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Marketing Management Group Name :Name Vijay Shiyal Jay Tank Dhaval Vadaliya Bhavin Barvaliya Nikul Bavadiya

Roll No. 251 255 259 268 269

Company :-

“Hero Motocorp Limited”

Que.1.:- Identify Name Of Product That Is Produced By Company.
No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Bike Name Passion XPRO Ignitor Maestro Impulse HF Dawn HF Deluxe Pleasure Splendor + Splendor NXG Passion Pro Super Splendor Glamour Splendor Pro Glamour PGM Fi Achiever Xtreme Hunk Karizma Karizma ZMR

Que.:- 2. Prepared Product Mix Of The Company.

Product Mix Of Hero Motocorp Limited
PL 1 100 CC Bike PL 2 110 CC Bike PL 3 PL 4 PL 5

125 CC Bike

150 CC Bike

225 CC Bike

HF Dawn HF Deluxe Pleasure Splendor NXG Splendor + Passion Pro Splendor Pro

Passion XPRO Maestro

Ignitor Super Splendor Glamour Glamour PGM Fi

Impulse Achiever Xtreme Hunk

Karizma Karizma ZMR

1. Width Of a Product Mix :In the above table Hero Motocorp Carry FIVE product line, therefor the product mix width of Hero Motocorp is FIVE. 2. Length of Product Line :The length of the product line is decided by the number of item in the line. The Length of Hero Motocorp Product is 19. 3. Depth Of The Product Line :Depth of the product line denotes their total number of items under each brand in the line, in terms of variants, shapes, model, pack size. For Example:- Passion bike available in 2 different CC & Same Style, then depth of these would be (2*1)= 2. 4. Product Mix Consistency :It refers to how the various product lines are similar in end use, product requirement, distribution channel or some other way. Hero Motocorp’s product line is consistent. In so far as they are consumer goods that go through the same distribution channels. 5. Length of The Product Line :Length of the product mix refers to total number of product in mix.

Que.3.:- Identify stages of Product Life Cycle for one Product and explain that stage in detail.

Every Product moves through a life cycle, having Five phases and they are: 1. Introduction 2. Growth 3. Maturity 4. Saturation 5. Decline

1. Introduction:
This is the first stage in the life of a product. This is an infant stage. The product is a new one. The new product means “a product that opens up an entirely new market replaces an existing product, or significantly broadens the market for an existing product”. The initial stage needs greater amount for investment. In this case, the product is introduced into the market and made available to the customers with the slow rise in sales. The profit may be low because of heavy advertising and sales promotion in order to stimulate the demand.

2. Growth:
The product satisfies the market. In this stage, a product gains acceptance from the part of consumers and businessmen. Sales of the product increase. Profit also increases. This is the stage where competitors appear along with substitute products in the large numbers. Previous buyers continue in their purchase and new buyers appear. The success of firm depends upon the efficient manufacturing and distributing systems of the product.

3. Maturity:
At this stage, keep competition increases, Sales continue to increase for a while but at a decreasing rate. Competitors go for mark- down price by increases advertising deals. Market expenses increase even after markdown prices, which enable to face competition. Thus, profit is thinned. Additional expenses are involved in product modification and improvement in the marketing mix or/ and product mix or style changes, to attract the consumers and retain the market. Overall marketing effectiveness becomes the factor in this stage.

4. Saturation: In the saturation stage, the sales are at the peal and further increases in not possible. The demand for the product is stable. The rise and fall of sales depend upon supply and demand. At this stage, a replacement of product is needed because the sale of the existing product cannot be increased. 5. Decline: When sales start declining, buyers go for newer and better product. This is because of many reasons- technological advances, consumers shift in tastes, increased competition, etc. at this stage, the product cannot stand in the market, many firms withdraw from market when sales and profits decrease. Price becomes the competitive weapon. Under such a situation, firms shift their attention to other product. The product becomes out of date and fashion. Then the firm will drop the product from the product line.