IN

TR

O

DU

A COLLECTION OF

CT O

RY

101 COMPANIES ROCKING IT ON SOCIAL MEDIA.

A publication of

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IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read.

INTRODUCTORY

THIS OFFER

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the topic.

HUBSPOT’S ALL-IN-ONE MARKETING SOFTwARE.
... brings your whole marketing world together in one, powerful, integrated system.

Request A Demo Video Overview

INTERMEDIATE
Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. After reading it, you will feel comfortable leading projects with this aspect of inbound marketing.

ADVANCED
Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to be successful.

Y N M

MARKETING ANALYTICS
Analyze your web traffic and see which sources are generating the most leads.

BLOGGING
Create blog content quickly while getting SEO tips and best practice pointers as you type.

EMAIL
Send personalized, segmented emails based on any information in your contact database.

s U q

SEARCH OPTIMIzATION
Improve your rank in search engines by finding and tracking your most effective keywords.

LEAD MANAGEMENT
Track leads with a complete timeline-view of their interactions with your company

SOCIAL MEDIA
Publish content to your social accounts, then nurture leads based on their social engagement.

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101 COMPANIES ROCKING IT ON SOCIAL MEDIA

CONTENTS.
06 INTRODUCTION ROCKING IT ON FACEBOOK ROCKING IT ON TwITTER ROCKING IT ON PINTEREST 07 60 112

Written and Designed By Desmond Wong Desmond is currently a creative designer and inbound marketer at HubSpot. He has worked with a variety of startups, medium, and large sized companies over the years with a focus in branding and business development.

168 ROCKING IT ON LINKEDIN 196 ROCKING IT ON GOOGLE +
FOLLOw ME ON TwITTER. @DETECTIVEDDUBS

216 CONCLUSION

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01
CHAPTER

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INTRODUCTION.

I

t seems like social media is everywhere, and every marketer is clamoring

to get in the game. And it’s no surprise why: the time most global consumers spend on social media has grown over 250% in just the past two years. Therefore it is becoming more and more evident that companies must engage with individuals on these multiple channels. The difficulty now is that one company may have to maintain and engage its audience on three, four, five, or even more social networks at once. This can be a daunting task if you aren’t a so-called social media expert. But that doesn’t mean you simply ignore social media. According to Gartner, the forecast for global social media revenue will be 29 billion by 2015. Clearly there’s value to being present, and effectively using, these platforms. At HubSpot, we are huge fans of taking inspiration from companies we think are killing it online. To help inspire your creative juices, here is our collection of 101 companies rocking it on social media. We hope you can pick up a lesson or two from each company to help build your own social strategy. share this Ebook!

ROCKING IT ON FACEBOOK.

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SQUARE Aside from having great engagement with it’s businesses, Square does a wonderful job featuring its new products and businesses using their readers.

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AMAZON With a heft 17 million likes, it’s no secret that Amazon has a popular Faceook page. One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website.

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GODADDy One thing you’ll notice about all of these examples is that they each have their customized profile images and cover photos. GoDaddy has a nicely branded set of images that are directed connected with their company name.

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TESlA Who doesn’t love a great looking electric car? Tesla has a fun and engaging routine that keeps its fans entertained. The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers. last Friday was a baby called little Evie and the image asked for a caption from its fans.

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DROPBOx I personally love the cartoonish images that Dropbox uses to represent its brand. Aside from posting informative videos, Dropbox also posts links to its APIs and other helpful services that fans can utilize.

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jAWBONE jawbone’s latest project has been its wearable fitness tracker known as the Up. To keep its fans up-to-date and engaged, jawbone has been posting images and videos of the Up in action. Companies focused on selling a product should always remember to share that product out in the “wild”.

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RED BUll Another heavy hitter on Facebook, with 36 million likes! Red Bull uses its Facebook to truly sell the lifestyle. Everything from the cover photo, images, videos, and links all embody the Red Bull lifestyle.

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CHIPOTlE Chiptole starts off by calling for “likes” right in its cover photo. Once you jump into the actual content, it shares some pretty fun images and helpful links like a TED Talk on eating healthy.

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GOOGlE I really love how Google animates and presents its assortment of products and services. They share a variety of links and create discussion topics that draw in fans. Google also posts statuses and links in a variety of languages to engage fans from around the world.

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PAyPAl The cover photo, profile image, and thumbnails in the timeline are all uniform. They post images and links about holidays, fun products, and current events to keep fans engaged with an assortment of different content.

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VISA First thing you’ll notice is the awesome cover photo and matching logo. Visa posts everything from great discounts to pictures of cats. No company is above posting images of cats. Trust us.

