintosh and Windows operating systems Dialog Boxes. Mac .Takes over your screen and allows you to ‘dialog' with the computer Directory (AKA Folder.Pointing device that allows you to tell the computer what to do Mozilla. pictures. such as the Escape key. sub-directory). now part of MSN Icon View.Creating A File. the hard drive (and other kinds of storage media like floppy disks) which store files and folders Folder Icons. Document Files.To remove an item of data from a file or to remove a file from the disk Desktop. etc.This is the place where your files live.In a graphical user interface (GUI). letters. Keyboard. on screen representation of an object.Files we care about (memos. Macintosh.Metaphorically.a web browser and successor to Netscape Communicator . folder or disk drive. program. More disk space is always better than less.

Give the file a name and/or store the file in a certain place Save. computer terms for bank exams.a piece of program code that spreads by making copies of itself Volume Icons.Allows you to move around through your document Shut down. you hold down the Control key and then click to get the same effect.) Save As. You can never have much RAM. such as unsolicited bulk e-mail System files.Place where you put files and folders that you may later want to delete or get rid of. probationary exam computer terms 2012 Trash.a hypertext document collection or the collaborative software used to create it . More RAM is always better than less.Place where you put files and folders that you want to delete or get rid of Trojan Horse. (This is Windows specific.a malicious program that is disguised as legitimate software. The term is derived from the classical myth of the Trojan Horse.an operating system Virus.Tell the computer to create a file on disk that has the information you've put into the document (usually typing) Scroll bar. Compare Trash Resize Box.To quit all applications and turn off the computer Software.To press the right button on the mouse. Analogously.System software that allows your computer to work Pentium.Devices that hold files and folders Wiki or WikiWiki. Recycle Bin.Operating System (OS) . but in fact is a vehicle for bypassing security Unix. The more space you have the more processes you can run at the same time.Allows you to change the size and shape of a window Right click. On a Mac running System 8 or higher.This stands for Random Access Memory.unwanted repetitious messages. You can think of this as the "space" where you computer does its processing.Microprocessor from Intel Random Access Memory (RAM) .Instructions that tell the computer what to do Spam. a Trojan horse appears innocuous (or even to be a gift).Allows our computer to work Tags: computer terms for PO exam 2012.

It involves the collection of data at one point in time from one sample of respondents. the added value is provided by features and benefits over and above those representing the "core product". In the context of marketing. These are instruments that Parliament clears after the demand for grants has been voted by the Lok Sabha. Augmented brand: The additional customer services and benefits ("added value") that are built around the core product or service offering . magazines. Ad-Valorem Duties: These are the duties determined as a certain percentage of prices of the product. AIDA: Attention Interest Desire Action AIFI: All India Financial Institution ALCO: Asset-Liability Management Committee ALM: Asset/ liability management involves a set of techniques to create value and manage risks in a bank. so that the government can withdraw from the Consolidated Fund the amounts required for meeting the expenditure charged on the Consolidated Fund. Appropriation Bill: It is presented to Parliament for its approval.Above the line: "Above the Line" is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. newspapers and Internet. Ambush marketing: A deliberate attempt by a business or brand to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship AMC: Asset Management Committee Annual Financial Statement: It is a statement of receipts and expenditure of states for the financial year. presented to Parliament by the government. Ad hoc market research: Ad-hoc research focuses on specific marketing problems. No amount can be withdrawn from the Consolidated Fund till the Appropriation Bill is voted is enacted. Contingency Fund and Public Account. Added value: Added value refers to the increase in worth of a product or service as a result of a particular activity. Methods of above the line advertising include television and radio. Appropriation Bill: This Bill is like a green signal enabling the withdrawal of money from the Consolidated Fund to pay off expenses. It is divided into three parts: Consolidated Fund.

