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ASIA B2C E-COMMERCE REPORT 2013

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Publication Date: February 2013

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Asia B2C E-Commerce Report 2013
General Information
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Language: Format: Countries: English PDF & Power Point Japan, South Korea, China, India, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, Vientam, Afghanistan, Bangladesh, Bhutan, Burma, Cambodia, East Timor, Kazakhstan, Kyrgyzstan, Laos, Maldives, Mongolia, Nepal, Pakistan, Philippines, Sri Lanka, Tajikistan, Turkmenistan, Uzbekistan

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Key Findings
Strongly differing Developments of Internet and B2C E-Commerce Markets in Asia
There are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems. Besides the “Asia B2C E-Commerce Report 2013”, the “Asia B2C E-Commerce and Online Payment Report 2013” is also available. The Asian region is developed very differently regarding Internet usage and B2C E-Commerce. While countries such as Japan, South Korea and increasingly also China reach ever growing Internet user rates and thereby also increasing B2C E-Commerce sales, there are also less developed countries such as Laos and Nepal, which have Internet user penetrations of less than 10 percent. Large markets such as India and Indonesia also need to catch up on this topic. Japanese B2C E-Commerce Revenues experience stronger Growth than the Number of Internet Users In Japan, B2C E-Commerce grows quicker than the number of Internet users. Future revenue increases in Japanese B2C E-Commerce are predicted to be a result of higher average spending versus a growing number of Internet shoppers. According to forecasts, in 2012, M-Commerce in Japan accounted for almost one quarter of all online revenues. This figure also includes mobile payment methods which were frequently used in over-the-counter retail. In terms of the number of unique visitors, in 2012, online market place Rakuten was the most successful player in Japanese B2C E-Commerce, followed by Amazon and Nissen. Smartphones for the first Time used more often than Notebooks to shop Online in South Korea After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Furthermore, more online purchases are conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce is also a growing trend in South Korean online retail. Generally, especially much money was spent online in the second quarter of 2012, buying travel arrangements and reservations as well as clothing and fashion-related goods. Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants. Chinese B2C E-Commerce expected to grow by approximately 30 Percent annually over the next Years According to forecasts, B2C E-Commerce in China is expected to grow by more than 30 percent annually between 2010 and 2016. B2C E-Commerce with luxury goods is one of the leading trends. Overall, fashion, shoes and bags, as well as computers and household appliances are among the most popular online product categories. A growing number of Chinese residents use social networks to purchase products online, while M-Commerce is also gaining in importance. Nonetheless, the share of online shoppers on Internet users is still low in China. Leading Chinese online retailers in terms of sales include Tmall, 360buy, Tencent and Suning. com. Amazon is only in fifth place in China, with a market share of less than three percent. Less than 1 Percent of all Retail Sales in India are generated Online Online sales accounted for less than 1 percent of all retail sales in India in 2012. Besides travel, online shoppers in India mainly planned to purchase from the categories mobile phones (including accessories), computer and game software, entertainment tickets, books/newspapers/magazines as well as travel reservations in 2012. In July 2012, online mass merchant Flipkart had the highest number of unique visitors, followed by Snapdeal, also a mass merchant, and Jabong, an online retailer of clothing and accessories. Internet Usage and B2C E-Commerce also on the Rise in other Asian Countries In Hong Kong, M-Commerce sales are expected to increase notably more between 2011 and 2015 than general B2C E-Commerce sales. For fear of fraud, more than a third of Internet users in Indonesia decided not to shop online in 2012. Due to the growing number of online orders in Singapore, pick-up stations are planned to be set up starting in 2013. The number of Internet users in Taiwan is growing, but more than half of them experienced problems with instable connections and bad Internet quality in 2012. In Thailand, the number of Internet users is rising constantly, too. Nearly a quarter of the population already use the Internet there. The most purchased online product categories in Vietnam in 2012 were clothing and household goods, followed by food and beverages.

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Asia B2C E-Commerce Report 2013
Table of Contents (1 of 9)
1. MANAGEMENT SUMMARY 2. ASIA REGIONAL
• • • • Breakdown of B2C E-Commerce Sales, by Country, in %, 2010 & 2016f B2C E-Commerce Sales, by Country, in USD billion, 2012 & 2016f Online Shoppers, by Country, in % of Internet Users, 2012 Average B2C E-Commerce Spending per Internet User, Australia, South Korea and India, in USD, 2008-2012f Purchased Mobile Shopping Product Categories, in % of Mobile Phone Users, December 2011-February 2012 Mobile Shopping Inclination, by Country, in % of Consumers, December 2011-February 2012

3. JAPAN (Top Country) (cont.) 3.2. SALES
• • Share of B2C E-Commerce Sales in Japan on the World and on Asia-Pacific, in %, 2010-2016f Breakdown of B2C E-Commerce Sales in Asia-Pacific, by Country, including Japan, in % of total B2C E-Commerce Sales in Asia-Pacific, 2010-2016f B2C E-Commerce Sales in Japan, compared to China, Australia and India, in USD billion, 2012 & 2016f B2C E-Commerce Sales in Japan, in USD billion, 2011-2016f B2C E-Commerce Sales in Japan, in JPY trillion, 2010-2016f

