Day 2: #usXsw

Tweet Category report

usXsw @SourcePOV

Date: 03/11/2013

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

OVERVIEW

Session Day 2: #usXsw

@SourcePOV

Introduction: The sending day of #usxsw generated more tweets and more users joined the conversation. Amazing statistics with very high number of impacts and reach.

Statistics

Categories total tweets

1.500
Retweets Links

71
Replies Pictures

users

254 59

Tweets Checkins

731 1

445 10

Category Text Tweets Replies Links Pictures Checkins

9.335.180 Impressions
Potential impact

Tweets per user

21,1

Total tweets 949 445 94 11 1

% 63 30 6 1 0

Original Tweets 731 445 59 10 1

RT 218 0 35 1 0

Users 61 45 28 7 1

419.565 Users
Potential reach

Followers per user

5.909

Charts
num. tweets

Most Active Users
396 400

MyAgenda
377 tweets followers 216

138

2587

dabarlow
tweets

119

92 1
05:29 9 mar 07:55

2
10:21

4
12:48

11
15:14 17:40 20:06 22:33
31

followers
00:59 10 mar

3059

time

sandyhubbard
tweets followers

115

num. users

4268

12

4
6 >10000

JennGHanford
tweets followers

108

3300

5 3 1 2 3 1 1 0 0 1

5

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6 7

ImMarkBernhardt
tweets followers

92

num. tweets per user

2447

xDeepS
tweets followers

>5 5 4 3 2 1 1 1 4 11 22

32

92

4434

DoinaOncel
tweets followers

85

num. users

1799

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

1

CATEGORIES
Categories Rankings Potential Reach Replies Text Tweets Links Number of impressions Replies Text Tweets Links Number of users Text Tweets Replies Links Number of tweets Text Tweets Replies Links Retweets Text Tweets Links Pictures

4 5

Pictures Checkins

4 5

Pictures Checkins

4 5

Pictures Checkins

4 5

Pictures Checkins

4 5

-

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Text Tweets Replies Links Pictures Checkins Total tweets 949 445 94 11 1 % 63 30 6 1 0 Original Tweets 731 445 59 10 1 RT 218 0 35 1 0 Users 61 45 28 7 1 Impressions 4.055.542 4.654.019 578.115 44.445 3.059 Potential Reach 383.423 348.937 244.942 33.625 3.059 Tweets/ User 15,6 9,9 3,4 1,6 1,0 Followers/ User 6.285 7.754 8.747 4.803 3.059

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

2

USERS
Statistics

71
Number of users Top 5 users Most active users
MyAgenda

17,8
Number of users per category

21,1
Number of tweets per user

131.481
Number of impressions per user

Most popular users
StephenCaggiano

Users with the highest impact
StephenCaggiano

138
tweets dabarlow

128.206
followers prosperitygal

3.974.386
impressions sandyhubbard

119
tweets sandyhubbard alawine

41.527
followers

490.820
impressions MatthewLiberty

115
tweets

27.153
followers

472.617
impressions

4 5

JennGHanford

108
tweets ImMarkBernhardt

4 5

YourMomBot

13.575
followers kilby76

4 5

xDeepS

407.928
impressions dabarlow

92
tweets

12.332
followers

364.021
impressions

Most participative users
dabarlow

Retwitters
dabarlow

Most original users
MyAgenda

5
num. categories GregOrtbach solete

38
num. of RTs sandyhubbard

122
original tweets

4
num. categories MatthewLiberty sandyhubbard

25
num. of RTs ImMarkBernhardt

91
original tweets

4
num. categories

24
num. of RTs

89
original tweets

4 5
Charts

MyAgenda

4
num. categories thehealthmaven

4 5

DoinaOncel

22
num. of RTs JennGHanford

4 5

JennGHanford

89
original tweets xDeepS

4
num. categories

19
num. of RTs

88
original tweets

5909
Followers per user VERY HIGH INFLUENCE

36

18 8 2
influence level
Very low 0 to 10 followers

1
Low 10 to 50 followers

4
Medium-low 50 to 200 followers

2
Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

3

Users list
MyAgenda Total Tweets: dabarlow Total Tweets: 138 119 OhMyJet Total Tweets: 9 HootClub Total Tweets: JesseOguns Total Tweets: 1 1

thehealthmaven Total Tweets: 9 digiconvs Total Tweets: 8

sandyhubbard Total Tweets: 115 JennGHanford Total Tweets: 108 ImMarkBernhardt Total Tweets: 92 xDeepS Total Tweets: DoinaOncel Total Tweets: solete Total Tweets: 92 85 69

