Knorr (brand

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Knorr ( often anglicized) is a German food and beverage brand owned by the Anglo-Dutch company Unilever since 2000, when Unilever acquired Best Foods. It produces dehydrated soup mixes and condiments. The only country where Unilever did not have rights to the Knorr name isJapan, where trademark of the product there is controlled by Ajinomoto. It is sold under the name Royco in Indonesia, and under the name Continental inAustralia

Log of knorr

History

"Knorr

Cooking Center" in Heilbronn

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest-selling brand. In cooperation with Slimfast, also owned by Unilever, Knorr markets a line of low-calorie products. Knorr believes in adding magic to every day meal moments.

Food is not just fuel. imagination and out of the box education. . The dramatic story telling. The journey of Knorr magical food begins… Established as early as 1873. born in 1800. The new Knorr chicken cube gives your ordinary dishes an enhanced taste and flavour of chicken.Let’s bring magic to everyday meal moments Knorr believes that good food matters! Everyday meals can be just as magical as special occasions. Knorr re-launched its Knorr Chicken Cubes in July. Noodle Fun The Knorr brand expanded its product line in 1993 by launching the Instant Noodles range in Pakistan which has become the brand of choice for kids over the years. encourages the spirit of adventure. created the company from practical knowledge acquired during his time as a wholesaler of agricultural goods. through its cartoon series. Chicken Delite and Mast Masala. compelling characters with celebrity voiceovers and exciting animation in each of the three episodes makes the Knorr Quest message fun. powerful and extremely popular among children. Carl Heinrich Knorr. In 2010. Making Ordinary Dishes Special Keeping up with its tradition of making everyday meals magical. making your everyday meals a special treat. Knorr Quest. This conviction lies at the heart of Knorr's success – on a global scale Knorr is Unilever's no. 2010 also saw the launch of new Knorr Soupy Noodles combining fun of noodles with the health of soup in 2 new exciting variants. 1 brand. Knorr took a step forward and introduced a locally produced cartoon series by the name of Knorr Quest for Noodles Pot which takes kids into a land of adventure and excitement. 2011. He died 2 years after the company was founded but his legacy lives on as Knorr is known today for chef men ship and magical food. it really is the glue of life. that have resonated very well among children and mothers. Exciting new flavours developed to suit local taste palette has been a major source of gain which has continued to make food “No more boring” for the kids. Knorr was created with the purpose of providing high quality dried soups.

The campaign was launched in full force with a new thematic TVC. This was complimented with extensive content integration across the top cooking and entertainment channels.Knorr Chicken Cubes includes extracts of real chicken. From our range Chatt Patta Noo dles Chicken Noodles Chicken Jalapeno Noodles Lemon Chilli Noodles Soupy Noodles Mast Masala . Five of the country’s top chefs specially created recipes using Knorr Chicken Cubes. resulting in an over-whelming response. These chefs also made appearances in events conducted across Karachi and Lahore. Product trials were also carried out across the main cities through wet sampling. The new cube also has less salt content. as well as herbs and spices which allow each dish to get a better taste and smell.

Mast Masala & Mixed Vegetable. It comes in the Indian Ready to Cook range & Chinese Ready to Cook range. . Knorr as a brand has always set out to empower homemakers & enable them to make healthy. for the first time in India brings together the fun of noodles with the health & goodness of soups. It is loved by the kids & provides mothers a tasty healthy afternoon snacking option for their children.. Mixed Vegetable & Chicken Delite. a unique product in the instant noodles category. There is a flavour to literally suit every taste palate. completely preservative free & low on sodium & cholesterol content Marketing strategy of knorr soupy noodle The idea of starting this blog came to my mind after listening words of my faculties which made me have the knowledge that 'everything in this world is a product which is promoted' and Advertisement is an innovative strategic-source which makes the desired sale possible. Tomato Chatpata. now seeing it in a diff way is interesting:) Knorr Soupy Noodles. All Knorr products are healthy. Chinese Chow & Yummy Chicken. The Knorr portfolio has now expanded with yet another launch. wholesome & delicious food options. Knorr Ready to Cook helps the consumer make her family's favorite dishes at home & helps her get restaurant like taste at home itself. It is currently available in four variants: Mast Masala. Sweet Corn Chicken & Hot n Sour & the Instant Soups range with flavours like Tomato.Soupy Noodles Chicken Delite It is not wrong to say that the category of soups was launched by Knorr in India. Knorr Soupy Noodles.. The Knorr range of soups is available in a number of tasty & exciting varieties. the Classic range of soups with flavours like Thick Tomato. the launch of the Knorr Soupy Noodles range. the Chinese range with flavours like Sweet Corn Vegetable.Every Advertisement includes an hidden information or story in it. It comes with 100% real vegetables & carries the ‘Healthy Choice' Stamp.

