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All the stories in this book are of course successful stories. But to call it successful, each story takes you through its own adventure that one can never expect. In the end, success tag is just a satisfactory reward. None of them are content enough with their success. Destination is still far and dreams are growing higher and higher. Rashmi Bansal has chosen stories from all the professions and across several states of India. You can see stories starting from Restaurant owners, story writers, and Movie makers and to the stories of even IT folks. And the classification that is being done is very neat and meaningful. The stories are classified into three categories – Jugaad, Junoon and Zubaan. Jugaad - It showcases the people who have no formal training in business. They learnt by observation, experimentation and application of mind. Because ultimately, business is not „rocket science‟ Entrepreneurs like Prem Ganapathy (Dosa Plaza) 10th pass, and was a dishwasher to make his ends meet but now a proud owner of 26 outlets across India; Kunwer Sachdev (Sukam Inverter) a statistics graduate who tried his hands as a cable
you say and has joined social responsibilities with sound business and Raghu Khanna (Cashurdrive) who clicked the idea of selling on cars. they really need it! . Hanmant Gaikwad (Bharat Vikas Group) whose mother worked as a teacher and took up sewing jobs to make him engineer but he now owns a facilities management firm with Rashtrapati Bhavan as a proud client. think different. These ventures are about making that dream. Ranjiv Ramchandani (Tantra T Shirts) who studied microbiology.operator and accidently stumbled upon the idea of inverter and never looked back. Sunil Bhu (Flanders Dairy) it really is a cheesy affair. Saurabh Vyas & Gaurav Rathore (Political EDGE) Researching for politicians. Samar Gupta (Trikaya Agriculture) who can think to grow anything in India. Sunita Ramnathkar (Fem Care Pharma) a humble housewife who experimented in kitchen with a blender . Something which is different. for what you do. 3|Page . experimented with career by joining advertising and finally clicked by selling T shirts at Kurla Station.N Mahadevan (Oriental Cuisines) on his journey from professor to building a food empire across countries . ahead of its time. live with. the locomotives as advertisement carriers. Satyajit Singh (Shakti Sudha Industries) commercializing makhana??. Suresh Kamath (Laser Soft Infosystems) who believes in Love – for people you work with. R Sriram (Crossword) Books so many that you name it and they have it. Mahima Mehra (Haathi Chaap) did anyone thought of making paper from Elephant or Camel Dung? . who dared to think ahead of their time. a living reality. Ganesh Ram (Veta) who revolutionized the English speaking courses . Chetan Maini (Reva Electric Car Company) They are licensing their technology to GM. Junoon – The entrepreneurs.
He wondered why desi designers are inspired by the west and he went on to pioneer the uniquely Indian „Heritage‟ and „Raga‟ collections at Titan. enthralling the audience with its unique brand of mythology – inspired choreography. 4|Page . A chance reading of Dadasaheb Phalke‟s biography led him to a new adventure – a widely acclaimed feature film which was India‟s official entry at the Oscars in 2009. All the four stories in this category are extremely good.Zubaan – has the stories of creative people who were in need of a platform to express them. When that talent is unique. Assembling a group of daily wage laborers. And in doing so. this troupe won the hotly competed „India‟s got talent‟ show. The fourth story under this section is of Krishna Reddy of Prince Dance Group. and now runs his own product design company. I follow his work all the time and he is certainly a great talent and a successful entrepreneur. Paresh Mokashi – wanted to be an actor. I read the story of Kalyan Varma first because he is our local Bengaluru boy . the artist too becomes an „entrepreneur‟. The other stories in this section are – Abhijit Bansod – the founder of Studio ABD. a product design company. Kalyan decides to quit and pursue his wildlife photography dream. but found his niche as a playwright and director on the Marathi stage. having a dream job with Yahoo. the platform must be created.
This inspires many people. Destination is still far and dreams are growing higher and higher. The book has a diverse and interesting mix of entrepreneurs.1 What are the significant features of the book titled “connect the dots”? When you see the cover of the book. Jugaad. Each story takes you through its own adventure that one can never expect. None of them are content enough with their success. Junoon and Zubaan of the book. success tag is just a satisfactory reward. In the end. the first thing you‟ll notice is that the title of the book has been written upside down. The age was certainly not a bar for choosing entrepreneurs (for the fact that book covers people as old as 56 years old and as young as 25 years old) as long as they could fit into one of the three categories viz.Q. 5|Page . and will certainly bring more number of entrepreneurs into the big ocean of opportunities and possibilities.