JoyceMSullivan Total Tweets: 1 Milaspage Total Tweets: MrShri Total Tweets: NickBianchi Total Tweets: 1 1 1

NetworkToGrow Total Tweets: 7 ethnicomm Total Tweets: 6

guayagourmet Total Tweets: 6 kilby76 Total Tweets: alawine Total Tweets: 6 5

REALChaseAdams Total Tweets: 1 StefanJeffrey Total Tweets: 1 TakeOutTech Total Tweets: 1 UinvitedU Total Tweets: 1

SocialGamePlan Total Tweets: 58 MatthewLiberty Total Tweets: 51 SMSJOE Total Tweets: sourcePOV Total Tweets: Spafloating Total Tweets: 49 49 48

mantywebdesigns Total Tweets: 4 AboveTheStatic Total Tweets: 3 ConnorMeaks Total Tweets: 3 DeepsHair Total Tweets: 3

YourMomBot Total Tweets: 1 caroldeckert Total Tweets: 1

prosperitygal Total Tweets: 3 9INCHmarketing Total Tweets: 2 CASUDI Total Tweets: JudyBellem Total Tweets: 2 2

gagasgarden Total Tweets: 1 jana_no_6884502 Total Tweets: 1 mrmarchuk Total Tweets: 1

MargieClayman Total Tweets: 45 GregOrtbach Total Tweets: 43 marksalke Total Tweets: 35

perstephanie_ Total Tweets: 1 primushscm Total Tweets: stephawie Total Tweets: 1 1

StephenCaggiano Total Tweets: 31 hashtracking Total Tweets: 30 pamelamaeross Total Tweets: 28 TrentBown Total Tweets: d_scott Total Tweets: usXswHost Total Tweets: daveohoots Total Tweets: 27 24 19 10

LoisMarketing Total Tweets: 2 Nickyhants Total Tweets: 2

RealPoshMom Total Tweets: 2 SueanneShirzay Total Tweets: 2 TweetCategoryDT Total Tweets: 2 chlj Total Tweets: jgombita Total Tweets: 2 2

thetravolution Total Tweets: 1 trinkitsdesign Total Tweets: 1 tweetcategory Total Tweets: 1

kflahertycom Total Tweets: 10 BobMinhas Total Tweets: 9

margieanalise Total Tweets: 2 32chrisday Total Tweets: 1

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

4

Highlighted tweets
Jeannette Baer @MyAgenda
23:10 - 09 Mar 13

Cat.: Text Tweets

Mark Bernhardt @ImMarkBernhardt

22:45 - 09 Mar 13

Cat.: Text Tweets

BIG Thank you to @ImMarkBernhardt and @Hootsuite @daveohoots for participating this hour!! Now let's take a (1) hr dinner break #usXsw

#usXsw A4: For me, it's usually organic -- conversations among contacts introduce me to others, or contacts who loop me into a conversation.

usXsw Host @usXswHost

22:44 - 09 Mar 13

Cat.: Text Tweets

Greg Ortbach @GregOrtbach

22:40 - 09 Mar 13

Cat.: Text Tweets

#usXsw P4: What tools do you use to find new connections and conversations?

Automation scares me because of how quickly news/events break on twitter. I hate the idea ill timed tweets during times of crisis. #usxsw

Jeannette Baer @MyAgenda

22:40 - 09 Mar 13

Cat.: Text Tweets

Mark Bernhardt @ImMarkBernhardt

22:33 - 09 Mar 13

Cat.: Text Tweets

I always end up going back to look at things from #Hootsuite, love the layout and logistics of it #usXsw

#usXsw A3: Good point, @GregOrtbach. I'm in favor of using scheduled posts -- and even automated -- to inform, preferably, to start a convo.

Greg Ortbach @GregOrtbach

22:31 - 09 Mar 13

Cat.: Text Tweets

usXsw Host @usXswHost

22:30 - 09 Mar 13

Cat.: Text Tweets

When I respond to a post; I have no idea it was scheduled. I'm kind of expecting you to answer & when you don't I feel let down. #usxsw

#usXsw P3: To automate or not to automate (schedule or not to schedule) often sparks a spirited response, as now. Where do you stand?

usXsw Host @usXswHost

22:20 - 09 Mar 13

Cat.: Text Tweets

Denise @dabarlow

22:16 - 09 Mar 13

Cat.: Text Tweets

#usXsw P2: On scheduling posts to social networks, what tools do find most helpful?

