Aknowledgement • . First and foremost I offer my sincerest gratitude to my guide,Mr. Ashish Hooda ,who has supported me throughout my field survey with his patience & knowledge w hilst allowing me the room to work in my own way.I attribute the level of my pro ject work to his encouragement &effort & without him this report,too,would not h ave been completed or written.One simply could not wishfor a better or friendlie r supervisor. • The special thank goes to the helping staff of Puma showroom, Sec4 9, Sasssssinik colony , Faridabad and NH-10 ,Rohtak, Gurgaon .The support & work ing environment that they gave truly help the progression & smoothness of the fi eld survey.The co-operation is much indeed appreciated.They sourced me to the re quired study materials & details through which much of the work has been done. • N ot least,I should thank my family,for their patience & forbearance whilst I have spent hundreds of hours working on it.

HISTORY OF PUMA Puma is one of the best-known sports brands in the world, and the company’s histor y is as exciting and varied as its range of shoes. The brand’s roots are shared wi th adidas and go back to 1924 when a new footwear company called Gebnuder-Dassle r Schuhfabrik was founded in Herzogenaurach, Germany. It wasn’t until 1948 that th e Puma name was first used with the formation of Puma Schuhfabrik Rudol Dasslernow known simply as Puma. Puma brand history 63 years old.Puma pounches on top award, but kiwi company holds its own in globalPuma is a German brand.It is esta blished in 1948.the puma company boots and Shoes have grown to be recognized for their best performance quality and design.Since 1769, beforeFrench Revolution p uma brand has existed,at that time blades and razors.for intial production of sp orts shoes factory,but today the world’s leading companies,puma sneakers and embar ked on a path of development puma, the sports clothing company has a job opening for lifestyle specialist in Hungary. Puma garments fabric are high quality for the purpose of comfortable way,and other product of puma brand material is also good variety.

with the introduction of the modern cat logo. and the Olympic Games in Mexico.atld stabLfity to the upper section of each shoe. barefoot with his Pumas beside him. As he took the stand to r eceive the gold medal. and the Olympic Committee expelled both protesters from the Olympic Vill age. An incident involving 200 m champion Tommie Smith. The 1960s brought Puma its fair share of drama – particularly 1968. . Smith and teammate Jo hn Carlos made the black power salute in protest of the inequality still endured by African-Americans at that time. Introduced in 1956. runner Josef Barthel of Luxembourg brought Puma its first Olympic Gold when he won the 1500 m in Helsinki. The ‘formstripe’. the strip gives extra strength. has been t he trademark of the brand ever since. which was an important year for the brand. He left his sneakers on the rostrum for all to see. Far from being a mere aesthetic addition. who won in Puma spikes. made the 1968 Games notorious.In 1952.

• • • • • • • In 1948 Rudolf Dassler split from his brother s company. Hone st. Introduction o f the ATOM. Running. Tretorn and H ussein Chalayan. apparel and accessories. PUMA starts in Sp ort and ends in Fashion. Adidas. 1948: Foundation of Puma Schuhfabrik Rudolf Dassler (October 1. and by staying true to the values of being Fair. Herzogenaurach. Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen. Puma s first football shoe. 1920: Rudolf Dassler and his brother Adolf start making sports shoes. It is committe d to working in ways that contribute to the world by supporting Creativity. SAFE Sustainability and Peace. Its Sport Performance and Lifestyle labels include cate gories such as Football. The PUMA Group owns the brands PUMA.     .). Germany. Motorsports. to form his own shoe company calledPuma. Positive and Creative in decisions made and actions taken. 1924: Foundation of Gebrüder Dassler Schuhfabrik. PUMA is one of the world’s leading sport lifestyle compa nies that designs and develops footwear. Yasu hiro Mihara and Sergio Rossi.

