EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Contents
SL.NO. 1 TOPIC
PART – 1 EXECUTIVE SUMMORY INDUSRTY PROFILE COMPANY PROFILE NEED OF STUADIES OBJECTIVES OF STUDY SCOPE OF THE STUDY METHODOLOGY FINDINGS ,CONCLUSTION & RECUMENDATION PART – 2 INTRUDUCTION TO THE STUDY INDUSTRI PROFILE PART – 3 COMPANY PROFILE PART – 4 OBJECTIVES OF STUDIES SCOPE OF STUDY METHODOLAGY PART – 5 ANALYSIS AND INTERPRITATION

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PART – 6 FIDINGS,SUGGESTIONS AND CONCLUSION ANNEXURE BIBLOGRAPHY.

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BABASAB PATIL

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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

PART – 1
• • • • • • • • • EXECUTIVE SUMMORY INDUSRTY PROFILE COMPANY PROFILE NEED OF STUADIES OBJECTIVES OF STUDY SCOPE OF THE STUDY METHODOLOGY FINDINGS ,CONCLUSTION & RECUMENDATION LIMITATION OF STUDY

EXECUTIVE SUMMARY
It gives me an immense pleasure to present you this entire project. The topic is “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES

BABASAB PATIL

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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO INCREASE SALES” The study is undergone at Gulappanavar TVS. The project report Gulappanavar TVS motors. focuses advertisement activity done to increase sales and the types of advertisement done by

Industry Profile:
Founder Year of Establishment Industry Business Group Product Registered & Head Office T. V. Sundram Iyengar 1911 Automotive - Two Wheelers The TVS Group Motorcycles, Mopeds, Ungearedscooters, Automotive components TVS Motor Company Jayalakshmi Estates V Floor 8, Haddows Road Chennai - 600006 Ph: 044-28272233 Fax: 044-28257121 Works Post Box No. 4 Harita,Hosur 635 109 Ph: 04344-276780 Fax: 04344-276878 Byathahalli Village, Kadakola Post Mysore 571 311 Ph: 0821-2596561 Fax: 0821-2596550 / 2596553 Website Employees www.tvsmotor.in 4000

The major products Motorcycles
• • •

TVS Ind Suzuki AX 100 TVS MAX 100 TVS Supra Page 3

BABASAB PATIL

BABASAB PATIL Page 4 . two wheelers and a few other industrial products.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR • • • • TVS Fiero TVS Star City TVS Star Sport TVS Fiero F2 COMPANY PROFILE TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the TVS Group of companies engaged in the manufacturing of almost all kinds of automotive components.

Sundaram lyenger.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR TVS Group was established in 1911 by Shri. T. As one if India’s largest industrial entities it epitomizes Trust. Need for study BABASAB PATIL Page 5 . the third largest two-wheeler manufacture. and is the flagship company of the $ 4 billion TVS Group.V. with annual turnover of more than $ 1 billion in 2006-2007. TVS Motor Company Limited. Value and Service. In India and among the top ten in the world.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR The need of the study is conducted is only for organization level. To creation of demand and supply. How it make financially strong? Objective of the study:  To know the impact of advertisement on its customer  To advice appropriate advertising methods and means to BABASAB PATIL Page 6 . It is for to understand the advertisement how it effect on. To getting market stage. To producing products 3. 4. 1. 2.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Gulappanavar Motors Company  To know which advertisement of TVS bikes is more effective on TV  To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company  To know to what extent advertisement helps in increasing sales Scope of the study:  To know the impact of advertisement on its customer BABASAB PATIL Page 7 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  To know which source of advertisement that suits the organization  To know to at what extent advertisement helps in increasing sales  To know customers perception towards advertisement strategy implemented.  To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company Methodology: SAMPLING Selection of Sample Sampling allows us to concentrate our attention upon relatively small number of people and hence devote more energy to ensure that the informational collected from them is accurate BABASAB PATIL Page 8 .

Methodology  Primary Source: Questionnaire Unstructured interview  Secondary Source: Company data through Internet Organization Report Findings  85% respondents watch/read ads everyday and 15% respondents don’t watch/read ads everyday BABASAB PATIL Page 9 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR POPULATION People from Bailhongal city SAMPLE FRAME All the existing customer of TVS bike and potential customer SAMPLE SIZE 100 Units SAMPLE METHOD Convenience and judgmental sampling.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  50% respondents prefer reading Tarun Bharat and 21% respondents prefer reading Vijay Karnataka .17% respondents prefer reading The Times of India  65% respondents has not come across Bailhongal TVS ads in news paper and 35% come across ads in news paper Recommendation 1) Newspaper is the media through which most of the customer could know about GUIAPPANNAVAR AUTO. So company should emphasis on this mean of advertisement so as to create awareness 2) To make ads effective company should use celebrities in ads and there should be action and thrill in ads that attracts viewer 3) Company can think of installing hoarding n prime locations for the visibility PART – 2 • INTRUDUCTION TO THE STUDY Page 10 BABASAB PATIL .

BABASAB PATIL Page 11 . Most of it is more sophisticated than we realize—almost every professionally produced advertisement is a carefully constructed mixture of words. as well as on roadside hoardings and in printed media. the Internet. radio.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR • INDUSTRI PROFILE INTRODUCTION We are surrounded by advertising—on television.

