Ecommerce Vs EBusiness While the words Commerce and Business don't have much difference in English and in fact

are largely interchangeable as nouns describing organized profit-seeking activity, there is a difference between eCommerce and eBusiness. The difference is quite artificial, but different terms do carry different meanings. The first wave of thinking about electronic business was a reaction to the success of Amazon and Dell in selling products over the Internet. Electronic business transactions involving money are "eCommerce" activities. However, there is much more to eBusiness than selling products: what about marketing, procurement and customer education? Even to sell on-line successfully, much more is required than merely having a website that accepts credit cards. We need to have a web site that people want to visit, accurate catalog information and good logistics.For selling online successfully one needs to know basics of website development. The term "eBusiness" was introduced as a deliberate attempt to say to people: "Your first understanding of eCommerce was too narrow. To be successful, we need to think more broadly." Ebusiness goes far beyond ecommerce or buying and selling over the Internet, and deep into the processes and cultures of an enterprise. It is the powerful business environment that is created when you connect critical business systems directly to customers, employees, vendors, and business partners, using Intranets, Extranets, ecommerce technologies, collaborative applications, and the Web. Dell Computer gets a lot of attention as a pioneering ebusiness today and is the best example of this form of business. It sells $ 15m worth of computers from its websites each day. The company has created a ‘fully integrated value chain ’ – a three-way information partnership with its suppliers and customers by treating them as collaborators who together find ways of improving efficiency across the entire chain of supply and demand. Dell's suppliers have real-time access to information about its orders. Through its corporate extranet, they can organize their production and delivery to ensure that their customer always has just enough of the right parts to keep the production line moving smoothly. By plugging its suppliers directly into the customer database, Dell has ensured that they will instantly know about changes in their demand. Similarly, by allowing entry to customers into its supply chain via its website, Dell enables them to track the progress of their orders from the factory to their doorstep. Successful new-businesses can emerge from nowhere. Trends suggest it takes little more than two years for a start-up to emerge out of nowhere, formulate an innovative business idea, establish a web-presence and reach a dominant position in its chosen sector. The high valuation of the stocks of such start-ups and the massive amount of venture capital flowing into their businesses is proof enough that complacency is foolhardy here. America has already reached a threshold in ebusiness, from where it is set to accelerate into hyper-growth, as per Forrester Research. Britain and Germany will go into the same level of hyper-growth two years after America, with Japan, France and Italy, a further two years behind.

In the past the rules of business were simple – Beat the competition, squeeze your suppliers and keep your customers in the dark. But with increased collaboration in the completely networked world, uncertainties arise. Nobody can predict how the customer with all the perfect market information available at his disposal will respond to the rapidly shifting business alliances and federations or how companies will manage such customers. The need of the hour is a good strategy. Early ecommerce companies have used their understanding of the technology’s potential and the absence of any competition to steal a march and enter markets that would previously have been closed to them, but in future simply having a good business idea and being technologically smart might not be enough. The global giants, after taking a while to see the opportunity seem to have worked out how to adapt their multi-layered supply chains and diverse distribution channels and are finally getting into the race. Besides this, for successful implementation of ebusiness security is the key issue. Ebusiness security is very important as the transactions processed contains critical information. Read More on Ebusiness Security

