MEDIA KIT

2009
刊例

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亚 洲 新 时尚 杂 志
New Asian Trends Magazine
 Part 1《 》介绍
Céci introduction

《 》是由中国北青传媒集团和韩国中央 m&b 集团联手打造的第一本倡导亚洲新时尚文化的

杂志，用独特的内容视角和专业的工作团队倾力打造《 》的巨大影响力，呈现给中国成百上
千万追求美丽与自信的女性读者。
Céci is the first magazine that advocate Asian new trends collaborated by Beijing Media
Corporation Limited and JoongAng m&b, which devotedly builds the huge influence of
Céci with unique view points and professional working team and present to the thousands of
Chinese female readers who pursue beauty and confidence.
1. 概述 Outline
2. 投资方介绍 Investor background
3. 杂志版块 Magazine section
4. 读者描述 Reader detail
5. 发行数据 Circulation data

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 概述
Outline

《 》读者第一主义杂志
Céci——one reader-orientated magazine putting the
readers on the top priority
《 》是第一本进入中国的韩国主流时尚杂志。以全新的视角、全新的打造手法，为东方女性
打造的亚洲新时尚女性杂志。自2008 年 6 月创刊以来，一直致力于倡导亚洲新时尚文化，以丰富的
内容、强大的发行、深入的推广迅速在激烈的女性杂志市场竞争中占据了有利形势。
《 》的核心读者人群是 22-35 岁，她们是具有良好的职业素养, 热爱生活、积极向上的女性，
她们聪明、活跃、挥洒个性，有自己独到的见解和审美观点，以良好乐观的心态对待一切事物, 她们
是追求个性与风尚的女性代表。
《 》立足北青传媒的雄厚根基，又拥有韩国强大的明星资源和品牌资源 , 在全国 40 多个城
市全面发行，以京、沪、穗为主的10 大时尚都市重磅出击。
《 》正以一道清新亮丽的风景，在众多的时尚类刊物中脱颖而出，呈现给中国成百上千万追
求美丽与自信的女性读者。

Céci is the first Korean mainstream fashion magazine to China, which is a female magazine
with Asian New Trends built for eastern females with brand new views and building skills. Since its
first publication in June, 2008, ceci has been devoting itself to the advocacy of Asian new trends
culture and rapidly occupies a favorable situation in the sharp market competition with its rich
contents, powerful publishing and intensive popularization.
The target readers of ceci are 22-35 years females who have good professionalism, positive
attitude to life, smart, vigorous, free and easy personalities. With their own styles and aestheticism,
they are optimistic to everything, also the representatives of females who pursue personality and
fashion.
Based on the solid foundation of Beijing Media Corporation Limited. and in possession of
powerful celebrity and brand resources of Korea, ceci is comprehensively published in more
than 40 cities of China and strikes in the top ten fashionable cities represented by Beijing,
Shanghai and Guangzhou.
Céci is standing out in numerous fashion magazines as a fresh and bright view to thousands of
Chinese female readers who pursue beauty and confidence.

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 投资方介绍
Investor background
韩国中央 m&b JoongAng m&b
北青传媒 Beijing Media Corporation Limited 韩国中央 m&b 是韩国最大规模的中央日报媒体网络 (JMN) 出版子公司，韩国出版市场的领先者。发行的《 女性中央》
《
、 》
、
北青传媒是中国最大也是盈利能力最强的跨媒体集团之一，拥有“ 十一报四刊两网站”的强大媒体资源，是中国内地传媒 《Lemon Tree》
、SURE》和《Cosmopolitan》等主导着韩国国内杂志出版市场。
《
企业香港上市第一股。以有影响力的名牌出版物、有活力的运营机制和有实力的专业人才形成了有竞争力的综合品牌。
JoongAng m&b is the publishing arm of JoongAng Median Network (JMN), Korea's largest media group. As a leading publisher
Beijing Media Corp is one of the largest multi-media corporations in China, with 11 news papers, 4 magazines, and in Korea, JoongAng m&b also puts out Women's JoongAng, Céci, Lemon Tree, SURE, InStyle, HEREN and Cosmopolitan.
2 websites. It is also the first mainland China media company to be listed on the Hong Kong Stock Exchange. BMC's
competitiveness is due to its stable of influential brands, dynamic operations, and an outstanding team.

