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The report gives an overview of the online grocery industry, the company profile; It also includes Top players of online grocery industry, and product profile, Revenue of online Grocery – 2009 -10, Future of Online grocery, Economic growth of online grocery shopping Industry trends. It gives an insight into Internet, e-commerce, virtual shopping. This project aims to study “The customer perception towards the online grocery shopping”. The methodology adopted for the study was through a structured questionnaire, which is targeted to the general public of Bangalore, and the sample size was 50. Convenient Sampling technique was used for this survey. The data collected from the respondents were analyzed thoroughly and presented in the form of charts and tables. The study helps to find out various things, which the customer’s perceive from their grocery stores serving their needs is very challenging and by improving the standards the store have to be very convenient and should try to understand, analyze and fulfill the needs and wants from the customers
OBJECTIVES OF RESEARCH
To find out the customer perception towards online grocery shopping.
To find the level of customer satisfaction on online grocery shopping?
Is the online grocery store preferred to other methods of shopping?
Are the customers satisfied by the services rendered to them?
Is the consumer perception favorable towards marketing of grocery items online?
TYPE OF RESEARCH
The study is a descriptive research; the main purpose of the study is description on what the customers feel about and what they perceive online grocery shopping. This descriptive research includes surveys and factfindings
AREA OF SURVEY
The Survey was conducted within the city limits of Jalandhar, The area and Respondents includes Shopping Malls General stores
NATURE OF DATA
SOURCES OF DATA
Data was collected with the help of interview schedule with open and closed end questions. Primary data was collected from with the help of questionnaire and unstructured interview Secondary data was collected by referencing companies websites, journals, magazines.
TOOLS OF DATA COLLECTION
Questionnaire – It consists of both open ended and close ended questions.
Secondary data from various Magazines Newspapers Internet
Retired citizens. Sample size: Total samples of 100 respondents were contacted who responded to the questionnaires.SAMPLING METHOD: Convenience sampling SAMPLING PLAN POPULATION: Sample was drawn from five main segments that represented the website market. . Employed people Business men. They are: House wives.
RESEARCH ASSUMPTIONS AND LIMITATIONS Questionnaires were the only instrument used to conduct the survey. The questionnaire was prepared by keeping in mind the following factors: Data is collected by circulating questionnaires. The data collected has been coded. The study was restricted to Jalandhar City only so the findings are applicable only to Jalandhar City. Most of analyzed data is converted into percentage to facilitate easier interpretation of data so obtained. All the information is through respondents. tabulated and analyzed into logical statements using simple statistical tools. All primary data collected is true and reflects the actual intentions of respondents. hence the result is mainly dependent on primary data. .
. Data analysis and interpretation are done on the basis of primary data. Inferences are drawn based on the objectives of the study. The summaries of the findings are presented.DATA PROCESSING AND ANALYSIS The information collected from the questionnaire is analyzed in the following way: The data collected from the questionnaire are put together in the form of tables and analyzed. Data are shown in the form of charts wherever required for better understanding.
VIRTUAL MARKET: it’s an electronic platform where seller sells his goods. ONLINE SHOPING The process whereby consumers purchase products or services over the internet.OPERATIONAL DEFINITIONS MARKET: The term market is derived from Latin word “Mercatus” meaning “be trade”. promotional campaigns. MARKETING: “Marketing is human activity directed at satisfying needs and wants through exchange process”. A virtual market can even be buyers’ desktop computer. also called as Interactive Shopping and Internet Shopping. In common market means a place or loyalty where goods are brought and sold and where buyers and sellers personally meet the affect of purchases and sales. . unlike the traditional market it doesn’t have a defined place where the buyers and sellers meet to transact. advertising or may be even for distribution and maintaining the supply chain of the company. The Marketer can use this electronic medium to conduct research. –Philip Kotler ONLINE MARKETING: it’s the marketing of goods and services through an electronic medium.
and the buying and selling of goods and services and information . brands. and other means. Online Retail. delivered through traditional parcel delivery services. ONLINE GROCERY STORES The sale of groceries online. e-Retail. their business relationships. ONLINE PAYMENTS An electronic payment made via a web browser for goods and services using credit or debit cards E-TAILING Electronic selling of goods and products by using electronic media and Internet technologies. in-house custom delivery. or product lines E-BUSINESS E-business/Electronic-business technology describes a market place where businesses are using Internet technologies and network computing to securely transform their Internet business process. Such stores include general traditional-style grocery stores and specialty-stores selling only specific products. also called as e-Tail. and Electronic Retail..