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CURE INTERNATIONAl Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic. CURE International also describes exactly what the organization does in the first part of the screen.

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MCDONAlD’S Nothing like a tasty frozen beverage to draw my attention. Good ol’ Mccy D’s has a tendency to post appetizing images of their menu items along with some pretty funny commercials.

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DISNEy It’s hard not to “like” anything with Micky Mouse or Bambi stamped on it. Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts.

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COCA-COlA Brand consistency is something that Coke tends to do quite well. Great colors, images and witty questions help them real in almost 60 million “likes”. Coke also links its pages to products that you may or may not “like.”

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NUTEllA love the stuff. love the branding. Nutella has some great links in its timeline that set it apart from some other brands. They have the “Around the world” and “Nutiquette” boxes that draw some intrigue from its fans.

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TARGET That is a seriously awesome cover image. It really makes a difference when a company goes through the trouble to actually using a great cover photo. you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate.

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SKITTlES A pool full of giant Skittles and a penguin are always going to get my attention. Aside from the creative cover image, Skittles includes fun games and photos featuring those bright colors that we have all come to love.

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CONVERSE With over a quarter million people talking about Converse on Facebook, you’ve got to wonder what they are all talking about! Converse has done a great job of creating some social campaigns that feature their products in everyday lives, sent in by real fans. The images show off nice styles and some interesting art work.

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yOUTUBE youTube might be a bit self explanitory. People love videos, especially videos that they can share on Facebook. With the majority of viral videos shared on Facebook coming in from youTube, you can figure out why their rocking out on this social network.

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THE CHEESECAKE FACTORy We here at HubSpot have some trouble turning away sweets. This is particularly true about cheesecake. With The Cheescake Factory, they keep fans drawn in by offering gift cards, free cheescake, and all other cheescake related goodies that keep us coming back for more.

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PUBlIx Pictures and Polls! Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions.

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KICKSTARTER Designed for a community of entrepreneurs and start up investors, Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in.

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SOUNDClOUD If there’s one color we love, it’s orange. SoundCloud has creative and attractive cover photo. They post information about new tracks along with some fun visual content its fans can share.

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lEGAlZOOM I can’t imagine its easy making a legal services company “fun” on Facebook, but legalZoom seems to do it pretty well. They feature a nice photo set called “today in history” where they highlight an interesting fact about that particular day in history.

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BURBERRy Models, fancy clothes, and fashion shows. Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-todate with the latest in fashion.

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CHAPTER

ROCKING IT ON TwITTER.

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HTC With almost half a million followers, HTC does a great job at keeping up with replies, retweets, and hash-tagging. The background features a nice set of images that focus on their latest product.

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THE NEW yORKER We really enjoy the background image for this Twitter account. The New yorker shares a variety of quotes, articles, and media that its followers can easily consume and share.

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GO MEDIA One format that Go Media shares well is videos. They post often and interact well with their followers. The collage of images for the background is a great addition to the overall look of the Twitter page.

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ROllING STONE Rolling Stone has a very effective way of including links in almost every single tweet they send. This will always give followers something to engage in.

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QUIyK Not only does Quiyk deliver to a very particular audienc of Quiddich fans, they do so in a very effective way. The links shown off in their background image make it much easier for followers to check out their other networks.

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MAC COSMETICS They focus well on including links, tagging other users, and relying on hashtags. MAC Costmetics also features images and videos of their products. On top of that, they have a nice consistency with their logo and background image.

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BURGER KING If they weren’t rocking it before, they should be now. After the recent hacking incedent, BK nabbed itself over 10k new followers. Aside from the epic password fail, they do a good job of tweeting pretty frequently and actively engaging its followers.

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VIRGIN AMERICA Virgin is pushing a new lifestyle among travelers. They’ve been working pretty hard at making some great looking content and providing money saving promos to all of their followers.

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lINDT CHOCOlATE Chocolate tends to some magical powers when it comes to social media. People love to talk about it, share it, and post pictures of it. lindt definitely benefits from this internet love affair with chocolate.

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SPRITE Sprite posts very frequently and has a great eye for branding. The background image and profile images are all in tune with the overall look of Sprite.

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VOGUE MAGAZINE Beyonce! Enough said. Background image aside, Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content.

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MICHAEl KORS The success of this page is due to the fact that it is tweeted by Michael Kors, the individual, and not the brand itself.

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SEOMOZ The background image and profile images all embody the essence of SEOmoz. The happy robot is so well connected to the brand, and its followers know it. SEOmoz does a great job of staying engaged and active with its followers.

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THE NEW yORK TIMES They post very frequently and always keep their followers up-to-date on new articles and news. This could explain the staggering 7.6 million follower count.

