You are on page 1of 77

strategy and marketing

contact info
biodata
experience
target job
education
affiliations
honors and awards
coursework
professional training
conferences
skills
knowledge
talents
capabilities
languages
certifications
grants
publications
presentations
media appearances
testimonials
references
addresses
misc

Ideajams LLC ©
Mission, vision, values, goals, objectives, personal branding, and value proposition.
Contact information so employers can get in touch with you or find out more about you.
Some jobs require biodata such as your height, weight, etc.
Detailed work experience, including company information, job description, responsibilities, achieveme
Details on your target job, including job type and status, desired salary/wage, target job titles, and so
Formal education that has resulted in the full or partial attainment of an accredited degree or diploma
Memberships in professional associations, volunteer organizations, and other career and community-b
Honors and awards that you've received in an academic, professional, or other setting.
List of courses which you've taken that you think might be relevant to types of jobs that you're target
Formal professional training that you've received such as Six Sigma.
List of conferences, workshops, and seminars that you've attended.
Job skills (abilities or proficiencies) such as software programming, and personal strengths/self-manag
leadership. (Skills are abilities acquired through practice and training.)
Things that you possess a specialized knowledge of such a specific industry (e.g., pharma or public se
Things that you're passionate about and have a natural talent/ability for.
Combination of skills, knowledge, and talents. Capability = area of speciality.
Language skills.
Professional licenses and/or certifications that you possess.
Monetary awards that you've received to conduct academic and professional research.
Creative or research-based works that you've published. Can also include publications for which you'v
through your research support or thought leadership.
Formal academic and/or professional presentations that you've prepared and delivered.
Media appearances – such as TV, radio, print, podcast, or online video – that you've made.
Plaudits and commendations that you've received from your teachers, managers, or peers. Sources c
professional social networking tools such as LinkedIn.
List of people, including their titles and contact information, who'd be willing to serve as references.
List of addresses of any of the people or places mentioned.
Misc. information such as military records, security clearances, and personal interests.
MISSION STATEMENT
To educate organizations on effectively using social media for public relations.

VISION
My vision includes both the ability to use my social media skils as well as my
teaching skills to create a career.

VALUES
Building relationships
Education

CAREER GOALS
To obtain a director-level position in public relations or social media.
CAREER OBJECTIVES
To continue to learn about social media, as well as educate others on its
possibilities.

PERSONAL BRAND STATEMENT (external)
Social media evangelist and educator

PERSONAL BRAND STATEMENT (internal)
Social media evangelists for organizations that have not yet considered social
media and need extensive education on the topic.

VALUE PROPOSITION/DIFFERENTIATORS
Unlike other social media specialists, I have a background that makes educating
stakeholders much easier.
First Name: Pat
Middle Name:
Last Name: Smith
Home Address (line 1): 123 Grand Avenue
Home Address (line 2): Apt. B
City/Town: Springfield
State/Province: Maryland
Postal/ZIP Code: 20769
Primary Phone: 301-555-8888 Mobile
Secondary Phone: 301-555-9999 Home

Email Address: pat@patsmith.com
Contact Preference: Email
Available Times: MTWRF
12:00pm - 1:00pm
4:00pm - 5:00pm
WEBSITES:

URL (1): http://www.patsmith.com
URL (2): http://www.patsmith.com/blog

IM USERNAMES:

AOL: patsmith
Yahoo!: n/a
MSN: patsmith@hotmail.com
ICQ: n/a
Skype: patsmith

SOCIAL NETWORKS:

LinkedIn: pat@patsmith.com
Facebook: pat@patsmith.com
Height (ft/inches): 5 feet 5 inches
Weight (lbs): 130
Hair Color: Brown
Eye Color: Brown
Race/Ethnicity: White/Caucasian
Company Name: Smith State University
Company Industry: Education
Line of Business: University
Sub-line of Business: Commuter School
Group/Practice/Department: Marketing
Type of Employment: Full-Time Employee
Job Title: Public Relations Coordinator
Supervisor: John Doe
Start Date: 1/1/2006
End Date: Present
Starting Salary (USD): $68,000
Ending Salary (USD): $74,000