韩国 杂志介绍
……
1994 年10 月，韩国《 》杂志创刊号创造了首次发售 3 小时内全部售完的神话，并因此一炮而红，在此后的15 年中《
， 》以
其独具的风格成为了韩国杂志的典范教材，时至今天， 《 》仍然是韩国销量第一、最受广告主青睐的杂志，并跻身时尚类杂志的第
一位。
2008 年 6 月《
， 》在中国正式创刊，在保持韩国版权成功的经营理念和营销经验上增加了更适合中国女性的内容，推出亚洲新

…… 时尚文化杂志。
In October, 1994, Céci Korea became an instant hit by selling the opening issue out in 3 hours. In the following 15 years, ceci
became the successful model of Korean magazines with its unique style. Today, Céci is still the magazine having the top sale
volume and most advertising attraction in Korea and ranks the top among fashion magazines.
In June 2008, Céci started formal publication in China, which increased the contents more localized on the basis of maintaining
the successful operation principles and marketing experiences of Korean copyright, publishing the magazine that is leading
new trends of Asia.

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 杂志版块
Magazine section
《 》的主要内容由“Beauty”,“Fashion”,“Lifestyle”三大版块构成：
Céci is formed by three parts: “Beauty”, “Fashion” and “Lifestyle”:

美容35%
Beauty

时装35%
Fashion

生活35%
Lifestyle

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 美容
Beauty

精致实用 Delicacy and practicality

在与读者分享国际流行的应季妆容、护肤新品和健康风尚的同时，
《 》的美容版块编辑将永
远以读者最关心的问题为中心，紧密结合 FASHION 版块、明星和专家资源，为读者量身定做真正适
合她们的美丽指导。
特色栏目
Editor's test 编辑亲身测试某种美容产品、
化妆工具或美容新品的优缺点，
并将最终的感受呈现给读者。
Dressing Bag 针对季节特点，每月为读者推荐几套最实用的化妆套装，对相关产品的必要性进行
详情说明。
Hair Order 邀请韩中两国明星的发型师出镜，涉及头发保养，头发造型，发型产品，韩式 DIY 等。
Star's Beauty Secret《 带你走进明星化妆间，分享他们的私家美丽心得。
》

By sharing internationally trendy makeup, new skin care products and health message with the
readers in each season, the editors of the BEAUTY part of Céci will always center on the most
concerned problems of the readers, providing most suitable beauty guidance for the readers
by closely cooperation with the FASHION part ,star and expert resources.
Columns and features
Editor's test Céci editors try out beauty products, make-up tools, or new beauty services to
provide an unbiased assessment to the readers.
Dressing Bag The season's make-up styles are put under the spotlight, and new
recommendations and tips on make-up are shared.
Hair Order Celebrity hairdressers from China and Korea give tips and advice on hairstlyes, hair
products, and hair care.
Star's Beauty Secret Céci takes readers into the dressing rooms of celebrities for a peek at their
beauty secret.

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 时装
Fashion

彰显个性 Distinctive personality

结合最新的国际流行资讯，以世界顶级品牌及中韩国际品牌为读者打造出具有东方魅力的着装风
格，强调国际流行点，强调具有个性的混搭，强调以明星为榜样的时尚品味，专业设计师和时装编辑
的现身说法让整本杂志更加实用与权威。
特色栏目
Style Battle 针对某一时装点，将两个明星的着装进行比较，时装与明星的结合令栏目更富趣味性。
Upgrade Your Look 时尚界专家或时装编辑出镜，以Q&A 的形式解答读者针对穿着方面的困惑。
Mix & Match 国际潮流与自身个案结合的时装搭配栏目，指导读者利用具有当季热门单品轻松制
造出极具个性的造型。
Class 以轻松的课堂形式介绍知名品牌的发展历程、代表性设计师、标志性产品和最新动态。
Combining the latest international prevalent information, Céci creats the orient glamour
style with the world top brands and international brands of China and Korea, emphasizes
international fashionable elements, personal mix &match and star-modeled fashion taste.
The advice from professional designers and fashion editors makes the whole magazine more
practical and authoritative.
Columns and features
Style Battle The spotlight falls on two celebrities, and the way they wear a certain fashion style is
compared. The combinationof celebrity and fashion is a big draw for the column.
Update Your Look A fashion industry expert or a fashion editor will give readers advice on the
different ways of wearing certain fashion items in the form of a Q&A.
Mix & Match The column that fuses international fashion trends with individual styles. Readers
can learn how to make use of the season's hottest accessories to create an individual style.
Céci Class A lively introduction and overview of a popular brand, fashion house, product, or
fashion designer.