And in doing so. Something which is different. Adoring them is inevitable but taking up the cue and changing our orthodox thinking is rare. Because ultimately. a living reality. painted blue at times and God. The three fundamentals on which Rashmi Bansal has written an extremely inspiring book on 25 entrepreneurs. the platform must be created. experimentation and application of mind. Jugaad – has the stories of entrepreneurs who have no formal training in business. they have subverted every pain and agony into a relished memory along with agog grit to turn things into fortunes. the artist too becomes an „entrepreneur‟. grilled. When that talent is unique. who have been broken. Stories start from Restaurant owners. business is not „rocket science‟. These people have rightly chosen a life of less pelf but tremendous placidity. Zubaan – has the stories of creative people who were in need of a platform to express them. 6|Page . They learnt by observation. battered. Junoon and Zubaan. or passion. o. ahead of its time. and Movie makers and to the stories of even IT folks. story writers. And the classification that is being done is very neat and meaningful. The stories are classified into three categories – Jugaad. God. Junoon – has stories of seven entrepreneurs who are driven by a particular idea. These ventures are about making that dream.
The change makers mentioned in this book doesn‟t have an MBA degree to cash upon their success. Reading different stories of how people have come from nowhere to do something for mankind. Rashmi Bansal has explained & motivated that any one even a layman can become a great businessman but with some ethics. and explained that many big businesses are standing up. Caste and community is of no consideration. but they have something bigger than this degree. hard work are the only shortcut. Be it Prem Ganapathy of Dosa Plaza who rose from being a dishwasher to head a 150 odd employee company with 26 outlets in India and 3 in New Zealand or Kalyan Varma who left his high fly job in Yahoo to become a wildlife photographer or Suresh Kamath who started Laser Soft Info systems which is an IT company with a difference. each of the stories are amazingly inspirational. This book Breaks mthys and pessimism that only "lucky". 7|Page . All stories have a few adventurous moments where the entrepreneurs share some little known facts about the industry or something special they did to beat the system. "Already rich" and "crooked ways" bring prosperity. so successes can‟t come easily. BELIEF IN THEIR DREAM. because by the great works & by doing many sacrifices in their life.
All the stories in this book are of course successful stories. value of visibility. it is the outcome which may be either positive or negative. Decisions are never right or wrong. success tag is just a satisfactory reward. In the end. there is a need to understand the value of branding & publicity The stories of these mavericks are so thrilling and intriguing only because it shows their immense enthusiasm to learn something which is not their technical forte. 8|Page . each story takes you through its own adventure that one can never expect. What serves as icing on the cake for this book is the small. marketing. But to call it successful. but obvious „passionate‟ forte. whether it was costing. dignity of labour or market need. None of them are content enough with their success. Different Entrepreneurs share the small things that made all the difference. but the best section: ADVICE TO YOUNG ENTREPRENEURS. wherein an iota of their valuable experience is given to young and needy wannabe employers and dream chasers. Apart from strong focus on the product.
in search of a better future. This knowledge helps them “connect the dots” Ability to adapt ideas from others: As being creative is essential. and their expertise gives them credibility and a huge leg up.Q. Successful business owners know how to adapt proven concepts and approaches from other industries and companies and make them their own. with 26 outlets across India. Inspired by McDonald‟s. They attend industry events. Prem Ganapathy has risen from humble dishwasher to owner of the fast food chain „dosa plaza‟. read blogs and trade magazines.t the book “connect the dots”? A knack for knowing your industry: The most successful startup entrepreneurs take the time to study and become experts in their industry or profession. but it‟s not about reinventing the wheel.2 Analyze the significant entrepreneurship qualities w.r. Prem ganapathy who came to Mumbai like millions of others. 9|Page .
” Satyajit Singh was comfortably placed in life. In doing so. As Krishna Reddy assembled a group of daily wage laborers and formed „Prince Dance Group‟. But his 10 | P a g e . and most often with people who are not their peers. distributing consumer durables. The most successful startup entrepreneurs know that real networking only happens face-to-face. Yet. to set up a Chinese restaurant. To network successfully you have to connect with people who have more experience than you do. “More importantly. But a willingness to dive into the big issues and go for the larger accomplishments is often a success separator. Willingness to think big: We all like to check the easy things off our “to-do” list and tend to put off the tough ones. And that makes them better business owners for when the next problem arises. They have to figure out the solutions on their own. Problem solver: Entrepreneurs can‟t afford to wait around for others to solve their problems. N. This troupe won the hotly competed „India‟s got talent show‟. to take on the challenge of commercializing makhana.” said by Satyajit Singh when you start thinking big “your creativity and productivity catch fire and the momentum keeps you pumped. enthralling the audience with its unique brand of mythology-inspired choreography. Real networking prowess: Connecting to a few people on Facebook or LinkedIn is not networking. one fine day he shut down that business.Mahadevan gave up the prestigious job of a professor in Madras University. he has found a mission of life and brought benefits to thousands of marginalized farmers.