• 1974: Rudolf Dassler dies. • 1976: Introduction of the revolutionary S. He beg ins working on their development and production. the predecessor model to the KING. • 1968: Launch of the leg endary KING. • 1986: Transformation into a stock corpora tion.• 1949: Rudolf Dassler has the idea of football shoes with removable studs. • 1952: Introduction of the SUPER ATOM.A. • 1966: L aunch of the WEMBLEY.       . PUMA is the first manufacturer to offer sports • shoes with Velcro® fas teners. are involved. • 1953: Developme nt of ATOM s successor: the BRASIL. • 1958: Introduction of PUMA s signature forms trip at the FIFA World Cup in Sweden.P. • 1960: Introduc tion of the technologically advanced vulcanization production technique. • 1959: The company is transformed into a li mited partnership named PUMASportschuhfabriken Rudolf Dassler KG. Many football experts.-Technology • 1982: A rmin Dassler invents the DUOFLEX sole. His sons Armin and Gerd take over the company s management. like Sep p Herberger.

The company starts a cooperatio n with designer Jil Sander. 1994: The first profit since the company s IPO in 1986 is regeristered. share capital reaches DM 70 million. 1996: Puma is listed in the German M-DAX index. a growth control system for children s shoes. becomes majority shareholder. National Football League (NFL). 2000: Production of fireproof footwear in partnership with Porsche and Sparco.     . 1992: Capital increase by DM 20 million. 1990: Introduction of INSPECTOR. 1998: Puma merges sports and fashion. V. the first foam-free midsole. 1999: Puma becomes an official on-field supplier of the U. 1997: Launch of the C ELLERATOR. 2001: Acquisition of the Scandinavian Tr etorn Group. Proventus/Aritmos B. introdu ction of the CELL technology. 1993: Jochen Zeitz is appointed Chairman and CEO.• • • • • • • • • • • • 1989: Launch of the TRINOMIC sport shoe system. 1991: Launch of the DISC SYSTEM s ports shoe.S.

2007: Voluntary public take-over by Pinault-Printemps Redoute.A.F . Puma were the commercial sponsors for the 2002 anime series. Designer and artist Hussein Chalayan becomes Creative Director. Pum a also acquires a majority stake in Chalayan s business and Hussein Chalayan. the company had a revenue of 1. • •   . 2008: Melody Harris-Jensbach is appointed Deputy CEO. 2005: Mayfair Vermögensv erwaltungsgesellschaft mbh acquires a total of 16. Hun gry Heart: Wild Striker.204 employees and distributes its products in more than 80 countries. For the fiscal year 2003.E.• • • • • • • 2002: Launch of the SHUDOH. 2004: Collaborative partnership with world-renowned designer Philippe Starck.274billion. Introduction of the S.91% shareholding. concept. Pr esent day Puma AG has approximately 9. 2006: The co mpany is listed in the Dow Jones Sustainability Index. a specific tool developed to continuously improve social and enviro nmental standards. with the jerseys and clothing sporting the Puma brand. 2003: Majority shareholder Monarchy/Regency sells it s shareholdings to a broad base of institutional investors. Shoe collection in cooperation with Alexander McQueen. Prolongation of the con tract with Jochen Zeitz by five years.

PU MA is the official sport and lifestyle apparel. PUMA is the official supplier to five European national teams. In the United States. Clyde. • Puma is a sports and lifestyle leader in footwear categories like Soccer. Austria.ABOUT PUMA • Puma is one of the world’s leading sports companies that designs and develops foot wear. apparel and accessories. Ango la. Ghana. as seen in the Suede. Morocco. Cameroon. Th eir Motorsport collection features officially licensed Ferrari and Ducati logowe ar. Tunisia and Namibia. Running and M otorsports. Roma. • In soccer. PUMA has a long-standing relationship with 11 African so ccer federations including current African champion Egypt. Ivory Coast. Speed Cat. El Rey. Mostro. Switzerland. Senegal. Puma is famous for great design with plenty of style. In addition. footwear and equipment supplier to the Women’s Professional Soccer league (WPS). Bulgaria and Czech Republic. . PUMA starts in Sport and ends in Fashion. in cluding defending world champion Italy. First Round and Cabana Racer.


such as advertising agencies or marketing companies. We only send marketing in formation to those customers who specifically sign up for our mailing list. .Marketing Information PUMA does not sell or otherwise share your personal information with anyone else . Cust omers can opt-out of receiving information by using the "unsubscribe" option in any marketing e-mail that they receive or by changing their preferences in the " My Account" section of the site.

