Apple: From Jobs to Cook

 In 1981 markets became saturated and aged middle level managers and new investors made Apple a “Real Company”. In January 1996. Further Wozniak got injured in a plane crash and returned just briefly.  Wozniak made a design which later on became to be known as Apple I. the former president of National Semiconductor. then President of Pepsi-Cola to make him CEO of Apple but the move cost him his job.  Jobs was removed from his dream project LISA by Mike Markkula.  With the introduction of Apple Disk II. Steve Jobs became the CEO of Apple. Both ended up as dropouts but kept in touch. both crazy about electronics.  In 1987 MAC II was launched and was a big Success but there were dangers ahead from the side of Microsoft. both in Silicon Valley. .  Apple II was an impressive machine and sales started to gain momentum and multiplied several times.  In 1993 Splinder was made CEO of Apple after directors lost trust in Sculley. Electronics was common to both.  In 1980 Apple was extended to thousand employees launched Apple III and started selling computers abroad.  He started to work for Macintosh started as a $500 PC firm then. much to the dislike of its intial Employees.  In 1995-96 Apple posted a $68 million loss in a quarter. a major stockholder. the most inexpensive and easy to use Floppy Driver ever (At that time) Sales further increased.  Initially they didn’t take it seriously n Apple wasn’t a success till Apple II was launched in 1977.  In 1983 Jobs got Sculley.Introduction to Apple  Steven Wozniak and Steven Jobs had been best of friends. Jobs at that time had only 11 % share in Apple.  Steven Wozniak initially joined Hewlett & Packard and Jobs joined Atari. Spindler was asked to resign as CEO and was replaced by Gil Amelio. a Visionary proposed to sell the machine so was born Apple Computers on April 1 1976. the then director of Apple. Steve Job.

a final settlement in the ongoing GUI argument. and by July this number had increased to more than 100 million. which was slated for a 1998 release.  In 2007 then Apple kicked off the new era of touch screen phones by launching iPhone. Apple passes Microsoft in May as the largest US technology company in terms of market value. Microsoft and Apple would have a 5-year patent cross-license and.74 billion. the iTunes Music Store sold more than 70 million songs. iPods had moved from expensive toys to must-have Christmas presents.  On August 24 2011 Steve Jobs resigned as the CEO of Apple and Tim Cook then COO of Apple was made the new CEO of the Apple Board.  On june 6 2011 Jobs launched Apple’s Online Storage iCloud. its popular office package.  Apple launched Ipod that changed the fortunes for the company that was posting losses one after the other on October 23 2001. would be available for the Mac by year’s end.  He also tackled the “Clones” problem. more importantly. and Apple found itself in the position of having a monopoly for the first time in several decades. a huge hit after it goes on sale in April. In late december 1996. Some called him “Interim CEO” after Amelio was forced to quit.  Jobs was given an expanded role.It launched iTunes to support the ipod. Rhapsody. .  In 2010 Jobs launched iPad Jobs unveils the iPad tablet computer. Jobs made significant changes including an agreement with Microsoft Apple’s biggest rival in exchange for $150 million in Apple Stock. The iTunes Music Store had a 70% market share among all legal online music download services. which was to become the basis for Apple's next-generation OS.  Apple was now ready to rock the digital music player world by launching ipod mini. Microsoft agreed to pay an unreleased sum of additional funds to quiet the allegations that it had stolen Apple's intellectual property in designing its Windows OS.  In the first year alone. The merger was brought about in order to acquire NeXTstep.  On January 18 2011 Apple reports a record quarterly net profit of $6 billion on revenue of $26. Microsoft also announced that Office '98. Apple made an industry-shattering announcement that it would be acquiring NeXT. and that Steven Jobs would be returning to the fold.  The ipod sales begin to gain momentum and by October 2003 the sales were skyrocketing.

Apple’s Market capitalization was $337.) Economy and the profit of the Company at the time of Jobs  On 17th July 2011 Steve jobs announced that he would take another medical leave on account of his health and chief operating officer Tim Cook would be incharge of the operations at Apple.S. It has a market Cap of $630. Apple.46 billion only 2nd to Exon Mobile in top five U.95 Billion. ("History of Apple" Apple History. publicly traded company according to the market capital.  Apple’s stock on 15th july 2011 was at all time high on $364. . 1/9/2012 <http://applehistory. Apple is now largest by the market cap and profits then>. 26/8/2012.92 . Google and Microsoft.

