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12 th

Annual
Conference and General Meeting
May 10 - 13, 2009 . Edmonton, Alberta

Transportation Solutions
for Growth and Sustainability

Sponsorship
Trade Show Exhibit
Package

Conference Website:
www.itscanada.ca/edmonton2009
Contact: Heather Navarra
P. 905 471.2970
F. 905 294.1050
Hosted by: ITS Canada
itscanada@itscanada.ca
Transportation Solutions
for Growth and Sustainability

About the host organization ITS Canada


ITS Canada is a professional not-for-profit society flows among ITS elements to achieve total system goals.
recognized as the most knowledgeable source in Canada The Society provides a national focus for this work, and
for information and advice on intelligent transportation fosters multi-disciplinary partnerships to further ITS
systems. initiatives.
The Society serves more than 750 individuals representing ITS Canada’s profile extends far beyond Canada’s borders,
a wide range of public- and private-sector organizations, and includes prominent positions in the international ITS
including representatives from all levels of government community.
throughout Canada. ITS Canada welcomes both corporate ITS Canada hosts this annual national forum, which brings
memberships and individual decision makers from agencies together industry leaders to meet, share new ideas, review
and organizations committed to 21st century intelligent the latest developments, understand industry direction and
transportation systems. consider future projects. This networking and information
A key focus for the Society is the ITS Architecture for sharing event is invaluable to any organization involved in
Canada, initiated in 1999. Overall, the Architecture defines the ITS industry.
the functionality of ITS components and the information

About the Conference


ITS Canada’s 12th Annual Conference, being held at A Conference trade show offers sponsors and delegates the
Edmonton’s Crowne Plaza Chateau Lacombe Hotel, begins opportunity to assess the latest technological advances.
Sunday, May 10, with an opening evening reception. The Conference program consistently attracts delegates
The three-day event offers a comprehensive program that representing virtually every facet of the transportation
includes three plenary sessions, one workshop and 14+ industry. ITS Canada conferences have included
breakout sessions. The hands-on breakout sessions feature representatives from mapping information, transportation
40+ topics of interest presented by industry leaders and engineering, transportation goods movement, traveller
selected from an international Call for Abstracts. information services, traffic management and technology,
The event also includes two off-site technical tours. public policy makers and other transportation managers
Delegates choosing the first tour will get a first-hand look from all levels of government, international public policy
at the City of Edmonton’s Traffic Control Centre and the makers, consumer associations and specialized multi-modal
CN Control Centre to view traffic coordination for these technologies.
two key organizations. The second tour takes delegates
south of the city, to the weigh station near Leduc, Alberta,
and to NavCan’s traffic control centre at the Edmonton
International Airport where visitors can view air traffic
coordination in the Edmonton regional area.

12TH ANNUAL CONFERENCE AND GENERAL MEETING . MAY 10 - 13, 2009 . EDMONTON, ALBERTA
1 2 t h A n n uAl Co n f Er E nCE An d G En Er A l MEEtinG . MAy 10 - 13, 2009 . EdM onton, Alb ErtA
Transportation Solutions
for Growth and Sustainability
Trade Show Exhibit
Each exhibit booth includes a complimentary registration with access for one exhibitor representative to the exhibit
About the host organization ITS Canada
floor, all Conference sessions, breakfasts, lunches and the banquet. Also in the package are five complimentary guest
passes
ITS to theisexhibit
Canada - does not
a professional include lunches
not-for-profit societyor breakout flows
sessions (notITS
among for exhibitor staff
elements to use). total system goals.
achieve
recognized as the most knowledgeable source in Canada The Society provides a national focus for this work, and
Exhibitor Fees
for information and advice on intelligent transportation To Register
fosters as anpartnerships
multi-disciplinary Exhibitor to further ITS
Early Bird (Jan. - Mar. 6, 09)
systems. $1200 + GST To be a Trade Show Exhibitor please register online at
initiatives.
Regular (Mar.
The Society 7 more
serves - Maythan
1, 09) $1500representing
750 individuals + GST ITSwww.itscanada.ca/edmonton2009/exREG
Canada’s profile extends far beyond Canada’s borders,
aAdditional
wide rangeExhibit Personnel
of public- and private-sector$150 + GST
organizations, and includes prominent positions in the international ITS
including representatives from all levels of government community.
Exhibitor
throughoutFees Include:
Canada. ITS Canada welcomes both corporate ITSExhibit Booth
Canada hosts this Reservation Procedure
annual national forum, which brings
• 8’ x 8’ boothand
memberships space
individual decision makers from agencies • Trade Show Exhibit reservations
together industry leaders to meet, shareare
newonideas,
a “first
review
• 8’
and pipe & drape back
organizations wall / 3’topipe
committed 21st& drape intelligent
century side walls come, first served basis.”
the latest developments, understand industry direction and
• One 6’ table,systems.
transportation draped & skirted with two chairs • Cheques
consider futurepayable toThis
projects. “ITSnetworking
Canada” must be received
and information
• One electrical
A key focus outlet
for the Society is the ITS Architecture for sharing event
at ITS is invaluable
Canada, to any
attention toorganization involved in
Heather Navarra.
• Wireless Internet
Canada, initiated in access
1999. Overall, the Architecture defines the•ITS industry.
Exhibitors must indicate booth location preference
• One
the functionality of ITSregistration
complimentary componentspackage
and the information when registering.
• All meals

