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CO URSE CURR ICULUM & REG ULATIO NS G O VERNING M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) DEG REE CO URSE W. E. F 2011
RE GUL ATION S 1. C o u r s e T i t l e T h e c o u r s e s h a l l b e c a l l e d ‘ M a st e r o f B u s i n e s s A d m i n i s t r a t i o n D e g r e e C o u r s e ’ . T h e d u r a t i o n o f t h e c o u r s e i s t w o y e a r s c o n si s t i n g o f f o u r s e m e s t e r s; t w o s e m e st e r s i n e a c h y e a r . A c a n d i d a t e j o i n i n g t h e c o u r s e s h a l l p u r su e p r e s c r i b e d c o u r s e s o f st u d i e s . 2. E l i g i b i l i t y f o r A d m i s s i o n A n y g r a d u a t e o r p o s t g r a d u a t e i n a r t s , s c i e n c e , c o m m e r c e , b u si n e s s m a n a g e m e n t , a l l i e d s c i e n c e s, e n g i n e e r i n g a n d t e c h n o l o g y , m e d i c a l s c i e n c e s o f t h i s U n i v e r s i t y o r f r o m a n y o t h e r u n i v e r s i t y c o n si d e r e d equ i val ent t h er et o shal l b e eli gi b l e for ad mi ssi on to th e cou r se. Fu rt h er t h e a p p li ca nt sha l l ha v e a mi ni mu m o f 5 0 % i n t h e qu a li fyi n g e xa mi na t i o n. A r e la xa ti o n o f 5 % i s a va i la b l e for S C/ ST & Ca t -I ca n di dat es. S el ecti o n o f ca n di da t es t o t h e cou r se sha ll b e d o n e a s p er r u l e s o f t h e U n i v e r s i t y a n d G o v e r n m e n t o f Ka r n a t a k a . 3. Co urse Co nte nt and I ns truct ion a ) C o u r s e c o n t e n t : T h e c o u r s e c o m p r i s e s o f su b j e c t s o f s t u d y , in t er n shi p, pr oj ect work a nd fi el d work a s pr escr i b ed. P e d a g o g y i n c l u d e s l e c t u r e s, c a s e st u d i e s , g r o u p d i s c u s s i o n s , q u i z z e s , s e m i n a r s , c o m p u t e r p r a c t i c a l s , su m m e r i n t e r n s h i p , fa c t o r y vi sit s et c. b) S um me r In te r ns hi p: Afte r t h e se c o n d se m e st er e xa mi na ti o n s t u d e n t s s h a l l u n d e r t a k e t e a m b a s e d su m m e r i n t e r n sh i p a n d p r e p a r e a rep or t u n d er t h e gu ida n ce o f a facu lt y memb er . T h e r ep ort sha ll b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e t h i r d s e m e s t e r fa i l i n g whi c h t h e stu d en t sha ll no t b e p e r mi tt e d t o j o i n t h e t hi r d se m e st er. c ) F i n a l P r o j e c t : D u r i n g t h e t h i r d a n d fo u r t h s e m e s t e r s e a c h st u d e n t shal l u nd ertak e pr oj ect work a n d pr epar e p ro j ect r ep or t stri ctl y in a c c o r d a n c e wi t h t h e g u i d e l i n e s i n t h e i r e l e c t i v e a r e a u n d e r t h e su p e r v i s i o n o f a fa c u l t y . T h e s t u d e n t s a r e r e q u i r e d t o m a i n t a i n a p r o j e c t w o r k d a i r y t o b e su b mi t t e d f o r e v a l u a t i o n . T h e p r o j e c t r e p o r t m u s t b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e f o u r t h s e m e s t e r e x a m i n a t i o n , f a i l i n g w h i c h t h e st u d e n t s h a l l n o t b e p er mitt ed t o a p p ear for t h e exa mina ti o n. 4. Atte ndance and Co nduc t T h e C o u r s e i s a fu l l t i m e c o u r s e a n d s t u d e n t s S H A L L N O T t a k e u p a n y e m p l o y m e n t / c o u r s e , p a r t t i m e o r fu l l t i m e d u r i n g t h e i r s t u d y . Stu d ent s fou n d v i olat i ng t hi s ru l e shal l b e r emo v ed fro m t h e cou r se. Mi ni mu m a tt e n da n c e o f 7 5 % o f a ctu a l work in g h ou r s i s re qu ir e d i n e a c h p a p e r . A st u d e n t w h o d o e s n o t sa t i s f y t h e r e q u i r e m e n t s o f a t t e n d a n c e a n d c o n d u c t s h a l l n o t b e p e r m i t t e d t o wr i t e t h e e x a m i n a t i o n i n t h e c o n c e r n e d su b j e c t . 5. Exami n at ion E a c h su b j e c t i s d i v i d e d i n t o i n t e r n a l a s s e s s m e n t ( I A) a n d e n d o f t e r m e xa mi na t i o n wit h ma rk s a ll o ca t e d a s sh o wn i n th e ta b l e. I nt er na l a s s e s s m e n t m u st b e s p r e a d o v e r si x t e e n w e e k s a l l o wi n g r e a s o n a b l e i n t e r v a l b e t w e e n a s s e s s m e n t s . I A m a r k s s h a l l b e a wa r d e d o n t h e b a si s o f a n n o u n c e d a n d su r p r i s e t e s t s, t e r m p a p e r s / s e m i n a r s / q u i z z e s / c a s e d i s c u s s i o n s a n d c o m p u t e r p r a c t i c a l s. T h e b r e a k u p o f a s s e s s m e n t m a r k s wi l l b e a s f o l l o w s : Announced t est – 05 Mark s Sur pri se t est – 05 Mark s T er m pa p er / se mi na r / ca se di scu ssi o n – 1 0 Ma rk s Viva -voce – 05 Mark s Tot al – 25 M ar ks T her e shall b e a t er m en d exa mi nat io n o f 3 h ou r s du rat i o n for ea ch su b j e c t a t t h e e n d o f e a c h s e m e st e r ( e x c e p t i n g p r o j e c t r e p o r t ) . Evaluatio n of Project Re ports 1 . Su mmer i nt er n sh ip r ep ort a n d pr oj ect wo rk diar y ar e e va lu a t e d for 5 0 ma rk s t hr ou g h i nt e r na l va lu a ti o n. 2 . S t u d e n t s s h a l l h a v e t o su b m i t a w o r k d a i r y a n d s y n o p si s o f t h e pr o p o se d pr oj e ct work , t o b e e va lu a te d for 5 0 ma rk s b y th e co n cer n ed gu i d e, b efor e t h e co mmen cement o f t hi r d semester e x a m i n a t i o n fa i l i n g w h i c h h e / s h e wi l l n o t b e a l l o w e d t o ap p ear fo r th e t h ir d semest er exa mi nati o n . 3 . Ea c h pr oj e c t r e p ort i s eva lu a t e d for 7 5 ma rk s b y in t er na l a nd ext er na l exa mi n er s. T he gui de or di nar il y shal l be the in t er nal exa mi n er. 4 . A vi va -v o c e for 2 5 ma rk s wil l b e c on du c t ed b y a b oa r d o f t h r e e m e m b e r s c o n s t i t u t e d b y t h e C h a i r m a n , B O E fr o m t h e a p p r o v e d l i st o f e x a m i n e r s. Decl ar atio n of Res ul ts T h e d e c l a r a t i o n o f r e su l t s s h a l l b e m a d e a s f o l l o w s : a . Mi ni mu m for a pa ss i s 4 0 % o f t h e ma rk s in ea c h e xa mi na ti o n pa p er a n d 5 0 % o f th e ma rk s i n t h e a g gr e ga t e o f fou r se m e st er s. T h e r e i s n o m i ni mu m for i nt er na l a sse ssm e n t, a n d su m m e r i n t e r n s h i p r e p o r t . b. T he mi n i mu m for a pa ss i n F i na l p ro j e ct r e p ort i s 3 0 /7 5 m a rk s a n d th e r e i s n o m i ni mu m for v iva -v o c e . c . C a r r y o v e r i s p e r m i t t e d a s p e r U n i v e r si t y r e g u l a t i o n s. d. Declarat io n o f gra d es shal l b e d o n e a ft er t h e fou rt h semes ter e x a m i n a t i o n o n t h e b a si s o f a g g r e g a t e m a r k s o f a l l s e m e st e r s . T he d e cla ra ti o n sha ll b e ma d e a s fol lo ws: G r a d e A1 – 7 0 % a n d a b o v e i n t h e a g g r e g a t e Gra de A – 60 % a nd a bove but l ess tha n 70% i n t he aggr egat e. Grade B – 50 % and above bu t l ess t han 60% i n t he a ggr egat e Grade F – L e s s t h a n 5 0 % i n t h e a g g r e g a t e ( F AI L ) D e c l a r a t i o n o f r e su l t s i n t h e c a s e o f R E P E AT E R S s h a l l b e d o n e a c c o r d i n g t o g e n e r a l r u l e s o f t h e U n i v e r si t y . a. b. c. d.

