Business Plan & Feasibility Study

Poultry Farm- Business Plan & Feasibility Study
Business Plan Prepared December 2012 Prepared by Mithun Maitra

Business Plan & Feasibility Study

Poultry Farm - Business Plan & Feasibility Study Contents
1. Introduction 2. Executive Summary 3. Business Description 4. Market Research 5. Competitor Analysis 6. Sales and Marketing Plan 7. Operational Plan 8. Financial Plan and Projections 9. Entrepreneur’s Bio-data 3 3 5 6 7 7 8 9 20

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Business Plan & Feasibility Study

A business plan clearly sets out the objectives of business (the self-sufficient school). It states exactly how the business intends to operate and how it will become profitable. A good business plan will keep anyone focused on his objectives. It will help him plan for the future, because he will have already planned his activities. It will lay down a budget and predict future cash-flow so that he will stay on-track in his drive towards the goal of a self-sufficient school. It will also help someone identify areas that he might have overlooked or areas that require more thought and planning.

Executive Summary
The Bangladeshi economy is highly dependent on the import of goods and services to meet the domestic demands in the country. A large component of the imports consists of a variety of food products, ranging from agricultural products, canned goods and poultry. As a result, the government has been on a constant lookout for ways to negate this dependency and become self-sufficient. Poultry farming was introduced to serve this purpose. The proposed business model in this document has many similarities to various poultry firm. The plan emphasizes on the importance of the eggs produced at the poultry farm be of premium quality and that it should clearly differentiate itself with its larger size and weight. The major market that has been identified for the purpose of this study is the domestic market. The reason being that a product of this nature should ideally command a premium price to generate a reasonable return on the investment. The importance of a sound management and adhering to fundamental business principles is also highlighted. The plan identifies the high investment cost and the high cost of chicken feed as the biggest impediment for the success of the proposed poultry farm.

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Business Plan & Feasibility Study

Financial Summary
Financial Highlights
The proposed investment in this plan is financially feasible. The Net Present Value is negative at BDT 228,280.92 over a period of 3 years and has a payback period 4+ years. The IRR of the project is -3%. Following are some financial highlights for the projected 3 year term.

Business Objective
Some important objectives of the proposed business should be to: 1. Introduce the product to a niche market where the eggs will fetch the highest average price. 2. Develop a sustainable business, able to survive off its own cash flow 3. Increase income and job opportunities for the people and bring diversification to land-based economic activities. 4. Give confidence to the general people to invest and engage in similar commercial ventures. 5. Seek and secure the required funds to finance the proposed plans. 7. Become a reliable and stable and supplier of eggs. 8. Ensure that the potential customers are informed of the product's unique attributes. 9. Develop the range of markets, and opportunities for consumption of the locally produced eggs and encourage participation, understanding and engagement. 10. Generate a reasonably good return on investment to the investors within a reasonable amount of time through sustainable and eco-friendly investment practice

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Business Plan & Feasibility Study

Description of the Farm
This is a sole proprietorship business where the main activity of the firm is to provide quality product through the Dhaka city. I will collect chicken and eggs from different producer near to Dhaka city especially from Narayangonj. Chicken and eggs will be distributed to restaurant, super shop, hotel, community center, and bakery and catering houses around Dhaka city. Prolong the sufficient supply to the customer is one of my most important purpose. I want to supply extend area of Dhaka city with affordable price. a) Name: Sonargaon poultry farm b) Address of the firm: Factory: Chasara, Narayangonj. Office: 8/1 bus-stand road, Narayangonj 1. Owners’ equity of the project: It is mainly a sole proprietorship business.

2. Details of entrepreneur: Name Address and Tel
Mithun maitra Chasara, Narayangonj, 01676284858

Share of partnership

Owner come manager

The Product
The eggs produced at the poultry farm should be of premium quality and shall differentiate itself with its larger size and weight. The eggs produced in the farm will be of 60g per egg compared to common imported white eggs of 45g per egg. The eggs will be produced in an environmentally friendly manner. The price of the eggs will be competitive considering the high quality and freshness of the eggs in comparison to the price of imported eggs of the same quality.

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Business Plan & Feasibility Study

The proposed farm will have the capacity to produce 250 eggs per day, and eggs shall be sold to the market at BDT 8 per egg in the first year of operations. To ensure a non-stop stable supply of eggs to its customers, one rearing house and another layer houses (26' x 36' each) shall serve to maintain a continuous supply.