AN ONLINE SHOPPING MODEL (consumer): Shopping groceries online basically entails five steps: Consumers log on to the online grocer’s web page They shop for various goods and place them in a virtual shopping cart They check out by designating the method of payment They select a delivery location They select a delivery time Pros for shopping online: (companies) Consumer convenience Less expensive land More economical structure (warehouse vs. supermarket) One warehouse covering multiple trading areas Open 24/7 Negatives of online sales: (companies) Fights convention Slim margins Labor intensive Delivery problems Star up costs Limited repeat sales .
policy Delivery cost With the advent of internet conventional way of marketing is shifting towards the modern way.Pros for shopping online: (consumers) Time saver A new approach to shopping Choice of delivery times and format Negatives related to shopping online: (consumers) Orders filled improperly Time to place an order Delivery as expected Payment options Return procedure. it has been able to design user friendly store fronts. catering to the problems of customers has become easy. it has made the shopping easier than before. . The contact with customer has improved a lot.
STORE FRONTS There are various store fronts available to the users on online shopping websites some of them are: Book store Music store Artificial Jewellery store Grocery store Toy store Apparel Electronics Handicrafts Movies and flowers .
and provides these information automatically during E-Commerce transactions. Electronic Cash: Currency represented in electronic form that can be used with another E-Cash user over the Internet. where one large shopping system allows many stores to exist side by side. and purchase once on the way out. owner identification. VIRTUAL SHOPPING SYSTEM Virtual shopping system is shopping in the 21century. The user can effortlessly shop in any or all of the sources. making for extremely convenient shopping. . Smart Card: A plastic credit card-size card that stores digital information. Users can access the product they are interested in without having to wade through pages of catalogues and without having to listen to idiotic TV spiels while they wait for a product they want to finally be featured.MODES OF PAYMENT AVAILABLE FOR ONLINE SHOPPERS Digital Wallet: Software that stores credit card. and can be used for electronic payments in place of cash. and address information. Electronic Checks: A check with a secure digital signature. Virtual shopping system often appears connected to virtual malls. It combines the best of catalog shopping with television shopping. electronic cash.
The financial transactions are also done on the net by using means like credit cards. delivered through traditional parcel delivery services. Such stores include general traditional-style grocery stores and specialty-stores selling only specific products. or product lines. in-house custom delivery. Online stores have come to stay and are no doubt the future of business. A very systematic method is followed by the online grocery stores to make feel the customer’s the experience of real shopping by just sitting on their seats and clicking their mouse. online banking or any other prepaid modes of payments such as (FAB money). .COMPANY PROFILE INTRODUCTION ONLINE GROCERY STORES The sale of groceries online. These are the stores that can be accessed by anyone from any part of the world and the customers can by anything ranging from a Lora to a pin. and other means. brands.
sports memorabilia. jewellery and gemstones. photography. toys. eBay users trade in more than 50. music. glass. the eBay community includes more than 90 million active users from all around the world. eBay is a platform for the sale of goods and services by a diverse community of individuals and businesses. comics. magazines.ONLINE GROCERY KEY PLAYERS EBAY.in) offers a trading platform tailored to the unique needs of Indians . IT and office.800 sellers use eBay India as a primary or secondary source of income. electronics. Approximately 12. EBAY is a global online marketplace where practically anyone can trade practically anything. antiques.COM Founded in September 1995. computers. art.com) was launched in India in 2000 & has become one of India's leading online shopping destinations.ebay.000 categories including collectibles. dolls. Today. pottery. EBay India (formerly Baazee. Although eBay is a global company. eBay India (www. stamps. antiques.
. India's fastest growing media and entertainment group that operates India’s leading business news television channels like CNN-IBN. Philips. VLCC. Whirlpool. and CNBC Awaaz. and many more to provide superlative quality and exceptional value for any customer from the stage of product selection. CNBC TV18. HomeShop18 offers innovative. differentiated and demonstrative retail experiences on TV and internet and has emerged as the largest multimedia retailer in India with a user base of 2. HomeShop18 is committed to providing a delightful customer experience. HomeShop18 has partnered with the best brand owners in India like Apple.HOMESHOP18.5 million users and some prestigious awards to our credit HomeShop18 is a venture of the Network18 Group. through entertaining and outstanding content on TV & the Web and its high quality captive 24X7 customer service.COM HomeShop18 is the online & on-air retail marketing and distribution venture of Network18 Group that was launched as India’s first 24 hour Home Shopping TV channel on April 9. HomeShop18 is on a mission to drive India’s most comprehensive virtual business that helps customers make informed choices and extract the best value for their money. 2008. Nokia. to placing the order & all the way to the final delivery at your doorstep. Motorola. Dell. Reebok.