The difference between e-business and e-commerce By Andrew Bartels

application servers. Computerworld . as well as a technology infrastructure of databases. But the terms are different.and in process redesign and integration . they have enough experience and knowledge in electronic-network technologies . and that difference matters to today's companies.) Electronic networks in general and the Internet in particular are too important for firms to ignore if they want to interact with customers. suppliers or distribution partners. A wise company may decide to consolidate its gains and complete the work involved in its existing and largely separate e-commerce. knowledge management and supply-chain management systems. and downward through the enterprise.especially large companies that already have links to EDI networks or have completed major ERP implementations. but the stresses and strains of business transformation can cause near-term damage. . All companies should have an e-commerce strategy. improve and change business processes. more focused on internal processes. Being a leader in e-business can contribute to long-term success. customer relationship management (CRM).October 30. business partners.that they have a chance of being successful in an e-business strategy. lower costs and potentially greater profits. E-business strategy is more complex. among e-commerce. 2000 12:00 PM ET . between Web front. the coordination and organizational obstacles to developing an e-business strategy are formidable. And last. security tools. and integration of technology with modestly redesigned processes for order handling. Jumping too soon can be as disastrous as moving too late. suppliers or intermediaries such as Web-based marketplaces. E-commerce and e-business both address these processes. inventory management. product development. enterprise resource planning (ERP). But e-business has a higher payoff in the form of more efficient processes. risk management. It's ambitious but relatively easy to implement because it involves only three types of integration: vertical integration of front-end Web site applications to existing transaction systems. EDI. horizontally. productivity and cost savings. with four directions of integration: vertically. delivery. order taking. In both cases. They're also likely to experience organizational pain as conflicts develop among their ERP. laterally. It involves new business models and the potential to gain new revenue or lose some existing revenue to new competitors. ERP.including Internet and electronic data interchange (EDI) . And both involve the creation of new value chains between a company and its customers and suppliers. supply-chain management and e-commerce strategies. suppliers or intermediaries. systems management and legacy systems. for integration of new technologies with radically redesigned business processes. E-commerce covers outward-facing processes that touch customers. (Governments should have an e-public service strategy. between a company and its customers. and aimed at cost savings and improvements in efficiency.and back-end systems. An e-business strategy is also more difficult to execute. The risks of failure and the consequences from limited success are higher in an e-business strategy than in an e-commerce strategy. It involves major and potentially disruptive organizational change. and sometimes they're used to differentiate one vendor's product from another. Still. marketing. the e stands for "electronic networks" and describes the application of electronic network technology . knowledge management and human resources.E -business and e-commerce are terms that are sometimes used interchangeably. such as office supplies. cross-business integration of a company with Web sites of customers. CRM or supply-chain initiatives before making the big leap to becoming an e-business. But some companies need to move beyond e-commerce and form e-business strategies . E-business includes e-commerce but also covers internal processes such as production. including sales. purchasing of raw materials and supplies for production and procurement of indirect operating-expense items. These companies have already reaped some of the biggest benefits from e-commerce strategies. customer service. suppliers and external partners. as well as within the company itself. purchasing or customer service.

A servicemark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. they are different and serve different purposes. US territories. Trademark rights may be used to prevent others from using a confusingly similar mark. and trademarks. symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. issued by the Patent and Trademark Office. offering for sale. US patent grants are effective only within the US. copyrights. The copyright protects the form of expression rather than the subject matter of the writing. but this would only prevent others from copying the description. The terms "trademark" and "mark" are commonly used to refer to both trademarks and servicemarks. For example. in special cases. subject to the payment of maintenance fees. using. to distribute copies or phonorecords of the copyrighted work. The registration procedure for trademarks and general information concerning trademarks is described in a separate pamphlet entitled "Basic Facts about Trademarks". Need a copyright form? Try these: Copyright Assignment Form Copyright Cease & Desist Letter Copyright Policy for a School What Is a Trademark or Servicemark? A trademark is a word. from the date an earlier related application was filed. using. and US possessions. it would not prevent others from writing a description of their own or from making and using the machine. or to display the copyrighted work publicly. and certain other intellectual works. a description of a machine could be copyrighted. name. but the right to exclude others from making. in the language of the statute and of the grant itself. Need a trademark form? Try these: Trademark Assignment Forms Trademark Cease & Desist Letter IP License Agreement What Is a Patent? A patent for an invention is the grant of a property right to the inventor. dramatic. The right conferred by the patent grant is. selling or importing the invention.COPYRIGHT vs. Trademarks which are used in interstate or foreign commerce may be registered with the Patent and Trademark Office. offer for sale. PATENT Some people confuse patents. U. use. to perform the copyrighted work publicly. musical. both published and unpublished. Copyrights are registered by the Copyright Office of the Library of Congress. offering for sale. but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark. What Is a Copyright? Copyright is a form of protection provided to the authors of "original works of authorship" including literary. artistic. What is granted is not the right to make. to prepare derivative works. or selling" the invention in the United States or "importing" the invention into the United States. (Excerpted from General Information Concerning Patents. TRADEMARK vs. Although there may be some similarities among these kinds of intellectual property protection. "the right to exclude others from making. sell or import.S. Patent and Trademark Office website) . The term of a new patent is 20 years from the date on which the application for the patent was filed in the United States or. The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the copyrighted work.