Job Description
Coordinate and create a comprehensive public relations strategy for the university, with an emphasi

Responsibilities
Develop public relations and marketing plans for the university and its department.
Assist with market research.
Develop and update the website.
Communicate as necessary with students, alumni, and other local and state-wide audiences.
Plan events for departments and programs.
Create and distribute publications and news releases.

Achievements (Accomplishments, Results)
Researched and implemented a social media plan for the university.
Educated PR staff and university officials on social media tools.
More than doubled traffic to Smith State's homepage with the university's first Facebook campaign.

Praise (Honors, Awards, Recognition)
n/a
university, with an emphasis on recruiting new students to enroll at Smith State University.

partment.

ate-wide audiences.

s first Facebook campaign.
versity.
Company Name: Univeristy of Springfield
Company Industry: Education
Line of Business: University
Sub-line of Business: Liberal arts
Group/Practice/Department: Communication
Type of Employment: Part-Time Employee
Job Title: Adjunct Professor of Communications
Supervisor: John Carson
Start Date: 1/1/2005
End Date: Present
Starting Salary (USD): $6,000
Ending Salary (USD): $6,000

Job Description
Educate upper-level journalism students in skill-oriented classes.

Responsibilities
Taught Feature Writing.
Taught Editing for Media.
Developed curriculum to introduce journalism students to social media.
Assisted students with applications.

Achievements (Accomplishments, Results)
Implemented a course blog.
Incorporated social media skills into exisitng journalism courses.

Praise (Honors, Awards, Recognition)
n/a
Company Name: World Publishing Company
Company Industry: Publication
Line of Business: Newspaper
Sub-line of Business: Daily Newspaper
Group/Practice/Department: News Room
Type of Employment: Full-Time Employee
Beat Reporter, Business Writer, General Assignment
Job Title:
Writer
Supervisor: John Brown
Start Date: 5/1/1999
End Date: 12/31/2005
Starting Salary (USD): $28,000
Ending Salary (USD): $46,000

Job Description
Cover assigned topics, both in short-term reporting assigments and long-term investigative projects

Responsibilities
Started as a general assignment writer, promoted to business writer and then medical beat reporter
Explained complicated topics in laymen's terms.

Achievements (Accomplishments, Results)

Mobilized to Louisiana shortly after Hurricane Katrina – filed first story less than 24 hours after receiv

Explained US Government Medicare Part D Prescription Drug Plan to area seniors and their families.
Through personal network, broke story of state potentially leasing hospital for local medical school,

Praise (Honors, Awards, Recognition)
Maryland Society of Professional Journalists 2nd Place for Health Reporting – 2006.
Springfield Association of Black Journalists 1st & 2nd Place Awards – 2006.
Maryland Small Business Administration Reporter of the Year – 2005.
al Assignment

term investigative projects.

then medical beat reporter.

s than 24 hours after receiving assignment, negotiated lodging and travel and found necessary sources.

seniors and their families.
al for local medical school, which led to an exclusive story for the newspaper.

g – 2006.
.
d necessary sources.
Job Type: x Employee
Temporary / Contract / Project
Intern
Seasonal

Job Status: x Full-Time
Part-Time
Per Diem

Target Minimum Currency
Desired Salary/Wage: $90,000.00 $76,000.00 USD

Target Job Titles:
Job Title Years of Relevant Experience
Director of Public Relations 8
Director of Social Media 5
Social Media Specialist 3

Company Size: Medium (100 - 999)
Desired Industries:
Education, Media, Public Relations