6.

7.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

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CO URSE CURR ICULUM & REG ULATIO NS G O VERNING M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) DEG REE CO URSE
CO URS E S TRUCTUR E F ir s t S e me s t er
Sl No 1. 2. 3. 4. 5. 6. 7. Subjec ts L 1 2 1 1 2 2 2 11 P/ S/ F 1 1 1 2 2 1 2 10 Total 2 3 2 3 4 3 4 21 Credi ts* (L+ P/ S/ F) Sl No 1. 2. 3. 4. 5. 6. 7.

Th i r d S e me s te r
Subjec ts L 1 1 2 2 2 0 --8

Credi ts* (L+ P/ S/ F) P/ S/ F 2 1 2 2 2 3 --12 Total 3 2 4 4 4 3 --20 Int l. As s t . 25 25 25 25 25 50 50 225

M ark s
End Term 75 75 75 75 75 ----375 Total

M a r ks
Int l. As s t . End Term Total

Ma nagement Concept s & T heor i es Orga n i zati o nal B eha vi ou r Busi ness E nvir onment Ma na g e ria l C o mmu ni ca ti o n Ma nagerial Accou nti ng Ma na g e ria l E c o n o mi c s S t a t i st i c s f o r M a n a g e m e n t Total

25 25 25 25 25 25 25 175

75 75 75 75 75 75 75 525

100 100 100 100 100 100 100 700

Pr oj ect Ma nagement En tr epr en eu r shi p El ect i v e – I El ect i v e – II El ect i v e – III Pr oj ect W ork D iar y Su mmer I nt er n shi p Repor t Total

100 100 100 100 100 50 50 600

F ou r t h S e me st e r
Sl No 1. 2. 3. 4. 5. 6. 7. Subjec ts L 2 2 2 2 2 0 --10

Credi ts* (L+ P/ S/ F) P/ S/ F 1 2 2 2 2 3 --12 Total 3 4 4 4 4 3 --22

M a r ks
Int l. As s t . 25 25 25 25 25 --125 End Term 75 75 75 75 75 75 25 475 Total

Secon d Se mester Sl No 1. 2. 3. 4. 5. 6. 7. Subjec ts Mark et in g Mana g ement H u ma n R e s o u r c e Ma nagement Cor pora t e Fi na nce Qu ant ita ti v e M et h o d s L e g a l a s p e c t s o f B u si n e s s Op era ti o n s Ma na g ement Ma na g e me n t I n fo r ma ti o n S y st e m s Total L 2 2 2 2 2 2 1 13

Credi ts* (L+ P/ S/ F) P/ S/ F 1 1 2 2 0 1 2 9 Total 3 3 4 4 2 3 3 22

Int l. As s t . 25 25 25 25 25 25 25 175

M a r ks End Term 75 75 75 75 75 75 75 525

Total

100 100 100 100 100 100 100 700

Stra t egi c Ma nagement El ect i v e – I V El ect i v e – V El ect i v e – VI El ect i v e – VII Pr oj ect R epor t Pr oj ect Vi va -voce Total

100 100 100 100 100 75 25 600

* L = L e c t u r e – 1 h o u r o f l e c t u r e p e r we e k f o r 1 5 we e k s = 1 c r e d i t P / S / F = P r a c t i c a l s / S e m i n a r s / F i e l d Wo r k – 2 h o u r s o f p r a c t i c a l s / s e m i n a r s / f i e l d wo r k p e r we e k f o r 1 5 we e k s = 1 c r e d i t

E l e c t i v e Ar e a s : 1. M ar ket ing (M ) 2. Fi nance (F ) 3. Hu man Reso urce M an age men t (H RM ) 4. Inter n atio n al B usi ness (IB ) 5. Infor matio n S yste ms (I S) 6. Touris m & Trave l M an age me nt (TTM ) 7. Heal th C are M an age me nt (HCM ) 8. S mall B usi ness M an age men t & E ntrepre ne urs hi p ( SBM &E ) 9. Retail ing & Su p pl y C hain M an age men t ( R &SCM ) 10. Ban ki ng & Ins ur ance ( B &I)

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

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SY LLAB US FIR ST SEM ESTER 1. 2
1.

O r gani z ati onal B e havi or
Fu n dame nt als of Org ani zat ion al Be hav ior: e volut i on of or ga ni zat i o nal b eha vi or , i n di vi du al s a nd Or ga ni zat io n s, for ces affecting or ga ni zat i ona l beha vior, C ha ngi ng work for ce and e m p l o y m e n t r e l a t i o n s, i m p a c t o f g l o b a l i z a t i o n a n d i n f o r m a t i o n tech n ol o g y o n or ga n i zati o nal b eha v i or, In divi d ual D i mens ion s i n Org ani zatio n al Be hav ior: i ndi vi dual d i f f e r e n c e s – p e r c e p t i o n s , i n t e r e s t s, a p t i t u d e , a t t i t u d e , l e a r n i n g , p er so nal it y, cr eat i vi ty . Gr o up Dyn amics : gr oup b eha vi or , t ea m d ev elo p ment , gr oup c o h e si v e n e s s – g r o u p d e c i s i o n m a k i n g p r o c e s s , , E f f e c t i v e t e a m s , o r g a n i z a t i o n a l c o n fl i c t s , & c o n fl i c t r e s o l u t i o n , i n t e r p e r s o n a l sk i l l s, J o h a r i W i n d o w a n d t r a n sa c t i o n a l a n a l y s i s. M o tiv atio n: t h eori es a n d mo d el s o f mo ti vat io n , L ead er shi p , t h eor i es o f l ea d er shi p & l ead er shi p st yl es. M a n a g e m e n t o f C h a n g e : r e s i st a n c e t o c h a n g e , c h a n g e m o d e l s , c h a n g e ag ent s.Or ga ni za ti o nal e f f e c t i v e n e s s. O rga n i zati o nal cl i ma t e a n d c u l t u r e . , l e a r n i n g o r g a n i z a t i o n s. References : Organizational Behavior – Robbins . O r g a n i z a t i o n a l B e h a v i o r - Fr e d L u t h a n s H u m a n B e h a v i o r a t W o r k - Ke i t h D a v i s Organizational Theory and Design – Daf t T h e F i f t h D i s c i p l i n e - Pe t e r S e n g e T h e S e v e n H a b i t s o f h i g h l y E f f e c t i v e Pe o p l e - S t e p h e n C o v e y U n d e r s t a n d i n g O r g a n i z a t i o n a l B e h a v i o u r – U d a y Pa r e k h T h e F i v e M i n d s - H o wa r d G a r d n e r All the books by Ed ward De Bono Work in the 21 st Century – Landy and Je ffrey

