I, hereby declare that the research work presented in the summer training based project report entitled, Study of compotators of Frooti Juice for the partial fulfillment for the award of Bachelor Degree in Business
Administration from Chaudhary Charan Singh University , Meerut is based on my research work. The project report embodies the result of original work and studies carried out by me and the content of the project do not from the basis for the award of any other degree to me or to anybody else.
(Signature) Mohit Kumar
Progress is a continuous process. It is relative and absolute. We cannot stop at a certain destination and declare that target has been achieved and we need not to go further. In this new are all the countries & their companies are trying their best to improve economic growth. This trend has created a very complex & competitive environment in the field of business, trend & win the race a new system of management is much needed. To fulfill this
need a new field of modern science has developed very fast i.e. BBA. In this curriculum there are several phases, which have to be covered & compelled properly. At the completion of the second semester of BBA we got opportunity to provide them particular knowledge about eachand every aspect of market. It could be in related fields‟ viz. Human Resource Management, Marketing or Finance as per their specialization in the course. It is important because it provides the students about the practical knowledge of the field, which is very essential beside the theoretical knowledge. The experience that I have gathered during this period has certainly provided me with an orientation which, I believe, will help me to shoulder my assignment successfully in near future. During this period, I have collected all the information of “Competitive analysis of Frooti and its competitors” through primary data which were available at the Meerut. On the basis of my training program, I have tried my best to arrange my work in symmetric way. However to cover the detailed information in such a short period was not possible. Despite the inherent shortcomings of the study, a genuine attempt was made on my part see that the study was carried out in the right respective.
Company profile Industry profile Organizational structure Management style Product mix & product line Marketing activities & Promotional activities Marketing strategies Market Size, Growth, & Demand Competitors of FROOTI 7-11 12-16 17-20 21-22 23-33 34-35 35 36-38 39-44 45 46-56
2 RESEARCH OBJECTIVES 3 RESEARCH METHODOLOGIES Sample Design Field work plan Questionnaire copy 4 ANALYSIS cross tabulation analysis SWOT analysis 5 FINDING AND CONCLUSION 6 LIMITATIONS 7 BIBLOGRAPHY
61-62 63-77 78-80 81-82 83 84
We shall strive relentlessly towards a Zero-defect culture through the commitment of each and every member of our Company. We at SWASTIK aim to provide most effective and prompt after sales services for the equipments sold by us through trained personnel and after sales services for the equipment sold by us through manufacturing plant-trained personnel and experts. trust worthy and dependable company relied upon by clients.
CHAIRMEN'S MESSAGE We at SWASTIK GROUP are committed to give our customers the best possible products & services at most competitive prices as per agreed standards and within the stipulated time frame. offering real and lasting solutions at an affordable cost. And of course. Hanuman Sarawgi Chairman VISION To be known and identified as an ethical. As a trading company engaged in catering the requirement of Mining. SWASTIK GROUP has played a significant role in the development of Indian Industry and Infrastructure Projects. Construction Power Plants.
. Forging. we shall not stop there. but keep on going…………. Casting and Export Etc.CHAPTER 1 INTRODUCTION Welcome to Swastik Group
A House Of Diversified Excellence The SWASTIK GROUP established in the year 1961 is one of the leading trading houses in eastern India. OBJECTIVE To be partners in progress by assisting our clients in optimizing their potential to
achieve corporate goals by offering “THE SOLUTION”. to their entire satisfaction. management and financial consultancy services in the field of infrastructure development from the concept to commissioning. With diversified activities it is also engaged in the providing engineering.
“He‟s always encouraging me to think and to cultivate my own thoughts and views. No surprise then. The eldest Chauhan sister Schauna is at the helm of Parle Agro (the makers of brands like Frooti. Chauhan.” That meant she could spend her time observing production plants in full swing (at that time the production unit was on corporate office grounds) and keep a hawkish eye on her father‟s every business move. Parle Agro‟s Prakash Chauhan. today she is among Parle Agro‟s top management. Parle Agro. that she eschewed playing house and dress up like other children to develop a single minded focus on the day-to-day workings of Parle. depending on the kind of categories & products that are introduced. so I was very close to the business. It is a highly price sensitive market. CMO. Parle Agro Pvt Ltd As soon as Nadia Chauhan crossed over to the double digits. Well defined roles for all three. Appy. “we have our distinct strengths. Nadia has her hands full defining Parle Agro‟s marketing strategies. didn‟t attend a fancy business school.” says Chauhan.The confectionery market can grow immensely.” and that‟s how they all have their place in the company. LMN) and next in line is Alisha in charge of her very own outfit V3 (a fitness company based in Mumbai).” she says. supervised by her father. However. Well over a decade after her first tryst with the company‟s marketing brass. She‟s a lucky girl. the change & the acceptance of one rupee products have facilitated some more innovation and excitement in the category. “I grew up in Bombay. she‟ll tell you.
. a function that‟s not just about communication and commercials. she found herself attending marketing meetings.
Nadia Chauhan Director. went to school and college here. “That‟s how my father planned it. It feels natural and the progression seamless. Her father‟s style of guidance is very subtle. He never forces his point of view or way of working.
She recalls being very excited the first time she stepped through Parle‟s doors in an official capacity. The company plans to set up 60 mineral water factories more from the present 26 factories across the country in the first quarter of next fiscal. said Parle Agro director Nadia Chauhan. This will be done through organic route and an aggressive marketing strategy. One of the things my father told me was „There is no such thing as a stupid question. Parle Agro is targeting a Rs 35 billion turnover by 2010-11 (present turnover . reports Economic Times . But she has even bigger plans for the future. her old-fashioned training is working well for Chauhan.Rs 9.‟ So take your time. it has decided to expand production capacity of its mineral water.
.5 billion).” So far. “Very often new people step in and make drastic changes which might disturb the way things are done. For starters. Her aggressive vision for the business is to make Parle Agro the top FMCG Company in the country. which is sold under the Bailley brand.
Parle Agro eyes Rs 35 bn turnover by 2010-11
Country`s leading player in the mineral water and beverages businesses. She has successfully launched new brands for Parle Agro‟s portfolio of beverages that includes Saint (fruit juice) and has her eye on the food category with snack brands like Hippo.
. UPPER BAZAR. GANDHI CHOWK. 3rd FLOOR.CHAPTER 2 COMPANY PROFILE
: SWASTIK FRUITS PRODUCT PVT. INDUSTRIAL AREA PHASE 2. MEERUT (JHARKHAND)
: SWASTIK CHAMBERS.LTD
: SALES AND MANUFACTURER
: SWASTIK HOUSE. MEERUT
MANUFACTURING UNIT/PLANT :
TATISILWAI. GOPAL COMPLEX.
SLICE. AQUAFINA. KINLEY Primary Competitive Advantages
Products are manufactured under the most hygienic conditions The drinks are made available in a Tetra Pak and Pet Bottles Healthy and nutritious alternative which are also delicious Access to best quality fruits Strategically located manufacturing facilities State-of-the-art manufacturing plants An extensive distribution network
Memberships Agricultural and Processed Food Products Exports Developments Authority (APEDA) Federation of Indian Chambers of Commerce and Industry (FICCI) Project Exports Promotion Council of India (PEPC) Federation of Indian Export Organizations (FIEO)
Standard Certification ISO certification HACCP certification
. BISLERI.PRODUCT RANGE
“FROOTI” – Mango Drink “APPY” – Apple Drink “APPY FIZZ” – Carbonated Apple Drink “BAILLEY” – Packaged Drinking Water
MAZZA. TROPICANA. JUMPIN.
About Us A House Of Diversified Excellence The SWASTIK GROUP renders services in the form of Consultancy. Power Plants
Mini / Micro Hydel Power Projects. Draggles. Hydel Power Projects up to 360 MW. Supply of Equipments and Spares. Blast hole Drills. Underground Mining Drilling.
b. Thermal Power Projects up to 1000 MW. Motor Graders etc.
2. Man and Material Transportation Equipments. Loading Equipment. Bulldozers. Under Ground Support Vehicles. Open Cast Mining Hydraulic Excavators. Rope Shovels. Complete projects for mining (Minerals and Metals). Pollution Control Equipment. Coal and Mineral Preparation and Beneficiation Plants & Material Handling Equipment. Rear End dumpers. Loading. Erection and Commissioning and operation in the following fields:
. Transmission and Distribution Equipment. Complete equipment for large Open-Pit Mining with annual productions of 10 million tons by Shovel-Hauler process or semi-continuous process.
Alloys. Mn Steel Casting.
5. Materials Handling and Reduction Equipments
4.EOT / HOT up to 250 MT capacity. CNC Machines. Rolled products. Container Handling Cranes ). Steel. Forgings and Castings
Forging & Castings of Ferrous and Non Ferrous Metals. Electrical Pneumatic and Cordless Engineering Tools. Crushers and Grinders. Rolls for Rolling Mills etc. Ferro. Copper. Minerals and other metals
Aluminum. Silicon metal etc. Barges. Machine Tools
Special Purpose Machine Tools. Sea going vessels. Port cranes ( Luffing Cranes.
7. Chromium Metal. Ferro-Silicon. Liner Plates. Foundry Equipments and Machines. Brass.Tire mounted and crawler. Ferrous and Non-Ferrous Metal. Mobile Cranes . Manufacturing
& Fruits). Jute. Engineering Products. Minerals. Electrical Equipments and Components
Transformers Switchgears Motors
. Decorative Laminates. Lubricants. General Trading
Bearings. Gears and Speed Reducers. Processed Food (Veg. Petroleum products. Rice. Tyres and Tube etc. Spices. Spares for heavy earth moving machines.
