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Day 3: #usXsw

Tweet Category report

@SourcePOV

Date: 03/11/2013

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

OVERVIEW

Session Day 3: #usXsw

@SourcePOV

Introduction: Great final session of #usxsw, users appreciated the pieces of advice, the tips and all the tweets sent to the hashtag. Amazing statistics again, this event is going to be one of the "big ones" in the social media world.

Statistics

Categories total tweets

1.175
Retweets Links

144
Replies Pictures

users

325 27

Tweets Checkins

528 0

291 4

Category Text Tweets Replies Links Pictures

4.278.491 Impressions
Potential impact

Tweets per user

8,2

Total tweets 837 291 40 7

% 71 25 3 1

Original Tweets 528 291 27 4

RT 309 0 13 3

Users 124 39 19 6

961.461 Users
Potential reach

Followers per user

6.677

Charts
num. tweets

Most Active Users


755

solete
tweets followers 359

203

2936

sandyhubbard
tweets 22 4
00:44 11 mar

101

16
02:40

10
04:36

8
06:33

0
08:29
39

0
10:25

followers
time

4268

18:56 10 mar

20:52

22:48

MerlinUWard
tweets followers

92

num. users

3007

11 9 9

12 8 4 1 5 3 7

13

13 10

4
>10000

MimiOrtega
tweets followers

75

1691

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

sourcePOV
tweets followers

72

num. tweets per user

5351

MyAgenda
tweets followers

>5 5 4 3 2 1 3 5 13 14

27

52

2587

82
num. users

pamelamaeross
tweets followers

52

3468

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

CATEGORIES
Categories Rankings Potential Reach Text Tweets Replies Links Number of impressions Text Tweets Replies Links Number of users Text Tweets Replies Links Number of tweets Text Tweets Replies Links Retweets Text Tweets Links Pictures

4 5

Pictures -

4 5

Pictures -

4 5

Pictures -

4 5

Pictures -

4 5

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Text Tweets Replies Links Pictures Total tweets 837 291 40 7 % 71 25 3 1 Original Tweets 528 291 27 4 RT 309 0 13 3 Users 124 39 19 6 Impressions 2.793.741 1.245.546 176.934 62.270 Potential Reach 839.651 170.011 95.015 55.857 Tweets/ User 6,8 7,5 2,1 1,2 Followers/ User 6.771 4.359 5.000 9.309

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

USERS
Statistics

144
Number of users Top 5 users Most active users
solete

48,0
Number of users per category

8,2
Number of tweets per user

29.712
Number of impressions per user

Most popular users


LollyDaskal

Users with the highest impact


solete

203
tweets sandyhubbard

447.149
followers StephenCaggiano

596.008
impressions LollyDaskal

101
tweets MerlinUWard

128.206
followers prosperitygal

447.149
impressions sandyhubbard

92
tweets

41.527
followers

431.068
impressions

4 5

MimiOrtega

75
tweets sourcePOV

4 5

yaqui

21.050
followers libbytalks

4 5

sourcePOV

385.272
impressions MerlinUWard

72
tweets

20.092
followers

276.644
impressions

Most participative users


pamelamaeross

Retwitters
sandyhubbard

Most original users


solete

4
num. categories DoinaOncel MerlinUWard

37
num. of RTs MimiOrtega

182
original tweets

3
num. categories MatthewLiberty wrk4rmhomelinks

23
num. of RTs MerlinUWard

70
original tweets

3
num. categories

22
num. of RTs

69
original tweets

4 5
Charts

MerlinUWard

3
num. categories MimiOrtega

4 5

solete

21
num. of RTs MyAgenda

4 5

sourcePOV

65
original tweets sandyhubbard

3
num. categories

17
num. of RTs

64
original tweets

6677
Followers per user

52

32
VERY HIGH INFLUENCE

23 9 0
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

13

15

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

Users list
solete Total Tweets: 203 mildima Total Tweets: TrentBown Total Tweets: IAmMrSid Total Tweets: 7 6 5 MrkKeane Total Tweets: 2 ImMarkBernhardt Total Tweets: 1 JemMuldoon Total Tweets: 1 Jon_Ferrara Total Tweets: Kamiyamay Total Tweets: KerrieReay Total Tweets: KimWalks Total Tweets: 1 1 1 1

sandyhubbard Total Tweets: 101 MerlinUWard Total Tweets: 92 MimiOrtega Total Tweets: sourcePOV Total Tweets: MyAgenda Total Tweets: 75 72 52