We are the first in the two-wheeler industry to measure customer satisfaction. have two purposes: • • To inform us of the availability of a product or service. They must then hold their interest long enough to convince them to change their purchasing behavior. chosen with the aid of experts in consumer psychology. To move consumers to action. BABASAB PATIL Page 12 . Understanding how advertisements work Advertisements. they must gain their attention. audited by external consultants of international repute. and stick with their product.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR images. usually to buy something. Back Ground TVS Motor Company has one of the most extensive network with over 500 dealers and 2500 Customer touch points. and symbols. try their product. Ultimately advertiser want consumer to buy and keep buying their goods and services. and increase sales advertisement is one of the means. or to give details of an event To persuade us. or to support a cause Ultimate objective of every organization is to generate sales which will bring revenues to the company. The advertiser’s objectives different from the consumer’s. whatever their medium or format.

service and business management. ensuring operational efficiency Industry Profile: Founder Year of Establishment Industry Business Group T. V. All our dealers are connected through the extended network of SAP.Two Wheelers The TVS Group BABASAB PATIL Page 13 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR We have taken care to standardize facilities across all customer touch points. Up gradation of faculties and continuous improvement in all processes is given importance. Sundram Iyengar 1911 Automotive . The company also takes an active part in imparting training and capability building in all areas including sales.

Kadakola Post Mysore 571 311 Ph: 0821-2596561 Fax: 0821-2596550 / 2596553 Website Employees www.S.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Product Registered & Head Office Motorcycles. Automotive components TVS Motor Company Jayalakshmi Estates V Floor 8. Lakshmanan T.Hosur 635 109 Ph: 04344-276780 Fax: 04344-276878 Byathahalli Village.Balaji T.600006 Ph: 044-28272233 Fax: 044-28257121 Works Post Box No.Bajpai Chairman & Managing Director Director Director Director Director Director Director Director Page 14 BABASAB PATIL . 4 Harita. Ungearedscooters.Dua H.in 4000 Board of Directors Venu Srinivasan T. Ganga C. Prasad K.R. Kannan N. R.tvsmotor. Mopeds.K. Haddows Road Chennai .

cars. Murali T. Tamil Nadu. The major products Motorcycles • • • • • • • • • TVS Ind Suzuki AX 100 TVS MAX 100 TVS Supra TVS Fiero TVS Star City TVS Star Sport TVS Fiero F2 TVS Victor (110 cc) TVS Victor GLX (125 cc) Page 15 BABASAB PATIL .Rajagopalan President Sr. Manufacturing Plants are located at Chennai. Radhakrishnan S. jeeps.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR K. tractors construction equipment / earth mover and defense vehicle. wire wheels for export and air suspension systems for commercial vehicle. UP and Ranjangaon.N. Maharashtra. G. Wheels India is entering into collaboration with Titan. Wheels India has a workforce of 100. Products and Service Wheels for commercial vehicle. Rampur. UK in 1960. The company supplies wheels as Original Equipment to all major vehicle manufacturers in the country.S. the world leader in off-highway vehicle wheels relating to earthmoving. construction and agricultural equipment.Vice President Finance Secretary Products: Two Wheelers in India was set up as a joint venture between TVS and Dunlop.

2. Launched TVS Centra in January 2004. in April 2000. Launched India’s first indigenous Scooterette (sub-100 cc variomatic scooters). Launched TVS Fiero. 5. 3. TVS Scooty in June 1994. 4.ccvti technology) TVS Apache RTR 160 TVS Apache RTR 160 EFI (Electronic Fuel Injection) Scooters • • Spectra Dx (150 cc) Spectra Ax (150 cc) Scooterettes • • • • • TVS Scooty KS (60 cc) TVS Scooty Pep (75 cc) TVS Scooty Pep + (90 cc) TVS Teenz TVS Scooty Wimbledon collection Launched Models: 1. a world-class 4-stroke 100 cc motorcycle with the revolutionary VT-I Engines for best-in-class mileage. India’s first 150 cc. BABASAB PATIL Page 16 . First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984. 6.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR • • • TVS Flame (125 cc. Launched India’s first 5-speed motorcycle. 4 stroke motorcycle. India’s first 2 seater 50cc Moped TVS 50. the 110cc Shogun in Dec 1996. launched in Aug 1980. the Shoaling in Oct 1997. 7. Introduced India’s first catalytic converter enabled motorcycle.

BABASAB PATIL Page 17 . 150cc high performance motorcycle. followed by TVS Star Sport & Star Delux Products: TVS Victor 4-Stroke. Launched TVS Star in Sept 2004. a 100 a motorcycle which is ideal for rough terrain.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR 8. 125cc. TVS Apache: 4-Stroke. performance motorcycle with VT-I technology.

90cc scooterette for the new generation. BABASAB PATIL Page 18 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR TVS Scooty: 4-Stroke.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR TVS Centra: 4-Stroke. 150cc premium performance motorcycle. BABASAB PATIL Page 19 .

100cc value for money economy motorcycle for good mileage and rugged terrain.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR TVS Star: 4-Stroke.ccvti technology) BABASAB PATIL Page 20 . • TVS Flame (125 cc.

tyre service and coach building.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Subsidiaries of TVS Group : TV Sundaram lyengar and Sons Limited operates through the three following divisions: TVS Sundaram Motors Madras Auto Service 1. 7. Sundaram Motors – Major dealer for Indian and foreign cars in South India and foreign cars in South India.with a reputation built over five decades. Sundaram Brake Linings Limited. comprises several division: custom molded rubber products. 6. Sundaram Industries Limited . It has also diversified into distributing Garage equipment that ranges from paint booths to engine analyses and industrial products. It represents premier automotive companies like Ashok Leyland. which it caters to through a strong and well spread-out distribution network SCL-Brakes division is the first company in India and fourth company outside Japan to win the Deming award for achieving distinctive performance improvements through TQM. TVS and Sons distribute Heavy duty Commercial Vehicles.First Indian company to manufacture asbestosfree brake linings.Sundaram Clayton Limited was established in 1962 in collaboration with Clayton Dewandre Holdings Plc. SCL enjoys a major share of the Indian OEM market as well as the domestic aftermarket. 4. woven clutch facings and disc pads for automotive applications. Fiat and Honda. (WABCO Automotive) pioneering the manufacture of air brake systems in India. It also distributes automotive spare parts for several leading manufacturers. 8. Sundaram Clayton Limited . Sundaram Finance Limited – Leading consumer finance company in India. TVS & Sons has grown into a leading logistics solution provider and has set up state-of-the-art warehouse all over the country.India’s largest manufacturer of radiator caps to GM in USA. Also specializes in refrigerated trucks and bunk beds. Sundaram Fasteners Limited. 3. Established in 1966. 2. Sundaram Fasteners Limited BABASAB PATIL Page 21 . 5. Jeeps and Cars. Mahindra and Mahindra ltd.

