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1. What is the purpose of the project? What question do you want to answer or problem do you want to solve? Who will benefit from a report that offers a solution or answer? The purpose of the project is to inform Worksite Wellness Programs, Inc. (WWPI) as to new methods that they can utilize in order to increase their visibility and prominence in the field of clinical research consulting. 2. Will the research needed to answer the question or solve the problem warrant your conducting at least three interviews and using one other research method? Explain. (If the answer is no, the project isn’t complex enough, so you’ll have to go back to the drawing board). The research needed to solve the problem will need to include at least three interviews and other research methods. It will be important to interview the WWPI employees as well as past and current clients. Additionally, it will be necessary to utilize other information relating to the profession of consulting, medical research funding in Minnesota, as well as brand positioning and marketing techniques. This will be expressed through multiple other research methods. 3. Can you do enough research to answer the question and make recommendations during this semester? ( If the answer is no, you have probably identified a project too large or complex to be completed on time. If it is too large, can you modify it? If you can’t, then you probably need to reconsider your project.) Yes. While the project will require a fair amount of research relating not only to the company but the initiative as well, it is still reasonable in terms of its size and scope. Because WWPI is not a large organization with hundreds of clients, it will be manageable. If WWPI were to be a larger organization in size and scope, this would likely pose problems. 4. Who is the person (decision maker) who will receive your report and recommendations with your suggested answer to the question? A decision maker is a person with the responsibility, authority and resources to accept or reject your recommendations.
a. What is that person’s position or role? The President of WWPI. b. What is your relationship with the decision maker? Family Friend 5. What kinds of information will you need to gather? As listed in question number 2, information from the employees of WWPI will be essential, but gathering information on consulting, medical research funding in Minnesota and information pertaining to brand positioning and marketing techniques will also be necessary, at a minimum. 6. What would be the best methods for gathering that information? Utilizing public libraries and databases would likely be the most effective methods for gathering the information outside of the interviews. This information would include books, trade journal articles, and possibly audio recordings.
7. You will need to conduct at least three interviews as you complete your research. Who could you talk to? How will they help you answer the question and make recommendations? As listed in question two, I would talk to the WWPI employees (2) and then also past or current clients of the organization. By learning more about their background, the work that they have done with the organization and their perceptions of WWPI, I will be able to make an informed recommendation about positive changes that could be made to the organization. 8. Do you have any questions about the feasibility study? At this time, no. However I feel that I will likely have a number of questions that arise as I work through the project. _______________________________________________________________________ _ Leave this space blank. Your instructor will complete this section and email it back to you.
Yes, this sounds like a good project. Charge on.
Ok. However, please consider the following as you start your work.
This project won’t work because…. Please resubmit this form.
Points (awarded based on how carefully, completely, and correctly you answer the questions).