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business.gov.

au Business Plan template
A good business plan can help you secure finance, define the direction of your business and create strategies to achieve your goals. The business.gov.au Business Plan template steps you through the process of creating a solid, well-structured plan tailored to your business. New! Create your business plan on your iPad by downloading our free MyBizPlan iPad App. Search ‘MyBizPlan’ in the App Store now!

Copies of the latest version of this template and the guide can be downloaded from www.business.gov.au/businessplan. If you need further information, assistance or referral about a small business issue, please contact the Small Business Support Line on 1800 777 275.

Using this template
Before you complete this business plan template and start using it, consider the following:

1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis.

2. Determine who the plan is for. Does it have more than one purpose? Will

it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, what are they interested in? Although don’t assume they are just interested in the finance part of your business. They will be looking for the whole package.

3. Do not attempt to fill in the template from start to finish. First decide

which sections are relevant for your business and set aside the sections that don’t apply. You can always go back to the other sections later.

4. Use the [italicised text]. The italicised text is there to help guide you by

providing some more detailed questions you may like to answer when preparing your response. Please note: If a question does not apply to your circumstances it can be ignored.

5. Download the Business Plan Guide. The business plan guide contains
general advice on business planning, a complete overview of the business plan template and a glossary explaining the main terms used throughout this template.

6. Get some help. If you aren’t confident in completing the plan yourself, you

can enlist the help of a professional (i.e. Enterprise Connect Centre, Business Enterprise Centre, business adviser, or accountant) to look through your plan and provide you with advice.

7. Actual vs. expected figures. Existing businesses can include actual figures
in the plan, but if your business is just starting out and you are using expected figures for turnover and finances you will need to clearly show that these are expected figures or estimates.

8. Write your summary last. Use as few words as possible. You want to get

to the point but not overlook important facts. This is also your opportunity to sell yourself. But don’t overdo it. You want prospective banks, investors, partners or wholesalers to be able to quickly read your plan, find it realistic and be motivated by what they read.

9. Review. Review. Review. Your business plan is there to make a good

impression. Errors will only detract from your professional image. So ask a number of impartial people to proofread your final plan.

For advice and examples on how to complete this template, please download the business.gov.au Business Plan guide from www.business.gov.au/businessplan.
Scan to watch our business planning video:

SANDHI . AKBAR marketing and desaigner ABSOLUTION T-Shirt BANDUNG Absolution T-shirt Business Plan Prepared: 26 December 2012 .

O.[Absolution T-Shirt] Business Plan [2012] Table of Contents THE BUSINESS THE MARKET ORGANIZATION PERSONAL STAFF PRODUCT AND SERVICES COMMUNICATION CHANNEL SALES TARGET AND CUSTOMER S.T Analysis ADVERTISING & PROMOTION FINANCIAL REQUIRED DEVELOPMENT 1 2 3 4 5 9 10 11 12 13 14 Page 1 .W.

dan terakhir pada saat ini kami tengah mempersiapkan produk terbaru dari kami yaitu Long Hand T-Shirt untuk pria dan wanita berupa Couple TShirt . O. Arif Gumelar .[Absolution T-Shirt] Business Plan [2012] Business Plan Summary Usaha ini bergerak di bidang penjualan pakaian .neck . Polo Shirt . 2011 Business owner(s): M. Fahmi Hidayah Junaedi .Sandhi Akbar Produk dan Jasa: Penjualan Baju Kaos Oblong Polos Pria dan Wanita (U-neck . Kaos polos yang kami buat yaitu pakaian yang melihat sisi kualitas namun dengan harga yang terjangkau terjangkau khususnya untuk kalangan Pelajar SMA MAHASISWA The Business Nama Usaha: Absolution T-Shirt Lokasi: Bandung . khusus nya Jenis Kaos Oblong / T-shirt . • Pengembangan wilayah pemasaran Marketing strategy: Page 2 . Jawa Barat. VNeck . Long Hand . mengingat pasar yang cukup besar dengan trend baju “simple” yang terus meningkat dan juga semakin berkembangnya industry kaos oblong di Indonesia. Absolution T-Shirt sebagai brand utama dari ShirtforALL Onlineshop merupakan suatu bentuk usaha yang bergerak dibidang fashion berupa kaos polos. Indonesia Dimulai sejak: 22 September . Dapat dilakukan dengan cara melihat opini dari konsumen .Prospek pengembangan usaha ini sangat menjanjikan. bentuk leher . Shanty Ramadhani Sudradjat. Desain Kaos Oblong . Selama 1 tahun berjalan Absolution Shirt telah melakukan pengembangan produk dengan mengganti jenis dan bentuk T-shirt dengan warna – warna pilihan . dll) . • Remaja • Pengembangan produk . The Market Target market: • Mahasiswa / Mahasiswi yang menggunakan kaos oblong sebagai baju dalam saat menggunakan kemeja ataupun untuk berpenampilan kasual dan santai.