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 生活
Lifestyle

品位独特 Unique taste

丰富的生活内容和专题介绍，通过女性所喜爱的汽车、珠宝、手表、数码产品等的介绍和职场话题，来更
好的装扮读者并帮助她们梳理自己的内心世界。
特色栏目
Star 独家深度采访当下最受读者喜欢、让她们时而欢笑时而哭泣的中韩最热明星。
Design 向读者推介当季最受女性青睐的数码产品、创意家电和室内装饰等。
Travel 富有亲历感的旅行栏目，以亚洲为主的特色书店、咖啡馆、画廊、博物馆等勾勒《 眼中的
》
多彩世界。
Career 个性鲜明的职场榜样和经验丰富的专家顾问共同参与，为白领女性提供新鲜实用的职场建议。
Through rich living contents and the introduction of special subjects, Céci dresses the readers better
and helps them clear their inner world through career stories and the introduction of automobiles,
jewelry, watches and digital products favored by females.
Columns and features
Star An in-depth interview with the most popular celebrities in China and Korea, who will share their
most heartfelt moments to both laughter and tears with readers.
Design Introducing the latest in digital products, household and office gadgets, as well as home
decor to readers.
Travel A travel column with a difference - the spotlight is on unique bookshops, cafes, galleries,
museums and other cultural hotspots especially for Asian country.
Career Professional career counselors and leading talents of different industries share their
experience, fresh insights, and good advice with our readers

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 读者描述
读者性别 Gender 读者收入 Income Reader detail
女性读者 88.2% 12001元 / 月以上
RMB12001+
7.6%
Female
男性读者 11.8% 8001-12000 元 / 月
RMB8001-12000
29.3%
Male
6001-8000 元 / 月
RMB6001-8000
39.7%
4001-6000 元 / 月
RMB4001-6000
10.8%
2001-4000 元 / 月
RMB2001-4000
8.6%
读者职业 Occupations 2000 元 / 月以下 4%
事业单位 / 医疗机关 / 公务员 13.35% RMB2000
National owned institution/medical organs/ public servants

外企 / 合资企业主管以上级别 44.28%
Foreign company/ joint venture directors or superior level
公司白领 21.59%
white-collar
个人平均月收入
personal average monthly income 8,770 RMB
私营业主或自由职业 10.64% 个人平均年收入
105,240 RMB
private owners or freelancers personal average annual income
学生 8.20% 家庭平均月收入
24,540 RMB
students family average monthly income
其他 1.94% 家庭平均年收入
294,480 RMB 《 》的主要读者群是 22-35 岁、
具有良好的职业素养、
热爱生活、
积极向上的女性，
她们聪明、
others family average annual income 活跃、挥洒个性，有自己独到的见解和审美观点，以良好乐观的心态对待一切事物、她们是追求个性
与风尚的女性代表。
22-35 岁
主要读者群 ：
25-30 岁
核心读者群 ：
消费习惯 Consuming habits 读者年龄 Ages 她们 ：美丽 聪慧 活跃 乐观
时装
fashion
86.47% 20-25 岁
20-25
22.7% 她们对《 》
的评价 ：
护肤品
skin care
72.35% 26-30 岁
26-30
35.2% 一本真实介绍韩国明星和时尚的杂志
一本潮流与实用相结合的杂志
彩妆、香水
cosmetics and perfume
46.28% 31-35 岁
31-35
25.9% 一本更适合亚洲人时尚的杂志

鞋子手袋 37.22%
shoes bags and accessories
35 岁以上
Above 35
16.2% 一本可以伴随我们生活的杂志
一本品质精良、内容独特的杂志
珠宝手表
jewelries and watches
28.40% The target readers of Céci are females of 22-35 years old who have good professionalism,
positive attitude to life, smart, vigorous, free and easy personalities, original opinions and
aesthetic point of view and favorable and optimistic mood to everything; in other words, they
are the representatives of females who pursue personality and fashion.
生活爱好 Interests 教育程度 Education Main readers: 22-35 years

购物
shopping
87.56% 硕士博士
grad&higher
18.2% Core readers: 25-30 years
They are beautiful, smart, active and optimistic.
阅读
reading
53.40% 大学本科
university
59.5% They have the following assessments to Céci:
A magazine truly introducing Korean stars and fashion
听音乐
listening music
67.15% 大专
college
18.3% A magazine combining trend and practicality
旅游
travelling
42.87% 高中／中专 4% A magazine more suitable for Asian fashion
senior middle school A magazine accompanying our lives