1. 1 M anage me nt Conc e pts & The or i e s
1. M a n a g e m e n t : d e f i n i t i o n s , n a t u r e a n d s c o p e o f m a n a g e m e n t , fu n c t i o n s and pr ocess of m a n a g e m e n t , e v o l u t i o n o f m a n a g e m e n t t h e o r y fr o m T a y l o r , F a y o l , D r u c k e r t o t h e p r e s e n t . G r o wt h o f p r o f e s s i o n a l ma na g e me nt i n I n d ia . Et h i c s i n ma na g e m e nt. M a n a g e r i a l P l a n n i n g : p l a n n i n g p r o c e s s, t y p e s o f pla ns, strat egi c vs. o p era t i ona l pla n s, mo d el s o f stra t e g y fo r mu la t i on , li nk i n g stra t e g y t o stru ctu r e. De c isio n M a ki ng : ma na g e ria l d e ci si o n -ma k i n g p r o ce ss a nd m o d el s, st ep s i n ra t i ona l d e ci si o n -ma k i n g, cr ea t i vi ty a nd gr o u p d e ci si o n ma k i n g. O r g a n i z a t i o n s : o r g a n i z a t i o n a l t h e o r i e s a n d d e si g n , v a r i o u s f o r m s o f or ga ni zat i o n st r u c t u r e s, spa n of ma na g e m e n t pr inciples of co or di nat i on , au th o rit y , p o wer , d el ega ti o n a n d d ecent rali zati on . M an ag eri al Co ntro l: r ela ti o n shi p b et ween pla n ni n g an d co ntr o l li mi ta t io n s o f co n tr ol , t y p e s o f c o nt ro l sy st e m s a nd te c h ni qu e s – ma na g e me nt by except i on, budgetar y cont r ol , fu n c t i o n a l a n d d y s fu n c t i o n a l a s p e c t s o f b u d g e t a r y c o n t r o l , i n t e r n a l c o n t r o l sy s t e m s , in t er na l a u d it a n d ma na g e me n t a u di t. References : E s s e n t i a l s o f M a n a g e m e n t - Ko o n t z a n d O ’ D o n n e l l . E - M c G r a w H i l l , I n t r o d u c t i o n t o M a n a g e m e n t - Fr e d L u t h a n s - M c G r a w The Practice of Management- Peter . F.Drucker Management- S toner, Freemen and Gi lbert Management- Gri ffin Management- Holt Management- Tasks and Responsib ili ties - Peter . F. Druck er Profess ional management- Theo Haimann Organization Theory and Des ign – Richard L.Draf t Management - R ichard L.D raft Pe o p l e a n d Pe r f o r m a n c e b y Pe t e r F . D r u c k e r 2.

2.

3.

3.

4. 5.

4.

5.

          

         

B usi ne ss En vi r on me nt
1. Bus ines s as a so ci al s yste m : in t er nal an d ext er nal en vir o n ment , sta k e h ol d er ma p o f bu sin e ss, ro l e o f g o v er n m e nt i n e c o n o mi c a cti v it y an d i t s i mpa ct o n bu sin ess i n I n dia . Bu si ness E t hi cs a n d C or p ora t e S o c i a l r e s p o n si b i l i t y . I s su e s i n c o r p o r a t e g o v e r n a n c e . Ec o no mic S tr uc tur e o f I nd ia : e c o n o mi c pla n ni n g i n I n d ia , tra n siti o n fro m m i x e d e c o n o m y t o a ma rk et e c o n o m y, ou t li n e s o f Pu bli c a n d P r i v a t e s e c t o r s . C h a r a c t e r i st i c s o f i n d u st r i a l , s e r v i c e a n d a g r i c u l t u r a l s e c t o r s. R e g i o n a l a n d s e c t o r a l i m b a l a n c e s , D u a l i s m , T r e n d s i n G D P .

2.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

l i st e n i n g a n d n e g o t i a t i n g .Cooper and Schneider Business Research Me thods . w r i t i n g . 4. T h e s t r u c t u r e a n d p r o c e s s o f c r e a t i n g b u s i n e s s m e s sa g e s . FDI & FI I’ s i n In d ia . 4. I s su e s i n t a x a t i o n an d g o v er n ment ex p en di tu r e – F RB M Act.Francis Business.        B u s i n e s s P r e s e n t a t i o n s : h a n d s– o n w i t h e x c e l a n d o f f i c e p o w e r p o i n t . b u s i n e s s e t i q u e t t e s . 1. Ethical choices .Gar tis ide. m e m o s.A. 5. M anage r i al Communi c ati on Intr o duc tio n : na tu r e o f ma na g e ria l c o m mu ni ca ti o n.4 3. N B F C ’ s .Horngren . P r e p a r a t i o n o f C o st S h e e t . N a r a y a n s wa m y Introduction of Management Accounting. a c c o u n t i n g c o n c e p t s a n d conventi ons –F i nancial Accou nt i ng V/ s Ma nagement Accou nti ng – R e c o r d i n g .Z ikmund 4.Flatery .N F i s c a l Po l i c y D e v e l o p m e n t s i n I n d i a 1 9 5 0 . Ca sh Fl o w Sta t emen t. V e r t i c a l a n a l y s i s. st o c k e x c h a n g e s a n d s t o c k ma rk e t r e fo r ms i n I n dia . In di an So ciet y . Pa r t h a s a r a t h i Eight Lec tures on India’s Economic Refor ms – Srinivasan. d i s c u s s i n g . i n -cla ss or work sh o p ex er ci ses a n d a ssi g n men t s. Management and Cost Accounting. F i n a n c i a l s t a t e m e n t A n a l y s i s : t e c h n i q u e s o f f i n a n c i a l st a t e m e n t a n a l y s i s: H o r i z o n t a l a n a l y si s . t h e p ro b l em o f fi scal d efi cit. 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Ad v e r t i s i n g . E -t a i l i n g . Va r i o u s t y p e s o f d a t a . Rep or ti n g t h e r esea r ch fin d i ng s. 5 El ec ti ve MM 3: Adve r ti si ng and Sal e s Pr omoti on M anage me nt 1. k ey l o gi sti cs a cti vi ti es vi z. E m er g in g tr e n d s i n retail i ng &whol esali ng.v i su a l i z a t i o n l a y o u t . A d v e r t i s i n g C a m p a i g n P l a n n i n g : s e t t i n g a d v e r t i si n g g o a l s a n d o b j e c t i v e s.. m e d i a p l a n n i n g a n d s c h e d u l i n g . P o s t p u r c h a s e d e c i s i o n s. Q u a l i t i e s o f sa l e s e x e c u t i v e s .L . M u l t i . Pu bl i c r elat i on s a n d Sal es pr o mot io n .9 b e h a v i o u r – E c o n o m i c . – Traffic and L o g i s t i c s S t r a t e g y : l o g i st i c s i n f o r m a t i o n s y st e m . R e t a i l i n g a n d W h o l e s a l i n g : n o n . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. S a l e s t e r r i t o r i e s a n d S a l e s Q u o t a s – C o m p e n sa t i n g sa l e s f o r c e . C o m m u n i c a t i o n r e s e a r c h . P er so nal selli n g . M. S a m p l e si z e d e t e r m i n a t i o n . Ad v e r t i s i n g M e d i a : t y p e s o f m e d i a . Univ e rs i ty o f Mys o re . G r e w a l Consumer Behaviour – Hoyer Mac Innis 3. 5 . Ad v er ti sement bu d g et s. a d v e r t i si n g s t a n d a r d s c o u n c i l o f I n d i a ( A S C I ) . T. K. S a l e s M a n a g e m e n t : o b j e c t i v e s o f sa l e s m a n a g e m e n t . C u n d i f f a n d N o m a n A . 4. N. C l u st e r a n a l y si s . P .        References : Market ing Research – R. Stern. Ad v er ti sin g co p y d esig n a n d c o m m u n i c a t i o n s t r a t e g y . C l a s s i fi c a t i o n o f a d v e r t i s e m e n t c o p i e s . P r o m o t i o n M i x : e l e m e n t s o f m a r k e t i n g p r o m o t i o n m i x . and D. Co m mu ni ca ti o n – Or d er pr o c e ssi ng . R u r a l a d v e r t i s i n g . A d v e r t i s i n g a p p e a l s a n d t h e m e s . 2 . Bu y ing Deci sio n M a ki ng Pro cess: bu yi n g r ol es.B . Joseph F. L e a r n i n g . P r o d u c t . Anderson. M an ag i ng t he S ales Fo rce: effect i ve R ecru i ti n g. 3. De t er mi na nt s o f p r o mo ti o n m i x. Strategies and Cases – Richard R. M a r ke t R e s e a r c h : m a r k e t i n g a n d m a r k e t r e s e a r c h . W e b st e r a n d W i n d .s t o r e r e t a i l i n g . T e l e ma rk e ti n g.J. S el ecti n g an d T rai ni n g t h e sa l e s f o r c e . G r e e n a n d H a wk i n s Business Research Me thods – Zikmund Market ing Research – N . E d wa r d W . A lan J. U s e o f S P S S f o r d a t a a n a l y s i s. Bash Market ing Channels – Louis W. Cr eati v e ap p roa ch es. 5. W. e t h i c s i n a d v e r t i si n g . G o v a n i Profess ional Sales Management – R. M o t i v a t i n g t h e sa l e s f o r c e – C o n t r o l l i n g t h e sa l e s f o r c e – E v a l u a t i n g t h e sa l e s f o r c e . T i m e a n d t e r r i t o r y m a n a g e m e n t . Ingram Managing Supply Cha in – J . . 3. Adel I . S t o c k . Pu b li cit y. M o d e l s o f c o n su m e r b e h a v i o u r 3 . B. M e a su r i n g a d v e r t i si n g e f f e c t i v e n e s s . S a m p l i n g t e c h n i q u e s . E n g e l . S o c i o l o g i c a l . E lira m Logist ics Management – Donald J . A d v e r t i s i n g A g e n c i e s : p r o f i l e o f m a j o r a d v e r t i si n g a g e n c i e s i n I n d i a a n d a b r o a d . D i s c r i m i n a n t a n a l y s i s. O r g a n i z i n g f o r effecti v e l o gi sti cs.I n v e nt or y ma na g e m e nt – Ma t er ia l ha n dl i ng – 4. A d v e r t i si n g s t r a t e g i e s f o r r u r a l m a r k e t s. S t i l l . D i s t r i b u t i o n a n d L o g i s t i c s M a n a g e m e n t : d e s i g n o f d i st r i b u t i o n c ha nn e l. L a m b e r t .