9. Cosmetics. Material Reduction Equipments. Export
Tea. Fruit Pulp & Juice. Forgings & Castings. Marble. rubber compounds and Chemicals. Steel. Cement. Granite (Polished and Unpolished) etc. Textiles. Ferrous & Non-Ferrous Metals.
Appy Fizz Bailley
8. Ferrous & Non-Ferrous Metals. Garments.
Urban development etc. Sewage treatment.e.
Luminaries LT and HT Cables
11. Water Treatment and Distribution. Ports and Harbors. Material Handling Plants. Consultancy Services
We provide Engineering and Management consultancy Services for Infrastructure Projects i. News
The Pioneer 'Jharkhand Edition'. Bridges.
. L td. Lt d. Sw as t i k Sof t e ch Pv t. Sw as t i k G lob al Pv t.SWASTIK GROUP
An ISO 9001-2008
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depending on their objectives and ambience.] The structure of an organization will determine the modes in which it operates and performs. authority is still Weber's rational. This may include total quality management. arguing along these lines.ORGANISATIONAL STRUCTURE
An organizational structure is a mainly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. and the organization is still rule bound. An organization can be structured in many different ways and styles. The strategic leader makes all key decisions and most communication is done by one on one conversations. Organizations are a variant of clustered entities. mostly in tall organizations. They usually adopt a tall structure. It is very much complex and useful for hierarchical structures organization. in his classic study of culture management at 'Tech' argued that 'the essence of
. None of these however has left behind the core tenets of Bureaucracy. rather than a fundamental shift away from bureaucracy. legal type. culture management and matrix management. It is not the entire thing about bureaucratic structure. describes them as cleaned up bureaucracies. Post-bureaucratic The term of post bureaucratic is used in two senses in the organizational literature: one generic and one much more specific . In the generic sense the term post bureaucratic is often used to describe a range of ideas developed since the 1980s that specifically contrast themselves with Weber's ideal type bureaucracy. Hierarchies still exist. amongst others. Heckscher. Organizational structure types
Pre-bureaucratic structures Pre-bureaucratic (entrepreneurial) structures lack standardization of tasks. The structure is totally centralized. Bureaucratic structures Bureaucratic structures have a certain degree of standardization. It is particularly useful for new (entrepreneurial) business as it enables the founder to control growth and development. Then tension between bureaucratic structures and non-bureaucratic is echoed in Burns and Stalker distinction between mechanistic and organic structures. They are better suited for more complex or larger scale organizations. This structure is most common in smaller organizations and is best used to solve simple tasks. Gideon Kunda.
. as well as make up for the weaknesses. efficiencies can further be realized as functional organizations integrate their activities vertically so that products are sold and distributed quickly and at low cost. "product
. an automobile company with a divisional structure might have one division for SUVs. which makes producing a limited amount of products or services efficient and predictable. As a whole. codification and enforcement of rules and regulations does not change in principle. There can be made a distinction on geographical basis (a US division and an EU division) or on product/service basis (different products for different customers: households or companies). An example would be a company that produces two products. another division for subcompact cars. engineering and marketing departments.the formalisation. A matrix organization frequently uses teams of employees to accomplish work. For instance. "product a" and "product b". This structure can combine the best of both separate structures. Matrix structure The matrix structure groups employees by both function and product. Another example. and another division for sedans.it shifts focus from organizational structure to the organization's culture'..bureaucratic control . the divisional structure groups each organizational function into a divisions. of functional and decentralized forms. this company would organize functions within the company as follows: "product a" sales department. in order to take advantage of the strengths. This leads to operational efficiencies within that group. a functional organization is best suited as a producer of standardized goods and services at large volume and low cost. Coordination and specialization of tasks are centralized in a functional structure. Each division within a divisional structure contains all the necessary resources and functions within it. However it could also lead to a lack of communication between the functional groups within an organization.. Divisions can be categorized from different points of view.. Using the matrix structure. Functional structure Employees within the functional divisions of an organization tend to perform a specialized set of tasks. Each division would have its own sales. for instance the engineering department would be staffed only with software engineers. a small business could start making the components it requires for production of its products instead of procuring it from an external organization. making the organization slow and inflexible. Divisional structure Also called a "product structure". Moreover.
"product a" accounting. "product b" sales department. It brings the best aspects of functional and projectized organizations. "product b" accounting department. Weak/Functional Matrix: A project manager with only limited authority is assigned to oversee the cross. However. a simple lattice emulating order and regularity demonstrated in nature. this is the most difficult system to maintain as the sharing power is delicate proposition.functional aspects of the project. Strong/Project Matrix: A project manager is primarily responsible for the project. Functional managers provide technical expertise and assign resources as needed. Balanced/Functional Matrix: A project manager is assigned to oversee the project. Matrix structure is amongst the purest of organizational structures.a" customer service department. "product b" customer service department. The functional managers maintain control over their resources and project areas. Power is shared equally between the project manager and the functional managers.
Laboratory Store supervisor
Marketing Logistic Manager
Asst.D.ORGANISATION STRUCTURE OF COMPANY
Personal Dept. personal Manager
Territory Development Manager
But the aim of marketing is to make selling superfluous. On the other hand. Communication is again generally downward. but gives subordinates latitude in carrying out their work Paternalistic A more Paternalistic form is also essentially dictatorial. this in turn can project an image of a confident. This can help balance out the lack of worker motivation caused by an autocratic management style. and growing customers through creating. marketing should result in a customer who is ready to buy. As a result. The Permissive Autocrat makes decisions unilaterally. The communication is extensive in both directions (from subordinates to leaders and vice-versa). Autocratic An Autocratic style means that the manager makes decisions unilaterally. however. There are two types of autocratic leaders: The Directive Autocrat makes decisions unilaterally and closely supervises subordinates. The leader explains most decisions to the employees and ensures that their social and leisure needs are always met. This style can be particularly useful
Marketing management is the art and science of choosing target markets and getting. the manager allows the employees to take part in decision-making: therefore everything is agreed by the majority.“There will always be a need for some selling. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. and without much regard for subordinates. Ideally. but feedback to the management is encouraged to maintain morale. keeping. A good example of this would be David Brent or Michael Scott running the business in the fictional television show The Office. All that should be needed is to make the product or service available. Democratic In a Democratic style. delivering. well managed business. decisions will reflect the opinions and personality of the manager. decisions take into account the best interests of the employees as well as the business. and communicating superior customer value. subordinates may become overly dependent upon the leaders and more supervision may be needed.
In neuroscience. however in many cases it is not deliberate and is simply a result of poor management.when complex decisions need to be made that require a range of specialist skills: for example. when a new ICT system needs to be put in place. or centralization. is the process by which the activities of an organization. and a poor company image.
. which in turn leads to much dissatisfaction. however very little communication occurs in comparison with other styles. This leads to a lack of staff focus and sense of direction. particularly those regarding planning decision-making. Laissez-faire In a Laissez-faire leadership style. meaning that it is equal in both directions. Centralisation. into a centralized government. The communication in this style is horizontal. centralization refers to the evolutionary trend of the nervous system to be partitioned into a central nervous system and peripheral nervous system. In political science. this refers to the concentration of a government's power -
both geographically and politically. become concentrated within a particular location and/or group. the leader therefore evades the duties of management and uncoordinated delegation occurs. The style brings out the best in highly professional and creative groups of employees. the leader's role is peripheral and staff manage their own areas of the business. In business studies centralisation and decentralization is about where decisions are taken in the chain of command. and the upper management of the business is computer-illiterate.
product may refer to a single item or unit.
All the products of Parle Agro Pvt. a product is anything that can be offered to a market that might satisfy a want or need.TURN OVER OF KOKAR DEPO
Year 08-09 09-10
Turn over 1. The noun product is defined as a "thing produced by labor or effort" or the "result of an act or a process". The economic or commercial meaning of product was first used by political economist Adam Smith. and stems from the verb produce. from the Latin prōdūce(re) '(to) lead or bring forth'. Since 1575. a group of equivalent products. Rigid quality standards are ensured at every stage of the manufacturing process. are manufactured under the most hygienic conditions. products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. Ltd. an item that ideally satisfies a market's want or need. the word "product" has referred to anything produced. products are purchased as raw materials and sold as finished goods. Since 1695. In general. but a commodity can also be anything widely available in the open market. a grouping of goods or services. or an industrial classification for the goods or services. the word has referred to "thing or things produced". packaging materials. In retailing. In manufacturing. Great care is exercised in the selection & quality control of raw materials. Every batch of
.62 1. products are called merchandise.96
PRODUCT AND MARKET
Product (business). In marketing. Commodities are usually raw materials such as metals and agricultural products. In project management.
. packaged drinking water and confectioneries are thoroughly checked by quality experts using the most modern equipment.drink.
This is because it is a unit of Parle agro Pvt. Through his main function is to have a control of the out let distribution. market survey and shipping. which supply the concentration for different brands of soft drinks.PRODUCT MIX OF SWASTIK FRUIT PRODUCT PVT. Frooti Bailley Packaged Water Appy Fizz Apple juice
The chief consumers are young masses. Thus it can be said that these are the product of mass consumption. restaurant owners and various soft drinks peddlers also used them. advertisement.
