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National Officers Academy, Karachi

Essay

Media; Ethics & Responsibilities


Introduction Media is the most powerful entity on the earth. They have the power to make the innocent guilty and make guilty innocent and thats power, because they can control the mind of masses (Malcolm) They are only two forces that carry the light to all the corners of the globe. Sun in the heaven and the associated press down here (Mark Twain) Ethics of Media Fairness Ensure accurate information High source of confidential information Dont suppress the truth for commercialism Avoid personal favors, Bribe Avoid intrusion of personal life Avoid ethical limits, religion honor Respect for gender equality Should not identify photo of minor infant victim of sex Honesty Political Responsibilities of Media Project and promote soft image of country Access to the politician and proper feedback Media watchdog of national interest Accountability Army, Bureaucracy and politician Reduced corruption Avoid unnecessary criticism over state Whoever controls the media, controls the mind
(Jim Morison)

Religious Responsibilities of Media Project tolerance and harmony among religion Highlight Islam as religion of Peace, Pluralism Highlight for freedom, religion, expression, necessity, choice which were enshrined in the charter of Medina Avoid criticism over religion Avoid carricatcher Last sermon of prophet sidelining the Ethno-Linguistic differences Live and let others live
(Al-Quran)

Speak with them in beautiful manner


(Al-Quran)

Prepared By: Gohar Yaseen & Syed Nazim Nisar Hussain

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National Officers Academy, Karachi Economic Responsibilities of Media Provide proper data for launching economic projects Explain markets for FDI (Foreign Direct Investment) Advertising local products Dont create hype, regarding crash of stock market and weakness of country Cultural Responsibilities of Media Promote local culture Art, Music, Architecture Highlight Earth and ecology Protect its countrys culture Create hindrance in other cultures progress Whoever controls the Media, the image controls the culture
(Allen Ginsberg)

Essay

Conclusion Media should neither be embedded nor yellow but it should be balanced. Media as a thing which can convert hell into Paradise and paradise into hell
(Adolf Hitler)

Prepared By: Gohar Yaseen & Syed Nazim Nisar Hussain

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