I ndu st ry a n a l y s i s. M y e r . R ea l v s n o mi na l di sc ou nt ra t e s. T y p e s o f c h a r t s. P / E r a t i o s . o p ti ma l o w n e r s h i p st r u c t u r e . e m p i r i c a l a n a l y s e s o f r i sk . b r ead t h an d r esil ien ce o f th e ma rk e t. A b a n d o n m e n t a n d p o st p o n e m e n t . r ol e o f m a n a g e m e n t wi t h d i f fu s e o w n e r s h i p .10 References : Advertise ment and Promotion – Belch and Belch Advertis ing – Aaker and Bathra A d v e r t i s i n g M a n a g e m e n t – C h u n a wa l l a Advertis ing Management – Wr ite and Ziegler Contemporary Adver tis ing – Wi ll iams Arens A d v e r t i s i n g M a n a g e m e n t – R a je e v B a t r a . 4 5 B. I n d ex mo del s a n d Ar bit rag e pri cin g th eor y an d m u l t i fa c t o r m o d e l s o f r i sk a n d r e t u r n . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. s tr a te g y . 4. . 2.f i r m ’ s b u si n e s s e n v i r o n m e n t . T e r m S t r u c t u r e o f I n t e r e st r a t e . C or p orat e a n d p er so nal taxa ti o n. I n t e r e st r a t e r i sk . I n f l a t i o n i n ca pi ta l bu d g et in g . M e a su r i n g c a s h fl o w f o r a c q u i s i t i o n . p er fo r ma n c e a tt ri bu ti o n p r o c e d u r e s.M a r k o w i t z m o d e l V s S t o c h a s t i c D o m i n a n c e A n a l y si s ( S D A) . 2 . s t y l e a n a l y si s a n d m o r n i n g s t a r ’ s . O p t i m a l d e c i si o n u n d e r c a p i t a l r a t i o n i n g 3. O w n e r s h i p st r u c t u r e s . 3 . M2 a n d T 2 . M e a su r e s o f r i sk a n d r e t u r n s . E q u i l i b r i u m i n c a p i t a l m a r k e t s – C a p i t a l asset pri ci ng mo d el. R e l a t i v e str eng t h. ma rk e t ti m i ng . D i v i d e n d y i e l d s. stru ctu ri n g o f l ea se r enta l s a n d evalu at i on o f l ea se. 5 R e a l O p t i o n s i n C a p i t a l I n v e s t m e n t : t y p e s o f o p t i o n s – e x p a n si o n . Moria try. D i v i d e n d p a y o u t . T e c h n i q u e s . J o h n G . I n f o r m a t i o n As y m m e t r y a n d t h e M a r k e t s f o r C o r p o r a t e S e c u r i t i e s : in tr o du c ti o n. r i sk p e r f o r m a n c e a n d c o n t i n g e n c i e s . M o vi n g av erag e. Te c h nic al An al ysi s: ma rk e t i nd i ca t or s.o f f t h e o r y . d u r a t i o n . C o n t r a c t s a n d a r e v i s e d di recti ve. Fu n dame nt al An a l y s i s : e c o n o m i c a n a l y s i s. T radi n g v o lu me. Li mi t e d lia bi lit y a nd t h e sepa ra t io n o f o wn er sh i p a n d c o nt ro l. ba la n ci n g a g e n c y c o st s wit h i n for ma ti o n asy mmet r y. 4.           5. A s y m m e t r i c in fo r ma t io n a n d l e v era g e. P r o j e c t R i s k A n a l y s i s : t e c h n i q u e s f o r m e a su r i n g s t a n d a l o n e r i sk – S e n s i t i v i t y a n a l y si s . M I R R . A g e n c y t h e o r y a n d l e v e r a g e d e c i si o n . C o nt rar y o pi n io n . N.i n t e r e st r a t e s e n si t i v i t y . P o r t f o l i o T h e o r y – C a p i t a l a l l o c a t i o n b e t w e e n t h e r i sk y a s s e t a n d t h e r i sk fr e e a s s e t . L e v e r a g e . 3 El e c ti ve FM 1: Advanc e d Capi tal B udge ti ng 1 . C a s h F l o w M e a s u r e m e n t : d e p e n d e n c e a n d i n d e p e n d e n c e o f c a s h fl o w s i n e v a l u a t i n g p r o j e c t s. C l a s s i c d i r e c t i v e t o m a n a g e m e n t . 5 El e c ti ve FM 3: Por tf ol i o M anage me nt 1 M a r ke t e f f i c i e n c y : r a n d o m wa l k a n d t h e e f f i c i e n t m a r k e t h y p o t h e s i s. A c t i v e p o r t f o l i o c o n st r u c t i o n u s i n g T r e y n o r – B l a c k m o d e l 3 3. U s e o f E x c e l f o r e st i m a t i n g c a sh f l o w s & d e c i s i o n m a k i n g . Go v e r n a nc e . Va l u a t i o n o f compani es. Lev erag e Decis io n: in tr o du cti o n . a n d o t h e r f i n a n c i a l chara ct eri sti cs o f S en sex a n d N i fty fir ms. f i n a n c i a l st r u c t u r e . M odi fyi ng M M pr opositi ons t o a ccount for cor porat e ta xes. r i sk a d j u st e d r a t i n g . E mp iric al Pers pectives o n t he F in anci al Ch ar acter is tics: a nal ysi s of c o m p o si t e c a s h f l o w s . B o n d P r i c i n g . T ra dit i ona l t r a d e . The Fir m ’s E nv ir o nme nt . C o m p a n y a n a l y s i s. C on fe ren ce i n d ex . o pe r a tio n a n d f i n a n c i a l s t r u c t u r e . E m p i r i c a l t e st i n g o f E f f i c i e n t M a r k e t H y p o t h e si s ( E M H ) . M u l t i p l e I R R s. P r i n c i p a l Ag e n t C o n f l i c t a n d F i n a n c i a l S t r a t e g i e s : i n t r o d u c t i o n . c o n v e x i t y a n d i m mu n i za ti o n . S h r u t h i J a i n Market ing Com munication – Dahlen e x t e n d e d st a k e h o l d e r s . Va l u a t i o n o f t r a d e d e q u i t y u n d e r a s y m m e t r i c i n f o r m a t i o n . S c e n a r i o a n a l y s i s a n d S i m u l a t i o n F i n a n c i n g D e c i s i o n s : s o u r c e s o f l o n g . Myso re . D o w t h e o r y . R O E . Lea si n g – T y p es o f l ea ses. F or e ca sti n g in d iv i du a l st o ck p e r f o r m a n c e . Univ e rs i ty o f Mys o re . Ac t i v e P o r t f o l i o M a n a g e m e n t : p o r t f o l i o p e r f o r m a n c e e v a l u a t i o n – m e a su r i n g i n v e st m e n t r e t u r n . O p t i m a l r i sk y p o r t f o l i o s . o p e r a t i o n st r u c t u r e . T h e or i e s o f t h e e ffe c t s o f i n fo r ma t io n a sy m m e tr y.t e r m fi n a n c e s f o r a p r o j e c t . Bia s in ca sh fl o w e s t i m a t e s . Bu rnett A d v e r t i s i n g M a n a g e m e n t – J a i s h r i J e t h wa n r y . D a v i d A k e r A d v e r t i s i n g Pl a n n i n g & I m p l e m e n t a t i o n – S a n g e e t a S h a r ma & R a g h u v i r Singh Advertis ing Princip les and Practice – Wel ls . F o r e c a s t i n g c o m p a n y e a r n i n g s . 2 3. Manas ag ang o tr i. T o t a l r i sk fo r m u l t i p l e i n v e st m e n t . C o n f l i c t s o f i n t e r e s t . F i s h e r ’ s r a t e o f i n t e r s e c t i o n . FINA NCE 3. Fi xed Inco me Secur ities : b o n d Pri ces a n d yi eld – B on d C hara ct eri sti cs a n d T y p e s. B o n d y i e l d . I n f o r m a t i o n a sy m m et r y a n d t h e Qu a li ty o f t h e ma rk et for a fir m ’ s e q u it y. R a n k i n g P r o j e c t s : N P V v s I R R C o n f l i c t s. 4 El e c ti ve FM 2: Advanc e d Capi tal Str uc t ur e The or i e s 1. c o n v e n t i o n a l t h e o r y o f p e r f o r m a n c e e va lu a t i on . C o n cept o f d ept h .

