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AN ASSIGNMENT ON CORPORATE AND SOCIAL RESPONSIBILITY VALUES OF INDIAN MANAGERS

Submitted to: Dr Neena Sinha

Submitted by : Amul Shrestha (114) MBA 4thsem(GH)

communities. Tata Motors had a similar goal with respect to providing low-cost transportation in the form of the Nano.” These companies put their money where their mouths are with respect to mission. and international norms. for example. Reddy’s. a leading conglomerate.Corporate social responsibility is a form of corporate self regulation integrated into a business model. The social mission for Bharti Airtel. for example. . made the following statement in describing the company’s purpose. stakeholders and all other members of the public sphere who may also be considered as stakeholders It is not difficult to find the social missions that have become part of the culture of Indian businesses. self-regulating mechanism whereby a business monitors and ensures its active compliance within the spirit of the law. The company sees no conflict between the twin goals of shareholder-value enhancement and societal-value creation. “Envisioning a larger societal purpose has always been a hallmark of ITC. Hindustan Unilever’s “Project Shakti” uses microfinance principles to create a sales force in the poorest regions of the country. ITC. is to address the unmet medical needs of the poor in India as well as around the world. In America. A large proportion of the profits of the Tata Group companies. The social mission of the pharmaceutical and healthcare company. consumers. Dr. was to get cell phones into the hands of the hundreds of millions of people in India who otherwise had no way to communicate with each other. medical clinics. and living facilities for employees on a scale unknown in American companies. The Godrej Group has constructed schools. directors and executives are far more likely to see employee welfare as a drag on shareholder value than an asset for company growth. ethical standards. go to its charitable foundations and back into Indian society. CSR policy functions as a built-in. employees. CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment.

it would land up putting out social fires so that no time is left for realizing its goal of producing goods and services. CSR targets and performance  To attend relevant industry events  To act as the knowledge leader and expert for CSR The followings are the social responsibility of Indian managers: Organizational Resources . When an organization has these resources in hand. workplace. Precautionary measure . competencies and functional expertise. community and Market place issues that will deliver agreed CSR targets  To establish a mechanism and strategy to engage employees  To understand industry standards for measurement and establish CSR performance indicators to bring the organisation in line  To develop and author an annual CSR report that provides clear direction on strategy. Practically. it is in better position to work for societal goals. it is more cost- .The corporate and social responsibility values of Indian managers are as follows:  To develop an effective CSR programme encompassing environment.An organization has a diverse pool of resources in form of men. money. delivery and performance  To establish charity partnership programmes and develop relationships with key business contacts within partners  To act as the main point of contact for Business in the Community  To manage the company’s Business in the Community CR Index submission  To engage internal stakeholders and establish a network of CSR Champions within the organisation  To establish a CSR Steering Group within the organisation  To ensure effective communication methods are in place to communicate business ethics.if an organization lingers on dealing with the social issues now.

relief during natural calamities. civic amenities and community services. economic development. and Tata Steel Foundation for Family Initiatives. It is the moral responsibility of the organization to assist solving or removing the social problems . Mr. arts and culture and social welfare. “Tata Steel believes that the primary purpose of a business is to improve the quality of life of people. Tata Steel’s commitment to its corporate social responsibility (CSR) also finds reflection in its adoption of the Corporate Citizenship Index. the environment and the welfare of the community at large. healthcare. Under this broad spectrum. Muthuraman. Tata Steel will volunteer its resources. National Association for the Blind. Tata Business Excellence Model and the Tata Index for Sustainable Development. Moral Obligation . B. These include environment management.The acceptance of managers’ social responsibility has been identified as a morally appropriate position. diverse areas are covered. Tata Steel supports various social welfare organisations. Tata Steel‟s CSR Policy „The Ministry of Steel confers Tata Steel Limited with the Prime Minister‟s Trophy for two consecutive years 2008-09 and Certificate of Excellence for the year 2009-10‟ On unveiling Tata Steel’s Corporate Social Responsibility Policy. Tata Steel spends 5-7 per cent of its profit after tax on several CSR initiatives. (a) Supports Social Welfare Organisations: To achieve its desired objectives in this regard.employee welfare. They include the Tata Steel Rural Development Society. to sustain and improve the quality of life of the people of the areas in which it operates”. its Managing Director. education.efficient to deal with the social issues before they turn into disaster consuming a large part if managements time. employee relations. said. . Broadly speaking. sports and adventure. Tribal Cultural Society. to the extent it can reasonably afford. the company’s CSR initiatives are spread across three core areas .

creation of awareness of AIDS. CSR initiatives on the rural front include training in agriculture that is provided to villagers in the Saraikela Kharsawa area through the village development committees. the Tata Steel Centenary Project has just been announced.000 people. immunization and childcare.600 tube wells have been installed for the benefit of over four Lakh people. (d) Economic Empowerment: A programme aimed at economic empowerment through improvised agriculture will be taken up in three backward tribal blocks in Jharkhand. over seven Lakh rural and another seven Lakh urban population have been benefited by the CSR activities of Tata Steel. (c.) Healthcare Projects: Other CSR activities of Tata Steel include facilitation of child education.ShishuNiketan. In collaboration with the Ministry of Non-Conventional Energy and the Confederation of Indian Industry. Impact India Foundation and the Government of Jharkhand. Tata Steel has hosted 12 Lifeline Expresses in association with the Ministry of Railways. healthcare projects and promotion of sporting activities such as football and archery. In all. . the maternal and infant survival project had a coverage area of 42 villages in Grammarian block in Saraikela Kharsawa even as a replication project was taken up in Raj agar block. Of this.000 people received aids and appliances. focus is laid on renewable energy for rural livelihoods. Five thousand people have availed of surgical facilities and over 1. (b) Self-Help Groups (SHG‟s): The National Horticulture Mission programme that has been taken up in collaboration with the Government of Jharkhand has already benefited more than a thousand households.000 tribal living in over 400 villages in these three States. Women’s empowerment programmes through Self-Help Groups have been extended to 700 villages. plantation activities. In its 100th year. East Singhbhum. School of Hope. Integrated wasteland development programmes have been taken up as also watershed development programmes for rain-fed areas. Centre for Hearing Impaired Children and the Indian Red Cross Society. over 200 are engaged in activities of income generation thorough micro enterprises. Over 500 self-help groups are currently operating under various poverty alleviation programmes. For providing portable water to rural communities 2. It has served over 50. A corpus of Rs 100 crore has been earmarked for the purpose and the programme is expected to benefit 40. Orissa and Chhattisgarh. Between 2003 and 2006.