RaymonSahib Total Tweets: 2 TimBakerHR Total Tweets: Trendrinc Total Tweets: carocarito60 Total Tweets: digiconvs Total Tweets: 2 2 2 2

mantywebdesigns Total Tweets: 5 natevegas Total Tweets: 5

AboveTheStatic Total Tweets: 4 GregOrtbach Total Tweets: 4 chieflemonhead Total Tweets: 4 guayagourmet Total Tweets: 4 untunoo Total Tweets: DoinaOncel Total Tweets: MrShri Total Tweets: Nickyhants Total Tweets: 4 3 3 3

pamelamaeross Total Tweets: 52 marksalke Total Tweets: dabarlow Total Tweets: 38 37

gingerconsult Total Tweets: 2 jandis_price Total Tweets: khukhwana Total Tweets: lsaldanamd Total Tweets: santush2001 Total Tweets: 2 2 2 2

KnowledgeBoss Total Tweets: 1 LollyDaskal Total Tweets: 1

MarcoMari1965 Total Tweets: 1 MicDio Total Tweets: 1

MatthewLiberty Total Tweets: 27 OurManinMTL Total Tweets: 27 wrk4rmhomelinks Total Tweets: 22 d_scott Total Tweets: 21

MichaelBeddows Total Tweets: 1 PMOObserver Total Tweets: 1 PWNETWORKS Total Tweets: 1 RickA2Z Total Tweets: RidzuanAM Total Tweets: 1 1

wordwhacker Total Tweets: 2 09012011_ Total Tweets: 1

SocialGamePlan Total Tweets: 18 LoisMarketing Total Tweets: 17 hashtracking Total Tweets: 17 iPresort Total Tweets: SMSJOE Total Tweets: xDeepS Total Tweets: vlf1949 Total Tweets: Sherree_W Total Tweets: EndyArga Total Tweets: KenScheer Total Tweets: 16 15 14 13 12 11 10

SikanderIqbal Total Tweets: 3 ValaAfshar Total Tweets: 3

AlvarezAndresS Total Tweets: 1 AmieWater Total Tweets: 1

VellaniSimona Total Tweets: 3 cloud_griff Total Tweets: ethnicomm Total Tweets: markmcdms Total Tweets: 3 3 3

BeeKayKitten Total Tweets: 1 BerryHakkeling Total Tweets: 1 Bobkova_Olga Total Tweets: 1 BoldTypeComs Total Tweets: 1 Content101 Total Tweets: CraigMeddin Total Tweets: 1 1

RobGarciaSJ Total Tweets: 1 SandraTrach Total Tweets: Spafloating Total Tweets: 1 1

StephenCaggiano Total Tweets: 1 T_Fig Total Tweets: 1

prosperitygal Total Tweets: 3 samparrotto Total Tweets: thewarford Total Tweets: 3 3

TylersDurham Total Tweets: 1 alyssaburkus Total Tweets: 1 amoyal Total Tweets: amvargasa Total Tweets: anuj_005 Total Tweets: 1 1 1

CrystalSaysSo Total Tweets: 1 CynthiaSchames Total Tweets: 1 HeatherMcElrath Total Tweets: 1 IamAmandaR Total Tweets: 1

zacharyjeans Total Tweets: 3 MediaLabRat Total Tweets: 2 Meettoday13 Total Tweets: 2

sobahsaleem Total Tweets: 9 NoeliaMerejo Total Tweets: 7

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

ardon_diaz Total Tweets:

pbjpaulito Total Tweets: phylliskhare Total Tweets: rmatney Total Tweets: safoian Total Tweets:

