#treechat

Date: 03/15/2013

Analysis of the session '#treechat' created with Tweet Category

OVERVIEW

Session #treechat
Introduction: Analysis of the last #treechat (12nd march) made with the App Tweet Category for iPad.

Statistics

Categories total tweets

573
Retweets Links

45
Replies Pictures

users

94 43

Tweets Checkins

237 0

198 1

Category Text Tweets Replies Links Pictures

1.286.788 Impressions
Potential impact Users Potential reach

Tweets per user

12,7

Total tweets 308 198 66 1

% 54 35 12 0

Original Tweets 237 198 43 1

RT 71 0 23 0

Users 31 22 29 1

74.725

Followers per user

1.661

Charts
num. tweets

Most Active Users
424

CoronaTools
tweets followers

181

3280

PermalocEdging
104 5
04:17 12 mar

tweets 28 followers
time

52

624

0
06:51

0
09:25

0
12:00

1
14:34

10
17:08 19:42 22:17
11

00:51 13 mar

VoiceOfTreeCare
tweets followers

49

num. users
8

1947

6

4

4 3

4
2 1 1500-5000 5000-10000 >10000

NJTrees
tweets followers

45

3852

2

2 1 1

0

0

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

num. followers

5 6

CristinaGardens
tweets followers

42

num. tweets per user

3900

StarkBrosCares
tweets followers

>5 5 4 3 2 1 2 2 4 4

15

28

837

18
num. users

7

Mike_Caprio
tweets followers

20

1077

Analysis of the session '#treechat' created with Tweet Category

1

CATEGORIES
Categories Rankings Potential Reach Text Tweets Replies Links Number of impressions Text Tweets Replies Links Number of users Text Tweets Links Replies Number of tweets Text Tweets Replies Links Retweets Text Tweets Links -

4 5

Pictures -

4 5

Pictures -

4 5

Pictures -

4 5

Pictures -

4 5

-

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Text Tweets Replies Links Pictures Total tweets 308 198 66 1 % 54 35 12 0 Original Tweets 237 198 43 1 RT 71 0 23 0 Users 31 22 29 1 Impressions 645.028 501.573 136.907 3.280 Potential Reach 47.570 34.828 45.106 3.280 Tweets/ User 9,9 9,0 2,3 1,0 Followers/ User 1.534 1.583 1.555 3.280

Analysis of the session '#treechat' created with Tweet Category

2

USERS
Statistics

45
Number of users Top 5 users Most active users
CoronaTools

15,0
Number of users per category

12,7
Number of tweets per user

28.595
Number of impressions per user

Most popular users
GreenSoil

Users with the highest impact
CoronaTools

181
tweets PermalocEdging BG_garden

10.924
followers NJTrees

593.680
impressions

52
tweets VoiceOfTreeCare ValleyCrest

9.491
followers

173.340
impressions CristinaGardens

49
tweets

7.053
followers

163.800
impressions

4 5

NJTrees

45
tweets CristinaGardens

4 5

AboutInsects

4.326
followers CristinaGardens

4 5

VoiceOfTreeCare

95.403
impressions TLCmagazine

42
tweets

3.900
followers

46.100
impressions

Most participative users
CoronaTools

Retwitters
CoronaTools

Most original users
CoronaTools

4
num. categories CristinaGardens StarkBrosCares

33
num. of RTs

148
original tweets PermalocEdging

3
num. categories Flintscape NJTrees

17
num. of RTs VoiceOfTreeCare

50
original tweets

3
num. categories

8
num. of RTs

48
original tweets

4 5
Charts

Mike_Caprio

3
num. categories NJTrees

4 5

CristinaGardens

7
num. of RTs Flintscape

4 5

NJTrees

37
original tweets CristinaGardens

3
num. categories

3
num. of RTs

35
original tweets

1661
Followers per user

17

10
HIGH INFLUENCE

11

4 0
influence level
Very low 0 to 10 followers

3
Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers

0
Low 10 to 50 followers Medium-low 50 to 200 followers

Analysis of the session '#treechat' created with Tweet Category

3

Highlighted tweets
Nicholas Crawford @bullmeister
19:36 - 12 Mar 13

Cat.: Text Tweets

Corona Tools @CoronaTools

18:56 - 12 Mar 13

Cat.: Text Tweets

I believe Facebook is the best outlet for connecting, but the content is key. Share before/afters. The green, not the chainsaws! #treechat

Wow, this was a 90 chat and still went by quickly! Thank so much for joining in and sharing today! #treechat

Corona Tools @CoronaTools

18:50 - 12 Mar 13

Cat.: Text Tweets

Mike Caprio @Mike_Caprio

18:34 - 12 Mar 13

Cat.: Text Tweets

I'm liking this more than Vine...IMHO RT @Flintscape: @CoronaTools pheed huh? Interesting #treechat

Def some social media champions here! RT @ValleyCrest: @coronatools Chris this is amazing! #treechat

Tree Care Industry @VoiceOfTreeCare

18:25 - 12 Mar 13

Cat.: Text Tweets

Cristina da Silva @CristinaGardens

18:17 - 12 Mar 13

Cat.: Text Tweets

Thanks for all the e-blast feedback guys! Always like to hear what others are doing. #treechat

Good info. Today's flyer! RT @CoronaTools: Email marketing is still #1 in terms of engagement and conversion #treechat

Alan Harris @h2oMatters

18:13 - 12 Mar 13

Cat.: Text Tweets

Sarah @Stark Bro's @StarkBrosCares

18:06 - 12 Mar 13

Cat.: Text Tweets

Interesting topic. I use Chrome and love the Buffer app for Tweets and LinkedIn posts. #treechat

SEO and social should go hand in hand. Even Google Analytics can give you feedback on social efforts #treechat

Cristina da Silva @CristinaGardens

18:00 - 12 Mar 13

Cat.: Text Tweets

Coe Roberts @nebtrees

17:54 - 12 Mar 13

Cat.: Text Tweets

There is another metric on the market that I am trying @tweetcategory #treechat

At @arborday we evaluate where our users/members/potential advocates want to engage and focus on those channels. Think end user. #treechat

AboutInsects @AboutInsects

17:45 - 12 Mar 13

Cat.: Text Tweets

Permaloc Corporation @PermalocEdging

17:44 - 12 Mar 13

Cat.: Text Tweets

Better to use a few social sites well, engage people. Don't feel pressured to jump on new ones quickly. That's my advice. #treechat

Good strategy. RT @RREditor: For YouTube, we try to get more videos up, instead of spending extra time... 1 "professional" video. #treechat

Corona Tools @CoronaTools

17:37 - 12 Mar 13

Cat.: Text Tweets

Over the course of the chat, we'll look at trends in social media & how it relates to tree care and landscape pros #treechat

Analysis of the session '#treechat' created with Tweet Category

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CONCLUSIONS

Very participative users.

High impact of the chat (almost 1.300.000 impressions).

Many tweets per user.

Positive reviews of the chat, people want to repeat.

Analysis of the session '#treechat' created with Tweet Category

5

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics − Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between “Total Tweets” and Tweets: The “Total Tweets” include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: − Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. − Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. − User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#treechat' created with Tweet Category

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ChaRTs: − Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. − Tweets by category Chart: This chart shows which category has the highest number of total tweets. − Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: − Most active users: the ones who tweeted the most using the hashtag. RTs included. − Most popular users: the ones who have the highest number of followers in the session. − Users with the highest impact: the ones who generated the highest number of impressions. − Most participative users: the ones who participated in more categories. − Most retweeter users: the ones who sent the highest number of RTs. − Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#treechat' created with Tweet Category

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