toys. IT and airline industries apart from powering online shopping sites for leading media companies. music. food items and many more.in has served millions of customers online with a selection of over 7 million items backed by low prices and reliable operations. cakes. Indiaplaza is managed by a professional management team. . mobile phones. It also manages the loyalty programs for leading brands in the financial services. chocolates.INDIAPLAZA. Today.in (earlier Fabmall. appliances. Indiaplaza. sweets. FMCG. videos. cameras. hospitality. handicrafts.COM Indiaplaza. watches.in has online stores for books. Since 1999.com) pioneered the concept of online shopping in India. flowers. electronics. CD-ROMs. Indiaplaza. apparel.
and the “world wide web” (www). THE DEFINING CHARACTERISTICS OF THE INTERNET The distinctive characteristics of the Internet can be summarised in three key points: It dramatically Reduces Information Costs . it is a common technology platform that allows computing devices to communicate with each other. which contain hypertext and pictures. It Allows for Two-way Communication and Interactivity .this radically alters the process of interaction between communicating parties. Hypertext allows information to be organised in a user-friendly way that is easily accessible. allowing both parties to identify each other and build one-to- . The World Wide Web (www) is a large network of documents. The three core channels include e-mail (the most common). and a critical source of added value. Information is becoming a major part of the products and services that people buy. In essence.the cost of searching for information and the cost of the information itself is significantly reduced (and in many cases is free).THE INTERNET OVERVIEW OF THE INTERNET The Internet is a world-wide network of networks. news groups and mailing lists. and provides the opportunity for dynamic interaction. it offers a number of alternative channels that enable businesses and people to communicate. In doing so.
It Overcomes the Barriers of Time and Space .not previously available with mass medium forms of communication.The Internet is a global network and can be reached from everywhere. regardless of where the computer or Internet access device is physically located.one relationships . .
e.00% 20.00% INFERENCE: Majority of the respondents i.00% 15.00% 100..DATA ANALYSIS AND INTERPRETATION TABLE 1: WHAT IS YOUR AGE ? AGE 18-25 26-35 36-45 46-55 55+ TOTAL GRAPH 1 30 25 20 15 10 5 0 18-25 26-35 36-45 46-55 55+ percenta e g NO.00% 10.25% of the respondents are in the age group of 2635. .00% 25. OF RESPONDENTS 30 25 15 20 10 100 PERCENTAGE 30. 30% of the respondents are in the age group 18-25.
00% are men and 44.00% 44. .TABLE 2: WHAT IS YOUR GENDEER? GENDER NO OF RESPONDEN TS MALE FEMALE TOTAL GRAPH 2 56 44 100 56. 56.00% of them are women.00% 100% PERCENTAG E 60 50 40 30 20 10 0 m ales fem ales % e ag INFERENCE: A major chunk of the respondents ie.
OF RESPONDENT STUDENT EMPLOYED SELF EMPLOYED OTHERS TOTAL GRAPH 3 40 30 20 10 0 s tudents em ploy ed s em elf ploy ed others %g ae PERCENTAGE S 30 37 13 20 100 30.00% INFERENCE:30. .00% 20.00% 37.00% of them are self-employed.00% of the respondents are students.00% of them are employed. 37. and 13.00% 13.TABLE STATUS 3: WHAT IS THE CURRENT STATUS OF THE RESPONDENTS? NO.00% 100.
00% BY RESPONDENTS? EVERY DAY ONCE A WEEK ONCE A FORTNIGHT ONCE A MONTH RARELY NEVER TOTAL GRAPH 4 50 40 30 20 10 0 everyd ay o ce a n week o ce a n fo ig t rtn h o ce a n mn o th % e ag rarely n ever INFERENCE: Here the graph clearly shows that 48% of the respondents use internet every day.00% 10.00% of them use internet once in a week. OF RESPONDENTS 48 12 10 5 15 10 100 PERCENTAGE 48.00% 12. This shows there is a lot of scope for online marketing. .00% 5. A very small chunk of the respondents say that they never use internet.TABLE 4: USAGE WHAT IS THE PERCENTAGE OF INTERNET USAGE NO.00% 10.00% 15.00% 100. 12.