value train components. Powder metal parts include rotors & gears. structural components and bushes. . shock absorber components. Cold extruded parts include gear blanks transmission parts. The radiator caps range includes oil filter caps and fuel filter caps. cams. SFL is also the principal supplier of radiator caps to General Motors. BABASAB PATIL Page 22 . both metallic and plastic. starter sleeves & pinions and CV joint parts.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR (SFL) is today the largest manufacturer of high tensile fasteners in India. North America.

Quality is the way of life BABASAB PATIL Page 23 . We extend core values and best practices to all our suppliers. TVS suppliers are committed to quality through continuous improvement and up gradation of processes. Our R&D team has developed the revolutionary Variable Timing Intelligent (VT-i) Engines. TVS R&D Engineers have published multiple technical papers in international conferences on engine and vehicle technologies. Currently. more than 400 engineers work on developing radically new products and cutting edge engine technologies.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Supply Chain Management Forming the inner of the extended TVS family. They also have a number of patents to their credit. Through continuous training forums we impart TPM (Total Productivity Maintenance) and JIT (Just in Time) practices. The TVS Motor Company R&D team has a strong pool of technical talent supported by state-of-the-art infrastructure capable of developing new and innovative designs. one of the most innovative technologies developed in the two wheeler industry. This has helped them obtain prestigious international certifications like ISO 9000. QS 9000 & TS 16949. our suppliers are involved at every stage of product development.

TVS Motor Company in the only 2-wheeler company in the world to have received this award. The people from the pillars of support. Social responsibility : BABASAB PATIL Page 24 . strengthening the overall quality standards and moving towards total customer satisfaction. the company has formed special task forces to monitor quality related performance. instituted by JUSE (Union of Japanese Scientists and Engineers). training and standardization are followed across our organization.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR At TVS Motor Company. Acknowledges by the Japanese for Quality. rated as the benchmark in TPM excellence in India. The basis tents of TQM. In our quest to achieves world class levels in quality as well as improvements in design and processes. including daily work management. We at TVS Motor Company are proud to have been awarded the prestigious and coveted Deming Prize. Kaizen (continuous improvement). every department works in tandem to produce quality product. TVS Motor Company was also awarded the prestigious “TPM Excellence award First category” by Japan Institute of Plant Maintenance (JIPM). Policy management.

sanitation. Economic development The program enables people below the poverty line these adopted villages to earn their livelihood by involving them in activities that generate income. Infrastructure Development The Company is actively in the community development of the villages by providing infrastructure facilities such as housing.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR This extended arm of the company believes in social responsibility and has involved itself in several community development initiatives that have significantly improved the standard of living of the people in 51 villages across the country. Health Health is one of the main focus areas of the Srinivasan Service Trust. Rebuilding Quake Hit Villages BABASAB PATIL Page 25 . Dental care camps. The initiative also focuses on primary health. medical centre and natural resources management. child-care and leprosy eradication. roads drains. eye camps. health check-up and nutrition programs are conducted. maternal health. bus shelters.

While the performance of new brands launched last year.000 units per month StaR City has enabled the company to make significant inroads in the economy segment of the motorcycle market. Exports recorded a growth of 147% compared to the same period last year. Education and literacy In addition to providing infrastructure facilities like new building for school. The performance in January 2006 represents the shape of things to come in the coming months.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Suppurated by Rural Research & Development Society and Kutch Nave Nirman Abhiyan. TVS Star City is amongst the few bikes that have crossed the sale of 50. In the export front. StaR City continue to beat expectations. which was hit by an earthquake of unprecedented scale and magnitude on 26th Jan 2001. the Company helps establish computer education programs for school children.957 units in January 2006 compared to 14. The Srinivasan Service Trust has successfully achieved 98% primary school enrollment in the adopted villages.374 units in January 2006. TVS Motor Company continued its robust performance having exported 6. BABASAB PATIL Page 26 . TVS Scooty recorded 17.724 units in the same period last year recording a growth of 22% Scooty Pep+ won the best “Scooter of the year award 2006” by OVERDRIVE and it continues to be a dominant player in the unguard scooter category. TVS Apache. the new 150 cc motorcycle in the premium segment promises to be a winner as it has already won several coveted awards for its overall performance and style. in particular. the Company has rebuilt “Goyersama” a village in the District of Gujarat.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Awards: TVS APACHE bages 5 coveted awards by leading Auto Magazines “Bike of the Year” CNBC-TC18 AUTOCAR AWARDS 2006 “Bike of the Year” OVERDRIVE Awards 2006 “Bike of the Year” Business Standard Motoring Awards 2006 “Indigenous design of the year” OVERDRIVE Awards 2006 “Design of The year 2006-Two wheeler” BBC Top Gear design awards 2006 “Design of the Year.Concept Vehicles” Top Gear design awards 2008 BABASAB PATIL Page 27 .