d) books. While copyright registration is primarily an administrative process. The purpose of a copyright is to protect works of authorship as fixed in a tangible form of expression. If you want both forms of protection. as published in a particular vehicle. 2. copyright covers: a) works of art (2 or 3 dimensional). phrases and logos used in federally regulated commerce to identify the source of goods and/or services. trademark registration is very much an adversarial process. will be covered by copyright . 2011 The vastness of Internet advertising offers a solid platform for Electronic Commerce (or e-commerce) to explode. movies. The advertisement's text and graphics. The purpose of a trademark is to protect words. 7. generally you want a trademark. There may be occasions when both copyright and trademark protection are desired with respect to the same business endeavor. 3. 4. The registration processes of copyright and trademark are entirely different. music and sound recordings of all kinds. the filing fee is more substantial. .but this will not protect the slogan as such. the time to obtain registration is much longer. Plus. the filing fee is small. E-Commerce is not about the technology itself. the time to obtain registration is relatively short. or trade name. slogan. b) photos. However. Whether an image should be protected by trademark or copyright law depends on whether its use is intended to identify the source of goods or services. Thus. shows. and examination by the Trademark Office includes a substantive review of potentially conflicting marks which are found to be confusingly similar. drawings and other forms of images. and other performance arts. E-Commerce has the ability to provide secure shopping transactions coupled with instant verification and validation of credit card transactions. graphic designs. If an image is used temporarily in an ad campaign. 6.there is no analogous concept in trademark law. or other short word phrase. Copyright law provides for compulsory licensing and royalty payments . it is about doing business leveraging the technology. For copyright. and examination by the Copyright Office is limited to ensuring that the registration application is properly completed and suitable copies are attached. E-Commerce Ethical and Legal Issues Posted by Roshan Babu on Tuesday. March 8th. publications and other written works. Copyright law does not protect a bare phrase. and e) plays. which also appears in advertisements for the product. slogan. you will have to perform both types of registration. 5.Need a patent form? Try these: Exclusive Patent License Nonexclusive Patent License Assignment of Patent Application Some additional differences between a copyright and a trademark are as follows: 1. c) songs. pictures. a marketing campaign for a new product may introduce a new slogan for use with the product. For example. manuscripts. copyright and trademark protection will cover different things. For trademark. but this will not cover the rest of the advertisement. the tests and definition of infringement are considerably different under copyright law and trademark law. If you are interested in protecting a title. The slogan may be protected by trademark law. it generally is not the type of thing intended to be protected as a logo.

many ethical and global issues of Information Technology apply to e-business. Companies track individual’s movement through tracking software and cookie analysis. The services provided by intermediaries are (i) Matching and providing information. Ethical Issues In general. surfing history and cookies. As far as brokers and some of the company employees are concerned. So. The e-commerce activities performed by a buyer can be tracked by organizations. and any time you revisit a website. New forms of E-Commerce that enables new business practices have many advantages but also bring numerous risks. . the computer knows it. Programs such as cookies raise a batch of privacy concerns. My Privacy. Many smart end users install programs such as Cookie cutters. Web tracking E-businesses draw information on how visitors use a site through log files. Let’s discuss about the ethical and legal issues related to e-business. (ii) Value added services such as consulting. such as how to handle displacement and whether to offer retraining programs. The first type of service (matching and providing information) can be fully automated. A privacy issue related to the employees of company is tracking. To detect and remove spyware specially designed programs like Ad-Aware are present. The battle goes on! Privacy Most Electronic Payment Systems knows the identity of the buyer. etc which can provide users some control over the cookies. Monitoring systems are installed in many companies to monitor e-mail and other web activities in order to identify employees who extensively use business hours for non-business activities. The value added service requires expertise and this can only be partially automated. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. Spam Butcher. Many employees don’t want to be under the monitoring system even while at work. reserving railway tickets for their personal journey purpose can be tracked. etc can protect user’s online privacy by erasing browser’s cache. E-Commerce puts them in danger zone and results in elimination from their jobs. Disintermediation and Reintermediation Intermediation is one of the most important and interesting e-commerce issue related to loss of jobs. who provide mainly matching and providing information services are eliminated is called Disintermediation. For example. The tracking history is stored on your PC’s hard disk. The battle between computer end users and web trackers is always going on with a range of application programs. what are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with the growing field of e-commerce. For example. The manner in which employees are treated may raise ethical issues. The phenomenon by which Intermediaries. SahAgent collects and combines Internet browsing history of users and sends it to servers. So it is necessary to protect the identity of a buyer who uses Electronic Payment System.A technological innovation is followed by frequent incorporation of ethical standards into law. and this service is likely to be in e-marketplaces and portals that provide free services. software such as Privacy Guardian. A data miner application.

