The Valuation of Data

What’s the financial value of a festival brand?
Fanship, Conversion, Value
(c) 2013 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

com . 6th of March 2013 (c) 2013 Denis Doeland / Pim van Berkel / DDMCA | All Rights Reserved | contact: denis..Numbers per network .doeland@ddmca..

doeland@ddmca..com ..Value . 6th of March 2013 (c) 2013 Denis Doeland / Pim van Berkel / DDMCA | All Rights Reserved | contact: denis.

Ranking by value . 6th of March 2013 (c) 2013 Denis Doeland / Pim van Berkel / DDMCA | All Rights Reserved | contact: denis.doeland@ddmca..com ..

this will result in a standard value.doeland@ddmca. the basic information available is looked at. Can these people be reached and will they allow this via the same social media? If a comprehensive profile can be gathered from the connection. a 25% catch ratio and a churn rate of 15% via the networks of Facebook and Twitter.Assumptions & Miscellaneous. ✓ ✓ Assumptions Friends and Followers of 10 Festivals (Friends and followers data provided by Rankingz). including without limitation loss of or damage to profits. Firstly.. Name. town/city of residence. The standard value is an average of what the market is willing to spend to purchase data based on the rates of the normal traditional marketing data suppliers.. With the standard profiles. The standard value is now formed in its own ecosystem. commercial opportunities or goodwill.com . overlaps are eliminated and also the fact people stop following a festival will be kept in mind. Since the valuation is just an example and based on an estimate DDMCA and Performance & Investment Management (PIM) will not be liable in respect of any business losses. revenue. address. contracts. the so-called “churn rate” or “quitters”. business. telephone number and e-mail address. ✓ ✓ ✓ 6th of March 2013 (c) 2013 Denis Doeland / Pim van Berkel / DDMCA | All Rights Reserved | contact: denis. With the valuation of the festivals in this report the following assumptions have been used of 20% of the standard profile with the collection of data. income.

com/in/denisdoeland T: @denisdoeland W: denisdoeland.doeland@ddmca. remarks or need a valuation report for your brand? Management.Questions.com L: linkedin. Consultancy & Advies Denis Doeland P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com 6th of March 2013 (c) 2013 Denis Doeland / Pim van Berkel / DDMCA | All Rights Reserved | contact: denis.com .com W: ddmca.