even as competitors have been nibbling away at the company’s market share. a feature that more bikes in this segment want as part of the package. before new models are rolled out – the company seems to be truing to refocus and offer potential customers more choice with the launch of new variants under the existing badges. the Victor GX (and for that matter the GLX) has not been able to stir up the same level of interest among potential customers that the original Victor had managed to do. However.2 bhp of peak power against the 8. the obvious two to get the cosmetologist treatment are the TVS Victor GX and the Star. BABASAB PATIL Page 28 . The new. So. fine-tuned 125cc engine delivers a higher 9. The old 110cc engine has been hauled out and a slightly tweaked version of the GLX’s 125cc engine has been in its place.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Strategy: CONSOLIDATION is the current theme at TVS Motor. and the principal change is the heart transplant. The new variants have been fine-tuned based on customer feedback.1 bhp that the earlier 110cc engine managed. Now. TVS has not chosen to replace the four-speed gearbox with a Fivespeed shifter. The 110cc Victor GX was not finding many takers from either the 100cc or the 125cc segments. In the intervening period that is. The new variants are basically spruced up versions of bikes that have either been performing below expectations or attracting customers only in specific markets. The extra power should give the Edge an advantage in the premium entry-level bikes category. Designed to attract the entry-level bike buyer interested in a bit more of power and style. TVS is replacing the Victor GX with newly developed Victor Edge. They will attempt to offer more value to the customer.

and this is expected to improve fuel-efficiency. the TVS Star City. a bit more style and finish. BABASAB PATIL Page 29 . handling and ride. The engine also features larger valves and a reworked air-box for better sir induction. and comes with gas filled shock absorber at the rear. After the launch of the Star DLX. Along with the launch of the Victor edge. The Edge is priced at Rs. The Edge also features changes to the chassis.000 rpm. The other additions are optional alloy wheels and disc brakes. Chennai). The Star (spelt as StaR) had replaced TVS’ long standing two-stroke entry-level bike series – the erstwhile Max 100 and Max 100R – last year. and slightly reworked switchgear that feels more study and reliable. including an increased wheelbase and a new box section swing arm for greater stability and better maneuverability. The Edge’s wheelbase has been increased from 1.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR The Victor Edge’s engine performance has been aided by a roller cam follower for reducing friction losses. new dual tone side panel stickers with five color theme options. enhanced grip levers for better feel. the slightly jazzed-up version of the basic stripped down model. the changes boost peak torque to a high 10 Nm at a low 4.200mm to 1. 40. will now attempt to offer the entry-level biker who wants to continue to stick within the bounds of this segment.240mm.990 (ex-showroom. launched earlier this month. TVS has unveiled a new version of the company’s barebones. Overall. entry-level 100cc bike.

the bike is being offered with a new headlamp fairing and halogen bulb combo. easy-to-read instrumentation with a new blue backlight.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR The Star City will target a potential. In the past five years or so. The bike will also sport a new. new spring shock absorbers with a hand-operated pre-load adjustment lever and a new sporty silencer and heat shield combo that feature the same diagonally chopped-off design that Yamaha first brought to the market. when a two-wheeler meant a Bajaj Chetak or an LML Vespa. sales of motorcycles have outstripped sales of nearly all other two-wheelers. The roller cam follower technology that TVS first adopted in the Centra has been inducted into the Star City for friction reduction and increased mileage. fuel-efficiency conscious 100cc bike buyer who live in the city and will be willing to pay a marginally higher price for more features and better looks and finish quality. push-cancel indicator switches. more rigid. it is also due to the fact that motorcycles are actually being seen as better vehicles than the heavy and unwieldy geared scooters. With that target audience. Victor Edge and the Star City. reinforced chassis frame and wider three-inch tyers at the rear for improved stability and road holding. BABASAB PATIL Page 30 . Seat width on the Star City has also been increased slightly to improve ride comfort for long distance travel. Consumer preferences have shifted in favour of motorbikes and though this is partly related to price factors. There was a time. not long ago. Dual tone colors are also being offered and TVS will soon launch a new advertising campaign for all its three new variants-Sciity Pep+.

thus adding to the costs of scooters. in the past one year the scooter has not only back. All this makes it extremely suitable for the Indian market. combines a variety of factors such as comfort. have sufficient compartments to carry goods and go easy on fuel. but is surging ahead in sales-and this time it is sleeker. Indeed. It’s easy to see why. in recent times. curiously enough. women and teenagers are taking to gearless scooters like “ducks to water”. a number of companies led by Honda Motor and Scooters India. ability to handle bad roads and intrinsic stability. lighter and. BABASAB PATIL Page 31 . Gearless scooters are light and easy to handle. with their almost legendary fuel-saving ability. In addition the government began to enforce strict Euro-emission norms which forced scooter manufacturers to install catalytic converters in existing vehicles or to go in for four-stroke engines to reduce pollution. In fact. without gears. launched gearless scooters in an effort to grow this segment. Around two year ago when sales of geared scooters started falling. auto industry experts say there has been a discernible shift of buyers from mopeds to gearless scooters as the latter cost just a coupe of thousand more and come with sturdier bodies and better looks. motorcycles were already in tandem with these new norms.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR The sales tax rationalization that took place in the 2001 budget resulted in scooters becoming more expensive than before. Motorcycle. much like mopeds. fortuitously. in a number of B and C cities and small towns across India. most importantly. being more suited for commuting than any other vehicle. But. which did not have a motorbike model in the market. Here comes gearless but.

