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PEKAN Jewellery & Fashion S.A.

Porto/Dubai, February 2013
Ref.File: Corporate Strategy Confidential / Tiago Trigo

Basic Concepts: The Pekan Brand
Vision & Values

Ref.File: Corporate Strategy

Confidential / Tiago Trigo

Basic Concepts: The Pekan Brand
Vision
Pekan is an international trademark of jewels positioned in the affordable luxury segment (below the high classical jewellery), which stands out for its sophisticated and unique collections made from authentic and noble metals such as silver and gold, set with gems (precious stones) and other materials, reflecting the latest fashion trends.

Values
I. Creativity: II. Style: III. Quality: IV. Universalism: V. Commitment: Constantly surprising, to create a difference in the jewellery market. Marking its own personality through a unique, consistent and identifiable design. Ensure a rigorous selection of materials and finishes. Transmit a timeless, cosmopolitan and sophisticated design, focused on generations, lifestyles and fashions of the new century. Promoting excellence, originality and renewal of the Brand proposals, whilst respecting consumers, customers and suppliers.
Confidential / Tiago Trigo

Ref.File: Corporate Strategy

PEKAN: A Fashion Design Brand
Ref.File: Corporate Strategy Confidential / Tiago Trigo

Retail Stores: Merchandising Materials

Ref.File: Corporate Strategy

Confidential / Tiago Trigo

Retail Stores: Merchandising Materials

Ref.File: Corporate Strategy

Confidential / Tiago Trigo

Brand Image: Communication Analysis – the Website !
• http://www.pekanjewellery.com
UpDated: Nov 2012. 4 Languages: POR + ENG / ESP / RUS. Interface facebook. New, improved design: constantly upgrading to maintain best-in-class status. Interface with Customers: in analysis for 1H2013.

Ref.File: Corporate Strategy

Confidential / Tiago Trigo

Brand Image: Communication Analysis – the facebook page !
• https://www.facebook.com/PekanJewellery
Launch: Oct 2011 Fans: over 52.000...! Nationality: 20.100 Portuguese 12.100 Spanish 6.100 Brazilian 4.200 Persian Gulf 3.800 Scandinavian 2.500 Angola + Mozambique Rest: Other markets. Age: 87,5% between 25-55 YO Gender: 79% F – 21% M

Ref.File: Corporate Strategy

Confidential / Tiago Trigo

PEKAN: Extensive Press Coverage (Portugal & Spain)
Ref.File: Corporate Strategy Confidential / Tiago Trigo

PRESS COVERAGE: ANNUAL REVIEW 2012

PEKAN 2011-2012 Collection

Lux Cosmopolitan

Flash Máxima VIP

Activa Lux Woman Elle Caras

PRESS COVERAGE: ANNUAL REVIEW 2012

PEKAN Spring-Summer 2012

Lux

Joia Pro

ELLE

Cosmopolitan

Jornal I

VIP

Travel and Safaris

PRESS COVERAGE: ANNUAL REVIEW 2012

Fashion Productions

Lux Woman

Elle Cosmopolitan

PRESS COVERAGE: ANNUAL REVIEW 2012

Ana Rita Clara – PEKAN Brand Ambassador

Vida Económica

Elite

Attitude Caras TV (making-off Catálogo) TV 7 Dias

PRESS COVERAGE: ANNUAL REVIEW 2012

Product Placement TV

SIC Mulher – Mais Mulher SIC – novela Rosa Fogo

Porto Canal – Jornal do Norte

TVE1 España – “Mi Corazón”, Anne Igartiburu RTP1 – Cinco Sentidos

PRESS COVERAGE: ANNUAL REVIEW 2012

Full Page Press Articles

SOL - Tabu Frontline Must – Jornal de Negócios

PRESS COVERAGE: ANNUAL REVIEW 2012

Presentation to Trade & Press: Collection 2012-2013

RTP – Cinco Sentidos

SIC – Fama Show

Flash TV

PRESS COVERAGE: ANNUAL REVIEW 2012

Presentation to Trade & Press: Collection 2012-2013

Correio da Manhã

TV 7 Dias

Flash

Correio da Manhã

Jornal de Notícias

PRESS COVERAGE: ANNUAL REVIEW 2012

PEKAN 2012-2013 Collection

Chocolate

Notícias Magazine Briefing Life – DN & JN Chronos do Tempo

PRESS COVERAGE: ANNUAL REVIEW 2012

Multiple Articles

Cosmopolitan VIP Flash Activa

Flash

Elle

Maxima

Visão – Especial Moda

Looking for a Partnership in UAE !
Ref.File: Corporate Strategy Confidential / Tiago Trigo

Looking for a Partnership in UAE: What does PEKAN have to offer ?
What’s our Unique Selling Proposition ?
A combination of factors: 1. Brand focus; 2. Global Design & Style; 3. Creativity; 4. Trendy & innovative; 5. high customer loyalty !
• • • • • We have a fully owned Brand, with a growing market share... We have the capacity to expand production... There’s a strong Management focus on internationalization... Highly branded, high quality point-of-sales materials… Commitment to develop with local Partner a win-win strategy…
Confidential / Tiago Trigo

Ref.File: Corporate Strategy

CONTACT DETAILS
Tiago Trigo
Managing Director
Email: tiagotrigo@pekanjewellery.com Telephone: +351.22.0167625 Mobile: +351.93.7326464
(Skype ID: tiago.afonso.trigo)

Please visit us @:
Web: www.pekanjewellery.com Facebook: https://www.facebook.com/PekanJewellery Twitter ID: PekanJewellery

Offices

Pekan Jewellery & Fashion S.A.
Avenida Comendador Ferreira de Matos, 401, 7º Piso 4450 – 124 Matosinhos PORTUGAL Fiscal Number in Portugal (NIPC): BANKING DETAILS FOR TRANSFERS: IBAN (International Account Number): SWIFT/BIC:
Ref.File: Corporate Strategy

507 692 594 BANCO PORTUGUÊS DE INVESTIMENTO PT50 0010 0000 4615 2920 0011 5 BBPIPTPL
Confidential / Tiago Trigo