00% 12. .OF RESPONDEN CHECKING MAIL BROWSING INFORMATION SEARCH SHOPPING OTHERS TOTAL .00% 100.0% 60 50 40 30 20 10 0 ch eckin g m ail b rowsin g in rm fo ation search sh p g op in oth ers % e ag INFERENCE: Majority of the respondents57% use the internet mainly to check mail and 13% of them use internet for information search and 10% of the respondents use internet for shopping.00% 13. GRAPH 5 TS 57 13 10 12 8 100 PERCENTAG E 57.TABLE 5: FOR WHICH PURPOSE THE RESPONDENTS USE THE INTERNET? PURPOSE NO.00% 10.00% 8. There is a magnificent potential for online marketers.
22% of them go to the markets to buy groceries. and just a mere 23% of the respondents buy groceries online.00% 10.00% 100% INFERENCE: 45% of the respondents still buy groceries from conventional grocery stores. .TABLE 6:FROM WHICH PLACE THE PLACE RESPONDENTS PURCHASE THE GROCERY? PLACE TRADITIONAL STORES MARKET PLACE ONLINE STORES PUSH / CYCLE CARTS TOTAL GRAPH 6 50 40 30 20 10 0 trad ition stores al m arket p lace on e sto lin res p sh u /cycle ch arts % e ag NO OF RESPONDENTS 45 22 23 10 100 PERCENTAGE 45.00% 23.00% 22.
00% 100% INFERENCE: Most of the respondents ie.00% 7.Few of the respondents feel its convenient to shop online.00% 25.7% of them purchase online rarely.00% 9. Most of them don’t shop online because of the tangibility factor. 58% never purchase online. not familiar with the online purchase process .TABLE 7: WHAT IS THE FREQUENCY OF ONLINE PURCHASING BY THE RESPONDENTS? DURATION ONCE A WEEK ONCE A FORTNIGHT ONCE A MONTH RARELY NEVER TOTAL GRAPH 7 60 50 40 30 20 10 0 once aweek once afornig ht once am onth ra rely never %g ae NO OF RESPONDENTS 12 25 9 7 58 100 PERCENTAGE 12. .00% 58. 9% of them purchase online once in a month and 25% of the respondents purchase online once in fortnight.
25% of the respondents spend more than 750Rs for their grocery purchases.TABLE 8:WHAT IS THE WEEKLY EXPENDITURE OF RESPONDENTS ON GROCERIES? EXPENDITURE 0-250 RS 250-500 RS 500-750 RS > 750 RS TOTAL GRAPH 8 40 35 30 25 20 15 10 5 0 0-250 250-500 500-750 > 750 NO.00% 15.00% 24.e. ..00% %g ae INFERENCE: The above graph depicts that 36% of the respondents spend between 0250Rs on grocery purchases.OF RESPONDENTS 36 24 15 25 100 PERCENTAGE 36.00% 25.00% 100. TABLE 9: I WOULD USE SELF-CHECK OUT FACILITIES AT THE SUPERMARKET IF THEY WERE AVAILABLE TO ME.15% of them purchase the groceries between 500-750Rs and a mere chunk i.24% of them spend 250-500Rs on grocery shopping.
OPINION NO.checkout facilities.00% 25. This shows that most of the respondents are ready to use the selfcheckout technology. .00% 20.00% 10.OF PERCENTAGE 35.00% 100.00% RESPONDENTS STRONGLY AGREE 35 AGREE 20 NEITHER AGREE NOR DISAGREE 25 DISAGREE 10 STRONGLY DISAGREE 10 TOTAL 75 GRAPH 9 35 30 25 20 15 10 5 0 s n ly tro g ag ree a ree g n er ag eith ree n d ree or isag d g isa ree stro g n ly d ree isag % e ag INFERENCE: 35% of the respondents strongly agree that they would use self-checkout facilities.20% of the respondents agree that they would use self.00% 10.
A mere 14% of them feel that time is not the constraint while shopping.00% 31.TABLE 10: IMPORTANCE FOR TIME WHILE SHOPPING OPINION NO. .00% 14. OF RESPONDENT STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 10 3 5 3 0 2 5 2 0 1 5 1 0 5 0 PERCENTAGE S 26 18 31 11 14 100 26.00% 11.00% of the respondents strongly agree that time is very important for them while shopping.00% % e ag strong ly ag ree ag ree neither disag ree strong ly ag nor ree disag ree disag ree INFERENCE: 26.00% 100.00% 18.
