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What is A-Talk?
A-talks are a series of talks as the name suggests, across the country, to encourage the spirit of ‘change making’. A-talk is devoted to the idea of ‘everyone a change maker’. The series by design provides a fora by creating the requisite basis for ‘change making’ a real possibility. In the first series, A-talk will bring in social entrepreneurs, to talk the talk, who have been concerned with a social problem and have done something about it. The connect is simple- social entrepreneurs working on diverse concerns share a talk on what has driven their intent and created the work that they do or an aspect of the work which can be shared with people at large which creates an awareness about their work or present a tool or an idea which connects with multitudes of people who possibly share the same concern. The talk goes public!! A-talk connects people who have done outstanding work in their area of concern or have significantly contributed to solving a social problem to people who are either concerned about an issue, or simply enthused by an idea of working in sphere they enjoy. A-talk recognizes the intent of sheer love for something as a driving force to work on it. A-talk speakers in the first series may well be existing A-fellows who have been recognized for their work at various levels and ecospheres of their existence-local, national, and international. What is the purpose of A-talk? A-talk over a period of time envisages to strengthen the existing fellowship ( its nature, its reach, its for a) which the Ashoka provides to individuals who have shown remarkable initiative and worked on executing their powerful ideas into something actionable. Evidently the A-talk will provide a platform for the A-fellows to exhibit their work, talk about their work, get others interested in their work and draw on synergies with other fellows and peers. To spread and widen the scope of their work this platform may be one of the ways in which fellows reach out to public at large-inviting more people to engage with their concern. A-talk also hopes to extend this fellowship not just to individuals but also to organizations, who have worked as a team, to bring about transformation in
A-talk would bring into purview the strength and impact of these change making organizations. informal neighbourhood groups. by one and all. Apart from being good speakers they will A-talk draft . A. A. these change making organizations use the platform to spread their idea of change and build on the public conscience on what can be done which is truly transformational. children’s groups. youth organizations. Similar to individual fellows. (we need to strongly connect Ashoka talk with citizen engagement either through the Changemakers confluence or through any other means which we may develop in the future) Where will the A-talk be held? The first of the series will be a two day conference across 3 cities in India where change makers/ social entrepreneurs share their ideas. The ideas powerful in their content will still require an inherent need to spread to the city or locale where the A-talk will be held. This group may be seeking for individuals from the city at large to donate to the cause.talk is also a call for action and to connect to the ‘Changemakers confluence’ or any other such vehicles for groups to be engaged in. The fellows up for A-talk may need to fill in a performa stating their intent and need for such a space.people from all walks of life will be connected to these fellows and change making organizations enabling a dialogue. While extending its scope and strength of relationship with fellows and change making organization A-talk is seemingly the vehicle which will extend these powerful change making ideas to the public domain. encouraging an initiative or even mentoring and executing a piece of work where it matters. to volunteer for the cause or form pools to partake in real time execution of their work. Hence it may be a rigorous selection from amongst the fellows which will define the mood and theme for A-talk. For instance a group currently working in Delhi might want a larger audience to either witness their idea growth or participate in its actual implementation. Individuals.talk will create a fora for public to relate to these individuals and groups ensuring change making a possibility. Who will be the speakers at the A-talk? Identifying key speakers for a specific city will be key to the success and following impact of A-talk as an event. college clubs. A-talk as a recurring event will need to take seed in the very first of the series.2 their areas of work. women’s groups.
It would require appropriate and sometimes intensive facilitation of all 300+ A. as it genuinely wants to take its work forth with a group of volunteers in executing its work for the southern states. The idea would be to spread messages that are truly conscience altering rather than offering a new tourist destination or merely enhancing a customer base. then a sessional theme. Here it is important to bring in the speakers focus to an aspect of their work. raise local funds for their work. To bring in something totally different from a section of the country that has no obvious connection may bring in much wide-eyed response from the A-talk draft . Here they find space for furthering their brand amongst people who might have had very little information on the impact such tourism has on the livelihoods of the locales in the Himalayas. While most may be keen to talk. For instance a group in Ahmedabad. and it is found as an underlying imminent theme that dominates an A-talk city’s concerns. which necessitates public engagement. The theme could be guided by needs of a fellow to genuinely engage with the audience of a specific city in enhancing the scope of their work. The space provides the speaker with an audience which will help them recruit these volunteers. should be dwelled upon. which is keen on taking its idea of change to southern states. What will be the theme of A-talk? The theme for the first year will have to keep in mind the evident public concerns of the city where A-talk is being held. But as mentioned earlier it may not just be one sided in being city concern driven. People find it hard to connect with such larger than life stories while appreciating them almost always wholeheartedly. If there are several A-fellows who have worked on natural resource conservation related work.fellows to realize the potential of this public connection. a group working in the Himalayas working on alternate tourism might clearly find a space for linking people from down south to seriously consider one of their alternate tourism options. Inspirational journeys and arduous hauls while being significant in creating enthusiasm most times remain just stories of success. For instance.3 have to have a clear mandate of what they want from the public domain which is so critical to their work. may have a well-found basis in being a speaker at the Bangalore A-talk. network with the state public and private schools which is their target group and thereby gather momentum for their work. it will be important to chart out what they talk about. which accommodates natural resource conservation.