But when life threw up a challenge. N. Self starter: 11 | P a g e . he decided to face it head-on. Having clear goals – and also a specific strategy to reach them – helps everyone in a business stay focused and motivated. Having confidence gives them an edge in bargaining power as the expectation from both sides is that they will deliver at a high level. Over the last decade trikaya agriculture has matured from a hobby in to a flourishing business. Reva is not only producing such vehicles but licensing its technology to the likes of general motors.knowledge of cost-accounting was equally handy in the kitchen. Reva did not spend a single rupee in advertising but made great use of PR. Today.Mahadevan runs a food empire stretching across cuisines and continents. ever expanding the frontiers of „what can be grown‟ in India. When one goal is reached. Chetan Maini was crazy about electronics and cars as far as he can remember. Aggressive goal setting: Great entrepreneurs continuously set goals and work toward them. It‟s this passion that led him to pursue the dream of producing an electric car. they set another and repeat the process. Confident negotiator: Negotiating skills are difficult to develop. Samar Gupta was a city boy with no burning ambition in life. Reva sold them the concept by negotiating price & figuring out the color. and successful entrepreneurs tend to approach negotiating with confidence.
They have overarching strategies and outline the tactics to accomplish them. Raghu Khanna is 24 years old and started a company right out of college. Open Minded: Entrepreneurs realize that every event and situation is a business opportunity. Ideas are constantly being generated about workflows and efficiency. They exude that confidence in everything they do. than now. They are confident with the knowledge that they will make their businesses succeed. They have the ability to look at everything around them and focus it toward their goals. Cashudrive is based on a simple idea which required no capital. Successful entrepreneurs are disciplined enough to take steps every day toward the achievement of their objectives. They are proactive. and no fancy technology. Disciplined: These individuals are focused on making their businesses work. they should start it themselves. not waiting for someone to give them permission. Passion: 12 | P a g e .Entrepreneurs know that if something needs to be done. Confident: The entrepreneur does not ask questions about whether they can succeed or whether they are worthy of success. people skills and potential new businesses. They set the parameters and make sure that projects follow that path. His story shows that experience is over-rated – there is no better time to start. and eliminate any hindrances or distractions to their goals. no office.
but farming was not particularly profitable.Prem Ganapathy 2. but somehow they eked out a living. experimentation and application of mind. They genuinely love their work. Q. Prem Ganapathy was born in Nagalapuram. Prem belong 13 | P a g e . They are willing to put in those extra hours to make the business succeed because there is a joy their business gives which goes beyond the money.3 Name the two most inspiring entrepreneurs from “connect the dots” & support your views? 1. business is not „rocket science‟. Street smart. They learnt by observation. these entrepreneurs have no formal training in business. Far from the madding crowd.Passion is the most important trait of the successful entrepreneur. They were six brothers and one sister.Sunil Bhu STREET SMART. in tuticorin district. Because ultimately.PREM GANAPATHY Prem Ganapathy belong to Jugaad. The successful entrepreneur will always be reading and researching ways to make the business better. Tamilnadu. His father had a farming business.
Prem Ganapathy set up a roadside stall of his own. 14 | P a g e . Get out of school and get to work. Without telling a soul. Prem took another job again in the coffee and rice trading business. After six months he went back to his village. he was offered the job of a tea boy. Prem entered in to a business as a 50:50 partner.the Chap he came from Chennai with took him upto bandra station and then disappeared. He learned how to grind coffee beans. where his father and brothers were already working.to the nadar community and thus attended the local community school upto class 10th. Prem‟s luck turned when a new restaurant called prem sagar opened next door. Here. Soon Prem started earning 100 per day. Then Prem went to Chennai. he set off for the city of dreams. SCN high school students may be aspiring for bigger things today. He wanted to setup a tea shop in vashi‟s sector. Mumbai embraces every new migrant in her grubby sari palloo and so it was that Prem quickly got a job at the das bakery job in sion. Prem was 17 years old. made an offer.and got employed at the coffee shop owned by a cousin. a tamilian gentleman. With a capital of some twenty thousand. curious to see the world. After a break to attend the annual pooja in his village. But call it never say die or no option but to get up and keep walking. His business was going good but the neighboring hosing society was making life difficult. this time with the bakery at satguru hotel in chembur. The only person he knew in Mumbai. On returning he found another job. When Prem completed class 10 there was only one clear career path. One of his customers at the bank. The year was 1992 Prem went to his village for a vacation and came back to Mumbai with a mall loan from an uncle and a younger brother in law.