Future Focus In the future TVS Motor Company will be one among the top two 2 wheeler companies in India and one among the top five 2-wheeler companies in Asia. Kinetic with the Zoom and the Nova. TQM will be a way of life and guide all our endeavors. technology and marketing. The Company will hone and sustain its cutting edge of technology by constant benchmarking against international leaders.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR The gearless scoters segment (75-125 cc) comprises four major players: Honda with the Active and the Dio. capitalizing on our expertise in the areas of manufacturing. Bajaj with the Sunny and the Saffire. and TVS with the Scooty. BABASAB PATIL Page 32 . We will have profitable operations overseas. especially in Asian markets.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR PART – 3 • COMPANY PROFILE COMPANY PROFILE BABASAB PATIL Page 33 .

it was a break through to be etched in history. Sundaram lyenger. TVS Motor Company Limited. As one if India’s largest industrial entities it epitomizes Trust. It is the largest manufacturer of sub 100cc (50cc. TVS Motor Company is the first two-wheeler manufacture in the world to be honored with the hallmark of Japanese Quality –The Deming Prize for Total Quality Management. the third largest two-wheeler manufacture. TVS Motor Company Limited is one of the largest two-wheeler manufactures and also among the fastest growing companies in the country. in Himachal Pradesh. with annual turnover of more than $ 1 billion in 2006-2007. The company has 4 plants .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the TVS Group of companies engaged in the manufacturing of almost all kinds of automotive components. 60cc & 70cc category) 2-wheeler in the world. North India and one at Indonesia. Value and Service. two wheelers and a few other industrial products. It exports its range of products to 17 countries worldwide. Its unrelenting pursuit of customer BABASAB PATIL Page 34 . The year 1980 is one to be remembered for the Indian two-wheeler industry. and is the flagship company of the $ 4 billion TVS Group. The company has a production capacity of 300 thousand units a year. For the Indian Automobile sector. It has the unique distinction of having sold nearly 4 million the highest ever in India. T. TVS Group was established in 1911 by Shri.V. In India and among the top ten in the world. India’s first two-seater moped that ushered in an era of affordable personal transportation.located at Hosur and Mysore in South India. with the roll out of TVS 50.

lifetime personal transportation products under the TVS brand. motorcycles and scooters. Vision of the company “We are committed to being a highly profitable. environmentally friendly. They at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price.the latest launch of 7 products on the same day seen as a first in automotive history. Its 4000 highly motivated employees manufacture high quality vehicles from two manufacturing plants in Hosur and Mysore. for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees. The customer and his ever changing need is our continuous source of inspiration.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR satisfaction in all aspects if manufacturing of 2-wheeler is reflected in over 6 million satisfied owners of mopeds. with a wide dealer network of around 410. TVS Motor's strength lies in design and development of new products . socially responsible.” TVS Group Companies • • • • • Sundaram Brake Linings Sundaram Fastners Southern Roadways Sundaram Finance Sundharams Private Limited COMPANY PROFILE Name of the Company Address of the company Year of Establishment : GUIAPPANNAVAR AUTO LTD : GUIAPPANNAVAR AUTO LTD Vidhy nagar Bailhongal-591102 : July 1998 Management Profile BABASAB PATIL Page 35 . dealers and suppliers. and leading manufacturer of high value for money.

Patil Mr. Asif 2) Mr.M . Mustaq Mr. They are the key people who convince the customers to buy their product. Chandru Mr. Roopali Miss. Savitri 1) Umesh 2) Madan 3) Madhu 4) Girish Departments Sales department: This department of the sales manager under whom are sales executives. R. The sale executives are the people who help the customers to provide the necessary information regarding their product. Sanjeev H 1) Mr. This department is responsible for the sales of their product.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Managing director and Chairman Sales Manager Service Station Manager Office staff Sales Executives Mr. Lingappa Miss. BABASAB PATIL Page 36 . Mahesh Work shop Supervisor Cashier Receptionist Store keeper Mechanics 1)Mr. Laxmikanth 2)Mr.

Accounts department: This department also consists of manager under whom there are other accountants working. This department holds the spares of the TVS bikes. Pre-delivery inspection: This department consists of a PDI in charge under whom there are technician working. The department is the responsible for checking the bike and making it ready before the delivery is made. during the duay are to be recorded by the accounts department. This department is responsible for maintaining the financial transactions carried out within the organization. Under the supervisor are the technicians who service the bikes that have come for servicing. In this department there is a service manager. Maintaining the financial transactions. PART – 4 BABASAB PATIL Page 37 . Under the manager they are employees who are responsible for the carrying out the sales of the spares and maintaining the records of the transactions. Work station: This department is responsible for the maintenance and servicing of the bikes. under whom are supervisors or service advisors. There are the departments within the organization who have to report to the exdirector of the organization.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Spares Department: Spares department consist of a manager who looks after all the transaction carried out in the spare department.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR • RESARCH METHODOLAGY Objective of the study:  To know the impact of advertisement on its customer  To advice appropriate advertising methods and means to Gulappanavar Motors Company BABASAB PATIL Page 38 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  To know which advertisement of TVS bikes is more effective on TV  To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company  To know to what extent advertisement helps in increasing sales Scope of the study:  To know the impact of advertisement on its customer  To know which source of advertisement that suits the organization BABASAB PATIL Page 39 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  To know to at what extent advertisement helps in increasing sales  To know customers perception towards advertisement strategy implemented.  To determine effectiveness of advertisement media used by Gulappanavar TVS Motors Company Methodology SAMPLING Selection of Sample BABASAB PATIL Page 40 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Sampling allows us to concentrate our attention upon relatively small number of people and hence devote more energy to ensure that the informational collected from them is accurate POPULATION People from Bailhongal city SAMPLE FRAME All the existing customer of TVS bike and potential customer SAMPLE SIZE 100 Units SAMPLE METHOD Convenience and judgmental sampling. DATA COLLECION APPROACH:  Primary Source: Questionnaire Unstructured interview  Secondary Source: Company data through Internet Organization Report PART – 5 • Analysis and Interpretation: Page 41 BABASAB PATIL .