About the
Additional ExhibitConference
Personnel Pass:
Cancellation Policy and Deadline
• Includes all breakfasts, lunches, coffee breaks
ITS Canada’s
• Does 12th Annual
not include banquetConference,
on May 12,being held at
2009. Full refund trade
A Conference will be issued
show if asponsors
offers written cancellation
and delegates the
Edmonton’s Crowne Plaza Chateau Lacombe Hotel, begins notice is received prior to April 10, 2009. Due to our
opportunity to assess the latest technological advances.
Trade Show
Sunday, May 10, Info
with an opening evening reception. Theguarantee
Conferencerequirements, cancellations
program consistently afterdelegates
attracts the dead-
Setup: Sunday,event
The three-day May offers
10 a comprehensive
12:00 p.m. ~ 5:00 p.m.that
program line date forfeit the full amount. Substitutions
representing virtually every facet of the transportationare
Exhibit
includes Opens: Welcome
three plenary Reception
sessions, on the Exhibit
one workshop and Floor
14+ welcome.
industry. ITSThe Conference
Canada Committee
conferences and organizers
have included
breakout
Sunday, May 10
sessions. The hands-on 7:00breakout
p.m. ~ 10:00
sessions p.m.
feature reserve the right to cancel an exhibitor registration
representatives from mapping information, transportation
40+ topics of interest presented by industry leaders and
Exhibition: and to move
engineering, the location
transportation of booth.
goods movement, traveller
selected from
Sunday, an international
May 10 Callp.m.
7:00 for Abstracts.
~ 10:00 p.m. information services, traffic management and technology,
TheMonday, May
event also 11 two off-site
includes 7:00 a.m. ~ 6:30tours.
technical p.m. public policy makers and other transportation managers
Delegates
Tuesday, May 12
choosing 7:00will
the first tour a.m.get~a6:00 p.m. look
first-hand from all levels of government, international public policy
at the
Wednesday, May 13 Traffic
City of Edmonton’s 8:00Control
a.m. ~ 3:30
Centre p.m.
and the makers, consumer associations and specialized multi-modal
CN Control
Tear Wed., May
Down: Centre 13 traffic
to view 3:30 p.m. ~ 5:00 p.m.
coordination for these technologies.
two key organizations. The second tour takes delegates
south of the city, to the weigh station near Leduc, Alberta
and to NavCan’s traffic control centre at the Edmonton
Hosted
Internationalby ITSwhere
Airport Canada view air traffic
visitors can www.itscanada.ca/edmonton2009
coordination in the Edmonton regional area.
ITS Canada Contact: ITS Canada address:
Heather Navarra, Office Manager 5694-4 Highway 7 East, #402
E: itscanada@itscanada.ca Markham, Ontario L3P 1B4
P: 905.471.2970 F: 905.294.1050

12TH ANNUAL CONFERENCE AND GENERAL MEETING . MAY 10 - 13, 2009 . EDMONTON, ALBERTA
1 2 t h A n n uAl Co n f Er E nCE An d G En Er A l MEEtinG . MAy 10 - 13, 2009 . EdM onton, Alb ErtA
trade show exhibit layout/floor plan

Transportation Solutions
for Growth and Sustainability
Trade Show Exhibit Floor Plan
About the host organization ITS Canada Washrooms River Valley
22 23
24 25 26 Room
ITS Canada is a professional not-for-profit society flows among ITS elements to achieve total system goals.
recognized as the most knowledgeable source in Canada (Conference
The Society provides a national focus for this work, and
Volunteer Use)
for information and advice on intelligent transportation 27
fosters multi-disciplinary partnerships to further ITS
systems. initiatives.
Pillar