Once the product is introduced, small businesses which are more organized in this kind of production and distribution may see the opportunity and seize it before the product is firmly established in the target markets. Other forms of competition will emerge from importers of similar size and similar quality eggs. However, the key target market for the locally produced eggs would normally be high quality local produce.. Hence, competition will be limited and prospects for locally produced eggs are expected to remain good.

Training & Development
The management should always inspire and respect the employees by recognizing their merit. It should always be the management’s belief that employees should be adequately trained and compensated. Personnel training and remuneration should be regularly reviewed to keep up with market developments and to keep staff motivated. Competition in the long run can affect staff turnover and hence sufficient emphasis on staff training is critical to maintain stability in the operations.

Market analysis
Bangladesh is an over populated country. So, there is no equilibrium between demand and supply and more or less suppliers fail to satisfy the customers. Most of all, in food business if it is daily product there is no loss. So there is a great prospect being succeeded. Each and every people need chickens and eggs. Eggs are the ingredients of cake, bread, omelet etc. So restaurant, bakery, hotel, community centers needs eggs and chickens every day. As the different customers have high demand of chickens and eggs we have a high prospect of success.

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Business Plan & Feasibility Study

Market Needs
The target market prefers premium quality eggs whose origins are familiar to them. Quality, fresh produce coming from known environments have an edge over similar products imported from unfamiliar producers. The concept of 'ethical purchasing' and 'positive buying' would be an important driving force in making purchasing decisions at high end resorts. The facts that the eggs purchased contribute to job creation in the community and empowerment of women or contribute to the betterment of other disadvantaged people are very important factors taken into consideration in the target market.

Strategy and Implementation Marketing Plan
The eggs farmed at the poultry farm should be emphasized as being of premium quality and distinguish themselves with its larger size and weight of 60g per egg compared to common imported white eggs of 45g per egg. The fact that the eggs are produced in an environmentally friendly manner must also be highlighted.

Pricing for the eggs should ideally be market driven based on the weight of the egg and the targeted market segment. Its pricing structure should be based upon the targeted clientele and a survey of egg suppliers and their prices in Bangladesh. For the purposes of this study, we have assumed the tourist market as the key market and estimated a selling price of BDT 8 per egg in the initial year of production. The price of the eggs

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Business Plan & Feasibility Study

are highly competitive considering the high quality and freshness of the eggs when compared to the price of imported eggs of the same quality.

For the purposes of this study, it must be noted that the cost of feed has been assumed to at 50% lower than the actual cost of feed, if imported. It would not be possible to maintain a selling price of BDT 8 per egg unless cost of feed is minimized by 50% or a subsidy or a grant is given to the poultry farm.

Brochures and documentaries should be prepared capturing the farming process and benefits of the farm to the local community. Such material should be carefully packaged and distributed to the Dhaka city and other targeted places Invitations should be sent to the resort managers and other key staff to visit the farm and experience the role the farm plays in the community. This could be used as a good opportunity to negotiate contracts and impress them to associate with the farm in providing technical and financial support.

It is unlikely that a farm of the proposed size in this plan would require several distribution channels to sell its produce. Networking with one or two resorts will be sufficient to ensure that the entire production will be purchased by them. Any excess stocks could be sold to the island community at a similar rate.

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Business Plan & Feasibility Study

Financial Plan
Sales Forecast: 1st year
Unit Sales Eggs Chicken meat Price Per Unit Eggs Chicken meat Sales Eggs Chicken meat Total Sales Direct Cost Per Unit Eggs Chicken meat Direct Cost Eggs Chicken meat Total Direct Cost Gross Margin Gross Margin % 64710 0 BDT 7.00 BDT 0.00 BDT 452970 0.00

2nd year
91356 370 BDT 7.50 BDT 110.00 BDT 685170 BDT 40700

3rd year
91356 400 BDT 8.00 BDT 120.00 BDT 730848 BDT 48000 7,78,848 BDT 3.46 0.00

BDT 4,52,970 7,25,870 BDT 3.40 0.00 BDT 3.42 0.00

BDT 220014 BDT 3,12,438 BDT 3,16,092 00 00 00 BDT 2,20,014 BDT 3,12,438 BDT 3,16,092 2,32,956 52% 4,13,432 57% 4,62,756 60%

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Business Plan & Feasibility Study

Sales by month
50000 45000


25000 20000 15000 10000 5000 0 1 2 3 4 5 6 7 8 9 10 11 12

About the Sales Forecast
Due to the nature of this business, egg production can only commence from 3.5 months onwards. Egg production will continue for 12 months and then a new cycle will commence thereafter. It is assuming that the proposed investment will include 2 farms of 300 Birds each, with planned production cycles starting immediately one after the other to ensure a stable supply of eggs to the market. It is estimated that each cycle of 300 Birds will produce 250 eggs per day. Income is also expected from sale of chicken for chicken meat at the end of each cycle.