Universitas Padjajaran . Misalnya .00 9. Garut . 70% dari order yang kami terima merupakan hasil dari Promo melalui media social .Instagram) dimana dari situ ranah pasar yang kami buka menjadi lebih luas dan terbuka . Institut Teknologi Nasional . dan Jakarta .[Absolution T-Shirt] Business Plan [2012] Saat ini Produk Kami telah masuk pada Pasar Kota Bandung .000.000. Universitas Katolik Parahyangan . khususnya Universitas-Universitas yang ada di Kota Bandung melalui Re-Seller kami .000.000. Tanggerang . The Future Vision statement: Menjadikan Absolution T-Shirt sebagai pesaing fashion kaos di Indonesia Goals/objectives: Menjadikan para pelanggan berpakaian sederhana namun elegant dan simpel The Finances Biaya Investasi Biaya Peralatan Design (PC) Biaya Peralatan Kantor Biaya Pengiriman dan Pengepakan Barang Biaya Pembuatan Baju / bulan 4.000.600.dan Universitas Widyatama . Strategi yang kami lakukan yaitu dengan melalui Distributor kami melalui Butik kami dapat menjajaki pasar luar kota yang saat ini tengah berkembang yaitu . • Promosi Media Promosi kami yang paling kuat adalah Media Sosial ( Facebook . Twitter .00 1.00 Page 3 . sedangkan 30% sisanya hasil dari promosi “mouth to mouth” .000.00 500.

Business premises Business location: [Describe the location and space occupied/required. Jawa Barat . Indonesia . 22 Bandung Page 4 . Kampus VII . Cicendo No. sedangkan kegiatan Desain Kaos dilakukan di Jl. Saat ini kegiatan Produksi dilaksanakan di Jl. What is the size of the space you occupy/require? Which city or town? Where in relation to landmarks/main areas? If you have a retail business. where are you in relation to other shops? What is the retail traffic like?] Bandung .[Absolution T-Shirt] Business Plan [2012] The Business Business details Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?] Produk Utama kami berupa Kaos T-Shirt Polos Pria dan Wanita . Bandung . Jasa utama kami adalah menerima pesanan design kaos dan pembuatan kaos dari berbagai jenis dalam jumlah besar maupun kecil .

pencatatan biaya . pemasukan . serta mengirimkan produk siap dijual kepada re-seller Mengatur segala keuangan .[Absolution T-Shirt] Business Plan [2012] Organisation chart [Outline your business structure in the chart below. Female TShirt Production Figure 1: Struktur Organisasi Management & ownership Names of owners: M. Shanty Ramadhani Sudradjat ( Owner I of Absolution Female T-Shirt) Key personnel Current staff [List your current staff in the table below. pengeluaran . Mengatur segala aktivitas produksi .Arif Gumelar Kuangan Online Marketing Fahmi Hidayah Junaedi Shanty Ramadhani S . Adobe Photoshop . penyablonan. Melakukan marketing melalui online device . Production Sandhi Akbar Owner . dan packaging . pembelian bahan . Menarik Re-Seller. produksi baju . Accounting and Financial Controller Shanty Ramadhani Owner II.] Arif Gumelar Owner I Male TShirt. pemilihan bahan . media social . Arif Gumelar ( Owner of Absolution Male Shirt and T-Shirt Brand.J Owner . Desain and Marketing Fahmi H. dan penjualan .] Job Title Desain and Marketing Name Sandhi A Skills or strengths Memiliki kemampuan penggunaan Software Desain Corel . dan mengatur pembayaran Page 5 Produksi M. dan Komunikasi Langsung dengan Konsumen . Marketing melalui Jaringan Sosial Media . Teknologi .