The Society serves more than 750 individuals representing ITS Canada’s
28profile extends far beyond Canada’s borders,
Service Area

a wide range of public- and private-sector organizations, and includes prominent positions in the international ITS
including representatives from all levels of government community.
Food/Beverage Area
throughout Canada. ITS Canada welcomes both corporate ITS Canada29 hosts this annual national forum, which brings
memberships and individual decision makers from agencies together industry leaders to meet, share new ideas, review
and organizations committed to 21st century intelligent the latest developments, understand industry direction and
transportation systems. 30
consider future projects. This networking and information
A key focus for the Society is the ITS Architecture for sharing event is invaluable to any organization involved in
Canada, initiated in 1999. Overall, the Architecture defines the ITS industry.
20 and the Entrance


the functionality of ITS21 19 information Lobby

components

About the Conference


STAGE
Pillar

Screen Screen
ITS Canada’s 12th Annual Conference, being held at A Conference trade show offers sponsors and delegates the
18 Crowne Plaza Chateau Lacombe Hotel, begins
Edmonton’s opportunity to assess the latest technological advances.
Fire
Exit

Sunday, May 10, with an opening evening reception. The Conference program consistently attracts delegates
The 17
three-day event offers a comprehensive program that representing virtually every facet of the transportation
includes three plenary sessions, one workshop and 14+
1
industry. ITS Canada conferences have included
breakout sessions. The hands-on breakout sessions feature representatives from mapping information, transportation
16
40+ topics of interest presented by industry leaders and engineering, 2 transportation goods movement, traveller
Tables for
selected from an international Plenary
Call Sessions/Breaks/
for Abstracts. information services, traffic management and technology,
Breakfasts/Luncheons
The event also includes two off-site technical tours. public policy makers and other transportation managers
15
Delegates choosing the first tour will get a first-hand look from all levels3 of government, international public policy
at the City of Edmonton’s Traffic Control Centre and the makers, consumer associations and specialized multi-modal
CN Control Centre to view traffic coordination for these technologies.
14 4
two key organizations. The second tour takes delegates
south of the city, to the weigh station near Leduc, Alberta
13NavCan’s traffic control centre at the Edmonton
and to 5
International Airport where visitors can view air traffic
coordination in the Edmonton regional area.
12 6
Lacombe Room
Fire Fire (Conference Sessions)
Exit 11 10 9 8 7
Exit NOTE: Floor Plan is not to scale

12TH ANNUAL CONFERENCE AND GENERAL MEETING . MAY 10 - 13, 2009 . EDMONTON, ALBERTA
1 2 t h A n n uAl Co n f Er E nCE An d G En Er A l MEEtinG . MAy 10 - 13, 2009 . EdM onton, Alb ErtA
12 th
Annual
Conference and General Meeting
May 10 - 13, 2009 . Edmonton, Alberta

Transportation Solutions
for Growth and Sustainability

Sponsorship
Package

Conference Website:
www.itscanada.ca/edmonton2009
Contact: Heather Navarra
P. 905 471.2970
F. 905 294.1050
Hosted by: ITS Canada
itscanada@itscanada.ca
Transportation Solutions
for Growth and Sustainability

Sponsorship Brief
Do you have a product or service that helps to design If you answered, “Yes!” to any of these questions, then ITS
or operate a 21st century transportation system? Canada’s 12th Annual Conference is the perfect marketing
event for you.
Do you want to position your firm or organization as a
Reach over 200 senior public- and private-sector decision
leader in the industry that is changing how we manage
makers and influencers from across Canada and abroad
the movement of people, goods and services? at this three-day professional development forum.
Do you have a new transportation-related product that Sponsorship offers value-added marketing opportunities
will enhance productivity or improve the exchange of to ensure your organization stands out from the pack.
information?

