PepsiCo Headquarters

• PepsiCo World Headquarters is located in Purchase, New York, approximately 45 minutes from New York City. • Asia’s headquarter is in Hong Kong. • Indian headquarter is in Gurgaon, Haryana.

2.4 COMPANY BACKGROUND
PepsiCo India Region: Leadership through Performance with Purpose

Kurkure. Over the last two years. and talent. India's beverage and foods businesses have been the largest volume growth contributors to PepsiCo across the globe. ‘indovations’. No. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi. It’s beverage and snack food business is supported by 36 beverage bottling plants. Lay’s. they have a responsibility to all the stakeholders including the communities in which they operate.PepsiCo entered India in 1989 and in a short period of 20 years has grown into the largest and one of the fastest growing food & beverage business in the country. corporate values.000 people across the country. Quaker and young but immensely popular and fast growing brands such as Nimbooz and Aliva. PepsiCo India provides direct and indirect employment to over 1. Gatorade. Large investor: One of the largest US multinational investors in the country with an investment of over $1 billion. This means that while businesses maximize shareholder value. the consumers they serve and the environment whose resources they use. and was one of the five top marketers of the country in 2009.1 food & beverage business in India: PepsiCo India has not only grown to become the country’s largest food and beverage business but has also become a powerful and consistent driver of PepsiCo’s global growth.50. A third of PepsiCo India's portfolio today comprises healthier products: PepsiCo’s portfolio reflects its commitment to nourish consumers with a diverse range of fun and healthy products. making the healthful choice an easi- . Tropicana 100%. (13 company and 23 franchisee owned) and three food plants. PepsiCo India has been frequently recognized for its industry-leading human resource practices. PepsiCo India’s growth has been guided by PepsiCo’s global vision of “Performance with Purpose”.

er choice. This has been validated by Deloitte Consulting. For water relat- .000 happy farmers across ten states. weather insurance and latest technological practices. disease control packages.1 billion litres of water through various initiatives. and bank loans. Global leader in water conservation: In 2009.Lays Potato chips. More than 45% of these are small and marginal farmers with a land holding of one acre or less. PepsiCo India saved 10. PepsiCo India achieved a significant milestone. extension services.000 farmers: PepsiCo has pioneered and established a model of partnership with farmers and now works with over 22. Tropicana juices. PepsiCo is leading a pioneering initiative to replace transplanting of paddy with direct seeding technology which has helped reduce water consumption in paddy cultivation by over 30% and has also cut down GHG emissions by 75%. Kurkure and Cheetos. Today. As PepsiCo grows. rehydrator Gatorade. Pepsi Max and Cheetos Whoosh. the portfolio includes several healthier treats like Quaker Oats. the portfolio transformation will continue with a systematic plan to reduce added sugar. Model partnership with over 22. PepsiCo provides 360 degree support to the farmer through quality seeds. PepsiCo was the first in India to introduce the use of healthier oils for its snacks -. This means that it replenishes more water than it consumes in its manufacturing operations. by becoming the first business in the PepsiCo system to achieve ‘Positive Water Balance’ (PWB). sodium and saturated fats in its products. In 2010. PepsiCo India’s farming program has improved their livelihoods and incomes by providing assured buy back of their produce at pre-agreed prices thus insulating them from open market price fluctuations.

reduction in weight of metal crowns/polypropylene caps for plastic bottles. Exemplary employment practices: PepsiCo India believes in providing employment and growth opportunities to local talent. Initiatives such as agriculture waste boilers in our plants. Today women comprise more than 25% of the company’s leadership team in India. PepsiCo India also partners NGOs and local administrations in three states of India to recycle household solid waste in an endeavor to keep cities clean. PepsiCo India has received numerous awards such as CII National award for water management.ed environment initiatives. PepsiCo India currently employs over 100 differ- . PepsiCo strongly believes in “Winning with Diversity and Inclusion”. reduction of use of chemicals. the company is now focused on reducing its carbon footprint. reduction in weight of packaging and film used in product packaging. Its award-winning "waste to wealth" recycling program reaches 450. Care for the environment: Following its success in water conservation. ensures early identification of talent. and employees’ focused development through critical experiences. Nearly 30% of its energy is today generated from renewable sources such as rice husk boilers and wind turbines. Water Digest award for water practices and Golden Peacock award for water conservation among others. conversion of potato waste into bio gas help reduce load on the environment. installation of wind turbines.000 families. PepsiCo has been offering employment to women employees at the same employment terms and equal growth opportunities as men. Its ‘College of Leadership’.

2.ently-abled people and has won the prestigious Hellen Keller award from the National Centre for Promotion of Employment for Disabled People (NCPEDP).5 ABOUT THE CEO OF PEPSICO INDIA  ABOUT INDRA NOOYI .

2. Indra Nooyi also holds a Master’s degree in Public and private Management from the Yale School of Management. Indra Nooyi spent her childhood in Chennai. ranked no 4 on Forbes Magazine’s annual survey of the 100 most powerful women in the world.Indra Nooyi is the newly appointed CEO of PepsiCo. She did her B. Before joining PepsiCo in1994. Presently there are only 10 Fortune 500 companies that are run by woman and Indra nooyi is 11th to break into the top echelons of power. chief Financial officer and a member of the Board of Directors of PepsiCo India.6 SWOT ANALYSIS (PEPSICO) . She joins the select brand of woman who head fortune 500 companies. Prior to becoming CEO. Indra Nooyi was senior vice president of Strategy and Strategic Marketing for Asea Brown Boveri. Indra Nooyi was president.Sc in Chemistry from Madras Christian College and subsequently earned a Master’s degree in Finance and Marketing from IIM Calcutta. and vice president and director of corporate strategy and planning at Motorola.