keunggulan kami berupa harga yang terjangkau untuk kalangan remaja . Dimana target pasar kami berupa semua kalangan secara umum dan remaja (Siwa/i . Value to customer: Nilai yang dapat diambil oleh konsumen terhadap produk kami adalah simple. Unique selling position: Pada dasarnya .000 IDR 45. Price IDR 45.000 Desain Kaos Pembuatan Baju Jumlah Besar *tergantung spesifikasi *tergantung spesifikasi Market position: Absolution T-Shirt berada dalam posisi pasar dengan skala luas . dan Hasil Pencarian dengan Mesin Pencarian Google ) . Anticipated demand: Jumlah Permintaan saat ini terhadap Baju Prapkan olos khususnya di Kota Bandung sekitar 1000 pcs / bulan ( Analisa dari Jumlah Pengguna . Saat ini keunggulan kami berupa system re-seller dan online selling melalui Social Media dan kami rasakan saat ini media terseut cukup efektif terhadap promosi dan penjualan produk . Mahasiswa/i) secara khusus .[Absolution T-Shirt] Business Plan [2012] dengan customer online Products/services Product/Service Kaos Polos Pria Kaos Polos Wanita Description Kaos T-Shirt Polos berbagai warna dengan Bahan Cotton Combed 30s . Tingkat persaingan dalam skalla besar adalah dengan produk – produk dengan Brand Terkenal seperti Giordano . dan tetap fashionable untuk penggunaan sehari-hari . Polo . dll . Page 6 . Saat Ini Jumlah Penawaran dari kami adalah sebesar 50 pcs / bulan atau sebesar 5% dari permintaan . Size : S-XL Kaos T-Shirt Polos Untuk Wanita (VNeck) berbagai warna dengan Bahan Cotton Combed 30s (All Size) Jasa pembuatan desain kaos sesuai pesanan Jasa pembuatan baju untuk keperluan acara dengan jumlah minimal 12 pcs . berkualitas .

Social Media . dan Polybag Packaging .com Payment types accepted: Cash . Technology (Software): Saat ini untuk menunjang bisnis . T-Shirt yang telah selesai kemudian di cek kualitas dan kemudian di Packing ke dalam Polybag yang telah disiapkan .] Risk [Description of the risk and the potential impact to your business. kami menggunakan teknologi SmartPhone . catalog . Unlikely. Selain itu kami menggunakan PC sebagai alat untuk mendesain . Likely. Page 7 . membuat foto . Transfer via Bank . Communication channels: Customer dapat menghubungi kami melalui : Twitter : @absolutionshirt Blackberry Messenger : 2213CC50 (Sandhi Akbar) Phone : +6285720123825 Instagram: absolutionstore Doramishop (Sub-Seller owned by Shanty Ramadhani Sudradjat) Email : absolutionshirt@yahoo. Highly Likely] Impact [High. selanjutnya disimpan dan juga disebarkan ke beberapa re-seller . Low] Strategy [What actions will you take to minimise/mitigate the potential risk to your business?] Operations Production process Produksi Kaos dilakukan dengan membeli sendiri semua bahan baku utama yaitu berupa kain . Kemudian Bahan tersebut diserahkan kepada Penjait yang bertugas memotong dan menjahit bahan untuk menjadi Kaos T-Shirt.] Likelihood [Highly Unlikely. Kredit (Khusus Reseller). Messenger . dan juga mencatat seluruh aktivitas kami . Credit policy: [What is your credit policy for customers/suppliers? How long is the credit period? What are your collection strategies/procedures? What credit does your business receive? What are the terms?] Quality control: Kontrol Yang kami lakukan terhadap Produk adalah dengan memiliki standard Ukuran dan standard untuk setiap Jenis bahan kain yang digunakan . sebagai alat marketing Utama . Medium.[Absolution T-Shirt] Business Plan [2012] Risk management [List the potential risks (in order of likelihood) that could impact your business.