Desired Occupations:
Social media or public relations coordinator

Pay Period
Per Year

Target Job Locations:
Springfield, Maryland

Willingness to relocate: Yes
Relocation reimbursement: At least 25%
Willingness to travel: Up to 25%
Start
Degree/Level Field(s) of Study School/Program
Date
Mass
M.S. Maryland University 8/2005
Communications
B.A. Communication University of Maryland 8/1994
Diploma General Springfield High School 8/1990
End
Minor(s) GPA
Date
12/2009 3.96/4.00
5/1999 4.00/4.00
5/1994 3.00/4.00
Notes
Type Name of Affiliation
Association for Education in Journalism and
Professional
Mass Communication
Professional Association for Women in Communications
Professional Association for Women in Communications
Role
Member
President
Member
Duties/Responsibilities Start Date End Date
8/2005 Present
1/2007 Present
Published quarterly newsletter, organized monthly event. 1/2000 12/2007
Type Issuing Organization
Community Springfield AIDS Coalition
Professional Association for Women in Communications
Honor/Award Date Received
Evergreen Spirit Award 12/2005
Chapter Program Award 7/2004
School/Program
Maryland University
Maryland University
Start
Coursework
Date
Mass Communications 8/2005
Social Media 101 1/2006
End
Date
12/2005
5/2006
Training Provider Course Name
Ted Scripps Leadership Institute Journalism leadership
Location Start Date End Date PDU/CEU Credits
Indianapolis 6/01/2004 6/10/2004 3.00
Conference/Workshop/Seminar Attended
Association of Women in Communication
Convention
Location Start Date End Date
Washington D.C. 8/01/2008 08/03/208
Date First
Skill Skill Level
Acquired
Film & Digital Photography Intermediate 6/2005
Adobe Creative Suite Intermediate 4/2004
Social Media Tracking Tools Intermediate 2/2008
Videography Novice 2/2008
WordPress Novice 2/2008
- Select -
- Select -
- Select -
Years of
Last Used
Experience
Currently Used 4
Currently Used 5
Currently Used 1
Currently Used 1
Currently Used 1
- Select -
- Select -
- Select -
Level of Date First
Knowledge
Knowledge Acquired
Newspaper journalism Expert 1/1999
Social media Advanced 1/2007
Teaching Intermediate 1/2005
- Select -
- Select -
- Select -
Years
Last Used
Possessed
2 years ago 10
Currently Used 2
Currently Used 4
- Select -
- Select -
- Select -
Date First
Talents Level of Talent
Discovered
Writing Superior 1/1994
Relationship Building Superior 1/1994
- Select -
- Select -
- Select -
Capabilities
Social Media Education
Mentoring New Journalists
Mentoring New Social Media Users
Language Proficiency Level
French Intermediate
- Select -
- Select -
- Select -
Proficiency Test Results
ACTFL - Intermediate Low
Certification/Licenses Certification /
Issuing Organization
Type Licenses Date
AMW Educator's Certificate 5/2005
State/Territory Of Certification/Licenses
Contact Information
Issuing Organization No.
MD 13308
Notes
Grant/Fellowship Name
n/a
Source Amount Date Awarded
Author(s) Publication Title
Brown, M., James, J.,
Political advocacy in business
Smith, P.
Research
Publisher Date
Acknowledgements
Business Research Yearbook 2006 p. 15
Presenter(s) Presentation Title
Brown, M., James, J.,
Political advocacy in business
Smith, P.
Event and Location Date
Association for Education in Journalism and
2006
Mass Communication National Convention
Media Venue Media Type
NBC Weekend Magazine Print
MSNBC TV
- Select -
- Select -
- Select -
Purpose Date
Interviewed – impact of social media on
3/2007
education
Interviewed – social media journalism trends 5/2007
Name Title
Mark Brown Professor
Company
Maryland University
Testimonial/Endorsement Date
"Pat Smith's understanding of Mass Communication – and the changes
occuring in the field due to technology – has lead to amazing insights in our 5/2006
research."
Name Title
Mark Brown Professor
John Doe VP, Marketing
John Brown Editor-in-Chief
Company Phone
Maryland University 301-555-7777
Smith State University 301-555-6666
World Publishing 301-555-4444
Email Type
brown@umary.edu Academic
doe@smith.edu Professional
brown@world.com Professional
- Select -
- Select -
- Select -
Person/Place Address City/Town State/Province
Smith State University 555 Grand Avenue Springfield MD
World Publishing 666 Grand Avenue Springfield MD
Postal/ZIP Code Country Phone Fax
20796 United States 301-555-3333 301-555-3333
20796 United States 301-555-2222 301-555-2222
Email
x@smith.edu
x@world.com
Career Level
Years of Work Experience
Security Clearance
U.S. Military Service
U.S. Military Decorations/Badges