T r a i n e e c h a r a c t e r i st i c s. Org a ni zat io n Dev elo p me nt : hi sto ry o f Or ga ni za ti o n . D . Pe r f o r m a n c e A p p r a i s a l – T h e o r y a n d P r a c t i c e – R a o T . 2 . C ha n g e ag ent s. g o v e r n m e n t o r g a n i z a t i o n s . a n d N G O s. E ffect i v en ess o f coa chi n g. Manas ag ang o tr i.11 3. E va lu ati o n o f cr it eri a. Q u a s i e x p e r i m e n t a l d e si g n s. F e e d b a c k m e c h a n i s m s . B. H R D i n I T i n d u st r y . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. I n t e r a c t i v e M u l t i m e d i a . D ev el o p ment – Va l u e s – A s s u m p t i o n s – B e l i e f s i n o r g a n i z a t i o n d e v e l o p m e n t . 2. . C hanging work pla ce a nd work for ce. Lea r ni n g ou t co mes. I mp or ta n ce o f tra i ni n g. W e b . D L P . M entori ng . Career P l an n ing a nd Dev e lo p me nt: mea ni n g a n d p r o cess – pat h . I n s t r u c t i o n a l d e s i g n . Tra in ing : i n tr o du cti o n. U s e o f e x p e r i m e n t a l d e s i g n s . O r g a n i z a t i o n a l su p p o r t f o r T N A . R e s o u r c e a n a l y s i s. S i m u l a t e d w o r k s e t t i n g s. E m e r g i n g t r e n d s i n H R D . T r a i n i n g D e l i v e r y : t r a d i t i o n a l v s M o d e r n m e t h o d s. C o n v ert i n g trai ni n g o b j ecti v es t o tra in i n g pla n . N. L e a r n i n g e n v i r o n m e n t .b a s e d l e a r n i n g . Q u a l i t y w o r k l i f e . 4. Human Resource Management – Satyadian S. C o n di ti o n s o f t ran sfer . w o r k i n g w i t h t e c h n o l o g y .Har ris . T r a i n i n g N e e d s A s s e s s m e n t ( T N A) : m e t h o d s o f T N A . Des imone. D y n a m i c s o f r e si s t a n c e t o c h a n g e . 3.V. p r o j e c t . References : Human Resource Deve lopment – Randy L . T raini ng chal l enges. Car eer Career 3. P o t e n t i a l a p p r a i sa l . Ad va n tag es o f tra i ni n g. C oa c h i ng t o i m pr o v e p oo r p er for ma n c e . O r g a n i z a t i o n a l a n a l y si s – S p e c i f y i n g g o a l s . Chalofskey. D e s i g n i n g a n d M a n a g i n g H u m a n R e s o u r c e S y s t e m s – Pa r e e k . and Pe r e i r a . 3. Op en A p p r a i sa l – I d e n t i f i c a t i o n o f K e y P e r f o r m a n c e Ar e a s a n d K e y R e su l t Ar e a s – M a n a g e r i a l a p p r a i sa l – E t h i c a l i s su e s i n p e r f o r m a n c e a p p r a i sa l . I s su e s i n e m p l o y e e c o u n s e l i n g . Univ e rs i ty o f Mys o re . Perfo rm a nce M an ag e me nt: tra d iti o na l an d mo d er n tech ni qu es. H . T r a i n i n g e n h a n c e m e n t .V. Organization Behaviour – Fred Luthans H u m a n B e h a v i o u r a t Wo r k – Ke i t h D a v i s . Effec tive Human Resource Deve lopment – Neal E. 5 El e c ti ve H RM 3: Tr ai ni ng and De ve l op me nt 1 . 4. V i r t u a l R e a l i t y T r a i n i n g ( VR T ) . 2 . I n t e l l i g e n t T r a i n i n g S y st e m ( I T S ) . V . K e y C o n s i d e r a t i o n s a n d I s s u e s : i s su e s i n c o n su l t a n t – C l i e n t r e l a t i o n s h i p s – S y st e m r a m i fi c a t i o n s – P o w e r . Werner & David M. El e c ti ve H RM 1: H uma n Re sour c e De ve l op me n t H u m a n R e s o u r c e D e v e l o p m e n t : su b sy s t e m s o f H R D & O D . Tr ai ni ng Ev al u at io n: cri t eria . cr eat i ng a h o li sti c d ev el o p men tal a p pr oa ch . T raini ng a s a su b s y s t e m o f H R D . T heory and M anage me nt of Org ani zat ion Deve lop me nt: fou ndat i ons of or ga ni zat i o n d ev el o p ment – Ma nag i ng t h e o r gan i zat io n dev elo p ment pr o cess – Acti o n r esea r ch a n d or ga ni za ti o n d ev el o p ment . p l a n n i n g f o r in d iv i du al d ev el o p ment . d ev el o pi n g k n o wl e d g e l ead er shi p c a p a b i l i t i e s.b a s e d i n s t r u c t i o n s . C o m p o n e n t s & C h a r a c t e r i st i c s. Car eer wi dt h a n d L en gt h – Su ccessi on p lan n in g – Dev el o p ment . b u i l d i n g a c o m p r e h e n si v e k n o w l e d g e d e v e l o p m e n t st r a t e g y . L e a r n i n g p r i n c i p l e s . Di men si on s o f c r i t e r i a . d ev el o pi n g so cia l ca pi tal . Org ani zat io n a l Ch a ng e: p lan n ed o r gan i zat io na l cha n g e. 3 1. O r g a n i z a t i o n a l D e s i g n f o r E x c e l l e n c e – Kh a n d a wa l l a O r g a n i z a t i o n a l i n t e l l i g e n c e – S i l b e r Ke a r n y T h e d a n c e o f c h a n g e – Pe t e r S e n g e a n d o t h e r s The f if th disc ipline – Peter Senge 5. p o l i t i c s a n d o r g a n i z a t i o n d ev el o p ment – R esear ch i n o rga n i zati o n d ev elo p men t References : O r g a n i z a t i o n D e v e l o p m e n t – Fr a n c h a n d B e l l . Carlene Reinhart. L e a r n i n g a n d d e v e l o p m e n t i n k n o wl e d g e s e t t i n g : l e a r n i n g i n a k no wl ed g e env ir o n ment . S D L P . U d a i a n d Rao T. F eedba ck . 4 El e c ti ve H RM De ve l op me nt 2: O r gani z ati onal Cha nge and H UM AN RESO URCE M ANAG EM ENT 1 . I d e n t i f y i n g c o n st r a i n t s . Mir za Kn o w l e d g e M a n a g e m e n t – S h e l d a D e b o ws k i – J o h n W i l e y .       5. Coac h ing & E mp lo yee Cou nse li ng Services : na tur e me nt or i ng a nd c oa ch i ng . Org a n iza tio n Dev elo p ment I nterv ent io n : t ea m i nt erv ent i on – I nt er g r o u p a n d t h i r d p a r t y p e a c e m a k i n g i n t e r v e n t i o n – C o m p r e h e n si v e i n t e r v e n t i o n – S t r u c t u r a l i n t e r v e n t i o n s – T r a i n i n g e x p e r i e n c e s.        4 . Bi -di r e cti o na l p er for ma n c e ma na g e me nt. 3. H R M a n d H R D . 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p o si t i o n a l trai ni ng.d y n a m i c e f f e c t s f r o m c u st o m u n i o n . e n v i r o n m e n t a l s t a n d a r d s a n d in t er nat io na l tra d e. for ei g n i n v est ment s – FDI . . Trade Pol icy – Fredick Victor Meyer – 1978 B. Eco no mic In tegrat ion . A d r i a n – M u l t i n a t i o n a l F i n a n c e . t e c h n i c a l p r o g r e s s.Tumovsky -2009 International Economics – Global Markets and competi tion – Henry Thompson. c u r r e n t p r o b l e m s fa c i n g d e v e l o p i n g c o u n t r i e s . K r u g m a n a n d O b s t f e l d . Vesti bu le. i m p orta n c e a n d t er m s o f tra d e to d e v e l o p m e n t . a n a l y s i s o f e c o n o m i c i n t e g r a t i o n . References : International G o l m wa d e International International Dilip K. Sta ti sti cal met h o d. t h e o r y o f s e c o n d b e st a n d o t h e r s t a t i c w e l fa r e e f f e c t s o f c u s t o m u n i o n s . 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T r a d e R e s t r i c t i o n s : p a r t i a l e q u i l i b r i u m a n a l y si s a n d e f f e c t s o f t a r i f f s .Cus tom un ions an d free tr ade areas: tra de c r e a t i n g c u s t o m u n i o n s. 3.   International Economics – Theo. c a u s e o f t r a n s p o r t a t i o n . Myso re . i mp er fect co mp et iti o n a n d in t er na t io na l t ra d e . o ffer c u r v e s. . t h e t e r m s o f t r a d e a n d g a i n s. Tr ade M o des : mod es. Training For Organiza tional Transfor mation – Rolf P Lynton Udai Pa r e e k .12 U t i l i t y c o n s e r v a t i o n s. T ea m bui ldi ng. N.E U F T A. 3 El e c ti ve IB 1: Inte r nati onal Ec onomi c s 1. Eco no m ies o f Sc ale: i ntr o du ct io n . pr ot ecti on. International Economics – Robert J . d et er mi na nt s.t a r i f f b a r r i e r s a n d n e w p r o t e c t i o n i s m -t h e p o l i t i c a l e c o n o m y o f p r ot ect i on i sm-strat eg i c tra d e a n d in du stria l p ol i ci es.Carbaugh 2008. 