Professional Documents
Culture Documents
Soren Ravn
Managing Director
26 February 2013
AGENDA
1. 2012 Full Year Review 2. Financial Results 3. Outlook 2013
FASTEST growing brewer with STRONG REVENUE growth of 6.4% PAT rose by 15.8% or 24.7%* GOOD volume & value SHARE GAIN
* If the one-off gain from reversal of over provision of royalty expenses in 2011 is excluded
Dec 1
Dec 15
Jan 1
Jan 15
Feb 1
Feb 15
Impactful EURO 2012 which delivered good growth & strengthened Carlsberg association with Football
Brand Most Associated with Football
CGL Competitor T 25% 66%
1st ever 3-Nation Wheres the Party? created another most talked about event
HK and SG
Reached estimate 2,167,359 target
consumers
Significant increase > 26,000 in Facebook First time 3X mini WTP parties in 3 cities
65
Carlsberg Competitor T
Jul 12
Dec 12
48
16
16
On Kronenbourg 1664, we continue our focus on strengthening the positioning of French Art of Pleasure
LAperitif Fashion and Food & Beer pairing a key focus Well received by both male & female drinkers Full year volume 30% ahead of target, 3x previous
years volume
Asahi Super Dry gained strong momentum in both Modern & Traditional On-Trade
Launched Club Asahi in 2nd Half Facebook fans hit 60k Total brand awareness reached 51% in Dec (vs. target of 30%) Volume >35% ahead of target
We collaborate with customers & bring exciting events such as Oktoberfest & Halloween to key outlets
FY 2012
1,584,780 (1,346,263) 3,846 242,363 (4,317) 7,605 245,651 193,753
FY 2011
1,489,356 (1,276,448) 3,128 216,036 (3,602) 7,940 220,374 167,380
% Chng
6% -5% 23% 12% -20% -4% 11% 16%
A one-off gain from the reversal of an over provision for royalty expenses in the prior year amounting to RM12 million by CSPL was recorded in Q4 2011. By excluding the one-off gain, Profit after tax for YR2012 is 24.7% higher than same period last year.
2012
2011 (restated)
11 10 9 8 7 6 5 4 Aug 10
Jan 11
Jan 12
Jan 13
Interim & Special Interim Dividend Interim Dividend (Single Tier) Final & Special Dividend Final & Special Dividend (Single Tier) Special Final Dividend - Tax Exempted
60.0
50.0
40.0
58.0 30.0 37.9 20.0 10.0 0.0 9.3 5.6 3.7 2008 17.3 13.5 3.8 2009 5.6 2010 3.8 2011 5.0 2012 49.1
Page 14
MLM market to grow positively, albeit at low single-digit Exciting news on Carlsberg brand Strong momentum for premium beer Value pressure from customers
Page 15
Thank you