INTERNSHIP REPORT: UNILEVER PAKISTAN

What UniLever is? Unilever is dedicated to meeting the everyday needs of people everywhere. Around the world UniLever foods and home and personal care brands are chosen by many millions of individual consumers each day. Earning their trust, anticipating their aspirations and meeting their daily needs are the tasks of UniLever local companies. They bring to the service of their consumers the best in brands and both UniLever’s international and local expertise. For more than 70 years Unilever has been providing consumers with quality products and services. UniLever has a portfolio of global, regional and local brands. Some, such as Bertolli, Dove, Hellmann’s,Lipton, Lux, Magnum, Omo and Vaseline, are popular around the world. Others are the first choice for consumers in particular countries. As traditional structures and lifestyles around the world are being rapidly transformed, Unilever continues to respond to consumers’ present needs and, at the same time, to anticipate their future ones. Our strength lies in the deep understanding we have of local culture and markets. Unilever’s strategy is to focus research and development and marketing on our top performing brands, that is, those that are most in demand from consumers. Through our extensive knowledge of trends identified today, we will continue to develop our brands to meet the needs of our consumers tomorrow. , feel and smell great. UniLever products are at home everywhere: favorites with consumers throughout the world, from the emerging markets of Asia and Latin America to the developed economies of Western Europe and North America. UniLever meets the needs of consumers around the world, in both new and established markets. Consumers vary from country to country in their preferences and habits and UniLever adapt many of its brands to suit local tastes. For example, among UniLever’s many teas, it produces around 20 separate brands of black tea specifically tailored for consumption in over 20 different countries and UniLever is constantly sharpening the flavors to suit all its local markets. In some societies, consumers have traditionally washed up by sponging ash, sand or detergent onto their dishes, before rinsing. Learning from these established practices, we developed

Shopping habits also vary and the availability of our brands is a key concern of local managers.our Vim dish wash bar. . Internet technology is improving the way UniLever share best practice and innovation around the world. Global teams. Becel and Florabrands. pool information. UniLever drives to provide better value for customers and consumers. in Tanzania. allowing us to make the most of the vast amount of Information held by our people around the world. UniLever’s R&D activity is focused on six major laboratories and a network of innovation centers around the world. a multi-local multinational.000 employees worldwide with common tools for sharing information –allowing them to deal with millions of electronic messages every working day. which take away the need to boil water when making ice tea. While. They also have a Unilever Intranet. Such knowledge forms the foundation for new. IT has boosted this knowledge-sharing culture. and its cholesterol-owering spreads. They include laundry tablets. UniLever is. easier dispatch through online ordering of frozen foods. Unilever’s research and development teams help to anticipate and meet consumer needs. UniLever research into the human genome means they can now decode the make-up of skin. Recent successes have demonstrated UniLever’s practical ability to respond to consumers and bring innovations to the marketplace. which it has rolled out in more than 30 countries. UniLever adapt the distribution of its brands to suit local realities. customers benefit from swifter. This can reveal such secrets as an individual’s tendency for dryness or their skin protein mix. In Europe. For instance. UniLever’s research and development expertise allows to anticipate the evolving needs of consumers and to create the innovations to meet them. more personal products. UniLever continues to look for new innovation opportunities. Building on a presence that in places stretches back nearly a century. which helps them to manage innovation and best practice around the world. to bring improved cleaning to existing washing routines. in every sense. UniLever’s global IT system helps them to share information around the business and to use their scale and scope to meet consumer needs and reduce their costs. UniLever has piloted bicycle delivery of products to villages inaccessible to motor transport. it keeps closely in tune with local consumers. which have been widely rolled out under the Take Control. UniLever’s computer networks provide over 90. they have always valued the sharing of information across product sectors and geographical locations. for example. Lipton Cold Brew tea bags.

In partnership with organizations around the world. as certified by the Marine Stewardship Council. clean water stewardship and sustainable agriculture. was our first product to come from a sustainable fishery. UniLever is committed to doing business in a responsible and sustainable way. Unilever’s commitment to corporate social responsibility is an integral part of their operating tradition. UniLever reports on their approach and progress in its Social Review. In clean water stewardship. to secure the quality and safety of products and to minimize the environmental impact of their operations. It finds practical expression in the worldwide standards they have set their selves: to ensure the health and safety of Unilever people at work. making this knowledge available to UniLever’s people locally. wherever they are. as in other areas. Its task is to advise and inform its business and suppliers on new sustainability standards. . These are fish conservation. they work with a network of private and government organizations to help communities better manage their local lakes and wetlands. they can continue to develop their business in both a profitable and an environmentally sustainable way. Unilever believes in sustainable development – meeting the needs of the present without compromising resources for future generations.marketing success stories and knowledge via dedicated sites. an Alaskan salmon-based dish. environment and health. through their sponsorship of the Global Nature Fund’s Living Lakes initiative. In 2000. in India access to oral care is limited. UniLever believes that by constantly evolving to meet their changing needs. For example. UniLever aims to be as professional in their management of its social responsibilities as they are in any other area of business. This commitment begins and ends with their consumers. It is outlined in their Corporate Purpose and in their Code of Business Principles. UniLever recognize the need to be explicit about what their social commitment means in practice: to articulate their policies. Unilever has a tradition of support for the local community wherever it operates. For example. Filegro. in particular in the areas of education. and to demonstrate its performance. UniLever has set up of an expert external advisory board. UniLever works to reduce their impact on the environment and to act as a responsible corporate citizen. An example of their work in the area of fish conservation is the Fish Sustainability Initiative. with few dentists per head of population. In sustainable agriculture. UniLever joins with partners to achieve maximum impact. which aims to meet their objective of sourcing all supplies from sustainable fisheries by 2005. they focus on three areas that are directly relevant to their business. In working towards sustainable development.