Penawaran Produk dengan cara yang baik . Page 8 .Penerimaan Kritik dan Saran yang dapat diberikan melalui testimoni .Update setiap produk yang kami jual .[Absolution T-Shirt] Business Plan [2012] The Market Sales targets 50 40 30 20 10 0 1 2 3 4 5 6 Month K osPolosPria a K osPolosWa a nita Your customers Customer demographics 10% 20% Ma s wa ha is /i S w /I S (rem ja is a MA a ) La in-la in 70% Customer management Dalam menjaga kepercayaan dan hubungan baik dengan Customer . kami melakukan beberapa cara yaitu dengan : .Reminder terhadap produk kami dengan memberikan sticker kepada setiap pembeli .

simpel. Toko Fashion yang mempunyai bran terkenal yang memiliki pelanggan setia.[Business Name] Business Plan [YEAR] S. Page 9 . dan sablon yang berkualitas. dan elegant dengan harga yang terjangkau namu kualitas yang baik. jaitan. jika ada kerusakan yang disebabkan oleh kesalahan pihak S Absolution T-Shirt maka akan diganti 100%. analysis Strengths [List each of your businesses strengths.] Weaknesses Absolution T-Shirt di produksi dengan menggunakan bahan.O. Opportunities Threats Kelemahan dari usaha Absolution T-Shirt adalah tidak semua konsumen menyukai akan inovasi yang kami berikan dan pemasaran dari produk ini masih kurang sehingga masih banyak orang yang belum tau dengan produk yang kami buat. Distro-distro.W. Menjadikan para konsumennya berpakaian sederhana. opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats. weaknesses. Absolution TShirt menjamin pengiriman barang atau delivery order dengan baik. Pesaing utama dari Absolution T-Shirt adalah Factory Outlet.T.

[Business Name] Business Plan [YEAR] Page 10 .

[Business Name] Business Plan [YEAR] Advertising & sales Advertising & promotional strategy Planned promotion /advertising type Media Sosial Diutamakan melalui Jaringan Media Sosial . khususnya Universitas Universitas Promosi ini kami anggap sebagai hal yang akan dilakukan langsung oleh Kami sebagai sebagai produsen dan juga konsumen kami . Poster Mouth to Mouth Promotion Page 11 . Penggunaaan Poster kami gunakan dengan ditempel pada tempat – tempat yang pilih . kami dapat memeperluas market kami tidak hanya untuk Konsumen di Kota Bandung namun Juga dapat merambah Seluruh Indonesia . dengan mengupload katalog berupa Gambar – gambar produk .

[Business Name] Business Plan [YEAR] Page 12 .

00 IDR 100.0 0 IDR 74.000. dengan rata2 Produksi setiap 2 bulan adalah 100 Pcs Kaos Pria dan 100 Pcs Kaos Wanita .000.0 0 BIAYA JAIT + SABLON/ 18pcs / warna IDR 108.00 IDR 108.000.0 0 IDR 80.00 IDR 20.000.0 0 IDR 76.000.0 0 IDR 153.000.000.00 IDR 140.000.00 IDR 108.0 0 IDR 175.00 IDR 20.00 IDR 1.00 IDR 108.000.00 IDR 12.000.0 0 REALISA SI BELANJA IDR 204.00 IDR 60.[Business Name] Business Plan [YEAR] The Finances Key objectives & financial review Financial objectives Diharakan pada 2013 Produk Kami dapat terjual sebanyak 600 Pcs untuk Produk Kaos Pria dan 600 Pcs untuk Produk Kaos Wanita .00 REALISASI PACKING POLYBAG 100pcs IDR 12.000.000.0 0 IDR 856.08 2.500.0 0 IDR 158.000.000.696.000.000.000.300.1 2.3 2.320.0 0 IDR 76.000.00 Page 13 BELANJA RIB LEHER BAJU IDR 20.00 TOTAL KEBUTUHAN BIAYA REALISASI STICKER 100 pcs (OPSI) .000.000.000.00 IDR 540.07 HARGA BAHAN / KG IDR 80.00 IDR 12. Finance required Kebutuhan Dana Untuk Melakukan Pembiayaan pada 2013 / setiap kali produksi adalah sebagai berikut : Financial Required for TShirt/Period Assuming for 5 Colour WAR NA BAHA N JENIS BAHAN / TIPE WARNA CC 30'S/ GELAP CC 30'S/ SEDANG CC 30'S/ MUDA CC 30'S/ SEDANG CC 30'S/ GELAP TOTAL PEMBELI AN BAHAN BAKU 2.55 2.000.000.000.000.00 IDR 140.000.00 IDR 20.120.000.120.0 0 IDR 165.00 IDR 20.00 IDR 12.00 IDR 12.00 IDR 108.