based on its top ten articulations.4 participants. in alluring the corporate to spend money on the creation of A-talk will have to be a departure from previously used models of CSR. A choice rolled out for the city is an option of enhancing the reach of work already existing in another part of the country which an individual or group is anyway attempting to make. It may tap into the inherent potential and willingness of the corporate employee base for investing in a dialoguing platform like Atalk. and through tourist destined paths in another state. A company with 3000 employee base might send their stalwart change makers from amongst themselves. So it could be a choice of the city. A choice of the city could mean highlighting the concerns of a certain city. For sure the theme has to be cohesive enough to bind the speakers or establish in the very least a through line of continuity between the four sessions over two days. So the investment which this company makes as a donation of Rs 10. Once a culture and appetite for detailed investigation into people’s work has been created in a city then there will be scope for such inclusion. It could be reduction of on A-talk draft . Hence the parameters for theme selection will keep in mind the existing work of A-fellows. Extremely diverse and very detailed niche work areas may not be the priority in the first A-talk series. A clear line of engagement with every stakeholder group will have to be defined and worked upon. But it might also trigger the thought of say initiating sustainable livelihoods through alternate tourism right here in almost unchartered sections of Karnataka.00.may reap benefit in how some of the attendee employee audience go back and create a plan for change. It could well trigger the audience to come about a plan for creating indigenous food kitchens.say ten of them to attend the series who then take it back to their teams or organizations in making a plan for change.000/. or a choice for the city or a choice rolled out specifically to the city. the concerns of the context where Atalk is being held and a clear outcome of enthusing people about the idea of making change possible through concepts that are broad enough for engagement. For instance. yet not nebulous as not being able to grasp. A choice for the city could be innovations undertaken in other cities and presumably with heightened public interest rallying the same in the A-talk city. What are the different aspects of support that will be required to make A-talk a success? Clearly a marketing strategy will act as the forerunner of the A-talk series. commonly owned by women of each locality.
facilitating and hand holding them to sign on. Groups who may be enthusiastic bird watchers may in turn be concerned with the depleting water bodies in the city. Here follow up work with these groups. it will possibly bring out support of companies who want to impact the larger locale in which they exist. The input from the speaker becomes a breath of life to sustain their in house campaign. So while the mood takes shape within the organization the decision makers may choose to partner with A-talk in plugging in contents of the A. An A-talk speaker from another city or geographical area might have already worked around the concern and has clear practice and policy inputs on what can be done by companies or neighbourhood groups to take charge of water bodies in their areas.5 campus paper waste and e-waste which becomes their focus and they draw their input and motivation from the A-talk speaker. dialoguer and mentor to make it happen in their functional community. which excites several employees who already have nascent concerns in those areas. Building linkages with the Atalk speakers ( willing to be mentors or initiators) will be critical at this stage. It could well be a specific tool kit to document different stages of their planning and implementation. It could be an issue like water or lake conservation. In creating a ‘city choice’ like theme.talk portal. A-talk portal in turn provides a speck for choosing the employee audience (through a form for registration) as a service to the organization concerned. An issue based blog space within the portal and a dialoguing mechanism may provide the basis with which to start. Or while a group has a vast reach in recycling old clothes to make better use and consumption cycles for the needy in calamities (both natural and man made) might be able to use this platform to drive forth their mandate into groups who have very little information or poor initiative taking patterns or culture. make plans and execute these changes in their environment will need to be aided by the Atalk follow up work. participate and bring change in the city they live in. A-talk draft . Or employees inspired by the idea of organic waste composting go back to their companies and set guidelines and systems for their canteen waste generated everyday and a step further by engaging employees within their team to start waste segregation and compositing in small scales in their homes and residential communities. The story with companies needs to be built around compelling short term and long term arguments which excite them enough to invest. Linking the speakers to the A-talk participants before and after the talks may be a critical component on the portal with specific formats embedded for discussions and dialogue.
