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Administrative Information Course Name: Course Code: Credit Hours: Course Prerequisites: 1.

Course Description: Course will review the major considerations and tasks involved in conducting scientific research in Business Management, Marketing and Finance area. It will introduce the fundamental aspects of designing, supporting and conducting a research project. Moreover, it will give an insight that how research helps in decision-making. 2. Course Objectives: The core objective of the course is to enable the individual to understand the importance of research and its practical implications. Along with the practical hands on the market live research projects. 3. Learning Outcomes:. LO1. Explain the fundamentals of research and its basic tools LO2. Select an appropriate research methodology, with which to conduct the research. Student will be able to produce a research proposal. LO3. Understanding the various requirements of research, and find the appropriate resources needed for a comprehensive research process and defend the methodology selected LO4 To be able to collect data secondary and primary , data mining, data analysis, presenting data by using basic statistics, referencing style, writing long and short report and presentation skills of research. 4. Textbook: Business Research Methods: New edition , Donald .R. Cooper, Pamela S. Schindler 5. Reference Book(s): Research methods for Business Organizations and Social Institutions by Prof.Dr.Matin.A.Khan Advance Research Methods MS695 3 Credit hours MAT202, MKT401

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Introduction to Research Methods :Ronald .B. Burns Essentials of Research Design and Methodology, by Geoferry Marczyk, et al, John Wiley & Sons 6. Topics/Chapters: Introduction to Business Research o What is research? o Importance of research o The scientific attitude in Research o Empirical Research o Variables Qualitative and Quantitative Research Methods o Types of Research o Defining Qualitative and Quantitative o Differences between Qualitative and quantitative research o Framework and design selection o Types of qualitative research o Types of quantitative research Research process : Literature Review and Exploring secondary Data o Management of research Question o Research process problems o Unsearchable questions o The exploratory phase strategy o Levels of information and their evaluation o Searching a Bibliographic database o Searching international journals via web o Data mining techniques o Writing a literature review The Research Proposal o Designing the study o Sampling Design o What is a Hypothesis? Its salient features of Hypothesis Development o Evaluation Methods o How to write Research Proposal o Proposal Content o Pilot testing Ethics in Business Research o What are research ethics? o Ethical treatments of participants o Ethics and sponsor o Researcher and team members o Professional standards o Resources of Ethical Awareness o Case study

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Design of Research : Design Strategies o What is Research Design? o Classifications of Designs o Exploratory Studies o Qualitative techniques o Experience Survey o Focus groups o Descriptive Studies o Causal studies o Causal relationships Sampling o Importance of sampling o What is a good sample? o Types of sample design o Probability Sampling o Steps in Sampling Design o Complex Probability Sampling o Non-probability sampling Questionnaire designing o Developing the Instrument Design strategy o Management of Research Question Hierarchy o Types of Questionnaire o Construction of Questionnaire o Question Content o Question Wording o Response Strategy o Measurement of Question Sequencing Survey methods o Characteristics of the communication Approach o Choosing a communication method o Personal Interviewing (In-depth interviews) o Telephone interviewing o Maximizing the Mail surveys o Reducing Non response survey o Self Administered Surveys o Observational Studies o Evaluation of the Observational Method o Focus groups

Data Preparation , Description and Analysis o Editing o Coding o Coding Closed and open Ended Questions o Using Content analysis
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o o SPSS o

Data Entry Formats Descriptive Statistics summaries Lab Basic application of SPSS in research

Exploring, Displaying and Examining Data o Exploratory data analysis o Frequency tables bar charts, Pie charts o Histograms o Stem leaf displays o Cross tabulation o Usage of percentiles o Hypothesis testing o Statistical significance o Types of tests o How to select a test o Citation & Presenting Written and Oral reports o Importance of citation o References o Styles of references o Bibliography o Writing research report o Research report contents o Writing a draft o Long report o Short report o Presentation making 7. Teaching and Learning Methodology: The teaching methodology will comprise of presentations via multi-media, lab work, case studies guest speaker sessions, practical demonstration of literature review and referencing style. In order to facilitate the students in writing a well drafted report ,15 minutes will be allocated in every class for the project discussion. 8. Materials and Supplies: Students should have note books and calculators. Case Studies and handout will be provided. 9. Grading Policy/Student Assessment: Assessment Instruments Quiz (3 of 5 mark each) n-1 Assignment/Presentation/Project Attendance/Participation Percentage 10 % 15 % 05 % LO Covered LO 1,2, 3 LO1 2,3, 4, (Awarded by the Examination dept.)
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Midterm Exam Final Exam 10. Attendance Policy:

20 % 50 %

LO 1, 2, 3 LO 1, 2, 3, 4

Prompt arrival and regular attendance are extremely important. Refer to student handbook for policies on late entry, maximum absences allowed, leave application etc.. 11. Expected Class Conduct: Students are expected to be interactive and class participation is essential for learning . Class code of ethics should be followed like no eating, usage of mobile phones are not acceptable, late arrivals should not be made a habit unless a genuine problem..Class disturbance will not be tolerated. Since the assignments are project based so they should be submitted on time, in order to complete the term project diligently.

12. Weekly Course Outline: Sessio n 1 2 3 4 5 Session Topic Introduction to Business Research Qualitative and Quantitative Research Methods The Research process The Research proposal Ethics in Business Research Selection of project topic Quiz Instructor Evaluation Submission of Literature review(Assignme nt #1) Assessments* Percentage**

6 7 8 9 10 11

Design of Research : Design Strategies Sampling Midterm Questionnaire Design Survey Methods Data Preparation , Description and Analysis


Assignment #2 Submission of Research Proposal

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12 13 14 15 16

Data Preparation Citation & Presenting Written and Oral reports Reports Presentation: Long and Short Report and ppt presentations Revision Final Exam

Quiz Instructor Evaluation

Final Exam

Additional assignments, tests and quiz can be conducted. ** Appropriate allocation of marks can be introduced here depending on the number of assessments.

13. Students with Physical or Educational Challenges: Students with educational and/or physical challenges are entitled to extra attention and time from the instructor. Therefore students are advised to notify the course instructor at the beginning of the course. Special arrangement may also be made on prior request based on specific challenges. 14. Academic Integrity This course seeks to empower students for independent learning, resourcefulness, clear thinking, and perception. All submitted work and activities should be genuine reflections of individual achievement from which the student should derive personal satisfaction and a sense of accomplishment. Plagiarism and cheating subvert these goals and will be treated according to the policy stated in the Student Handbook. The instructor reserves the right to utilize electronic means to help prevent plagiarism.

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