he was willing to sacrifice. he created all new concoctions with Chinese fillings inside the dosa. The batter he procured from the homes of South Indians living next door. Then he decided to setup a dosa stall in food court. Inspired by McDonalds. Despite stiff opposition from his brothers he decided to go ahead. 15 | P a g e . Thus was born „Prem Ganapathy‟s Prem Sagar Dosa Plaza‟ and here begins the journey of a brand.right from the start. Prem had managed to save a couple of lakhs. Prem Ganapathy started experimenting. trial and error. Prem even built a website for his open air eatery. It was a big investment. He was making 20000 per month as profit. His stall declared a board in bold blue and white lettering. Vision and mission is necessary but chance encounters often plays an important role in life. His stall was very popular plenty of car owners stopped by and yet the food was economically priced. outside the Bombay Mercantile cooperative bank. Prem Ganapathy has risen from humble dishwasher to owner of the fast food chain with 26 outlets across India. The idea was to invest and create a chain of shops. Today‟s bamk balance. customers were demanding more variety. he learned cooking by observation. The branding was clear and concise.Soon enough prem found another spot and setup the “south Indian” stall. Prem put down 50000 as deposit and 5000 per month as rental. Prem Ganapathy‟s dosa stall flourished from 1992 to 1997. A bank loan may have been possible but prem did not believe his file was that strong. Prem Ganapathy wanted to grow. He did not know a thing about making either idlis or dosas. He put a lot of emphasis on hygiene. By 1997. Prem was sold on the idea.
menu card. Then Prem learnt about franchisee that the biggest fast food chains in the world operated on a franchisee basis. There secret was to give a quality food to their customers by mismatching the contents and whatever was present in their menu card Prem assured that food will be available to the customers. At the same time dosa plaza started setting up different departments. and the first month‟s turnover was 6 lakhs. At dosa plaza the all important sauces and chutneys were prepared at a centralized kitchen. The agency then swung in to action and created a logo.On the very first day sales touched 44000. pops. Advertising is great but there is nothing as powerful as free publicity. inventory and operation and all this was possible because of professionalization. Which is a cool way to grow on someone else‟s capital? The second big leap for dosa plaza was systems. The other important aspect of running stall is to be consistent. At this point Aman advised Prem to do more branding so Prem referred to an advertising agency called “think why not”. The profit margins. Essentially the franchise needs to handle the cash counter and make the upfront investment.a healthy 15-20%. People should know what they are getting. mascot. plus bear the running expenses. The biggest secret was to train the staff to combine the stuff together and give it a cool name like “Salad roast Dosa” or “Mexi roll dosa”. dosa plaza earns 6-8% royalty on sales. and the dosa dude had no trouble at all stepping in to the role of a client. 16 | P a g e . In 2004 Prem became a partner of Easwaran to look after business and they had a background in computers and handled the software side of things. posters etc. The company invested in software connected to a central server to keep track of billing. the food should taste the same. “Creative but not too exotic”.
They are needed to provide training on a regular basis as there were not educated. Prem Ganapathy made sure that caste and community is of no consideration. need to practice a lot.not actual sales. He says keep learning. According to Prem Ganapathy problems keep coming you just know how to overcome them and make a win situation. good service and make customers convince. keep walking. he has the positive attitude to grow. Branding & promotion is necessary for the product but you should apply at the right point of time to compete with others and achieve the top position. Keep motivating your employees to achieve the desired results. To market the franchises. people from east of India. and more problems to face. Meanwhile he has to shut down the one centre outlet as it was bearing losses but there were other offerings south Indian snacks at food courts.Purchase. frontiers to conquer. more competition. marketing and costing became crucial. the employees too have learnt and grown. To achieve success in a business you should have good knowledge about the product. and keep growing. There are north Indians. the company tied up with „Franchise India holding Ltd” on a 67:33 basis. The company only counts the royalty from franchises as it income. But he doesn‟t afraid of it. A training manager was deputed to visit outlets on a rotation basis and make sure that the costing was strictly controlled. Success dose not depends only upon the manager but employees also. and good behavior with the customers. Never let yourself down instead get up and try to achieve things. south Indians. 17 | P a g e . more choice for customers.