Hosted by
ITS Canada
www.itscanada.ca/edmonton2009
To book your sponsorship opportunity, contact:
Heather Navarra, Office Manager
P. 905 471.2970
F. 905 294.1050
Local Sponsorship Contact:
Dagny Alston, The DAGNY Partnership
P. 780 431.9551
F. 780 433.2458

12 t h A nn ua l Co n f e r e n ce a n d G e n er al M eeti n g . M ay 1 0 - 13, 2 009 . E dmo n to n , A lberta


Transportation Solutions
for Growth and Sustainability

About the host organization ITS Canada


ITS Canada is a professional not-for-profit society flows among ITS elements to achieve total system goals.
recognized as the most knowledgeable source in Canada The Society provides a national focus for this work, and
for information and advice on intelligent transportation fosters multi-disciplinary partnerships to further ITS
systems. initiatives.
The Society serves more than 750 individuals representing ITS Canada’s profile extends far beyond Canada’s borders,
a wide range of public- and private-sector organizations, and includes prominent positions in the international ITS
including representatives from all levels of government community.
throughout Canada. ITS Canada welcomes both corporate ITS Canada hosts this annual national forum, which brings
memberships and individual decision makers from agencies together industry leaders to meet, share new ideas, review
and organizations committed to 21st century intelligent the latest developments, understand industry direction and
transportation systems. consider future projects. This networking and information
A key focus for the Society is the ITS Architecture for sharing event is invaluable to any organization involved in
Canada, initiated in 1999. Overall, the Architecture defines the ITS industry.
the functionality of ITS components and the information

About the Conference


ITS Canada’s 12th Annual Conference, being held at A Conference trade show offers sponsors and delegates the
Edmonton’s Crowne Plaza Chateau Lacombe Hotel, begins opportunity to assess the latest technological advances.
Sunday, May 10, with an opening evening reception. The Conference program consistently attracts delegates
The three-day event offers a comprehensive program that representing virtually every facet of the transportation
includes three plenary sessions, one workshop and 14+ industry. ITS Canada conferences have included
breakout sessions. The hands-on breakout sessions feature representatives from mapping information, transportation
40+ topics of interest presented by industry leaders and engineering, transportation goods movement, traveller
selected from an international Call for Abstracts. information services, traffic management and technology,
The event also includes two off-site technical tours. public policy makers and other transportation managers
Delegates choosing the first tour will get a first-hand look from all levels of government, international public policy
at the City of Edmonton’s Traffic Control Centre and the makers, consumer associations and specialized multi-modal
CN Control Centre to view traffic coordination for these technologies.
two key organizations. The second tour takes delegates
south of the city, to the weigh station near Leduc, Alberta
and to NavCan’s traffic control centre at the Edmonton
International Airport where visitors can view air traffic
coordination in the Edmonton regional area.

12 t h A nn ua l Co n f e r e n ce a n d G e n er al M eeti n g . M ay 1 0 - 13, 2 009 . E dmo n to n , A lberta


Transportation Solutions
for Growth and Sustainability

Sponsorship Benefits Package


Executive Sponsor $10,000 or more (maximum 3)
Name recognition and logo placement Distribution of corporate material
• Prominent size and positioning of corporate logo • Either the opportunity to insert a corporate profile
included in all pre-Conference promotional material or promotional material (provided by the sponsor)
• Corporate logo included on Conference in delegate kits and/or Conference proceedings
sponsor signage (up to 4 pages, 8.5” x 11”) or space for 2-page
• Corporate logo (large) included on Conference colour ad in proceedings or delegate package (Note:
proceedings/program cover and delegate bag Program size has not been confirmed but the ad
would be approximately 8” x 6”)
• Logo included in the sponsorship list inserted
in the Conference materials and/or program • Distribution in delegate kits of corporate
promotional giveaways provided by the sponsors
• Logo included on the ITS Canada 2009
Conference website • 1 free Exhibit Booth (10 foot) in prime location
• Web links from Conference site to sponsor’s site Delegate attendance
(negotiable with sponsorship level)
Incremental sponsor promotion at sponsored events
• Three free delegate registrations
• Prominent headline sponsor recognition for each
(negotiable with sponsorship level)
day (signage and verbal recognition)
• Discounted rate for 3 Conference delegate
• Opportunity to speak and/or introduce a plenary
registrations ($100 off the posted rate)
speaker. Corporate sponsors can provide a brief
(2 – 3 minute) summary of their company • 3 guest passes to both Monday’s and Tuesday’s lunch
or organization. Speaking and introduction presentations or 3 guest passes to Conference banquet
opportunities would be offered at the Opening Exclusivity from corporate competitors may
Plenary (Monday), Conference banquet (Tuesday be negotiated for an additional contribution.
p.m.), or Closing Plenary (Wednesday). If a sponsor
wishes to host and deliver a breakout session, this
could be negotiated as an alternate to the plenary
session involvement.
• Corporate promotion on table centerpieces
(tent or information cards with corporate logos
and key facts from sponsors)
• Promotion through “Lunch Trivia Quiz” linking to
facts available at the corporate display and/or the
table tent cards