0 12.0 100.0 Cumulative Percent 19.0 12.0 30.0 Valid Percent 19.0 58.0 39.0 70.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Analysis and Interpretation: 01] I bought /would like to buy TVS bike because of I bought/would like to buy TVS bike because of Frequency 19 39 12 30 100 Percent 19.0 39.0 30.0 100.0 100.0 Valid Advertisement Low price Bramd name Fuel Maintenance Total BABASAB PATIL Page 42 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR I bought/would like to buy TVS bike because of 50 40 39 30 30 20 Fre q ue ncy 19 10 12 0 Advertis eme nt Low price B ramd name Fuel Maintenance I bought/would like to buy TVS bike because of  19 respondents say they bought/like to buy TVS bike because of Ads  39 respondents say they bought/like to buy TVS bike because of Low price  12 respondents say they bought/like to buy TVS bike because of Brand name  30 respondents say they bought/like to buy TVS bike because of Fuel Maintenance BABASAB PATIL Page 43 .

0 100.0 100.0 28.0 Valid Percent 72.0 Cumulative Percent 72.0 Valid yes no Total BABASAB PATIL Page 44 .0 28.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR 02] Are you aware of any other Dealers of TVS bike in Bailhongal? Are you aware of any other Dealers of TVS bike in Bailhongal? Frequency 72 28 100 Percent 72.0 100.

03] Through which source of advertisement did you know about above dealers? BABASAB PATIL Page 45 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Are you aware of any other Dealers of TVS bike in Bailhongal? 80 72 60 40 Frequency 28 20 0 yes no Are you aware of any other Dealers of TVS bike in Bailhongal?  The graph reveals that 72 respondents are aware of others dealers and distributors of TVS bikes in Bailhongal and 28 are not aware. This means that awareness level of TVS bikes in Baihongal is high but there is scope for further improvement.

0 7.0 10.0 100.0 100.0 60.0 93.0 9.0 7.0 79.0 Cumulative Percent 20.0 40.0 Valid Percent 20.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Through which source of advertisement did you know about above dealers? Frequency 20 40 9 10 14 7 100 Percent 20.0 14.0 100.0 40.0 9.0 14.0 69.0 10.0 Valid Road shows News paper Fairs TV ads Sales person Hoardings Total 30 28 20 20 14 10 15 Frequency 9 7 7 0 R ad s w o ho s N s ew paper Fairs T A V ds Leaflets Sales P o ers ns H ardings o  20 respondents say they know the dealers through the Road shows  40 respondents say they know the dealers through the News paper  9 respondents say they know the dealers through the Fairs  10 respondents say they know the dealers through the TV ads BABASAB PATIL Page 46 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  14 respondents say they know the dealers through the Sales person  7 respondents say they know the dealers through the Hoardings 04] Do you watch /read advertisement? BABASAB PATIL Page 47 .

05] Which news paper you prefer reading? BABASAB PATIL Page 48 . and respondents likes to read /watch the  15 not likes to read /watch the advertisement.0 Valid yes no Total Do you watch /read advertisement? 100 80 85 60 40 Frequency 20 15 0 yes no Do you watch /read advertisement?  The graph shows that 85 advertisement.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Do you w atc h /r ead ad vertis emen t? C u mu lative Freq ue ncy Percen t Valid Pe rce nt Percen t 85 8 5.0 85.0 10 0 1 00 .0 85.0 15.0 15 1 5.0 1 00.0 10 0.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Which news paper you prefer reading? Frequency 50 21 7 5 17 100 Percent 50.0 21.0 7.0 5.0 17.0 100.0 Valid Percent 50.0 21.0 7.0 5.0 17.0 100.0 Cumulative Percent 50.0 71.0 78.0 83.0 100.0

Valid

Tarun Bharat Vijay Karnataka Deccan Herald Prajawani The Times of India Total

W hich news paper you prefer reading?
60 50

50

40

30

Frequency

20

21 17

10 7 0 T arun Bharat V ijay Karnataka D eccan H erald P rajaw ani 5 T T es o India he im f

W hich news paper you prefer reading?

 50

respondents say they Prefer to read Tarun Bharat

 21 respondents say they Prefer to read Vijay Karnataka  7 respondents say they Prefer to read  5 respondents say they Prefer to read  17 respondents say they Prefer to read Deccan Herald Prajawani The Times of India

06] Have you come across any ads of GUIAPPANNAVAR AUTO LTD in news paper which you read?

BABASAB PATIL

Page 49

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Have you come across any ads of Gulappanavar Auto LTD in news paper which you read? Frequency 35 65 100 Percent 35.0 65.0 100.0 Valid Percent 35.0 65.0 100.0 Cumulative Percent 35.0 100.0

Valid

yes no Total

Have you come across any ads of gulappanavar auto in news paper which you?
70 60 50 40 30 20 10 0 yes no 35 65

Frequency

 The graph shows that 65 respondents have not seen any ads GUIAPPANNAVAR AUTO LTD of TVS motors in news paper , and  30 respondents have seen the ads

07] Which ad of TVS does you like in TV?