He took his decision on own nobody insisted him. The entrepreneurs. After class 12. a living reality. Sunil Bhu was a thoroughbred dilliwala although his parents are originally from U. Sunil skipped the internship which was very important part of his course. milking cows.the well known institute of hotel management in Delhi. think different. he grew up in south extension and went to St. These ventures are about making that dream. ahead of its time. Someday he felt like working with animals. Something which is different. Columba‟s school where the education was good.living on a farm. so he does not even have a graduation certificate. Sunil went on to Pusa. 18 | P a g e . but he was not a bright student. who dared to think ahead of their time. Sunil used to help her a bit after school time.SUNIL BHU Sunil Bhu belong to Junoon category.P. His mother managed to open a restaurant called kamalika and it was a popular place.FAR AWAY FROM THE MADDING CROWD. But there was no great ambition to get in to the fast lane.
no one knew much about it in India. so it was a very good learning experience. Making a cheese is really a family business. began in Diksmuide. cheese was quite scarce. But he never left the hope he kept on trying and doing experiments. His mother gave him a small piece of land and a cow which was kept in the backyard of Sunil‟s house.thousands of miles away from life. He tried his luck at another farm nearby. 19 | P a g e . but Sunil never bothered about them. a closely guarded secret passed on from one generation to the next. Then the farmer Marc was starting out in cheese making at that time. But soon Sunil realized that conditions in India are different from Europe. After two years in Flanders. Meanwhile he again went to Belgium for short span of time. at the right time. Starting a business in your own country was like being a boss but in another country you are always at number two position. he travelled with him to Holland and France to see the techniques of making cheese. Sunil returned to India. but that did not deter Sunil.After reading the book far from the madding crowds by Thomas Hardy in school he suddenly changed his mind and got an idea of doing something related to cheese. every day Sunil milked that cow and make one ball of cheese. Life is really about being in the right place. with right person. Marc managed to open doors quickly and Sunil was ready to start it with implementing various methods to make cheese. Back in 1985. But things did not quite click. So he started working in friend‟s farm in Belgium to just get an experience. it was far easier to make cheese in Diksmuide than in Delhi because Indian milk is different. The owner of the farm asked him to come and pull out the weeds. Climate is different & taste buds are different. He started making cheese in India just to prove to the family that he had learnt something in the two years spent in Belgium. His friends used to laugh on him.
When some challenge come to you path accept it and don‟t make hasty 20 | P a g e . a famous gourmet food store in Delhi. focus on what you love. He went to that dairy next day and found that the dairy was as big as Belgium one. In 1994 at that stage Sunil was handling 500-600 litres of milk a day.in a commercial way. The process of making cheese involves physics. he asked the owner “where does this cheese come from?” the Italian answered from a dairy close by. Sunil bought some small machines and started off production of Mozzarella cheese. The business is self-sustaining.all the stuff Sunil never paid attention to in school. Working on a farm is very good but there are certain drawbacks recognize your limitations. Sunil‟s farm was way away from success. there is a growth factor. in 1989 he was in northern Italy eating pizzeria. chemistry.with no loans and liabilities. But in 1988 his farther passed away so the restaurant was shut down.a small homemade ball of cheese bearing a logo of Sunil‟s first cow. turning them in to 70-80 balls of cheese. Today flanders churns out between 500-600 kg of top class cheese every day. There he met the owner of the dairy and Sunil spent three months at the factory and learnt how mozzarella cheese was made. but it was hard manual labor. what you‟re good at.His friend knew the owner of steak house. That was the birth of “Flanders”. Sunil offered them his cheese and the owner asked him to make a hundred balls like this. This is probably the point at which Sunil started seeing himself as a businessman. There were 20-odd cows on the farm and the turnover touched 25 lakhs. Machines break down and u fixes it that‟s physics and every milk sample is checked in laboratory that‟s chemistry. Soon he started making five balls a day and each ball was sold for ninety-odd rupees.
But be passionate and dedicated and money will follow you. Work brings its rewards but at a fundamental level and beyond work there is a lifestyle. it has crossed the revenue of 5 crore.decisions just go step by step. Growth was happening but in the modest and organized way. 21 | P a g e . He was not at all a bright student but with positive thoughts you can make your own path. Suni‟s cheese business was growing with a brand. the point however is that the way in which sunil works would more or less remains the same.
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