• • •

3.3. SHARES
• • Share of B2C E-Commerce Sales on total Retail Sales in Japan, in %, 2010 & 2011 Share of M-Commerce on total B2C E-Commerce in Japan, in %, 2012f

3.4. PRODUCTS 3. JAPAN (Top Country) 3.1. TRENDS
• • B2C E-Commerce Trends in Japan, 2011/2012 B2C E-Commerce Trends in Japan, 2011/2012 and Share of Housewives ever having bought Food and Beverages Online, in %, July 2012 • • • Leading Mobile Activities in Japan, in % of Mobile Subscribers, Q2 2012 Breakdown of Smartphone Owners in Japan, by Age Group and Region, in %, October 2011 Daily Internet Usage Rate via Smartphones in Japan, compared to selected other Countries, in % of Smartphone Users, February 2011 & October 2011 • • Social Game Market Sales in Japan, in JPY billion, 2008-2012f Online Game Market Value in Japan, by Platform, in JPY billion, 2009-2011 • • • • • • • Internet Users in Japan, in millions, 2007-2011 Internet Penetration Rate in Japan, in % of the total Population, 2007-2011 Mobile Internet Users in Japan, in millions and in % of Country Population, 2010-2016f Fixed Total Broadband Subscribers in Japan, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011 Fixed Broadband Subscribers in Japan, by Access Technology, compared to the OECD Average, in %, 2011 Number of Online Shoppers in Japan, compared to China and the USA, in millions, 2011 Online Shopper Penetration in Japan, compared to Australia and China, in % of Internet Users, 2012f - 3 • • Top Online Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012 Top Mobile Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012

3.5. USERS / SHOPPERS

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Asia B2C E-Commerce Report 2013
Table of Contents (2 of 9)
3. JAPAN (Top Country) (cont.) 3.6. PLAYERS
• Top 30 B2C E-Commerce Websites in Japan, ranked by Unique Visitors (Users) from Japan, May 2012 Profile of Rakuten.co.jp Profile of Amazon.co.jp Profile of Nissen.co.jp News about GAP in Japan, October 2012 News about Ralph Lauren in Japan, October 2012 News about American Apparel in Japan, May 2012 • • E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, 2010 & 2011 E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, Q2 2011, Q1 2012 & Q2 2012 Purchased Social Commerce Product Categories in South Korea, in % of Social Commerce Users, 2011

4. SOUTH KOREA (Top Country) (cont.) 4.3. SHARES
• • Share of B2C E-Commerce Sales in South Korea on Global B2C E-Commerce Sales, in %, 2010-2016f Share of B2C E-Commerce Sales on total Retail Sales in South Korea, in %, 2008-2011

• • • • • •

4.4. PRODUCTS

4. SOUTH KOREA (Top Country) 4.1. TRENDS
• Internet Usage and B2C E-Commerce Trends in South Korea, 2011/2012 • Internet Activities in South Korea, in % of Internet Users, 2011 • Online Shopping in South Korea, by Device, in % of Online Shoppers, 2011 • B2C E-Commerce Delivery Trends in South Korea, 2012 and used Delivery Services for B2C E-Commerce Orders, in %, Q1 2011, Q2 2011, Q1 2012 & Q2 2012 • Average B2C E-Commerce Spending per Internet User in South Korea, in USD, 2008-2012f • Online Gaming Market in South Korea, in KRW trillion, 2008 & 2012f • Mobile Gaming Market in South Korea, in KRW billion, 2011f & 2015f • • • • • • •

4.5. USERS / SHOPPERS
• Internet Users in South Korea, in millions and in % of Country Population, 2000-2010 Breakdown of Internet Users in South Korea, by Gender, in %, 2011 and Internet User Penetration, by Gender, in %, 2010 & 2011 Breakdown of Internet Users in South Korea, by Age Group, in %, 2011 and Internet User Penetration, by Age Group, in %, 2010 & 2011 Broadband Subscribers in South Korea, in millions, 2007-2012f Broadband Subscribers per 100 Inhabitants in South Korea compared to Germany, USA and the OECD Average, 2006-2011 Broadband Subscribers in South Korea, by Access Technology, compared to the OECD Average in %, 2011 Social Commerce Penetration in South Korea, by Age Group, in % of Internet Users, 2011 Online Shoppers in South Korea, by Gender and Age, in % of Internet Users, 2011

4.2. SALES
• B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2011

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Asia B2C E-Commerce Report 2013
Table of Contents (3 of 9)
4. SOUTH KOREA (Top Country) (cont.) 4.6. PLAYERS
• Top 30 B2C E-Commerce Websites in South Korea, ranked by Unique Visitors (Users) from South Korea, May 2012 • • • Profile of Gmarket.co.kr Profile of 11st.co.kr Profile of Lotte.com • • •