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Analysis and Des ign.  Export Management – Balagopal  Export I mport Procedures – Thomas E . W h e r e a n d H o w . r o l e a n d r e l e v a n c e o f g o v e r n m e n t i n t e r v e n t i o n s. a f r a m e w o r k f o r 3. E x p o r t P r o m o t i o n M e a s u r e s i n I n d i a : e x p o r t p r o m o t i o n o r g a n i z a t i o n s. E x po rt Tra de Pro ced ures & Do cu me nt at io n : ex p ort pr o cedu r es. i n st a l l a t i o n a n d e v a l u a t i o n . 3 El e c ti ve IS 1: Syste m Anal ysi s and De si gn 1. o b j ect s an d cla sses. E CGC re l eva n c e s. s o ft w a r e d e s i g n . P r o j e c t p l a n n i n g a n d m a n a g e m e n t : P r o j e c t m a n a g e m e n t c o n c e p t s . A n u p a m Pu b . C r o s s L i f e C y c l e Ac t i v i t i e s a n d S k i l l s : p r o j e c t a n d p r o c e s s m a n a g e m e n t t e c h n i q u e s . l e g a l a sp e c t s o f e x p o r t s – i m p o r t s c o n t r a c t . 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S e r v i c e b l u e p r i n t i n g . 4. Ke l l e r Handbook of ne w product management – Chris topher H. C l a s si f i c a t i o n o f b u s i n e s s p r o d u c t s . C u s t o m e r r o l e s in ser vi ce d eli v er y .s p a n n i n g r o l e s . P u r c h a s e r s e v a l u a t i o n o f p o t e n t i a l su p p l i e r s . Cu st o mer d efi n ed ser v i ce stan dar d s. 4. Pr o sp ecti n g on I nt er n et. C ha ra c te ri sti c fe a tu r e s o f ser vi c e s ma rk e ti n g. Rus sel S . B a s i s f o r c l a s s i fi c a t i o n . Bhatia  Market ing of Services – Sahu and Sinha 3. I n t eg ra t e d ser v i c e ma rk e ti n g co m mu n i ca ti o n s.Lu ch       E -co mmer ce. I n d u st r i a l p r o d u c t st r a t e g y a n d Pr o du ct p o li cy. M ar ket ing o f Serv ices: h ea lt h car e. J . D eli v er i ng ser v ices t h rou g h i nt er media ri es an d el ectr o ni c cha n n el s. 4. S t a g e s i n n e w s e r v i c e d e v e l o p m e n t . 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B r a n d s a n d B r a n d M a n a g e m e n t : c u st o m e r b a s e d b r a n d e q u i t y – b r a n d p o si t i o n i n g a n d v a l u e s – c h o o s i n g b r a n d e l e m e n t s t o b u i l d b r a n d equit y. D e m a n d a n a l y s i s. S e c t o r a l v i e w o f s e r v i c e i n d u st r y . Pe a r s o n E d u c a t i o n ) Business Marke ting – Haynes Business Marke ting – Rangan 5. Myso re . C u s t o m e r e x p e c t a t i o n s – C u s t o m e r p e r c e p t i o n . 5 . N. D e s i g n i n g M a r k e t i n g p r o g r a m s t o b u i l d b r a n d e q u i t y : m e a su r i n g sour ces of bra nd equit y – desi gn a nd i mpl ementi ng bra ndi ng strat egi es – ma na gi n g b ra n d ov e r ti me . R e c e nt tr e n d s i n ser v i c e s ma rk et i ng . Accept i n g o r d er s an d pay men t o n n et References : Business Market ing Management – Michael Hutt and Tho mas Speh. P e r s o n a l s e l l i n g i n b u si n e s s m a r k e t i n g 2. 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causes a nd effect s o f fi n a n c i a l d i st r e s s . B a n k L o a n s a n d R e l a t i o n s h i p L e n d i n g . r e gi stra t i o n. I n d i a n f o r e i g n t r a d e si n c e i n d e p e n d e n c e . C l eari n g h ou se ( stru ctu re a n d o p erat i on s. 4 El ec ti ve FM 6: Inte r nati onal Fi nanc i al M anage me nt 1. 5. D e b t M a t u r i t y D e c i si o n . A d j u s t i n g B E T A o f a p o r t f o l i o u si n g st o c k . D i v i d e n d s. I n d e x fu t u r e s. I n t e r e s t r a t e fu t u r e s a n d c u r r e n c y fu t u r e s . e x c h a n g e s tradi ng mecha ni sm. F i n a n c i a l fu t u r e s . I n t e r n a t i o n a l M a r k e t i n g : i n t r o d u c t i o n a n d I m p o r t a n c e – B a si s o f in t er nat io na l tra d e. W o r l d B a n k . Intern at ion al Econo mic I nst it utio ns an d For ums : G AT T . li qu i da ti o n & r eor ga ni za ti o n. A c c o u n t i n g . 2. t r a d i n g s t r a t e g i e s. F l o o r b r o k e r s. 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Fa ct o r s a ffe c ti n g i n t er na t io na l ma rk et i n g. fu t u r e c o m m i s s i o n m e r c h a n t . Francis 4 . I n v e s t m e n t n u r t u r i n g . M o d el s o f valu at i o n. 5.Al t e r n a t e D e b t F i n a n c i n g S o u r c e s. S t r u c t u r i n g t h e d e a l / F i n a n c i a l I n st r u m e n t . Myso re . Cr edit Ra ti n g . V a l u a t i o n o f o p t i o n s – g r a p h i c a n a l y s i s o f c a l l a n d p u t v a l u e s.    FINANCE 4. C o m m o d i t y f u t u r e m a r k e t : f o r wa r d m a r k e t c o m m i s s i o n . T y p e s a n d o r d e r s. I n t e r n a t i o n a l M a r ke t i n g E n v i r o n m e n t : e c o n o m i c . L i q u i d a t i n g o r F u t u r e p o si t i o n . 4 . L e g a l . 2 . I nt e rna t io na l ma rk e t e n t r y st r a t e g i e s – M N C ’ s. E U. In te r na ti o na l m a r k e t i n g m i x s t r a t e g y . 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B u si n e s s t o u r i s t . Napier . T h e e m e r g e n c e o f i n t e r n a t i o n a l h o t e l s & t o u r i s m s : h i st o r i c a l a s p e c t s .b u s i n e s s p l a n . p r e s e n t a t i o n .In ternational Tour ism   2. E v e n t s a n d T o u r i s m . H u m a n r e s o u r c e s & c u l t u r a l d i v e r si t y : U n d e r s t a n d i n g di v er sit y . I n c e n t i v e t o u r s R i sk M a n a g e m e n t . r e g u l a t i o n s . u n d e r s t a n d i n g v a r i o u s t r a v e l di str ibu ti o n sy st ems v i z G DS . u n d e r st a n d i n g b a c k . 4. 2. R . D e m a n d a n d o r i g i n fa c t o r s. N a t u r e a n d d e m a n d o f c o n f e r e n c e m a r k e t .b u si n e s s w e b s i t e . P oli ti ca l a sp ect s o f t h e i nt er nat i ona l tra v el. K e y s t e p s t o su c c e s s fu l e v e n t s c h a r a c t e r i s t i c s a n d c o m p l e x i t i e s o f e v e n t s ch eck li st fo r d i ffer en t ev ent s. t o u r i s m i n v e st m e n t & b u si n e s s . G r o w t h a n d d e v e l o p m e n t o f e v e n t i n d u st r y .       2. C o n t e m p o r a r y t r e n d s i n i n t e r n a t i o n a l t o u r i s t m o v e m e n t s . d e v e l o p i n g a n i n t e r n a t i o n a l m a r k e t i n g st r a t e g y . Glo ba li zat i o n & t ou ri sm sect or : g lo ba li zat i on & t h e bu sin ess wor l d. 4. C . T o u r i s m & C u l t u r e . n e g o t i a t i o n s . P r e n t i c e H a l l I n d i a .b u s i n e s s : B u i l d i n g y o u r e . K e y c h a r a c t e r i s t i c s .e v e n t r e s p o n si b i l i t i e s . Lau nch ing your e-b us ine ss References : Creating a winning e -business. d y n a m i c s a n d e v a l u a t i o n o f b u si n e s s m o d e l s . a irl i n e co n n ect i on . e . 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F o r mu la ti o n. U s e M S E x c e l s o l v e r f o r t h e a b o v e m o d e l s . C RM P ro cess. 2 0 0 5 . 2. Gra ph i ca l s o l u t i o n s – S i m p l e x m e t h o d – B i g . Thomson.D. O n l i n e t r a d i n g i n s e c u r i t i e s : L e g a l & T e c h n i c a l i s su e s .