BABASAB PATIL

Page 50

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR

Which ad of TVS does you like in TV? Frequency 6 40 5 25 20 4 100 Percent 6.0 40.0 5.0 25.0 20.0 4.0 100.0 Valid Percent 6.0 40.0 5.0 25.0 20.0 4.0 100.0 Cumulative Percent 6.0 46.0 51.0 76.0 96.0 100.0

Valid

Victor GL Scooty pep Star city Flame Apache TVS star Total

W ich a of T S does y lik in T ? h d V ou e V
5 0

4 0

4 0

3 0 2 5 2 0 2 0

Frequency

1 0 6 0 V to G ic r L S o ty p p co e 5 S rc ta ity F m la e A a he pc

4 T Ss r V ta

W ich a of T S d s you lik in T ? h d V oe e V

 6

respondents say they like advertisements of Victor GL bike

 40 respondents say they like advertisements of Scooty pep  5 respondents say they like advertisements of Star city bike Page 51

BABASAB PATIL

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  25 respondents say they like advertisements of Flame bike  20 respondents say they like advertisements of Apache bike  4 respondents say they like advertisements of TVS star bike . 08] I like ad of above. because of BABASAB PATIL Page 52 .

0 100. because of Frequency 50 33 12 5 100 Percent 50.0 Valid Percent 50.0 95.0 33.0 Cumulative Percent 50.0 33.  12 respondents say they like advertisements because of Action.  33 respondents say they like advertisements because of Humor.0 12. e u  50 respondents say they like advertisements because of celebrities.0 5.0 100.0 Valid Celebrities Humor Action Thriller Total I lik a of a ov b u of e d b e.0 100.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR I like ad of above.  5 respondents say they like advertisements because of Thriller.0 83.0 12. eca se 6 0 5 0 5 0 4 0 3 0 3 3 Frequency 2 0 1 0 1 2 5 C le ritie e b s H o um r A tio c n T hrille r 0 I lik a of a ove b ca se of e d b . 09] After watching the ads what were your reactions BABASAB PATIL Page 53 .0 5.

0 3 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR A r w tching the a w t w re yo re ctio fte a ds ha e ur a ns F requency 19 2 1 2 0 3 3 7 100 P ercent 19. 10] Have you seen any Hoardings of GUIAPPANNAVAR AUTO LTD in Bailhongal? BABASAB PATIL Page 54 .0 V alid C alled the dealer V the dealer isit G athered m ore inform ation from friends/ others B se the internet row N action o T otal At r w t h gt ea sw a w rey u re cio s f e ac in h d h t e o r a t n 4 0 3 7 3 0 2 0 Frequency 1 9 2 1 2 0 1 0 0 C lle t ed a r a d h e le V it t ed a r is h e le G t e dm rein rm ah re o fo 3 N at n o cio B w et eine e ro s h t rn t Ae w t h gt ea sw a w rey u re cio s f r ac in h d h t e o r a t n t After watching the add  14 respondents preferred to call the dealer.  21 respondents preferred to visit the dealer.0 100.0 100.  3 respondents preferred to browse the internet  37 respondents did not take any Action.0 100.0 40.0 2 0.0 3 .0 63 .0 V alid P ercent 19.0 2 1.0 C ulative um P ercent 19.0 3 7.0 2 0.0 3 7.  20 respondents preferred to gathered more information from friends/others.0 60.0 2 1.

0 Valid Percent 30.0 Cumulative Percent 30.0 70.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Have you seen any Hoardings of Gulappanavar auto baihongal? Frequency 30 70 100 Percent 30.0 100.0 100. GUIAPPANNAVAR AUTO LTD and  30 respondents have seen the Hoarding.0 70.0 100.0 Valid yes no Total Have you seen any Hoardings of Gulappanavar auto in bailhongal? 80 70 60 40 Frequency 30 20 0 yes no Have you seen any Hoardings of Gulappanavar auto bailhongal?  The graph shows that 70 respondents have not seen any Hoarding of. 11] I would buy at above dealers point because BABASAB PATIL Page 55 .

0 10.0 Cumulative Percent 39.0 100.0 100.0 37.0 63. s rvic fte a s e e I w ld b y a a ove d a rs p t b ca se ou u t b e le oin e u  39 respondents say they would buy at mentioned dealer because sales person are good BABASAB PATIL Page 56 .0 Valid Percent 39.0 14.0 14.0 10.0 37.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR I would buy at above dealers point because Frequency Valid The sales people are good Quality of service and responsive is very good Easy finance assistance is available After sales.0 I w u b y a a o e d a rs p t b ca se o ld u t b v e le oin e u 5 0 4 0 3 9 3 0 3 7 2 0 Frequency 1 0 1 4 1 0 0 T s le p o lea he a s e p re Q lity o s rvic a ua f e e E s fina ea s ta ay nc s is A r s le . service is good Total 39 14 10 37 100 Percent 39.0 100.0 53.

BABASAB PATIL Page 57 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  14 respondents say they would buy at mentioned dealer because quality of service is very good  10  37 respondents say they would buy at mentioned dealer because easy finance is respondents say they would buy at mentioned dealer because after sales available service is good .

0 7.0 42.0 100.0 15.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR 12] Which sources of advertisement according to you would be more effective in Bailhongal city for sale of bikes? Which sources of advertisement according to you would be more effective in Bailhongal city for sale of bikes? Frequency 14 28 9 7 15 7 20 100 Percent 14.0 28.0 7.0 7.0 20.0 9.0 Valid Percent 14.0 51.0 7.0 58.0 9.0 Cumulative Percent 14.0 80.0 15.0 28.0 100.0 73.0 20.0 Valid Road shows Newspaper Fairs TV Ads Leaflets Sales Persons Hoardings Total W hich sources of advertisem according to you would be m ent ore effective 30 28 20 20 14 15 Frequency 10 9 7 7 0 Ro sho ad ws Newspaper Fairs TV Ads Leaflets Sales Perso ns Ho ardings Which sources of advertisement according to you would be more effective The graph shows that: BABASAB PATIL Page 58 .0 100.

