FORWARD FROM RIVERSIDE

VISUAL ENGAGEMENT IN GLASGOW MUSEUMS
DAVID SCOTT - DIGITAL & NEW MEDIA CURATOR GLASGOW MUSEUMS

GLASGOW MUSEUMS
•An object-based - visitor centred - interdisciplinary - storytelling museum service. •Telling the stories that our objects carry. •Using digital to engage people’s imaginations & intellects. •To think about the past, about issues, to empathize with people different to themselves.

DIGITAL & NEW MEDIA GLASGOW MUSEUMS
•Digital & New Media Department - Founded Jan 2012 •John Ferry - Digital & New Media Manager •A cross-service, interpretive remit - commissioning content •Working with collections curators and wider Museums team •Digital interpretation of the collection, both in-gallery and online •Underlines Glasgow Museums’ commitment to digital interpretation

STORYTELLING: BUILDING BLOCKS

OBJECT

KEY MESSAGE

AUDIENCE & EVALUATION

MUSEUM OF TRANSPORT / RIVERSIDE

DIGITAL & NEW MEDIA
•Primary interpretive types: •eIntros •eStorybooks •Games •Video •Large scale ‘shows’ •Mobile

EINTRO
•Media-rich resource •Multiple languages •Object overview for each large object •Accessible, intuitive interfaces •Multiple mini-narratives •40 installed

EINTRO
•Media-rich resource •Multiple languages •Object overview for each large object •Accessible, intuitive interfaces •Multiple mini-narratives •40 installed

ESTORYBOOK
•Dramatised narrative •Object Focussed •Character Driven •Non-passive •Self-guided by target audience

ESTORYBOOK

Ship Conveyor

Ship Launch Show

Target Audience - Teenagers

Tram Dancing

Target Audience - Teenagers

Tram Dancing

Getting to the Games

Target Audience - Teenagers

Getting to the Games

Target Audience - Teenagers

Sinking of Athenia
Target Audience - Schools

Millet: Under Investigation

Target Audience - Families

Case Study - PS Comet
Comet’s Final Reckoning Target Audience - Families

PS Comet: Production & Process

•Raising awareness of processes within wider team •Interpretation Planning - Scripting •Project & Asset Management •External Creatives - Scripting, Illustrator, Animator, Actor •Timescales •Budgets

7

PS Comet: Key Message Development
Key Message: We can find out lots of things from the account book:

•Who the crew were - Who the captain was •How many passengers carried •Where they were going •What a journey on board Comet would be like •How much coal the engine used •What repairs were done •What happened to the Comet when she sank

22

PS Comet: Working from the objects
The account book covers a 9 month period 1819-20 Summer - key points,

• Good business getting soldiers as passengers • Comet full for cabin class most journeys • Expensive cleaning and refitting – especially upholstery (sickness?) • Expense of coal – Bell has to pay £1 per ton (£75 since May),

PS Comet: Interpretive Method: Animation
•Knowledge & abundant content fuels: •Dramatised narrative / timeline •Place •Characters •Interpretive Method: Animation •Audience: Families
24

PS Comet

Target Audience - Families

PS Comet

MOBILE INTERPRETATION

MOBILE INTERPRETATION
•Glasgow Household Survey - Autumn 2012 •GCC commissioned - 1,015 Glasgow residents •Q27: Digital access and information - 41% have smartphones, 10% tablets

iBooks
Mobile

iBooks
Mobile

•Trial stages at 2 venues •Object Focus •Mobile or static •Quick to assemble &prototype •Media-rich environment •Growing device footprint

GLAZOO
• Culture Hack 2012 - Data submitted with lat, long or NGR data - 980 records

GLAZOO
•Interpretation of raw collections data •Simple parsing of existing data •Location aware •Intuitive presentation & sense-making of data in a familiar interface •Ability to pull many data types into a single interface •External linking - Simple and dynamic use of data sources

GLAZOO

Afterlife: Book of the Dead
In-gallery App Schools

Afterlife: Book of the Dead

Afterlife: Book of the Dead - Evaluation
•Families stated that they sought out the objects
featured in the game

•Liked the competitive elements •Wanted more levels

Global Treasure Hunts
Mobile Application

•Object Focussed - Digital Trail •Adults,-Children-Under-Fives -Audience Focussed •Non-passive •Prompts closer object investigation •High invisibility •Group play narrative

Global Treasure Hunts: Evaluation

•All families stated that they discovered displays they’d not previously
noticed - despite all being regular visitors to the museum.

•Recall levels excellent - able to namecheck specific objects •Using the app gave the visit structure

Going Forward
•Expansion and evaluation of existing provisions •Raising digital literacy •Continue advising on best practice •Enriched web content •New, cross-venue mobile project •Burrell re-display

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