Brand loyalty: A strongly motivated and long standing decision to purchase a particular product or service Budget estimates: It is an estimate of Fiscal Deficit and Revenue Deficit for the year.Balance Of Payments: The difference between demand and supply of a country's currency in the foreign exchange market. Banking Cash Transaction Tax (BCTT): BCTT is a small tax on cash withdrawal from bank exceeding a particular amount in a single day. name awareness. The basic idea is to curb the black economy and generate a record of big cash transactions. Virgin is perhaps the best example of how brand extension can be applied into quite diverse and distinct markets. trademarks and channel relationships. These are important to develop well since a negative brand image can be very difficult to shake off. This term is often shortened to "B2B" businesses communicating with customers. under which the issuer promises to pay the holder its face value plus interest as agreed. Behavioural Segmentation: Behavioural segmentation divides customers into groups based on the way they respond to. . Brand equity also includes other "intangible" assets such as patents. Here the entire budgetary exercise falls short of allocating enough funds to a certain area. Balance Of Trade: The difference between monetary value of exports and imports of output in an economy over a certain period of time. The term is associated with estimates of the Center's spending during the financial year and income received as proceeds of tax revenues Budgetary Deficit: Such a situation arises when expenses exceed revenues. Business to business: Marketing activity directed from one business to another (as opposed to a consumer). This tax was introduced in 2005-06 budget. Bond: A negotiable instrument evidencing debt. Brand extension: Brand extension refers to the use of a successful brand name to launch a new or modified product in a new market. It is the relationship between a nation's imports and exports. Brand image: Brand image refers to the set of beliefs that customers hold about a particular brand. perceived quality and strong product associations. use or know of a product. Brand building: Developing a brand's image and standing with a view to creating long term benefits for brand awareness and brand value Brand equity: Brand equity refers to the value of a brand. Brand equity is based on the extent to which the brand has high brand loyalty.

Capital Market: Market in which financial instruments are bought and sold. Capital Expenditure: It consists of payments for acquisition of assets like land. government companies. union territories and public sector undertakings. Other items that also fall under this category include recovery of loans granted by the Center to State governments & Union Territories and proceeds from the dilution of the government's stake in Public Sector Undertakings. loans received from foreign governments and bodies and recoveries of loans granted by the Central government to state and union territory governments and other parties. it is a loss. machinery. borrowings by the government from the Reserve Bank of India and other parties through sale of Treasury Bills. it is a gain. and loans and advances granted by the Central government to state and union territory governments. building. machinery and equipment. borrowings from the Reserve Bank and other institutions through sale of Treasury Bills. . Capital budget: The list of planned capital expenditures prepared usually annually Capital Gain and Loss. sale of Treasury Bills and loans received from foreign governments. The difference between the price that is originally paid for a security and cash proceeds at the time of maturity (face value of bond) or at the time of sale (selling price of a bond or stock). such as machinery. corporations and other parties. It also incorporates transactions in the Public Account. Other items that also fall under this category include. It also includes proceeds from disinvestment of government equity in public enterprises. government borrowings from the RBI & other parties. Capital Receipt: The main items of capital receipts are loans raised by the government from public which are called market loans. equipment. Capital Budget: It consists of capital receipts and payments. Capital Goods: Goods used in the manufacturing of finished products Capital investments: Money used to purchase permanent fixed assets for a business.Capital Budget: Capital Budget keeps track of the government's capital receipts and payments. This accounts for market loans. Capital Payments: Expenses incurred on acquisition of capital assets Capital Receipt: Capital Receipts consist of loans raised by the Center from the market. but when it is negative. Capital expenditure: Long-term in nature they are used for acquiring fixed assets such as land. as also investments in shares etc. loans acquired from foreign governments and recoveries of loans granted by the Central government to State governments and Union Territories. loans and advances sanctioned by the Center to the State governments. When the difference is positive. buildings. land or buildings as opposed to day-to-day operating expenses. It has two components: Capital Receipt and Capital Expenditure.

The fund includes all government revenues. and long-term debt.Capital Structure: The composition of a firm's long-term financing consisting of equity. both corporate and individual income is at present subject to an education cess of 2%. preference shares. CCI: Competition Commission of India Central Plan Outlay: It refers to the government's budgetary support to the Plan. anti dumping is an instrument for ensuring fair trade and is not a measure of protection for the domestic industry. In the last Budget. the purpose of anti-dumping duty is to rectify the trade distortive effect of dumping and reestablish fair trade. This is more extensive scheme with most goods brought under its preview CESS: This is an additional levy on the basic tax liability. Post-purchase promotion (particularly advertising) has a role to play to reduce the incidence and effect of cognitive dissonance Combination brand: A combination brand name brings together a family brand name and an individual brand name. services and relationships of the business with those of key competitors Consolidated Fund: This is one big reservoir where the government pools all its funds together. distorts or restricts competition in a market for goods and services in Barbados. In fact. Governments resort to cess for meeting specific expenditure. For instance. Anti-dumping: Anti-dumping is a measure to rectify the situation arising out of the dumping of goods and its trade distortive effect. CENVAT: This is a replacement for the earlier MODVAT scheme and is meant for reducing the cascade effect of indirect taxes on finished products. the government had imposed another 1% cess as secondary and higher education cess on income tax to finance secondary and higher education. loans raised and recoveries of loans granted. It provides relief to the . The use of antidumping measure as an instrument of fair competition is permitted by the WTO. Cognitive dissonance: Cognitive dissonance is an customer effect commonly observed after a major purchase whereby the customer feels uncertainty about whether the purchase should have been made. The idea here is to provide some association for the product with a strong family brand name but maintaining some distinctiveness so that customers know what they are getting Competitive advantage: A competitive advantage is a clear performance differential over the competition on factors that are important to customers Competitor benchmarking: Competitor benchmarking compares customer satisfaction with the products. It is the division of monetary resources among different sectors in the economy and ministries of the government. Capital: Funds invested in a firm by the owners for use in conducting the business. Thus. Anti-competitive practice: A practice is considered anti-competitive if it prevents.