Apple. Mathew. 1/9/2012 <http://www. 1/9/2012 <http://thenextweb.Economy and profit of the Company after Cook took the charge of Apple  On 17th July Cook took the charge of Apple from ailing Steve Jobs who later succumbed to illness. a Goldman Sachs research analyst about Tim Cook.  Apple today is the largest firm traded in Nasdaq ahead of Exon Mobile by $100 billion.) (yglesias. "Apple now bigger in Market Cap than>. Google and Amazon Combined" The Next Web. ts_profits_are_high. 29/8/2012. "Apple's Market Cap Is High Because Its Profits Are High" Slate.  Apple has grown its profit by $31 billion in the three quarters of Cook’s Charge." says Bill Shope. 29/8/2012. .  It has shipped 89 million iPhones and 38 million iPads all exceeding wallStreet’s expectations.  "By any quantitative measure.slate.html>) The process of Change Lewin developed a three step sequential model of the change process to change their tendency to return to their habitual patterns of behavior.  The higher market Capital of Apple is credited to its higher profit. (Panzarrino. so far his performance is phenomenal. Mathew.

65 to its shareholders and it also buyed back it’s $10 billion worth of Shares. change was mandatory. To Check the labour conditions Cook himself visited Company’s Supplier’s Factory at Foxconn and also got him photographed to emphasize his views on Laborer’s Condition. The Wall Street also has too much positive reviews about Tim Cook. "The numbers speak for themselves. To make his views a reality Cook initially made it clear that he had no religious belief regarding the dividends and now Apple pays quarterly dividends of $2. Nevertheless. He fostered the new ideas be it the payment of Dividents or changing the working condition of the labourers in the company’s supplier in China. group. Morgan Stanley's Apple analyst. Cook created an environment where he was loved and respected as a loving and free minded boss. His relations with WallStreet people and politicos is also considerable. "By any quantitative measure. Apple also joined the Fair Labor Association an industry-financed third-party monitoring group that has the ability to visit factories and report its findings independently. He was the one acting as the Change Agent." says Katy Huberty. so far his performance is phenomenal. or organization can readily see and accept it.Involves making the need for change so obvious that the individual. (3) Refreezing:- The team at Apple has now slowly and gradually moved to Cook’s view. a Goldman Sachs research analyst. Cook's Apple appears to be doubling down on its manufacturing in China. Cook focuses on business aspect where as Jobs was more concerned about technology and product design.(1) Unfreezing :. Cook fostered the notion that Apple was considerate about the labourers and also investors. (2) Changing:. He made an honest attempt to make the shareholders and investors feel good.The new CEO was selected as Tim Cook who was formerly the Chief Operating Officer for Apple. Clearly Jobs had design and product oriented view while Cook has an overall view. Late last year Apple disclosed for the first time the dollar value of its assets there: $2. Cook in his first three Quarters as CEO is quite commendable. Cook frequently hs lunch with the employees in the mess where as Steve Jobs always had lunch with his design Chief Jonathan Ive. In the case of Apple it was quite necessary as Steve Jobs was ailing and it was quite evident that he was not going to last long so to set this in process or say for Unfreezing he himself quit the firm on 17th July 2011 so that was necessary to get a new CEO to run the company i. He was the one leading the change in Apple.e.6 billion." says Bill Shope. .

Change is the law of Nature so is the case with Companies and so was the Case with . 24/5/2012.) Conclusion The Change was inevitable as All good things no matter how good they are. have to end one day or>. Adam.(Lashinsky.fortune. "How Tim Cook is changing Apple" CNN Money.cnn. Apple. 1/9/2012 <http://tech.

and it was the job of product management and supply management to go get it. And as far as the product Design and innovation is concerned it is necessary to give Tim Cook some time as it is just three quarters as CEO. All the new products of Apple have just been modifications of the earlier Success.Apple.S in terms of Market Capital. When I was there. As a former Apple employee puts it “I've been told that any meeting of significance is now always populated by project management and global-supply management. engineering decided what we wanted. Bibliography . He has a different approach to the company." But overall Tim Cook has led the company to great benefits and company’s profit and Market capital has raised tremendously and is now the top trading company in U. Steve Jobs the Cofounder of Apple and the man who gained the momentum for Apple of which it is still reaping benefits was probably the best Enterprenuer of his era but he had too like all mortals cannot last forever and the right time he handed over the reins to Tim Cook. But he has his own way of leading the company that has become a leading brand in electronics around the world and is all set to launch Apple Televisions. Cook unlike his predecessor hasn’t brought great product revolutions. It shows a shift in priority.

. 1/9/2012 <http://thenextweb. Mathew. 1/9/2012 <http://www. Apple. Apple.(1) Lashinsky.>. Mathew. 29/8/2012. "Apple now bigger in Market Cap than Miicrosoft. (4) "History of Apple" Apple History. 1/9/2012 <http://apple- history. 29/8/2012.cnn. "Apple's Market Cap Is High Because Its Profits Are High">. "How Tim Cook is changing Apple" CNN Money.fortune.html> (3) Panzarrino.slate. 1/9/2012 <http://tech. Google and Amazon Combined" The Next Web. Apple. Adam. (2) yglesias. 24/5/>. 26/8/2012.