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Business Plan & Feasibility Study

Personnel Plan
Personnel Table Year 1
Manager Administrator Contract labor total BDT 48,000 24,000 12,000 BDT 84,000

Year 2
52,800 26,400 13,200 91,000

Year 3
56000 28000 14000 98,000

About the Personnel Plan
It is assumed that a total of 8 employees will be sufficient to operate a poultry farm of 350 Birds.

 • •

01 Manager who shall be responsible for the daily management of the farm site. 01 Administrator to assist the Manager in the management and financial Areas. 06 Contracted labor to undertake the daily farm work including cleaning, Feeding and other minor work.

 Contracted labor can be utilized on roster basis.

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Business Plan & Feasibility Study

Budget Table Year 1
Expenses(BDT) Salary Employ related Marketing and promotion Rent Utilities Office suppliers Packaging vaccination 84,000 3500 15000 17500 7500 6000 12000 13000

Year 2
91,000 3550 22000 17500 7500 10500 20000 13000

Year 3
98,000 3800 25000 17500 7500 12000 23000 14000

total Major purchase Poultry shed Component & equipment’s total










Loans and Investments
Loans and Investments Table 1st year
Equity investment Total amount BDT 4,00,000 BDT 4,00,000

2nd year
BDT 00 BDT 00

3rd year
BDT 00 BDT 00

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Business Plan & Feasibility Study

Sources of Funds
For the purposes of this study, it is assumed that the initial investment will be funded either by 100% equity or by a mix of grant aid and equity. It would not be feasible to set-up the business through debt, as it would erode the limited excess cash flow generated from sales in the form of interest. Alternative interested parties could seek soft loans through various government managed loan schemes to minimize the burden on its cash flow.

Use of Funds
Funds invested in the proposed business will be utilized as follows: 1. Equipment for 02 Layer House of 300 Birds each: BDT 58,840.00 2. Freight & Handling Costs of Imports: BDT 15,000.00 3. Physical Structure for 02 Poultry Sheds (Material Cost and Labor) : BDT 2,00,000.00 4. 02 Sets Automatic DE beaker: BDT 44,000.00 5. Other Accessories: BDT 19,000.00 6. Water Storage Tanks (2 nos) : BDT 20,000.00

Project Appraisal & Financial Statements
In order to assess the financial feasibility of the project, two basic methods were used for project evaluation, namely the Payback Period method and the Net Present Value (NPV) method. The payback period method evaluates the project, based on the period of recovery of the initial investment. For this purpose, the future cash flows generated by the project are compared

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Business Plan & Feasibility Study

With the initial cash outlay in order to determine the period required to recover the investment. The Net Present Value method attempts to evaluate the project by taking into account the time value of future cash flows. For this purpose, the estimated future cash flows are discounted by the cost of capital in order to arrive at cash flows at present value. The net cash flows at present value are then compared with the initial investment in determining the feasibility of the project. As an initial step in evaluating the feasibility, we have projected the future cash flows of the proposed project. In order to forecast the future, several assumptions were made with regard to both the supply and demand side, operating revenues and related costs. These assumptions are detailed in the relevant sections of the feasibility study.

Major Assumptions
All specific assumptions are shown the detailed Financial Statements and in the accompanying Business Plan. Following are some selected assumptions from the table: • All financial figures are presented in Bangladeshi TAKA. • The financial projections are for a period of 3 years. • Capital: 100% Equity/Grant • No inventory or finished goods will be kept in store. Eggs shall be dispatched to customers on a daily basis.

Initial Outlay
• Initial outlay is BDT 4, 00,000.00 (Four Hundred Thousand) • Approximately BDT 2, 00,000.00 has been allocated for the layer house and the rearing house. • BDT 60,000.00 has been allocated for equipment for the 2 houses.

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Business Plan & Feasibility Study

• About BDT 100,000.00 for Water Tanks and other miscellaneous items. • The remaining funds have been allocated for other miscellaneous expenses and for working capital.

It is assumed that the facility will have a production capacity of producing 250 eggs per day from 3.5 months onwards.

Selling Price
• It is assumed that 100% of the sales will be generated from the market/segment • Price of each egg bottle with full packaging has been estimated at BDT 7.00 in year 1

Direct Costs & Overheads
All assumptions made for direct expenses and overheads are shown in the financials and are self-explanatory.