e. Types of Direct marketing: There are many types of direct marketing. mobile and any other form of digital media. Database: A large volume of information stored in a computer and organised in categories to facilitate retrieval. When newspapers have spaces to fill shortly before their deadlines. fliers or posters. Direct Mail: Mailing brochures. Branding: It is a promise. though to a very limited extent. Advertising designed to trigger a behavioural response in target audiences. it is said to be 'dumping' the product. It is a combination of words and letters. Critical Path: Plots the events that need to occur to complete a project on a timeline. including why it is great. Direct Marketing: Marketing to the customer without the use of an intermediary. ii)Telemarketing: It is the second most common form of direct marketing. Internet. without the use of money. throughout areas where they will be picked up. Radio. placing mail back coupons in the ad.g. Drip Marketing: Method of sending promotional items to clients is called Drip marketing.g. Distress Rates: Cheaper rates for advertising at short notice. CRM: Customer Relationship Marketing. Direct Response: In advertising. and colors. symbols. This term may also be referred to as a multi-industry company. and how it is better than all competition products. i. in which marketers contact consumers by phone. Dumping: If a company exports a product at a price (export price) lower than the price it normally charges on its own home market (normal value). when the currency is unstable and devalued by hyperinflation. It is an image. Concept: A design in which all aspects of the product are linked to a central idea. Building loyalty through your relationship with a customer. e. Many advertisements are designed to generate increased consumption of those products and services through the crea tion and reinforcement of "brand image" and "brand loyalty". Digital Marketing: Digital Marketing is the practice of promoting products and services using all forms of digital advertising. or artistic work. For these purposes. This . to make and disp ose of copies of. and otherwise to control. e. setting up a phone number and asking individuals to call for further information etc.g. Circulation: The total number of copies distributed by a newspaper or magazine. only some important types are listed below and these are the most form of direct marketing. It is the essence of a product.domestic industry against the injury caused by dumping.e. musical. directly to the target market. i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. Dumping can harm the domestic industry by reducing its sales volume and market shares. It only serves the purpose of providing remedy to the domestic industry against the injury caused by the unfair trade practice of dumping. It can be bilateral or multilateral. asking people to bring in or mention an ad. letters. Barter: A Trade Exchange or Barter is a type of trade in which goods or services are directly exchanged for other goods and/or services. Barter usually replaces money as the method of exchange in times of monetary crisis. Copyright: The exclusive right. dramatic. Distribution: To place promotional material. Anti dumping measures do not provi de protection per se to the domestic industry. 'Entertainment' or 'Cinema'. advertisements sometimes embed their persuasive message with factual information. granted by law for a certain term of years. as well as its sales prices. and usually exists parallel to monetary systems in most developed countries. a pledge of quality. It includes Television. Advertising: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. etc. function or theory. ii)Email Marketing: This type of marketing targets customers through their email accounts Display Ad: An advertisement which is usually designed by the advertiser and displayed in a box. questionnaires etc. Classifieds: An advertisement in a newspaper that is placed along with advertisements for similar events under a classified heading. Conglomerate: A conglomerate is the term used to describe a large company that consists of seemingly unrelated business sections. a literary. Copy: Written or typed matter intended to be reproduced in print. This is the most common form of direct marketing.