 7 respondents say TV ads would be more effective.  15 of the respondents say leaflets would be more effective.  28 respondents say newspaper would be more effective.  9 respondents say fairs would be more effective.  20 of the respondents say Hoardings would be more effective BABASAB PATIL Page 59 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  14 respondents feel that the road shows would be more effective in Bailhongal for the sale of bikes.  7 of the respondents say sales persons would be more effective.

SUGGESTIONS AND CONCLUSION BIBLOGRAPHY.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR PART – 6 • • FIDINGS. BABASAB PATIL Page 60 .

17% respondents prefer reading The Times of India  65% respondents has not come across Bailhongal TVS ads in news paper and 35% come across ads in news paper 40% respondents like Scotty pep ad in TV and 25% respondents like flame followed by 20% respondents like Apache  BABASAB PATIL Page 61 . 28% respondents are not aware  Sources through which respondents came to know about GulappanavarTVS MOTORS o Road shows o o o o Newspaper Fairs TV ads Sales person 20% 40% 9% 10% 14% 7% o Hoardings  85% respondents watch/read ads everyday and 15% respondents don’t watch/read ads everyday 50% respondents prefer reading Tarun Bharat and 21% respondents  prefer reading Vijay Karnataka . followed by fuel efficiency is 30%  72% respondents said they are aware of other dealers/distributors of TVS bikes in Bailhongal .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR FINDINGS  The criteria on the basis of which respondents bought TVS bike is low price as said by 39% of respondent .

GUIAPPANNAVAR AUTO Vidhya Nagar in Bailhongal only 30% respondents have seen the hoardings 14% of the respondents feel that the road shows would be more effective in Bailhongal for the sale of bikes.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR  50% respondents like the above ad in TV because of celebrities .37% respondents has not taken any action 70% respondents have not seen the hoardings of.20% of the respondents feels hoardings are more effective   BABASAB PATIL Page 62 . 7% of the respondents say TV ads would be more effective. 33% respondents like because of humor After watching the ad 19% of the respondents preferred to called the dealer. 20 % of the respondents preferred to gathered more information from friends/others. 28% of the respondents say newspaper would be more effective.

TVS Flame is the new launched bike Gulappannavar auto established on July 1998. TVS Victor and Apache are the most technically sophisticated bikes. TVS pep Wimbledon is the most demanding bike. TVS pep.It offers better service to satisfy every customer BABASAB PATIL Page 63 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR CONCLUSION GUIAPPANNAVAR AUTO is an only TVS bike showroom in Vidhya Nagar in Bailhongal TVS two wheeler is a well known two wheeler manufacturing company in India.It has record of selling more than 1200 bikes in short period of time .

road shows. local TV spot networks. So company should emphasis on this mean of advertisement so as to create awareness 2) To make ads effective company should use celebrities in ads and there should be action and thrill in ads that attracts viewer 3) Company can think of installing hoarding n prime locations for the visibility 4) The company should spend more on advertisement that is news paper. hoardings. The company should try to attract the attention of the customer towards the advertisement 5) Gulappanavar TVS motors should involve as many as financial partners for easy finance assistance to the customer 6) Gulappanavar TVS motors can still improve the quality of service offered to the customer BABASAB PATIL Page 64 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Recommendation 1) Newspaper is the media through which most of the customer could know about GUIAPPANNAVAR AUTO.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Annexure: QUESTIONNAIRE Dear Sir / Madam. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLIMENTED BY GUIAPPANNAVAR AUTO LTD COMPANY TO INCREASE SALES”. 1] Which TVS bike do you own? ________________________________________________________________ 2] I bought/would like to buy TVS bike because of a) Advertisement b) Low price c) Brand Name d) Fuel Maintenance 3] Are you aware of any other Dealers of TVS bike in Bailhongal? BABASAB PATIL Page 65 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR Yes No If Yes. which _________________________________________________ 4] Through which source of advertisement did you know about above dealers? a) Road shows b) News paper c) Fairs d) TV ads e) Sales person f) Hoardings 5] Do you watch /read advertisement? Yes No 6] Which news paper you prefer reading? BABASAB PATIL Page 66 .

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR a) Tarun Bharat b) Vijay Karnataka c) Deccan Herald d) Prajawani e) The Times of India 7] Have you come across any ads of Gulappanavar TVS MOTORS in news paper which you read? Yes No 8] If yes which TVS bike did you see in the advertisement? BABASAB PATIL Page 67 .

because of a) Celebrities b) Humor c) Action d) Thriller 11] After watching the ads what were your reactions a) Called the dealer BABASAB PATIL Page 68 .EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR 9] Which ad of TVS does you like in TV? a) Victor GL b) Scooty pep c) Star city d) Flame e) Apache 10] I like ad of above.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR b) Visit the dealer c) d) e) Gathered more information from friends/ others Browse the internet No action 12] Have you seen any Hoardings of Gulappanavar TVS MOTORS in Bailhongal? Yes No 13] In future if you would like to buy TVS bike where would you buy it in Bailhongal ____________________________________________________________ 14] I would buy at above dealers point because a) The sales people are good BABASAB PATIL Page 69 .

Hoardings BABASAB PATIL Page 70 . Fairs d.EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR b) Quality of service and responsive is very good c) d) Easy finance assistance is available After sales. TV Ads e. service is good 15] Which sources of advertisement according to you would be more effective in Bailhongal city for sale of bikes? a. Sales Persons g. Road shows b. Newspaper c. Leaflets f.

EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR BIBLIOGRAPHY BOOKS Marketing Management by Philip Kotler Marketing Research WEB SITES www.com www.google.com By Naresh Malhotra BABASAB PATIL Page 71 .tvsmotors.