This action might not be possible to undo. Are you sure you want to continue?
Assignment: Entrepreneurship management
Submitted to: prof. Nookala Submitted By: CHHATWAL HARJAS KAUR 2011036 MMS-II (SEM IV) YEAR 2011-2013
All the stories in this book are of course successful stories. But to call it successful, each story takes you through its own adventure that one can never expect. In the end, success tag is just a satisfactory reward. None of them are content enough with their success. Destination is still far and dreams are growing higher and higher. Rashmi Bansal has chosen stories from all the professions and across several states of India. You can see stories starting from Restaurant owners, story writers, and Movie makers and to the stories of even IT folks. And the classification that is being done is very neat and meaningful. The stories are classified into three categories – Jugaad, Junoon and Zubaan. Jugaad - It showcases the people who have no formal training in business. They learnt by observation, experimentation and application of mind. Because ultimately, business is not „rocket science‟ Entrepreneurs like Prem Ganapathy (Dosa Plaza) 10th pass, and was a dishwasher to make his ends meet but now a proud owner of 26 outlets across India; Kunwer Sachdev (Sukam Inverter) a statistics graduate who tried his hands as a cable operator and accidently stumbled upon the idea of inverter and never looked back; Ganesh Ram (Veta) who revolutionized the English speaking courses ; Sunita Ramnathkar (Fem Care Pharma) a humble housewife who experimented in kitchen with a blender ;N Mahadevan (Oriental Cuisines) on his journey from professor to building a food empire across countries ; Hanmant Gaikwad (Bharat Vikas Group)
you say and has joined social responsibilities with sound business and Raghu Khanna (Cashurdrive) who clicked the idea of selling on cars. I read the story of Kalyan Varma first because he is our local Bengaluru boy . having a dream job with Yahoo. for what you do. experimented with career by joining advertising and finally clicked by selling T shirts at Kurla Station. Zubaan – has the stories of creative people who were in need of a platform to express them. a living reality. Junoon – The entrepreneurs. Mahima Mehra (Haathi Chaap) did anyone thought of making paper from Elephant or Camel Dung? . Ranjiv Ramchandani (Tantra T Shirts) who studied microbiology. the locomotives as advertisement carriers. Sunil Bhu (Flanders Dairy) it really is a cheesy affair. think different. These ventures are about making that dream. Samar Gupta (Trikaya Agriculture) who can think to grow anything in India. I follow his work all the time and he is certainly a great talent and a successful 3|Page . Something which is different.whose mother worked as a teacher and took up sewing jobs to make him engineer but he now owns a facilities management firm with Rashtrapati Bhavan as a proud client. Suresh Kamath (Laser Soft Infosystems) who believes in Love – for people you work with. who dared to think ahead of their time. Chetan Maini (Reva Electric Car Company) They are licensing their technology to GM. And in doing so. live with. When that talent is unique. All the four stories in this category are extremely good. they really need it! . Kalyan decides to quit and pursue his wildlife photography dream. ahead of its time. Saurabh Vyas & Gaurav Rathore (Political EDGE) Researching for politicians. R Sriram (Crossword) Books so many that you name it and they have it. the platform must be created. Satyajit Singh (Shakti Sudha Industries) commercializing makhana??. the artist too becomes an „entrepreneur‟.
entrepreneur. and now runs his own product design company. Assembling a group of daily wage laborers. The other stories in this section are – Abhijit Bansod – the founder of Studio ABD. a product design company. enthralling the audience with its unique brand of mythology – inspired choreography. but found his niche as a playwright and director on the Marathi stage. The fourth story under this section is of Krishna Reddy of Prince Dance Group. this troupe won the hotly competed „India‟s got talent‟ show. A chance reading of Dadasaheb Phalke‟s biography led him to a new adventure – a widely acclaimed feature film which was India‟s official entry at the Oscars in 2009. 4|Page . He wondered why desi designers are inspired by the west and he went on to pioneer the uniquely Indian „Heritage‟ and „Raga‟ collections at Titan. Paresh Mokashi – wanted to be an actor.