1 1 1 1

buckwinthrop Total Tweets: 1 cagataynida Total Tweets: clifflocks Total Tweets: collabdna Total Tweets: collinstw Total Tweets: edenesia Total Tweets: einstagram Total Tweets: esveegroup Total Tweets: faqisam Total Tweets: greggweiss Total Tweets: hartscapes Total Tweets: hugeheadca Total Tweets: iAppERP Total Tweets: iamKennieD Total Tweets: imanaghay Total Tweets: irisdonell Total Tweets: jgombita Total Tweets: jpelaez Total Tweets: 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

sarahkwalters Total Tweets: 1 sheilaliehs Total Tweets: simztiny Total Tweets: 1 1

socialcloudtech Total Tweets: 1 sunnyneogi Total Tweets: suresh9884 Total Tweets: tarbban Total Tweets: 1 1 1

tweetcategory Total Tweets: 1 valmullally Total Tweets: 1

viethungnguyen Total Tweets: 1 wage_strategy Total Tweets: 1 xaynmartin Total Tweets: yaqui Total Tweets: 1 1

kflahertycom Total Tweets: 1 ktheodocion Total Tweets: leaderswest Total Tweets: libbybrich Total Tweets: libbytalks Total Tweets: lunalambert Total Tweets: mapamojo Total Tweets: 1 1 1 1 1 1

morgancarrie Total Tweets: 1

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

Highlighted tweets
Jonathan Payne @SocialGamePlan
02:15 - 11 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

21:33 - 10 Mar 13

Cat.: Text Tweets

Been in Twitter chats the whole weekend with #usXsw and #blogchat ...good times!

Memorable tweets from #usXsw MT @DoinaOncel One of social media's goals is to get voices of the people heard by policy makers. #usxsw

Anne Saulovich @solete

18:55 - 10 Mar 13

Cat.: Text Tweets

Tweet Category @tweetcategory

18:52 - 10 Mar 13

Cat.: Text Tweets

Bye! Thanks for joining! RT @d_scott: Signing off for now. Thank you for letting hang with you all & raising my coolness factor.. #usXsw

We are happy and proud to sponsor #usXsw. This kind of conferences make the internet a better place. THANKS!

Anne Saulovich @solete

18:48 - 10 Mar 13

Cat.: Text Tweets

Merlin U Ward @MerlinUWard

18:45 - 10 Mar 13

Cat.: Text Tweets

Big thank you to @MimiOrtega and @MerlinUWard who wrap up the day! Great convo! #usXsw

Thanks everyone for joining the #usxsw chat "Social Media Affects on Your Relationships"! -- We're all out of Q's!

D. Scott Smith @d_scott

18:27 - 10 Mar 13

Cat.: Text Tweets

Steve Birkett @AboveTheStatic

18:26 - 10 Mar 13

Cat.: Text Tweets

A6 Would have if it existed when my wife & I were engaged. She was in Oregon, I was in Korea.. #usxsw

#usxsw A6) Ability to communicate personality, w/ appropriate etiquette of any given platform. Desire to connect both in social space & IRL.

Anne Saulovich @solete

18:25 - 10 Mar 13

Cat.: Text Tweets

Milaurys Ortega @MimiOrtega

18:24 - 10 Mar 13

Cat.: Text Tweets

A6 Has helped me connect when an ocean has separated me from my boyfriend / later hubby. Key apps: Skype, WhatsApp and Viber. #usXsw

A6. I met the love of my life and future husband @MerlinUWard thanks to a Tweet made by @KenScheer introducing us #usxsw

Anne Saulovich @solete

18:24 - 10 Mar 13

Cat.: Text Tweets

Milaurys Ortega @MimiOrtega

18:21 - 10 Mar 13

Cat.: Text Tweets

A6 Social media def makes connecting, and staying connected easier, which is a good thing as far as romance goes. Use with caution! #usXsw

Ok guys... our last question and my favorite one : 6. Has social media helped your romantic life? #usxsw

Chris Jones @sourcePOV

18:10 - 10 Mar 13

Cat.: Text Tweets

Ken Scheer @KenScheer

18:09 - 10 Mar 13

Cat.: Text Tweets

A5. Make lists. Prioritize. And most of all, use a 'time box" for activities like social that c/b all consuming. #usxsw