For those customers who have registered for the mailing list. We will not disclose your personal informatio n to any third party without your written consent unless required to do so by la w. we are required by law to keep your personal information for a s pecified period of time. such as credit. .or debitcard purchases.Disclosure And Retention Of Personal Information PUMA will share your personal information internally with those staff members wh o need it to complete your purchase or carry out your instructions regarding the receipt of marketing information. their personal information is kept until we are notified that they no lon ger want their information stored. In some cases. PUMA keeps your personal information for only as long as required to fulfill the purpose for which it was collected.

and by staying true to the values of being Fa ir. SAFE Sustainability and Peace. It is committed to working in ways that contribute to the world by supporting Creativi ty. Golf and Sailing. Honest. Motorsports. apparel and accessories. The Bla ck label features collaborations with renowned designers such as Alexander McQue en. PUMA is one of the world’s leading sport lifesty le companies that designs and develops footwear. Treto rn and Hussein Chalayan. PUMA star ts in Sport and ends in Fashion. Yasuhiro Mihara and Sergio Rossi.Commitment to Children PUMA does not collect or maintain information from those people that we know are under 13 years old and we do not specifically target this group in our marketin g materials or other advertising. . The PUMA Group owns the brands PUMA. Running. Its Sport Performance and Lifestyle labels incl ude categories such as Football. Positive and Creative in decisions made and actions taken.

The puma or mountaion lion can climb up and down trees.we wanted to learn more about this we could te ach other people about their life and other important facts. . Adaptions : pumas have large feet that are used for jumping great height. :long tails are used to balance themselves on their jumps and steep edges.About brand logo Why chose the puma logo? Puma is a mountain lion.


. PUMA. It attract most of the Indian and international company towards them. Dominos. Ell e etc. There are different international competitor which are present in the Indian market like Lee. Levi’s. Most of the Indian people prefer imported stuff because they think imported company provided better look and they charge lower prices but in the case of Shoes and Garments it’s not like that. These company try to attract most of Indian customer. Mc Donald. Nike.Indian market is one of the fast booming market in the world. Due to the globalization mos t of international branded company inter in the Indian market and increase the c ompetition between them.

The size.Additionally. . backgrou nd and color of the Puma logo can be modified or changed without altering its in tegrity. the Puma logo is also multifunctional and can be used for differen t purposes easily while keeping its original identity intact. the Puma logo effectively manages to brand the company and it s products. No doubt.

sports.ABOUT APPAREL PRODUCTS OCCASION Casual. WIDTH Comfortable Normal . party.

• Constructions Details OF PRODUCTS SLEEVE • SHORT SLEEVE • Full sleeve • Meigar sleeve • SLEEVELESS NECK • V-NECK • ROUND NECK • DEEP NECK .









00 – $80.00 – Above $120.Puma Jewelry & Watches • Price Range – Below $40.$60.$120.00 – $60.00 .00 – $40.00 .$80.00 .00 .


PUMA COLOURS RANGE • Beige. Silver . Yellow.Pink. Mustard. Nubuck . Gold. Red.Multi Color. White. Orange . Black. Blue. ALL STYLE Aviator wayfarer . Green. Grey .. Purple. N. Brown.A.

To know about customer acceptance of the product.The main objective of this study are – To understand why customer buy a particular product. . To know the marketing oppor tunities. To analyze the custo mer expectation from the manufacturer. To help the company to know what behavior of consumer in footwear case.

Men s Bags Backpacks Duffel Bags Sling Bags Portfolio Bags Kids Bags Backpacks School Bags Stationary Bags Women s Bags Handbags Clutches Vanity Cases Wallets Backpacks Du fel Bags       .

BAGS PRICE RANGE0-500Rs 500-1049Rs .

slippers. sandles. flotters.FOOTWEAR Shoes.etc. HEEL HEIGHT Up to-3cm 3cm-5cm MATERIALS Leather Fabric .

ensuring that we maintain the high level of desirability necessary for s ustainable growth. In orde r to achieve these goals. in dividualism.Puma Shoes The brand is focusing on bringing distinctive designs and a global outlook to ea ch product range by blending influences of sport. Concurrently. . lifestyle and fashion. spontaneity. our brand template emphasizes PUMA’s distinctiveness. in areas where licensee growth is desired. internationalism and sporting heritage. An important p art of our brand strategy is maintaining vigilant watch over our distribution ch annels. we w ill provide solid guidance and strict alertness to make certain that the brand’s o bjectives and direction are maintained.