A2 use @HootSuite to setup many streams based on #hashtag , twitter handle or lists. #usxsw

usXsw Host @usXswHost

22:13 - 09 Mar 13

Cat.: Text Tweets

Mark Bernhardt @ImMarkBernhardt

22:08 - 09 Mar 13

Cat.: Text Tweets

Do you take advantage of the ability to set up organizations, teams? If so, what do you recommendation for getting started? @myagenda #usXsw

#usXsw A1: I use @HootSuite for brand monitoring & engagement, sharing participation among team members. I use MetroTwit/Facebook on my own.

usXsw Host @usXswHost

22:07 - 09 Mar 13

Cat.: Text Tweets

Jeannette Baer @MyAgenda

20:31 - 09 Mar 13

Cat.: Text Tweets

#usXsw P1: Some of us are on #SocialMedia on behalf of (or as) brands, as well as personally. If you do, how do you separate the personas?

This is great!! @immarkbernhardt will host at 5pm "Tools of the Trade" #usXsw

TrentBown @TrentBown

19:48 - 09 Mar 13

Cat.: Text Tweets

Greg Ortbach @GregOrtbach

19:42 - 09 Mar 13

Cat.: Text Tweets

A9 Be yourself! If your not it becomes even more of a burden to keep up the "act" #usxsw

A9: There is so much to learn from so many good people out there. Share! #usxsw

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

5

Sandy Hubbard @sandyhubbard

19:42 - 09 Mar 13

Cat.: Text Tweets

Stephen J. Caggiano @StephenCaggiano
A9 There is so much to admire. #usXsw

19:40 - 09 Mar 13

Cat.: Text Tweets

A9) Ignore the trolls and the bots and enjoy the good and smart people out there. #usXsw

Greg Ortbach @GregOrtbach

19:40 - 09 Mar 13

Cat.: Text Tweets

Jeannette Baer @MyAgenda

19:39 - 09 Mar 13

Cat.: Text Tweets

A8: People deserve your undivided attention both off and online. Don't under deliver. #usxsw

I value the friendships made! RT @xdeeps: Q9) Whats the one most important thing you have learnt while dealing with SoMe? #usxsw

Deep Soni @xDeepS

19:38 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

19:35 - 09 Mar 13

Cat.: Text Tweets

Q9) Whats the one most important thing you have learnt while dealing with SoMe over the time you have been into it? #usxsw

A8) Prioritize your life and let SocMe position where it makes sense. It can be sand between boulders or icing on the cake. #usXsw

Sandy Hubbard @sandyhubbard

19:33 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

19:30 - 09 Mar 13

Cat.: Text Tweets

A8) Listen to your family when they say "Enough is enough" with your attention to SocMe and devices. #usXsw

A8) Work and interact with people you enjoy and who seem balanced themselves. Build a network of great people. #usXsw

Mark Bernhardt @ImMarkBernhardt

19:28 - 09 Mar 13

Cat.: Text Tweets

Deep Soni @xDeepS

19:26 - 09 Mar 13

Cat.: Text Tweets

Q8) How do you keep balance of all stuff SoMe? Do you have any tricks? #usxsw | A: I am where I am, when I am there.

Q8) How do you keep balance of all stuff SoMe? Do youhave any tricks? #usxsw

Sandy Hubbard @sandyhubbard

19:08 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

19:07 - 09 Mar 13

Cat.: Text Tweets

A7) I can track thing better and bring in other resources quickly with social. I would say it's very efficient, so overwhelming? No. #usXSW

A7) In old days, phone would ring off the hook at work. I like interacting via social. RT @xDeepS Does it ever get too overwhelming? #usxsw

TrentBown @TrentBown

19:06 - 09 Mar 13

Cat.: Text Tweets

Greg Ortbach @GregOrtbach

19:05 - 09 Mar 13

Cat.: Text Tweets

A7 If/when it becomes too overwhelming its time to take a step back. Consider a break. #usxsw

A7) I think we have far too many "notifications" in our lives. When my daughter drew me w/ a Bluetooth in my ear I had to rethink. #usxsw