 Decline in carbonated drink sales  Potential negative impact of government regulation  Intense competition  Potential disruption due to labour unrest .  A competitive product line.  Branding  Diversification  Distribution WEEKNESSES  Company is so large and could possibly lose focus or have internal conflicts problems.  Overdependence on wall mart  Overdependence on US market  Low Productivity  Image damage due to product recall OPPURTUNITIES  Growing markets for specialized ethinic foods and healthier food products  Broadening of product base  International expansion  Growing savory snack and bottled water market in US.STRENGTHS  Experienced management team. THREATS  The almost pure competition in pricing for its products.

7 PEPSICO MISSION AND VISION Our Mission Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. social. activities to benefit society and a commitment to build shareholder value by making PepsiCo a truly sustainable company . And in everything we do. our business partners and the communities in which we operate. economic – creating a better tomorrow than today. we strive for honesty. We seek to produce financial rewards to investors even as we provide opportunities for growth and enrichment to our employees. Our vision is put into action through programmes and a focus on environmental stewardship. Our Vision PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environmental. fairness and integrity.2.

2.8 COMMITMENT AND GUIDING PRINCIPLES OF PEPSICO .

while adhering to processes that ensure proper governance and being mindful of company needs beyond our own. Responsibility and Trust form the foundation for healthy growth. places a value on results and helps us understand whether today's actions will contribute to our future.OUR COMMITMENT Sustained Growth is fundamental to motivating and measuring our success. we strengthen that trust by delivering on our promises and remaining committed to succeeding together. We earn the confidence others place in us as individuals and as a company. Our quest for sustained growth stimulates innovation. . By acting as good stewards of the resources entrusted to us. Empowered People means we have the freedom to act and think in ways that we feel will get the job done. It prioritizes both making a difference and getting things done. We hold ourselves both personally and corporately accountable for everything we do. It is about the growth of people and company performance.

Care for our customers. We are driven by the competitive spirit of the marketplace. Sell only products we can be proud of. from the purchase of ingredients to the point where our products reach consumers. 3. Our success depends on a thorough understanding of our customers. consumers and communities. to consume and personally endorse the products we sell. Speak with truth and candor. We must always strive to: 1. The true test of our standards is that we are able. . but we direct this spirit toward solutions that benefit both our company and our constituents. we go the extra mile to show we care. Our absolute endorsement extends to every part of the business. To foster this spirit of generosity. without reservation.GUIDING PRINCIPLES We uphold our commitment with six guiding principles. our consumers and the world we live in. 2.

We embrace people with diverse backgrounds. Balance the short term and long term.We tell the whole story. 5. honest and accurate. the value we attach to teamwork and mutual respect turns our goals into accomplishments. We depend on people who can work together. helps us identify new market opportunities. whether in structured teams or through informal collaboration. traits and ways of thinking. In addition to being clear. Our diversity brings new perspectives into the workplace and encourages innovation. Mutual success depends on mutual respect. Win with diversity and inclusion. develop new products and sustain our commitment to growth through empowered people. In every decision. Respect others and succeed together. we weigh both short-term and long-term risks and benefits. 6. for both those within and outside the company. not just what is convenient to our individual goals. While our company is built on individual excellence. 4. . we take responsibility for ensuring that our communications are understood. Maintaining this balance helps sustain our growth and ensures that our ideas and solutions are relevant both now and in the future.

Mirinda and Mountain Dew. nutrition. convenience as well as affordability. in addition to low . 7 UP.2. Nimbooz.9 PRODUCTS OF PEPSICO AND ITS SCOPE • Brand Facts PepsiCo nourishes consumers with a range of products from tasty treats to healthy eats that deliver enjoyment. Beverages PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi.

Frito-Lay. Tropicana Twister and Slice. hydrating and nutritional beverages such as Aquafina drinking water. The company’s high fiber breakfast cereal. and low fat and roasted snack options enhance the healthful choices available to consumers. Lay’s. is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. isotonic sports drinks Gatorade. Frito Lay’s core products. Uncle Chips and traditional snacks under the Kurkure and Lehar brands. Kurkure. Uncle Chips and Cheetos are cooked in Rice Bran Oil . and juice based drinks – Tropicana Nectars. Cheetos extruded snacks. Tropicana100% fruit juices. Foods PepsiCo’s food division.calorie options such as Diet Pepsi. It manufactures Lay’s Potato Chips. Local brands – Lehar Evervess Soda. Dukes Lemonade and Mangola add to the diverse range of brands. Quaker Oats.

2. and PepsiCo Asia. with revenues of more than $43.85.11 AREA OF BUSINESS The structure of PepsiCo's global operations has shifted multiple times in its history as a result of international expansion. As of 2009. and as of 2010 it is separated into four main divisions: PepsiCo Americas Foods. OF EMPLOYEES IN PEPSICO AND ITS TURNOVER PepsiCo is a world leader in convenient snacks.to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. PepsiCo Europe.10 NO.000 employees worldwide. 71 percent of the company’s net revenues came from North and .3 billion and over 2. PepsiCo Americas Beverages. Middle East and Africa. 2. foods and beverages.

2. 16 percent from Europe and 13 percent from Asia.South America.12 ORGANISATIONAL HIERARCHY . the Middle East and Africa.

DIRECTOR HAED OF SALES PERSONAL DEPARTMENT FINANCE DEPARTMENT SHIPPING DEPARTMENT MARKETING DEVELOPMENT MANAGER TERRITORY DEVELOPMENT MANAGER ACCOUNT DEVELOPMENT CORDINATOR FINANACE MANAGER SUPERVISO R MARKETING OFFICER ACCOUNT EXECUTIVE STAFF MERCHANDISER Sr. CUSTOMER EXECUTIVE ACCOUNTANAT CUSTOMER EXECUTIVE SALESMAN LOADERS .