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ADIDAS The company has a great repor with its followers. Notice the number of links, mentions, and retweets that populate their Twitter stream.

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DUNKIN DONUTS Product placement is key when it comes to taking advantage of screen real estate. Dunkin Donuts uses this great space to show off its k-cup selections. Aside from that, they are actively retweeting, mentioning, and sharing helpful links and tweets.

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URBAN OUTFITTERS The background image is something great to take note of. When looking into their actual activity, Urban Outfitters does an effective job at including loads of links in all of their tweets.

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lUlUlEMON This brand actually focused on a very clean look and feel to their Twitter account. They keep their feed full of images and videos to keep their followers engaged with the brand.

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PR 20/20 The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles, ebooks, links, and quotes that are easily shared and consumed.

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HERSHEy’S KISSES The love of chocolate is no secret. Hershey’s Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share.

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SAMSUNG MOBIlE US With over four million followers, Samsung Mobile US stays pretty consistent with its tweets. It uses a variety of videos, links, and images to keep things fresh.

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THE HUFFINGTON POST Almost 200,000 tweets have come out of The Huffington Post. This is definitely a strategy that works to keep your account floating around Twitter streams.

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TIyATIEN HEAlTH With many nonprofits lacking the time and resources to maintain social networks, this organization still has the branding and design aspects down pack.

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DININGIN Keeping your followers interested is key to maintaining a strong social network. Diningin does this by posting helpful articles and links related to food that followers can eat up.

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MAKE A WISH AMERICA This is an example of a nonprofit that has put some time and resources into its social networks. It features images and tweets about its cause to its almost 96,000 followers.

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113

CHAPTER

ROCKING IT ON PINTEREST.

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THE PERFECT PAlETTE They have a variety of great boards in an assortment of colors and are visually appealing to its followers. With Pinterest being very heavy on visual content, it helps to have a set of pleasently colored images and products to feature.

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APARTMENT THERAPy They feature a number of great pin boards that span from tutorials to pet themed pins. With over 26 boards about apartment life, they’ve got what their followers need.

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WHOlE FOODS Food tends to do great on Pinterest. People just love to repin tasty images. Whole Foods offers just that.

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WEST ElM Colors are always a great indicator of something visually appealing to follow on Pinterest. Although that is not always the case, with design companies it usually is. West Elm has a nice set up of board categorized by colors and patterns.

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MASHABlE Mashable has a pin board for almost everything you might want. They provide their followers with a number of interesting categories to keep them pinning.

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IKEA The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose. you can browse their pinned up catelog of furniture and other related items.

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DIESEl Showing off their latest collections and some digital art galleries, Diesel definitely has put some time into the 45 boards it created for its followers.

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WAll STREET jOURNAl Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account. Followers can browse their way through tech, arts, travel, and more.

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NORDSTROM With over four million followers, Nordstrom has created 61 boards with focuses on specific designers, seasons, and fashion trends. The images are easy to repin and share.

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GE The great thing about GE’s Pinterest acount is the boards full of educational content. They have interesting games, facts, and information knowledge hungry followers.

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lINDA MCDOUGlAD DESIGN Aside from the different pin boards featuring everything from jewelry to architecture, they have a board just for the team. It’s a great way to put some faces to the company.

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ETSy Etsy has become a great place for consumers to find loads of different products for all of their needs. Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy.

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TRAVEl CHANNEl Aside from food sharing well on Pinterest, travel destinations tend to do just as well. The Travel Channel gives its followers an assortment of great images to locations all around the world.

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HUMANE SOCIETy OF NEW yORK This nonprofit has found a way to share cute images of animals while promoting a great cause. The Humane Society of New york has pin boards to help their lovely animals find good homes.

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CHOBANI you would normally expect images of their yogurt in those nicely packaged containers, but Chobani takes it a step further. They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts.

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ORECK Humor always does well on Pinterest. Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment.

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PEAPOD you know that feeling when you’re watching the Food Network and it makes you want to order everything you see on tv? Well that happens to us when we’re on Pinterest. luckily for us, Peapod not only showers us with images of delicious delectibles, but it can deliver them to us as well.

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DRAKE UNIVERSITy Not all universities are hip to the idea of social networks. Drake University has really taken a step in the right direction and visualized its campus life and community. It doesn’t hurt to have pictures of cute puppies floating around either.

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MADEWEll With the 18 boards they currently have created, Madewell has been able to pin together a set of inspiring images, patterns, and colors taylored for their followers.

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CHRONIClE BOOKS People love DIy pins and typography. Chronicle Books has pin boards devoted to great books, DIy projects, and typography.