Junoon and Zubaan of the book. experimentation and application of mind.Q.1 What are the significant features of the book titled “connect the dots”? When you see the cover of the book. The stories are classified into three categories – Jugaad. Because ultimately. This inspires many people. Jugaad. Destination is still far and dreams are growing higher and higher. And the classification that is being done is very neat and meaningful. business is not „rocket science‟. Jugaad – has the stories of entrepreneurs who have no formal training in business. They learnt by observation. None of them are content enough with their success. Each story takes you through its own adventure that one can never expect. 5|Page . success tag is just a satisfactory reward. Stories start from Restaurant owners. The book has a diverse and interesting mix of entrepreneurs. and Movie makers and to the stories of even IT folks. Junoon and Zubaan. and will certainly bring more number of entrepreneurs into the big ocean of opportunities and possibilities. The age was certainly not a bar for choosing entrepreneurs (for the fact that book covers people as old as 56 years old and as young as 25 years old) as long as they could fit into one of the three categories viz. In the end. the first thing you‟ll notice is that the title of the book has been written upside down. story writers.
a living reality. grilled. so successes can‟t come easily. This book Breaks mthys and pessimism that only "lucky". These ventures are about making that dream. Rashmi Bansal has explained & motivated that any one even a layman can become a great businessman but with some ethics. Adoring them is inevitable but taking up the cue and changing our orthodox thinking is rare. who have been broken. or passion. the platform must be created. battered. 6|Page . "Already rich" and "crooked ways" bring prosperity. The three fundamentals on which Rashmi Bansal has written an extremely inspiring book on 25 entrepreneurs. o. God. and explained that many big businesses are standing up. Something which is different. Zubaan – has the stories of creative people who were in need of a platform to express them. because by the great works & by doing many sacrifices in their life. painted blue at times and God. When that talent is unique. Junoon – has stories of seven entrepreneurs who are driven by a particular idea. ahead of its time. hard work are the only shortcut. These people have rightly chosen a life of less pelf but tremendous placidity. they have subverted every pain and agony into a relished memory along with agog grit to turn things into fortunes. the artist too becomes an „entrepreneur‟. And in doing so.
value of visibility. Caste and community is of no consideration. The change makers mentioned in this book doesn‟t have an MBA degree to cash upon their success. but they have something bigger than this degree. Be it Prem Ganapathy of Dosa Plaza who rose from being a dishwasher to head a 150 odd employee company with 26 outlets in India and 3 in New Zealand or Kalyan Varma who left his high fly job in Yahoo to become a wildlife photographer or Suresh Kamath who started Laser Soft Info systems which is an IT company with a difference. BELIEF IN THEIR DREAM. dignity of labour or market need. All stories have a few adventurous moments where the entrepreneurs share some little known facts about the industry or something special they did to beat the system. 7|Page . Reading different stories of how people have come from nowhere to do something for mankind. it is the outcome which may be either positive or negative. marketing. each of the stories are amazingly inspirational. Different Entrepreneurs share the small things that made all the difference. Decisions are never right or wrong. whether it was costing.
Apart from strong focus on the product. But to call it successful. but the best section: ADVICE TO YOUNG ENTREPRENEURS. wherein an iota of their valuable experience is given to young and needy wannabe employers and dream chasers. In the end. success tag is just a satisfactory reward. but obvious „passionate‟ forte. None of them are content enough with their success. 8|Page . there is a need to understand the value of branding & publicity The stories of these mavericks are so thrilling and intriguing only because it shows their immense enthusiasm to learn something which is not their technical forte. each story takes you through its own adventure that one can never expect. All the stories in this book are of course successful stories. What serves as icing on the cake for this book is the small.
Successful business owners know how to adapt proven concepts and approaches from other industries and companies and make them their own. This troupe won the hotly competed „India‟s got talent show‟. Problem solver: Entrepreneurs can‟t afford to wait around for others to solve their problems. and their expertise gives them credibility and a huge leg up.t the book “connect the dots”? A knack for knowing your industry: The most successful startup entrepreneurs take the time to study and become experts in their industry or profession. Prem Ganapathy has risen from humble dishwasher to owner of the fast food chain „dosa plaza‟. Inspired by McDonald‟s. And that makes them better business owners for when the next problem arises. in search of a better future.r. read blogs and trade magazines. Prem ganapathy who came to Mumbai like millions of others. As Krishna Reddy assembled a group of daily wage laborers and formed „Prince Dance Group‟. 9|Page . They have to figure out the solutions on their own. They attend industry events. but it‟s not about reinventing the wheel. with 26 outlets across India.2 Analyze the significant entrepreneurship qualities w. This knowledge helps them “connect the dots” Ability to adapt ideas from others: As being creative is essential.Q. enthralling the audience with its unique brand of mythology-inspired choreography.