Deep Soni @xDeepS

19:03 - 09 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

18:57 - 09 Mar 13

Cat.: Text Tweets

Q7) Does it ever get too overwhelming? #usxsw

A6 I take breaks to check twitter and FB. They are off while I work. Depending on the type of work I'm doing, I break every 1-3 hrs #usxsw

Sandy Hubbard @sandyhubbard

18:57 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

18:55 - 09 Mar 13

Cat.: Text Tweets

A6) I want to be known as the person who can answer your question or knows who can help you, so that means being "there." #usXsw

A6) Friends and colleagues contact me via the platform they are on at the moment. I want to be available wherever they are. #usXsw

Sandy Hubbard @sandyhubbard

18:54 - 09 Mar 13

Cat.: Text Tweets

Deep Soni @xDeepS

18:52 - 09 Mar 13

Cat.: Text Tweets

A6) I keep Twitter, G+, LinkedIn and other platforms open, just as I would keep email open. They are business tools. #usXsw

Q6) How often do you take breaks? Do you have preset hours? #usxsw

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

6

Pam Ross @pamelamaeross

18:51 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

18:49 - 09 Mar 13

Cat.: Text Tweets

A5 not a ton of strategy other than to try to be somewhat active on all daily. I'm "me" everywhere. would like more strat though #usxsw

A5) But I do manage my presence insofar as I keep my profile info complete and up to date on each platform. #usXsw

Deep Soni @xDeepS

18:49 - 09 Mar 13

Cat.: Text Tweets

Greg Ortbach @GregOrtbach

18:49 - 09 Mar 13

Cat.: Text Tweets

Thats the best advice anyone can get. Be you. RT @ImMarkBernhardt A5: Strategy = be myself, meet people. #usxsw

A5: I believe authenticity is the key. If you're genuine you'll connect with folks. If you're a genuine asshat, not so much. :) #usxsw

Mark Bernhardt @ImMarkBernhardt

18:49 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

18:48 - 09 Mar 13

Cat.: Text Tweets

Q5) Do you have a strategy to manage your presence? Do you mix personal and professional? #usxsw | A: Strategy = be myself, meet people.

A5) I mostly have time to reply to @ mentions if I can. It's not as directed, but it is the polite thing to do. #usxsw

Deep Soni @xDeepS

18:46 - 09 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

18:46 - 09 Mar 13

Cat.: Text Tweets

Q5) Do you have a strategy to manage your presence? Do you mix personal and professional? #usxsw

A4) Most of the people I meet in real life, businesswise, I ask if we can connect on LinkedIn. So there's a crossover. #usXsw

Sandy Hubbard @sandyhubbard

18:45 - 09 Mar 13

Cat.: Text Tweets

TrentBown @TrentBown

18:44 - 09 Mar 13

Cat.: Text Tweets

A4) All but two of my clients are folks I met via social media. Usually it's a referral from someone I know on LI or Twitter. #usXsw

A4 SoMe is my doorway to the outside world. #usfarmguys don't have a lot of time for irl socializing.... #usxsw

Pam Ross @pamelamaeross

18:43 - 09 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

18:43 - 09 Mar 13

Cat.: Text Tweets

A4) SM helps to find people I want to meet. 99.9% of people I've met through twitter have been awesome #usxsw

A4) I've met hundreds of people through SM that have become IRL connections. That's more powerful but SM facilitates. #usxsw

Deep Soni @xDeepS

18:41 - 09 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

18:37 - 09 Mar 13

Cat.: Text Tweets

Q4) How many new people have you met through SoMe? Has SoMe been more powerful than irl networking? #usxsw

A3) I might be less social... I tend to make plans with friends through SM. Hate picking up the phone :( #usxsw

TrentBown @TrentBown

18:36 - 09 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

18:35 - 09 Mar 13

Cat.: Text Tweets

A3 Would have to start reading magazines & newspapers for news again.... #usXsw

A3 I have gotten good at unplugging when with family and friends, but if there was no access I might make more time for them... #usxsw

Mark Bernhardt @ImMarkBernhardt

18:32 - 09 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross
A3) Really good question... #usxsw

18:31 - 09 Mar 13

Cat.: Text Tweets

Q3) What would you do if all the SoMe sites went offline for a week? What would change? #usxsw | A: I might actually use my phone AS a phone

Deep Soni @xDeepS

18:30 - 09 Mar 13

Cat.: Text Tweets

Mark Bernhardt @ImMarkBernhardt

18:24 - 09 Mar 13

Cat.: Text Tweets

Q3) What would you do if all the SoMe sites went offline for a week? What would change? #usxsw