Frooti Appy Fizz Bailley
. sales manager is assisted by sales executives and sales supervisor. hoteliers.
The products manufactured by Swastik fruits product Pvt . In Mumbai marketing company the head of sales & marketing department is in change of all the marketing activities i.e sales promotion. beside direct consumers. LTD.Ltd are very limited in range as it is not independent to diversify its product when required. publicity. Ltd.
Brand: Frooti Past Agency: TBWA. Frooti has acquired a large market share and continues to be the most popular mango drink even today. it took the country by storm as it was the only beverage sold in an innovative Tetra Pak packaging which was a new concept for Indian consumers. This is what really makes Frooti one of the most trusted brands and the most preferred mango drink of India. Frooti has been a trendsetter all through its 25 years of existence. such as the launch of our innovative triangular packs at Rs 2. launch of Frooti in a PET bottle. Marketing Manager. There was a need for new positioning. is the largest-selling ready-to-consume mango drink in India. Ltd. while keeping the „Fresh & Juicy‟ soul of Frooti intact. we realized we had to change the perception that Frooti was meant just for kids. Parle Agro said. to being the first in a PET bottle. The tagline “Mango Frooti . Launched in 1985. Our ads then were more about making Frooti more relevant to the youth. Frooti as a brand has always tried to evolve with its ever evolving consumers to be relevant to them at all times. or Mango Frooti. Frooti was the first brand to introduce fruit drinks in tetra packs to Indian consumers. Frooti commercials oozed fun and exuberance. Current Positioning: Madhur Pandey. When it was launched. it is the flagship product of Parle Agro Pvt. As Frooti entered its second decade of existence. it came in as a really contemporary and youthful mango drink. From being the first fruit drink in a Tetra Pak. At this time. When Frooti was launched in 1985.Fresh and Juicy” has huge brand recall value for consumers and has helped the brand strengthen and consolidate its position as the market leader. the mango drink segment in India has expanded with the entry of many players. The Yo Frooti campaign.Mango. Even the imagery in Frooti commercials was way ahead of anything else the Indian society was exposed to. our commercials revolved around the brand‟s association with the king of fruits . Digen Verma and the Bindass campaign were steps in that direction. Frooti has innovated all along the way. we also started conveying more of tactical communication in our ads. Being the market leader in mango drinks. Lately. it is important that Frooti stands out while also
. as it is popularly called. launch of Frooti in a new orange packaging.50 („5 ka 2‟ ad). Everest. Ever since its launch. Current agency: Since 2007. the creative duties of Frooti are being handled by Creativeland Asia. History of Frooti: Frooti. In the nineties. Percept and Grey have handled Frooti‟s advertising earlier. It was cool to have a Frooti. “Frooti is India's legendary and iconic mango drink.
Frooti packs currently incorporate the decades-old tagline. It not only highlights the brand make-over. “Fresh „N‟ Juicy Mango”. Even the ad plays the jingle towards the end. they are created keeping in mind a long term brand vision. We have never had to enforce it.retaining the brand association with mangoes. lays the foundation for a long-term strategy and vision for the brand. Fresh n Juicy‟ has remained the base tagline since the brand launch. Keeping this in mind. Our ads are no longer meant to just create buzz.Mango lovers have always identified Frooti with mangoes. our new ads are more about situations and showcasing how consumers connect with Frooti. But Frooti‟s brand communication is based around the theme of „Why grow up‟. Even the treatment of subject in the ads has also changed. saying. The line. Instead of a story narrated through songs and dance. with a minor change.” “We approximately spend Rs 10 crore on advertising. You would not find a single Frooti consumer who would not remember „Mango Frooti. Frooti has gone on to become India‟s favorite mango drink. Each ad speaks for Frooti‟s brand heritage and stands for its long lasting relationship with Indian consumers.” Pandey said. In between. “We have never used a celebrity / brand ambassador for Frooti. What makes the Frooti ads so endearing is the fact that our ads have always been about mango lovers. popularized by the jingle in our ads is so memorable that you hum one part and someone else will complete the other.
.Just like that‟ „Fresh and juicy! What a beauty! Mango Frooti!‟ „Juice up your Life‟ Accepting that Frooti would perhaps always be identified as „Fresh and juicy‟. What made Frooti ads so endearing? Pandey added. Changes in tag line over the years „Mango Frooti. we have evolved Frooti‟s brand communication to a new level. Fresh n Juicy‟. the brand has used new taglines such as: „Frooti . Over the years. Frooti‟s most recent ad campaign with the „Why grow up‟ theme. yet our ads have always had tremendous mass appeal. it also stays true to Frooti‟s core mango values.
It is yellowish brown carbonated beverage with a flavor of ripe juicy apple. Ltd. manufactured at its fMeerutse Swastik Fruits Product Private Limited. Appy Fizz
Appy Fizz is the product beverage of Parle agro pvt.
. Tatisilwai. Mumbai.a.
Tatisilwai.c.Ltd. Bailley packaged water
Bailley Packaged Water is the product beverage of Parle agro Pvt. Mumbai manufactured at its fMeerutse Swastik Fruits Product Private Limited.
. It is UV treated and ozonised.
are marketed through the same types of outlets."Many businesses offer a range of product lines which may be unique to a single organization or may be common across the business's industry. Is PRODUCT LINE OF FROOTI AND ITS DETAIL -
. Ltd. are sold to the same customer groups. or fall within given price ranges. either because they function in a similar manner.So the product line of the swastik fruits product pvt.Various Products line
A product line is "a group of products that are closely related.
240.Product line of Frooti
Product line of Frooti
.50 9.00 60.00 3.FROOTI
PER PC.00 480.00 486..00 540.00 22.00
TCA TCA JAR 200ML 500ML 1000ML 1500ML
80 PCS 24 PCS 24 PCS 24 PCS 12 PCS 08 PCS
3. 2.00 540.00
Fig.00 216.00 600.65 2.00 432.00 10.00 240.00 45.50 40.00 60.00 25.
Frooti 65 ml TCA
Frooti Tetra Pack 200 ml
Frooti Pet 200 ml
Frooti 500 ml
Frooti Pet 1000 ml
Frooti 1500 ml
PRODUCT LINE OF APPY FIZZ AND ITS DETAIL –
MRP/CS 480. 18.APPYFIZZ 300ML
BOTTLE/CASE 24 PCS
MRP/PC 20.00 518.00
Appy Fizz 300ml
Appy Fizz 500ml
Appy Fizz 1000 ml
Fig..00 48.Product line of Appy fizz
15 PCS 12 PCS
a greater awareness of the „functional‟ benefits of health beverages and a greater willingness to pay a premium for such beverages. nectar and juices. ROUTE MARKET:outlets in this market cater to those people who are engaged in shopping. Godrej's Jumpin. for effectively setting the entire market is broken into the following segments.outgoing to and from work. consists of a diverse collection of incentive tools. either by case or loose bootles.an attempt is also made to make soft drinks redily and conviently available all day long while people are atively working .factories etc. Mostly short-term design to stimulate quicker and greater purchase of particular products or services by consumers. Nastle's Milo. While the fruit drink segment is estimated at Rs 250-300 crore (branded and packaged). in amusement centres etc. HOME MARKET:outlets in this market cater to people buying predominantly for home consumption. PROMONTIONAL ACTIVITIES
Sales promotion ia key ingredient in marketing campaigns. And the popular brands vying for a share in the sector are Parle's Frooti. thus to enable concentrated effort of marketing activities in different scattered market. To generate more sales as well as create and maintain its products swastik fruit products Pvt Ltd carried out several promotional activities and vital role in marketing.
. the juice market is valued at Rs 150 crore and the nectar is a small category of about Rs 35-50 crore. There is a greater inclination to „self-care‟ rather than „medicate‟. Soy milk from ProSoya and branded fruit juices from Surya Foods among others.MARKETING ACTIVITIES
Market Opportunities Today there is a growing health and wellness consciousness among consumers and an increasing importance given to fitness and healthy lifestyle choices.
2.eating. The Rs 500 crore noncarbonated beverage market in the country is composed of fruit drinks. INTRODUCTION The soft drink being a FMCG has a wider and scttered market. AT WORK MARKET:outlets in this market people working in office . Pepsi's Tropicana. Coca Cola's Maaza. and Dabur's Real. Changing work and lifestyle habits leave less time for home cooking and therefore spur demand for convenience and „complete nutrition‟ from meal replacements.
carried out its promotional as a control and integrated programmed of communication and material design to present its product to the prospective customers. The per capita consumption of juice in India is estimated at 200 ml. which brands to extend and at what intervals are developed. GROWTH AND DEMAND
The total fruit beverage market is placed at Rs. rest of the 8-9 months would witness steady demand. Strategic regarding which markets to serve and with what products. The strategic planning process helps organization view their future goals clearly. and the advertising strategy.
MARKET SIZE. and its customers. It also helps in communicating the needs satisfying qualities of soft drinks to facilitate the sales and eventually to contribute towards the profit in long range.
The pure fruit juices segment is estimated at 100 corers and is growing at 40% growth rate while the synthetic segment is at 10% only.
. Several tools used by Swastik Fruit Products Pvt.5-6 billion. Ltd. Thus the fruit based market has currently a potential of Rs. 22 billion with the fruit based beverage market constituting 25% of the overall market. the market which largely consisted of fruit drinks was growing at 30% due to its low base. 5. Strategic marketing planning involves planning the brand strategy. the fruit drink market growth reduced to 10% as compared to 30% growth rate of juices and nectars. This activity can be started in towns and small cities on a small scale so that products become price competitive. a firm to first to first develops a corporate mission statement which explains the business of the organization.