2699-3999Rs 4999-5999Rs 5299-8099Rs.PRICE RANGE s. . .

or exported worldwide. You can use them on your products in this is an inexpensive way to purchase barcode numbers for your retail products . This is a once-only cost. The b arcode numbers originate from GS1-US (previously know as the Uniform Code Counci l .UCC). or in rupees directly into our bank account. excluding images. You don t have to pay any joining fees or annual fees . Pay in $US by credit card.It is contains information that a computer can read • What We Offer • You can purchase a single barcode number for only $30USD or Rs1400 (or even less if you buy more barcodes). and then the barcode numb er is yours for life.Puma Apparel Barcode Barcode:-A pattern of thick and thin lines that is printed on things we buy . • The EA N-13 barcode numbers we supply are designed for use on retail products internati onally.   .

• You c an confidently purchase barcode numbers from us . • You become the legal owner of you r barcode number. Our company is fully owned by a charity. We guarantee that we won t sell duplicate numbers . Afr ica & else in the world can legally use yo ur barcode number.we are a legal company establi shed in New Zealand. including helping disadvantaged children in Asia. Our office is in Auckland. so all profits go to wards charitable purposes. If you stop making y our current product.• Your barcode number will be unique . NZ .we are ca reful to ensure we only sell each number once.please remember there is a time difference).   . you can reuse your barcode number on another product. You can use it on any product you choose.feel free to call and talk with us ph +64 9 445 1296 (this is our office in NZ .

• We can supply you with EAN-13 retail barcode numbers. • We can provide you with a Guarantee Certificate in . ISBN. We can also create the actual barcode graphic image for you & supply it in . • We can create your ba rcode images if you already have a EAN.tif. . UPC. or if y ou require ITF-14 or TUN carton codes.bmp. or as a paper copy.pdf format. ISSN or other number.eps and other formats.wmf. . . or UPC-A barcode numbers ( used in the USA). .

. ¡ . eps & pdf formats) $20USD or Rs900 ea ch Guarantee Certificate postal version $20USD or Rs900 ISBN & ISSN barcodes (in cludes images in .includes barcode images & Gu arantee Certificate (includes images in . . .jpg.jpg. . . .bmp. • • • • The price per barcode number reduces if your purchase more numbers.bmp. eps & pdf formats) $20 or Rs900 each.tif.jpg. eps & pdf forma ts) Contact us for bulk pricing if you require more numbers.tif.jpg. .bmp. eps & pdf formats). . Artwork (if you already have a barcode num ber) (includes images in . eg 10 barcod e numbers are $29USD or Rs1350 eachincludes barcode images & Guarantee Certifica te (includes images in .bmp.tif.Pricing • Starts at $39USD or Rs1800 for one barcode number .tif.

39. PZN. 25. • If equipped with the Optional Barcode Ins pection. In addition to the well-known codes like EAN. without any additional time or effort. decodability and qua lity according to CEN/ANSI. • The Barcode option of Eye C allows testing all relevant Barcodes for correct content.Barcode Inspection • The EyeC GmbH offers solutions for barcode inspection. 128 the Proofiler can also test the newer RSS-Codes or two-dimens ional codes like the Data matrix code. and inspect each pa rticular barcode. . L aetus. the EyeC Proofiler will automati cally identify and locate all barcodes on your print sample.


BRAND PRONUNCIATION • Puma Brand of shoe Name: Puma • Phonetic Pronunciation: POO-muh • Audio Pronunciatio n: Tags: brands. .

Who is the brand ambassador of dove soap? • thrisha . Who is the brand ambassador of cadbury bournvita? Sania Mirza i s the new brand ambassador of Bournvita How do you say the brand puma? YOU say i t PEWW MAA.BRAND AMBASSANDAR • • • • • • • • • Who is the brand ambassador? ilaya thalabathy vijay Who is the animal on th nd puma? A puma.

• Brand care Label .


. • It is the official sponsor for FIFA World cup.PUMA TODAY • Puma AG has approximately 9204 employees and distributes its products in more th an 80 countries. • Puma has partnership with Ferrari BMW. • Puma is the main prod ucers of enthusiast driving shoes and race suits. • CEO and chairman jochen Zeitz since 1993.