5. CHINA (Top Country) (cont.) 5.1. TRENDS (cont.)
• B2C E-Commerce Delivery by Online Retailers in China, 2012 Mobile Shopping Inclination in China, compared to India, Thailand, Vietnam, in % of Consumers, December 2011-February 2012 Social Shopping Trends in China, 2011/2012 Online Gaming Trends in China, 2012 and Online Gaming Market Value, in RMB billion,

5. CHINA (Top Country) 5.1. TRENDS

2012f & 2015f • Browser-based and Client-based Online Gaming Market Trends in China, 2011 • Browser-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f • Client-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f • Online Gaming User Spending in China, in RMB billion and in % annual Growth, 2009-2013f

• • • •

E-Commerce Trends in China, 2012 B2C E-Commerce Trends in China, 2012 International B2C E-Commerce Trends in China, 2012 B2C E-Commerce Trends in China, 2011/2012 and Number of Online Shoppers, in millions, 2012f & 2016f

• •

B2C E-Commerce Trends among Women in China, 2011 Luxury B2C E-Commerce Trends in China, 2011/2012 and Luxury B2C E-Commerce Sales, in CNY billion, 2010-2012f • B2C E-Commerce Sales in China, compared to Australia, Indian, Japan, in USD billion, 2012f & 2016f • • • B2C E-Commerce Sales in China, in CNY billion and in % Growth, 2007-2010 & 2016f B2C E-Commerce Sales in China, in USD billion and in % annual Growth, 2010-2016f E-Commerce Sales in China, by Marketplace and B2C E-Commerce Sales, in USD billion, 2009-2011 & 2015f

5.2. SALES

• •

The Bachelor’s Day in Chinese B2C E-Commerce, 2012 Breakdown of Gross Merchandise Volume of China’s E-Commerce Market, by Type of Sale, in %, Q3 2012

• •

B2C E-Commerce Delivery Trends in China, 2012 Development of B2C E-Commerce Delivery in China, 2012

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Asia B2C E-Commerce Report 2013
Table of Contents (4 of 9)
5. CHINA (Top Country) (cont.) 5.2. SALES
• • B2C E-Commerce Sales in China, in USD billion, Q2 2011 & Q2 2012 Gross Merchandise Volume of the E-Commerce Market in China, incl. B2C and C2C, in CNY trillion and in % Year-on-Year Growth, Q1 2011-Q3 2012 • • M-Commerce Sales in China, in CNY billion, Q1 2011-Q2 2012e Online Travel Booking Transaction Size in China, in RMB billion and Growth in %, 2009-2015f • • •

5. CHINA (Top Country) (cont.) 5.5. USERS / SHOPPERS (cont.)
• Internet Users in China, in % of Population, 2009-2011 & 2015f and Online Shoppers, in % of Internet Users, 2009-2011 & 2015f Online Shoppers in China, in millions and in % of Population, 2010-2016f Online Shoppers in China, compared to Japan and Australia, in % of Internet Users, 2012f Top 10 Provinces in China, by monthly Online Shopping Orders, in millions, January 2011-November 2011

5.3. SHARES
• • Share of B2C E-Commerce Sales on total Retail Sales in China, in %, 2009-2011 & 2015f Share of M-Commerce on total B2C E-Commerce Sales in China, in %, Q1 2011-Q2 2012e

5.6. PLAYERS
• • Top 10 B2C E-Commerce Websites in China, by Number of monthly Users, in millions, 2011 Top 10 fastest growing B2C E-Commerce Websites in China, by Year-on-Year Increase in Orders, in %, 2011 vs 2010 Breakdown of E-Commerce Players in China, by Value of Online Transactions, in %, Q3 2012 Profile of Taobao Mall Profile of 360buy Jingdong Mall Profile of Tencent Profile of Suning Profile of Amazon Breakdown of Platform-based B2C E-Commerce Sites and of Independent B2C E-Commerce Sites in China, by Revenues, in %, Q2 2012 Breakdown of Mobile Shopping Companies in China, by Market Share, in %, Q2 2012 Top Six Online Gaming Companies in China, by Revenue, in RMB billion, 2010 & 2011 Companies by Market Share in the Client-based Online Gaming Market in China, in %, Q4 2011 News about Toys‘R‘Us, November 2012

• • • • • • •

5.4. PRODUCTS
• Breakdown of B2C E-Commerce Sales in China, by Product Categories, in %, Q1 2012

5.5. USERS / SHOPPERS
• • Internet Users in China, in millions and in % of total Population, 2011-2016f Internet Penetration Rate in China, in % of the total Population, 2007-2011