A5 - I've started to use a timer...usually set it for 15-20 minute increments. It works great for efficiency #usxsw

Jonathan Payne @SocialGamePlan

18:09 - 10 Mar 13

Cat.: Text Tweets

Merlin U Ward @MerlinUWard

18:07 - 10 Mar 13

Cat.: Text Tweets

A5: Have to list things that need to get done or I'll find myself on Twitter all day accomplishing nothing #usxsw

A5: I like the stacked phones idea! Think there should be time frames to help manage "the urge" #usxsw

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

Merlin U Ward @MerlinUWard

18:06 - 10 Mar 13

Cat.: Text Tweets

Our Man in Montreal @OurManinMTL

17:56 - 10 Mar 13

Cat.: Text Tweets

Q5 What are general rules you use to manage your social media time? (pro/personal) #usxsw

A4 - quality/adventure for me. Ok - 1000s of pics of the same chicken might be obsessive - I like to see new foods, new restos #usxsw

Chris Jones @sourcePOV

17:55 - 10 Mar 13

Cat.: Text Tweets

Our Man in Montreal @OurManinMTL

17:53 - 10 Mar 13

Cat.: Text Tweets

A4. I avoid all socialmedia at meals & on dates. Have learned to use the off button :) #usxsw

A4 - within context/reason -- its a great conversation -- too much and you get kicked to the kiddy table. #usxsw

Merlin U Ward @MerlinUWard

17:52 - 10 Mar 13

Cat.: Text Tweets

Anne Saulovich @solete

17:52 - 10 Mar 13

Cat.: Text Tweets

A4: Its nice to have Google at my whim, but 99% I don't need it! #turnitoff #usxsw

A4 Would have to say being connected at the table never works! A quick check at restaurant right before or after ordering...okay. #usXsw

Milaurys Ortega @MimiOrtega

17:51 - 10 Mar 13

Cat.: Text Tweets

Our Man in Montreal @OurManinMTL

17:49 - 10 Mar 13

Cat.: Text Tweets

Q4. Is being connected at the dinner table/meeting/date a faux pas or an enhancement? #usxsw

A3: Might I suggeat a couple of personal examples -- instagrams on Xmas day, Foodspotting at a fancy place. looking for wifi #usXsw

Milaurys Ortega @MimiOrtega

17:48 - 10 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

17:46 - 10 Mar 13

Cat.: Text Tweets

A3: Well, my whole family is eating at the table right now... Guess where I'm at? #usxsW

I'm sorry I missed Q3 because I was telling my family to "Hush! I'm busy on Twitter!" (just kidding :) #usXsw

Our Man in Montreal @OurManinMTL

17:43 - 10 Mar 13

Cat.: Text Tweets

Jeannette Baer @MyAgenda

17:42 - 10 Mar 13

Cat.: Text Tweets

A3: Sure - there are times you need to double check yourself - make sure its a priority rather than luxury. #usxsw

where do we start! RT @MerlinUWard: Q3 How has social media gotten in the way with your personal relationships with family/friends? #usXsw

Merlin U Ward @MerlinUWard

17:41 - 10 Mar 13

Cat.: Text Tweets

Milaurys Ortega @MimiOrtega

17:32 - 10 Mar 13

Cat.: Text Tweets

Q3 How has social media gotten in the way with your personal relationships with family/friends? #usxsw

A2. Our SM networks are now our portfolio's not only for our personal brand but our professional also #usxsw

Chris Jones @sourcePOV

17:31 - 10 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

17:29 - 10 Mar 13

Cat.: Text Tweets

A2. .. via social, I swap insights, get feedback, expand ideas, see which get traction .. huge benefit to me, my clients, my friends #usxsw

A2 I've learned so much from people on SM - especially #usguys & have met people who have become business partners and collaborators #usxsw

Merlin U Ward @MerlinUWard

17:29 - 10 Mar 13

Cat.: Text Tweets

Milaurys Ortega @MimiOrtega

17:28 - 10 Mar 13

Cat.: Text Tweets

A2: @NoeliaMerejo and I decided to open our own SM Agency @WinmeSMA after meeting great people in the #usguys stream. #usxsw

