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Zephyr Zero Gravity Fountain Pen

Shinde Ameet Narayan


Indian Business Academy. Greater
Noida
Marketing Mix
Product
 Zephyr Zero Gravity Fountain Pen is an innovative product
It works on zero gravity technology consisting of pressurized
ink cartridges
It can write Upside down, Under water, over
wet and greasy paper or at any angle

 It also works at high altitude (12,500 feet)


which makes it possible to use in airplanes too
The Ink cartridges are replaceable

 It comes in four elegant colors viz., Shiny


Black, Metallic Silver, Aqua Blue and Pink
Price:

 Zephyr Zero Gravity Fountain Pen targets


premium segment customers, it is priced at 1500
INR

 The replaceable Ink cartridges is priced at 500


INR
Promotion:

Print ads will be placed in Business


magazines like Business travelers Asia Pacific,
Business India, Business world and
technological magazines like Digit India,
Electronics for you, etc.

It will also be placed in leading Business


news papers like ET, Financial Express
and Business Standard, etc.
Place
Zephyr Zero Gravity Fountain Pen will be launched in four
metros of India namely, New Delhi, Kolkatta, Mumbai and
Chennai

In addition it will also be launched in


technological and manufacturing hub
cities like Bangalore and Pune
respectively
Unique Selling Proposition
The USP of Zephyr Fountain Pen is
its unique Zero Gravity Technology
which create a complete new
category in Fountain Pens
Market Segmentation
Target Market Segmentation:
The target market audience for Zephyr Zero Gravity Fountain
Pen is premium segment customers like business executives and
techno savvy affluent class.

1. Geographic:
Metro cities, Technological &
Manufacturing hub like Bangalore and
Pune
2. Demographic:
o Age- Above 20 Years
o Gender –Unisex
o Income Group – Upper Class
o Occupation- Industrialist, Businessmen, Senior
Executives, Celebrities and Frequent Fliers

3. Psychographic:
o Personality- Ambitious and Status Oriented
o Life style- Techno savvy
360 Degree Communication
BTL
o Corporate Presentation
o Direct Mails

ATL
o Promoting the Product through Print Ads
o Magazines (Business travelers Asia Pacific,
Business India, Business world), (Digit India,
Electronics for you)
o News papers
Branding

The brand name for the product is chosen as ‘Zephyr’ as it


means soft gentle Breeze or mild flowing Breeze
Thus it represents the unique characteristic of the pen i.e.
soft and non – stop flow of writing
As Breeze flows without any restriction, Zephyr fountain
pens also writes without any restriction
Tagline:
The tagline for our product is – ‘Azadi Likhane
Ki’’
Ki
 It aptly describes the complete writing freedom
which an user will get after purchasing Zephyr
zero gravity fountain pen
Media Planning
o Budgeting for Magazines

o Budgeting for News Papers


Thank You