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(Update on the National Tourism Development Plan

)

Philippine Tourism: Gearing for More Fun and Progress

DEPARTMENT

OF

TOURISM

Awards and Citations, 2012
Citations and Awards PH – Top 12 Hottest Destinations in 2013 PH – One of the 15 Hottest Travel Destinations of 2013 PH – One of the 10 Best Regions to Travel in 2013 PH – One of the Travel Destinations in 2013 Boracay – Top Destination for Relaxation Boracay – 2012 Best Island in the World Boracay – Top Best Beach in Asia Tubbataha – CNN Travel’s 50 Best Dive Sites Palawan – No. 4 Holiday Destination in Asia PH – Best Diving Destination Gold Award for Creative Theme Development PH - Best Outbound Tourist Destinations in China Organization Conde Nast Traveller Travel+Leisure Lonely Planet Buceadores (Spanish Magazine) Agoda.com Travel+Leisure Trip Advisor CNN World Smart Travel Asia Marine Diving Fair – Tokyo Expo 2012 – Yeosu, Korea Oriental Morning Post (Consumer Poll)

Siargao – World’s 50 Best Surf Spots
PH – Most Romantic Destination Boracay – Best Beach in Asia and 24th in the World

CNN Travel
Shanghai Morning Post (Consumer Poll) Travel and Leisure’s 2013 Travelers’ Choice 2013

DEPARTMENT

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TOURISM

International Visitor Arrivals, 2012
Growth Rate

11.5%
4.5% 9.9% 3.1% 19.1%

CAGR = 6.7%

4.3 M 3.9 M 3.5 M

3.1 M

3.0 M

12.0%
7.6% 5.3%

5.9%
24.8% 8.4% 9.5%

CAGR = 23.5%10

10.0 M 8.2 M

6.8 M 5.5 M

Visitor arrivals In thousands

DEPARTMENT

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TOURISM

International Visitor Receipts
In US$ Million

CAGR = 29.6%

CAGR = 5.2%

DEPARTMENT

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TOURISM

Domestic Travellers, 2012
Total
2,491.159 2,354.644 1,266.889 1,206.252 18.0% 17.0% 9.1% 8.7% 30.3 M 24.4 M 25.0 M
CAGR = 6.1%

40.7 M* 37.5 M

1,191.753
1.075.000 844.570 654.033 617.079 523.832 486.595 402.815 400.219 360.890

8.6%
7.7% 6.1% 4.7% 4.4% 3.8% 3.5% 2.9% 2.9% 2.6%
* Estimate

CAGR = 10.6%

Preliminary report on Overnight Visitors nationwide in 2012 21.82 Million

56.0M
51.7M

44.7M 40.7M

47.0M

Domestic Travellers In thousands DEPARTMENT TOURISM

OF

Room Capacity, 2012
Destinations Northern PH NCR Central Luzon Other Regions Central PH Western Visayas Central Visayas Other Regions Southern PH Northern Mindanao Available Room 71,804 31,790 15,024 24,990 61,978 15,200 27,447 19,331 28,922 8,113 Number of Establishments 2,248 320 489 1,439 3,220 635 1,306 1,279 1,405 380
New Accommodation Facilities in 2012 Name Fairmont Hotel and Raffles Suites Quest Hotels & Conference Ctr Cebu Calyx Center – Cebu Bellevue Resort - Bohol Tunes Hotel – Cebu Luxent Hotel – Quezon City Rooms 549 427 221 159 150 116

Dohera Hotel – Cebu
Microtel Accropolis – Quezon City

100
84

Hotel Expansion Program in Select Destinations Name Aklan (Boracay Island) Bohol (Panglao Island) Metro Manila Cebu/ Lapu Lapu/ Mandaue Additional Rooms 1,599 1,250 1,123 646

Southern Mindanao
Other Regions Total PH
DEPARTMENT
OF

9,613
11,196 162,704

404
621 6,873

TOURISM

Air Seat Entitlements and Utilization, 2012
Markets Seat Entitlements PH Foreign 1,482,000 1,856,400 702,000 522,600 312,000 2,280,044 1,367,600 109,200 354,640 218,400 109,200 109,200 156,000 355,680 312,000 10,246,964
DEPARTMENT TOURISM

PH 1,177,800 533,624 617,760 239,358 250,068 882,544 958,880 109,200 355,680 0 0 99,112 147,368 313,976 122,304 5,807,674

Entitlement Untilization % Foreign 79.47% 28.75% 88.00% 45.80% 80.15% 38.71% 70.11% 100.00% 100.29% 0.00% 0.00% 90.76% 94.47% 88.27% 39.20% 56.68% 1,339,624 247,520 182,936 178,204 95,368 721,136 897,468 0 346,840 0 0 0 0 158,600 0 4,167,696

% 90.39% 13.33% 26.06% 34.10% 45.85% 31.63% 65.62% 0.00% 97.80% 0.00% 0.00% 0.00% 0.00% 44.59% 0.00% 41.50%