A2: I'll make a professional connection on Twitter or LinkedIn that turns into a friendship on Facebook. #usXsw

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

7

Sandy Hubbard @sandyhubbard

18:19 - 09 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

18:19 - 09 Mar 13

Cat.: Text Tweets

A2) I keep a regular professional presence on Twitter through chats and networking. #usxsw

A2: I use LI for professional, Twitter a bit of both but mostly prof, FB both - trying to focus on page for pro, profile for pers now #usxsw

Mark Bernhardt @ImMarkBernhardt

18:17 - 09 Mar 13

Cat.: Text Tweets

D. Scott Smith @d_scott

18:16 - 09 Mar 13

Cat.: Text Tweets

Q2) Personal or professional interaction, what happens more? #usxsw | A: I'm more active personally but I do help clients start their #SoMe.

Twitter then LinkedIn, I also am active on the biz FB Page RT @xDeepS: @d_scott What do you prefer the most right now? #usxsw

Deep Soni @xDeepS

18:15 - 09 Mar 13

Cat.: Text Tweets

D. Scott Smith @d_scott

18:14 - 09 Mar 13

Cat.: Text Tweets

Lets move into next question. Q2) Personal or professional interaction, what happens more? #usxsw

A1 LinkedIn was good for me w/ local biz dev..now I connect to potential clients/collaborators WW.. love Groups #usxsw

Stephen J. Caggiano @StephenCaggiano

18:08 - 09 Mar 13

Cat.: Text Tweets

D. Scott Smith @d_scott

18:06 - 09 Mar 13

Cat.: Text Tweets

A1. Myspace. To set up networking events. #usXsw #UsGuys

A1 curiosity. A friend said Facebook was good-2007. Then Twitter in 2009. Got busy w/ them for Biz dev #usxsw

Deep Soni @xDeepS

18:05 - 09 Mar 13

Cat.: Text Tweets

Anne Saulovich @solete

17:00 - 09 Mar 13

Cat.: Text Tweets

Here we go! Q1) )How did you start out into social media? Was it for work or for fun? What was your first social network? #usxsw #usguys

A5 I've used G+ Hangouts here and there. Had lots of fun on a @Zagat G+ Hangout. #usXsw

Jeannette Baer @MyAgenda

16:58 - 09 Mar 13

Cat.: Text Tweets

Jennifer G. Hanford @JennGHanford

16:51 - 09 Mar 13

Cat.: Text Tweets

Yes! The #coffeecrew has used it!! We've shared great convo! RT @SocialGamePlan Q5 Have you used hangouts? #usxsw

Q5 Do you have questions about getting started on G+ that @SocialGamePlan and I can answer? #usxsw

Jennifer G. Hanford @JennGHanford

16:45 - 09 Mar 13

Cat.: Text Tweets

Jonathan Payne @SocialGamePlan

16:41 - 09 Mar 13

Cat.: Text Tweets

A4 I think Hangouts have a lot of potential for marketers - the oppty to see the person behind the brand is huge; makes them "real." #usxsw

A4: Google Authorship, plain and simple. It will be key to ranking blogs in search in the near future. #usxsw

Chris Jones @sourcePOV

16:41 - 09 Mar 13

Cat.: Text Tweets

Jennifer G. Hanford @JennGHanford

16:39 - 09 Mar 13

Cat.: Text Tweets

A4. G+ Communities huge, imo. Interesting comparison w/ FB Pages .. a longer term winner? .. different demographics at work? #usxsw

Q4 What are some of the features you think are most useful for marketers (hangouts, communities) and why? #usxsw

Jonathan Payne @SocialGamePlan

16:39 - 09 Mar 13

Cat.: Text Tweets

Jennifer G. Hanford @JennGHanford

16:34 - 09 Mar 13

Cat.: Text Tweets

It's hard to say that your cust. isn't on Google+. If they're on the Internet, G+ is/will be in the mix #usxsw

A3 As we touched on earlier, it's a huge place to be when you have content to share! Posts shared on G+ are indexed very quickly. #usxsw

Mark Salke @marksalke

16:34 - 09 Mar 13

Cat.: Text Tweets

Jonathan Payne @SocialGamePlan

16:31 - 09 Mar 13

Cat.: Text Tweets

A3: I would say 'Evaluate your plan, investigate where you custs are, then me G+ shouldn't be in your SM mix.' #usXsw