• • • •

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Asia B2C E-Commerce Report 2013
Table of Contents (5 of 9)
6. INDIA (Top Country) 6.1. TRENDS
• • B2C E-Commerce Trends, 2011/2012 B2C E-Commerce Trends, including B2C E-Commerce Sales in USD billion, 2016f • • • • B2C E-Commerce Trends, 2012 and Online Shoppers, in millions, 2012f & 2015f B2C E-Commerce Delivery Trends, 2012 B2C E-Commerce and Mobile Trends, 2012 and Mobile Subscribers, in million, 2011-2012f M-Commerce Trends 2012, and Online Purchases made via Smartphone, in %, May 2012 • Growth of Online Booking of Air Tickets, in million and %, October 2011 & October 2012 • B2C E-Commerce Trends, 2011 & 2012 and Leading Online Product Categories by Money spent Online vs. Offline, in %, Q1 2012 Average monthly Number of Online Purchases by Consumers, compared to other selected Countries, 2011 Average Number of Purchases conducted by Online Shoppers, Q1 2010 & Q1 2011 Group Shopping Trends, 2012 M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, July 2011-July 2012 M-Commerce Spending per Person, in HKD thousand, July 2010-July 2011 & July 2011-July 2012 B2C E-Commerce Sales, in USD billion, 2011 & 2015f M-Commerce Sales, in HKD billion, July 2010-July 2011, July 2011-July 2012 & 2015f Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, July 2010-July 2011 & July 2011-July 2012 Top Three Mobile Purchase Categories, in %, Q4 2011 • •

6. INDIA (Top Country) (cont.) 6.4. USERS / SHOPPERS (cont.)
• Mobile Internet Users, in millions, 2012 & 2015f

6.5. PLAYERS
• Top Online Retail Sites, by Reach, in % and by unique monthly Visitors, in millions, July 2012 Top Online Retail Sites, by unique Users, in millions, January 2011, June 2011 & December 2011 Top Online Travel Sites, by Reach, in % of total Internet users, July 2012

7. HONG KONG

6.2. SALES
• B2C E-Commerce Sales, in USD million, 2005, 2007, 2009, 2011, 2013f & 2015f

• • •

6.3. PRODUCTS
• • Products to be bought Online in the coming 3-6 Months, in % of Online Shoppers, February 2012 Growth of Online Product Categories, in %, October 2012 vs. October 2011

6.4. USERS / SHOPPERS
• • Internet Users and Active Internet Users, in millions, June 2012 & December 2012f Internet Users, in millions, July 2011, November 2011, March 2012 & July 2012, and Share of Internet Users on the total Population, in %, July 2012 Internet Penetration Rate, in % of the total Population, 2007-2011

• • •

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Asia B2C E-Commerce Report 2013
Table of Contents (6 of 9)
7. HONG KONG (cont.)
• Internet Penetration Rate, in % of the total Population, 2007-2011 • Online Shoppers, by Gender and Age Group, in % of Internet Users, 2011 • News about American Apparel, 2012 •

9. MALAYSIA
• • B2C E-Commerce Trends, 2012 B2C E-Commerce Trends in the Holiday Season, October-December 2012, and Breakdown of Holiday Shopping, by Type, in % of Online Shoppers, October-November 2012 B2C E-Commerce Trends in the Holiday Season, October-December 2012 and Top Product Categories to be bought Online from US Websites during the 2012 Holiday Season Sales, in % of Online Shoppers, October-November 2012 Top Online Activites, in % of Internet Users, 2011 M-Commerce Sales, in MYR billion, 2010 & 2011, 2015f Internet Penetration Rate, in % of the total Population, 2007-2011 Breakdown of Internet Users, by Age Group and by Gender, in %, 2011 B2C E-Commerce News about Rakuten, 2012

8. INDONESIA
• • B2C E-Commerce Trends, 2011/2012 B2C E-Commerce Trends and Share of B2C E-Commerce Sales on total Retail Sales, in %, 2011 • B2C E-Commerce Trends in 2011/2012 and Internet Users, in millions, 2011 & 2015f • • Internet Activities, in % of Internet Users, 2011 Breakdown of Device used to access the Internet and Internet Access Locations, in %, 2011 • Breakdown of Reasons for the Use of E-Commerce Sites, in %, 2011 • Reasons against Online Shopping, in % of Internet Users, Q2 2012 • Breakdown of Online Spending, by Amount of IDR, in %, 2011 • B2C E-Commerce Market Size, in USD billion, 2011 & 2015f • Purchased B2C E-Commerce Product Categories, in %, 2011 • Internet Penetration Rate, in % of the total Population, 2009-2011 • Leading B2C E-Commerce Players, in % of Online Shoppers, 2011

• • • • •

10. SINGAPORE
• • • • • • B2C E-Commerce Trends and Number of Online Shoppers, in millions, 2010 & 2011 B2C E-Commerce Delivery Trends, 2012 Reasons for Internet Usage, in % of Internet Users, 2011 Internet Activities for Grocery Shopping, in % of Internet Users, February 2012 B2C M-Commerce Trends and Number of Mobile Shoppers, in thousands, 2010 & 2011 M-Commerce Trends, 2012 and Share of Smartphone Sales on total M-Commerce Sales, in %, 2011 • Average per Capita Spending of Mobile Shoppers, in SGD, 2010 & 2011, and Number of Mobile Shoppers, in thousands, 2010 & 2011 • B2C E-Commerce Market Size, in USD billion, 2011-2015f

