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Photographs: AMIT VERMA

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MEDIA All Males Females Popular social networking sites All Males Females Institute 0.45 0.44 0.5
MEDIA
All
Males Females
Popular social networking sites
All
Males Females
Institute
0.45
0.44
0.5 NNaammee && UURRLL
DDeessccrriippttiioonn

The TV channels watch regularly

I

#

BBaassee:: AAllll rreessppoonnddeennttss

B B a a s s e e : : A A l l l l

All

1

5,485

3,091 2,394

General entertainment

83.00

83.35 82.55

channels

 

Movie channels

63.03

65.71 59.57

News and business

50.53

54.00 46.06

Sports

 

49.90

62.12 34.12

Music

 

39.91

43.87 34.80

Cable channels

23.67

25.23 21.67

DD channels

 

21.47

22.79

19.75

Educational and knowledge based channels

19.61

22.63

15.71

Cartoons

 

17.59

17.00

18.35

Regional-Tamil

 

8.99

8.22

9.98

TThhee aavveerraaggee ttiimmee ssppeenndd wwaattcchhiinngg TTVV

II

h h e e a a v v e e r r a a g g

On a weekday (min)

106.84

100.72

114.74

On a weekend (min)

143.30

139.44

148.28

TThhee nneewwssppaappeerrss II rreeaadd rreegguullaarrllyy

s I I r r e e a a d d r r e e g

Any English (min)

46.26

51.40

39.61

Any Marathi (min)

5.31

3.97

7.04

Any Hindi (min)

15.77

15.77

15.77

Other regional (min)

25.01

23.12

27.45

School

0.31

0.36

0.2

Shop

0.04

0.06

-

Mobile

0.02

0.03

-

Library

0.01

0.01

-

 

What I do on the Internet

#

 

E-mail

75.86

75.99

75.54

Chat

55.57

56.68

53

Education/admissions

25.25

24.38

27.27

General surfing/browsing

24.05

24.66

22.62

Information

21.25

20.57

22.82

(other than news)

Search

19.5

19.77

18.85

Job hunting

18.06

18.22

17.7

Entertainment/recreation

16.95

17.92 14.69

Downloading

16.16

18.16 11.56

software/music

Playing games

13.95

14.99 11.54

News

13.57

13.88 12.83

Instant messaging

12.65

13.66 10.34

Sports

10.37

13.13

3.97

BBlloogg nnaammee && UURRLL

HABITS

What

i watch, listen & read

What media they watch decides what they will

Orkut

General social networking

www.orkut.com

site

MySpace

General social networking

www.myspace.com

site

Hi5

General social networking site

www.hi5.com

Blogger

Blogging domain

www.blogger.com

Live Journal

Blogging domain

www.livejournal.com

Yahoo! 360

Blogging and social

http://360.yahoo.com

networking site

Sulekha

Desi blog network

www.sulekha.com

Last.fm

Social music networking site

http://last.fm

Flickr

Photo sharing site

www.flickr.com

You Tube

Video sharing website

www.youtube.com

del.icio.us

Social bookmarking

http://del.icio.us

service

Source: BW Research

A list of popular blogs and online youth ‘hangouts’

BBlloogg ddeessccrriippttiioonn

Amit Verma’s personal blog

India Uncut http://indiauncut.blogspot.com

Kiruba.com www.kiruba.com

Kiruba Shankar’s personal blog

GigaOM - Om Malik http://gigaom.com

Om Malik’s blog on technology news and analysis

TThhee mmaaggaazziinneess II rreeaadd rreegguullaarrllyy

s I I r r e e a a d d r r e e g

Any English (min/week)

18.43

22.34

13.39

Any Marathi (min/week)

0.98

0.4

1.72

Any Hindi (min/week)

7.75

3.34

13.44

Other regional (min/week)

10.02

8.08

12.53

Desi Pundit - Group blog www.desipundit.com

Group blog on India, in English and Indian languages

Vantage point - Gaurav Sabnis

http://gauravsabnis.blogspot.com

Gaurav Sabnis’ personal blog

Youth Curry - Rashmi Bansal

http://youthcurry.blogspot.com

Rashmi Bansal’s blog on youth

Emergic- Rajesh Jain www.emergic.org

Rajesh Jain’s blog on emerging technologies, enterprises and markets

TThhee aavveerraaggee ttiimmee ssppeenndd rreeaaddiinngg

II

m e e s s p p e e n n d d r r e

Digital Inspiration - Amit Agarwal http://labnol.blogspot.com

Amit Agarwal’s blog on digital technology

A newspaper (min per day)

30.28

31.1

29.18

Domain Maximus - Sidin http://sidin.blogspot.com

Sidin Vadukut’s personal blog

A magazine (hours per week) 8.18

7.6

8.8

The radio (min per weekday) 76.13

75.78 76.57

The radio (min per weekend) 92.97

92.91 93.05

Quick Online Tips www.quickonlinetips.com

Source: Blogsheet October 2006

Blog on technology news, blogging tips and web services

Where I access the Internet

BBaassee:: AAllll rreessppoonnddeennttss wwhhoo uussee IInntteerrnneett

s w w h h o o u u s s e e I I n

All

1

2,001

1,397

604

Net cafe

58.26

60.67

52.69

Home

26.92

23.58

34.65

Office

19.43

21.92

13.67

College

2.69

2.97

2.05

Friend's home

0.61

0.19

1.59

No response

0.49

0.19

1.2

BUSINESSWORLD

60

6 NOVEMBER 2006

Methodology and notes

The youth population in the markets this survey covers is

5.485 million. The sample size of 5,300 is fixed on the basis

of the population proportionate to sample (PPS) method. It means that the sample represents the cities and target

groups chosen.

weighted sample ( ). The data has been weighted back to the (Indian Readership Survey) IRS universe. The IRS is a

survey that Hansa does.

All the sample size totals in the tables refer to the

1

BUSINESSWORLD

61

Unless specified the base is all respondents.

In many of the tables either the data has been added up or

only the mean has been used or lists have been pruned to take only the top ten. The # sign means that the data is not exhaustive and has been repurposed. For the full tables and zonal break ups

log onto to our website.

or can’t say’.

DK/CS refers to respondents who said ‘don’t know’

▲ ▲

LLoogg oonn ttoo

▲ ▲ ▲ ▲ ▲ L L o o g g o o n n t

www.businessworld.in

▲ ▲ ▲ ▲ ▲ L L o o g g o o n n t
▲ ▲ ▲ ▲ ▲ L L o o g g o o n n t
‘don’t know’ ▲ ▲ ▲ ▲ ▲ L L o o g g o o n

6 NOVEMBER 2006