Retail Advertising Rate Card

Effective January 1, 2009

Don’t miss your opportunity to reach more than 57,000 readers
on the Main Line, from Bala Cynwyd to Malvern

MainLineMediaNews
1. Personnel
Elizabeth A. Wilson............................................................ Publisher
Michele Meckler................................................Advertising Director
Tom Murray............................................................. Executive Editor

2. Representatives
Journal Register Newspaper Network,
48 West Huron, Pontiac, Michigan 48342
Mid-Atlantic Newspapers,
3899 North Front Street, Harrisburg, PA 17710
Robert Hitchings & Company, Inc.
580 West Germantown Pike, Suite 108,
Plymouth Meeting, PA 19462

3. Commission & Cash Discount
All rates are net. Advertising agencies can qualify for a
15% agency discount provided ad cost is grossed up by 17.65%.

Credit Terms
a. All first time advertisers must pre-pay their ads until billing
approval is received from the Credit Department.
b. All invoices are due upon receipt. Payments received after the 30th
of the month will be subject to a service charge of 1.25% per month
on all outstanding balances of 30 days or more, with a minimum
service charge of 50 cents per month. The annual periodic service
charge rate is 15%.

subject to short-rate.
g. We reserve the right to insert the word “advertisement” in all ads,
especially those that may be mistaken for news articles.
h. All rates are net.
i. All rates subject to change with 30 days written notice.
j. Except where specifically noted in the rate card, the Publisher
neither sells nor guarantees position. Every effort will be made to
accommodate reasonable position requests. Failure to meet position
requests will not constitute cause for adjustment, refund or return.
k. Advertiser hereby warrants and represents that the advertisement
is neither false nor defamatory. Advertiser agrees to indemnify and
hold harmless the Publisher from and against any cost or expense,
including legal fees and court costs, which are incurred as a result of
or in connection with any claim or action brought against the Publisher
which arises out of any alleged false or defamatory matter.

5. Group Combinations
Main Line Media News is part of the Journal Register Company.
Contact an account executive for details about the AllAroundPhilly
Newspaper Network which includes numerous daily and non-daily
newspapers in the Greater Philadelphia area.

6. Color Rates

1 Paper

2 Papers

3 Papers

One Color...................................$200........... $250.............. $300
Full Color....................................$300........... $350.............. $400
Commissionable rates add 15%; Color rates are per ad.

4. General Requirements
a. The subject matter, form, size, wording, illustration and typography
of all advertising copy received by Main Line Media News shall be
subject to approval, revision, classification, cancellation or rejection at
any time by Main Line Media News in its sole and absolute discretion. Previous acceptance of any advertising copy by Main Line Media
News will not operate as a waiver of Main Line Media News’ rights
here-under to edit, revise, classify, cancel or reject any advertising
copy at any time.
b. In cases of typographical error, Main Line Media News will not be
responsible for losses sustained by advertisers through the sale of
goods at prices less than those quoted in the original manuscript of
the advertisement. On request, an affidavit will be furnished to the
advertiser to show customers the correct statement.
c. Advertisers are requested to check the first insertion of their
advertisement and notify Main Line Media News of any errors. Main
Line Media News will not be responsible for typographical errors
beyond the first insertion.
d. Main Line Media News shall not be responsible for anything beyond
the cost of the actual space occupied by an error.
e. Main Line Media News shall not be liable for omissions or failure to
publish.
f. All volume rates require a signed contract. Non-fulfilled contracts are

7. Pre-Print Insert Rates
• Reservations & Delivery are to be no less than 5 working days
prior to insertion date.
• Full Print & Deliver services are available, ask your account rep.
for a personalized quote.
• Pre-Print rates are billed net.
• Partial run Pre-prints are charged an additional $2.00 per
thousand.

Free Standing Insert

Cost per Thousand

One time rate....................................................................$55.00
4X Rate............................................................................$53.00
13X Rate..........................................................................$51.00
26X Rate..........................................................................$49.00
52X Rate..........................................................................$47.00

Retail Rates - Per column inch
Publication

Open

6X

13X

26X

52X

1000

3300

6700

Nonprofit

Main Line Times......................... $33.70....... $28.23....... $26.98....... $25.84....... $23.31....... $22.33....... $24.53....... $20.95....... $24.27
Main Line Suburban Life............ $28.09....... $23.41....... $22.14....... $21.37....... $19.93....... $18.68....... $17.40....... $15.83....... $20.31
King of Prussia Courier ............. $23.99....... $19.99....... $18.89....... $17.83....... $16.88....... $15.81....... $14.86....... $13.50....... $18.89
All ads appear online on Marketplace, for a nominal fee. 2 Papers combo discount 20%; 3 papers combo discount 35%

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MainLineMediaNews
12. Mechanical Requirements

Deliver to:

Broadsheet Page: 11.625” X 20.5”
Double Truck Broadsheet Page: 24.125” X 20.5”

Journal Register Offset
390 Eagleview Blvd., Exton, PA 19341
610-280-2295
Hours of acceptance: Mon - Fri 9:00a.m. - 4:00p.m.
• Skids should be Max. size 5’ high x 3 1/2’ x 4’
• Maximum Skid Weight: 2,000 lbs
• Cartons pr. Bundles: Max. weight - 50 lbs.
• Turns of 50 requested for all shipments

ROP Column Sizes

8. Special Services
• Creative Services: Layout and design by professional artist
provided at no charge.
• Co-Op: Full service department providing program terms and
availability, tearsheets and memo bills.
• Market Research: An in-depth analysis of the market and its
demographics is available upon request.
• Online Advertising: Available to all advertisers.