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Asia B2C E-Commerce Report 2013
Table of Contents (7 of 9)
10. SINGAPORE (cont.)
• • • • • • • • • B2C M-Commerce Market Size, in USD billion, 2011-2015f Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, 2010 & 2011 Purchased B2C E-Commerce Product Categories, in %, February 2012 Internet Penetration Rate, in % of Households, 2007-2011 Internet Penetration Rate, in % of the total Population, 2007-2011 Internet Usage, by Age Group, in % of Individuals, 2011 Online Shopper Penetration, in % of Internet Users, 2005-2011 Online Shoppers, by Age Group, in % of Internet Users, 2011 News about Groupon, Modparade, and MDSCollections, 2012

11. TAIWAN (cont.)
• • Number of Internet Users, in millions, 2011 & 2012f Breakdown of Internet Users, by Gender and by Age Group, in %, January 2011 - March 2011 Top Internet Sites, by unique Visitors, in thousands, March 2012 Top Internet Retail Sites, by unique Visitors, in thousands, March 2012 News about eBay, Amazon, Groupon, Yahoo!, Rakuten and Alipay, March 2012 - April 2012 News about CyberMart, 2012

• • • •

12. THAILAND
• • • B2C E-Commerce Trends, 2012 E-Commerce Trends, 2012 and E-Commerce Sales, in THB trillion, 2011 & 2012f Mobile Internet Trends, 2012 and Share of Consumers accessing the Internet via Mobile Devices, in %, 2012f Top Content Categories, by Reach of Unique Visitors, in %, February 2012 Internet Penetration Rate, in % of the Country Population, 2007-2011 Top Properties by Total Unique Visitors, in millions, February 2012 News about Lazada, Alibaba, Rakuten, Living Social, Rakuten, and Sanook, 2012

11. TAIWAN
• • B2C E-Commerce Trends, 2012 Internet Trends, 2012 and Internet Access Difficulties, in % of Internet Users, Q2-Q3 2012 Types of Internet Connection and Device Used to Access Internet, in % of Internet Users, January - March 2011 Popular Internet Activities, in % of Internet Users, January - March 2011 Popular mobile Internet Activities, in % of mobile Interne Users, December 2011 - January 2012 E-Commerce Sales, in TWD trillion, 2010-2011 & 2015f E-Commerce Sales, in TWD trillion, 2008-2015f Share of E-Commerce on Total Retail Sales, in %, 2011 & 2013f Popular Online Product Categories, in % of Internet Users, December 2011 - January 2012

• • • •

• •

13. VIETNAM
• • • • • B2C E-Commerce Trends, 2012 E-Commerce Trends and E-Commerce Transactions, in billion, 2011 & 2015f Online Activities of Internet Users, in %, 2011 Buying Frequency in Total and by Age Group, in % of Internet Users, July-August 2012 Visited Shopping Websites, by Type of Website, in Total and by Age Group, in % of Internet Users, July-August 2012 Breakdown of Likelihood to buy Online in the Future, in % of non-Online Shopping Internet Users, July-August 2012

• • • •

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Asia B2C E-Commerce Report 2013
Table of Contents (8 of 9)
13. VIETNAM (cont.)
• • • • • • • • • • Attitudes of Non-Online Shopping Internet Users towards Online Shopping, in %, July-August 2012 Reasons against Online Shopping, in % of Internet Users, July-August 2012 E-Commerce Market Value, in USD billion, 2011, 2012f & 2015f Purchased Online Product Categories, in % of Online Shoppers, July-August 2012 Number of Internet Users (in millions) and Percentage of the Population, 2003-2011 Internet Penetration Rate, in % of the total Population, 2007-2011 Devices used for Accessing Online, in %, 2010 & 2011 Age Distribution of Internet Users, in %, 2010 & 2011 Average daily Time spent Online, in % of Internet Users, July-August 2012 Breakdown of Online Shop Visit Frequency and Number of conducted Online Purchases, in % of Internet Users, July-August 2012 Frequency of Online Shopping, in % of Internet Users, 2011

14. OTHER ASIAN COUNTRIES (cont.) 14.4. BURMA
• • Internet Trends, 2012 Internet Penetration Rate, in % of the total Population, 2007-2011

14.5. CAMBODIA
• • • • B2C E-Commerce Trends, 2012 Top Online Activites, in % of Internet Users, 2012 Number of Internet Users, in millions, 2010 & 2011 Internet Penetration Rate, in % of the total Population, 2007-2011

14.6. EAST TIMOR
• • Internet Trends, 2011/2012 and Internet Subscribers, in thousands, 2011e & 2012f Internet Penetration Rate, in % of the total Population, 2007-2011