A2: @NoeliaMerejo and I decided to open our own SM Agency @WinmeSMA after meeting great people in the #usguys stream. #usxsw

Merlin U Ward @MerlinUWard

17:27 - 10 Mar 13

Cat.: Text Tweets

Milaurys Ortega @MimiOrtega

17:26 - 10 Mar 13

Cat.: Text Tweets

A2: I've made great biz relationships on Twitter and LI. some even become great friends on FB #usxsw

2. How has social media helped you as a professional? #usxsw

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

Chris Jones @sourcePOV

17:19 - 10 Mar 13

Cat.: Text Tweets

Mark Salke @marksalke

17:19 - 10 Mar 13

Cat.: Text Tweets

A1 .. So, personal brand? Yes, but more than that .. a sense of identity; not t/b in a box, but to choose which boxes to play in .. #usxsw

A1: Social Media is a huge confidence builder. It's a level playing field. Everyone's opinion welcome! #usXsw

Chris Jones @sourcePOV

17:16 - 10 Mar 13

Cat.: Text Tweets

Sandy Hubbard @sandyhubbard

17:15 - 10 Mar 13

Cat.: Text Tweets

A1. Twitter for making connections, WordPress for sharing ideas, FB or G+ (increasingly G+) or Skype to expand, amplify, learn .. #usxsw

That has helped me in my email communications. RT @pamelamaeross A1 Brevity. I can convey almost any message in 140 characters :) #usxsw

Anne Saulovich @solete

17:15 - 10 Mar 13

Cat.: Text Tweets

Anne Saulovich @solete

17:14 - 10 Mar 13

Cat.: Text Tweets

A1 Social media also helps me make decisions. I crowdsource everything. Even disputes i have with the hubby!! #usXsw

A1 Social media enabled me to keep close ties with my network of friends and family when i lived outside the US for 8 years! #usXsw

Pam Ross @pamelamaeross

17:13 - 10 Mar 13

Cat.: Text Tweets

Milaurys Ortega @MimiOrtega

17:12 - 10 Mar 13

Cat.: Text Tweets

A1 Exponential expansion of my network. And with VERY awesome people! #usxsw

"How Social Media Affects Your Relationships"! #usxsw

Merlin U Ward @MerlinUWard

17:12 - 10 Mar 13

Cat.: Text Tweets

Anne Saulovich @solete

16:48 - 10 Mar 13

Cat.: Text Tweets

Q1: 1. How has social media helped you as an individual? (not profession or romantic) #usxsw

AND, according to my sources... To burn off just 1 plain M&M, you need to walk the length of an entire football field, 360 ft! #usXsw

Anne Saulovich @solete

16:47 - 10 Mar 13

Cat.: Text Tweets

Anne Saulovich @solete

16:31 - 10 Mar 13

Cat.: Text Tweets

M&M's stands for "Mars & Murrie's," the last names of the candy's founders. - @MimiOrtega got it! cc @MyAgenda #usXsw

#trivia YES, the most expensive coffee in the world is Kopi luwak or Civet coffee > comes from Civet poop! #usXsw

Pam Ross @pamelamaeross

16:03 - 10 Mar 13

Cat.: Text Tweets

Pam Ross @pamelamaeross

16:02 - 10 Mar 13

Cat.: Text Tweets

Make sure you follow each other now. Great tweeps in this chat! #usxsw

Thank you everyone for a fabulous, fast paced chat on Social Business Inside out! I learned a lot from you all! #usxsw

Vala Afshar @ValaAfshar

16:00 - 10 Mar 13

Cat.: Text Tweets

A social business ethos: "there is nothing more important than our customers." #usxsw

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

CONCLUSIONS

Amazing statistics with millions of impacts and almost one million reach.

Like in the last days, the tweets per user ratio was very high.

People said "see you later" and they are looking forward to the next one.

This event has been very appreciated by users, we think it made quite an impact on them.

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

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ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session 'Day 3: #usXsw' created with Tweet Category

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