Strategic market is the process of communicating and sharing data between different department of an organization to collectively formulate future strategies and implement them with maximum efficiency.Swastik Fruits Product Pvt. the product strategy. Established brands would need quite some time to penetrate the vast and scattered market. Until 3 year ago. Before developing any strategy. During winter. which is expected to rise given china has attained a consumption level of 1500ml. But with the launch of new products in the niche segments like nectars and juices. the sales promotion strategy. Ltd for fulfilling the various purpose of its market development had been performed by us. the demand would go down but otherwise.
(Tropicana) are expecting a growth rate of 40%. Out of home packs like 250 ml face a lot of peaks trough and there is a lot of seasonality.5 billion level currently. Table : Demands Past & Future
Year 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01
„000MT 262.12%. Large companies and brands are popular in urban areas.3
. the market size of all fruit beverages is projected to grow very fast to Rs 20 billion level by the year 2000 from Rs 3.6 510.0 390. which is 10 % of the total soft drink market.2 340.As per the study by Mckinsey and CO and CII. This figure is not inclusive of exports. and in the near future companies like PepsiCo Inc.0 298. At present. In. which has to be looked after to manage demand and shoot profits. But Godrej foods are skeptical of the growth rates and estimate it to be at 15% due to onslaught of carbonated soft drinks.9 447. The worth of tetra –pack market is currently estimated to be around Rs 400 crore . Demand and Supply Many established brands as stated above have created awareness amongst the consumers and many of them have started switching over to fruit juice based beverages from the aerated beverages. the tetra-pack market is growing at a rate of 10% .home packs do not witness any seasonality in the market and their distribution patterns remain normal throughout the year.
2001-02 2002-03 2008-09 2009-2010(estimated)
From the above table. the growth in market can be seen as increasing constantly from 7 to 16% in 1999-2000. Table 3: Market Growth Rate
1990-91 – 1996-97
13. In the next six to seven years.8%
.5 1143. The fruit beverage market in the Indian continent is segmented zone-wise as follows: Table 2: Zone wise Shares Segment North India East India West Indies South India Share(%) 25 20 31 24
Thus the fruit beverage market has more acceptances in Northern and Western India. the market is poised to grow at 20% approximately.7 1343. which is due to the climatic condition prevailing there relative to the rest of the country.
Coca-Cola has recently re-launched these variants again in the Indian market.2% 14.
. the most popular drink being the mango variety. Frooti
Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh. manufactured by Parle Agro.so much that over the years.1996-97 – 2001-02 2002-2009-10
14. Mango drinks currently account for 90% of the fruit juice market in India. Initially Coca-Cola had also launched Maaza in orange and pineapple variants. Maaza Pineapple Slice. but these variants were subsequently dropped.%5
COMPETITORS OF FROOTI
Type Manufacturer Country of origin Introduced Variants Related products
Fruit juice The Coca-Cola Company India 1976 Maaza Orange. the Maaza brand has become synonymous with Mango. Maaza currently dominates the fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti.
Of late. which is known as the "King of Mangoes" in India. all brands are also now available in small cartons and large PET bottles. Maaza claims to contain mango pulp of the Alphonso variety. In India . the Indian market is witnessing the entry of a large number of small manufacturers producing only mango fruit drink. As for North America. Maaza and Slice were initially sold in returnable bottles. Maaza was acquired by House of Spices in 2005.While Frooti was sold in small cartons.
Maaza was launched in 1976 in India.Pure Mango Pleasure
. However. By 1995. Thums Up and Gold Spot. The Union Beverages Factory. it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. began selling Maaza as a fMeerutsee in the Middle East and Africa in 1976. based in the United Arab Emirates. Citra. Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice.
Slice . Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands such as Limca.
With refreshed pack graphics and clutter breaking advertising. Brand Advantage With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most appealing pack graphics. Slice took INDULGENCE to a new level in 2009 with the launch of the „Slice Pure Pleasure Holidays‟. Slice created disruptive excitement in the category and celebrated mango indulgence like no other. giving its consumers a chance to win luxuriant all-expense-paid holidays to their dream European destinations like Paris. As a first ever by any brand in the Juice and Juice Drinks Category. Slice has driven strong appeal within the category.
. Vienna. The creative idea “Aamsutra” communicates the art of experiencing pure mango pleasure through the taste of Slice. Slice celebrates the indulgence and sensuality of consuming a Mango. Katrina Kaif was signed on as the Brand Ambassador on Slice. Bollywood‟s reigning Diva. Greece and Venice. Slice was relaunched with a 'winning' product formulation which made the consumers fall in love with its taste.Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. While other players have portrayed mango as a simple and innocent fruit. In 2008.
Tropicana Premium Gold was re-launched as Tropicana 100% in year 2008. Today it is the World's no.
It continues to select the best in fruit to craft high-quality juices. Florida. it has been owned by PepsiCo. Tropicana comes in 2 varieties: 100% Juices (sold as Tropicana 100%) and Juice beverages & nectars (sold as Tropicana). Categories in India. And is now enjoyed almost everywhere in the world. It is devoted towards a healthful lifestyle by ensuring that the products are naturally nutritious and provide the daily benefits that one needs. in 1947. 1 juice brand and is available in 63 countries. USA.
. create original products. pioneer innovative processes and explore new markets for its products. Inc.Tropicana
Tropicana was founded in Bradenton. Carefully nurtured for over 50 years. Since 1998. it has matured into one of the most respected beverage brands.
Today. but also FRUIT POWER .
GODREJ JUMPIN MANGO JUICE
The foods division of Godrej Industries produces and markets edible oils. Mausambi. fruit nectar and bakery fats. Peach. etc. Réal was liked for being the better tasting juice . Réal fruit juices have all the necessary nutrients that keep you active all day long. almost of the stature of an NGO. Guava & Litchi to international favourites like Pomegranate. vanaspati. What‟s more. Blackcurrant & Grape and the basic Orange. A research conducted by Blackstone Market Facts even pointed out that Réal was preferred by over 50% of the respondents. which is what makes India's No.Protein Foods & Nutrition development Association of India.DABUR REAL FRUIT JUICE
Real has been the preferred choice of consumers when it comes to packaged fruit juices. as an unbiased body. Even government officials have high regards for the association. Tomato. Made from best quality fruits. the product is accepted by them to deliver the nutritional contents as claimed by the manufacturer.a category where likeability is primarily driven by taste. Loaded with the power of Vitamin C. Réal does not have artificial flavours and preservatives. Apple & Mixed Fruit.
. So when the association lends its logo to any product. Réal has a range of 14 exciting variants . 1 Fruit Juice brand. Réal is endorsed by PFNDAI The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -. This large range helps cater different needs and occasions and has helped Réal maintain its dominant market share. It has gained credibility in health and food professionals such as physicians. nutritionists.from the exotic Indian Mango. fruit drinks. and offer your kids not just great taste. A validation of this success is that Réal has been awarded „India’s Most Trusted Brand‟ status for four years in a row. dieticians. Cranberry. Protein Foods Association has been in existence for about forty years. food scientists and technologists.the power of fruits… the power to stay ahead. Pineapple.
SWOT analysis is a strategic planning method used to evaluate the Strengths. which come in flavors such as mango. The plants are equipped with the best of modern equipment for the processing and packaging of a wide variety of food products. believes that quality is the product of a combination of man and machine. sweet orange and pineapple flavors). These include:
The 'Jumpin' range of fruit drinks. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. litchi. Weaknesses. Tomato Puree (under the Godrej brand). the capital of the western Indian state of Maharashtra. Godrej Industries. who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. and at Mandideep near Bhopal in the northern Indian state of Madhya Pradesh. It has a national distribution network consisting of 800 distributors and 24 consignment agents.
. The 'Xs' range of fruit nectar (mango.The division has two state-of-the-art manufacturing facilities: at Wadala in Mumbai. The result: the ability to deliver outstanding products. in keeping with the philosophy of the Godrej Group. Opportunities. pineapple and orange. and Threats involved in a project or in a business venture. Fruit pulps and juices in bulk aseptic packaging. The technique is credited to Albert Humphrey. The foods division has people of outstanding caliber to go with the modern technologies it uses.
A SWOT analysis must first start with defining a desired end state or objective. etc.The SWOT is an excellent technique for strategic planning. A SWOT analysis may be incorporated into the strategic planning model. Opportunities for a firm imply the area of profitable investment these are created by growth of a country and industry. Opportunity. substitute product. Threats results from new competition. Strength is any characteristic or its sub system. Opportunity. has been the subject of much research. The Opportunity and Threats comes under external analysis and which is done through the ETOP analysis. Weakness. Threat (SWOT). Weakness arises from adverse internal and external factor. Weakness. Threat analysis is known as SWOT. Strength. Weaknesses: attributes of the person or company that is harmful to achieving the objective(s). Opportunities: external conditions that is helpful to achieving the objective(s). Threats: external conditions which could do damage to the objective(s).
Planning for an enterprise is entirely based upon Strength. SWOT analysis is the technique the actual effect of the project handed company by should be measured. SWOT analysis enable the company to choose define its wanted future. Under SWOT analysis. DIAGRAMETIC REPRESENTATION OF SWOT ANALYSIS
. Such analysis helps to promote deep thinking and creative solution by highlighting the root cause of problems. Which afford its distinct competitive advantage.