14.7. KAZAKHSTAN
• • • • • • Top Reasons to go Online, in % of Internet Users, 2011 B2C E-Commerce Sales, in USD billion, 2011-2015f Share of B2C E-Commerce on total Retail Sales, 2011-2015f Internet Users, in millions, 2007-2011 Internet Penetration Rate, in % of the total Population, 2008-2011 Top Online Shops, by Revenue, in USD million, 2011

14. OTHER ASIAN COUNTRIES 14.1. AFGHANISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.2. BANGLADESH
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.8. KYRGYZSTAN 14.3. BHUTAN
• • Internet Penetration Rate, in % of the total Population, 2007-2011 Internet Penetration Rate, in % of the total Population, 2007-2011

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Asia B2C E-Commerce Report 2013
Table of Contents (9 of 9)
14. OTHER ASIAN COUNTRIES (cont.) 14.9. LAOS
• • Internet Trends, 2012 Internet Penetration Rate, in % of the total Population, 2007-2011 •

14. OTHER ASIAN COUNTRIES (cont.) 14.14. PHILIPPINES
• • Internet and B2C E-Commerce Trends, 2012 Internet Activities, in % of Internet Users, August 2012 M-Commerce Trends, 2012, and Breakdown of Internet Access, by Mobile and Regular, in % of Consumers, June 2012 • Product Categories most likely to be purchased Online in the following 3 to 6 Months, in % of Internet Users, August 2012 • Internet Penetration Rate, in % of the total Population, 2007-2011

14.10. MALDIVES
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.11. MONGOLIA
• • Internet and B2C E-Commerce Trends, 2012, and Internet Users, in thousands, 2006, 2009 & 2012e Internet Penetration Rate, in % of the total Population, 2008-2011

14.15. SRI LANKA
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.16. TAJIKISTAN 14.12. NEPAL
• • Internet Penetration Rate, in % of the Population, February-August 2012 & November 2012 • Internet Penetration Rate, in % of the total Population, 2007-2011 • Internet Penetration Rate, in % of the total Population, 2007-2011 Internet Penetration Rate, in % of the total Population, 2007-2011

14.17. TURKMENISTAN

14.13. PAKISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.18. UZBEKISTAN
• Internet Users, in millions, Q1 2011 & Q1 2012 and Type of Internet Connection, in million Internet Users, April 2012 • Internet Penetration Rate, in % of the total Population, 2007-2011

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Asia B2C E-Commerce Report 2013
Samples

SAMPLE OUTPUT: STATISTIC
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Sales Shares

SAMPLE OUTPUT: COMPANY PROFILE
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Sales Shares

International

Trends

Products

Users / Shoppers

Players

International

Trends

Products

Users / Shoppers

Players

The number of mobile Internet users in Japan is estimated to increase to 93 million in 2016, up from 66 million in 2012.
Japan: Mobile Internet Users, in millions and in % of Country Population, 2010-2016f
140 69% 120 100
in millions

In Q3 2012, multi-channel mass merchant Magazine Luiza generated 12% of its total revenues through online sales.
Brazil: Profile of Magazine Luiza
Name of Company Magazine Luiza S.A. Franca, Sao Paulo, Brazil www.magazineluiza.com.br Multi-Channel Retailer Mass Merchant • • Consolidated gross revenues of BRL 2.2 billion in Q3 2012, up by +15.2% from Q3 2011 Online sales of BRL 269 million in Q3 2012, up by +25.5% from Q3 2011

74% 63% 58% 52% 44% 55 47% 66 74 80 87 93

80% 70%
in % of Country Population

Headquarters Major Online Shop Company Type Product Range

60% 50% 40% 30% 20% 10% 0%

80 60 40 20 0

60

Financial Data

E-Commerce related News

Magazine Luiza launched its improved online shop in November 2012, which aims at ensuring customer responsiveness through close contact. On the new website, product categories are organized by color and stores. Furthermore, customers receive recommendations based on their browsing and purchasing behavior. The new website also features higher browser and mobile device compatibility and claims to be faster than any other E-Commerce site in Brazil. In November 2012, Magazine Luiza diversified its online offering by opening a virtual florist. Besides buying flowers for specific categories such as birthdays and apologies, customers can order additions such as chocolates and books to go with the flowers. In Q3 2012, online sales accounted for 12% of total revenues of Magazine Luiza.

2010

2011

2012f

2013f

2014f

2015f

2016f

Number of Mobile Internet Users

Percentage of Country Population

Definition: mobile phone users of any age, who access the Internet from a mobile browser or an installed application at least once per month; excludes SMS, MMS, IM Source: to be mentioned in the report

Source: to be mentioned in the report

3

18

SAMPLE OUTPUT: RANKING
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Sales Shares

SAMPLE OUTPUT: TRENDS
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Sales Shares

International

Trends

Products

Users / Shoppers

Players

International

Trends

Products

Users / Shoppers

Players

Morocco (49%) was the African country with the highest Internet penetration in December 2011, followed by the Seychelles and Tunisia.
Africa: Top Internet Countries, Rank 1-10, by Internet Penetration, in % of Population, December 2011
Morocco Seychelles Tunisia Reunion (FR) Nigeria Cape Verde Egypt Kenya Mauritius Sao Tome & Principe 0%
Source: to be mentioned in the report