Yet. he has found a mission of life and brought benefits to thousands of marginalized farmers. “More importantly. N. In doing so.Mahadevan gave up the prestigious job of a professor in Madras University. Having confidence gives them an edge in bargaining power as the expectation from both sides is that they will deliver at a high level.Mahadevan runs a food empire stretching across cuisines and continents. and most often with people who are not their peers. Confident negotiator: Negotiating skills are difficult to develop. But his knowledge of cost-accounting was equally handy in the kitchen. Real networking prowess: Connecting to a few people on Facebook or LinkedIn is not networking. To network successfully you have to connect with people who have more experience than you do. Willingness to think big: We all like to check the easy things off our “to-do” list and tend to put off the tough ones. Today. distributing consumer durables. The most successful startup entrepreneurs know that real networking only happens face-to-face.” said by Satyajit Singh when you start thinking big “your creativity and productivity catch fire and the momentum keeps you pumped. But a willingness to dive into the big issues and go for the larger accomplishments is often a success separator. one fine day he shut down that business. and successful entrepreneurs tend to approach negotiating with confidence.” Satyajit Singh was comfortably placed in life. It‟s this passion that led him to pursue the dream of 10 | P a g e . to take on the challenge of commercializing makhana. N. Chetan Maini was crazy about electronics and cars as far as he can remember. to set up a Chinese restaurant.
ever expanding the frontiers of „what can be grown‟ in India. Self starter: Entrepreneurs know that if something needs to be done. Disciplined: These individuals are focused on making their businesses work. Over the last decade trikaya agriculture has matured from a hobby in to a flourishing business. They are proactive. Cashudrive is based on a simple idea which required no capital. His story shows that experience is over-rated – there is no better time to start. Reva sold them the concept by negotiating price & figuring out the color. Aggressive goal setting: Great entrepreneurs continuously set goals and work toward them. he decided to face it head-on. But when life threw up a challenge. no office. and eliminate any hindrances or distractions to their goals. They set the parameters and make sure that projects follow that path. Raghu Khanna is 24 years old and started a company right out of college. Samar Gupta was a city boy with no burning ambition in life. they set another and repeat the process. not waiting for someone to give them permission. When one goal is reached. Reva is not only producing such vehicles but licensing its technology to the likes of general motors.producing an electric car. than now. Reva did not spend a single rupee in advertising but made great use of PR. Having clear goals – and also a specific strategy to reach them – helps everyone in a business stay focused and motivated. They have overarching strategies and outline the tactics to accomplish them. Successful 11 | P a g e . and no fancy technology. they should start it themselves.
They exude that confidence in everything they do. Ideas are constantly being generated about workflows and efficiency. They genuinely love their work.entrepreneurs are disciplined enough to take steps every day toward the achievement of their objectives. They are confident with the knowledge that they will make their businesses succeed. Confident: The entrepreneur does not ask questions about whether they can succeed or whether they are worthy of success. They are willing to put in those extra hours to make the business succeed because there is a joy their business gives which goes beyond the money. people skills and potential new businesses. The successful entrepreneur will always be reading and researching ways to make the business better. They have the ability to look at everything around them and focus it toward their goals. Open Minded: Entrepreneurs realize that every event and situation is a business opportunity. Passion: Passion is the most important trait of the successful entrepreneur. 12 | P a g e .
in tuticorin district. Prem was 17 years old. Far from the madding crowd.Sunil Bhu STREET SMART. Get out of school and get to work. Prem took another job again in the coffee and rice trading business. Prem Ganapathy was born in Nagalapuram. he set off for the city of dreams. experimentation and application of mind. Street smart.the Chap he came from Chennai with took him upto bandra station and then disappeared. His father had a farming business.Prem Ganapathy 2. 13 | P a g e . When Prem completed class 10 there was only one clear career path. Without telling a soul. business is not „rocket science‟. The only person he knew in Mumbai. Tamilnadu. but somehow they eked out a living. They were six brothers and one sister.and got employed at the coffee shop owned by a cousin. curious to see the world.3 Name the two most inspiring entrepreneurs from “connect the dots” & support your views? 1. these entrepreneurs have no formal training in business. Prem belong to the nadar community and thus attended the local community school upto class 10th. Then Prem went to Chennai. SCN high school students may be aspiring for bigger things today. They learnt by observation. He learned how to grind coffee beans.Q. where his father and brothers were already working. After a break to attend the annual pooja in his village.PREM GANAPATHY Prem Ganapathy belong to Jugaad. Because ultimately. but farming was not particularly profitable.