e. is the buying of one company (the ‘target’) by another. or help a growing company in a given industry grow rapidly without having to create another business entity. On the other hand. However. pricing. In the same way you might advertise for someone else is called Indirect marketing. dumping implies low priced imports only in the relative sense (relative to the normal value).· · in turn can result in decline in profitability. corporate finance and management dealing with the buying. Loyalty Programs: A component of relationship marketing. The second stage is specifying the core marketing strategy. Thus. The most common form of loyalty program in the arts is subscription or membership programs. Internet Marketing is also known as i-marketing. Marketing Mix: The blend of product. Search Engine Marketing (SEM) or e-Marketing Key Selling Points: The components of a program or event that will appeal to the greatest number of people. Indirect Marketing: Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers. The third is the implementation of tactics to achieve the core strategy. Often. Market Research: The process of planning. i. goods. . dumping is mistaken and simplified to mean cheap or low priced imports. also known as a takeover. in the domestic industry going out of business. Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing. is an increasingly popular way of doing business Internet Marketing: Internet marketing is the marketing of products or services over the Internet. and analyzing data relevant to marketing decisi on-making. competitive positioning and key elements of the marketing mix. Specialised agencies provide this service. Media Monitoring: Systematic monitoring of the media in order to ascertain what has been said. means export of goods by a country to another country at a price lower than its normal value. a questionnaire. in the worst case. Marketing Strategy: The first stage is setting marketing objectives (where the organisation wants to be at the end of the strategic planning period) and goals (the objectives with specific numerical benchmarks and deadlines attached to allow management to measure achievement). Mergers and Acquisitions: The phrase mergers and acquisitions (abbreviated M&A) refers to the aspect of corporate strategy. Marketing: The process of planning and executing the conception. place. web-marketing. JIT: Just-in-time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated carrying costs. job losses and. Media Hooks: Aspects of an event or program that are most likely to appeal to a journalist or the media generally. in its legal sense. promotion. and pricing strategies designed to produce satisf ying exchanges with a target market. A merger is a tool used by companies for t he purpose of expanding their operations often aiming at an increase of their long term profitability. promotion. An acquisition. and not in absolute sense. online-marketing. it is a misunderstanding of the term. Incentive: Something of financial or symbolic value added to an offer to encourage some ove rt behavioural response. services. Freepost: Used to encourage a response by mail. and people to create exchanges that will satisfy individual and organizational goals. finance. Programs designed to increase the strength of a consumer's preference for a particular entity. Using a combination of primary and secondary research tools to better understand a situation. specific target markets. and dist ribution of ideas. The sender does not pay to return an item by post e. dumping.g. collecting. In order to achieve JIT the process must have signals of what is going on elsewhere within the process. Difference b/w Direct and Indirect Marketing: Direct marketing is basically advertising your own products or services. selling and combining of different companies that can aid.

Target media: The media you decide to target for coverage because they reach your target audience. Relationship marketing: Marketing with a focus on building longterm relationships where the target customer is encouraged to continue his or her involvement with the marketer. It's the one reason marketers think consumers will buy the product even though it may seem no different from many others just like it. social networks. condu cted either through telephone. Viral Marketing: Marketing by the word of the mouth. blog marketing and more Talent: The person or people you put forward to the media as possible subjects for an interv iew.either verbal or written . interests or opinions. TARPS: Target audience rating points -. Target Audience: The section of the population that is identified as likely to be most interested in buying or being associated with a product. Strategic Marketing Planning: The process of managerial and operational activities required to create and sustain effective and efficient marketing strategies. Creating a 'buzz' in the industry is an example of viral marketing . on the Internet or through self completion surveys. Pitch: A proposal . face-toface structured interviews. Social Media Marketing: Social media marketing is marketing using online communities. Publicity: Definitions vary but in Sauce the term is used to describe obtaining media coverage. and controlling and evaluating results. which are internal to the organisation or project and the opportunities and threats.to enlist the engagement or support of a third party. aspirations. analyzing markets and selecting target markets. Personal Selling: Persuasive communication between a representative of the company and one or more prospective customers. values. Quickcuts: The brand name of technology which enables design companies or advertising agencies to transmit advertisements directly to the publication over a telephone line. including identifying and evaluating opportunities. etc. preparing and executi ng the market plan. Qualitative Research: Research that seeks out people's attitudes and preferences. Psychographics: Life-style measures which combine psychological and demographic measurements based on consumers' activities. developing a positioning strategy. designed to influence the person's or group's purchase decision. Quantitative Research: Research that measures (quantifies) responses to a structured questionnaire. Situational Analysis: An analysis of the internal and external environment of a company or event. Targeting: The act of directing promotions to the target audience.Offer: A proposal by a marketer to make available to a target customer a desirable set of p ositive consequences if the customer undertakes the required action. a game show. which come from outside the organisation. the number of people or percentage of people reached in your target audience Unique Selling Proposition (USP): The one thing that makes a product different than any other. Reach: The total number of people your organisation or campaign reaches.that is. a picture or footage. SWOT Analysis: Identifying the strengths and weaknesses. usually conducted thro ugh unstructured interviews or focus groups. having a high pass-rate from person to person is called Viral marketing.