Strengths: attributes of the person or company that is helpful to achieving the objective(s). Strategic Planning. Howard business school has been by planner all over the world first develops the technique. TOWS OR WOTSUP analysis. Strength of an organization originates from its intrinsic capabilities and environment condition. Whereas Strength and Weakness comes under internal analysis and which is done through the SAP.
STRENGTH: Good quality Good distribution channel High availability Suitable for all users After sales services
WEAKNESS: High price Lack of promotional scheme
SWOT Analysis of SWASTIK Pvt.
To determine is there is any relation between consumer‟s age group Who likes frooti and price level of frooti.OPPERTUNITIES: Industrial growth Office automation
THREATS: Emergence of competition Promotional schemes by the competitors Threats from local assemblers
CHAPTER 3 Objective
To evaluate the major competitors of frooti in the market. there is relation between price level and age groups
To analyze let the hypothesis for the given data is as follows:Ho there is no relation between price level and age groups H1 =yes.
To know the how to improvement of advertising and campaign of frooti in the market. Here the universe that I have takes for my field survey in the Meerut city.
SCOPE OF STUDY:
The group of the area in which the study has to be done. To know the satisfaction level of customers about prices of frooti.
IMPORTANCE OF STUDY:
My study is beneficiary to the company and competitor as well my study will give right information of present stats of Parle juice products
CHAPTER 4 LITERATURE REVIEW
Industry:The packaged fruit drink industry in India have a history of 24 years,it all started in 1984 with launch of Parle Frooti in tetra pack, but the real surge in packaged fruit drink industry came in 1996 when Dabur captured the imagination of young Indian consumer with the launch of Real Fruit juices-a new concept in the India food market. Since then the industry have been developing gradually and seeing entry of numerous new player with varied flavours and promotions to lure ever growing Indian consumers. The branded fruit juice market in India is estimated to be worth Rs 1200 crore organized fruit beverage market (nectars, drinks and juices combined). Juice accounts Nectar Fruit drinks 30 % 10 % 60 %
The segment is growing at about 30 per cent per annum ( source- fnbnews.com ).
This decade witnessed a major surge in the market of non carbonated beverage, as people are turning more health conscious and due to pesticide incident in carbonated drinks, the non-carbonated beverage segment has become one of the fastest growing and most exciting business at the moment. For some time now industry is in growth stage of Industry Life Cycle, this stage is marked by entry of new players like Del Monte, CavinKare Pvt Ltd (Maa Fruits Pvt Ltd. ).Manufacturers have experimented with some of the formulation and taste issues, offering the consumers better tasting, healthful alternatives i.e. product innovation which is a marked feature of growth stage. Evolving from drinks containing a hint of herbs or vitamins, beverages have become an important delivery vehicle for efficacious amounts of nutritional ingredients. Beverages are unusual products in which everyone expects to try new varieties, even from established brands. The growth stage also involves price cuts to attract new layer of price sensitive customer. Major variant of fruit juice available in Indian market are1) Juice is naturally contained in fruit or vegetables. It is prepared by mechanically squeezing or macerating fresh fruits or vegetables. Juice is always 90% fruit juice. 2) Nectar is also made from fruit or vegetables but with a 25-89 % juice content and usually with added sugar. 3) Still drinks contain 0-24 % juice content in fruit, vegetable or other flavours. Major players in Indian fruit drink market are-
1) Real juices from Dabur Foods 2) Pepsi's Tropicana 3) Jumpin, Xs from Godrej 4) Frooti, N-joi from Parle Agro 5) Freshgold from Surya Foods & Agro 6) Leh Berry from Ladakh Foods 7) Safal juices from Mother Dairy 8) Delmonte fruit drink from Bharti Del Monte 9) CavinKare Pvt Ltd (Maa Fruits Pvt Ltd. ) 10) Coca Cola India (Minute Maid Pulpy Orange / Maaza )
Source. the right segmentation is very important in order to identify the right target market and positioning. Market segmentation
For a proper market strategy.www. while Bharti has entered a new market through new products which comes under Diversification. Nowadays a company cannot serve all customers in a
.marketingteacher.Analyzing Bharti Del Monte on Basis of Ansoff’s Matrix Ansoff has proposed a useful frame work for detecting new intensive growth opportunities through a four quadrant matrix.com Through joint venture Del Monte is selling its existing product into a new market which is a Market development strategy.
Before starting segmentation of the market. radio. whereby all consumers are scattered in terms of their preference having different and non-similar needs. More it is too costly and require too much of resources. we must range the consumers in a way that will be easy to target.market. region and individual and market segment. There are 3
. we must take into account homogenous preference as it is easy to target and consumer behaviour can also be determined. Nowadays mass marketing is very difficult due to many competitions. Clustered preference. limited resources and numerous communication and distribution channel such as television. internet marketing and kiosk marketing. Diffused preference. such as fruit drinks whereby there are numerous customers and each of them does not have the same requirement. Thus companies have turn to Micro marketing based on niche. In a market. which means the market might revel different clusters called natural market segments. preferences that are involved in the market: Homogenous preferences. a large number of consumers. no consumers have the same preference. where all consumers tend to have roughly the same needs. For doing the right segmentation.
Substantial: The segment should be large enough so that profit can still be made in the long run.Type of Market coverage on basis of segmentation
Assessing viable Market Segment Segmentation is the process of dividing a market into subgroups of customers who have almost identical means and wants.
. has the necessary resources. segments accessible? Can consumer‟s behaviour be analysed? Can profits be made? Are the
Do the segments differ?
Is there fair
competition? All these questions arise when deciding on segmenting the market For Market segments to be viable they must be: Measurable: Characteristics and needs of consumers can be measurable Accessible: If Bharti Del Monte.
density and neighbourhood. On the other hand. regions. Marketers can also segment the market through core values. Personality segmentation consists of the characteristics of the consumer.
Differentiable: Each Segment should differ in terms of responsiveness to any marketing mix elements like price. Psychographic Segmentation of the fruit juice market can be done as the brand Bharti has much influenced in lifestyles and personality of consumer. such as beliefs.
Segmentation of the consumer market can be done through: Geographic Psychographic Behavioral Demographic
Geographic segmentation Segmenting the market in respect of nations. authoritarian. such as being extrovert or introvert. ambitious and brand personality. city. Psychographic Segmentation Market is segmented on the basis of lifestyle. personality.
. it is risky as India has a rapid changing lifestyle and that people are give more value to money to be influence through personality and values. The market of fruit juice can be segmented by density as all regions differ in the number of customers. attitude and behavior. Actionable: There should be fair competition and effective programs can be formulated for attracting and serving the market. Lifestyles segmentation is partly based whether consumers are time or money constrained. and values.
user status. race. Behavioural variables are occasions. generation. education. Income. are like non-users. occupation. purchase or use of a product. buyer readiness stage and attitude. education and Occupation segmentation deals with the segmentation of the market by the salary earned. Family life cycle segmentation provide for the market to be segmented into segments that are related to the change in pattern of consumption as a person passes the life cycle like adolescent to young adult or bachelor to married person. nationality. benefits. Religion. Benefits segmentation deals with segmenting market as per what benefit consumers seek. race. income. loyalty status. family life cycle.Behavioral Segmentation The market is segmented based on consumer knowledge.
. ex-user. level of education and work of the customers. Occasions can be used to distinguish consumers when they develop a need. religion. and social class segmentation segments the market into group of customers having specific social background. first time user and regular user Demographic Segmentation The market is segmented on the basis of variables like Age and Life-stage. potential user. Gender segmentation in to segment the market in term of sex whether male or female. generation. gender. usage rate. nationality and social class. User status also can be used by determining the type of user consumers on that market. Age and life-Stage segmentation deals with segmenting the market by age group like people less than 14. attitude toward use of or response to a product.
Customers‟ pattern of consumption differ by age like an adolescent will a buy a product depending on the amount the latter gets form his/her parent while a young adult working would not depend on his/her parent to buy a product. On the other hand customers determine their consumption pattern on the basis of their lifestyle that is whether they are culture-oriented. Moreover consumers are seeking much on the benefits offered by fruit juice like taste and quality
. lifestyle and Benefits segmentations.Variables of segmentation feasible for Bharti Del Monte fruit drink For the new product. sport-oriented or outdoor-oriented. segmentation‟s bases that would be relevant for segmentation would be Age and life-stage.
ketchup. ice cream. breads. The middle
. Non-vegetarians typically consume meat only once or twice per week.CONSUMERS PURCHASING BEHAVIOUR
The availability of consumer food products in India has grown significantly since the economic reforms beginning in 1991. candy bars. soups and some ready to eat packaged and frozen meals. instant noodles. Meat may be regularly consumed by less than 30 percent of the Indian population. frozen meats and vegetables. Availability of fresh produce is seasonal. and other products from a variety of general merchants. due to its higher cost and a predominance of vegetarianism and Hinduism. Indian consumers can now purchase domestically produced cheese. jams and jellies. breakfast cereals. The domestic help buys staples. donuts. according to the Ministry of Finance. pulses and edible oils have started declining. Many Indians are vegetarian by tradition. Retail food sales in India were approximately $132 billion in fiscal year 1998 and are growing at 13 percent per year. soft drinks. vegetables. Retail sales of subsistence foods such as cereals. and fresh foods from local small grocers and vendors. potato chips. The retail market for fruits and vegetables has grown at over 20 percent per year in the past few years. moreover. there has been a shift in consumption. As incomes have risen. biscuits. However. from subsistence to higher value foods. Higher income consumers rely almost entirely on domestic help for their shopping. wine. packaged grains and pulses. many can only afford a vegetarian diet. only 20 percent of the population is strictly vegetarian.