00% 100.00% 18.00% INFERENCE: 28% of the respondents are strongly disagree that they wouldn’t pay surcharge for convenience of online grocery shopping. OF RESPONDENT STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 11 50 40 30 20 10 0 s trong a ree ly g a ree g neither a ree g nor dia ree g dis g a ree s trong ly dis g a ree %g ae PERCENTAGE S 45 18 10 11 16 100 45.TABLE 11: EXTRA SURCHARGE FOR CONVINIENCE OPINION NO.00% 10.00% 11.13% of them agree to pay surcharge for convenience of online grocery shopping.00% 16. .
OPINION STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 12 4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 ston ly g ag ree a ree g n er ag eith ree n d ree or isag d ree isag stro g n ly d ag is ree NO.TABLE 12: IF I WAS HAPPY BUYING MY GROCERIES ONLINE.00% 25.00% % e ag INFERENCE: 33% of the respondents agreed that they would tell others to shop online if they were happy.00% 10.00% 37.00% 1. . I WOULD TELL OTHERS ABOUT IT. 1% of them told that they would strongly disagree that they would tell others even when they were happy.00% 100. OF RESPONDENT S 18 37 25 10 1 100 PERCENTAGE 18.
00% 15.00% 18.00% % e ag strong ly ag ree ag ree neither disag ree strong ly ag nor ree disag ree disag ree INFERENCE: 34% of the respondents strongly agree & 28% of them agree to the point that tangibility of fresh produce is important while shopping online. .00% 100.TABLE 13: ONLINE FRESH PRODUCE SHOPPING IS LESS APPEALING BECAUSE I CANNOT SEE AND FEEL THE GOODS OPINION STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 13 35 30 25 20 15 10 5 0 NO. OF RESPONDENT S 34 28 18 15 5 100 PERCENTAGE 34.00% 5.00% 28.
00% 100.ONLINE OFFERS SUPERIOR CUSTOMER SERVICE TO A TRADITIONAL GROCERY STORE OPINION STRONGLY AGREE AGREE NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE TOTAL GRAPH 15 50 40 30 20 10 0 strong ly ag ree ag ree neither disag ree strong ly ag nor ree disag ree disag ree % e ag NO.00% of the respondents neither agree nor disagree about online shopping giving superior customer service. .TABLE 14: I BELIEVE SHOPPING .00% 45. OF RESPONDENT S 10 12 45 13 2 100 PERCENTAGE 10. Just 2.00% of them strongly agree that online shopping gives superior customer service.00% 2.00% 13.00% INFERENCE: 45.00% 12.
00% 14.e.00% 31. . A major chunk of the respondents i.00% INFERENCE: 10. and 14.00% 3.TABLE 16: INTENTION TO PURCHASE ONLINE NO. 31.00% 100.00%of the respondents say that they have strong intention to shop online. OF RESPONDENT S DEFINITELY WILL 10 WILL SURELY 14 DON’T KNOW CANT SAY 31 WON’T 3 DEFINITELY WON’T 15 TOTAL 100 GRAPH 16 3 5 3 0 2 5 2 0 1 5 1 0 5 0 d itely efin will will su rely d n kn w o 't o can s 't ay w 't on d itely efin n ot % e ag OPINION PERCENTAG E 10.00% of them are not sure of shopping online.00% of them intend to shop online.00% 15.
FINDINGS 57% of the respondents use internet every day. so the online marketers should provide more information about security to the users in order to increase online sales.so online . Most of the people gave importance to tangibility of the fresh produce. Marketers should target these people and turn them into prospective customers. so it’s important for online marketers to deliver good quality produce. 58% of the people never shop online. Many of the respondents use internet for information search. 45% of the respondents still purchase groceries in the conventional stores. Nearly 45% of the people are ready to pay surcharge for online convenience this means that people are ready to purchase groceries online. This shows there is a lot of scope for online marketing. Nearly 26% of the people give more importance to the time while shopping so there is a lot of scope for online marketers. Hence marketers can target these people and they can capitalize on it by providing information. So the online marketers should make a major awareness plan in order to survive in the market. Nearly 25% of the respondents purchase groceries for about 500Rs every week. Nearly 45% of the population still don’t believe that online grocery shopping provides superior satisfaction .
marketors should tell the benefits & advantages of shopping grocery online to the users .
