Content for Ahmed Foods Website Client: Ahmed Foods Private Limited Karachi, Pakistan Prepared By: Island

d Position Marketing Solutions Submission Date: 22/12/2012

Content for Ahmed Foods Website

Prepared by: Island Position Marketing Solutions

Company Profile Ahmed Foods has always been a family affair, an enchanted blend between what is been manufactured and the people who chooses it; a history made of belief, diligence and passion that touches millions of hearts. The motivation is purely driven from the enthusiasm for tasty well-balanced cooking that each day feeds its desire to provide unique products which meets consumers changing needs. And with the passion it has for pleasure, well-being and joy of good eating, it has now transformed itself into a household brand. With a name that speaks for itself, Ahmed Foods entail a huge variety of own labeled products such as jams, jellies, marmalade, pickles, spices, pastes of spices, canned mughalai recipes, syrups, chutneys, ketchup, murrabbas, jelly crystals, custards, kheer mix, vermicelli, etc. It employs over 200 full-time skilled members alongside 1000 workers, and has 16 processes, which aim to provide quality assured and nutritious food products to its valued consumers. And by virtue of these practices, Ahmed Foods is now celebrated as a trustworthy and caring food brand, serving millions of consumers in Pakistan, Middle East, Europe, Kingdom of Saudi Arabia (KSA), Australia, Canada and United States of America. History Ahmed Foods was established in 1952, by late Al-Haj Shaikh Zameeruddin Ahmed, with a vision to spread the sweetness of love and to create a place where everyone can enjoy a healthy life. Ahmed Foods relishes the distinction of being the first food company from the Asian Sub-Continent to introduce packing methodology and is amongst the innovators who brought shrink packing, twist off packing, caning, bar coding and multilingual labeling systems to the Pakistani food industry. It also stimulated the use of Halal ingredients in the food-making process, for instance by manufacturing crystal jelly without gelatin, which signifies Ahmed Foods approach toward product standardization and to manufacture products as per the needs of the local consumers. Manufacturing of products remains the most significant phase for Ahmed Foods which is conducted under the supervision of experienced and proficient staff.

Content for Ahmed Foods Website

Prepared by: Island Position Marketing Solutions

Our Vision To facilitate people live healthier, by bringing well-being and the pleasure of eating into their daily lives. Our Mission Since the formation, Ahmed Foods believe that food is a pleasant and joyful experience, and is a form of sharing, caring and loving. And in order to make this experience worthwhile: Ahmed Food strives to offer delightful and healthier food products to its consumers. Ahmed Foods believes in nutritional model that locates simultaneously superior-quality ingredients and simple recipes developing unique five-sense experiences. Ahmed Foods intend to set up global standards for functional foods with high added-value, which carry enhanced nutrition and healthiness for consumers; and awards supremacy in chosen food products and countries with lofty growth for the company. Our Values Ahmed Foods is devoted to the highest values of corporate and social responsibility from right through its beginning. It is loyal to ethical business, activities, practices, sincerity, fair dealing and full obedience with all laws affecting its business.

Added Values Added values to shareholders, customers and to the community in which all social responsibilities are required are embraced by Ahmed Foods.

Content for Ahmed Foods Website

Prepared by: Island Position Marketing Solutions

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People Improvement Every human being has its own value. Therefore, Ahmed Foods places significance on development, security, individual dignity, patience and clearness. Amongst us, strong associations and a sense of humor will flourish.

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Significance of Consumers Ahmed Foods offers genuine satisfaction through its precious products which takes care of consumers health and happiness. That can be identified and measured by its ever growing consumer base.

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Quality is Fundamental Ahmed Foods has been fulfilling its own demand by providing best quality to its consumers. It will always certify best quality in every product which is always been at the heart of its business strategy.

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Determined for Innovation Innovation is one of Ahmed Foods vital strength for its sustained growth. Ahmed Foods welcomes employees, consumers and its stakeholders for suggestions to bring innovation in its processes and products.

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Passion Ahmed Foods is all about improving peoples lives, which ignites a passion for; improved consumer satisfaction; achieving goals; and for making contribution towards society; in everything it does.

CEOs Message We are committed to increase the well-being of consumers all over the world. The ultimate objective of the company is to generate core values for its stakeholders which are in accordance to ethical laws of business conduct, in order to nurture the professional progress of our employees and acquaintances, and to serve the communities in which we operate by contributing to their economic and social progress. We are extremely thankful for your interest in our range of food products, and we promise that we will keep on enriching your lives by providing healthier and tastier food products.

Content for Ahmed Foods Website

Prepared by: Island Position Marketing Solutions