In all classes. For example. which typically are distributed on the first few days of each month. more working women. Many households will not even reheat foods. but also to ensure freshness since refrigeration is available only in wealthier households. This is mainly to avoid waste. Also. During the month. The poorer segments of the Indian population tend to buy basic staples with the first part of their paychecks. believing them to be lower in flavor and nutrients. personal attention. Nearly 95 percent of consumers purchase fresh fruits and vegetables from a local market or street vendor. Many families on the upper end use part-time domestic help to do their shopping. residents of Mumbai (formerly known as Bombay) are more willing to try new foods than those in other Indian cities. and a proliferation of fast food outlets. many multinational corporations test market new products in that
. India has many regional differences in food tastes and preferences. with urbanization. rising incomes. However. branded. Additionally. As Mumbai is home to a more progressive and skilled labor force than other parts of India. and lower prices. Packaging of imported goods is typically better than that of domestic goods. women do most of the shopping and make most of the food purchase decisions. often filling in at the end of the month with some additional staples purchased on credit. Most consumers prefer local shops to larger supermarkets because of proximity.class has diverse purchasing habits. the arrival of large food multinationals. traditional markets are considered the freshest source for foods. Many families at the lower end of the middle class continue to do their own shopping. or processed foods. acceptance of packaged food products is increasing. and make only enough for one meal. the poorer customers will buy whatever fresh foods and consumer goods they can afford. and most have a definite prejudice against packaged. often necessitated by a growing pattern of households with two working parents. Indians have a strong preference for
freshly prepared foods.
Second. Lastly. Consumer spending has grown at an average of more than 11. Hence it is not surprising that food . the number of small outlets has grown over the past few years. Indian consumers who choose branded foods are less likely to seek the shopkeeper‟s recommendation. retailers have also started offering home delivery services in urban areas.
. Indian retailers have started promoting brands and using basic merchandising techniques.beverages and tobacco account for as much as 50% of consumption expenditure in 2006. There are three significant trends in Indian retailing. First.city. a large chunk of Indians consumer expenditure is on basic necessities. due to the growth of percapita income.5% a year for more than decade as in most developing nations. especially food-related items. Some of these stores are even charging slotting fees for shelf space. The shopkeeper‟s recommendation was important because he often did not display all the items he stocked. This is in stark contrast to the small shopkeepers who paid personal attention to regular customers and strongly influenced their buying decisions. bucking the worldwide trend toward retail consolidation.the remaining 50% related to non-food items is expected to rise.
Climbers($449-$995) Aspirants( $327-449) Destitutes(< $327)
Source. The increase in income levels of the Indian population and the emergence of the consuming class that has higher propensity to spend.National Council of Applied Economic Research
.4 33 2 54. is growing and is expected to constitute over 80 per cent of the population by 2009-10.6
90.1 23. According to NCAER data. offers great growth opportunities for companies across various sectors.3 12.Annual Income)
200 180 160 140 120 100 80 60 40 20 0 97-98 2000-01 1 32.6 74. Income levels across population segments have been growing in India.1 23.Indian consumers propensity to spend is soaring.5 54.the highest growth rate in 23 years. with an annual income of US$ 980(INR 45000) or above.private final consumption expenditure (PFCE) ROSE 8. Growing Consuming class ( mn household. the consuming class.3% DURING 2003-2004.LARGE TARGET CONSUMER BASE AND RISING INCOME LEVELS: India population is nearly 23 per cent of the global population and is one of the most attractive consumer markets in the world today.4 15. with the growing disposal income and the highest ever consumer confidence levels .6
Very Rich(> $4338) Consumer($915-$4338)
71. Indians purchasing power is further fuelled by easy availability finance in the form of loans.1 28.
200 adults in SEC-A and SEC-B households in Delhi and Mumbai are anything to go by.The food processing sector has been impacted by these trends as there has been an increase in the demand for processed. HEALTH. are other trends shaping lifestyles. And Generation Now is as much inclined to sipping fruit
FRUIT JUICES NOW A SOCIAL DRINK -. These trends imply significant growth potential for the sector in future and add to its investment attractiveness. It has been assessed by Euromonitor International. ready-to-cook and ready-to-eat food. For example. Fruit juices are perceived as anytime beverages. that the amount of money Indians spend on meals outside the home has more than doubled in the past decade to about US$ 5 billion a year. Packaged fruit juices are as much recognised as social drinks now.Urban consumers in India have become more exposed to western lifestyles. a market research company. afternoons and evenings. especially in urban areas. through overseas travel and presence of foreign media in India. with consumption being spread more or less evenly between the midmornings. PURITY PARAMETERS If the findings of a `usage and attitude' study conducted by market research agency Indica Research across 1. then it's not just champagne and colas that qualify as social beverages. more than 5 million Indians travelled abroad last year and this number is expected to increase by 15 per cent to 20 per cent per annum. Increase in the population of working women and increasing prevalence of nuclear doubleincome families.CONSIDERING TASTE. and is expected to further double in the next 5 years. with dominant consumption being observed in the company of family and friends.
Therefore. As a clear indication that consumers perceive fruit juices as a grocery purchase. Also.juices as colas. 45 per cent consumed 200-ml packs. Up to 17 per cent of the respondents were aware of Tropicana. The Rs 100-crore packaged fruit juice market is estimated to be growing at 25-30 per cent annually. Another interesting finding is that the average Indian may have a legendary weakness for mango. purity and nutrition. his choices are in tune with international trends. followed by apple. with teenagers driving the maximum trials. Understandably. but when it comes to preference of fruit-based juices. with Tropicana and Dabur Foods' Real holding 40 per cent market share each. Other parameters where Tropicana edged out competitors included taste. Other attributes of branded juice consumers include employment of domestic help. ownership of assets and credit cards. than among SEC B consumers. Among packaged fruit beverages. the majority of whom rated these as aspirational. health. While awareness levels are similar in both Mumbai and Delhi. the `awareness to trial' ratio of PepsiCo's Tropicana juice brand has been rated the highest. it is orange juice that is the most preferred fruit juice flavour in India. The findings indicate that most packaged juice drinking consumers travel abroad on holidays. while the brand's trial stood at 11 per cent. Tropicana was also perceived as `reasonably priced'. 60 per cent of the respondents consume fruit juices at home. eight per cent of the respondents stocked the brand at their homes. awareness and trial levels of packaged juices are higher within the SEC A category. according to the study. and health consciousness with 80 per cent respondents going to aerobic classes or working out at gymnasiums. more trials are generated by Delhiites than their counterparts in Mumbai.
. sweet orange and mixed fruit. While 55 per cent of the respondents consumed 1-litre packs at home.
long shelf life. natural food products. safety. the demand for non-carbonated soft drinks is accelerating. More than anything else the entire aseptic processing and packaging system ensures the availability of nutritious products in safe and hygienic formats. One of the most popular is aseptic cartons. a variety of packaging formats are being used for packaging fruit juices.The Packaging attracts consumers As consumer preferences in the country are shifting towards healthy. A look at any market in Asia will show how aseptic packaging is growing in popularity. At the same time. What are the international trends in the packaging of fruit juices? Can any of these trends be replicated in India? Internationally.
. convenience and economic viability are important considerations while choosing packaging options. companies are redesigning the packages that they offer their products in. The recent entry of Mother Dairy into this segment points to the growing popularity of this packaging format. This is also the most popular format in the organised juice market in India accounting for over 60 per cent of the market. In the face of increasing competition. which are also convenient to use.
TYPE OF RESEARCH: Descriptive Research
TYPE OF DATA COLLECTED: Primary Data
PRIMARY DATA COLLECTION METHOD: Field Survey
UNIVERSE OF THE STUDY: The group of the area in which the study has to be done. Graphs and pie. Here the universe that I have takes for my field survey in the Meerut city.charts. Table. Chi Square Test. SAMPLE SIZE: 200 customers in Meerut city.
SAMPLE: It is group of people selected from the universe for the study.
SAMPLE UNIT: Customers
SAMPLING METHOD: Convenience Sampling Method
STATISTICAL TOOLS USED FOR ANALYSIS: Cross tabulation.
not just what. and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. to search closely where "chercher" means "to search". where. from rechercher. and any more general conclusions are only hypotheses (informative guesses). rather than large samples. when. The primary purpose for applied research is discovering.
. which of such hypotheses are true. The qualitative method investigates the why and how of decision making. theories and hypotheses The development of instruments and methods for measurement Experimental control and manipulation of variables Collection of empirical data Modeling and analysis of data Evaluation of results. Qualitative research: Qualitative research is a method of inquiry appropriated in many different academic disciplines. smaller but focused samples are more often needed. but also in market research and further contexts. traditionally in the social sciences.RESEARCH
The word research derives from the French recherche. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. Qualitative methods produce information only on the particular cases studied. Quantitative methods can be used to verify.
Quantitative research is generally made using scientific methods. interpreting. Hence. which can include: The generation of models. Research can be defined as the search for knowledge or any systematic investigation to establish facts.
People may not reply if emails or letters are used. like realist reviews and meta-narrative reviews.
May be very expensive because many people need to be confronted.