Problems arise when several companies having similar names competing over the same domain name. and cannot be used Legal Issues Where are the headlines about consumers defrauding merchants? What about fraud e-commerce websites? Internet fraud and its sophistication have grown even faster than the Internet itself. etc. The services required to support or complement e-commerce are provided by the web as new opportunities for reintermediation. are not only surviving but may actually prosper. by both sellers and buyers. Other areas of potential fraud include phantom business opportunities and bogus investments. copying contents from the website also violates copy right laws. Top level domain names are assigned by a central non-profit organization which also checks for conflicts or possible infringement of trademarks. the public witnessed many frauds committed over the internet. extensive information processing. They need a computer mediator to be more predictable. One needs to be careful while doing e-commerce activities.The brokers who provide value added services or who manage electronic intermediation (also known as infomediation). Internet addresses are known as domain names and they appear in levels. The traditional sales channel will be negatively affected by disintermediation. During the first few years of e-commerce. The distribution rights are with the copyright holder. . non-repudiation and escrow services can protect the sellers in ecommerce. this phenomenon is called Reintermediation. Also. There is a chance of a crime over the internet when buyers and sellers do not know each other and cannot even see each other. Security features such as authentication. delicate negotiations. Auctions are also conductive to fraud. Fraud on the Internet E-commerce fraud popped out with the rapid increase in popularity of websites. which refers to the practice of registering domain names with the desire of selling it at higher prices. The swindlers are active mainly in the area of stocks. if you buy software you have the right to use it and not the right to distribute it. For example. The small investors are lured by the promise of false profits by the stock or microsoft. The need to educate the public about the ethical and legal issues related to e-commerce is highly important from a buyer as well as seller perspective. The problem of domain names was alleviated somewhat in 2001 after several upper level names were added to com. It is very difficult to protect Intellectual property in E-Commerce. Copyright The copyright laws protect Intellectual property in its various forms. Let’s discuss the legal issues specific to e-commerce. Domain Names The competition over domain names is another legal issue. The factors that should be considered here are the enormous number of participants. A top level name is qburst. A second level name will be qburst. It is a hot issue for both cyber and click-and-mortar merchants. Another issue to look out for is Cybersquatting. The availability of e-mails and pop up ads has paved the way for financial criminals to have access to many people.

and estimated delivery dates. policies. 2012 By StaffReporter E-commerce is simply the buying and selling products and services over the Internet. the amount of time spent on our webpage. and from what page your customers exited. The most successful e-commerce sites have certain elements in common. 5. Doing so demonstrates good customer service and can often pre-empts circumstances that can lead to costly returns. also take photographs from multiple angles to reduce the number of questions about size or other components of the product. preferably closer to the 200 number. Photos should also have the ability to be enlarged distorted (or pixilated). fax number. including details such as the size. weight of the product. high quality photographs of your products are most important thing about selling online. shipping. Use A Strong Analytics Program Like all businesses you need to know where your traffic is coming from and what words they’re searching to find your site. Clearly Stated Policies By including FAQs. High Quality Photographs After content. All photographs should be of the highest quality available. Here are just a few. and procedures prominently that list information regarding shipping. Clearly Post Contact Information Contact information should be listed on every single page: many potential customers will not use an ecommerce site unless a phone number is listed. customer service hours and numbers. you always want to know your bounce rate – the number of people exiting your site without purchasing. If possible. 6.7 Common Elements of Successful E-commerce Websites March 28. defects. Exiting from the homepage or the product detail page could indicate a problem with your site. Large photos will help reduce questions and returns from customers. On those occasions that you do receive negative customer comments and reviews. returns. Doing so will ensure integrity and make communication and purchases more efficient. Well-Written Product Descriptions The best product descriptions on your website store should include between 75 to 200 words of copy. How you respond to complaints can turn a negative comment into a positive shopping experience. you greatly reduce customer inquiries. 1. List phone numbers. often used to add revenue streams to a standard business. In addition. 2. a physical address. Many businesses and individuals become extremely profitable through online sales. and other pertinent specifics. Specific in-depth details should also be available on the site. 3. Include a Strong Search Functionality . respond swiftly. and email address prominently. 4.