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 发行数据
2009 计划发行总量Total : 550,000 册 Circulation data
发行比率Ratio
订阅
10.85%
Subscribe:
零售
Retail: 86.5% 赠送
Present: 2.65%
区域分布Area-distribution
华东总量
East China: 36.31%
华北总量
20.51%
North China: 19.7% 华南总量
South China:
发行渠道Circulation-channels
东北总量
Northeast
China:
8.88%
西南总量
Southwest
China:
7.04% 4.21% 3.35%
西北总量
Northwest
China:
华中总量
Central China:
零售摊点
Retail 69% 连锁超市
Chain super market 11.5% 商业中心区连锁书店
Chain book store 6%
华东地区 华南地区 华北地区 华中地区 西南地区
East China: South China: North China: Central China: Southwest
西北地区
Northwest
东北地区
Northeast
地铁
Subway 5.5% 机场
Air port 4.5% 网络
1.5%
Online
其他
Others 2%
China: China: China:
上海 101200 册 广州 60500 册 北京 92400 册 武汉 6600 册 成都 13200  册 西安 8800 册 沈阳 19250 册

杭州 22660 册 香港 22275 册 石家庄 7700 册 郑州 6050  册 重庆 12100 册 乌鲁木齐6600 册 大连 13200 册

南京 12650 册 深圳 17490 册 天津 5830   册 长沙 5775 册 昆明 5775   册 兰州 3410 册 哈尔滨 9130  册 北京Beijing 上海Shanghai 成都Chengdu 广州Guangzhou 深圳Shenzhen
厦门 11000 册 南宁 5225   册 呼和浩特3575  册 贵阳 5500 册 银川 2310 册 长春 7260 册

济南 8250  册 海口 2860  册 太原 3300   册 拉萨 2145 册 西宁 2035 册

福州 6600  册

温州 6600  册

青岛 6050  册

宁波 6050  册

苏州 5225 册

无锡 4840   册 武汉Wuhan 重庆Chongqing 青岛Qingdao 杭州Hangzhou 香港Hongkong

南昌 3300 册

合肥 3025 册

威海 2255 册

华东总量 华南总量 华北总量 华中总量 西南总量 西北总量 东北总量

Total: Total: Total: Total: Total: Total: Total:
199705 108350 112805 18425 38720 23155 48840
copies copies copies copies copies copies copies

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 Part 2 多元化营销
Diversified marketing

市场活动
品牌推广 Marketing activity
Brand promotion

多渠道展示
Multi display

特别策划
Special planning

《 》致力于打造立体化的客户合作营销模式，将杂志内容和发行与多种营销方式结合，创造
别册 与客户共同发展的合作环境。
Supplement
Céci works on setting up a marketing model with customer in different ways, integrating
contents and distributing together, creates a win-win cooperation environment for both
parties.
1. 市场活动 Marketing activity
2. 品牌推广 Brand promotion
网站／俱乐部 3. 多渠道展示 Multi display
Website/Club 4. 部分合作广告客户 Some clients of advertising
5. 特别策划 Special planning
6. 别册 Supplement
7. 广告报价 Advertising quoted price
8. 广告要求及联系方式 Advertising requirement

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 市场活动
《
线下活动可以最直观有效地加深品牌印象， 》自创刊以来非常注重与读者之间的互动，针对不同的品牌与受众群体策划不同
Marketing activity
的市场活动，为客户提供多样化的增值服务。
Below-the-line activities are the most intuitive and effective ways to deepen the brand image; Céci paid much attention to the
interaction with the readers since the first publication and planned different market activities to connection with different brands
and audiences so as to provide diversified value added service for the clients.

“ 别样的你 别样的首尔 ”
《 “ 别样的你 , 别样的首尔”体验活动, 读者报名已经突破 500 人 , 入围选手在北京、
》杂志社与韩国首尔观光公社联合举办的 “ 读者评刊”见面会活动
上海两地举行选拔面试活动，11 月25 日, 在北京 咖啡厅举办了“ 别样的你 别样的首尔”体验活动现场选拔赛, 进行了此次活动 《 》一直奉行读者第一主义 , 定期举办读者见面会, 收集读者意见和建议，就杂志的编辑内容，征求热心读者们的意见和建议，
的评选．北京和上海地区选出的优胜者将免费赴首尔体验韩国风光及整形美容。 拉近杂志与读者之间的距离，可以最真实有效的征询杂志的读者反馈，使内容更加实用和有针对性。

“Different you, different Seoul” “Reader evaluation” meeting

The “Different you, different Seoul” experience event jointly held by the ceci magazine and the Seoul Tour Commune already Céci always holds the “readers-first” principle. And regularly hold readers meeting for collecting the suggestion and advice from
has enrolled more than 500 readers. The contestants have joined the selection and interview in Beijing and Shanghai. On 25th the readers. Asking the suggestion and advice about the editorial and layout design of the magazine from enthusiastic readers.
November, the tryout of the “Different you, different Seoul” experience event was held in 2008 Céci Café Beijing.The winners By actually and effectively collecting the feedback from the readers, Céci could make the later contents more practical and
experienced Korean scenery and plastics in Seoul for free. targeted.

