India Online 2007: Top Line Findings

Land survey undertaken in April 2007. Sampled 10,000 households in 31 cities of various population sizes (population size of 20,000 plus) across all the 4 regions of the country. To estimate Internet user-ship and derive appropriate ‘weights’ to make online survey data representative of the entire online urban population.

Methodology

A large-scale online survey conducted in May 2007. Sampled over 14,200 complete responses capturing net usage behavior and website preferences. To ensure representative sample, online survey conducted using Yahoo and Rediff email properties as well as Google search ads. Use of only authentic Govt. of India data for estimation of user-ship and deriving the representation ‘weights’. A single cash prize ‘incentive’ used to enlist more sincere and complete responses. Website preferences reported after correcting for the ‘source’ bias of portals.
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India Online 2007: Top Line Findings

The pot still stays small…

25.2 million ‘regular’ online urban Indians. 15% growth over the previous year. All urban net users around 30.3 million. 20 million internet users are on the net daily. Average users per household at 1.97. Only 37% come from top 10 metro cities.

But the melting continues…

19-35 years age groups account for only 67% of them. 66% come from SEC ‘A’ and ‘B’. Only 17.5% come form ‘IT’ functional background. Only 41% prefer to read in English. Usage from home gone up significantly to reach 59%.

And the soup is thickening!

77% users accessing from homes use a broadband or superior connection. Yet ‘slowness in opening of websites’ and ‘difficulty in connecting to the net’ remain the biggest complaints. Home based users relatively ‘heavier’ users of the net than of the offline mediums.
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India Online 2007: Top Line Findings

Rank 1

Online Activity Emailing Job Search Instant Messaging Check News Online Music Chatting E-greetings Check Sports Online Games Dating/Friendship

% Undertaking in 2007 95% 73% 62% 61% 60% 59% 58% 57% 54% 51%

Top 10 Popular Online Activities

2 3 4 5 6 7 8 9 10

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India Online 2007: Top Line Findings

Online travel booking overshadows online buying!

43% of all regular online Indian have bought online. 76% growth over the last year. Makes it a 10.8 million strong current online buyer base. 84% online buyers have bought a travel product online. Only 56% have bought a non-travel product online.

Rank

Website Yahoo Google Rediff Orkut Gmail Hotmail Indiatimes Contest2win MSN Naukri

Top of Mind Recall 29.80% 27.20% 11.50% 4.50% 2.90% 1.60% 1.00% 0.60% 0.50% 0.50%

Website Usage 26.60% 29.30% 10.90% 7.90% 3.90% 1.50% 0.90% 0.30% 0.40% 0.50%

Yahoo most recalled but Google most used*

1 2 3 4 5 6 7 8 9 10

* - Corrected for ‘source’ bias in sampling. 4

India Online 2007: Top Line Findings

Online Activity Emailing Instant Messaging

Top Website Yahoo Yahoo Google Google Naukri Makemytrip Yatra Ebay Yahoo NDTV Google Moneycontrol ICICI Direct Google Magicbricks Bharatmatimony Shaadi

% Prefer to Use 53% 63% 75% 74% 37% 17% 16% 34% 14% 12% 13% 13% 36% 17% 14% 29% 28%

Most preferred websites for specific online activities*

Info Search - English Info Search – Languages Job Search Online Travel Online Shopping Online News Financial News & Info Online Share Trading Real Estate Info Matrimonial Search

* - Corrected for ‘source’ bias in sampling. 5

India Online 2007: Top Line Findings

Online Activity Dating/Friendship Social Networking

Top Website Orkut Orkut Yahoo Zapak Yahoo Rediff Raaga Espnstar Yahoo Yahoo Google Google Google

% Prefer to Use 36% 64% 18% 17% 14% 12% 22% 29% 11% 22% 34% 12% 21%

Most preferred websites for specific online activities*

Online Games Mobile Content Online Music Sports Content Cinema Content Astrology Online Education Local Language Content Blog Site

* - Corrected for ‘source’ bias in sampling.

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1.

Main Report

India Online 2007: Top Line Findings

User Segment Supplementary Reports: 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up, etc.) Net users by city/town type (metros, urban uptowns, emerging towns, and others...) Net users as financial investors Vernacular language net users

List of Supplementary Reports

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India Online 2007: Top Line Findings

Category Supplementary Reports: (profiling of top 5 websites): 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. Online Shopping Emailing Instant Messaging Job Search Matrimony Info Search – English Online Travel Social Networking/Communities Friendship / Dating Online News Financial Info/News Online Share Trading Cinema Content Sports Content Online Music Online Games Online Real Estate Mobile Content Download Astrology Online Education/Learning

List of Supplementary Reports

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India Online 2007: Top Line Findings

The main report is available for Rs.1,00,000 / USD 3,500. Each of the supplementary report is also priced at Rs.1,00,000 / USD 3,500. Only supplement reports cannot be bought in isolation (without the main report). If you buy more than 3 reports, you get a 15% discount on the total invoice amount. Payment Terms – 50% advance, 50% on delivery of all ordered reports. Delivery Timeline – Main report immediate on advance payment. Supplementary reports also immediate if ready, otherwise delivery of supplementary report to be committed post purchase of the main report.

Pricing

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India Online 2007: Top Line Findings

Address

Contact Details

: 7, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 : +91-11-29535098, +91-98112-56502

Telephone

Contact Person: Sanjay Tiwari Email Website : sanjay@juxtconsult.com : www.juxtconsult.com

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