but the overall process can still be relatively quick and painless if done correctly. and make sure categories and the products that are in each category are properly named. such as a purchase or filling out a form. credit card number. but don’t make them wade through paragraphs of information to find. Is enough information there for you to make an informed decision on whether to buy or not? You’ll want to make sure all the necessary product information is available to users. right? So why shouldn’t it be just as simple on an e-commerce site? Of course. Give users an easy checkout process Consider your shopping experience in a brick and mortar store. and availability. reliable search engine software. color. but that isn’t always possible. yet concise product information Visitors need to know the facts about what they are buying from you. it would be beneficial to both you and the customer if the checkout process could be contained to one page. wait on line at the cashier. 7. chances are they won’t be coming back. Ideally. You select a product. Customers don’t want to have to cycle through more than a couple pages in order to purchase a product. 4.) to be strong and clear. decent sized picture of the product. Create strong functionality and determine the leading search terms that will be appropriate for your products and services. Anything else in between gives customers a chance to be frustrated. Ideally. and they’ll either leave your site. If a potential customer clicks away. and then have them confirm their order on the following page. but try not to overdo it. and follow that with any additional information that relates to the specifics of the product. or make their purchase but choose not to return. Put menus or links to product categories in a prominent place. If the product information is lacking or confusing. they won’t buy it. etc. Include a good. Simple. etc. Make sure your e-commerce site uses competent. and a description of the product if applicable. call-toactions should appear on every page. Create Clear Call-to-Actions You want your call to actions (such as buy now. User-Friendly Navigation Your entire e-commerce site should be relatively easy to navigate. and leave. order here. Include detailed. Examine the product pages on your site. 3.Your customers want the ability to track down product by specifics such as size. . Are all the important features listed? Imagine that you are a visitor to the site who knows nothing about the product. each page should lead you to an action.) on a single page. Ideally. But if it is feasible. Put the most important features first. Utilize an adequate onsite search engine Nothing is more frustrating then using the search feature on an e-commerce site and receiving dozens of results that don’t match what you were looking for. A rewarding user experience keeps visitors on your site. There should be a clear end result for every product listed on your website. 2. such as selecting a shipping method. shipping option. 1. there may be a few more necessary steps to take when shopping online. and allow filtering for more refined search options if you maintain a large inventory of products. pay. and also keeps them coming back. allow your customers to enter all their information (mailing & billing address.

enter promo codes. However. or continue shopping and/or adding more products to the cart. The U. Ideally. which protects traditional creative works and online text. depending on the circumstances. the Digital Performance Right Act (1996). such as PayPal only. which abolished the requirement that a violation . or go directly to the shopping cart. for example. Constitution grants Congress the power to regulate copyright. Aside from displaying information clearly. such as the ability to change quantities. select a payment option. and commercial symbols. or only Visa and Mastercard but not American Express. make sure each page provides users with an easy way to get back to the home page. This imperils the ability of the rights holder to control how and by whom that information is used. encryption or licensing requirements) might stifle both creative expression and commercial innovation. and those committing unintentional or contributory infringement may also incur liability. for example—falls under the branch of law covering protections and rights such as copyrights. the No Electronic Theft Act (1997). trademarks. 5. select another category. flawless reproductions of digitized information and instantaneously transmit those copies anywhere in the world. the Internet makes it possible to generate numerous. effectively display company branding (colors. Copyright violations can be prosecuted as civil or criminal offenses. Subsequent legislation directly addressing copyright in cyberspace included the Copyright Felony Act (1992). artistic creations. You are only hurting yourself by not making as many payment options as possible available to your customers. governing inclusion of non-original music on Web sites. However.Additionally.S. select shipping options (shipping prices should be displayed).Intellectual Property copyright act rights law Intellectual property (IP)—inventions. erecting stricter protections around intellectual property rights (through. a shopping cart layout should be simple. image. and trade secrets. which addressed software piracy as a felony. A shopping cart page should also include all the important elements your customers need. Copyright and trademark form the nucleus of contested cyberspace-related intellectual property issues. company logo). and sound files. Shopping Cart Design and Features Your shopping cart design is just as important as the remainder of your e-commerce site. Legal Issues . The basic statute is the Copyright Act of 1976. Also important: don’t limit customers to only one or two payment options. IP laws balance the rights holder's ability to derive profit from creations with society's interest in the free flow of information. find contact information. and include prominent checkout buttons. patents.