The cost involved for installation and maintenance of an Internet account is considerably high. Flexible of one-to-one marketing and speed of interaction will certainly give a boost to its usage.SUGGESTIONS Internet will be the key media in times to come. . A reduction of which could expand the horizon of Internet users Continuous improvement and innovation is the new marketing field of on-line marketing will be a boon to the customers and a gold mine to the marketers. The global acceptance of credit card could prove a catalyst in the virtual shopping system. Advertising has to be more appealing and specific on its target.
Thus making Internet a part of the normal life. . Internet has promising note for both the marketers and the consumers at large. Many global companies firms have tried to advertise on Internet. There is a disadvantage on the part of the Internet purchasing as the Internet lacks in consumerism which has brought an unfavorable attitude in the general public. who doubt the safety assurance of the product purchased. It could be stated that advertisements on the Internet do not correlate themselves with Indian consumer psychology. Internet today is viewed as user-friendly communication medium and its awareness and usage level is progressively increasing in all segments of the society. In India most of the people use traditional means to buy their grocery items and for them to change is going to take a few years. Based on this information obtained in the course of the project there is a sincere effort to draw a meaningful conclusion. It is going to take some time for this whole system of online shopping for grocery items to come into regular practice. employees. may it be students. A better guarantee and visual impact could bring a revolutionary effect in the advertisement on the Internet. businessmen or professionals. . But a category of people especially the elite group are using this system.CONCLUSION This project was conducted with the zeal of finding out the customer perception towards the online grocery shopping.
.If companies can work efficiently towards increasing the awareness about online grocery shopping then there is going to be a bright future to the online grocery industry.
fabmall. 11th edition WEBSITES: www.com www. Marketing Research by Tull Hawkins – Prentice Hall of India.amazon.forrester.indianfoodsco. Zeithmal and Mary Jo Bitner – Tata McGraw Hill Publication. 7th edition.com www.google.com www.netgrocer.com www.com .com www. A. 6th edition Services Marketing by Valerie.com www. 3rd edition Marketing Management by Philip Kotler – Prentice Hall India.peapod.BIBILOGRAPHY BOOKS: Business Research Methods by Cooper and Schindler – Tata Mc Graw Hill Publication.
2 WHAT IS YOUR GENDER? [ ] Male [ ] Female Q. I USE THE INTERNET: [ ] Every day [ ] rarely [ ] Once a fortnight [ ] Once a month [ ] Once a week [ ] Never (please proceed to item3) .1 What is your age? [ ] 18-25 55+  26-35 [ ] 36-45 [ ] 46-55 [ ] Q.ANNEXURES ONLINE SHOPPING QUESTIONNAIRE Please tick the appropriate response:Q.3 what is your occupation? [ ] student others [ ] employed [ ] self-employed  1.
I USE THE INTERNET FOR THE PURPOSE OF: [ ] checking mail [ ] others specify-------------------------[ ] browsing [ ] information search shopping  .2.
Each week the amount I spend on groceries is about: [ ] 0-250 Rs [ ] 750 Rs > Part II Please select a number from 1 to 5 to rate your agreement with the following statements. 6. HOW DO YOU USUALLY BUY GROCERIES? [ ] stores [ ] market __________ 4. I purchase online: [ ] Once a week [ ] Once a fortnight [ ] Once a month [ ] Rarely [ ] Never I shop/ don’t shop online because ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------5.3. Strongly agree 1 2 3 4 5 strongly disagree [ ] 250-500 Rs [ ] 500-750 Rs [ ] Online [ ] others . I would use self-checkout facilities at the supermarket if they were available to me.
on the response scale. Strongly agree 1 2 3 4 5 strongly disagree 11. your intention to purchase groceries online in the future. Please indicate. Strongly agree 1 2 3 4 5 strongly disagree 10. Strongly agree 1 2 3 4 5 strongly disagree 12. Online fresh produce shopping is less appealing because I cannot see and feel the goods. I believe shopping online offers superior customer service to a traditional grocery store. Strongly agree 1 2 3 4 5 strongly disagree 9. I would be willing to pay a surcharge for the convenience of online grocery shopping. . If I was happy buying my groceries online. Definitely will 1 2 3 4 5 definitely not.8. Strongly agree 1 2 3 4 5 strongly disagree 13. I usually find myself pressed for time while shopping . I would tell others about it.
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