• .PUMA FACTS • Puma AG is the third top successful company in the World of sportswear.5% of 2007 revenue). • Puma AG is agg ressively pursuing expansion opportunities in emerging markets as part of its gr owth strategy. • At the end of 2007.8%).3% of its 2007 sales come from the Americas region.7%).apparel( a nd accessories(6.the company ran 116 concept stores Worl dwide.only 25. • Puma AG manufactures athletic footwear(58.

watches. • 4 years ago prada dared to step into the s port segment. • Diesel • Major fashion brand including:sunglasses.footwear. • Focus on fashion and trends but their price startegy is still too high. .Puma competitors • Prada sports • Well known luxury brand. fragranc es and writing tools • Experienced an unexpected growth rate. • Brand is still situa ted in Itly (jeans production).

Success Factors • Strong presence: sports and lifestyle/fashion market. • Products meeting market de mand. • High innovative and qualitative products. • Big distribution network. • Harnes sing resources and experiences. • Ample knowledge in R and D.

Financial Highlights Financial Reporting: • Puma abides by the International financial Reporting Standards ‘’IFRS’’, AND Reports. • It s earning on a quarterly basis. Business: • Puma is engaged in the development and marketing of broad range of sports and • Li festyle articles including footwear, apparel and accessories.

Financial Highlights Distribution: • Puma distributes its products in more than 130 countries. Total Revenue: • Puma ‘s revenue for the fiscal year 2008 was 2,524.2 million.

India.BRAND CENTRE Germany is the main centre and others are America. . Africa.K. Europe. U.

Kolkata. Mangalore. Lucknow. Trichy . Coimbatore. In Haryana main Puma stores • Gurgaon. Chennai. . Pune . Mysore.In India Puma stores • Bangalore. Hyderabad. Mumbai. Rohtak. Kalyan. Nagpur. Vadodara. Delhi. Bhopal. Chandigarh.

• If you feel that we can make improvements or provide additi onal information please feel free to comment. . please help us correct any errors or let us know if you found this information useful.• How useful was this sizing information? • We make every effort to provide accurate information. • We greatly appreciate your contribution. • Your comments will greatly assist other readers of this information.


40 WAIST 32-34 INSEAM 32 L CHEST 41 .38 INSEAM 33     .37 WAIST 29 .• • • • • • • • Puma Men s Apparel Size Chart US men s size Chest Waist Inseam S CHEST 35 .31 INSEAM 31 • M • • • • • CHEST 38 .44 WAIST 35 .

48 39 .45 35 .55 42 .• XL • CHEST • WAIST • INSEAM• XXL • CHEST • WAIST • INSEAM45 .41 34 49 .

37 WAIST 26 .28 HIP 36 .33 S (4-6) CHEST 33 .34 HIP 42 XS (2) CHEST 30 25 HIP 34 .35 M 38 .38 L (12-14) CHEST .34 WAIST 24 (8-10) CHEST 35 .41 XL (16-18) CHEST 42 .45 WAIST 32 .40 WAIST 29 .32 WAIST 21 .• • • • • • • • • • • • • • • • • • • • • • • • • Puma Women s Apparel Size Chart US women s size Chest Waist Hip .45     .31 HIP 39 .23 HIP 31 .

27 HIP 31 .• • • • • • • • • • • • • • • • • • • • • Puma Youth Apparel Size Chart US youth size Chest Waist Hip S (8) CHEST 26 .35 .32 WAIST 26 .29 HIP 33 .26 HIP 29 .35 W AIST 27 .31 L (1 4-16) CHEST 30 .33 XL (18-20) CHEST 32 .25 HIP 27 .29 M (10-12) CHEST 28 .28 WAIST 24 .30 WAIST 25 .

(WOMEN 11-14) .• SOCKS • • (by shoe size) • • • • • • • • • • • • • • • • • Size Men Women SIZE X-Small MEN 12T-2 WOMEN 1-4 SIZE MEN WOM Small 1-4 3-6 SIZE MEN WOMEN SIZE Medium 5-8 7-10 LARGE(MEN 9.11).