Secondary research: Secondary research (also known as desk research) involves the summary. where data is collected from. People may have to be employed or avoid their primary duties for the duration of the research. The principal methodology in medical secondary research is the systematic review. Secondary research can come from either internal or external sources. This information may be collected in things like questionnaires and interviews. research subjects or experiments. In social sciences and later in other disciplines. This can be through numerous forms. commonly using meta-analytic statistical techniques. By the time the research is complete it may be out of date. collation and/or synthesis of existing research rather than primary research.
including questionnaires and telephone interviews amongst others. the following two research methods can be applied.
Types of Research method
. depending on the properties of the subject matter and on the objective of the research. for example. The term is widely used in market research and in medical research.Research can also fall into two distinct types:
Primary research: Primary research (also called field research) involves the collection of data that does not already exist. The term is widely used in market research and competitive intelligence. have been developed in recent years. although other methods of synthesis.
until we publish. where one variable affects another. Often the best approach. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. Descriptive research answers the questions who. prior to writing descriptive research. when and how. averages and other statistical calculations. describes data and characteristics about the population or phenomenon being studied. Collection of data is the first basic step towards the statistical analysis of any problem.Descriptive Research: Descriptive research. accurate and systematic. The description is used for frequencies. The key point here is that the data you collect is unique to our research and. Such data are in raw form and must be refined before use. descriptive research cannot be used to create a causal relationship. There are many methods of collecting primary data and the main methods include:
questionnaires interviews focus group interviews observation
. is to conduct a survey investigation. no one else has access to it. collect the data yourself using methods such as interviews and questionnaires. also known as statistical research. TYPE OF DATA COLLECTED: Primary data are collected by the investigator through field survey. In other words. Thus. the research cannot describe what caused a situation. Although the data description is factual. descriptive research can be said to have a low requirement for internal validity. where. PRIMARY DATA COLLECTION METHOD: In primary data collection. what. The collected data are suitably transformed and analyzed to draw conclusions about the population.
We briefly outline these methods but you should also read around the various methods. may be qualitative in nature (usually in the form of words) or quantitative (usually in the form of numbers or where you can make counts of words used).
Questionnaires Questionnaires are a popular means of collecting data.
The primary data.
. which is generated by the above methods. Advantages:
Can be used as a method in its own right or as a basis for interviewing or a telephone survey. Can cover a large number of people or organisations. but are difficult to design and often require many rewrites before an acceptable questionnaire is produced.
case-studies diaries critical incidents Portfolios. A list of suggested research methodology texts is given in your Module Study Guide but many texts on social or educational research may also be useful and you can find them in your library. e-mailed or faxed.
Can be posted.
No interviewer bias. Relatively cheap.
Wide geographic coverage. Not possible to give assistance if required.
. Time delay whilst waiting for responses to be returned. Respondent can consider responses. Questions have to be relatively simple. No control over who completes it. Require a return deadline. Several reminders may be required. Historically low response rate (although inducements may help). No prior arrangements are needed. Assumes no literacy problems. Avoids embarrassment on the part of the respondent. Replies not spontaneous and independent of each other. Possible anonymity of respondent. Problems with incomplete questionnaires. Disadvantages:
a sample population selected because it is readily available and convenient. For example. which would not represent the views of other members of society in such an area. Several important considerations for researchers using convenience samples include:
Are there controls within the research design or experiment which can serve to lessen the impact of a non-random. The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough. the people that he/she could interview would be limited to those given there at that given time. This type of sampling is most useful for pilot testing.SAMPLING METHOD
as grab or opportunity sampling) is a type of no probability sampling which involves the sample being drawn from that part of the population which is close to hand. convenience sample whereby ensuring the results will be more representative of the population?
Is there good reason to believe that a particular convenience sample would or should respond or behave differently than a random sample from the same population? Is the question being asked by the research one that can adequately be answered using a convenience sample?
. if the interviewer was to conduct such a survey at a shopping center early in the morning on a given day. That is. if the survey was to be conducted at different times of day and several times per week.
such as the chord chart in music notation or a record chart for album popularity.
Graphs: Graphs are represented graphically by drawing a dot for every vertex.STATISTICAL TOOLS USED FOR ANALYSIS
Chi Square Test: . There are different ways to store graphs in a computer system. Depending on the problem domain some layouts may be better suited and easier to understand than others. the direction is indicated by drawing an arrow.It is a joint frequency distribution of observation on two or more sets of variable of my research topic. The data structure used depends on both the graph structure and the algorithm used for manipulating the graph. Theoretically one can distinguish between list and matrix structures but in concrete applications the best structure is often a combination of both.
Charts: The term "chart" as a visual representation of data has multiple meanings. In practice it is often difficult to decide if two drawings represent the same graph. such as a nautical chart or aeronautical chart.
Other domain specific constructs are sometimes called charts. and drawing an arc between two vertices if they are connected by an edge. List structures are often
. All that matters is which vertices are connected to which others by how many edges and not the exact layout. A graph drawing should not be confused with the graph itself (the abstract.It is a non parametric test by which we can test the difference between the expected (Hypothetical) distribution & the observed distribution across possible response categories which is present in my questionnaire.
Maps that are adorned with extra information for some specific purpose are often known as charts. Cross Tabulation: . If the graph is directed. non-visual structure) as there are several ways to structure the graph drawing.
A data chart is a type of diagram or graph that organizes and represents a set of numerical or qualitative data.
In a pie chart. the sectors create a full disk. Matrix structures on the other hand provide faster access for some applications but can consume huge amounts of memory. the arc length of each sector (and consequently its central angle and area).preferred for sparse as they have smaller memory requirements. The earliest known pie chart is generally credited to William Playfair's Statistical Breviary of 1801.
Pie. is proportional to the quantity it represents. Together. illustrating percents.charts: A pie chart (or a circle graph) is circular chart divided into sectors. The pie chart is perhaps the most ubiquitous statistical chart in the business world and the mass media.
. It is named for its resemblance to a pie which has been sliced.
Most of the survey was carried out in and around Meerut city. so the survey could not be conducted in a large area. As the time was less for conducting the survey. It is wholly based on primary data. Some of the responses might be biased.
.Limitation of the Survey
Few people were not responding as we expect from them and they were reacting for the survey is conducted for false purpose.
Sig.CHAPTER 6 DATA NALYSIS
Case Processing Summary Cases Valid N pl * ag Percent N 0 Missing Percent .764a 12.0% N Total Percent
. (2-sided) .465 .311 df 12 12 Asymp.0%
price level * age group Crosstabulation Count age group 5-15 price level very high High Medium Low very low Total 5 18 15 6 4 48 15-25 11 26 21 14 6 78 25-35 11 14 7 8 7 47 35-45 1 12 7 4 3 27 Total 28 70 50 32 20 200
Chi-Square Tests Value Pearson Chi-Square Likelihood Ratio 11.
The minimum expected count is 2. (b) Pan Shop (d) Canteen.150 200
.Linear-by-Linear Association N of Valid Cases
. 5 cells (25.
Interpretation:.70.0%) have expected count less than 5. No.5. of respondent 84 56 50 10 Percentage 42 28 25 05
. 1 Type of outlet.465 is less then 0. (a) General Store (c) Sweet Shop Option General Store Pan Shop Sweet Shop Canteen.698
a. Means there is no relation between price level and age groups of customers who likes frooti.since here the significance level is 0.therefore Accept H0 and Reject H1. no.
5 75 45 35 30 22. Q. of respondent 175 150 90 70 60 45 Percentage 87. No. (a) Frooti (c) Slice (e) Dabur Real Option Frooti Maaza Slice Jump in Dabur Real Others (b) Maaza (d) Jump in (f) Others. no.5
45 40 35 30 25 20 15 10 5 0 General store Pan shop Sweet shop Canteen Percentage(%)
InterpretationFrooti and other soft drinks are mostly sale in the general store so we can say that the better place for improving sale is the general store and after that other place is the pan shop. 2 Which brand of soft drink you deal in.
Slice.5 42 37. no. Jump in.5 1. of respondent 13 84 75 25 03 Percentage 6.e. 3 Which brand is the nearest competitor of frooti brand in your openion? (a) Dabur Real (c) Slice (e) Others. Option Dabur Real Maaza Slice Jump in Others No. Dabur real.percentage(%)
90 80 70 60 50 40 30 20 10 0 Frooti Maaza Slice Jump in Dabur Real Real
InterpretationIn the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i.5 12.5 (b) Maaza (d) Jump in
No. of respondent 60 54 40 16 20 10 Percentage 30 27 20 08 10 05
. Q. 4 Which company have better distribution network.Percentage(%)
45 40 35 30 25 20 15 10 5 0 Dabur Real Maaza Slice Jump in Others Percentage(%)
InterpretationAccording to the retailer the nearest competitor of Frooti is the Maaza and Slice. Other soft drink are the Jump in and other local fruits juice. (a) Frooti (c) Slice (e) Dabur Real Option Frooti Maaza Slice Jump in Dabur Real Others (b) Maaza (d) Jump in (f) Others. no.
5 60 95 30 35
30 25 20 15 10 5 0 Frooti Maaza Slice Jump in Dabur Real Others Percentage(%)
InterpretationThe distribution network of the Frooti brand is good as regards to their near competitors like Maaza and Slice. no. 5 Which is most preferred size of the bottle by customer? (a) 200ml (c) 500ml (d) 1500ml Option 200ml 300ml 500ml 1000ml 1500ml (b) 300ml (d) 1000ml (Use more than one tick) No. of respondent 195 120 190 60 70 Percentage 97. According to the retailer point of view because the manufacturing unit of Frooti is found in this state. Q.
