Mood boards

 Mood boards and sample boards are used in

conjunction with 2D, 3D drawings and models to further communicate the design intent.  Mood boards are used at the earlier stage of a project to indicate the emotional and contextual aspects of a design concept.  Designers use mood or concept boards to convey the overall feel of a project, putting together images and objects which inspire, target desires and facilitate creativity and innovation.
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Why mood boards matter?
 Words fail miserably when trying to translate

design concepts.  A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client.  Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site.

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1. Choose a collage- This is the easiest way to create a

How to create a mood board?

mood board because it can be thrown together quickly and does not force you to make decisions about smaller details such as fonts or specific colors. 2. Refined Template- A color palette is defined, font treatments such as a heading and subheading are chosen, and items like button styles and photography can also be worked in.

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Master colours in colour story should include
 Some fashion colours  Some staple colours (Variation of past colours

that have sold well)  Neutrals and darks (Navy, Brown, khaki, black)  Warm colours  Cool colours

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The colours should reflect…
 The season

 The market they are designed for
 The type of merchandise  A sufficient variety of choice

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 This board becomes the primary reference for fabric

and styling decisions as the line develops.  Swatches of all fabrics that make up the group should be taped to the fabric board.  If the phone numbers of the textile companies are included on this master board, follow-up is easy.  The boards should be portable so that they can be taken into the market when shopping for textiles that will complete the fabric story.

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Important points to record
 The season and year that the group is planned for; the

name of the group
 The name of the mill with contact details  The style and quality number, pattern and colour

name and number.
 The width in which the fabric would be available
 Croquis (of the print) and the finished swatch of print

 Lab dips with their reference numbers
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