A3: Biggest factor = Everything on G+ extends beyond G+. Can't say the same about any other social network. #usxsw

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

8

Jennifer G. Hanford @JennGHanford

16:29 - 09 Mar 13

Cat.: Text Tweets

Jennifer G. Hanford @JennGHanford

16:23 - 09 Mar 13

Cat.: Text Tweets

Q3 What would you say to marketers who quickly dismiss G+ as another social media network in which they don’t need to participate? #usxsw

A2 Definitely an impt part of social strategy as more ppl and biz start using it - need to be where your clients/audience is! #usxsw

Chris Jones @sourcePOV

16:22 - 09 Mar 13

Cat.: Text Tweets

Mark Salke @marksalke

16:22 - 09 Mar 13

Cat.: Text Tweets

A2 I think it's becoming more important, but "crucial" a strong word :) .. I'd go w/ interesting, well positioned .. m/b FB killer? #usxsw

A2: Agree! G+ graphical presentation is superior. Privacy and control. Communities. And Hangouts. #usXsw Well suited to focused sharing.

Jonathan Payne @SocialGamePlan

16:20 - 09 Mar 13

Cat.: Text Tweets

Denise @dabarlow

16:18 - 09 Mar 13

Cat.: Text Tweets

Add on to Q2. What makes G+ such an important piece? Is there anything beyond SEO that makes it unique? #usxsw

Agree RT @socialgameplan: Q2: Google+ is a crucial piece of an effective social media strategy. Agree or disagree? #usxsw

Joseph Ruiz @SMSJOE

16:18 - 09 Mar 13

Cat.: Text Tweets

Jeannette Baer @MyAgenda

16:18 - 09 Mar 13

Cat.: Text Tweets

A2 I think it is but I am stating based on others I personally don't have the stats to prove it #usXsw

Agree! RT @socialgameplan: Q2: Google+ is a crucial piece of an effective social media strategy. Agree or disagree? #usxsw

Jonathan Payne @SocialGamePlan

16:17 - 09 Mar 13

Cat.: Text Tweets

Joseph Ruiz @SMSJOE

16:11 - 09 Mar 13

Cat.: Text Tweets

Q2: Google+ is a crucial piece of an effective social media strategy. Agree or disagree? #usxsw

A1 one primary reason would be the SEO juice that seems to be the main motivation I tend to prefer format over FB #usXsw

Denise @dabarlow

16:09 - 09 Mar 13

Cat.: Text Tweets

Jeannette Baer @MyAgenda

16:07 - 09 Mar 13

Cat.: Text Tweets

A1 Not on G+ much, more on FB and some on Twitter. Sometimes forget about G+ :( #usXsw

A1 Normally I would say Twitter but now Google+ in the running RT @jennghanford: RT @SocialGamePlan: Q1: #usxsw

Mark Salke @marksalke

16:06 - 09 Mar 13

Cat.: Text Tweets

TrentBown @TrentBown

16:05 - 09 Mar 13

Cat.: Text Tweets

A1: Altho I'm not a big G+ user now, I would choose it given one choice. For quality of engagement and search visibility. #usXsw

A1 Not yet, it's not quite busy enough, but I find myself there more and more over FB #usxsw

Jonathan Payne @SocialGamePlan

16:04 - 09 Mar 13

Cat.: Text Tweets

Doina @DoinaOncel

15:40 - 09 Mar 13

Cat.: Text Tweets

Q1: If you had to choose only one social network, would you choose Google+? Why/Why not? #usxsw

You guys have been fabulous. Let's keep the #socialchange alive from now forward #usxsw

Greg Ortbach @GregOrtbach

15:26 - 09 Mar 13

Cat.: Text Tweets

Doina @DoinaOncel

15:22 - 09 Mar 13

Cat.: Text Tweets

A6: It sure would be great to get them involved in a tweet chat so they can see the support in real time & appreciate #SoMe power. #usxsw

Q6 A social media goal is to get the voices of the people heard by policy makers. How should we get them involved on #SM campaigns? #usxsw

Denise @dabarlow

15:19 - 09 Mar 13

Cat.: Text Tweets

Greg Ortbach @GregOrtbach

15:15 - 09 Mar 13

Cat.: Text Tweets

Q5 SM has brought to the forefront, Bulling (another violence to others), planet, animal rescue, list can go on and on. #usXsw

A5: Getting ppl to really look beyond the "like" or "vote" button and get engaged in the issue and start a dialogue. #usxsw