上海参与者合影

北京参与者合影

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参与 2008 亚洲小姐竞选纳爱斯中国内地总决赛
2008 年10 月《
， 》参与在天津举办的“2008 亚洲小姐竞选纳爱斯中国内地总决赛”活动，
此项赛事的合作代表着《 》 参与“ 清华大学总裁论坛”
举办全国大型活动的开端，同时与天津电视台建立了09 年的战略合作意向。 《 》与清华大学合作“ 清华大学总裁论坛”活动, 参与活动的人群均为高端管理人才，与会人员对《 》产生了浓厚兴
Joined in “2008 Miss Asia campaign, final of Cnnice Mainland China” 趣，仔细阅读，得到认可。
In October 2008, Céci joined in the activity of “2008 Miss Asia campaign, final of Cnnice Mainland China”. The cooperation of Joined in the “President BBS of Tsinghua University”
the competition was the beginning for Céci to hold national event. Meanwhile, Céci established strategic cooperation intention Céci cooperated with the Further Education Institution of Tsinghua University to hold the “President BBS of Tsinghua University”. The
in 2009 with Tianjin Television Station. high-end management elites joined in the activity to interested in ceci, carefully read and accepted it.

参与“ 单身 party”主题活动 参与HOLA 特力屋积分换礼活动

2008 年11 月《
， 》参与搜狐 Chinaren 的“2008 单身派对”活动。本次活动吸引了100 位搜狐网站活跃网友参与活动，很多网友 2008 年 8 月开始，
《 》与 HOLA 特力屋联手，进行 HOLA 会员积分换礼活动，同时，在 HOLA 全国各店进行杂志展示，用于客
对《 》表现出了浓厚的兴趣。
《 》与搜狐 Chinaren 还建立了合作关系，代表着《 》与网络媒体合作的良好开端。 户休息区，及礼品台包装区域的阅读和摆放。HOLA 还为其会员邮寄信封背面印制《 》形象广告的信件，到达 HOLA 60 万会员。
Involved in the activity themed “single party” Joined in “points for presents” activity of HOLA
In November 2008, Céci joined the “2008 single party” held by SOHU Chinaren. It has attracted 100 active SOHU online fans and From August 2008, Céci and HOLA organized HOLA member “points for presents” activity. Meanwhile, HOLA exhibited
many of them showed the interest in Céci. By establishing cooperative relationship with SOHU Chinaren, Céci means good magazines in chain stores national-wide by providing the magazines for reading and placement in client resting areas and gift
beginning with internet media. packing areas.

22 23
 品牌推广
Brand promotion
《 》一直在加强自身杂志宣传，通过不同的媒体平台，将报纸，广播，电视，网络宣传进行策略的结合，大规模的宣传《 》
亚洲新时尚的理念，有效提升广告客户的投放价值。
Céci always strengthen self propaganda through different media platforms such as newspaper, broadcast, television and
network to publicize the idea of Asian new trends of Céci in a large scale, thus more effectively enhancing the launching value
of the advertising clients.

平面媒体 ： 《 》经常在不同报纸、杂志刊登自身的形象广告。 机场 ：机场针对人群素质较高，因此《 》非常注重机场的广告宣传。

Print media : ceci frequently publishes the advertisements with the image in different newspaper and magazines. Airport : people in the airport generally have higher quality, so Céci pays more attention to the advertising in the airports.

户外路牌 ：北京、上海、广州等城市的黄金地段进行户外宣传推广。 商场 ：《 》在北京、上海、广州等一线城市的大型商场的品牌推广 。

Outdoor guidepost : Céci performs outdoor propaganda and popularization in the prime sites of big cities, i.e. Beijing, Shopping mall : Céci has brand popularization in the large shopping malls of Beijing, Shanghai, Guangzhou
Shanghai and Guangzhou. and other first-line cities.

地铁灯箱 ：地铁人流量非常大，在北京、上海等地的重要地铁站都有《 》大面积的宣传。 广播、

电视、 《
网络媒体： 》与电视台、广播、网络等均有合作，并建立了长期良好的合作关系。
Subway lamp house : the subway has great stream of people, large-area propaganda of Céci covers the important Broadcast, television and network media : Céci cooperates with television stations, broadcasts and also network
subway stations of Beijing, Shanghai and other cities. and also establishes long-term favorable cooperative relationship with them.