The practice of "cyber-squatting. news. Purchase and set up your own Web server. the WIPO Copyright Treaty. however. Find the right online home: For brick-and mortar stores. globalization. and IP piracy will prompt increased standardization of international IP laws. to take full advantage of the c-commerce opportunity." the bad-faith registration of domain names in the hopes that the namesake will later purchase the name back. was adopted by Virginia and Maryland and was under consideration in many other states in the early 2000s. Your e-commerce business needs the right home. can make the difference between a memorable c-commerce identity and getting lost in the online crowd. Build an attractive storefront: With the right tools. 46 Explain the elements of E. In particular.. Many international treaties govern IP. In the U. The Elements of E-Commerce In the competitive world of the Web. or URL. Location is everything.-Commerce in details. perhaps at the expense of developing nations. and has been opposed by many groups who fear it could erase copyright exceptions that currently permit unauthorized use of works for scholarly. and the Trade-Related Aspects of Intellectual Property Rights (TRIPs) Agreement. make sure you base your Web business on a solid foundation that covers every element of e-commerce: Establish your identity: The right domain name. WIPO implemented a swift arbitration procedure to handle international domain-name disputes. Within trademark law.S. Ans. So.S. which harmonized American copyright law with international law as embodied in the World Intellectual Property Organization's Copyright Treaty. introduced in 1999. Let customers know they can trust you: In the anonymous world of the . there are dozens that fail by not addressing basic risks and pitfalls along the way. Experts predict that e-commerce. too. the intellectual-property status of domain names emerged as the leading cyberlaw dilemma. and the Digital Millennium Copyright Act (1998). Most industrialized nations provide stronger IP protections than the U. For-every successful e-commerce business. It strictly limits permitted ("fair") free use of copyrighted digital materials. Among other things. the Uniform Computer Information Transactions Act (USCITA). And that means more sales for you. or find a home for your site with the right Internet Service Provider (ISP) or Web host. and critical purposes. the states also regulate copyright. spurred new guidelines for registration of domain names.had to be committed for financial gain in order to be prosecutable. including the Berne Convention. growing your business and increasing your profits online requires some careful planning. DMCA prohibits the circumvention of technology used to block unauthorized access to protected digital content. creating a Web site is easier than ever—but following some basic guidelines will help make your site easy and fun for customers to navigate.

building the elements of c-commerce into your Web business is a big job. start selling. • Just take the following steps to ensure that your c-commerce business gives you the competitive edge. Don’t neglect promoting your site to drive traffic to it. Accept and manage all kinds of payments. to your e-commerce site only if they’re sure your site is legitimate and the information they send you is protected. customers will communicate private information. 8. 5. test. 7. Secure your site. Now. Make it easy for customers to pay you: You can set up your site so customers can pay by simply keying in a credit card number. but that you can process them all. 2. but it’s too important to ignore if you want your c-business to grow and thrive. test. Build a user-friendly site. Promote your site. But then how will you process that transaction’ make sure you not only offer customers a variety of convenient payment methods. Test. Clearly. a great-looking design. Let the world know about your site: A memorable domain name. 3. 4. . 1.Internet. such as credit card numbers or phone numbers. Make sure your site is secure—and that your customers know it. Set up your Web server—or select an ISP to host your site. Establish your online identity with the right Web address. 6. and top-notch products and services can make your site successful only if customers know about it.