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SHARPIE Ever wonder what to do with all those assorted colors of Sharpie markers you have? Well Sharpie’s Pinterest has all the ideas and inspiration you need. They’ve got everything from coloring sneakers to handbag design.

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BABBlE Babble has worked on creating some great pin boards for the “new generation” of parents. With categories focused on playrooms, parties, and fashion to provide some variety to its followers.

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MODClOTH Here’s a great example of a broad selection of pin boards can bring in a huge amount of followers. ModCloth has four million followers with pin boards about design, style, food, and even cuteness.

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lOWE’S like we mentioned before, DIy is a big thing when it comes to sharability on Pinterest. This is particularly true with household projects. lowe’s has pin boards on lighting, crafts, and organizing that followers can browse through and share.

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EPICURIOUS Recipes move like wild fires across Pinterest. Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of.

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GIlT Sharing deals, fashion, and just pretty images can do great things for your Pinterest account. Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site.

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HUBSPOT Aside from sharing our wonderful ebooks and infographics, HubSpot also features a variety of pinable images and videos that entertain and educate our followers.

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CHAPTER

ROCKING IT ON LINKEDIN.

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TWITTER A big focus of companies using linkedIn is to use it as a recruiting tool. Twitter does just that with its neatly placed career banner.

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ADOBE Adobe always does a great job at showing off the power of their design tools. This banner is no different. The company keeps the public informed on new products, events, and updates about Adobe.

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STARBUCKS Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing.

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MICROSOFT With all the latest developments happening at Microsoft, the company has been doing a great job at keeping its profile up-todate. It features helpful articles and news about its current products.

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GE GE’s recent updates focus on the ever changing world of technology. They company keeps relevant and interesting articles in their linkedIn company stream.

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CISCO SySTEM Cisco has a very clean and attractive cover image. Aside from that, their recent updates include online education and other helpful articles.

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MIST MIST is a nonproft competition for high school students across the nation. And if there’s one thing their linkedIn gets across, it’s that they are present in many major locations. MIST uses their linkedin cover photo to showcase just that, immediately attracting folks who live in those areas.

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lINKEDIN Of course we would have to cover linkedIn’s company profile. They’ve also been keeping up with recent articles and engaging their followers on a number of professional levels.

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INTEl The recent updates from Intel focus on sharing the latest news in technology. It uses it’s profile to post new job opportunities and other helpful information about the company.

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3M The company has a clean looking banner. They utilize employee spotlights ot hightlight career opportunities within the company. They even feature a Friday Trivia question to keep its followers on their toes.

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BEll PERFORMANCE Bell Performance shows us that no matter what industry you’re in, you belong on social. This fuel manufacturing company uses its linkedIn presence to share videos on topics such as “Engine Parts for Better Gas Mileage.” Everything they post relates back to their cover photo -- because performance counts.

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AOl One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile.

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DIGITAS Another great looking cover image with a spotlight on awards that the company has recieved. This is something that would bold well for them when looking to use linkedIn as a means of recruiting.

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CHAPTER

ROCKIN’ IT ON GOOGLE +.

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MOTOROlA They focus on posting an assortment of visual content targeted at building product awareness. They have been consistently promoting their latest products and newest features.

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AUDI Audi takes advantage of the large screen real estate by using a well branded cover image. They also keep their circles entertained with images, videos, and interesting articles about the company.

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PENCIlS OF PROMISE With almost 150,000 followers, Pencils of Promise has done an amazign job of engaging its fan base. Although their cover image could use some much needed branding, the quality of their posts keeps people happy and coming back for more.

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H&M The company has a great way of showcasing the lastest fashion trends and deals from H&M. They cover everything from fashion week to street fashion.

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STOP HUNGER NOW As we mentioned before, nonprofit usually lack the time or resources to maintain their social networks. Stop Hunger Now has defintely taken the time to properly brand and share with its small, but growing G+ fans.

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jETSETTER A nice little campaign that jetsetter has started doing is their “your Daily Moment of Zen” post. They share amazing images of travel destinations around the world that give their circles something to look forward to each day.

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PEPSI This is definitely a company that knows a bit about branding its social networks. Pepsi is obviously plattered throughout their Google + account. Although it might be a bit off putting, at least you know who this page belongs to.

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UBERFlIP Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it. The Uberflip tools allow users to convert traditional print magazines, PDFs, and the like, and turn them into interactive pieces of content. Their images show off the ease-of-use and mobile optimized capabilities of the product.

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SONy Sony uses its Google + account to share with its ciricles the newest products coming off its production lines. They share images, videos, and articles about anythng and everything Sony.

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CONCLUSION.

and give feedback on brands and retailers. Use these 101 examples of companies rocking social media to find out what works best for your own company, and be the social business these consumers are following. Good luck!

A

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