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多渠道展示
Multi display
《 》通过多元的发行网络、丰富的渠道展示让读者随时都可以看到杂志形象，包括咖啡厅、酒店、写字楼、美容院、高档会所、机
场 VIP 候机厅等场所。针对性的展示杂志可以让广告直接传递到品牌受众人群。
Through diversified issuing networks. Abundance of exhibition channels such as cafés, hotels, office buildings, beauty salons,
high-grade chambers, VIP waiting hall of airports and other occasions, Céci presents its magazine image to the readers at any

展示渠道示意图Display-sketch map

居住地报亭、
书店
Newsstand and bookshops CéCi 驿站，CéCi 咖啡 超市 咖啡厅 美容院
Céci magazine stands and café stands
高档美容院展示、
订阅
Subscriptions from high-end 发行区域地铁机场销售
beauty centers and salons
Distributors sales In metro stations and airports

高档咖啡厅展示
High-end cafés 高档会所展示
Displays at high-end venues

四、
五星级酒店展示
目标读者 高档写字楼征订
Displays in four and five star hotels Target Subscription sales

readership 机场 书店
全国机场VIP 候车室展示 女子俱乐部展示、
活动
VIP lounges in all airports across China Displays at women’s clubs and events

网络、
电视跨媒体互动 大型连锁超市销售
Interactive platforms on internet and TV Convenience stores and supermarket chains

联通移动 VIP 室展示订阅

Subscriptions from China Unicom mobile VIP room

高档会所 VIP 候车室

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 部分合作广告客户
Some clients of advertising

28 29
 特别策划
《 》
专业的软文策划团队有着出色的软文制作水平，针对不同客户产品的市场需要、结合杂志自身特点与读者的兴趣、配合编辑化的文字
主题与高品质的视觉图片，给读者传递产品的核心价值，体现品牌的主题精神，无形中加深读者记忆，帮助客户达到出色的推广目的。
The professional advertorial team of Céci has excellent product level. It can transmit the core value of the products to the readers,
and reveal the theme spirit of the brand with editorial characters and high-quality visual pictures to connection with the market
needed, the self characteristics of the magazine and the interest of the readers, thus intangibly deepen the memory of the
readers and help the clients to reach the excellent popularization goal.
Special planning

• Beauty

• Fashion

• Lifestyle

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 别册
Supplement

2009 将推出最受读者关注的三大别册
In 2009, Céci will publish three supplements that draw
the most attention of the readers
4 月, 美容别册:
附送最新鲜的美白资讯、最权威的产品试用报告，跟读者分享不同肌肤的美白方法。
6 月, men ：
丰富的男士搭配指南时尚而有内涵，让男人的品味因为你的选择而改变。
9 月, 韩式休闲别册：
国内几大城市最具特色的韩式消费指南，服饰、美容、美发…
April, beauty supplement
Through the attached latest whitening information and the most authoritative product trial
report, Céci shares the whitening methods for different types of skin with the readers.
June, men Céci
Different ways for men to be fashionable and intensionable, making their style changed
because your recommendations.
September, Korean leisure supplement
The most characteristic Korean consuming guide in several big cities of China--fashion, beauty,
hairdressing, etc.