Korea Japan China Taiwan Australia Singapore Hong Kong Canada Malaysia United Kingdom Germany India Indonesia Thailand Viet Nam Total

1,482,000 1,856,400 702,000 522,600 208,000 2,280,044 1,367,600 109,200 354,640 218,400 109,200 109,200 156,000 355,680 312,000 10,042,964

OF

NTDP Accomplishments
 Strategic Direction 1: Improve market access, connectivity and destination infrastructure
   Issued Executive Order No. 29 providing for Pocket Open Skies Policy Negotiated for additional seat entitlements for Korea (28,500 seats), Malaysia (2,000 seats), UAE (10,97 seats) and other key markets Spearheaded the issuance of 14-day visa-free entry for Indian Nationals holding American, Japanese, Australian, Canadian, Singapore, Schengen, and British (AJACSSUK) visas Worked with the industry for the approval by Congress of the bill seeking the elimination of the CCT and GPBT Signed convergence program on enhancing road access to tourist destinations with the Department of Public Works and Highways
DEPARTMENT
OF

(in Billion Pesos)

TOURISM

NTDP Accomplishments
 Strategic Direction 2: Develop and market competitive products and destinations
   Adopted and implemented new Tourism Brand Campaign “It’s More Fun in the Philippines” Participated in over 50 major travel fairs in the Asia-Pacific, Europe, North America and India and introduced “Its More Fun in the Philippines” Organized over 70 familiarization tours for travel agents and media to help generate a higher level of awareness on the country Tapped new source markets such as India, Russia, Middle East, Indonesia Designated the following tourism enterprise zones which will generate investments and employment: Ciudad de Victoria (Bulacan), Resorts World Manila Queen’s Castle Organized Philippine tourism sales missions to provide a platform for business meetings between Philippine travel trade and their foreign counterparts
DEPARTMENT
OF

 

TOURISM

NTDP Accomplishments
 Strategic Direction 3: Governance and Human Resources
 Conducted 225 capacity building programs for local government units in the areas of planning, product development, statistics, policy and governance, as well as for industry workers to enhance skills and competencies Spearheaded the development of 217 tourism products in the various regional destinations under the leadership of the regional offices, to provide livelihood and jobs for local communities and spur local economic growth Accredited 3,441 tourism enterprises that include accommodation facilities, travel and tour companies, tour guides and tourist transport Developed the new standards for tourism accommodation facilities and the new hotel rating system

DEPARTMENT

OF

TOURISM

NTDP Accomplishments
 Strategic Direction 3: Governance and Human Resources
 Pursued convergence programs with:

DENR – Biodiversity Partnership Program which will focus on ecotourism development in eight (8) key biodiversity area
DILG – Local Economic Development which will enhance LGUs capacity to plan and develop their tourism potentials in select areas of Regions V, VI, VII, VIII and XII. Currently, new sites will be identified in coordination with the DOT

DA – Agritourism Program to harness farm-to-tourism sites products that will raise income of local communities while providing alternative tourism experience for foreign and domestic visitors
DOTC – Airport, Seaport and Land Transport Development focus on prioritizing the upgrading, rehabilitation, improvement and construction of new facilities and improving services (NAIA, Cebu, Kalibo, Bohol, Puerto Princesa, etc) Tourism Congress/ REID Foundation – DOT Civil Society Partners TOURISM

DEPARTMENT

OF

Target, 2012 - 2016
Indicators International Tourism Visitor Arrivals (mil) Length of Stay (nights) Average Daily Expenditure (Pesos) Visitor Receipts (Pesos bil) Domestic Tourism Domestic Travellers (mil) Domestic Trips (mil) Length of Stay (nights) Average Daily Expenditure (Pesos) Domestic Receipts (Pesos bil) 40.7 162.7 4.7 2,469.0 1,152.0 44.1 176.2 4.7 2,580.0 1,298.6 47.7 191.0 4.7 2,593.0 1,409.2 51.7 206.9 4.7 2,739.0 1,607.1 56.1 224.2 4.7 2,922.0 1,852.1 4.6 8.0 4,431.0 156.0 5.5 8.0 4,914.0 205.4 6.8 8.0 5,431.0 269.9 8.2 8.0 5,939.9 350.4 10.0 8.0 6,470.0 455.0 2012 2013 2014 2015 2016

DEPARTMENT

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TOURISM

Economic Impact Projection, 2012 - 2016
Indicators 2012 2013 2014 2015 2016

Gross Domestic Product Total Visitor Receipts (Pesos bil) Tourism GVA (Pesos bil) Share to GDP (%) 1,308.0 650.8 6.2 1,504.0 748.3 6.7 1,679.1 835.4 7.0 1,957.5 974.0 7.8 2,307.1 1,147.9 8.7

Employment Tourism employment (mil) Share to National Employment (%) 4.2 11.6 4.9 13.0 5.4 14.2 6.3 16.2 7.4 18.8

DEPARTMENT

OF

TOURISM

Thank you!

DEPARTMENT

OF

TOURISM