One of his customers at the bank. He did not know a thing about making either idlis or dosas. this time with the bakery at satguru hotel in chembur. His stall declared a board in bold blue and white lettering. a tamilian gentleman. Prem entered in to a business as a 50:50 partner. Prem Ganapathy‟s dosa stall flourished from 1992 to 1997. Here. Prem‟s luck turned when a new restaurant called prem sagar opened next door. After six months he went back to his village. He put a lot of emphasis on hygiene. Soon enough prem found another spot and setup the “south Indian” stall. But call it never say die or no option but to get up and keep walking. With a capital of some twenty thousand. The year was 1992 Prem went to his village for a vacation and came back to Mumbai with a mall loan from an uncle and a younger brother in law. Soon Prem started earning 100 per day. he learned cooking by observation. On returning he found another job.right from the start. His business was going good but the neighboring hosing society was making life difficult. He wanted to setup a tea shop in vashi‟s sector. His stall was very popular plenty of car owners stopped by and yet the food was economically priced. trial and error. 14 | P a g e . The branding was clear and concise. He was making 20000 per month as profit. The batter he procured from the homes of South Indians living next door. he was offered the job of a tea boy. made an offer. Prem Ganapathy set up a roadside stall of his own. outside the Bombay Mercantile cooperative bank.Mumbai embraces every new migrant in her grubby sari palloo and so it was that Prem quickly got a job at the das bakery job in sion.
menu card. Inspired by McDonalds. Prem Ganapathy wanted to grow.By 1997. customers were demanding more variety. Prem Ganapathy has risen from humble dishwasher to owner of the fast food chain with 26 outlets across India. The agency then swung in to action and created a logo. A bank loan may have been possible but prem did not believe his file was that strong. posters etc. The biggest secret was to train the staff to combine 15 | P a g e . Prem had managed to save a couple of lakhs. The idea was to invest and create a chain of shops. The profit margins. and the first month‟s turnover was 6 lakhs.a healthy 15-20%. There secret was to give a quality food to their customers by mismatching the contents and whatever was present in their menu card Prem assured that food will be available to the customers. Prem was sold on the idea. Prem put down 50000 as deposit and 5000 per month as rental. Prem Ganapathy started experimenting. and the dosa dude had no trouble at all stepping in to the role of a client. he was willing to sacrifice. mascot. Prem even built a website for his open air eatery. he created all new concoctions with Chinese fillings inside the dosa. Today‟s bamk balance. Despite stiff opposition from his brothers he decided to go ahead. It was a big investment. At this point Aman advised Prem to do more branding so Prem referred to an advertising agency called “think why not”. Vision and mission is necessary but chance encounters often plays an important role in life. Thus was born „Prem Ganapathy‟s Prem Sagar Dosa Plaza‟ and here begins the journey of a brand. Then he decided to setup a dosa stall in food court. On the very first day sales touched 44000. Advertising is great but there is nothing as powerful as free publicity. pops.
inventory and operation and all this was possible because of professionalization. The other important aspect of running stall is to be consistent. Which is a cool way to grow on someone else‟s capital? The second big leap for dosa plaza was systems.the stuff together and give it a cool name like “Salad roast Dosa” or “Mexi roll dosa”. Then Prem learnt about franchisee that the biggest fast food chains in the world operated on a franchisee basis. 16 | P a g e . There are north Indians. marketing and costing became crucial. In 2004 Prem became a partner of Easwaran to look after business and they had a background in computers and handled the software side of things. “Creative but not too exotic”. south Indians. At dosa plaza the all important sauces and chutneys were prepared at a centralized kitchen. Purchase. Essentially the franchise needs to handle the cash counter and make the upfront investment. The company invested in software connected to a central server to keep track of billing. At the same time dosa plaza started setting up different departments. plus bear the running expenses. Prem Ganapathy made sure that caste and community is of no consideration. dosa plaza earns 6-8% royalty on sales. Success dose not depends only upon the manager but employees also. People should know what they are getting. They are needed to provide training on a regular basis as there were not educated. the employees too have learnt and grown. people from east of India. the food should taste the same. A training manager was deputed to visit outlets on a rotation basis and make sure that the costing was strictly controlled.
17 | P a g e . he has the positive attitude to grow. the company tied up with „Franchise India holding Ltd” on a 67:33 basis. Never let yourself down instead get up and try to achieve things. The company only counts the royalty from franchises as it income. and keep growing.To market the franchises. frontiers to conquer. Meanwhile he has to shut down the one centre outlet as it was bearing losses but there were other offerings south Indian snacks at food courts. Keep motivating your employees to achieve the desired results.not actual sales. more competition. more choice for customers. Branding & promotion is necessary for the product but you should apply at the right point of time to compete with others and achieve the top position. To achieve success in a business you should have good knowledge about the product. need to practice a lot. But he doesn‟t afraid of it. According to Prem Ganapathy problems keep coming you just know how to overcome them and make a win situation. and good behavior with the customers. good service and make customers convince. and more problems to face. He says keep learning. keep walking.