Center Gutter: .874”
Single Tab Page: 9.667” X 11.456”
Double Truck Tab Page: 30.630” X 11.456”

1 column ...........................................................................1.097”
2 column ...........................................................................2.264”
3 column ...........................................................................3.431”
4 column ...........................................................................4.597”
5 column ...........................................................................5.764”
6 column ...........................................................................6.931”
7 column ...........................................................................8.097”
8 column ...........................................................................9.264”
9 column .........................................................................10.431”
10 column ....................................................................... 11.597”

Each Week

Local News, Sports, Ticket
(Entertainment), Classified,
Real Estate, Automotive, Special
Sections throughout the year.
Ticket is Main Line’s weekly tabloid
entertainment guide and is distributed
to over 23,000* households. Ticket
appears in Main Line Times, Main Line
Suburban Life and King of Prussia
Courier. Ticket can also be purchased
in combination with Montgomery
Newspapers. Ask your
representative for details.

Gutters .051”

Center Gutter: 1.296”

Main Line & Montgomery Ticket
Per Column Inch

Open Rate ................. $57.76 ......................................... $103.95
6X Rate...................... $50.07 ........................................... $90.13
13X Rate.................... $35.94 ........................................... $64.69
26X Rate.................... $28.24 ........................................... $50.83
52X Rate.................... $20.51 ........................................... $36.92

10. Depth Requirements
A. Single or multi-column broadsheet ads over 18.5” in depth
billed at 20.5”.
B. Single or multi-column tabloid ads over 10” billed at 12”.

11. Deadlines
Newspaper

Gutters .125”

Classified Column Sizes

9. Special Days, Pages, Features

Main Line Ticket

1 column ...........................................................................1.833”
2 column ...........................................................................3.792”
3 column ...........................................................................5.750”
4 column ...........................................................................7.708”
5 column ...........................................................................9.667”
6 column ......................................................................... 11.625”

Deadline

Published

Main Line Suburban Life......... Mon. 12 noon ..................... Wed.
Main Line Times .......................... Mon. 3 pm ....................Thurs.
King of Prussia Courier........... Mon. 12 noon ..................... Wed.
Ticket .........................................Fri. 12 noon .......... Wed./Thurs.

• Ads can be submitted through email, on CD, on Jump Drive,
or uploaded to our FTP site. See sales representative for details.
• Ads can be in Quark XPress 3.3 format, Mulit-Ad Creator format or
as an EPS file. CorelDraw PC files should be converted to
a Macintosh EPS format.
• For best results, scanned line art should be 300-400 DPI and in
bitmap mode.
• All scanned photos should be 200 DPI, preferably in Photoshop EPS
format, although TIFF files are acceptable. If your ad contains full
color photos, they must be converted to CMYK.
• Fonts must be in Macintosh format.
• PDF files may be sent through email. See sales representative
for details.
• Premium positions inside the newspapers are on a first come, first
served basis. Positions are guaranteed with a 25% rate premium.
• Strip ads on section fronts and backs and sky boxes available along
with other premium positions. See sales representative for details.
• Complete online packages are available. See sales
representative for details.

13. Classified Rates
See Classified rate card.

14. Circulation
The Main Line Media News reaches over 23,000 households
weekly with a readership of more than 57,000.

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MainLineMediaNews

About the Main Line...
Philadelphia’s Main Line encompasses much of
the western suburbs of the city that was founded by
William Penn in the late 1600s. It is a blend of
tradition and new in one of the most affluent
communities in the United States.
The Main Line was named in the 1800s for the
stretch of the Pennsylvania Railroad that provided
an easy commute for the city’s industrial captains to
their suburban estates. The Main Line, now
consisting of seven municipalities from Bala Cynwyd to
Exton, is a thriving area known for its

wealth of history, culture, physical beauty and global
business leadership in addition to outstanding public
and private schools.
Today, the Main Line claims 227,617 residents, 47%
male, 53% female with a median age of 40 years.
Average household income is $122,713.
Don’t miss your opportunity to reach more than 57,000
readers on the Main Line, from Bala Cynwyd to Malvern.

311 E. Lancaster Avenue Ardmore, PA 19003
610-642-4300 or 610-896-9555
Fax 610-645-7620
www.mainlinemedianews.com

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