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 广告报价
Advertising quoted price
正 刊 别 册
版位 Position
Main Book Supplement
价格 Price 版位 Position 价格 Price
单页 Full Page 人民币 RMB 美金 USD 单页 Full Page 人民币 RMB 美金 USD
第一目录对 First FP Facing Content Page 175,000 25,735
第一目录对 First FP Facing Content Page 240,000 35,294
第二目录对 Second FP Facing Content Page 160,000 23,529
目录对页 Facing Toc 228,000 33,529
内页 Full Page 128,000 18,824
版权对页 Facing Publisher 220,000 32,353
封底 Outside Back Cover 250,000 36,765
编语对页 Facing Editor's Note 210,000 30,882
服装开篇旁单页 Facing First Fashion Column 178,000 26,176 跨页 Double Page Spread 人民币 RMB 美金 USD
美容开篇旁单页 Facing First Beauty Column 168,000 24,706 第一跨页 First DPS 318,000 46,765
生活开篇旁单页 Facing First Feature Column 158,000 23,235 第二跨页 Second DPS 298,000 43,824
杂志前1/3 单页 Within the first 1/3 of the magazine 138,000 20,294 第三跨页 Third DPS 258,000 37,941
杂志中间1/3 单页 Within the middle 1/3 of the magazine 128,000 18,824 第四跨页 The Fourth DPS 228,000 33,530
杂志后1/3 单页 In the last 1/3 of the magazine 118,000 17,353 普通跨页 DPS 198,000 29,118
封三 Inside Back Cover 210,000 30,882 封底里跨页 Inside Back Cover Spread 218,000 32,059
封底 Outside Back Cover 340,000 50,000
跨页 Double Page Spread
广告刊登须知 Advertising Notice
第一（ 美容 / 服饰）跨页 First Beauty/Fashion DPS 460,000 67,647
第二（ 美容 / 服饰）跨页 Second Beauty/Fashion DPS 450,000 66,176
附加服务费 ：任何指定版面要求，需加收广告费15%。付帐期限 ：刊登 ● Surcharge: Any specific position request will be charged 15% of advertising fee. Payment
第三（ 美容 / 服饰）跨页 Third Beauty/Fashion DPS 438,000 64,412 terms: 30 days before publishing date.
前 30 天付款。
第四（ 美容 / 服饰）跨页 The Fourth Beauty/Fashion DPS 400,000 58,824 ●本刊有权根据编辑内容需要安排广告版面。
● CéCi China has the right to arrange the position of advertisement according to editorial
目录前跨页 Before Content 380,000 55,882 pages.
●全部广告须经本刊认可, 本刊有权拒绝任何违法广告。
All advertisements are subject to approval of CéCi China. CéCi China has the right to refuse any
目录后跨页 DPS After Toc 358,000 52,647 ●广告客户需按中国《 广告法 》规定交验有关证件。
illegal advertisement.
服装开篇前跨页 Before First Fashion Column 338,000 49,706 ●广告客户需按本刊要求提供正确尺寸的广告分色片, 包括彩色打样。
●All advertisers are required to supply all appropriate documentation in accordance with
美容开篇前跨页 Before First Beauty Column 328,000 48,235 ●广告客户须对其雇员或广告代理公司提交本刊的所有广告图文资料 China’s Advertising Law.
承担全部知识产权责任 , 确保其没有任何侵权行为, 并须在任何因此发
生活开篇前跨页 Before First Feature Column 280,000 41,176 ●Customers should provide advertising film in the right size with prototype according to the
生的纠纷或诉讼中承担全部责任与费用 ( 包括但不限于律师费)。 requirements of CéCi China.
封面明星栏目前跨页 Before Cover Star 260,000 38,235
广告图文资料若有错误 , 本刊概不负责。任何广告图文的修改须提前发 ● Advertisers warrant CéCi China that they shall be fully responsible for all copyright infringement
杂志前1/3 跨页 Within 1/3 of the magazine 248,000 36,471
and any violation of the law arising from or in connection with any advertising material provided
刊日45 天书面提交 , 否则将不予接受。
杂志中间1/3 跨页 In the middle 1/3 of the manazine 228,000 33,529 ●物料延迟交送 : 对已经预约版位却未在广告截稿期内提交物料的广 by advertisers or its agencies, and shall indemnify and hold harmless CéCi China from all claims
杂志后1/3 单跨页 In the rest 1/3 of the magazine 220,000 32,353 告客户, 本刊有权重复使用前一期的广告样稿 , 广告客户需按原规定价 against CéCi China or losses

封底里跨页 Inside Back Cover Spread 318,000 46,765 incurred by CéCi China (including but not limited to the attorney fee) under all circumstances.
格支付全额广告费。
CéCi China is not responsible to any errors in the picture and text materials. Written explanation is
其他 Others ●本刊在广告刊出后有权处置广告资料。如需收回该部分资料, 广告客
required for
户或广告公司必须书面通知本刊 , 在给予必要关注的前提下, 若广告资
1/2 版内页 1/2Page 84,000 12,353 any change in the advertisement, in 45 days advance the publication date.
料遗失或损坏本刊概不负责。
1/3 版内页 1/3Page 73,000 10,735 ●Delay material delivery: For those advertising clients who have confirmed the position
●所有化妆品、药品与食品广告均须在广告画面中标明健康 / 卫生批号。 bookings, but fail to submit the advertising materials before the material deadline, samples used
1/3 版权页 1/3 Copyright Page 108,000 15,882 ●所有软宣须在页角上方标注“ promotion”字样。 on the previous issue will be automatically used by CéCi China at the original full rate.
封面故事 8 页 Cover Story 8PS 928,000 136,471 ●广告用语用字应符合普通话和中文简体规范汉字的要求按本刊公布 ● CéCi China preserves the right of dealing with art works after publication. If the documents are
尺寸提供 4 色菲林及彩色打样，因提供不符合尺寸的菲林而耽误时间 needed by advertisers, CéCi China must be informed with written notification. In the conditions
由提供方负责。 of necessary care, CéCi China is not responsible for missing or attainting documents.
●For Cosmetic, Medicine and Food advertisements, the health/hygiene certificate number
must be shown in the advertisements.
●The word “CéCi promotion” will be placed above in which CéCi opinion stimulates
注：报价中人民币与美金汇率 6.8 ：
1，具体合作时以当时汇率为准 editorial.
●The expressions and characters used in advertisements shall follow the requirements for
Remark: Mandarin and of simplified standard Chinese characters Four-color film and color designs
Should CéCi China accept payment in USD, it will be settled at the exchange rate issued by PBOC on the day of payment. should be provided in the size required by this magazine. The supplier should be responsible for
Any special format production cost is not included in the advertising rates. any time delay arising from the inappropriate provision of film