g r o u p i n g o f s i g n t e s t . J . Dep en di n g o n t h e v olu me o f data p r esent ed.. . Reference from elect ive 1 to 7  Fu n d a m e n t a l s o f R i s k a n d I n s u r a n c e b y E . c o n t i n u o u s c o m p o u n d i n g . 2. . I n t r o d u c t i o n s h o u l d i n c l u d e t h e f o l l o wi n g : P r o b l e m d e fi n i t i o n / s t a t e m e n t . T h i s w i l l c o v e r c o m p a n y pr o fil e to o i f t h e t o pi c ch o sen p er tai n s t o a co mpa ny . w h e r e t h e p r o j e c t w o r k i s c a r r i e d o u t .s q u a r e t e s t . B. III & I V Fi ndings T hi s i s t he lo ng est sectio n o f the p ro ject rep o r t . Use KS A mo d el . sa m p l i n g d e si g n a n d q u e st i o n n a i r e d e si g n . Myso re . I R R . Li mi ta t i on s o f t h e pr o j e ct stu d y – 1 pa ge . Manas ag ang o tr i.actuar iesuk. B r o w n i a n m o t i o n . co n cept s.  Stochastic processes – Sheldon M. In t h ese cha pt er s data c o l l e c t e d wi l l b e p r e s e n t e d a n d a n a l y s e d w i t h o u t d r a wi n g a n y i n f e r e n c e . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. Va n g h a n  I n t r o d u c t i o n t o B a n k i n g b y V i ja y a R a g a v a n I y e n g a r  B a n k M a n a g e m e n t b y Ko c h & S c o t t M a c h e n a l d  Fu n d a m e n t a l s o f I n t e r n a t i o n a l B a n k i n g b y R u p n a r a y a n B o s e  Introduction to R isk Management & Insurance by Mark Do rfma  Risk Management and Insurance – Perspect ive in Global e conomy b y H . si g n t e s t . Ch ap ter I Liter at ure revie w Di scu ss t h eori es. c u m u l a t i v e d e v i a t i o n t e st . Univ e rs i ty o f Mys o re .1 Pa ge III. Va n g h a n & T . 4. C ha p ma n -Ko l m og o ro v equ a ti o n. sa m p l i n g & h y p o t h e s i s t e st i n g . GUI DEL INE S FO R P REP AR ATIO N O F M B A PRO J E CT RE PO RT S AR R AN G E M E N T O F C H A P T E R S * Co v er T it l e Pa ge ( F or ma t e n cl o se d) In n er ti tl e pag e ( Sa me a s co v er ti tl e pa g e) C e r t i f i c a t e fr o m g u i d e a n d c h a i r m a n a n d d e c l a r a t i o n b y t h e s t u d e n t . . Sto ch as tic mo de ls: Ap pl i cat i on o f st o cha sti c mo d el fo r ca lcu lat in g r i sk a n d r e t u r n .3 pa ges I.org 5. A c k n o wl e d g e m e n t L i s t o f t a b l e s a n d f i g u r e s. – a t l e a st 4 0 p a g e s Ch ap ter V Su mmar y of F i nd ings T hi s cha pt er wil l b e a bri ef stat ement o f a na ly si s alr ea d y stat ed in t h e fi ndi ngs secti on. R e s e a r c h M e t h o d o l o g y – S t a t e t h e b a si c a n d s e c o n d a r y r e s e a r c h d e si g n .7: Ac tur i al M athe mati c s and Stati c s 1. t h er e cou ld b e 3 or 4 cha p ter s in t hi s secti on. Prob abil it y: C oncept of pr obabil it y. M o de ls: Ma rk o v C ha i n .15 pa ges Ch ap ter II . D . h yp o th eses. . l o g n o r m a l d i s t r i b u t i o n s. 3. C e r t i f i c a t e fr o m c o m p a n y / f i r m . K wo n  Risk Management & Insurance by Harr ington N iehaus. co mpu tat i on o f ca sh flo ws. S o u r c e s o f d a t a – a n d t e c h n i q u e s o f d a t a a n a l y s i s. A b b r e v i a t i o n s/ o p e r a t i o n a l d e f i n i t i o n s u s e d .actuar iesindia . Resea r ch O b j ecti v es – n o t mo r e tha n 5 o b j ecti v es. s e r i a l c o r r e l a t i o n t e s t . S k i p p e r & W .org  WWW. u nd er pi n ni n g t h e p r o j e c t w o r k ( p r o j e c t r e p o r t i s a n a p p l i c a t i o n o f t h e o r e t i c a l k n o wl e d g e i n a n a l y z i n g a r e a l l i f e p r o b l e m / i s su e f a c e d b y a n o r g a n i z a t i o n ) . 5 El e c ti ve :B &I . ( N o t re qu i r ed i f pr oj e c t wo rk i s n ot ba se d on a c o m pa n y/ fir m) . Ti me v a lue o f M o ney : S i mpl e in t er est an d co mp o n ent in t er est. y i e l d .5 pa ges II. mo d el s et c. types of pr oba bi li ty d i s t r i b u t i o n s.34 4. p r e s e n t v a l u e a n d fu t u r e v a l u e . I f i t i s a sa m p l e su r v e y e x p l a i n . T e s t s : C h i . – 3 -4 p a g e s IV. J . N.Rod  WWW. s t a n d a r d i z e d d e v i a t i o n t e s t . B a y e ’ s t h e o r e m .