[Business Name] Business Plan [YEAR] Assumptions The financial tables on the subsequent pages are based on the assumptions listed below:  [List your financial assumptions.] Page 14 . drought or interest rates etc. These can include seasonal adjustments.

[Business Name] Business Plan [YEAR] Start-up costs for [YEAR] [Double-click the table below to enter your details or attach your own start up costing sheet at the back of this business plan. water) Phone connection Internet connection Computer software Training Wages Stock/raw materials Insurance Building & contents Vehicle Public liability Professional indemnity Product liability Workers compensation Business assets Business revenue Printing Stationery & office supplies Marketing & advertising More… Total start-up costs Cost ($) EQUIPMENT/CAPITAL COSTS Business purchase price Franchise fees Start-up capital Plant & equipment Vehicles Computer equipment Computer software Phones Fax machine More… Security system Office equipment Furniture Shop fitout More… Cost ($) $0 Total equipment/capital costs $0 Page 15 . gas.] START-UP COSTS Registrations Business name Licences Permits Domain names Trade marks/designs/patents Vehicle registration More… Membership fees Accountant fees Solicitor fees Rental lease cost (Rent advance/deposit) Utility connections & bonds (Electricity.

[Business Name] Business Plan [YEAR] Balance sheet forecast [Double-click the table below to enter your details or attach your own Balance sheet forecast at the back of this business plan] BALANCE SHEET FORECAST Current assets Cash Petty cash Inventory Pre-paid expenses Fixed assets Leasehold Property & land Renovations/improvements Furniture & fitout Vehic les Equipment/tools Computer equipment More… Total assets Current/short-term liabilities Credit cards payable Acc ounts payable Interest payable Acc rued wages Inc ome tax More… Long-term liabilities Loans More… Total liabilities NET ASSETS [Year 1] [Year 2] [Year 3] $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 16 .

000.200.854.123.280 $0 $0 $0 $0 Page 17 .000 $1.[Business Name] Business Plan [YEAR] Profit and loss forecast [Double-click the table below to enter your details or attach your own profit & loss sheet at the back of this business plan] PROFIT & LOSS FORECAST Sales less cost of goods sold More… Gross profit/net sales Expenses Advertising & marketing Telephone Motor vehicle expenses Stationery & printing Insurance [Year 1] $24.000 $10.000 Total expenses NET PROFIT $3.000 $10.000 $54.280 [Year 2] [Year 3] $0 $0 $2.269.000 $600.720 $14.300.176.

gas. wat er) T elephone Lease/loan payments Rent & rates Mot or vehic le expenses Repairs & maint enanc e Stationery & print ing Membership & affiliation fees Lic ensing Insuranc e Superannuation Inc ome tax Wages (inc luding PAY G) More… Total outgoing Monthly cash balance CLOSING BALANCE Jan $0 Feb $0 Mar $0 Apr $0 May $0 Jun $0 Jul $0 Aug $0 Sep $0 Oct $0 Nov $0 Dec $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Page 18 .[Business Name] Business Plan [YEAR] Expected cash flow [Double-click the table below to enter your details or attach your own expected cash flow sheet at the back of this business plan] EXPECTED CASHFLOW [YEAR] OPENING BALANCE Cash incoming Sales Asset sales Debtor rec eipts Other inc ome Total incoming Cash outgoing Purc hases (Stoc k et c ) Ac c ountant fees Solic itor fees Advertising & marketing Bank fees & c harges Interest paid Credit c ard fees Utilities (elec tric ity.

monthly/yearly) Average pric e of eac h produc t/servic e sold Average c ost of eac h produc t/servic e to make/deliver Fixed c osts for the month/year Percentage of price that is profit Total sales needed to break-even Number of units sold needed to break-even #DIV/0! #DIV/0! #DIV/0! Page 19 .g.[Business Name] Business Plan [YEAR] Break-even analysis [Double-click the table below to enter your details or attach your own table] BREAK-EVEN CALCULATOR Timeframe (e.

inventory list. These may include resumes.].[Business Name] Business Plan [YEAR] Supporting documentation Attached is my supporting documentation in relation to this business plan. survey/questionnaire and/or financial documents. Page 20 . The attached documents include:  [List all of your attachments here.