French online travel revenue (+16%) grew stronger between January and September 2011 than French B2C E-Commerce revenue (+12%).
France: Online Travel Trends, 2011
 Between January and September 2011, online travel revenue in France increased by +16%, which is a stronger growth than that of B2C E-Commerce as a whole (+12%). Growth in French online travel was mainly driven by Voyages-sncf.com, as reported by L’Echo Touristique.  In Q1 2011, travel sales had increased by +12% and +20% in Q2, followed by a growth of +15% in Q3 2011, despite the financial crisis and the Arab Spring. In total 2011, online travel sales in France amounted to EUR 12 billion, up from EUR 10.7 billion in 2010.  The Internet was very popular among French travelers in 2011. 59% of them gather information online before booking a trip. 56% of French travelers bought travel services online, while 22% exclusively purchased their travel services online, according to Fevad.  The average travel-related online shopping basket was EUR 291 in France, three times higher than the average ECommerce basket in the country.  35% of French online travel shoppers bought train tickets and 23% booked tickets for other transportation services. A further 31% also made online reservations for hotels and other accommodations, while 20% used the Internet to find rental services.  Furthermore, “Travel and Holiday Accommodation” was the leading sector in French B2C E-Commerce in 2011, reaching higher sales than the next four top sectors combined.  After Malaysia, France was the market with the second highest growth in reach of airlines category, reaching 12.2% growth in February 2011.

49,0% 38,0% 36,3% 36,0% 29,0% 28,8% 26,4% 25,5% 24,8% 17,3% 25% 50% 75%

Source: to be mentioned in the report

10

15

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Asia B2C E-Commerce Report 2013
Methodology
General Methodology of our Market Reports: • • • • • • • The reports include the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. Cross referencing of data was conducted in order to ensure validity and reliability. The reports contain a Management Summary, summarizing the main information provided in each chapter. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the dataon the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange ratefor the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. • The reports include mainly data from the last 12 months. The exact publication dates are mentioned in every chart.

Methodology for our B2C E-Commerce Market Reports: • • The reports cover the B2C E-Commerce market. They take into account a wide definition of B2C E-Commerce, and might include mobile commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise. In a country report, major trends in the B2C E-Commerce market, sales figures, shares of B2C E-Commerce sales on the total retail market, main B2C E-Commerce product categories, and relevant information about Internet users and online shoppers were included. Furthermore, major players in the B2C E-Commerce market were identified and presented. Players include Internet pure players and multi-channel retailers also selling their products online. • • The reports start with an international comparison, where the relevant country is compared to other countries worldwide in terms of Internet users, Internet shoppers and B2C E-Commerce sales. The trend section includes trends about the B2C E-Commerce market. Mainly, it contains qualitative information about Internet and B2C E-Commerce market, but also about related topics such as Online Payment, Online Travel, E-Commerce Delivery, etc. The information included in this chapter allows the reader to identify future trends. • The section “sales” includes the development of B2C E-Commerce sales in the relevant country. If available, we included different sales developments from different sources in order to ensure maximum objectivity. In the “sales” section, special attention ispaid to the topic of definitions. If the original source of a statistic on B2C E-Commerce sales also mentioned a definition (for example on the included product/ service categories), we included it as well. • • In the shares section, the report shows the share of B2C E-Commerce on the total retail market. Often, this information is calculated using different sources. Afterwards, a product section shows the leading product (and service) categories among consumers in the relevant country. The product/ service categories included might differ from country to country, due to different definitions. For example, some of these statistics might include travel, while it could be excluded in other statistics. • In the users / shoppers section, we included a review of the development of the Internet users in the relevant country, as well as the development of Internet shoppers. Furthermore, more in-depth information about users and shoppers is included, such as for example breakdowns by age or gender. The definition of the user / shopper base (for example regarding age and frequency of usage) might differ across countries. • The player section includes information about the leading B2C E-Commerce players. Besides overview charts with names of the leading players (and further information), player profiles are included. In the player profiles, name of company, headquarters, major online shop, company type, product range, B2C E-Commerce sales (if available), and E-Commerce news were listed. In certain cases, fast-growing B2C E-Commerce players are also included.

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Asia B2C E-Commerce Report 2013
Frequently Asked Questions
WHAT IS THE TARGET AUDIENCE FOR THE MARKET REPORTS? WHAT SOURCES ARE USED FOR THE MARKET REPORTS?
The reports are all based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other sources. The target group of our B2C E-Commece reports are decision makers in top-management, for example from the departments E-Commerce, Business Development, Strategy, Marketing, etc. from large corporations worldwide.

WHAT TYPE OF RESEARCHERS ARE FINDING THE INFORMATION FOR OUR MARKET REPORTS?

yStats.com employs multilingual researchers that research and filter all sources and translate the relevant information into English. This ensures that the content of the original sources is correctly interpreted.