For the purposes of this feasibility, no assumptions have been made for payment of dividends. Availability of healthy cash reserves from year 2 onwards indicates availability of sufficient funds for business continuity.

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Business Plan & Feasibility Study

The analysis of the project shows that the investment is not highly profitable within the first 3 years but financially sustainable with positive cash flows throughout. Net cash flow is positive throughout the first five years. The projections show a healthy cash flow from the 2nd year onwards. Dividends can be paid each year from the 2nd year onwards. The baseline discount rate used in the projections was at 11.75% p.a, which is the assumed and expected cost of capital for a business of this nature. The Net Present Value (NPV) of the project for a 3-year period at a 11.75% discounting factor resulted in a negative value of BDT 228,281.00 and a payback period of 4 years. Internal Rate of Return (IRR) is a not favorable at -3%. Although there is sufficient cash flow to sustain the business over a 3 year period, based on the above results and subject to the assumptions made, the proposed poultry farm business appear to be financially feasible over a period of 1 year. Finally, a stable supply of the various kinds of feed required is essential for the success of such a project. Even more important would be the cost of such feed. This study shows that the cost of imported feed is too expensive to make the project feasible. Therefore, it is essential that a low cost alternative for securing feed supplies is guaranteed. The need to explore low cost feed options for such projects will remain an important issue for consideration.

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Business Plan & Feasibility Study

Profit and Loss Statement
Profit and Loss Statement Year 1
Revenue Direct cost Gross margin Gross margin% (BDT) 4,52,970 2,20,014 2,32,956 52%

Year 2
7,25,870 3,12,838 4,13,432 57%

Year 3
7,78,848 3,16,092 4,62,756 60%

Expenses(BDT) Salary Employ related Marketing and promotion Rent Utilities Office suppliers Packaging Vaccination Total expenses Operating income Interest Incurred Depreciation and Amortization Income Taxes Net Profit Net Profit / Sales

84,000 3500 15000 17500 7500 6000 12000 13000 1,58,500 74,456 00 1,09,000 00 (34,550) (8%)

91,000 3550 22000 17500 7500 10500 20000 13000 1,85,050 2,28,382 00 1,09,000 00 1,19,382 17%

98,000 3800 25000 17500 7500 12000 23000 14000 2,00,800 2,61,956 00 1,09,000 00 1,52,956 20%

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Business Plan & Feasibility Study

Gross margin by year

58% 56% 54% 52% 50% 48% year 1 year 2 year 3 Series 1

Net Profit (or Loss) by Year


100000 Series 1 50000

0 year 1 -50000 year 2 year 3

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Business Plan & Feasibility Study

Balance sheet
As of period’s end
Cash Accounts Receivable Inventory Total Current Assets (BDT)

Year 1
58,469 00 00 58,469 3,27,000 (1,09,000) 2,18,000 2,76,409 00 00 00 00 00 00 4,00,000 00 (34,550) 3,65,450 3,65,450

Year 2
1,31,252 00 00 1,31,252 3,27,000 (2,18,000) 1,09,000 2,40,252 00 00 00 00 00 00 4,00,000 (34,550) 1,19,382 5,19,382 5,19,382

Tear 3
2,36,719 00 00 2,36,719 3,27,000 (3,27,000) 00.00 2,36,719 00 00 00 00 00 00 4,00,000 84,832 1,52,956 6,37,788 6,37,788

Long-Term Assets Accumulated Depreciation Total Long- Term Assets Total Assets Accounts Payable Sales Taxes Payable Short-Term Deb Total Current Liabilities Long-Term Debt Total Liabilities Paid-In Capital Retained Earnings Earnings Total Owner's Equity Total Liabilities & Equity

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Business Plan & Feasibility Study

Bio-data of entrepreneur
1. Name: Mithun Maitra 2. Father/husband: Mihir Maitra 3. Address: Present: Chasara, Narayangonj Permanent: vill: Bethuri Po: College Ramdia Up: Kasiani Dis: Gopalgonj 4. Nationality: Bangladeshi 5. Dis: Gopalgonj 6. Birthday: 22-02-1991 age: 22 7. Education: BBA 8. Vocational qualification: N/A 9. Occupation: Student 10. Business and industry related experience: N/A 11. Other related information : Efficient at any work

I am declaring that: 1. 2. 3. 4. I am a legal citizen of Bangladesh. I am not a minor. I am not engaged in any public job. My above information is true as I know.

Place:…………Dhaka Date:…………… 23.12.2012 signature:……… Mithun Maitra

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