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

9

Doina @DoinaOncel

15:09 - 09 Mar 13

Cat.: Text Tweets

Denise @dabarlow

15:07 - 09 Mar 13

Cat.: Text Tweets

Q5 What other social changes should we consider and how should one start using social media to bring that change? #usxsw

A4 one in my area only has website, no FB, twitter or other SM venues. Was suggesting to them they need to use SM to spread word. #usXsw

Denise @dabarlow

15:04 - 09 Mar 13

Cat.: Text Tweets

Doina @DoinaOncel

14:59 - 09 Mar 13

Cat.: Text Tweets

Q4 Yes, brings awareness to VAW, places to contact, how to stop cycle, not only one... #usXsw

Q4 My passion is to bring change to violence against women #VAW In your opinion, can social media do that? If so, how? #usxsw

LeAnna J. Carey @thehealthmaven

14:57 - 09 Mar 13

Cat.: Text Tweets

LeAnna J. Carey @thehealthmaven

14:55 - 09 Mar 13

Cat.: Text Tweets

A3 - The transparency is a key milestone in social change #usxsw

A3 - yes - that's just a part of accountability to your partners & stakeholders #usxsw

Doina @DoinaOncel

14:54 - 09 Mar 13

Cat.: Text Tweets

Denise @dabarlow

14:53 - 09 Mar 13

Cat.: Text Tweets

A3 - I believe that $$$ r needed 4 many things to make that cause credible, to give it a brand. That's how ppl tend to trust it #usxsw

Q3 Yes, need doc to prove it doesn't go to line pockets. #usXsw

Jeannette Baer @MyAgenda

14:53 - 09 Mar 13

Cat.: Text Tweets

Jonathan Payne @SocialGamePlan

14:53 - 09 Mar 13

Cat.: Text Tweets

Of course! always! RT @doinaoncel: Q3.Should/ policy in place for documents to be released to public to see where the money go? #usxsw

A3: Possibly, but there are some potential privacy issues there #usxsw

Doina @DoinaOncel

14:51 - 09 Mar 13

Cat.: Text Tweets

Bonnie Chan @NetworkToGrow

14:50 - 09 Mar 13

Cat.: Text Tweets

Q3. Should there be a policy in place for documents to be released to public to see where the money go? #usxsw

"If you don't like something, change it. If you can't change it, change your attitude."-M.Angelou And I say then ask for help via SM #usxsw

Denise @dabarlow

14:46 - 09 Mar 13

Cat.: Text Tweets

Denise @dabarlow

14:37 - 09 Mar 13

Cat.: Text Tweets

Yes > Q2 RT @kflahertycom: @DoinaOncel Commitment to the cause/mission, trust in the nonprofit, belief they can make a difference. #usxsw

A1 With SM when meet people we never would have...learn new ideas, approaches...grow aka change! #usXsw

Kimberly Flaherty @kflahertycom

14:37 - 09 Mar 13

Cat.: Text Tweets

Jonathan Payne @SocialGamePlan

14:36 - 09 Mar 13

Cat.: Text Tweets

A1. Increase awareness, raise money, inspire, mobilize people to act. #usxsw

A1: Maybe not so much create change, but facilitate it. SM opens and extends lines of communication #usxsw

Doina @DoinaOncel

14:33 - 09 Mar 13

Cat.: Text Tweets

TrentBown @TrentBown

02:30 - 09 Mar 13

Cat.: Text Tweets

Q1. Social Media has changed the way people communicate, exchange ideas & make their voices heard. How do we create change using SM? #usxsw

Bummed I missed #USxSW today, but should catch some tomorrow. #UsGuys

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

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CONCLUSIONS

High number of impacts and reach, double than last day.

Users appreciated the chat and got very interesting conclusions.

Very high tweets per user ratio, again, fantastic.

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

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Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics − Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between “Total Tweets” and Tweets: The “Total Tweets” include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: − Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. − Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. − User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

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ChaRTs: − Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. − Tweets by category Chart: This chart shows which category has the highest number of total tweets. − Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: − Most active users: the ones who tweeted the most using the hashtag. RTs included. − Most popular users: the ones who have the highest number of followers in the session. − Users with the highest impact: the ones who generated the highest number of impressions. − Most participative users: the ones who participated in more categories. − Most retweeter users: the ones who sent the highest number of RTs. − Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session 'Day 2: #usXsw' created with Tweet Category

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