12 t h A nn ua l Co n f e r e n ce a n d G e n er al M eeti n g . M ay 1 0 - 13, 2 009 . E dmo n to n , A lberta


Transportation Solutions
for Growth and Sustainability

Platinum Sponsorship $5,000 (3 maximum) Gold Sponsorship $2,500 (10 maximum)


Name recognition and logo placement Name recognition and logo placement
• Corporate logo included in all pre-Conference • Corporate name in plain type included in
promotional material pre-Conference print promotional material
• Corporate logo on Conference sponsor signage • Corporate logo included on Conference
• Corporate logo (medium-sized) included sponsor signage
on Conference proceedings cover • Corporate logo (small) included on Conference
• Logo included in the sponsorship list inserted proceedings cover
in the Conference materials • Logo included in the sponsorship list inserted
• Logo included on Conference website in the Conference materials
• Web links from Conference site to sponsor’s site • Logo included on the ITS Canada 2009
Conference website
Incremental sponsor promotion at sponsored events • Web links from Conference site to sponsor’s site
• Sponsor recognition (signage and verbal recognition)
at Conference plenary sessions and banquet Incremental sponsor promotion at sponsored events
• Opportunity to introduce and co-host a lunch • Sponsor recognition (signage and/or verbal
speaker. Corporate sponsors can provide a brief (2 – 3 recognition) at the Sunday reception or one of the
minute) summary of their company or organization workshops or breakout rooms (Monday, Tuesday or
• Corporate promotion on table centerpieces (tent Wednesday)
cards with corporate logos and key facts) • Opportunity to introduce and co-host one workshop
• Promotion through “Lunch Trivia Quiz” linking to or one breakout session speaker with ITS Canada
facts available at the corporate display host. Corporate sponsors can provide a brief (2 – 3
minute) summary of their company or organization
Distribution of corporate material
Distribution of corporate material
• Ancillary display space (maximum 6’ x 2’) in one
breakout session room. Suitable for static unmanned • Space for 1/2 page colour ad in proceedings or
tabletop display or 3’ pull-up displays only delegate package (approximately 4” x 3”)
• Access to Sponsor Table for brochure distribution • Access to Sponsor Table for brochure distribution
and/or a tabletop poster (maximum 18” x 24”) and/or a tabletop poster (maximum 18” x 24”)
• Space for 1-page colour ad in proceedings or delegate Delegate attendance
package (approximately 4” x 6”)
• One free delegate registration
• Sponsor giveaways distributed in delegate kits
• Discounted rate for 1 Conference delegate
Delegate attendance registration ($100 off the posted rate)
• Two free delegate registrations • 1 guest pass to either Monday’s or Tuesday’s lunch
• Discounted rate for 2 Conference delegate
registrations ($100 off the posted rate)
• 2 guest passes to both Monday’s and Tuesday’s
lunch or 2 guest passes to the Tuesday banquet

12 t h A nn ua l Co n f e r e n ce a n d G e n er al M eeti n g . M ay 1 0 - 13, 2 009 . E dmo n to n , A lberta


Transportation Solutions
for Growth and Sustainability

Silver Sponsorship $1,000 (unlimited) Bronze Sponsorship $500 (unlimited)


Name recognition and logo placement Name Recognition
• Corporate logo included on Conference • Corporate name listed (in plain type) on
sponsor signage sponsor signage
• Corporate name printed in plain type included • Logo included on the sponsorship list inserted
on Conference proceedings cover in the Conference proceedings
• Logo included in the sponsorship list inserted • Logo included on the ITS Canada 2009
in the Conference proceedings Conference website
• Logo included on the ITS Canada 2009 • Web links from Conference site to sponsor’s site
Conference website
Distribution of corporate material
• Web links from Conference site to sponsor’s site
• Access to Sponsor Table for brochure distribution
Incremental sponsor promotion at sponsored events
• Sponsor recognition (signage and verbal recognition)
at one of the breakfasts (Monday, Tuesday or
Wednesday) or one of the Technical Tours
(Sunday or Monday)

Distribution of corporate material


• Access to Sponsor Table for brochure distribution

Delegate attendance
• Discounted rate for 1 Conference delegate
registration ($100 off the posted rate)

12 t h A nn ua l Co n f e r e n ce a n d G e n er al M eeti n g . M ay 1 0 - 13, 2 009 . E dmo n to n , A lberta