34 35
广告操作要求
Requirement

广告操作时间表 Advertising schedule 广告尺寸 Advertising Size

月份 Month 出版时间 Publication date 合同截止时间 Contract ate 物料截止时间 Material ate

1 08.12.20 08.11.18 08.11.26

2 09.01.20 08.12.18 08.12.26

3 09.02.20 09.01.18 09.02.03

4 09.03.20 09.02.18 09.02.26

5 09.04.20 09.03.18 09.03.26

6 09.05.20 09.04.18 09.04.26

7 09.06.20 09.05.18 09.05.26

8 09.07.20 09.06.18 09.06.26 全页装订尺寸 竖半版装订尺寸 横半版装订尺寸

9 09.08.20 09.07.18 09.07.26 Trim size / 全页净尺寸 Trim size / 全页净尺寸 Trim size / 全页净尺寸
275mmX214mm 275mmX107mm 138mmX214mm
10 09.09.20 09.08.18 09.08.26
Bleed size / 全页出血尺寸 Bleed size / 全页出血尺寸 Bleed size / 全页出血尺寸
11 09.10.20 09.09.18 09.09.26
281mmX220mm 281mmX110mm 141mmX220mm
12 09.11.20 09.10.18 09.10.26

广告操作要求 Mechanical Requirements

●技术要求 : 请按时提供四色广告软片及光盘 , 并附彩色打样。 ●Technical requirement: Four- color film & MO and the color design should be provided on time.
●印刷网线 : 175 线 / 英寸 ；精度 350dpi 以上。 ●Reticle: 175 lines/inch;Precision: above 350dpi.
●出血尺寸: 上、下、左、右各3mm。 ●Bleed Size: 3mm for all the single sides.
●跨页广告中间留14mm 胶钉位。 ●For double page spread ,allow 14mm across the gutter (7mm on each side of the gutter)

特殊形式广告 Special Orders

跨页装订尺寸 竖 1/3 版装订尺寸 横 1/3 版装订尺寸
●特殊形式广告包括特殊尺寸和特殊工艺, 如折页、插页、广告别册、多 ● The special orders would include different size or special production treatment, such as
Trim size / 全页净尺寸 Trim size / 全页净尺寸 Trim size / 全页净尺寸
页广告、特殊印刷和特殊纸张等; gatefold, inserts, supplement, multiple-page advertisements, special inks and paper.
● All the special orders are available on contract basis, the rate will be negotiated separately 275mmX428mm 275mmX71mm 92mmX214mm
●特殊形式的广告订单须根据制作工艺单独协商价格及另行签署正式
合同。
according to special production treatment. Bleed size / 全页出血尺寸 Bleed size / 全页出血尺寸 Bleed size / 全页出血尺寸
● The special orders must be discussed in advance to confirm mechanical feasibility and final 281mmX74mm
●特殊形式广告须提前协商以保证其技术上的可行性及最终印刷效果。 281mmX434mm 95mmX220mm
quotation.

36 37
 亚洲新时尚的引领者
www.cecichina.com

广告总代理
北青茜茜广告（ 北京 ）有限公司
北京总部Beijing
电话Tel :  010-58794823
传真Fax : 010-58794227-253
地址 ：北京市朝阳区建国门外大街乙12 号双子座大厦东塔 27 层
Add : 27th Floor,Twin Towers(East Tower),Jianguomenwai Avenue,Beijing,China
邮编Post Code : 100022

上海办事处Shanghai office
电话Tel : 021-62123973
传真Fax : 021-62121971
地址 ：上海市镇宁路 545 弄16 号
Add : NO16,Lane 545,Zhenning Road,Shanghai,China
邮编Post Code : 200050

香港Hongkong
香港地区广告代理Hongkong agency
百讯达传媒代理（ 香港）有限公司
Publicitas Hong Kong Limited
电话Tel : 852-25161001（ 总机 ） 852-25161515（ 直线 ）
传真Fax : 852-25283260
地址 ：香港北角英皇道 338 号华茂交易广场二期 26 楼
Add : 26/F,Two Chinachem Exchange Square 338 King's Road ,North Point,Hong Kong

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