Potential sponsors already in the entertainment and beverage (example) industry could sponsor the dinner events for two days. With specific design schools it might be creation of short radio bytes or films on each of the speakers as student-faculty effort. Now all surveys need not be done before the A-talk.6 A-talk partners need to be identified with care and precision bringing in the best in their field to support different and specific aspects of the A-talk. Colleges and academic institutions may want to link with A-talk in creating a volunteer base to run the show when the A-talk goes live. Hence synergies in aspects of support of the A-talk will be brought forth after clarifying mandates to each potential donor/partner and much iteration with the needs of A-talk. a city specific theme might get more media players within the production arena of A-talk. The media linkage has to have well defined outcomes to draw and build on the enthusiasm for attending the A-talk and then again as a follow up announcing the impact of different efforts. short radio bytes of interview with A-talk members on city concerns and mandates linking to everyone a change maker ethos. This in turn may be the basis of deciding a speaker. Most speakers may already have a host of information or public surveys on which they base their rationale of work. short films on the work and impact of works of A-fellows etc. In fact design and art schools could have specific mandates to organize installations and exhibits of their work which have basis in social change around the spaces in which the talks take place. Apart from donations one could take the potential partners through the work and identify customized sponsorship options. A short public survey on say awareness of people on GM ( Genetically Modified ) foods at malls could help one gauge the ensuing public interest or alternatively apathy of people about their daily food consumption. If A-talk draft . Apart from the website. This brings us to the media aspect of the A-talk support system. Hence in enhancing the longevity of the campaign it is important to scope every aspect of the A-talk from doing short public surveys. Apart from the stickiness of messages it will be significant to keep the brand A-talk alive and pulsating in the media. A software development firm or a corporation may actually create a team to help build the portal and ensure its maintenance. interviews with every speaker on their work. A partner can also be responsible for promoting say the advertising and PR campaign of the A-talk by financially supporting the advertising group identified by A-talk. Sponsors could be encouraged to take part in any aspect of the A-talk going public.
Short specific public surveys could add the local ‘zing’ flavor to pressing issue and create an adequate concern amongst the participants of the talk. They know it and live around it and to most with private vehicles it does not remain a top ten articulation. as an outsider I may be quick to realize the dismal public transport and poor accessibility for the not so rich in a specific city. It could well be high public apathy rating for an issue which compels A-talk to identify a speaker to talk about an engaging transformational idea on the issue. innovate and galvanize the change making process.7 the work is being drawn to another city A-talk may feel the need to use the same survey tool and do a quick run to present A-talk city specific study results. Or for instance a survey which shows how many people in Bangalore are aware that we are now on our third water table which is really tapping into a repository of water which has been built over millions of years? The result may show an apathetic trend and this specific and other aggregate results could help us build our basis for a specific speaker to come in or a sessional theme to emerge. For instance. The interviews could then come with a focus for an A-talk specific city. They have to be people who will later become strong contributor to either the fellowship programme. Short interviews with the speakers on radios may generate the enthusiasm for a ‘janta’ public minded focus to the A-talk platform. But upon doing a survey with employees from 3 different companies one may realize that it simply is not a concern in their minds. The city choice or priority to the city concern may be the same across all 3 cities to start with but bringing this in helps A-talk to communicate a humility about trying to understand the city related concerns by such a national/ global network of social entrepreneurs and at the same time helps discover that significant issues which should be concerned critical are absent from the radar of consciousness of people within the cities. groups and institutions who have demonstrated an inclination to work on ideas and A-talk draft . In an urban city sphere A-talk will need to map individuals. or likely to take on an idea emerging at the A-talk and build on it to find.‘then what does it mean for us in Bangalore to take this on?’ Who will attend the A-talk? Each A-talk attendee audience has to be someone who is clearly interested in understanding issues and ideas affecting the world around them and is willing to contribute and work towards making that change possible. User accessibility and urban common man’s participation cannot be relegated to the domain of only a website.
some dance. Apart from this a large section will be opened to participants who log on and want to register themselves as participants for whom a fee will be charged. makers and thinkers. representation from school . A-talk draft . inspirational stories and an idea of transformation for the city of presentation. little theater and short videos screenings (with exciting social content). limited number for attendees from corporate and sponsors. individuals from media and publishing groups etc. and installations of work from organization across the country. a local art form presentation etc. These could be by invites requiring each to fill a detailed form for describing their area of work and what they seek from a platform such as Atalk.8 make change possible wherever they are. The attendees will largely need to be sifted from amongst all applications coming in. Some attendees could be existing A-fellows. What will the two days at A-talk hold? The mainstay will be the 18-20 minute talks of A-fellows with their powerful insights from their areas of work. art exhibits. who are in a true sense doers. limited graduate and undergraduate students of colleges of the city. This could be interspersed with interludes for active discussions. Active intense discussion sessions planned strategically after a session of talks may encourage people to ideate and want to delve into discussions introduced at the A-talk. a demo space for exhibiting new ideas. heads and change makers of organizations which have a presence in the public sphere.
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