500ml. of respondent 170 30 Percentage 85 15
. 6 Do the customer know the difference between branded and non branded soft drink? (a) Yes Option Yes No (b) No No. Q. no. and 1000ml. So the best preferred size is 200ml and 500ml.Percentage(%)
100 90 80 70 60 50 40 30 20 10 0 200ml 300ml 500ml 1000ml 1500ml
InterpretationAccording to the given data it shows that the maximum selling of the bottle and TCA pack is in 200ml.
no. of respondent 42 58 48 32 20 Percentage 21 29 24 16 10 (b) 15-25 (d) 35-45
InterpretationIn the market the maximum customer know about the branded soft drink so this is advantage for the soft drink brand in the market. 7 Major age group of customers who buy soft drinks? (a) 5-15 (c) 25-35 (e) 45 above Option 5-15 15-25 25-35 35-45 45 above No. Q.
They are the prominent to visit the retail shop and purchase the soft drink.5 (b) High (d) low
. of respondent 24 70 51 36 19 Percentage 12 35 25. Q. So the brand need to focus on this segment of customers. no.Percentage(%)
30 25 20 15 10 5 0 5 to 15 15 to 25 25 to 35 35 to 45 45 above Percentage(%)
InterpretationIn the market the most customer age segment is the 15 to 35. 8 What do you feel about the price of soft drinks (a) Very high (c) medium (e) Reasonable Option Very high High medium low Reasonable No.5 18 9.
5 27.35 30 25 20 15 10 5 0 very high high medium low very low
InterpretationAccording to the mostly retailer opinion the price of soft drink is high so the branded company need to change the price of the soft drink that helps to increase the sales. Q. of respondent 145 55 Percentage 72.5
. 9 Do you feel a price reduction will increase the sales of branded soft drinks? (a) Yes Option Yes No (b) No No. no.
InterpretationIf the price of the soft drinks will reduced then the sales will be increase as per the given data. no. 10 Which medium affect the sales most? (a) Television (c) Display (e) campaign Option Television No. of respondent 75 Percentage 37.5 (b) Magazine/Newspapers (d) Hoardings
Magazine/Newspapers Display Hoardings campaign
40 30 25 30
20 15 12.5 15
40 35 30 25 20 15 10 5 0
InterpretationIn the given data explain that the advertising media is the most prominent than other media so we can say that for improving sale of fruit soft drink should be use this media and that will affect the sale in the market. Q. 11 Do you think that aggressive advertisement further increase the sales volume of frooti? (a) Yes (c) No reply Option Yes No No. no.5 (b) No
. of respondent 120 45 Percentage 60 22.
Maximum retailer are agree from the aggressive advertisement.5 27.5
60 50 40 30 20 10 0 Yes No No Reply Percentage(%)
InterpretationAggressive advertisement is the beneficial promotional activities for the sale promotion. 12 What kind of promotional activities affect sales mostly? (a) Free bottle scheme (c) Discount creates Option Free bottle scheme Prize Discount creates (b) Prize (d) Others No.No reply
17. of respondent 86 45 55 Percentage 43 22.5
50 40 30 20 10 0 Free bottle scheme Prize Discount creates Others Percentage(%)
InterpretationAccording to response the sale promotion is increase if the brands provide free bottle scheme in the case and also favor in the discount should provide to purchase of product. of respondent 180 60 120 Percentage 90 30 60
. 13 What are your suggestion to improve the sale? (a) New scheme (c) Regular supply (e) Refrigeration system Option New scheme Advertisement Regular supply (b) Advertisement (d) Credit facilities (Use more than one tick) No.
No. of respondent 55 75 50 20 Percentage 27.5 37. 14 Which company‟s provide you a refrigerator? (a) Frooty (c) Slice Option Frooty Maaza Slice Not anyone (b) Maaza (d) Not anyone.Credit facilities Refrigeration system
90 80 70 60 50 40 30 20 10 0
InterpretationAccording to retailer perception time to time new scheme should be provide and regular supply is necessary in the market that improve the sale. no. Company should also provide the refrigerator for the own product refrigeration.5 25 10
5 20 (b) No
Q.5 22. no. 15 Are you satisfied with refrigerator by company in your outlet? (a) Yes (c) No reply Option Yes No No reply No. two position so Frooti need to improve in providing the freeze to outlet with better service. of respondent 115 45 40 Percentage 57.Percentage(%)
40 35 30 25 20 15 10 5 0 Frooti Maaza Slice Not anyone Percentage(%)
InterpretationIn the market the Maaza brand is the no. one position in providing the freeze to the retail shop and Frooti is the no.
60 50 40 30 20 10 0 Yes No No Reply Percentage(%)
InterpretationMostly retailers are satisfied with company provided freeze.
2. 4. According to the retailer the nearest competitor of Frooti is the Maaza and Slice. Jump in.465 is less then 0. Slice. From chi square test. In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i.5. Frooti and other soft drinks are mostly sale in the general store so we can say that the better place for improving sale is the general store and after that other place is the pan shop. Dabur real. Means there is no relation between price level and age groups of customers who likes frooti.
. 3. after processing the data we got the value the significance level is 0.therefore Accept H0 and Reject H1.CHAPTER 7 FINDING
In the market the maximum customer know about the branded soft drink so this is advantage for the soft drink brand in the market. According to the given data it shows that the maximum selling of the bottle and TCA pack is in 200ml. According to the retailer point of view because the manufacturing unit of Frooti is found in this state. and 1000ml.
Other soft drink are the Jump in and other local fruits juice. The distribution network of the Frooti brand is good as regards to their near competitors like Maaza and Slice. So the brand need to focus on this segment of customers. They are the prominent to visit the retail shop and purchase the soft drink. So the best preferred size is 200ml and 500ml. 500ml. In the market the most customer age segment is the 15 to 35.
Aggressive advertisement is the beneficial promotional activities for the sale promotion. In the given data explain that the advertising media is the most prominent than other media so we can say that for improving sale of fruit soft drink should be use this media and that will affect the sale in the market. one position in providing the freeze to the retail shop and Frooti is the no. If the price of the soft drinks will reduced then the sales will be increase as per the given data. Maximum retailer are agree from the aggressive advertisement. two position so Frooti need to improve in providing the freeze to outlet with better service.
. According to retailer perception time to time new scheme should be provide and regular supply is necessary in the market that improve the sale. Mostly retailers are satisfied with company provided freeze.RECOMMANDATION AND SUGGETION According to the mostly retailer opinion the price of soft drink is high so the Branded company need to change the price of the soft drink that helps to increase the sales. In the market the Maaza brand is the no. According to response the sale promotion is increase if the brands provide free bottle scheme in the case and also favor in the discount should provide to purchase of product. Company should also provide the refrigerator for the own product refrigeration.
Statistical Method by S.isource.google.P.com www.frooti. Research Methodology by C. Methodology of research in social sciences by Krishna swami.Kothari.com www.R.
Questionnaire of Survey Project on Competitive analysis of Frooti and its Competitor in Meerut City”
I RANJIT KUMAR CHOUDHARY student of BBA (IVnd semester), IIMS Meerut is conducting a summer internship in Swastik Fruits pvt. Ltd. Meerut as a part of our course curriculum which requires few precious and valuable minutes of yours. It is therefore my humble request to you to opine yourself through the questionnaire enclosed and provide the necessary details as required. It is assured that the information provided by you will be kept confidential and will be used for academic purpose only. Kindly give your responses to the best of your knowledge, experience and belief.
] Male [
Q. no. 1 Type of outlet. (a) General Store (c) Sweet Shop (b) Pan Shop (d) Canteen.
Q. no. 2 Which brand of soft drink you deal in. (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others.
Q. no. 3 Which company signage you have in your outlet? (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others.
Q. no. 4 Which company have better distribution network. (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others.
Q. no. 5 Which is most preferred size of the bottle by customer? (a) 200ml (c) 500ml (d) 1500ml Q. no. 6 Do the customer know the difference between branded and non branded soft drink? (a) Yes (b) No
(b) 300ml (d) 1000ml
Q. no. 7 Major age group of customers who buy soft drinks? (a) 5-15 (c) 25-35 (e) 35-45 (b) 15-25 (d) 25-35 (f) 45 above
Q. no. 8 What do you feel about the price of soft drinks (a) Very high (c) medium (e) Reasonable Q. no. 9 Do you feel a price reduction will increase the sales of branded soft drinks? (a) Yes (b) No (b) High (d) low
Q. no. 10 Which medium affect the sales most? (a) Television (c) Display (e) campaign Q. no. 11 Do you think that aggressive advertisement further increase the sales volume of frooti? (a) Yes (c) No reply Q. no. 12 What kind of promotional activities affect sales mostly? (a) Free bottle scheme (c) Discount creates (b) Prize (d) Others (b) No (b) Magazine/Newspapers (d) Hoardings
Q. no. 13 What are your suggestion to improve the sale? (a) New scheme (b) Advertisement
Q. no. no.(c) Regular supply (e) Refrigeration system
(d) Credit facilities
Q. 15 Are you satisfied with refrigerator by company in your outlet? (a) Yes (b) No
. 14 Which company‟s provide you a refrigerator? (a) Frooty (c) Slice (b) Maaza (d) Others.