• Branding. • Technology. Opportunities • Fitness hype. • Management and International strategy. . Threats • Actual economic situation. • High competition and imitation of products. • Low financial resources compared to rivals.SWOT ANALYSIS Strength • Experience in R and D. Weakness • Missing sports segments. • Acquisitions and sponsorships.

the latest technology and prestige. • Puma is a Global brand.This is strength in this business.Strength • First. .also an increase in demand is the expected m arket trend. • Puma’s brand image stands for quality . and most of the key personnel come from a ma rketing background.since the industry is marke d driven instead of products driven.The financial growth of puma has been phenomenely. • Puma’s top manag ement is highly marketing oriented. Secondly puma is more diversified than the competiti on.the company’s financial position is extremely strong. and the company has been able to create favorable brand recognition. The company has been in business for a longer time than any of the competition.

. There are not much of promotional activities b eing done by the company .not much advertisement is done.h owever . • The retail sector is very price sensitive. Retailers tend to offer a very simila r experience to the consume. Company should look fo r the same. This may leave it vulnerable if for any reason its market s hare erodes.the income of the business is still heavily dependent upon its share of the footwear market. • The organization does have a diversified range of sports products .Weakness • It is that it doesn’t promote much. however most of its inco me is derived from selling into retailers.

emerging markets such as China and India have a new richer generation of consumers. and Soccer World Cup. th e olympics. • For example.there are also global marketing events that can be utilized to support the brand as the World Cup.Opportunities • The brand is fiercely defended by its owners whom truly believe that puma is not a fashion brand.I PI. building upon its strong global brand recognition. • The business could also be developed internationally. .

Also.Threats • To keep-up with the competition’s penetrating efforts will cost a lot of money and put a lot of pressure on marketing and research and development. the shor t product life cycles ply an important role in the return on investment in a par ticular product line. such an exposure could mean that puma may be manufacturing and/ or selling . • Pu ma is exposed to the international nature of trade. It buys and sells in differe nt currencies and so costs and margins are not stable over long periods of time. Furthermore. weakening markets may be a serious threat.

and at making effective us e of the many opportunities offered by the sport lifestyle market in all categor ies and regions. • It plans to evolve the organization. • Puma plans to evolve the organization through the fostering of un ique company values. .Future of puma • Its aim to be the most desirable sport lifestyle company. Openness. • Qualitative growth and a l ong-term strengthening of brand appeal will be given priority. all compatible with the personality of the brand. The can b e best summarized in four words:Passion. instead of growth at any cost . • Aims at bolstering its position as one of the few true multicategory brands. Entrepreneurship.

Passion • It is not a business that manufactures and sells soap powder or ballpoint pens o r instant coffee. celebrated in stadiums across the globe.Puma Makes products design ed to facilitate the individual achievements that evoke the most Passionate repo nses. It is a business rooted in the passionate world of sporting en deavor.The history of the brand resonates with the great athletes and legendary performances. .

takes on real meaning. barriers dissolve and a much over-us ed word. empowerment. . team workflows seamlessly. where op inions can be shared without fear of blame and where old wisdom can be questione d without the fear of antagonism. respect and understanding flo urish naturally.Openness • Today’s markets place is one of the fastest changing and dynamic on the planet qui ckly and effectively in this environment demands a culture of openness. • In this culture.

puma’s recognition of this is reflected in its determination that everyone in the company understands and embraces the company values. . as we ll as benefits from the experience and integrity of their colleagues.Self-Belief • Global business face new challenges every day. take the tough decisions and realize their ambitions for themselves and. the business. Only with self-belief will individuals have the confidence to make things happen. It is the quality of the people i n these business and their belief in their own abilities that enable these chall enges to be overcome . ultimately.

by -day .Entrepreneurship • Few business succeed without great ideas. .It will also be needed to make it a reality. day. to Zig where others Zag and to seek inspiration beyon d the more obvious boundaries of our business universe. Puma has been built on them and needs them to flow relentlessly hour by hour. Such creativity has insp ired the puma brand strategy .this demands a willingness to thick outside the box.



• Puma is the main prod ucer of enthusiast driving shoes and race suits. • CEO and Chairman Jochen Zeitz since 1993. • Puma has partnership with Ferrari and BMW. • It is the official sponsor for FIFA World Cup.Puma Today • Puma AG has approximately 9204 employees and distributes its products in more th an 80 countries. .