Interests/Hobbies

Other Info.
Manager
10 to 15 Years
None
None
n/a

Skiing
Blogging
Reading

n/a
Type of Phone
- Select -
Mobile
FAX
Pager
Home
Work
DSN

Contact Preference
- Select -
Telephone
Email

Skill Level
- Select -
Exposed
Novice
Intermediate
Advanced
Expert

Skill Last Used
- Select -
Never
Currently Used
1 year ago
2 years ago
3 years ago
4 years ago
5+ years ago

Language Proficiency
- Select -
Unknown
Novice
Intermediate
Advanced
Superior
Distinguished
Native

Reference Type
- Select -
Personal
Academic
Professional

Career Level
- Select -
Student (High School)
Student
Entry Level
Experienced
Manager
Executive
Senior Executive

Years of Work Experience
- Select -
Less than 1 Year
1 to 2 Years
2 to 5 Years
5 to 7 Years
7 to 10 Years
10 to 15 Years
More than 15 Years

Degree Attained
- Select -
Some High School Coursework
High School or equivalent
Certification
Vocational
Some College Coursework Completed
Associate Degree
Bachelor's Degree
Master's Degree
Doctorate
Professional

US Military Service
- Select -
None
Active Duty
Retired Military
Veteran/Prior Service
Reservist (drilling)
National Guard
Inactive Reserve/Guard (not drilling)
Service Academy
ROTC
Other Military Program
Government Employee
Defense Contractor
Considering Joining
Military Spouse
Spouse of a Veteran
Other Military Family Member

Security Clearance
- Select -
None
Active Confidential
Active Secret
Active Top Secret
Active Top Secret/SCI
Inactive Confidential
Inactive Secret
Inactive Top Secret
Inactive Top Secret/SCI

Pay Period
- Select -
Per Year
Per Hour
Per Day
Per Week
Biweekly
Per Month

Company Size List
- Select -
No Preference
Small (1 - 99)
Medium (100 - 999)
Large (1000+)

Willingness to Relocate
- Select -
Yes
No

Relocation Reimbursement
- Select -
Not required
At least 25%
At least 50%
At least 75%
100%
Willingness to Travel
- Select -
Never
Up to 25%
Up to 50%
Up to 75%
Up to 100%

Knowledge Level
- Select -
None
Exposed
Novice
Intermediate
Advanced
Expert

Talent Level
- Select -
None
Novice
Intermediate
Advanced
Superior
Word Class

Type of Employment
- Select -
Full-Time Employee
Part-Time Employee
Wage (Seasonal/Temporary/Part-Time/Casual)
Self-Employment
Pro Bono
Intern
Contract
Student

Award Type
- Select -
Academic
Professional
Political
Community
Other

Affiliation Type
- Select -
Academic
Professional
Political
Community
Other

Media Type
- Select -
TV
Radio
Online Video
Podcast
Print
Exposure; knowledge of; requires assistance
Able to perform very basic functions
Has practical experience; requires minimal assistance
Has significant experience and has worked in difficult environments; requires no assistance
Able to solve most difficult problems; requires no assistance