In China. Lever Brothers Pakistan Limited Lever Brothers Pakistan Limited is largest fast moving consumer Products Company in Pakistan. To further develop their relationships with consumers and communicate the benefits of their brands. it offers the opportunity of a general education and free tuition in traditional dance. Unilever has sponsored Qinghai province’s first Art Hope School. 5: We use our superior consumer understanding to products breakthrough innovation in brand and channel. Lever Brothers Pakistan Limited is a part of UniLever. helping UniLever to get to know its consumers better. health.a global company. 7: Through managing a responsive supply chain we maximize value from supplier to customer. a multinational with deep root in country. 8: We are exemplary through our commitment to business ethics. safety. 4: We strive to remain and every simple and enterprising business. hygiene and beauty through brands products and service that deliver the best quality and value. As the 21st century began. they screened the UK’s first interactive TV commercials. 3: We serve every day needs of all consumers every where for food. In a region where few can afford the cost of basic schooling. music and modern art. they produced the first ever television commercial in the UK. Mission Statements 1: We are the leading consumer product company in Pakistan. 6: Our brands capture the hearts of consumer through outstanding communication. Competition in markets is intense. UniLever uses a variety of media. Lever Brothers Pakistan Limited is producing more than 50 brands in Pakistan. UniLever brand communication has always made the news. not only highly creative television advertising campaigns but also new one-to-one communication via the internet. empowered and committed to deliver double digit growth. In the 1950s. Internet technology is providing a two-way communication channel. environment and involvement in the community . 2: We attract and develop high talented people who are excited. marketing their Colman’s andOlivio brands.UniLever’s oral health and hygiene education programme brought advice and care to over 2.5 million schoolchildren.

I would encourage everyone to believe in and grasp the “art of possibility” and focus on the Must Wins for our business.Statement of Chairman& Chief Executive of Lever Brothers Pakistan Limited “ I am quite convinced that 2002 is poised to be a passionate year for us. System that transform the shape of our business. based on truth and trust. inspired by enterprise culture. Brands which rank highest in consumer’s minds and hearts. and to lead and deliver the results that we have committed ourselves to.” . which is why we should reflect on some exciting possibilities it has to offer:      Power of teamwork. Passionate pursuit to grow and win. Fun environment at work. The challenge for us is to liberate our energies to help grow our business.

Product Lines of UniLever Pakistan Limited .

PERSONAL WASH TOILET SOAPS Lifebuoy (carbolic soap) Lifebuoy Gold (2 varieties) Lux (4 varieties) Rexona (3 varieties) Liril (2 varieties) Breeze FABRIC AND HOME CARE FABRIC WASH Ultra Surf Surf micro Surf Excel Power Surf Sunlight Washing Powder & Soap Wheel HOME CARE Vim Dish Washer/Scourers Vim Bar Vim Powder PERSONAL PRODUCTS HAIR CARE Sunsilk Shampoo (4 varieties) Lifebuoy Shampoo Harmony Soap SKIN CARE Fair & Lovely skin cream and lotion Ponds skin cream Ponds talc .

DENTAL CARE Close-up Tooth paste Pepsodent Tooth Paste OIL AND DAIRY BASED FOOD BANASPATI Dalda COOKING OIL Dalda Cooking Oil (Soya Bean) Dalda Sunflower oil Planta MARGARINE Blue Band INDUSTRIAL FATS A whole range of products for the bakery & oils for the industry. TEA LEAF TEA Yellow Label Yellow label Danedar Richbru Top Star Taaza Leaf Supreme DUST TEA Pearl Dust Ruby Dust A1 MIXTURE TEA Taaza ICE CREAM Cornetto (3 varieties) Feast (2 varieties) .

Feast Stickless Top Ten Star Cup (4 varieties) Callipo Split Fruiti Peddle Pop (3 varieties) 3-D Solo (3 varieties) Polka Cup Panda Dracula Family Packs .