WHAT TYPE OF ANALYSTS ARE WRITING THE MARKET REPORTS?

After the information is researched, it is further analyzed by our international team of research analysts. These analysts have a long experience in the field of E-Commerce research, and they understand the specifications of the market.

WHERE CAN I SEE WHAT KIND OF INFORMATION IS INCLUDED IN THE MARKET REPORTS?

For every market report, a detailed Table of Contents is available, clearly stating what information is included. All Table of Contents can be found on our homepage and in the product brochures of the market reports.

IS THE INFORMATION IN THE MARKET REPORTS COMPARABLE FROM COUNTRY TO COUNTRY?

Due to the fact that the information included in the market reports is derived from different sources, some information is not comparable across countries. Different sources mostly have different definitions.

HOW DO I ORDER A MARKET REPORT?
If you would like to order, please fill out the report order form for the market report included in the relevant product brochure. Afterwards, please sign it and send it back to us by fax or by e-mail.

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The market reports are delivered in PowerPoint and PDF format. If a different format is needed, please contact us before the purchase. It would also be possible to order printed versions of the reports for a slightly higher price.

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In general, we provide customers with access to our website. After logging in, the customer can download the report as PowerPoint and PDF files.

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An invoice issued by yStats.com can be paid either by bank transfer or by PayPal. Bank transfer usually takes a few working days, while with PayPal, the money is transferred immediately.

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Customers from Germany have to pay an additional tax rate of 19%. Customers from the European Union (EU) do not have to pay tax if they enter a valid VAT Identification Number into the report order form. Customers from non-EU countries do not have to pay tax. Moreover, tax has to be paid for all private purchases from the EU.

IS IT POSSIBLE TO PURCHASE ONLY SELECTED PARTS FROM A MARKET REPORT?
In general, the market reports are only sold as a whole. However, if you are only interested in parts of the report, please contact us.

REGARDING THE TIMING, WHEN WILL AN UPDATE OF A MARKET REPORT BE PUBLISHED?
In general, the market reports are published on a yearly basis. For further information, please take a look at the report overview, which includes a list of the reports we plan to publish in 2013. If you would like to be informed as soon as the update is published, please inform us.

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We offer different licensing options. Single User Licenses mean that only one user from an organization can access the report. A Site License, allowing all users within a given geographical location to access the report, is available for double the price. Global Site Licenses, allowing access to all worldwide users of an organization, are available for triple the price.

I HAVE A RESEARCH REQUEST THAT CANNOT BE ANSWERED THROUGH THE MARKET REPORTS. ARE THERE ANY FURTHER PRODUCTS?
If you require further information, we also offer „Customized Research“ on all sectors and countries worldwide. After a detailed briefing, we conduct pre-research and provide potential customers wtih an offer.

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DO YOU OFFER DISCOUNTS?

Yes. Our product “Full Access Global E-Commerce Reports” gives customers access to all our E-Commerce market reports. Furthermore, access to all the market reports we publish during the subscription period is guaranteed.

Yes. “Report Bundle” offers 5 reports of your choice for only EUR 8,900. This means that you can save more than 50%. Furthermore, another option offers a discount of 5% if the customer buys 1 report, and 20% if the customer buys 2 reports. If 3 reports are purchased, a discount of 30% is offered.

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Asia B2C E-Commerce Report 2013
Selected Reports
Report
Global B2C E-Commerce Report 2013 Latin America B2C E-Commerce Report 2012 Europe B2C E-Commerce Report 2012 Asia B2C E-Commerce Report 2013 Africa Internet & B2C E-Commerce Report 2012

Publication Date
March 2013 December 2012 December 2012 February 2013 May 2012

Price (excl. VAT)*
€ 5,450 € 3,450 € 3,950 € 4,450 € 3,950 € 3,450

Middle East Inernet & B2C E-Commerce Report 2012 June 2012

Global Online Payment Methods 2012 Global Mobile Payment Methods 2012 Global Mobile and M-Commerce Report 2012 Global Online Travel Report 2012

August 2012 October 2012 November 2012 March 2012

€ 4,450 € 3,450 € 3,950 € 3,950

* Single User License

Selected References
Internet, Retail, Consulting, Finance and Other Companies
Internet Companies: • Google • Amazon • eBay • Avira • Skype • Digital River • First Data • Citrix Online • Wirecard • 1&1 • Skrill / Moneybookers • Deutsche Telekom • CyberSource • bwin Interactive Entertainment • Brightcove Consulting Companies: • Deloitte • Boston Consulting Group • Accenture • Bain & Company Other Companies: • BASF • Red Bull • Lego • Beiersdorf • Xerox Retail Companies: • OTTO Group • Costco • Tchibo direct • Diesel Finance Companies: • Credit Suisse • Morgan Stanley • Bank of America Merrill Lynch • Goldman Sachs • Citigroup • Oppenheimer & Co.

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Asia B2C E-Commerce Report 2013
Terms and Conditions
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