high  Psychographic- . Gender. Income-lower middle. Maggie from nestle.Male/Female. DETAIL SEGMENTATION   Geographic-Urban Areas.Sunfeast Yippee of ITC. Kajol is the brand ambassador of this brand. It even have strong competitors as follows:1..As knorr range of soup is available in a number of tasty and exciting varieties as well as have a strong brand equity.Knorr Soupy Noodles is a product of HUL (Hindustan Uni-Lever).youth 2. 3.school children. Top Ramen of Nissin Groups 3.Middle. which is the market leader with approximately 70% market share 2. Children prefer to eat noodles for its taste but dont have healthy ingredients in it. Foodles of GlaxoSmithkline 4. it will help knorr soupy noodles to grab market share. Demographic- 1. Knorr has come with totally new concept of Noodles + Soup. Age. knorr came out with a wise solution i.e noodles+soup->(tasty+healthy)->(child's wish + mother's wish). AIMS AT -Mother takes care of food of children when they are hungry taking in consideration that their children should eat something healthy and nutritious .

evening time snack for families. as Knorr has a strong brand equity. especially.‡The brand is promoting this variant as a new category to be carved out of Noodles .‡The brand is currently running the campaign featuring its brand ambassador Kajol.Life style-health oriented  Product Message-Eat healthy and tasty BEHAVIORAL VARIABLES  Benefits- 1. Functional Benefits  it taste good its good for health.‡Launching noodles under the Knorr brand will help the company grab marketshare faster. AndhraPradesh. Pushed as a healthy alternative to junk food during the evening hours when kids. 2. . Emotional Benefits. it has recently introduced a product that makes both categories meet half-way: soupy noodles.‡The company has launched µKnorr Soupy Noodles¶ in Karnataka. With no presence in the noodles category.‡ After GlaxoSmithkline Consumer Healthcare¶s (GSKCH¶s) entry into thenoodles segment. global FMCG major Hindustan Unilever Ltd (HUL) too hasentered the category. Self expressive Benefits--”taste bhi health bhi” KNORR has come with totally new concept of noodles+soup. but difficult to eat HUL's Knorr has been a major player in the packaged soup category. which is themarket leader with approximately 70 per cent market share Knorr Soupy Noodles . Kerala and Tamil Nadu.‡HUL will have to compete with heritage brand Maggi from Nestle. 3.a tasty treat. Both instant noodles (read Maggi) and soups have been marketed as a pre-dinner.‡The product will be launched in a phased manner across India.It not just focus on taste but also care for the health of children.

On the other hand. the brand finds it difficult to deliver on its promise. almost comical. instant variety. Soupy Noodles maintains this target group and rightly so. there remained one question unanswered . The reality is that whether you use a spoon. because the combination of soup and noodles brings a sense of excitement. fork or try alternating between the two as this author did. the soup is left behind. as this author uncovered while sampling the product personally. and you get a mouthful of ordinary-tasting noodles that aren't as delicious as the original. more often that not you do not get to savor the goodness of both ingredients at once. The product may initially create excitement by riding on the novelty wave. .feel hungry and tend to grab whatever they can lay their hands on to satiate cravings. to the food.one with the contents in the bowl. but as repeat consumers will find. But whether one really does get both together is a matter of contention. Its simply an issue of cutlery.How does one consume it? There were two aspects . but the noodles themselves are bland. you simply don't get the mazaa of noodles and soup together. It may sound like a trifle. almost playfulness. and you miss out on the noodles. when you can get both together. But it is a grave situation for the consumer.they simply slip off. It sends out a clear message to kids and moms both why choose one. for this IS what he/she will experience. if you've tried using a spoon to eat noodles before. If you use a fork to twist up some noodles. So if you attack your soupy noodles with a spoon. you know it isn't the easiest thing to do . all you get is a spoonful of soup. the other with the method of consuming them. When it comes down to the actual act of consumption. After trying it. The soup is no doubt delicious.

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