Q) Pick a company. As completely as possible, characterize its brand portfolio and brand hierarchy?

Ans) The company chosen by me is Maruti Suzuki India Limited. Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to massproduce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India. On 17 September 2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. The company's headquarters remain in Gurgaon, near Delhi. BRAND PORTFOLIO OF THE COMPANY CLASS BRAND NAME Maruti 800 Maruti Alto City Car Maruti Zen Estilo Suzuki Alto (A-star) Suzuki Splash Super mini Car Compact Car Sports Utility Vehicle Maruti Wagon-R Maruti Suzuki Swift Maruti Suzuki SX4 Maruti DZiRE Suzuki Grand Vitara Maruti Gypsy YEAR INTRODUCED 1983 2000 2005 2008 Upcoming model in 2009 1999 2005 2007 2008 2007 1985 For the smarter race You're the fuel Men are back The heart car Play it your way King SLOGAN Change your life Let's go Shape your world Stop @ nothing

Maruti Omni Microvan Maruti Versa

1984 2003

Fits all The joy of travelling together

BRAND HIERARCHY OF THE COMPANY
MARUTI SUZUKI

City Car
Maruti Zen Estilo Suzuki Alto (A-star)

Maruti 800

Maruti Alto

Suzuki Splash

Super mini Car
Maruti Wagon-R Maruti Suzuki Swift

Compact Car
Maruti Suzuki SX4 Maruti DZiRE

Sports Utility Vehicle Suzuki Grand Vitara

Maruti Gypsy

Microvan
Maruti Omni Maruti Versa

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