 1. S c h a f e r . T he t otal n u mber o f repo rts t o be p r epa r ed i s FOUR . W . sec ti o n s a s 2 . Outl ay of t he Re port:  T he c h a pte r s . 3 E d i t i o n . F o r p a p e r s – D a v i d I n su l a t i o n d e si g n t o c o m b a t p o l l u t i o n p r o b l e m . 2 . e t c . Pr o p er at tent io n i s to be p ai d no t o nl y to t he tech nic a l co nten ts bu t also to the organ i zatio n of the report an d cl ari t y of the e x p r e s s i o n . web sit es et c. t h ey sh ou l d b e wit hi n qu ota ti o n ma rk s a pp r o pria t el y r e f e r e n c e d . Au g 1 9 8 1 . T o p a n d B o t t o m – 0 . N . Eac h c ha pter m ust be left j us tif ied (fo n t si ze 1 6 ) .M L A ’ s H a n d b o o k ) . N.7 5 ” . B u t n o t m o r e t h a n 1 5 0 p a g e s. E n d n o t e . C ha p t er 2 . 2 .1 Bl o ck d ia gra m o f a ser ial bi nar y a dd er. 5 s p a c i n g o n a A4 si z e b o n d p a p e r ( 2 1 0 x 2 9 7 m m ) . E n g l e w o o d . Univ e rs i ty o f Mys o re . V . P r o c o f I E E E . b ook s. o f pa g e s mu st b e a t le a st 8 0 b u t no t m o re tha n 1 5 0 ) Bi blio g r a ph y: R efer en ces lik e art i cl es. u sed i n t h e p r o j e c t w o r k m u st b e i n c l u d e d i n t h i s s e c t i o n s t r i c t l y f o l l o wi n g t h e c i t a t i o n st y l e ( r e f e r M L A’ s H a n d b o o k a n d o t h e r st y l e m a n u a l s ) Appendix T h i s wi l l i n c l u d e p r i n t e d s e c o n d a r y d a t a ( o n l y i f i t i s v e r y c r i t i c a l ) a n d a n y q u e st i o n n a i r e s u s e d f o r t h e s t u d y . m u s t b e a p p l i e d . D u e c a r e s h o u l d b e t a k e n t o a v o i d sp e l l i n g a n d t y p i n g e r r o r s. i f a n y m u st b e i n c o r p o r a t e d .g . . The bo d y o r the te x t o f the repo rt s ho ul d h av e fo nt si ze 1 2 . I t s h o u l d n o t e d t h a t r e p o r t .  References: T h e r efer en ces sh ou l d b e nu m bere d seri al ly in th e or d er o f t h eir o ccu rr en ce i n t he t ex t a n d t h eir nu mb er s sh ou l d b e in d ica t ed wit hi n squ ar e b rack et s for e. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. P r e n t i c e H a l l . Al l fi g u r e s a n d t a b l e s s h o u l d a p p e a r e i t h e r i n t h e sa m e p a g e o r t h e n e x t p a g e i n w h i c h t h e y a r e r e f e r r e d fi r st . F o l lo wed b y th e tit le o f c h ap ter cen tered (fo n t si ze 1 8 ) . 3. 4. : Fi g. (3 ). g. R i g h t – 1 ” . G r a m m a r c h e c k .  T he re po rt sh ou l d b e ex ten si v e a nd i n clu d e d escr ip ti o n s o f wo rk c a r r i e d o u t b y o t h e r s o n l y t o t h e b e st e x t e n t n e c e s sa r y .1 Pri mit i v e   B. D o n o t use spiral bi ndi ng. 5. 2 . t h e g u i d e i s not obli ged t o sign t he r eport . a l l fi g u r e s a n d t a b l e s a r e t o b e p l a c e d e i t h e r a t t h e t o p or t he bot t om of a given pa ge. F o o t n o t e s h o u l d b e p r i n t e d a s p e r st y l e ma nu a l . ( R e f e r st y l e m a n u a l . P A S .35 f l o w t a b l e . W h er e sh or t ex cer pt s fr o m pu b li sh ed wo rk ar e d esir ed t o b e i n clu d e d. p p 1 9 0 1 -1 9 0 7 . 1 9 7 5 . T h e p r o j e c t r e p o r t m u st b e p a p e r b a c k b o u n d ( sa m p l e a v a i l a b l e i n th e li bra r y) D o n o t i n sert tra n spar en cy sh eet s i n t he r ep or t.w r i t e -u p f o r m s t h e i m p o r t a n t c o m p o n e n t i n t h e o v eral l evalu a ti o n o f t h e p ro j ect . T h e p r o j e c t r e p o r t m u s t c o n t a i n 8 0 -1 2 0 p a g e s. I f t h e d r a ft i s n o t a p p r o v e d b y t h e g u i d e . Ch ap ter VI Concl usio ns and s uggest ions – 3 pa ges (t ota l no . O p p e n h e i r a a n d R .1 . Myso re . S p e l l c h e c k . se c tio ns a n d s u bse c tio ns ma y b e nu m b er e d i n t h e d e ci ma l fo r m fo r e . V e r b a t i m re pr o du ct io n o f ma t eria l a va ila bl e el se wh er e sh ou l d b e str ic t l y av oi d ed. 1 e t c . 5 . T ab l e 3 . Befo r e tak i n g th e fi n al pri nto ut t h e ap p ro va l o f t h e co n cer n ed g u i d e ( s ) i s n e c e s sa r y a n d c o r r e c t i o n s su g g e s t e d . F o r t e x t b o o k s – A. J ... Only o ne copy is to be s ubm itted to the off ice. 2 5 ” .2 et c . R e fer t o st yl e ma nu a l s lik e M LA: H a nd b o o k . T h e sect i on on re fe r en c e s sh ou l d li st t h e m in ser ia l o rd e r in t h e fol lo wi n g for ma t . U s e d r y to n e Xer o x fo r pr in ti n g. g . V o l 7 1 . a nd su b s e c t i o n s a s 2 . T h e m a r g i n s s h o u l d b e : L e ft – 1 . Reports sho ul d be t ype d ne at ly on l y o n o ne s ide of t he p aper w i t h 1 . .2 . F O R M AT T I N G Y O U R P R O J E C T R E P O R T   2. 3 . sect io ns /s u bsectio n n u m b e r s a l o n g wi t h t h e i r h e a d i n g s m u s t b e l e f t j u s t i f i e d wi t h sectio n nu m ber a n d its he a di ng i n fo nt si ze 1 6 a nd s u bsectio n a nd i ts he a di ng i n fo nt s i ze 1 4 . Manas ag ang o tr i. . ( Ti mes Ne w Ro m an) T h e f i g u r e s a n d t a b l e s m u s t b e n u m b e r e d c h a p t e r wi s e f o r e . D i g i t a l S i g n a l P r o c e s si n g . P r e f e r a b l y .

. N. I V S e me s t e r MB A Re g. B. N. Manas ag ang o tr i. M ys or e – 5 7 0 0 0 6 ( P r e p a re d b y B. No… … … … … . ) B. Univ e rs i ty o f Mys o re .B a h a d u r I n s ti t ut e of M a n a g e men t S c i e n c e s. . Gu i d e …… … …… … Project Report submitted to the University of Mysore in partial fulfillment of the requirements of IV Semester MBA degree examinations – 200. Myso re . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. University of Mysore.36 C O VE R T I T L E P A G E & I N N E R T I T L E P A G E F O R M A T ) Evaluation of Mutual Fund Performance A Case Study of Equity Funds of UTI by … … … ….. Ba h a d ur In s t i t ut e of M a n a ge me n t S ci e n ce s . . N. Manasagangothri.

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