So he started working in friend‟s farm in Belgium to just get an experience. Then the farmer Marc was starting out in cheese making at that time. The owner of the farm asked him to come and pull out the weeds. he grew up in south extension and went to St.no one knew much about it in India. After class 12. milking cows. Something which is different. His mother managed to open a restaurant called kamalika and it was a popular place. Sunil used to help her a bit after school time. But things did not quite click.living on a farm. began in Diksmuide. but he was not a bright student. cheese was quite scarce.P. ahead of its time. 18 | P a g e . He took his decision on own nobody insisted him. who dared to think ahead of their time.FAR AWAY FROM THE MADDING CROWD. a living reality. But there was no great ambition to get in to the fast lane.the well known institute of hotel management in Delhi. Someday he felt like working with animals. Sunil Bhu was a thoroughbred dilliwala although his parents are originally from U. Back in 1985. After reading the book far from the madding crowds by Thomas Hardy in school he suddenly changed his mind and got an idea of doing something related to cheese. so he does not even have a graduation certificate. think different.thousands of miles away from life. These ventures are about making that dream. Sunil skipped the internship which was very important part of his course. but that did not deter Sunil. he travelled with him to Holland and France to see the techniques of making cheese. Sunil went on to Pusa. Columba‟s school where the education was good. He tried his luck at another farm nearby. The entrepreneurs.SUNIL BHU Sunil Bhu belong to Junoon category.
Sunil returned to India. After two years in Flanders. Climate is different & taste buds are different. but Sunil never bothered about them. Meanwhile he again went to Belgium for short span of time. Soon he started making five balls a day and each ball was sold for ninety-odd rupees. His friend knew the owner of steak house. he asked the owner “where does this cheese come from?” the Italian answered from a dairy close by. His mother gave him a small piece of land and a cow which was kept in the backyard of Sunil‟s house. a famous gourmet food store in Delhi.a small homemade ball of cheese bearing a logo of Sunil‟s first cow. Starting a business in your own country was like being a boss but in another country you are always at number two position. But he never left the hope he kept on trying and doing experiments. at the right time. But soon Sunil realized that conditions in India are different from Europe. His friends used to laugh on him. a closely guarded secret passed on from one generation to the next. every day Sunil milked that cow and make one ball of cheese. so it was a very good learning experience. Life is really about being in the right place. He started making cheese in India just to prove to the family that he had learnt something in the two years spent in Belgium. Marc managed to open doors quickly and Sunil was ready to start it with implementing various methods to make cheese. but it was hard manual labor. with right person. That was the birth of “Flanders”. Sunil offered them his cheese and the owner asked him to make a hundred balls like this.Making a cheese is really a family business. it was far easier to make cheese in Diksmuide than in Delhi because Indian milk is different. There he met the owner of the dairy and Sunil 19 | P a g e . Sunil‟s farm was way away from success. in 1989 he was in northern Italy eating pizzeria. He went to that dairy next day and found that the dairy was as big as Belgium one.
Today flanders churns out between 500-600 kg of top class cheese every day. 20 | P a g e . But be passionate and dedicated and money will follow you. There were 20-odd cows on the farm and the turnover touched 25 lakhs.with no loans and liabilities. there is a growth factor.in a commercial way. focus on what you love. what you‟re good at. the point however is that the way in which sunil works would more or less remains the same. He was not at all a bright student but with positive thoughts you can make your own path. The process of making cheese involves physics. When some challenge come to you path accept it and don‟t make hasty decisions just go step by step. In 1994 at that stage Sunil was handling 500-600 litres of milk a day. Working on a farm is very good but there are certain drawbacks recognize your limitations. it has crossed the revenue of 5 crore. This is probably the point at which Sunil started seeing himself as a businessman. Work brings its rewards but at a fundamental level and beyond work there is a lifestyle. Sunil bought some small machines and started off production of Mozzarella cheese. Growth was happening but in the modest and organized way. Suni‟s cheese business was growing with a brand.spent three months at the factory and learnt how mozzarella cheese was made. turning them in to 70-80 balls of cheese. But in 1988 his farther passed away so the restaurant was shut down. The business is self-sustaining. Machines break down and u fixes it that‟s physics and every milk sample is checked in laboratory that‟s chemistry.all the stuff Sunil never paid attention to in school. chemistry.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.